txtr at techcrunch mobile 2010
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Connected Reading Revolution
Christophe F. Maire – Founder & CEOBarcelona, MWC, Feb 2010
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IntroductionA few words about txtr’s DNA
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IntroductionWhat Do These Devices & Services All Have In Common?
Flip Camera Single Use: Recording video Extreme simple UI Perfect SW / HW integration
TomTom GPS Design leadership Simple touch menu Single purpose device
iPod Design leadership Elegant user interface iTunes = end-to-end experience
$590m exit to Cisco
$2bnvaluation
at IPO
Increased Apple’s
valuation by 30%
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Major market categories transformed by shift to digital
Simple devices with value added services attached
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Market EnvironmentThe Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital
eBook Sales forecast (worldwide)
Source: In-Stat, 2009
Print publishing industry turnover by segments (worldwide)
Source: Own estimation based on Eurostat New Cronos Database, 2005
2008a 2009e 2010e 2011e 2012e 2013e
9bn USD
323m USD
CAGR 94%
83bn EUR
95 bn EUR
111 bn EUR
Books
Magazines
Newspapers
291bn EUR
Total industry
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ConnectivityeInk, Mirasol, PixeliQ..
Market EnvironmentTwo Factors Behind Current eReading Revolution
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Jesus Tablet = Monotheism in eReading?
ePub !
More Home Appliances!
Rich Format!
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MarketThe Market For e-Reading Is Segmenting – Different Screen Technologies For Different Use Cases
B/W Color
Read
abili
tyLe
ss e
nerg
y co
nsum
ption
Speed of screen rendering
Low End Experience
Rich MediaVideo etc.
E-ink MirasolLiquivista
Plasma | TFT
Books Newspapers MagazinsBus. Docs
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txtr = Connected ReadingSoftware Stack
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Product Offeringtxtr Offers a Complete Software Stack for ePaper and Blueprint for Dedicated Reading Devices
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txtr Reader 6‘‘ txtr Reader 10‘‘3rd Party ReadersSmartphone AppsDesktop Clients / Tablets
T3 Renderer
Fedora LinuxWebkit
C PHP
3rd. party OS
txtr Reader Client
iPhone OS or Android
iPhone Client
Android Client
Desktop OS or iPhone OS*
Default Client
Adobe AIR
JSON / SOAP / REST-XML / AMF / HTML
Payment AdvertisingDRM
txtr Reaktor
C PHP
Fedora LinuxT3 Renderer
* iSlate probably iPhone OS-based
SIM Management
3rd partyapps
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Product OfferingiPhone and Android txtr clients Supporting Adobe DRM
txtr GmbH, Berlin 2010
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Product Portfoliotxtr Offers Its Partners A Compete Solution For Digital Reading – Including eReader device
Paid content txtr Reader
Over the air connection
txtr.com ‘iTunes in the cloud’
txtrClipper
Content Cloud – ‘Digital Vault’ Wireless Service Reading Clients
Internet connection
Wireless Connection
Desktop Client Smartphone Clients
UploadTool
Own Documents
txtr Store
Mu
lti Ac
ce
ss
Su
pp
ort
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Fully brandable infrastructructure for Operators / Publishers
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txtr Store IFeatures & Advantages
txtr Store offers the most comprehensive assortment of European content with the strongest title base in German and English
Full support for news business model such as various subscriptions in March 2010
Full storage and library functionality for purchased books and news
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The txtr Store is fully brandable!
Books
Newspapers
Magazines
Documents
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Telecom Operator SolutionsTelecom Operators Have A History Of Missed Business Opportunities
Ringtones Navigation Music
Missed Business Opportunities By Telecom Operators
Don‘t MisseReading !
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Telecom Operator Solutionstxtr Enables Operators To Fully Exploit Emerging eReading Market
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Operator branded eBook store
Operator branded eReader including
branded OS
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“A service attached to a device”: txtr offers operators a complete branded solution for eReading including a connected eReading device
New eReading revenues streams for operators
Reading content revenue share: Reading content (ebooks, news, magazines) is highly differentiated and allows for high margins with very little traffic requirements
‘Readberry-Model’ = Synchronization revenues: txtr offers a premium push service for any content onto the reading device incl. groupware functionality : own documents, blogs, promotions, advertising.
eReading Opportunities for Telecom Operators
Revenue Streams
For ReadingSubcription Model Content Sales Model
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txtr ReadersThe txtr Product Family – New Devices in Preparation
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2010
txtr Reader 6’’ txtr Reader 10’’ touch
2010-11 2011 - 2012
txtr Reader Color
Larger display,
Proprietary sensor
touch technology
Vertical solution
based on txtr SDK
Simple but elegant
eReader with txtr store
over the air connection
&
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60%10%
READING
FACE-TO-FACE COMMUNICATION
30%
VIDEO
Impact of eReading very BroadReading Is The Key To Knowledge Acquisition
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Teacher
Students Students Students
Connected Reading In EducationGreat Potential for improving Learning
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“Finding ways to engage students in reading may be one of the most effective ways to leverage social change."
OECD (2002). Reading For Change: Results from PISA 2000, published by the Organisation For Economic Co-operation and Development.
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The demise of the Newspaper matters..
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Connected Reading Brings Bookstores / Kiosk To People
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txtr GmbHRosenthaler Straße 1310119 Berlin, Germany
www.txtr.com