understanding business uses of social media

The business benefits of using social media

G2I Conference

David StromApril 5, 2011

[email protected]

2http://strominator.com

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Agenda

• Shaping your social media policy• A case study on Dell• Twitter business uses• Facebook dos and don’ts• LinkedIn dos and don’ts


Percentage of Fortune 500 who…

• Have a corporate-facing blog?• Regularly post to their Twitter accounts?• Have CIOs who admit to regularly using social

media?


Social media policy issues to consider

• What constitutes public disclosure of information?

• What happens with a departing employee’s Twitter followers?

• If you can link to it, can it be shared outside the corporation?

• Can employees use IT to solicit info?• Can employees put Facebook info in their

email .sigs? 6http://strominator.com

Best practices

• Foster a culture of openness and listening.• Trust your staff to be good communicators.• Train people how to blog, Tweet and post.• Disclose everything upfront.• Be accurate.• Make sure you have a solid policy on blog

comments.


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Dell Social Media



The top 4 out 5 Fortune 500 companies are regular Twitter posters on their main corporate accounts.

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Twitter has lots of business purposes

• Instant FAQ• Customer acquisition• Focus groups on the cheap• Problem resolution• Soapbox

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But who really is “the real Shaq”


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Twitter for instant notification


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Good places to start learning

http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter


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Key Twitter To-dos

• Follow the right people in your industry• Don’t get too caught up in tweeting your every

movement• Look at what businesses are doing with it• Use it to start conversations with people you

want to get to know


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How not to use Twitter!


What to Tweet?

• Projects you are particularly proud of• What you have read that you want to share

with others• Something you post on your blog• A link to a Web site that you find interesting


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How to get arrested for your tweets and pay thousands in fines


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Other no-nos

• Keep politics, religion and sex out


Facebook “marriage”


Wordpress ==>> Facebook



– Understanding what information is posted– Understand when people update their profiles– Groups to join

Do’s

• Make sure they are people you can visualize in your mind or have some memory

• Do check LinkedIn daily• Make sure you have your settings the way you

intended• Constantly cultivate and feed your network


Don’ts

• Don’t send out mass invites to more than 30 people at once

• Don’t put non-professional items in your status updates

• Don’t obsess about the number of connections and build slowly over time

• Don’t just get started on the site two weeks before you are changing jobs

• Don’t worry too much about using InMail


Recommendations


Finally, Twitter info art

• http://vimeo.com/19910696


http://vimeo.com/19910696

understanding business uses of social media

Documents

twitter accounts

key twitter

twitter info arthttp

train people

right people

regular twitter posters

dell social media

social media policy