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THE BEST DOLLAR YOU'LL NEVER SPEND
02.06.2012
Who is WELD?
We believe adventure, adrenaline and wild places enrich lives and change people for the better.
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Haynes MansfieldCreative Director
Haynes supervises our designers and developers, and supports the branding of all WELD content. He’s got his hand in every project that passes through our doors.
Ari WileIn-house Lead Designer
Ari fuses an innate sense of aesthetics with her knack for copywriting. The result adds cayenne pepper to our clients’ jambalaya. She also coordinates projects and resources in the design studio.
WELDers: Haynes & Ari
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The Good Ol’ Days of Marketing
Back then you had to cast a wide, LOUD net and hope that your customers were in the water.
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Traditional marketing methods allowed for some demographic isolation, but ultimately the tactic was to deliver an attention-getting message and hope your customers were present, listening and interested.
The Game Changer – AKA The Internet
Are you internet savvy? Your customers probably are.
United States - 155,701,780 internet users
West Virginia - 86,5940 internet users
48% of West Virginians use Facebook(ranked 38 in the 50 states)
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http://www.socialbakers.com/united-states-facebook-statistics/west-virginia
Your customers are searching for you online… are you there?
Today internet users control their own media broadcast. There is less force feeding of commercials. Instead, via search engines, social media and forums, your customers shape their media exposure to match their interests.
The New Deal
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Social Media is…the Power of the People
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On the internet everybody is a reporter, and anybody can join the conversation.
Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.
“The Revolution will not be televised…”
4 Largest Nations in the World
China – 1,339,724,900
India – 1, 210,193,500
? Country – 800,000,000
United States – 312, 941,000
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This is Facebook Country
Facebook – Population 812,130,320 ( x 2 USAs + )
Facebook West Virginia – 771,740 (48% of the state)
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Facebook is the Contemporary…
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Newspaper
Scrapbook
Soapbox
Television
Radio
Diary
More Bang For No Buck – What’s in it for me?
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Cult of PersonalitySmall businesses thrive on a story and personality that is created by the owner(s) and expanded upon by their employees. An effective Facebook presence showcases that personality and story.
Around the World in 40 Likes – Amplified Word-of-Mouth PowerThe average Facebook user has 245 friends. If only 5 friends share your message, it is exposed to over 1225 people (that’s almost twice as large at 624, the population of Davis, WV). The message they receive about your company comes prequalified source that they trust – a friend. This is amplification of word-of-mouth advertising.
How To Join The Club
Becoming a Facebooker in 6 simple steps
Visit www.facebook.com and fill out your name and personal information on the homepage
Populate personal information if so inclined
Open the email you will receive from Facebook to continue the sign up process
In search bar, type Create New Facebook Page
Choose Local Business Page
Follow same steps as personal account as applicable to your business
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Pages and Groups and Bears… Oh My!
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Deciphering the Different Facebook Options
What is a personal account?
Just what is sounds like, an account for a person. You’ll need one of these to create and maintain your company’s page.
What is a page?
Local business or place; company, organization or institution; brand or product; artist, band or public figure; entertainment; cause or community
What is a group?
It’s kind of like a club, an online forum to organize and discuss among a small group.
Small Town, Big Reach – A Case Study
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Fayetteville, West Virginia - Population 2667At WELD, our home is Social Marketing - literally. Many of us live in Fayetteville. It’s a small community in Southern West Virginia with a meat and potatoes seasonal tourism industry. Our local business are grabbing Facebook by the gills.
Facebook LIKE-ulation 3,605Waterstone Outdoors - 1585, Marathon Bikes - 472, Secret Sandwich Society - 976, Vandalian - 872
How do they do it?There are very few hard and fast rules in social marketing. But, to give you a start, here are 7 flavors of Facebook content you can generate.
7 Flavors of Facebook Content
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Not sure where to start?
Tag! You’re it…
Question
The Promotion
The Conversation
Repost, Reuse, Recycle
Comedy Break
The Inside Scoop
Tag! You’re it…
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Use tagging for attentionTagging allows you to name the people in your photos.
Proceed with caution, though. Not everybody wants their vacation publicized. Try tagging your loyal local customers, with permission, and see how it goes. Or… tag yourself to start the process.
By the way, Your Facebook Pagecan be tagged in photos as well!
Tag Team Facebooking - Sock Monkeys are Global!
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Make tagging a contest…The Waterstone Outdoors owners have a healthy (mostly) infatuation with sock monkeys.
It gets infectious, and now folks upload images of the many places they travel with their primate friends.
The Question, aka, What the What?
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Welcome to your super-fan focus group!Answering a question is often easier than asking one or offering information. A friendly question is an invitation to chat.
The Question, The Sequel
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Would you ignore a comment or question in your store?Of course not! The same rules apply online.
Pssst…Respond to your fans’ comments personally by using the “@” feature.
The Promotion
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Products, events, what’s new. What’s hot?
Only 1 like?…
Yes, but the video has been viewed 125 times since posted 15 days ago.
The Promotion, Part Deux
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Products, sales, events – post them while they’re hot.
Super Tip:Monitor the responses your posts get. Ditch them if they don’t spur likes and comments.
The Conversation
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Super Tip Continued:When you get likes and comments, react and continue the conversation
Who’s buying a pair of gloves?...
This guy is.
Repost, Reuse, Recycle
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Reruns aren’t bad as long as they’re good.Did something catch your attention on Facebook, or elsewhere on the internet, that is relevant your like of business? Share it!
Passing Laughing Gas
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Did it make you laugh? You’re probably not alone…Bonus points if your post is original.
The Inside Scoop
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You’re sitting on a goldmine of local knowledge!
Places to stay. Events. Local tips about trail access.
The Inside Scoop, Again
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How about a video series?
