turkey presentation2010

Markam / Turkey Presentation/ 2010

This Presentation is Provided By Markam

Markam Pazarlama Yönetimi ve Marka İleti şimi Danı şmanlığıEski Üsküdar YoluBodur İş Merkezi No:8/38 34752 İçerenköy / İSTANBULPhone: 0216 469 39 34Fax: 0216 572 72 85Web: www.markam.com.trE-mail: markam@markam.


Turkey Country Overview


Country

� Formal Name: Republic of Turkey

� Short Form: Turkey

� Term for Citizens: Turk(s)

� Capital: Ankara� Capital: Ankara


Area Total: 780,580 sq.km

land: 770,670 sq km

water: 9,820 sq km

Geography


Borders

� Land Boundaries: 2627 km

� Border countries: Syria(822 km), Iran (499 km), Iraq(331 km),

Greece(206 km),Georgia(252 km), Bulgaria(240 km), Azerbaijan(9

km), Armenia(268 km)

� Coastline: 7200 km

� Black Sea in the north,

� The Mediterranean in the south and

� The Aegean Sea in the west

� In the northwest the Sea of Marmara(internal see)


Turkey with Border Countries

Source: cia.gov


Terrain

� Mostly mountains, narrow coastal plain, high central plateau (Anatolia)

� Turkey is a land of mountains, streams, lakes, green plains and thick forests.

Taurus mauntain Giresun/Garbis Özatay


Climate

� Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot,

moderately dry summers.

� Interior, shielded from Mediterranean influences by mountains, has continental

climate with cold winters and dry, hot summers.

� Eastern mountainous area has inhospitable climate, with hot, extremely dry

summers and bitter winters.

� Rainfall varies, ranging from annual average of more than 2,500 millimeters on

eastern Black Sea coast to less than 250 millimeters in central plateau area.


Natural Resources

� Antimony

� Coal

� Chromium

� Mercury

� Copper

� Borate

� Sulfur

� Iron

� Ore

� Hydropower

� Arable land


İstanbul : City at the Crossroads

Population: 11 million

Courtesy of Garbis Özatay


Demographics


Population

� 2007 estimate 71,158,647 (17th )

� 2000 census 67,803,927

� Density 93/km² (102nd )

� 0-14 years : 24.9% (male 9,034,731/female 8,703,624)

� 15-64 years : 68.1% (male 24,627,270/female

23,857,507)

� 65 years and over: 6.9% (male 2,253,383/female

2,682,132) (2007 est.)

Source: world factbook


Population Density Map


Population Estimates and Projections

Source: BUCEN-IDB


Current and Projected Population by Age and Sex(in thousands)

Source: usaid.gov


Population Growth(0

00

) 1975 1980 1985 1990 1997 2001 2004 2005 2006 2007 2008 2009

Pop

ula

tion

40,020 44,430 50,300 56,210 63,980 68,610 70,560 71,610 72.610 70,586 71.517 72.561

corbis.com


Working Age Population

� The share of working age population in the overall population in Turkey has started to

increase significantly. This stands out as a very critical advantage when compared to the

demographic trends of Europe.

� This ratio is at a decreasing trend for the EU countries, while it’s rising in Turkey. Ratios of

both EU and Turkey will be equal in 2010, and then Turkey will overtake Europe.


Sectoral Distribution of Employment

� Turkey’s total population = 72 million

� Agriculture (33 %) = 23 million

� Services (43 %) = 30 million

Agriculture33%Industry � Services (43 %) = 30 million

� Industry (24 %) = 17 million

Services 43%

Industry 24%


Sectoral Employment and Demographic Trends, 1999 index 100


SES Estimates and Projections

2002 2005 2010

A 2,019,000 3,136,500 4,404,000

B 4,711,000 6,273,000 8,074,000

C1 10,768,000 11,849,000 13,946,000

C2 20,190,000 22,304,000 23,488,000

DE 29,612,000 26,137,500 23,488,000


Religion

� Muslims: 99.8%(mostly Sunni)

� Other: 0.2% (Christian and jews)


Languages

� Turkish is the official language.

� Almost all educated Turks have command of a foreign language.

� English is the dominant language for

� Turkish (official) - 82%

� Kurdish - 17%

� Arabic

� Turkish (official) - 82%

� Kurdish - 17%

� Arabic� English is the dominant language for

international business.

� German and French also spoken.

� Armenian

� Greek

� Armenian

� Greek


Education(%)

0,1 0,3

5,7

2,8

12,7

Doctorate

Post Graduate12,7

26,5

51,9

Post Graduate

Graduate

Vocational&Technical School

Junior High School

High School

Primary&Pre SchoolSource: Strateji Mori


Politics


Government

� Founder: Mustafa Kemal ATATÜRK

� Capital: Ankara

� Government type: Democratic Secular Republic

� President: Abdullah Gül (August 2007)

� Prime Minister: Recep Tayyip ERDOĞAN (November

2002)

� Minister of Foreign Affairs: Ahmet Davutoğlu

60th Turkish Government


Government

� Administrative divisions: 81 provinces

� Independence: 29 October 1923

� Suffrage: 18 years of age

� Legislative branch: Grand National Assembly of Turkey(TBMM)

� Judical Branch: Constitutional Court, Court of Appeals


Parliament (Turkish Grand National Assembly)

� The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament composed of

550 deputies. Elections are based on proportional representation subject to a national

threshold of 10%.

� Elections take place every 5 years. The TGNA, as well as the President, can decide to hold

new elections before the period of time is completed. Only if 5% of the total number of

seats are vacated (death, resignation, etc.) an intermediary election is held.

� MPs are elected by party list, drawn up by absolute discretionary power of party leaders.

Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity. Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.

After two years as MP, they get lifelong privileges.

� The TGNA works in the form of commissions which prepare legislation etc.

� The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on

declaring war, martial law or emergency rule; it approves international agreements, general

or special amnesties.

� The laws passed by the TGNA are promulgated by the President within 15 days. The

President may refer the law back to the Assembly for reconsideration.

� The TGNA elects the President of the Republic.


Distribution of the Seats in the Parliament

Name Number of Seats

AKP 337

CHP 97

MHP 69

BDP 20BDP 20

Independent 11

DSP 8

DP 1

TP 1

Total 544


Military

� Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma)

� Military age: 20 years of age

� Military manpower availability : 20,213,205

(males age 16-49)

� Military expenditures - dollar figure: $12.15 billion (2003)

� Military expenditures - percent of GDP: 5.3% (2005)


Economy


List of Countries by GDP

Rank Country GDP (PPP) $m

— World 66,228,669

— European Union 13,881,051

1 United States 13,020,861

2 People's Republic of China 9,984,062

3 Japan 4,170,533

4 India 4,158,922

5 Germany 2,558,908

6 United Kingdom 2,121,766

7 France 1,934,677

8 Italy 1,790,895

9 Russia 1,727,349

10 Brazil 1,701,183

18 Turkey 660,837

Source: List of International Monetary Found


Main Economic Indicators

2007 2008

GDP (billion $ / incurrent prices) 656.6 741.8

GDP Growth Rate (%) 4.5 1.1

GDP per Capita (Nom.$) 9,333 10,436

FDI Inflow (billion $) 19.1 14.4

FDI Outflow (billion $) -743 -35

Unemployment (%) 9.9 10.3

Consumer PriceInflation (%) 8.61 10.54

Export (billion $) 107.2 132.0

Import (billion $) 170.0 201.8

External Debt (billion $) 247.1 284.4

Source: TUIK, Central Bank of Turkey,


Economic Indicators Forecast

2009 2010

GDP (billion $ / nominal) 657.626 752.996

GDP Growth Rate (%) 0.4 1.9

GDP per Capita ($) 13,174 13,446

Export (billion $) 116.860 122.764

Import (billion $) 151.811 161.265

Source: The Economist Intelligence Unit Forecasts, Jan. 2009


GNP: Gross National Product

1998 1999 2000 2001 2002 2003 2004 2005 2006

GNP growth

rate3.9 -6.1 6.3 -9.5 7.9 -5.9 9.9 7.6 6.0

GNP percapita($)

3,255 2,879 2.965 2,123 2,589 3,383 4,172 5,008 5,477

Source: Treasury, Finance Ministry


GNP by Sectors %

1999 2000 2001 2002 2003 2004 2005 2006 2009

Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5

Industry 23.0 23.1 26.0 25.5 24.9 25.0 25.4 25.6 28.6

Trade 18.8 19.8 21.2 20.3 20.0 20.7 20.5 20.4


GDP Growth Rate

Source: State Planning Organization


Price Targets and Projections

2004 2005 2006 2007

CPI(1) 10.0 8.0 5.0 4.0

GDP Deflator(2) 8.2 7.9 6.4 4.4

(1) Although the end year target is 12 per cent, realization projection is 10 per cent.

Figure given for 2005 is year-end target and figures given for other years are the

year-end projections.

(2) Projections for average annual increase rate.

Source: State Planning Organization

GDP Deflator(2) 8.2 7.9 6.4 4.4


Inflation Rate

Source: Treasury, Finance Ministry


Banking

� Mergers and acquisitions

� Focusing on retail banking

� Investment banking potential

� Joint ventures

� State owned banks


Distribution of Total Assets by Groups (percentage)

State-Owned banks

Private banks

Foreign banksForeign banks

Develop and invest. Banks

Participation banks

Source: (www.tbb.org.tr )


Business&Trade


Turkey and EU

� In December 1999, Turkey became the European Union’s

(EU) first candidate for full membership with a predominantly Muslim population.

� For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December

2000.

� Turkey’s EU candidacy will pave the way for a series of

additional changes, economic and political as Turkey strives

to align its economy and laws with those of the EUto align its economy and laws with those of the EU

� 34 Articles of The Turkish Constitution have been amended and many of these ammendents actually

coincide with the provisions of our National Program.

� A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just

35% trust the EU, 45% support enlargement and just 29% support an EU constitution

� In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with

Turkey on 03 October 2005

� 2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide

Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control


The Milestones of Turkey’s Integration with Europe

� 1949: Membership to the Council of Europe

� 1952: Membership to NATO

� 1963: Associate membership to the EEC

� 1987: Application for full membership to the EC

� 1995: Customs Union with the EU

� 1999. Recognition as Candidate for EU accession

� Laeken Summit held in December 2001 had important implications for themembership process of Turkey.

� At the Copenhagen Summit held on December 12, 2002, EU submitted December2004 as a conditional date for Turkey to begin accession negotiations.

� In the summit of 16-17 December 2004 the EU leaders decided to launch theaccession negotiations with Turkey on 03 October 2005

Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs


Exports and Imports by main Sectors (US$ million)


Main Industries

� Textiles

� Food processing

� Autos

� Mining (coal, chromite, copper, boron)� Mining (coal, chromite, copper, boron)

� Steel

� Petroleum

� Construction

� Lumber

� Paper


Main Agriculture Products

� Tobacco

� Cotton

� Grain

� Olives

� Sugar beets

� Pulse

� Citrus

� Livestock


International Trade


Exports- Commodities&Partners

� Apparel

� Foodstuffs

� Textiles

� metal manufactures

� Germany 11.4%,

� UK 8%

� Italy 7.9%

� Germany 11.4%,

� UK 8%

� Italy 7.9%� metal manufactures

� transport equipment

� US 5.9%

� France 5.4%

� Spain 4.3%

� US 5.9%

� France 5.4%

� Spain 4.3%

Source: World Fact Book/Turkey(2006)


Imports- Commodities&Partners

� Machinery

� Chemicals

� Semi-finished goods

� Russia 12.7%

� Germany 10.6%

� China 7%

� Italy 6.3%

� Russia 12.7%

� Germany 10.6%

� China 7%

� Italy 6.3%

� Fuels

� Transport equipment

� Italy 6.3%

� France 4.8%

� US 4.3%

� Iran 4.1%

� Italy 6.3%

� France 4.8%

� US 4.3%

� Iran 4.1%



İstanbul Stock Exchange

� ISE was established on December 26,

1985

� Only stock exchange in Turkey

� Not-for-profit government organisation� Not-for-profit government organisation

� National market traded value is 86,6

billion US$

� Number of companies traded on ISE is

297.


Export Amount by Year

80000

90000

100000

110000

120000

130000

140000

150000

Toplam

1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007

Toplam 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000

0

10000

20000

30000

40000

50000

60000

70000

Source: Referans Newspaper


Export - Import Comparison

80000

90000

100000

110000

120000

130000

140000

150000

1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007

Sum of Export 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000

Sum of Import 7909 9235 10757 11105 14335 22302 22871 23270 43627 45921 54503 51554 97540 138290

0

10000

20000

30000

40000

50000

60000

70000

Source: Referans Newspaper


Consumption


Consumption by Region

Marmara (%) Ege (%) Anatolia (%)

Food 42 21 18

Household 41 22 15

Personal Care 43 20 17

Paper 44 19 17

Diaper 43 15 20


� 55

Consumption

Consumption Type Ratio of Income (%) Average Cost (YTL)

2004 2005 2004 2005 Icrease (%)

Food 26.4 24.9 235 271 15.5

Alcohol and Cigarettes 4.3 4.1 38 45 17.4

Clothes-Shoes 6.5 6.2 58 68 16.8

Housing and Renting 27 25.9 240 283 17.8

House Furniture 6.6 6.8 59 74 25.5

Source: Turkey Statistical Institute

House Furniture 6.6 6.8 59 74 25.5

Health 2.2 2.2 20 24 22.6

Transportation 9.5 12.6 84 138 63.4

Telecomunication 4.5 4.3 40 47 18.3

Culture and Entertainment 2.5 2.5 22 28 26.7

Education Services 2.1 1.9 19 20 10

Otel, Restaurant and Caffes 4.5 4.4 40 48 19.8

Other goods and services 3.9 4.1 35 45 29.5

Total 100 99.9 890 1091 22.7


Distribution Channels in Turkey

2000 2001 2002 2003 2004 2005 2006 2007

HYPER, CHAIN AND SUPERSTORES

2,979 3,640 4,005 4,242 4,809 5,545 6,474 7,221

Hypermarket>2500 m2

129 149 151 143 152 160 164 178

Big SizedSupermarket1000-2500 m2

306 357 368 367 396 454 504 5681000-2500 m2

Supermarket400-1000 m2

726 835 909 968 1,082 1,258 1,567 1,712

Small SizedSupermarket<400 m2

1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763

Medium SizedSupermarket50-100 m2

13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875

Grocery<50 m2

136,763 128,580 122,342 124,283 122,781 120,397 116,857 115,221

TOTAL OF MARKETS 152,974 145,430 139,902 143,062 142,787 141,018 138,106 137,317


Consumption

� Approximately 25% of the consumers are in İstanbul, İzmir and Ankara

� Marmara Region has almost half of the purchasing power of Turkey


Transportation Preference


Airport Distribution


Technology Usage

Year Subscribers

1995 437,100

1996 806,300

1997 1,610,000

1998 3,506,100

1999 8,122,000

2000 16,133,000

Mobile subscribers 1995-2007 Internet Users 1996-2005

Year Users

1996 120,000

1997 300,000

1998 450,000

1999 1,500,000

2000 2,500,0002000 16,133,000

2001 20,019,000

2002 24,937,300

2003 29,018,801

2004 34,118,000

2005 45,140,000

2006 51,659,000

2007(e) 60,000,000

Source: BuddeComm based on ITU, Global Mobile and company data

2000 2,500,000

2001 3,200,000

2002 4,300,000

2003 6,000,000

2004 10,220,000

2005 16,000,000


MEDIAMediaedge:cia


Turkey Media Billings

900950 930 924

1.058

879

1.308

1.665

1.901

1.024

238.765

297.324

200.000

250.000

300.000

350.000

1000

1200

1400

1600

1800

2000

Rate Card - Million USDEstimated Nets – Million USD

900

550

715

879

3.724 5.302 6.432 5.554 7.500 6.190 7.145 9.11818.691

57.249

0

50.000

100.000

150.000

0

200

400

600

800

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Jan-

Jun

Estimated Nets Rate card

Source for Rate Card Prices : Bileşim (TV+Print)

Source for Estimated Nets : Turkish Association of Advertising Agencies

The estimated nets excludes below-the-line, production costs, local media spendings, VAT.


TV

alltime

TV

peak

Newspaper

mono

Mags

colour

Radio

alltime

Radio

peak

Cinema Outdoor

small

Outdoor

large

Germany 100 132 95 74 25 38 506 2,959 4,520

UK 100 130 30 71 34 39 632 3,590 4,437

France 100 121 151 53 43 56 910 2,466 14,903

Italy 100 119 255 144 45 49 661 4,276 9,401

Spain 100 77 67 75 69 65 563 3,977 3,395

Netherlands 100 104 86 47 19 19 455 2,020 10,901

Adults CPM indexed on TV all time cost

Denmark 100 110 26 53 5 N/A 402 1,966 2,796

Belgium 100 119 81 42 27 28 294 1,306 3,280

Greece 100 103 104 212 13 50 3,076 7,052 2,689

Russia 100 108 131 302 122 111 5,648 19,146 33,859

Poland 100 120 65 149 42 41 1,834 9,252 12,336

Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000

Croatia 100 460 590 477 4 5 N/A 20,874 27,601

USA 100 113 276 76 29 36 256 11,870 5,135

Australia 100 168 50 146 88 62 3,415 13,768 44,995

Japan 100 62 35 63 128 64 157 4,610 N/A

China 100 54 1,314 240 7 N/A 4,038 1,944 2,436


Top Advertisers 2006 (Jan-Dec)

ADVERTISER $ (list price)

ULKER 16.150.066.626

P&G 15.340.302.053

UNILEVER 8.726.929.883

COCA-COLA CORP. 6.306.187.966

ARCELIK 5.340.523.020

BENCKISER 5.121.214.656

PRODUCT $ (list price)

COCA-COLA 3.299.786.426

HEAD&SHOULDERS SHAMPOO 2.402.537.880

COLA TURKA 1.554.315.134

ISTIKBAL PRODUCTS 1.481.810.549

YAPI KREDI BANK WORLD CARD 1.310.891.270

PEPSI 1.267.502.576

ULKER KALBIM BENECOL 1.243.599.791

Source : Bileşim Press+TV+Outdoor+Cinema Expenditures

DANONE 3.731.550.753

NESTLE 3.610.085.862

VESTEL 3.225.485.403

HAYAT CHEMICALS 3.212.297.502

TURKCELL 3.182.349.035

FRITO-LAY 3.069.012.476

ETI 2.982.929.645

ISTIKBAL 2.856.663.828

YAPI KREDI BANK 2.550.280.972

ULKER KALBIM BENECOL 1.243.599.791

KILIM FURNITURE 1.231.000.538

MILLIYET NEWSPAPER 1.172.922.216

IS BANK MAXIMUM CARD 1.157.582.004

BELLONA PRODUCTS 1.134.758.225

BLENDAX AQUA SHAMPOO 1.085.807.685

ARIEL AUTOMAT DETERGENT 1.080.585.916

TURKIYE FINANS KATILIM BANKASI1.019.701.454

EVKUR 971.190.826


Television Measurement

� Research Company : AGB Nielsen Media Research

� Methodology :People meter system, based on minute ratings. Digital TV

measurement has started in 2005.

� Sample Structure : Total of 2.500 households. Represents 56,2 million people age

5 and above.

� Coverage : 34 cities, 31 provinces

� Frequency of data : Daily

� Content : All viewership data

� Television adspend is measured by Bileşim.


Channel Profile

� Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,

Kanal 1, Cine 5

� News/Economy : NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT

Haber, 24 TV, Haber 7, STVHaber,

� Music : Number 1, Kral, Dream TV, MMC, Powerturk TV

� Digital : Digiturk, D-Smart

� State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int

� Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV,

Marmara TV, Ege Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk,

Vizyon TV, Olay TV

� Theme : Discovery Channel, National Geographic, History Channel


Media Consumption

33

19

7

6

2

Newspaper

Internet

Cinema

Monthly Magazines

Weekly Magazines

Reach %

84

54

44

0 20 40 60 80 100

TV

Outdoor

Radio

Source: AGB Nielsen Media Research/TGI Turkey Spring 2007TV, radio, newspaper : daily reachCinema : monthly reachInternet : weekly reachTarget : Total Individuals (15+) Period : Sep 2004-Aug 2005

Average time spent viewing TV (ATS) for total individuals is 307 minutes a day*

*Source: AGB Nielsen Media Research

*Target : Total Individuals (5+)


� Research Company : KMG Research

� Methodology : Diary method

� Sample Structure : Total of 12.900 panel members.

Represents 23.5 million people age 12 and above.

Radio Measurement

� Coverage : 24 cities

� Frequency of data : Quarterly

� Content : All radio listeningship data

� Radio adspend is measured by SAM Research.


Station Profile

� Top 10 most listened to radio stations broadcasting Turkish music are : Kral FM, Süper FM,

Power Türk, Alem FM, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.

� Top 10 most listened to radio stations broadcasting foreign music are : Metro FM, Power

FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz

Eylül, Radyo ODTU, Radyo Nostalji.

Source: KMG Research;Turkish Radio Audience Survey 2006/Quarter 4

Target Group : Total individuals (12+)


Press Measurement

Turkish National Readership Survey

� Research Company : TNS Piar

� Methodology : Face-to-face interviews

� Sample Structure : 48,000 interviews per year Represents 47,3 million people

age 15 and above.

� Coverage : 26 cities, 24 provinces

� Frequency of data : Quarterly

� Content : Readership profiles and reach figures of daily newspapers with

circulation 10,000+, newspaper supplements, weekly and monthly magazines with

circulation 5,000+

� Newspaper adspend is measured by Bileşim.


Newspapers

Average Daily Circulations

2006 *Daily Reach

**

POSTA 639,494 2,689,000

HÜRRİYET 551,898 1,884,000

SABAH 453,715 1,842,000

ZAMAN 566,285 1,425,000

FANATİK 242,548 1,301,000

MİLLİYET 285,938 1,059,000

AKŞAM 217,086 981,000

TAKVİM 268,509 842,000

FOTOMAÇ 240,789 829,000

*Source: Yay-Sat/BBD Period : Jan-Dec 2006

**Source :Turkish National Readership Survey Wave 8-11 / 2006 – Dec. ’05 – Nov. ‘06

TÜRKİYE 213,154 570,000

VATAN 208,004 567,000

GÜNEŞ 127,671 388,360

CUMHURİYET 66,171 313,000

YENİ ASIR 48,194 309,000

RADİKAL 37,224 270,000

YENİ ŞAFAK 108,550 242,000

FOTOSPOR 93,286 210,140

BUGÜN 80,638 186,000

ŞOK 58,815 89,110

OTHERS 521,221 n.a.

Total Daily Circulations 5,029,192


Title Profile

� General News: Posta, Hürriyet, Sabah, Zaman, Milliyet, Akşam, Takvim, Türkiye, Vatan,

Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün, Şok

� Economy: Dünya, Referans

� Sport: Fanatik, Fotomaç, Efsane Fotospor

� Regional : Yeni Asır


Magazine Summary

� Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova

Medya, Türk Medya, Vatan Group, Vogel.

� Magazine readership and magazine subscriptions are very low in Turkey.


Outdoor Summary

� Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,

3D posters, renovated bus stops & billboards, home boards, bus coverings)

� The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,

Media Pano

� Due to extreme demand, early reservations are a must

� AÇIAK - Technical committee for outdoor measurement has been formed to launch an

outdoor research


Cinema Measurement

� TGI Turkey provides the following topics on cinema :

� audience profile

� frequency

� recency

� type of movie preferred

origin of movie preferred� origin of movie preferred

� Fida Film provides ad-hoc cinema viewers profile surveys

� Number of tickets sold in cinema is measured through box office receipts by

Warner Bros.

� Adspend is reported by Bileşim from the figures of Fida Film


Culture & Tourism


Regions

Aegean

Black Sea

Marmara

Eastern Anatolia

Aegean

Mediterranean

Central Anatolia

SoutheasternAnatolia

Anatolia


Sightseeing

� İstanbul(the biggest city)

� Ankara (the capital)

� İzmir (typically Aegean)

� Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)

� Mediterreanian coast (Antalya, Alanya, Fethiye,..)

� Safranbolu in Black Sea

� GAP (largest development project)...


Activities

� Yachting

� Mountaineering

� Underwater diving

� Golf

� Conventional Facilities

� Hot Springs&Spas


Transportation

� Railways: 8671 km

� Highways: 426,906 km

� Waterways: 1200 km

� Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,

Trabzon Trabzon

� Airports: 117

� Heliports: 18



Holidays

� National Public Holidays:

January 1: New Year's Day.

April 23: National Sovereignty and

Children's Day

May 19: Ataturk Commemoration and

Youth and Sports Day

August 30: Victory DayAugust 30: Victory Day

October 29: Republic Day

� Religious Public Holidays:

Kurban Bayram (Eid al Adha)

Ramazan Bayram or Seker Bayram

(Eid al Fitr)


Working Hours

� Government Offices

Monday-Friday (8:30-12:30) , (13:30-17:30)

Saturday-Sunday (closed)

� Banks

Monday-Friday (8:30-12-00) , (13:30-17:00)

Saturday-Sunday (closed)

� Shops� Shops

Monday-Saturday (9:30-13:00) , (14:00-19:00)

Sunday (closed)

� İstanbul Covered Market

Monday-Saturday (8:00-19:00)

Sunday (closed)

turkey presentation2010

Travel