STARBUCKS BUYER PERSONA NICOLA GREGORY

PUR4932

BOLD BREW BRITTANYBACKGROUND:

• Property Manager • Worked at the same property for 2 years; worked

her way up from Leasing Manager to Property Manager

• Single, without children

DEMOGRAPHICS:• Skews female• Age: 25-30• HH Income: Mid ($30-50K)• Urban

BOLD BREW BRITTANYIDENTIFIERS:

• Hard-working, dedicated, organized • Very hands-on, understanding and willing to

provide assistance.• Likes a structured schedule and plans ahead.

GOALS:• Maintain a well-functioning property • Maintain an 100% occupancy at the property • Assure the well-being and safety of all

residents and employees

BOLD BREW BRITTANYCHALLENGES:

• Residents’ complaints • Time constraints• Maintaining daily tasks without an Assistant

Property ManagerHOW WE HELP:

• Reliable hours of operation and drive thru option• Quality products and services to keep Brittany

satisfied• A relaxed, comfortable environment with quick

service to get Brittany ready for a long busy day.

BOLD BREW BRITTANYREAL QUOTES:

• “The only thing that gets me through the day is my venti double shot caramel and coconut iced coffee ”

• “Starbucks is the first stop on my way to work each morning.”

• “There’s not enough time in the day to get everything I need to do, done.”

COMMON OBJECTIVES:• The lines are too long in the morning causing me to

be late to work• Not willing to spend the money on the high priced

beverages.

BOLD BREW BRITTANYMARKETING MESSAGE:

• The best coffee for the best you.

SOCIAL MEDIA MESSAGING:• Instagram would be the greatest social

network to best fit this persona. Starbucks customers are very fond of posting enticing photos of their purchases which makes others want Starbucks immediately at the sight of a photo.

BOLD BREW BRITTANY

• Instagram post – “Our new Danish pastry is a perfect pair with any of our signature hot coffee blends!”

• Instagram post – “Use the hashtag #MyKindofCoffee when posting a photo of your Starbucks coffee drink and you’ll be entered to win a Starbucks gift card!”

• Twitter – “Bring in your reusable Starbucks coffee cup today and you’ll get 20% off your coffee drink purchase!” Created by Nicola Gregory on Canva

POTENTIAL SOCIAL MEDIA POSTS:

BOLD BREW BRITTANYELEVATOR PITCH:

• We provide a relaxed and comfortable environment serving quality beverages topped with our reliable and friendly service. We offer that warm coffeehouse feel perfect for any social gathering, business meeting or much needed “you time”.