the transformation of reading - fjord's txtr case study 15/02/2010
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The transformation of readingA txtr case study 15/02/2010
Easy, portable, engrossing interface
Talk about books as a great user interface for mobility but highlight its drawbacks:- heavy-two hand operated - bulky- not connected- require light to read- primarely linear.- Non searchable-Noisy to use
bulky….But hard to manage and carry…
Amazon transformed the experience
The Kindle holds 1500 books from a 400,000 strong catalogue
eBook Sales forecast (worldwide)
∼ 9bn USD
323m USD
Jeff Bezos, Amazon CEO and founder “What's dangerous, is not to evolve.”
Ian Freed, Kindle VP,
believes that the success of Kindle heralds the end for printed books
“The only question is does it take three years, five years or 20 years?”
eReader features
Screen size 6 inches
Book sharingbetween devices on same account
Battery life10 days
Input: Stylus + virtual Keyboard
Storage 64 GB
Formats: Works with office
Getting connected
This has radically altered the mapping industry
The way we consume digital mediahas changed our behaviors
This new way of using maps is a very different process and experience
How we use and interact with musichas changed irreversibly
Services and products have united to change this medium foreverThis has radically disrupted the music industry.
So how, will this change booksand reading?
Different devices will create a plethora of different functions and experiences
The bookstores will go to the people.
The ease and ability of selecting and saving elements of bookswill change how we learn.
Digitally sharing books could change how we work and socially engage.
The media landscape is changing
Books, Newspapers and Magazines are being digitised
These sources can then be stored in the cloud
Devices accessing the cloud
This media can then be read from the cloud across multiple devices
Sharing through the network
Digital sharing is easy
Throughoutthe network
eBook App - UI iPhone
eBook App UI - Android
The iPad will transform magazines
So how will this evolve?
For information on the topic ofmedia in the future
Please contact Christian Lindholm [email protected]