ulrich.grothe@grothe-strategie.de

Strategy for the Digital Age

Ulrich Grothe, Grothe Strategie GmbH

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A warm-up exercise.

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Let us start with the traditional approach.

Creative tension

Vision and Mission

Status quo

Strategy

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The traditional approach of strategy = competitive strategy.

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The next step forward: Judo-Strategy.

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Newcomers turn the assets of incumbents into liabilities.

Ryanair vs. Lufthansa & Co.

Apple vs. Nokia & Co.

Starbucks vs. Tchibo & Co.

Tesla vs. Audi & Co.

Nintendo vs. Sony und Microsoft

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Die Digitalisierung schafft weitere Möglichkeiten.

Ryanair vs. Lufthansa & Co.

Apple vs. Nokia & Co.

Starbucks vs. Tchibo & Co.

Tesla vs. Audi & Co.

Nintendo vs. Sony und Microsoft

StepStone vs. Financial Times & Co.

Amazon vs. Barnes & Noble & Co.

agoda vs. Lufthansa & Co.

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Each new generation is newly defining the rules of the game

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Presumably awkward things suddenly seem perfectly sensible.

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The traditional distribution of roles is not accepted any longer.

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Which is subsequently leading to new business models.

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Sharing information is an easy start.

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Refining services offered by industry is the next step.

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By now it is established practice to gratify users for their contribution.

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The “sharing economy” is the talk of the day.

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Market shortfalls are swept away.

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And finally my favorite example.

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And it is not the end of the journey. If we connect new business models with the opportunities technology is providing... .

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It is about time for a shift of paradigms ... .

•  Brand building is requiring new communication channels.

•  Ne mechanisms for price building are in demand.

•  Knowledge sharing is substituting information management.

•  Strategy definition becomes an expedition.

•  Top Management needs to give orientation and to empower.

•  CRM is becoming obsolete.

•  Common value creation is substituting market analysis.

•  Production processes are turned upside down.

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New competitive advantages for western cultures are feasible.

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Ulrich Grothe. Lecturer, consultant und entrepreneur.