ubiquitous location,the new frontier & hyperlocal nirvana?

gary galeyahoo! geo technologiesgaryg@yahoo-inc.comtwitter.com/vicchi

2KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

this talk is brought to you …

boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

… by the number 3

Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

… by the word local (hyper and micro)

… and by a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

warning: may contain references to checking in and foursquare

Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

“you may well ask, chris, what is my theory?”

Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

10

the theory of stuff

11Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

“what is it for and why would anyone use it?”@aaronofmontreal

Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

some numbers

comscore 2009 digital year (us)

http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/

http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/

mobile search revenue forecast (us)

jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

hyperlocal, adj:

nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

entities & events located in a well defined, community scale, area

Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

intended for consumption by residents/visitors to that area

splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

created by a resident or visitor to that area

21

technology hurdles …

Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

matching

D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

content

24hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/

intent

25National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

users

http://www.flickr.com/photos/glenscott/2615622293/

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/

geo

parsing & tagging

szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

intent

pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

location

30Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

31John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

gps

32Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/

a-gps

33Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/

cell tower

34Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/

wifi access point

35

hyperlocal genera

Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

“classic” hyperlocal

allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

“corporate” hyperlocal

annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

41

“user” hyperlocal

6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

43

44

granularity

mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

local – county level

hyperlocal – city or neighbourhood level

microlocal – block level

Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

elephant in the room syndrome

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

is location that ubiquitous?

51JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

only ~21% of total handsets

52

what about the other ~79% … ?

privacy

56Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

inventory?

57Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

58

accuracy # 1

59

accuracy # 2

negativity

mayor of the north pole

krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

faking it

hyperlocal outlook

makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/

5m subscribers by 2011gigaom.com, August 2008

Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

1 check in per second

33% of mobile users read mobile newsmm&t, March 2010

ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/

foursquare history

mercurynews.com – 3/26/10

and finally

UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

developer.yahoo.com/geo/geoplanet

woeids

stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

developer.yahoo.com/geo/placemaker

fireeagle.yahoo.net

www.flickr.com

Geonames ISO (3166-1 Alpha 2 and ISO 3166-

2) FIPS ( 10-4, 5-2, 6-4 and 55-3) INSEE JGDC IATA ICAO

where.yahooapis.com/v1/concordance

not taking notes?

selva on Flickr : http://www.flickr.com/photos/selva/24604141/

Ubiquitous Location,The New Frontier & Hyperlocal Nirvana

Gary GaleYahoo! Geo Technologiesgaryg@yahoo-inc.comtwitter.com/vicchi

http://slideshare.net/vicchi

Thanks for Listening

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

t: @vicchib: www.vicchi.orgw: www.garygale.com