A Recommender Service to A Recommender Service to Increase the Conversion RateIncrease the Conversion Rate

TUILUX: TUILUX: Intelligent RecommendationIntelligent Recommendation

www.tuilux.com.br www.tuilux.com.br @tuilux @tuilux

Main Problems inMain Problems inE-CommerceE-Commerce

Current Strategies in theCurrent Strategies in the Brazilian E-Commerce Brazilian E-Commerce

High investiments in bringing users to the site: TV, Mailings, SEO, Sponsored Links, etc.

What is the Missing Link?What is the Missing Link?

Transform users in revenue!

Mature MarketsMature Markets

Mature markets know that optimizing the conversion rate is complementary to traffic attraction.

A small increase in the conversion rate may correspond to a significant increase in revenue.

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How to Transform Traffic How to Transform Traffic in Revenue?in Revenue?

Transforming visitors in customers by using intelligent Recommender Systems.

Generate personalized recommendations, improving the user experience and sales.

TUILUX is the main Recommender System in Brazil. It can be easily applied to your virtual store, helping

your customers to make intelligent choices and increasing your sales.

Recommender SystemsRecommender Systems

““For the For the useruser a recommendation a recommendation means a useful guide in the process means a useful guide in the process

of content choice... of content choice...

For the For the shopshop a recommendation a recommendation means to offer the most attractive means to offer the most attractive item a few seconds before loosing item a few seconds before loosing

the user’s attention.” the user’s attention.”

Recommender SystemRecommender System

How Does It Work?How Does It Work?

What Are the Benefits?What Are the Benefits?Transforma visitors in customersTransforma visitors in customersAllows that visitors know products, services, people, etc, that

he/she would not know without the help of na intelligent tool.

Stimulate cross-sellingStimulate cross-sellingOffers items highly relevant for the user profile, increasing the

sales probability and the average ticket value.

Generate fidelityGenerate fidelityPersonalizing the purchasing experience results in high fidelity

rates and directly influences the future flow of users.

Why Using a Recommender Why Using a Recommender System?System?

Because we need to help our customers taking purchase decisions! Users do not always find what they want, what they need or they do not know what they want.

?

IntegrationIntegrationTUILUX is a webservice (SaaS) that operates in any

platform, does not require on-site installing, does not have licensing and does not need additional

hardware.

ProductsProducts

Intelligent DisplayIntelligent DisplayAllow user to click and purchase products

within the virtual store.

Personalized E-mailPersonalized E-mailPersonalized e-mails are generated and sent

using your own E-mail Service Provider or an affiliated one.

Products:Products:Intelligent DisplaysIntelligent Displays

Cross-sellWhat not even the custonmers knew they wanted

Business rules

Products:Products:Intelligent Displays - ExampleIntelligent Displays - Example

Similar products

Accessories

Products:Products:Personalized Personalized E-MailE-Mail

Products:Products:Personalized Personalized E-Mail - ExampleE-Mail - Example

Who Uses?Who Uses?

* Source: http://visualwebsiteoptimizer.com

40.6%40.6% 20.4%20.4%

17.7%17.7% 16.4%16.4%

16%16% 15.8%15.8%

15.4%15.4% 14.9%14.9%

14.4%14.4%

What all these shops have What all these shops have in common?in common?

All Use a Recommender All Use a Recommender System to Increase the System to Increase the

Conversion Rate and User Conversion Rate and User EngagementEngagement

Results*Results*• RevenueRevenue: increase of up to : increase of up to 20%20% in revenue in revenue

• EngagementEngagement: up to : up to 18%18% of the of the UUsers sers EEngage with the ngage with the RRecommendations (UER)ecommendations (UER)

• Average TiquetAverage Tiquet: up to : up to 70%70% of increase for the UERs of increase for the UERs

• Items by cartItems by cart: up to : up to 40%40% increase for the UERs increase for the UERs

• Conversion ratesConversion rates: up to : up to 4x4x increase for the UERs increase for the UERs

• Personalized E-mailPersonalized E-mail: up to : up to 70%70% increase in the increase in the opening rateopening rate

* Source: CoreMetrics; Exact Target

We can do all this.

These benefits are available from TUILUX!

• With almost in integration effort• Without influencing the response time

Contact Us for Knowing our Plans!

TUILUX: TUILUX: Intelligent RecommendationIntelligent Recommendation

www.tuilux.com.br www.tuilux.com.br @tuilux (13) 3307 6494@tuilux (13) 3307 6494