Twitter with

Part 1@hvwinegoddess

Emerging Media Marketing and Public Relations

What is Twitter

• 140 Characters or less• Instant Feed Back• Instant Q & A• Instant Recommendations• Instant Referrals• Turns you into a resource

for others

• Instant Marketing• Find Conversations• Find Like-Minded People• See what others are saying

about your company• Easy to partner with other

businesses and see what your competitors are doing and selling

Opportunities• Opportunities in 140 characters or less• New mode of customer communication that can

be tailored to customer preferences• Relationship building – Adding Value• Product promotion and sales

– Identify your audience– Provide useful content– Engage in conversation

• Corporate Reputation Management– Your brands personality.– A live person

• Event Tweeting– Use platform for live tweeting during events

• Crisis Management– Fastest way to respond and maintain open

channel• Issue Advocacy

– Connect people with similar interest– Non-profits create a community, provide useful

information ot those they serve, volunteers, donors and others supporters

Join the Conversation

Creating a Profile

• Says everything about you in 160 characters• Place for your website or blog• Make use of a background, colors, fonts• Use 2 profiles (one for business and one for

you…each team member should have one too, and they should stay active on it.

• ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon.

Build Your Profile

Build Your Profile Now What?

• Follow people with similar interest• Get into the conversation• Don’t Spam• Update daily• Find the buzz and contribute• Help others out• Create relationships• Integrate Twitter with other social networks

Who to Follow

• Me @hvwinegoddess• Follow People Being Followed by Those Your Following• Follow People in your Industry• Follow People You’ve Met At Events• Don’t Follow Too Many At Once• Use www.mrtweet.com to find people to follow• Use twitter lists – follow list of influential people in your

industry• People in the Hudson Valley• People with Similar Interest

How to make a Twitter Post

• 140 characters to per message• Hashtags(#) to track messages• Use @ symbol for replies• Use D, followed by account name to send

direct message to someone• Use “RT @accountname: ” followed by quote

to retweet someone’s tweet

How to make a Twitter Post

with hashtags

responding

retweet

What to Tweet• Daily occurrences (things your working on)• Your clients (projects your working on or their

websites)• Links to things you find interesting• Things your listening to• Items in your Facebook newsfeed• Items from your blog or your blogroll• Places or meetings you are currently attending• Post jobs or ask for potential positions• Events of interest or attending• Advice needed

Promoting Blog

Giving Info

Event coverage

Promoting Blog

What to Tweet

Retweet

• What to Retweet– How-tos– News– Warnings– Freebies – Contest– Coupons– Article links

Make sure your retweets are relevant to what you represent or of interest to your followers

Shrink Long URL’s

• Tools exist to shrink long URLs:– Ow.ly– Tinyurl.com– Bit.ly

Do’s and Don’t• Do’s

– What would come naturally at a social gathering

– Communicate with others as you would in person

– Respond to others random and make new connections

– Ask questions (about work, jobs, services, likes and dislikes)

– Provide help and assistance as much as possible

– Share news, information, gratitude, stories

– Be as much a human as you can be

• Don’t– Just talk about yourself or your

services– Tweet about your products or

services all the time. Use an 80/20 rule

– Be unsocial/introverted/non-spoken

– Send DMs to people that look like an advertisement (unless they ask a question about your products or services)

– Be rude, unless someone had it coming

Twitter Tools

• Twitter.ezinearticles – find people to follow in your nich by checking the categories of the authors at EzineArticles.com

• FriendorFollow.com – See who is following you and who you aren’t following back

• MrTweet.com – provides recommendations on who to follow• SocialOomph.com –manage your tweets, FB posts, and blogs• Ping.fm – syndicate your tweets to other places on the web• Twitpic.com – uploads and posts picture to twitter• Tweetdeck.com – desk top application to manage your

account(s)

• Twollo – find people with same interests. Leading way to get targeted twitter followers as you list yourself

• Tweetchat.com – follow the conversation for #hash tags• Search.twitter.com – search people, hastags, topics• Twitthis.com – for blog and website visitors• Twitthat.com – for you to tweet • Hootsuite.com – manage multiple tweeter and FB accounts

and schedule tweets• Hashtags.org to follow hashtags• Twitterfeed.com – automatically post rss feed as a tweet (ie

blog, newsfeed)• Extensions on web browsers

Beware

• Can be very addictive• Can cause black-outs!!! You’ll find yourself asking:

Where Did All The Time Go Today? Answer: Twitter• Can cause you to leak out more than you care to• Once it’s on the Internet…it stays on the Internet• Can destroy your reputation if used incorrectly

Twitter with

@hvwinegoddessPart 2

Emerging Media Marketing and Public Relations

Twitter Lists

• Users can organize others into lists. You can view those list and follow them.– 20 lists per user– List names can’t begin with a number– Lists names can’t exceed 25 characters– Max 500 accounts on each list– Make them public or private

• See who has you listed• Use formulist.com• Use listorious.com • Twellow.com

Hashtags• Subjects or phrases your tweet is about.• It will come up in view of people following the

hashtag.• Use hashtags for events, programs, create one…

hashtags.org

Platforms

• Platforms for twitter– Tweetdeck - desktop– Hootsuite is web based– Seemsic – desktop– Twirl

• Create columns to watch specific hashtags, people or mentions

• Schedule tweets

Tips to Increase Twitter Followers for your Local Business

• Make sure your Twitter profile up to date• Post interesting content often. Balance unique content

(authored by you) and shared content (authored by others).• Time your tweets• Connect with connections first. • Follow people in your industry, niche, and topic area• Tap into influential local circles.• Participate in #FollowFriday• Twitter Lists• Participate in Twitter Chats• Answer questions and engage

Twitter forFacebook and Blog

• Intergrate your twitter with Facebook and your blog

• Facebook– FB post to twitter post– Twitter post to FB post

• Page or profile

• Blog – use feedburner to post your blog post to twitter.

Twitter for Marketing/PR

• Drive traffic to your site or blog• Promote events and add a Hashtag• Become the thought leader in your industry• Seek out reporters, bloggers, media personnel• Watch for promotional opportunities• Send a DM instead of email• Build Your Public Relations

Twitter for Marketing/PR

• Tweet links to articles• Pdf’s (info) that you post on docstoc or scribd

• Create a twitter coupon• Twtqpon http://twtqpon.com/ use on twitter and

other social networks• Four Square tweets location

• Create promotions and coupons

Monitor Tools

• SocialOomph –http://www.socialoomph.com/ • Klout – www.klout.com track the impact of

your opinions, links, and recommendations • Radian 6 - http://www.radian6.com/

Public Awareness• Add your twitter address to your signature line in your email.• Add the twitter icon to your website linked to your twitter

account

• Add the twitter url to all advertising twitter.com/hvwinegoddess • Insert twitter feed to your facebook page• Insert twitter feed to you blog• Have a sign in your business that says: Follow us

hvwinegoddess hvwinegoddess

Mobile Apps

• Twitterforiphone.com• Twitterberry.com• Ubertwitter.com• Hootsuite• Tweetdeck

Emerging Media Marketing and PR Consulting for Small Business

Debbie Gioquindohvwinegoddess@gmail.com

www.Twitter.com/hvwinegoddess www.facebook.com/hudsonvalleywinegoddess

914.474.7780Presentation can be found