MARKETING VS. ADVERTISING, VS. PUBLIC RELATIONS

VIRTUAL PRESENTION:

Jonathan Tucker Full Sail University

PUBLIC RELATIONS

Public Relations is the profession or practice of creating and

maintaining goodwill of an organizations various

involvement( customers, employees, investors, suppliers) usually

through publicity or other non paid forms of advertisements.

v Read more:

http://www.businessdictionary.com/definition/public-

relations.html#ixzz3XOzOOMol

MARKETING

The management

process through

which goods and

services move from

concept to the

customer.

Sources: http://venturachamber.com/who-we-are/committees/marketing-committee/

ADVERTISING The activity or profession of

producing information for

promoting the sale of a

promotional products and

services.

Sources:

www.businessdictionary.com

http://www.nycgo.com/advertise

DIFFERENCES Advertising is means o communications using

mostly paid media such as television, print,

radio ,or internet campaigns. Mission

branding & product information is provided.

Public Relations is used to convey a positive

message or image to a target audience and the

community. Examples include press release,

public speaking, and community involvement.

Marketing methods used directly to

effectively develop, communicate, sell, and

deliver a product or service. Research is first

followed by budgeting and finally executiion.

Sources: http://

smallbusiness.chron.com/difference-

between-marketing-advertising-public-

relations-sales-promotion-22873.html

Sources: http://www.totaljobs.com/careers-advice/job-profile/marketing-advertising-pr-jobs/pr-job-description

SIMILARITES PR, Marketing, and Advertising are similar

in many ways. All three concepts are used

by both small and large businesses with

goals of getting their target audience

involved. All of these concepts are also

used to generate sales and increase overall

brand awareness.

Sources:. http://smallbusiness.chron.com/

similarities-differences-between-advertising-

public-relations-24637.html

Sources: http://www.adweek.com/prnewser/the-case-for-blending-pr-and-advertising/35769

FUNCTIONS, EXAMPLES, TACTICS Public Relations: These efforts may include

support of arts, charitable causes, sporting events,

or other civic engagements. Many large companies

have a public relations department to ensure that

the company doesn't have any scandals and looks

positive in the eye

Advertising:: These efforts when aired on radio/

television is called a commercial. Public notices

designed to change and motivate. The function is

to change the thinking behavior (buying pattern).

Marketing:: “The 4 P’s” Product, Price, Placement,

Promotion.. Apple products are priced based on

user needs for storage. They are placed for debut

at speical tech events to promote the product.

Sources::http://www.businessdictionary.com

Sources: http://www.canadavisa.com/professional-occupations-in-advertising-marketing-and-public-relations-1123.html

PUBLIC RELATIONS

Ben and Jerry’s releases

combination locks that fits

on tubes to prevent others

from eating your tasty ice

cream.

Sources:

http://prexamples.com/2012/12/2012-in-review-

top-20-pr-campaigns-and-stunts-of-the-year/

MARKETING Breaking three world records, Felix

Baumgartner completed the iconic space

jump for Red Bull in October 2012. The

Mission Highlights video alone on Red

Bull’s channel has over 37.4M views.

Sources:

http://www.branded3.com/blogs/the-

top-10-viral-marketing-campaigns-of-all-

time/ Sources: http://twistedsifter.com/2012/10/red-bull-stratos-space-jump-photos/

ADVERTISING

Beer brands have been doing bro

humor forever. But few have

done it better than Budweiser’s

“Whassup,” whose single-word

catchphrase set the standard for

silliness that works.

Sources:http://adage.com/lp/

top15/#whassup

Source: http://boza-agency.com/blog/2012/07/monday-java-viral-buzz-july-16-2012/budweiser-wassup/