ufpur4932 project 1, starbucks persona
TRANSCRIPT
StarbucksBuyer Persona
OverviewJanuary, 2015
Blake
• Background:
• Demographics:• Male• 18-32• $40,000 or higher• Urban city
• Identifiers:• Student or young professional
Blake
• Goals:• Graduate college, hold a steady job• Exercising, staying fit or healthy
• Challenges:• Busy lifestyle, balancing work/friends, hard to find
alone time• Find enough time to socialize
• How We Help:• Drive through, fast to-go orders for food and
beverage• Comfortable environment, friendly staff
Blake
• Real Quotes:• “It’s hard to find time to balance a life between work
and school, socializing, catching up with friends, etc.”• “I find it difficult to get things done in my own home
because of other distractions, like cleaning or watching T.V.”
• Common Objections:• Worried that a coffee shop or any other place could
have loud noises and potentially be distracting• If working, are there are enough outlets for mobile
devices to be able to spend a good amount of time?
Blake
• Marketing Messaging: