Free things – Student T-shirt

Tõnis Teinemaa

18.12.2013

Our team

Team consists of 3rd year business

students

◦ Student representative background

◦ Banking/finance experience

Veiko NiinemäeTõnis Teinemaa Sander Salurand

Problem – marketing is in

crisis

Solution – advertisments to t-

shirts New channel for advertisments

Combination:

◦ Regular t-shirt with attractive outlook

◦ Advertisements on the back side

Competition - examples

Advertising t-shirts for projects

◦ EBEC engineer competition

Internet portals

Business model

Advertisements cover the

costs

Production costs 2-5€

◦ Asia or Estonia

On demand production

◦ Project based

Market size

In Estonia - 65 000 Students

◦ TTÜ/TUT - 13 000

◦ Economic faculty - 2 600

TUT students in Students Summer Games - a lot of t-shirts..

Reaching students

Distribution through student

organisations

Federation of Estonian Student Union

◦ Freshman bag

Thank you for listening!