How we helped Dreams of a Life

FROM BUZZ TO BUSINESSFROM BUZZ TO BUSINESS

CHALLENGECHALLENGE

• Demanding box office target

• Tight release schedule• London-centric film• Christmas release for

‘haunting’ filmImage courtesy of Dogwoof

EXCEEDING EXPECTATIONSEXCEEDING EXPECTATIONS

• Hit stretch target by > 50%• Momentum from 4 weeks

before release• Film showed across UK• Film captured public

imaginationImage courtesy of http://dreamsofalife.com/pressogwoof

Image courtesy of http://www.facebook.com/DreamsofaLife

How did we do it?How did we do it?

1. TREAT EACH CHANNEL DIFFERENTLY1. TREAT EACH CHANNEL DIFFERENTLY

71,000 Views | 313 Likes | 72 Comments

3,960 Likes | 648 Actions | 199 Comments

1,233 Followers | 1,723 Tweets | 199 Comments

116,000 Views | 263 Likes| 8 Comments

2,000 Likes | 348 Shares | 172 Comments 2,000 Likes | 348 Shares | 172 Comments

2. MOMENTUM NOT BUILT IN A DAY2. MOMENTUM NOT BUILT IN A DAY

• Early activity a catalyst• Avoid empty rooms• Learn from early adopters

3. GIVE AUDIENCES MEANINGFUL ROLE3. GIVE AUDIENCES MEANINGFUL ROLE

• Listen to what they want• Identify commercial

opportunities• Complex activity likely to

lead to a higher recall

Image courtesy of Dogwoof

4. FLEXIBLE & FAST IS KEY4. FLEXIBLE & FAST IS KEY

• Hunt for new audiences

• Retain budget to fine tune activity

• Use what works

5. IT5. IT’’S SOCIAL AND MEDIAS SOCIAL AND MEDIA

• Comments need replies

• Media needs promotion

• It still needs to workImage courtesy of Dogwoof

CONCLUSIONSCONCLUSIONS

1. Listen across social media2. Measure performance in real-time3. Develop robust actionable conclusions4. Understand sentiment and influence5. Act quickly

Image courtesy of Dogwoof