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NCEI and Social Media Reaching the World Using Facebook and Twitter Katy Matthews, NOAA National Centers for Environmental Information (NCEI); Susan Osborne, TeleSolv Consulting; Greg Hammer, NOAA NCEI; Heather McCullough, NOAA NCEI; Angela Sallis, General Dynamics Information Technology; and Andrew Allegra, NOAA NCEI

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Page 1: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NCEI and Social MediaReaching the World Using Facebook and Twitter

Katy Matthews, NOAA National Centers for Environmental Information (NCEI); Susan Osborne, TeleSolv Consulting; Greg Hammer, NOAA NCEI; Heather

McCullough, NOAA NCEI; Angela Sallis, General Dynamics Information Technology; and Andrew Allegra, NOAA NCEI

Page 2: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 2

Steward of the Nation’s Environmental InformationWith data that spans stone age to space age, from the depths of the ocean to the sun, and across the globe

Page 3: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 3

Our Social Media Platforms

NOAANCEIclimateNOAANCEIoceangeo

@NOAANCEIclimate@NOAANCEIocngeo

Page 4: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 4

Value of Social MediaOur statistics

Audience of ~75,000

Reach: 90–100%

Engaged: 5–10%

Between 8,000 and 15,000 website sessions

Page 5: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 5

Who Are Our Audiences

Project Managers

Government Employees

Reporters and Journalists

Consultants

Educators and Scientists

Page 6: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 6

Growth

-

5,000

10,000

15,000

20,000

25,000

30,000

Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016 Jan 2017

Climate Facebook Climate Twitter Ocean & Geo Facebook Ocean & Geo Twitter

Page 7: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 7

Reach

25,000

35,000

45,000

55,000

65,000

75,000

85,000

95,000

105,000

Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016

Page 8: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 8

Engagement

0%

2%

4%

6%

8%

10%

12%

14%

16%

Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016

Facebook Updates News Feed Prioritization

Page 9: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 9

What Information You’ll SeeOn Climate and Historical Weather… • Reports and publications

• New and Updated products and services:– Monthly climate reports– Drought Monitor updates– Paleoclimate information– 30-year climate normals– Extreme events and science on

extremes– National Climate Assessment– Climate Data Records

• Historical weather and climate events

• Fun and holiday-related information

Page 10: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 10

What Information You’ll SeeOn oceans and geophysics… • Reports and publications

• Great photos• New, popular, and unique

products related to:– Ocean science– Coasts – Bathymetry – Geomagnetism– Space Weather– Arctic sea ice– Gulf of Mexico data and

information

• Fun and holiday-related information

Page 11: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 11

How We Ensure Accuracy AND Understanding

• Scientific review• Communications

review• Linking to additional

information– Use of evergreen

content

Page 12: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 12

More Social Media Resources

NOAA uses social media tools to share critical information and provide the public a better understanding of the work we do on behalf of the oceans, coasts, fisheries, climate, atmosphere, and weather sciences.

For a list of all of NOAA’s socialmedia sites, visit:www.noaa.gov/stay-connected

http://www.noaa.gov/stay-connected
Page 13: NCEI and Social Media · 2017. 1. 24. · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better understanding of the

NOAA National Centers for Environmental Information 13

Learn More By Following NCEI!

NOAANCEIclimateNOAANCEIoceangeo

@NOAANCEIclimate@NOAANCEIocngeo


Social Media Template: Social Media Engagement

56th Meeting of the NOAA Science Advisory Board 2-3 ......At his retirement celebration representatives from Ashville and NCEI emphasized that the system of innovation at NCEI was

NCEI Customer Engagement Initiatives to Guide …...NCEI Customer Engagement Initiatives to Guide Opportunities for Innovation Co-authors and acknowledgements Annette Hollingshead,

Social Media Template: Social Media Branding

Social Media 09 - Demystifying Social Media

NCEI Educator Toolkit

Squires and Lawrimore 2006 - NCEI offers acces

Social media explorer Social Media Presentation

NCEI and Social Media - the Conference Exchange · 2017-02-24 · More Social Media Resources NOAA uses social media tools to share critical information and provide the public a better

Social Media Shabang - Social Media Bootcamp

Storytelling & Social Media: Social Media ROI

Ocean Data Management at NCEI (formerly NCDC) From Ingest to … Progress Reports... · 2015. 8. 20. · Ocean Data Management at NCEI (formerly NCDC) From Ingest to Archive, Blended

Social Media Roundup/Social Media Policy

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

NCEI CDF T R F E T D S - NASA · 7/14/2017  · ACCESS15-0017 Oceanographic In-situ Interoperability Project Deliverable 1.1 / 2.1 NCEI NETCDF TEMPLATE REVIEW FOR ELECTRONIC TAG DATA

Social Media Roundup - Bad Social Media

Social Media klubben - Pretty social media

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Social Media Roundup - Social Media Planning

Social media management | Social Media Business

Social Media and more Social Media

CoastWatch.NOAA · NOAA CoastWatch, transferring to OSPO (operational) NOAA/STAR Distributed by: NOAA CoastWatch, OSPO NOAA CoastWatch, NCEI Archive Plans: Yes, from OSPO to NCEI

Selling Social Media - Social Media Breakfast

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

IRD Social Media Summit: Social Media for Social Good

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

Update on U.S. Drought Monitor and NADM-Related Activities• NCEI has had a social media outreach for USDM for years –Web site, Facebook page, Twitter • NCEI initiated a social

Nighttime VIIRS Processing at NOAA/NCEI/EOG...Aug 10, 2016  · Nighttime VIIRS Processing at NOAA/NCEI/EOG Kimberly Baugh . Earth Observation Group (EOG) CIRES - University of Colorado,

Becoming NCEI NOAA/NCEI...Becoming NCEI An Over 50-Year History of Climate, Oceans, Coastal, and Geophysical Data and Information ... One Data Organization Under NOAA The Merger In

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

End of the African Humid Period - NCEI offers acces

Intro to Social Media, Social Media Tools, Social Media Campaign

Data Management Katharine Woodard National Centers for Environmental Information (NCEI)

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste