Do you have to be big to think big?

When you choose a marketing partner, do you want a company that thinks the way you do? Or do you want an agency that thinks absolutely nothing like you do? Maybe a mix of the two?

When we start any new project, we have no preconceived notions of what the final solution will be. We start by gathering all the necessary input from you and others in your field. Then we meet with our creatives, account managers and interactive partners.

We discuss the budgets and resources, the research and the opportunities. Only then will we offer up the solutions and recommendations that will take your marketing to the next level.

So, if there’s a trend being set on the web or in media, we’ll make a note of it and be sure to alert you of the opportunity. If a negative pattern emerges, we flag it and make sure you hear about it.

We’re proud of our creative and interactive circle of talent and our philosophy is simple. We fill our coffers with passionate people, give them the resources and freedom to do their jobs and watch their creativity shine.

We are into big ideas, regardless of the size of an account. Our talent pool draws from the brightest, most creative minds in the industry today; people who have shaped brands like Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast and NASA.

True Creek’s principal product is creativity, and we’re proud of

that. Members of the Creekbed are well-known for their award-

winning creative product and the results they have generated.

We provide creative, media and production services in print,

outdoor, broadcast, the Internet and beyond. Our aim is to provide

the highest level of thinking and execution for companies of every

size and presence.

NEWSPAPER AND MAGAZINE

We’re not just here for you, we’re here with you.That means we care more about just selling you phone service, or Internet service or cable TV. We care about our community and helping make it a better place. So count on us for state-of-the-art technology, good old-fashioned hometown service and values. We’re the provider of choice for reasons that really hit home.

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Here are just some of the creative and production services we can provide:

• Television Production

• Radio Production

• Interactive Web Design and Digital Development

• Newspaper and Four-Color Magazine

• Collateral Materials: Flyers, Brochures, Booklets, Newsletters, Folders, Posters, etc.

• Direct Mail

• Outdoor and Out-of-Home

• Logo and Brand Design

• Corporate Identity and Graphic Standards

• Corporate and Trade Show Production

DIRECT MAIL Point-of-Purchase

Our goal is to clearly understand the marketing, advertising and creative objectives in

a manner consistent with the brand’s reality. We realize that every brand has a distinct

identity. The identity is comprised of several components with the rational core and the

creative feel of primary importance. That is the emotional component of the brand.It’s time to clear the air for the common health of the Commonwealth. There is new legislation proposed for the 2009 General Assembly session to protect the health and safety of workers and customers by banning smoking in restaurants and bars throughout Virginia. Maryland and DC have been smoke-free in their restaurants for a while now. Now it’s our turn.

Call, write or email your local representatives and express your support for this bill

S econdhand smoke conta ins more than 43 cance r-caus ing agent s and othe r tox ins

Formaldehyde, cyanide, carbon monoxide and arsenic shouldn’t be on the menu anymore

Don’t just blame the

It’s time to clear the air for the common health of the Commonwealth. There is new legislation

proposed for the 2009 General Assembly session to protect the health and safety of workers

and customers by banning smoking in restaurants and bars throughout Virginia. Maryland

and DC have been smoke-free since early 2007. Now it’s our turn.

Call, write or email your local representatives and express your support for this bill.

Cheeseburger.Don’t just blame the

Constant exposure to secondhand smoke nearly doubles the risk of having a heart attack.

©2009 True Creek

5050 VA smoking 1 chosen_color.indd 6 1/26/09 6:04:34 PM

Huge ideas. No oversized conference room.

POSTERS

BEFORE YOU CIRCUMNAVIGATE THE GLOBE, COME NAVIGATE OUR SHOPS AND RESTAURANTS.FOOD:Auntie Anne’s B71Capitol Grounds Coffee B74Chipotle B Gates AeroTrain StationCity Wok B73Five Guys B71Green Leaf’s & Bananas B73Max & Erma’s Restaurant B72Vino Volo Wine Room B Gates AeroTrain Station

SHOPS:America! B71Appalachian Springs B66Concourse Concessions News B74Massage Bar B66Solstice Sunglass Boutique B66Techshowcase B66

ShopDullesAirpor t.com

FOOD:Ben & Jerry’s A22Dunkin’ Donuts A22Fuddruckers A22Great American Bagel Co. A31Matsutake Sushi A22Old Dominion Brewing Co. A19Harry’s Tap Room B41Potbelly Sandwich Works B46Starbucks B45Tequileria B41Villa Pizza A22

SHOPS:Airport Wireless A31America! A32Brooks Brothers A32Brookstone A22Fox News Channel A22InMotion Entertainment A25News Connection B45News Express B37Rosetta Stone B47Smithsonian Museum Store B37Stellar Books B Gates AeroTrain StationStellar News B Gates AeroTrain StationTaxco Sterling B37Touch of Color B37

Circumnavigate layout to joe.indd 1 8/19/12 11:43 AM

OUTDOOR / OUT-Of-hOme

Our approach to creative development allows True Creek

to develop strong, effective advertising campaigns for our

clients. It’s the best and only way to maintain long and

prosperous client relationships.

Formaldehyde cyanide carbon monoxide and arsenic shouldn’t be on the menu anymore.

there is up to a 50% increase in lung cancer risk among Food-service workers attributable to second hand smoke.

It’s time to clear the air for the common health of the Commonwealth. There is new legislation

proposed for the 2009 General Assembly session to protect the health and safety of workers

and customers by banning smoking in restaurants and bars throughout Virginia. Maryland

and DC have been smoke-free since early 2007. Now it’s our turn.

call, write or email your local representatives and express your support For this bill

©2009 True Creek

5050 VA smoking 1 chosen_color.indd 1 1/26/09 6:03:08 PM

495ExpressLanes.com

Experience an actual rush during rush hour.Experience an actual rush during rush hour.

Worry about the size of your profits. Not the size of your ad agency. The True Creek business model utilizes talented

freelancers who work tirelessly for your account.

All of the creative professionals we commission

are seasoned creatives, with years of work to

their credit.

Conjuring up sales begins with striking up the right con-

versation with your target audience. That conversation

comes in the form of copywriting. And while there are

many words available to fill such a conversation, the right

words couched in the right combination will effectively

lead to sales success.

It’s our conviction that copy, when executed correctly, will

lead to results that will be music to a marketing director’s

ears.

ORIGINAL CAMPAIGN PHOTOGRAPHY LOGO DESIGN

Media planning counts as creative too. We are proud of our affiliation with one of the brightest media companies in the nation.

With them, we develop media plans and placement recommendations that focus on the

greatest reach and market penetration with the least amount of waste.

Our tools offer the most differentiating marketing data and research available today:

Nielsen, Arbitron and Scarborough. We use these and other analytical tools, along with a

healthy dose of fresh thinking, to wisely shepherd your media dollars.

A successful media plan becomes the pathway through consumers’ protective radar with

the ultimate goal of influencing their behavior. We produce plans that will capture the

imagination of the consumer with a full spectrum of creative, well-researched solutions.

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web design and digital media development

Results are equal to the size of the talent. Not the size of the agency.

For more information about the creative, production and

media services offered by True Creek, please contact:

Joseph Young, President

703-281-2165, Office703-447-3731, Mobile

joseph@truecreek.com