ubeon summer school s1 - blogging
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TRANSCRIPT
Ubeon Summer School
In collaboration with
What is social media?
Vanguard Leadership March,2010 (c)
8 Must-have Social Media platforms for your Business
You!
Social Media Platform #1Blogging
A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order
• Not a writer• No technical knowledge• It must be perfect• Too many people blog• No comments• Quantity over Quality• Expensive• Only for inroverts, academics
and popular people• Boring
Why use for your business?
• Increase online presence
• Communications
• Demonstrate experience
• Talk with clients and prospects
• Find hot topics
• Influence influencers
• Share information
A Real example!
Yet another example
Wordpress
• 3 version available (hosted, own server, company version)
• Ease of use• Extensibility• Community of users
Exercises – Part 1
1. Create an account2. Create your first post (Title, text, etc.)3. Change lay-out of your Blog4. Change title and headings (Settings)5. Create your second post
1. Tags and categories
Exercises - Part 2
1. Add pages to your Blog2. Connect your blog to other social media
platforms (LinkedIn, Facebook, Twitter, etc.) and add SHARE button
3. Create third post1. Add links, photo and video
4. Comment of Blog5. Moderate your own Blog6. Bulk actions
Important success factors for your blog
• Preparation and planning• Stick to your subject• Interact with your audience• Add multi media• Make it short and concise• Blog regularly
And finally, Two must-have tools
Installing an account manager - Tweetdeck
Managing your accounts
Using Tweetdeck
• Add your accounts• Schedule posts• Update your settings• See what is popular in the column
URL shortener
Bit.ly usage
Stats and usage
Adding to your e-mail Signature
Connect with me!
Vanguard Leadership (c) - May 201023
be.linkedin.com/in/micadam https://twitter.com/micadam
http://bit.ly/cPdiom http://micvadam.wordpress.com
micvadam
+32 478 50 41 35
