ultimate landing page workshop
DESCRIPTION
Learn how to design the most effective landing page with tips from this presentation. Slides from The Ultimate Landing Page Workshop, a class taught by Christopher O'Donnell at the Intelligent.ly campus in Boston, MA. Learn more from the experts by visiting http://intelligent.ly/learnTRANSCRIPT
presents
The Ultimate Landing Page Workshop
CHRISTOPHER O’DONNELL@markitecht
AGENDA• WARMUP• BENCHMARKS• TOOLS• “THE EXCHANGE”• MESSAGING• APPROACHES• TESTING• WORKSHOP (EXAMPLES)
From blog.intercom.io
BENCHMARKS
WHAT IS A
GOODCONVERSION RATE?
5%VISIT TO LEAD
WHAT IS A
GREATCONVERSION RATE?
¾ABOUT AS GOOD AS IT GETS
TOOLS
TRY THINGS
OPTIONS
• DIY• DESIGNER• DIY AND DESIGNER• VENDOR• VENDOR AND DESIGNER
YOU’LL NEED
FORMSGO FIND SOME
THE EXCHANGE
MESSAGING
TYPES OF MESSAGING
FEAR-‐BASED
PROMISE-‐BASED
DESCRIPTIVE
SOCIAL PROOF
APPROACHES
ALSO KNOWN AS
HOW THE $*#&DO I GET GET 60% CONVERSION RATES?
CONSIDERATIONS
• HOW DID THEY GET TO THE PAGE?• WHAT IS THEIR STATE OF MIND?• HOW WELL DO THEY KNOW YOU?• HOW WELL DO THEY KNOW WHAT YOU ARE OFFERING?
• HOW MOTIVATED ARE THEY?
BE AWARE OF YOUR OFFER
• WEBINARS VS. EBOOKS
APPROACH TECHNIQUES
Call to ac@on
Inters@@al
Inline
TESTING
THINK
BIG
THEN
TUNE
59% 65%
(10% li()
WORKSHOP
Let’s have at it!• hKp://pages.yoKaa.com/yoKaa-‐prac@cal-‐ecommerce-‐20120508.html
• hKp://smarterer.com/lp/prove_skills_improve_resume
• hKp://www.WorldBrain.org/• hKp://speech4good.com• hKp://speech4good.com/lite• Others? Yours?
