ULIXES.io adaptive rule engine

Bringing Big Data Analytics to the masses

User Event Recording

ULIXES.io

TRACKING

ENGAGEMENT

GAME THEORY

MACHINE LEARNING

Points, Badges, Levels and Notifications

Rules, Zero-Sum Games and Markov Chains

Clustering, Behavior Analysis

Engagement

When your service responds to what your customer does, in a fun, intelligent and personalized manner. Anything that would induce them to stay longer and use more of your services. This approach has long since become the governing methodology for planning the shopping experience. So long for self service sites being no more than online forms, engagement is making your customer wonder whether there is actually a human on the other side, responding and

acknowledging his actions.

ULIXES.io

Zero-Sum Game

A situation in which a participant's gain (or loss) of utility is exactly balanced by the losses (or gains) of the utility of the other

participant(s). If the total gains of the participants are added up, and the total losses are subtracted, they will sum to zero. Thus cutting a cake, where taking a larger piece reduces the amount of cake

available for others, is a zero-sum game if all participants value each unit of cake equally.

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ULIXES.io

Predictive Analytics

Using the accumulation of user events to attempt a forecast on user behaviour. Several mathematical representations are used to create these predictions, naming two are Markov Chains and

unsupervised machine learning algorithm for clustering. Based on the assumption that what happens next depends only on the current state of the system, the predictive algorithms extrapolate on its current experience of users behaviours to provide a relative

distribution of what may happen next !!

ULIXES.io

Machine Learning

Picture your customer base as a wheat field, where each individual points slightly in a different angle. It’s literally impossible to realize trends and behaviours form such a picture, unless you have

machine learning algorithms to aid you. Machine learning clustering can quickly group together all the customers pointing the same direction. Bunching up your customers makes it so much easier to see where are the majority pointing to and characteristics of each

group and where they are heading. !!!

ULIXES.io

Open Source

ULIXES.io is open source :) !!!!

ULIXES.io

You want this, right? (yes, it’s open-source, we just love to help you to get started)

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Contact us @UlixesEngine

ULIXES.io