Download - Understanding business uses of social media
The business benefits of using social media
G2I Conference
David StromApril 5, 2011
2http://strominator.com
http://strominator.com 3
Agenda
• Shaping your social media policy• A case study on Dell• Twitter business uses• Facebook dos and don’ts• LinkedIn dos and don’ts
4http://strominator.com
Percentage of Fortune 500 who…
• Have a corporate-facing blog?• Regularly post to their Twitter accounts?• Have CIOs who admit to regularly using social
media?
http://strominator.com 5
Social media policy issues to consider
• What constitutes public disclosure of information?
• What happens with a departing employee’s Twitter followers?
• If you can link to it, can it be shared outside the corporation?
• Can employees use IT to solicit info?• Can employees put Facebook info in their
email .sigs? 6http://strominator.com
7http://strominator.com
Best practices
• Foster a culture of openness and listening.• Trust your staff to be good communicators.• Train people how to blog, Tweet and post.• Disclose everything upfront.• Be accurate.• Make sure you have a solid policy on blog
comments.
8http://strominator.com
9http://strominator.com
10http://strominator.com
11http://strominator.com
12 http://strominator.com
Dell Social Media
13http://strominator.com
14http://strominator.com
15 http://strominator.com
16http://strominator.com
17 http://strominator.com
http://strominator.com 18
The top 4 out 5 Fortune 500 companies are regular Twitter posters on their main corporate accounts.
19 http://strominator.com
20
Twitter has lots of business purposes
• Instant FAQ• Customer acquisition• Focus groups on the cheap• Problem resolution• Soapbox
http://strominator.com
21
22 http://strominator.com
23
But who really is “the real Shaq”
http://strominator.com
24 http://strominator.com
25 http://strominator.com
26 http://strominator.com
27 http://strominator.com
28 http://strominator.com
29 http://strominator.com
30 http://strominator.com
http://strominator.com 31
32
Twitter for instant notification
http://strominator.com
33 http://strominator.com
34 http://strominator.com
35 http://strominator.com
36 http://strominator.com
37 http://strominator.com
38
Good places to start learning
http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter
http://strominator.com
39 http://strominator.com
http://strominator.com 40
41
Key Twitter To-dos
• Follow the right people in your industry• Don’t get too caught up in tweeting your every
movement• Look at what businesses are doing with it• Use it to start conversations with people you
want to get to know
http://strominator.com
42
How not to use Twitter!
http://strominator.com
http://strominator.com 43
What to Tweet?
• Projects you are particularly proud of• What you have read that you want to share
with others• Something you post on your blog• A link to a Web site that you find interesting
44 http://strominator.com
45 http://strominator.com
46 http://strominator.com
47
How to get arrested for your tweets and pay thousands in fines
http://strominator.com
48 http://strominator.com
49http://strominator.com
50
Other no-nos
• Keep politics, religion and sex out
http://strominator.com
51
Facebook “marriage”
52http://strominator.com
53 http://strominator.com
Wordpress ==>> Facebook
54http://strominator.com
55http://strominator.com
56http://strominator.com
57http://strominator.com
58http://strominator.com
http://strominator.com 60
http://strominator.com 61
– Understanding what information is posted– Understand when people update their profiles– Groups to join
Do’s
• Make sure they are people you can visualize in your mind or have some memory
• Do check LinkedIn daily• Make sure you have your settings the way you
intended• Constantly cultivate and feed your network
62http://strominator.com
Don’ts
• Don’t send out mass invites to more than 30 people at once
• Don’t put non-professional items in your status updates
• Don’t obsess about the number of connections and build slowly over time
• Don’t just get started on the site two weeks before you are changing jobs
• Don’t worry too much about using InMail
63http://strominator.com
64http://strominator.com
http://strominator.com 65
Recommendations
66http://strominator.com
67http://strominator.com
68http://strominator.com
Finally, Twitter info art
• http://vimeo.com/19910696
http://strominator.com 69