truly pitch
DESCRIPTION
TRANSCRIPT
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Truly Women's lifestyle hybrid magazine
Laura Senior
+My Brief
“You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”
+How I intend to meet the BriefTo ensure I meet the brief I have done the following:
The Northern Echo= ABC1 Created a magazine= B-C2
Self financed
Hybrid
Niche
Advertising
TNE Style mode
Affordable
+Reasons for creating Truly magazine
Women's lifestyle magazines are giving teenage girls the wrong impression. Instead of celebrating individuality we are brought up with the idea of copying models and celebrities.
I feel it is important to encourage discussion and to talk about serious issues.
Writing articles about current topic to educate a teenage audience is something a would thoroughly enjoy allow me to help others who may not be as confident and happy as I am.
Ready to blend genres and create a different magazine
Common ground with my target audience.
+Audience Profile
Aimed at the tribe “Leading Edge” which influences all of the other tribes
-Age 16-24 -Teenage girls as primary target audience
-B-C2 socioeconomic grouping
-Educational status school, college or university
-£2 low price considering the quality of content
-Similar magazine's cost approximately £1.50-£3 (content is never as varied)
+To be considered
Secondary Audience includes the readers of The Northern Echo parents, and siblings.
In order to ensure the content is appropriate and the secondary target audience are happy there must be none of the following:
-No taboo language
-No nudity
-No inappropriate content
- I will advertise local companies
+Create a magazine suitable for my target audience
Models same age as TA
Fonts which are clear but edgy and fun
Price of magazine is affordable
Language which is intelligent but not complex
Wide variety of content
Balance of serious and light hearted content
Use style modes which are similar to my ideas and are popular with my TA
Have a balanced text to image ratio
Use creatively young vibrant layouts to attract my TA
+To be considered
Constraints- The Press Complaints Commission
The PCC legalises certain rules that journalist must abide by to protect the welfare of others. This concerns subjects such as accuracy, harassment , children, clandestine devices, and discrimination . To ensure no codes are broken I have five rules I will follow throughout my magazine.
+Five rules to be followed
I will seek consent from the parents/guardians of any of my models as all are still under the authority of their parents. To protect against breaking the children code.
I will seek permission of the person holding the copyrights over any information I gather, in order no to go against copyright laws.
I will ensure all facts and statistics are collected from trustworthy sources. To abide by the accuracy code.
All photography will be done by myself, none will be taken from the internet or other sources to risk breaking copyright laws.
Any content which includes photography or content of an individual will be checked over by that individual pre-production.
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+Briefing my idea- Initial Focus Group Feedback
“The facts made me read it and I enjoyed reading it to learn about all the different facts”
“If the tone came across any differently it would seem rude”
“Really artistic ideas”
+Therefore I will create -Discuss Genre
Artistic/Craft
Real Life
Health and Beauty
Different
New
Exciting
+Genre Research
Real life, crafts, artistic, individuality
+Genre Research continued
Clear simple masthead with feminine hearts
Tagline and ethos of the magazine matches tone of cover.
Statement colour links with image. Special features new is in block capitals.
Main sell line
Banner adds interest to the page includes extra sell lines, clever with layout
Artistic simple main image suggests nature is the key feature in the issue
Flowers and plants have reference to the Simple Things magazine name. The word embrace
is an inviting message creating a powerful invitation to happiness.
The grey background is simple and does not distract from the main sell lines and image.
+Genre Research continued
Simple Sans serif font
Strong colourful images used to add colour to the simple layout
Quote insert in italics to breakup text.
Two column layout simplistic and clear
Drop cap shows clearly here the article begins
Connation's
+Mock ups
Focus Group:-5 college students-Aged 17/18-Leading Edge Tribe-A-C2
Positive and negative responses
+Name-Short and simple sounding title -Reinforces the magazines ethos:
Trust,
Respect,
Unite,
Love,
Youth
Be true to yourself. Ultimately to be true to yourself and follow your beliefs. - Memorable - Unique
Truly
+Aims
To create a unique magazine which celebrates individuality
Covers a wide range of issues
A platform for people to express their opinions
Young fun magazine which is educational informative and entertaining.
+Therefore
I am going to create a product of 16 pages including three double page spreads of various topics:- Depression, Gangs, Airbrushing
+Unique Selling Point
High Quality + Affordable
Meaningful content
Variety Ethos
+Fonts Masthead font
Sell lines
Header fonts
Main body
+Colour
Three colour palette
+Border
Colour change, watercolours connotations tone
+Layout
Simplistic
Border
Page Numbers
+Front cover
Bunting
Ethos
Simple Background
No link to articles
Truly
+Contents Page
Strutting it as a student
Step by step skincare
Have we gone Photoshop mad?
It’s no laughing matter
Being in the in crowd
+DPSIt’s no laughing matter
Teenage Depression
Header
Main body text
+DPS Being in the in crowd
Teenage Gangs
Header
Main text body
+DPSHave we gone Photoshop Mad?
Airbrushing
Main text body
Header
+Printing Costs
+Personnel Rates
Personnel Freelance Hourly Rate
Journalists £25
Photographers £40
Models £21
Subeditors £25
Researchers £12
Lighting assistant £0
Make up assistants £25
+Personal Expenditure
23%
20%
21%
16%
13% 7%
Journalists
Photographers
Models
Subeditors
Researchers
Lighting assistant
Make up assistants
Other
£225
£260
£84£325
£440
£0
£100 (13 hours)
(11 hours)
(12 hours)
(9hours)
(7 hours)
(0hours)
(4hours)
Total Personnel Expenditur
e £1434
+Equipment Costs
Equipment Hourly hire rate
Studio space rental £240
Flash lighting studio kit £88
Camera £88
Additional lens hire £22
QE indemnity insurance £200
Travel £15
Props £24
+Equipment Expenditure
Studio space rental:
Flash lighting studio kit:
Camera:
Additional lens hire:
QE indemnity insurance:
Travel:
Props:
£240
£88£22
£200 £15
£24
Total Equipment Expenditur
e £677
+Total Expenditure
Editoral Personnel
Equipment
Printing
£1434
£722
£677
Total Expenditure£2,833
+Advertising Rates
Advertising Sizes
1 insert 2-3 inserts
4-6 inserts
7+inserts
DPS £2000 £1080 £830 £750
DPS Specified position
£2500 £1100 £940 £860
Full Page £1000 £540 £415 £375
Full Page Specified position
£1250 £550 £470 £400
Half Page
£500 £270 £235 £200
Quarter Page
£250 £135 £120 £100
1/8 Page
£125 £70 £60 £50
+Advertising Sales
I created a bible to
simplify the process of
determine the amount of
adverts would be suitable.
Total Advertising income £5500
Full page specfied DPSFull Page£2000
£1000
£2500
+Predicted Sales Income X
Cover Price Predicted Sales £2 6,000=Predicted sales income£12,000
+Net Profit
£11057
-50% for the distributor and wholesaler
Final Income £5528.50
+Commercial Viability
Income
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+Recap-My Brief“You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”
+Recap-Aims To create a unique magazine which celebrates
individuality
Covers a wide range of issues
A platform for people to express their opinions
Young fun magazine which is educational informative and entertaining.
+
Thank you