techcrunch media overview 2015

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Obsessively profiling the tech startup community 8.4M MONTHLY US Unique Visitors 57% OF THEM USED A Mobile Device 26M MONTHLY US Page Views 15M SOCIAL MEDIA Followers Gives startups a one-of-a-kind platform to showcase their business & technology through news coverage, reviews, premier events & more Hosts Disrupt, Startup Battlefield & Hardware Battlefield Produces original video series like Crunch Report, Cribs & Bullish Gives back to the tech community’s under-represented through Include 2.0 Touches the international community through events & two foreign editions

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Page 1: TechCrunch Media Overview 2015

Obsessively profiling the tech startup community

8.4M MONTHLY US

Unique Visitors

57% OF THEM USED A Mobile Device

26M MONTHLY US Page Views

15M SOCIAL MEDIA

Followers

Gives startups a one-of-a-kind platform to showcase their business & technology through news coverage, reviews, premier events & more    

Hosts Disrupt, Startup Battlefield & Hardware Battlefield

Produces original video series like Crunch Report, Cribs & Bullish

Gives back to the tech community’s under-represented through Include 2.0 Touches the international community through events & two foreign editions

Page 2: TechCrunch Media Overview 2015

TECHCRUNCH REACHES millions of readers in the US…

8.4M 26M MONTHLY US Page Views

195K NEWSLETTER Subscribers

1.5M MONTHLY Readers

15M SOCIAL MEDIA Followers

57% 43%

MONTHLY US UNIQUE VISITORS

14 EVENTS IN 2015

1K+ MONTHLY ARTICLES Published

TechCrunch

comScore, September 2015 | Reflects US traffic | Flipboard, September 2015

Page 3: TechCrunch Media Overview 2015

… AND MILLIONS MORE around the world

UK: 734K* Canada: 459K*

Australia: 260K*

India: 539K* 12.3M TOTAL GLOBAL

Unique Visitors To TechCrunch.com

42% OF GLOBAL VISITORS

Are Outside The US

Germany: 214K*

comScore, May 2015 | Monthly unique visitors to TechCrunch.com | * Omniture, June 2015

2 Japanese | Chinese

=  1.7M ADDITIONAL Unique Visitors*

INTERNATIONAL Editions

Page 4: TechCrunch Media Overview 2015

2x MORE LIKELY TO HAVE A VP / Director / Manager Job Title*

20% MORE LIKELY TO BE Responsible For Business-Purchasing Decisions**

58% MALE**

37% $100K-$150K

HHI**

* comScore, September 2015 | ** AOL Tech Research Study, July-August 2015

57% 18-34 YO**

Entrepreneurs, execs, VCs, investors and

hardcore tech fans No other audience elicits more raw passion for the tech industry than TechCrunch readers.

Page 5: TechCrunch Media Overview 2015

MILLENNIAL ENTREPRENEUR I started my own business in my early 20s. I enjoy keeping up-to-date on other entrepreneurs like myself and who’s funding the competition.

SEASONED VCs & INVESTORS

I’m on the lookout for interesting companies

to invest in and want to stay on top of the latest startups, and the ones

just breaking into the scene.

ASPIRING ENTREPRENEUR & STARTUP FAN I’m a tech enthusiast. Not really a player in the startup world yet, but I’d like to be.

SENIOR BUSINESS EXEC I understand that tech (from promising

startups to tech giants) moves markets. I’m the first to understand how the latest tech

news will affect my bottom line and investing interests.

TECHCRUNCH REACHES THE

ENTIRE STARTUP

ECOSYSTEM

Page 6: TechCrunch Media Overview 2015

Almost half of readers access TechCrunch only with a mobile device*

TechCrunch readers are mobile first

Dominating the second screen 91% multi-task with a smartphone or tablet

while watching TV

Making the “mobile mind shift” 64% use mobile every day and demand

mobile services from their favorite brands Versus 23% of the general population

Preferring to shop on mobile 52% prefer to research physical goods

for purchase on their smartphone Over a tablet or desktop; versus 26% of the general population

According to Forrester Research, the average US consumer has 3.3 connected devices. Millennials use even more.

North American Technographics Omnibus Online Benchmark Recontact Survey, Q3 2013

Page 7: TechCrunch Media Overview 2015

TechCrunch generated 33% YoY growth in mobile web UVs

comScore, June 2015 | Reflects US traffic

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Apr-2014 Apr-2015 May-2014 May-2015 Jun-2014 Jun-2015

Consistent YoY Growth in Mobile Unique Visitors

33%!

Mill

ions

Page 8: TechCrunch Media Overview 2015

TECHCRUNCH’S SOCIAL LIFE continues to grow & engage

15M SOCIAL MEDIA Followers

6.1M MONTHLY Social Referrals

49% YoY LIFT IN Twitter Referrals

200% YoY LIFT IN Instagram Followers

Page 9: TechCrunch Media Overview 2015

EVENT highlights

Page 10: TechCrunch Media Overview 2015

HOSTING PREMIER tech events worldwide

24K ATTENDEES IN 2014

14 EVENTS SCHEDULED

IN 2015

11 HOST CITIES IN 2015

San Francisco | New York Atlanta | Las Vegas | Boston

Austin | Seattle | Los Angeles Menlo Park | London | Seoul

10 YEARS2005 2015

Page 11: TechCrunch Media Overview 2015

HARDWARE BATTLEFIELD Taking place at CES in Las Vegas, this one-of-a-kind competition recognizes emerging hardware startups from

around the world, awarding one winner $50k in funding, plus lots of media coverage.

15 COMPETING

startups

7M TECHCRUNCH UVs during CES

17.5M TECHCRUNCH PVs during CES

Including 50 Cent and Yves Behar!

13 HARDWARE star judges

2015 PREMIER SPONSOR

Page 12: TechCrunch Media Overview 2015

THE CRUNCHIES

2,300 ATTENDEES

35 SPONSORS & exhibitors

TechCrunch and VentureBeat hosted the 8th annual Crunchies at the Davies Symphony Hall in San Francisco—honoring the best startups, technologies, and leaders of 2014.

In the recent past, the awards ceremony has been emceed by John Oliver and TJ Miller of HBO’s Silicon Valley.

109 TOP PRESS

attendees

62K LIVESTREAM

views

Featured:  the  founders  of  Yik  Yak  accep5ng  a  Crunchie  presented  by  the  co-­‐founder  of  Dropbox  and  TechCrunch  writer  

Page 13: TechCrunch Media Overview 2015

TECHCRUNCH DISRUPT Disrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their

disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.

New York (May) | San Francisco (September) | London (December)

7,600 CONFERENCE

attendees

138 SPEAKERS

770 STARTUP exhibitors

510 TOP PRESS

attendees

150 SPONSORS

2,200 HACKATHON

attendees

Statistics represent all of 2014 | Featured: New York City Mayer Bill de Blasio

Page 14: TechCrunch Media Overview 2015

45% OF ATTENDEES

have C-level positions

TECHCRUNCH DISRUPT Disrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their

disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.

New York (May) | San Francisco (September) | London (December)

7,300 CONFERENCE

attendees

48% 73% OF EXHIBITORS

have C-level positions

Statistics represent Disrupt New York and San Francisco 2015 | Featured: New York City Mayer Bill de Blasio

OF SPEAKERS are founders

$5.7B RAISED BY 543 Startup Battlefield

contestants

Page 15: TechCrunch Media Overview 2015

MEETUPS + PITCH-OFFS TechCrunch editors host informal meetups around the country, where hundreds of attendees network and

pitch their startups to fellow entrepreneurs, investors, and local media.

Atlanta & Boston (February) | Seoul (April) | Austin & Seattle (June) | New York City (August)

900+ ATTENDEES

10+ SPONSORS & exhibitors

Page 16: TechCrunch Media Overview 2015

OUR 10TH BIRTHDAY BASH Help us toast 10 years at TechCrunch! We’ll bring the food trucks and beer, you bring a blanket and friends.

The west coast TechCrunch editorial team and a cast of other characters will be in attendance.

Saturday, June 6th 12pm-3pm Civil War Parade Ground in the Presidio, San Francisco

Image credit: The Presidio / Presidio Trust

Page 17: TechCrunch Media Overview 2015

ANNUAL SUMMER PARTY TechCrunch’s annual summer party, hosted on the sunny patio of renowned VC firm August Capital, welcomes

Silicon Valley startups, entrepreneurs, investors, and everyone else in the startup ecosystem.

July 31, 2015 | Menlo Park, CA

800+ ATTENDEES

10 SPONSORS & exhibitors