How We Learned To Love Facebook Again: Intro to Paid Traffic

Sarah Auerswald & Yvonne Condes of MomsLA &

Mark Chapman of Everett Andrew Marketing

@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

Special Thanks to our Host:

• Web Hosting Hub!• Web Hosting Hub is MomsLA’s affiliate partner

Slides

• The deck is uploaded on Slideshare, so no need to worry about taking notes if you don’t want to.

• http://slideshare.com/

Facebook

• We Used to Love You

@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

But you Changed

Facebook

• Can FB Still Be a Great Tool?• Yes, but it’ll cost money.

Paid Traffic??

• It just isn’t done!

• Well, it IS done –

• and there are Benefits…

Benefits of Facebook

• Build engagement• Drive traffic• Grow Likes• Bottom Line: • It’s still where most of our audience lives, so

we need to be there and be doing it well.

@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

Why We Paid

• We wanted to see more engagement• We saw that we could start small ($5)• We saw results right away• Then we started to drill down & try new ways

to boost + spent a tiny bit more money each time

High Numbers, Low Engagement

Our engagement

Examples: post boosts

Yvonne’s Faves & Head Scratchers

• Alternate Title for the Seminar - • “Infectious Diseases and Hot Criminals:• We Know What Works on Facebook”

Our biggest ad buy

Mark: Best Practices with Facebook Ads:

•Create several versions of your ad and test variables:ImagesAgeLocationInterests

• Insights + Analytics

•What problem does the product/service you are advertising solve? “Don’t tell me what itdoes, tell me what problem it solves….”

•Communicate Scarcity or time sensitivity:“Only 10 spots left!”“Registration ends on Sept. 22nd

•Use of hashtags

•Be consistent

Thank you!

• Slide Deck will be uploaded at Slideshare.com• Twitter: @MomsLA @Everett_Andrew

@SoCalBloggers @WebHostingHub• Facebook Pages:• https://www.facebook.com/SoCalLadyBloggers• https://www.facebook.com/MomsLA• https://www.facebook.com/

EverettAndrewMarketing• https://www.facebook.com/webhostinghub