life's a pitch - how to pitch investors

48
Brent C.J. Britton Life’s a Pitch

Post on 17-Oct-2014

423 views

Category:

Business


5 download

DESCRIPTION

Guidance on how to pitch your startups to investors

TRANSCRIPT

Page 1: Life's a Pitch - How to Pitch Investors

Brent C.J. BrittonLife’s a Pitch

Page 2: Life's a Pitch - How to Pitch Investors

1. Create the story

2. Deliver the experience

3. Refine and rehearse

Page 3: Life's a Pitch - How to Pitch Investors

• intro

• who you need to be

• what you need to say

contents

Page 4: Life's a Pitch - How to Pitch Investors

intro: synopsis

pitching investors isauditioning

for the starring roleof navigating

their financial future

Page 5: Life's a Pitch - How to Pitch Investors

intro: synopsis

You must be confident and knowledgeableabout what you’re going to

do with their money.

Page 6: Life's a Pitch - How to Pitch Investors

intro: assumption

you’ve already got your story straight

Page 7: Life's a Pitch - How to Pitch Investors

intro: your story

1. big problem2. big addressable market

3. great solution4. perfect team

Page 8: Life's a Pitch - How to Pitch Investors

intro: your story

pick the right problem

Page 9: Life's a Pitch - How to Pitch Investors

intro: your story

Page 10: Life's a Pitch - How to Pitch Investors

intro: why pitch?

it’s the people,stupid

Page 11: Life's a Pitch - How to Pitch Investors

who you need to be

Page 12: Life's a Pitch - How to Pitch Investors

who you need to be

Page 13: Life's a Pitch - How to Pitch Investors

who you need to be

you don’t need an MBA

Page 14: Life's a Pitch - How to Pitch Investors

who you need to be

you need the thingsfootball coaches talk about

Page 15: Life's a Pitch - How to Pitch Investors

who you need to be

look sharp

Page 16: Life's a Pitch - How to Pitch Investors

who you need to be

no one can be moreexcited about your company than you

Page 17: Life's a Pitch - How to Pitch Investors

who you need to be

no one can be moreinformed about your company than you

Page 18: Life's a Pitch - How to Pitch Investors

who you need to be

know the investor

do the research

Page 19: Life's a Pitch - How to Pitch Investors

who you need to be

bob & weave(psst… it’s a conversation)

Page 20: Life's a Pitch - How to Pitch Investors

who you need to be

1. they ignore you2. they laugh at you

3. they fight you4. you win

Page 21: Life's a Pitch - How to Pitch Investors

who you need to be

T-shaped:broad perspective

nano expertise

Page 22: Life's a Pitch - How to Pitch Investors

who you need to be

π-shaped: broad perspectivenano expertise X 2

Page 23: Life's a Pitch - How to Pitch Investors

who you need to be

follow a visionwith a sense of purpose

Page 24: Life's a Pitch - How to Pitch Investors

who you need to bedemonstrate 1. mad skillz

and 2. force of willz

(preferably borne of hunger)

Page 25: Life's a Pitch - How to Pitch Investors

who you need to be

knowthedifferencebetween

back stageandon stage

Page 26: Life's a Pitch - How to Pitch Investors

who you need to be

they’re rooting for you

Page 27: Life's a Pitch - How to Pitch Investors

what you need to say

Page 28: Life's a Pitch - How to Pitch Investors

Where do we come from? What are we? Where are we going?

D'où venons nous? Que sommes-nous? Où allons-nous?

Paul Gauguin, 1897

Page 29: Life's a Pitch - How to Pitch Investors

what you need to say

tell a good, clear, exciting, entertaining, repeatable

story

Page 30: Life's a Pitch - How to Pitch Investors

what you need to say

it’s the money,stupid

Page 31: Life's a Pitch - How to Pitch Investors

what you need to say

1. big problem2. big addressable market

3. great solution4. perfect team

5. ROI

Page 32: Life's a Pitch - How to Pitch Investors

what you need to say

start strong:

state what you do inone sentence

deploy acaptivating hook

Page 33: Life's a Pitch - How to Pitch Investors

what you need to say

this is not a don’t keepus in

Page 34: Life's a Pitch - How to Pitch Investors

what you need to say

be direct

be authoritative

Page 35: Life's a Pitch - How to Pitch Investors

what you need to say

be truthful

Page 36: Life's a Pitch - How to Pitch Investors

what you need to say

focus: micro

• < 20 slides• one take-away per slide• mind the time

Page 37: Life's a Pitch - How to Pitch Investors

what you need to say

focus: macro

Your target market is not everyone

Page 38: Life's a Pitch - How to Pitch Investors

what you need to say

How do you get to Carnegie Hall?

Practice, man…practice.

Page 39: Life's a Pitch - How to Pitch Investors

what you need to say

demo, test, demo

showing is better than telling

measuring is better than guessing

Page 40: Life's a Pitch - How to Pitch Investors

what you need to say

Of thine own assumptionsbe aware.

When you assume…

Page 41: Life's a Pitch - How to Pitch Investors

what you need to say

notwithstanding passion,argue from data, not emotion

Page 42: Life's a Pitch - How to Pitch Investors

what you need to say

do you have protectable IP?

Page 43: Life's a Pitch - How to Pitch Investors

what you need to say

know a lotabout your capital needs

Page 44: Life's a Pitch - How to Pitch Investors

what you need to say

does your valuationmake sense?

Page 45: Life's a Pitch - How to Pitch Investors

what you need to say

who’s going toBUY YOU?

Page 46: Life's a Pitch - How to Pitch Investors

what you need to say

don’t forget to ask

for money

Page 47: Life's a Pitch - How to Pitch Investors

final thought

try to pitch on Thursday morning

Page 48: Life's a Pitch - How to Pitch Investors

[email protected]: brentbritton.com

fb: brent.brittontw: @bcjb