twitter 101 for the kelowna chamber of commerce
DESCRIPTION
Here are my slides for the Twitter presentation at the Kelowna Chamber of CommerceTRANSCRIPT
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Finally Get
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Frithjof [fridge-off]Petscheleit
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Set up your account
right
Followers and following
Making sense in 140
characters
#Hashtags
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Discuss Inform Share Broadcast
Learning Research Discovering Information
Why Twitter?
Follow to Listen Reach Followers
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Twitter is a networking tool
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What to do with Twitter? Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen…….
http://tweet4ok.com/top-uses-for-twitter/
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Social Media Strategy Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”
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Who do you want to meet?
Resources Ambassadors
Share information valuable to you
Easy to read Well researched Your topics Your style Local (?)
Large network Eager to share Authority Follow back Responsive Track record
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Set up your Twitter Profile @yourname
◦ Short◦ Unique◦ Try to stay away from Numbers and _◦ Branding◦ Easy to type◦ Easy to remember
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Set up your Twitter Profile
Your Twitter Profile is your Business card First Impressions count!
◦ Consistent Branding◦ Custom Avatar (No egg)◦ Bio◦ Custom Background
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Set up your Twitter Profile Avatar
◦ Image size 400 x 400 pixel◦ Clear head shot◦ Square Logo◦ Branding◦ No .gif wiggly pictures◦ No dogs, kids, trees……
Many people remember you by your Avatar rather than your name!
Don’t change too often!
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New Cover Image
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New Cover Image
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Protecting your tweets? You can choose
who can see your updates
Why?
The true power of Twitter is in the open platform. Limiting the people that can see your posts
If you want to choose who can read your updates Platforms like Facebook may be a better choice
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What to Say?
Focus on conversations
@mentions are like email addresses
Listen and learn Share (RT) Build relationships
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140 Characters
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RT = Re-tweet Add a comment Credit source Possibly shorten
Why? Get noticed Share information Similar to Facebook “Like”
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#hashtag
http://tweet4ok.com/hashtag/ https://twitter.com/search-home https://twitter.com/search-advanced #FF #FollowFriday
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