CORPORATE IDENTITY MANUALCREATED FOR Tribute Solar Technologies

CREATED BY Kellie Wright

CREATED ON11/2013

PREFERRED IDENTITY

Pg 2 Tribute Preferred Logo

The Tribute Solar Technologies logo is the brand’s main identifier and should be used on all communications, form stationery and signage to website pages and other digital applications.

The identifier created for Tribute is meant to represent the energy of the sun. The sun is created by the dynamic negative space of the logo, and it is also never-ending- just as the suns energy. This symbol paired with a modern sans-serif type face represents Tribute Solar Technologies as the innovative, technology driven, and environmentally conscious company that they are.

Please do not attempt to recreate the Tribute logo. Contact our Toronto, ON, head office for an approved version in the file format you require. All policies and principles presented in this manually must be strictly followed to protect the integrity of Tribute Solar Technologies’ corporate identity.

Our logo is composed of two elements: a symbol and a signature. The relationship of these two elements must never be altered aide from the specified variations in this manual.

Identity Importance

symbol

signature

This page of the manual describes the methods used to create to create an accurate identity for Tribute Solar Technologies, from scratch, at undetermined sizes. The Tribute Solar Technologies identity is based on the font Neuropol. All units of measure for the identity are derived from the typography of the signature.

Units of measure:“a” is equal to the x-height of the signature“b” is equal to the width of the stem “R” in the signature

All of the stems in the signature are equal to “b” (Figure 5). The distance between the letters in Tribute is equal to “2b” (Figure 5).

Octagon1 has a width and height equal to “3a”. Octagon2 has a width and height equal to “1a” and is placed inside Octagon1, with spacing equal to “0.5a” from the left and bottom (Figures 1 and 2). The triangles begin at the center of Octagon2. The width of one triangle is equal to “1b” when it meets the edge of Octagon1 and equal to “2b” when it meets the edge of Octagon2. Each triangle is rotated 45 degrees around Octagon2, for a total of eight triangles equally spaced (Figure 3). Rotate the triangles 22.5 degrees so that the center of each triangle lines up with a corner of Octagon2 (see Figure 4). The triangles and Octagon2 must be cut out of Octagon1. Octagon1 is the only visible element of the logo when it is complete (Figure 5).

LOGO CONSTRUCTIONSignature Construction Logo Construction

Pg 3 Tribute Logo Construction

3a

3a

a

a

b 2b

Font: Neuropol

a

1.5a

0.5a

0.5a

1.5a

Octagon1

Octagon2

1b

2b45˚

22.5˚

Figure 1

Figure 4

Figure 5Figure 2

Figure 3

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a piece of classical Latin literature from 45 BC, making it over 2000 years old.

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at Hampden-Sydney College in Virginia,

looked up one of the more obscure Latin

words, consectetur, from a Lorem

Ipsum passage, and going through

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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below

for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et

Malorum” by Cicero are also reproduced in their exact original form, accompanied

by English versions from the 1914 translation by H. Rackham.

There are many variations of passages of Lorem Ipsum available, but the majority

have suffered alteration in some form, by injected humour, or randomised words

which don’t look even slightly believable. If you are going to use a passage of

Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in

STAGING & CLEAR SPACE

x

3x

3x

x

2x

2x

2x

Clear SpaceEvery corporate identity has a certain amount of space around them that belongs to only them. Nothing ever comes inside the space no matter how related to the company it may be. The only exception to this rule are the versions of the identity that use the Corporate Activity Phrase, such as the ones used on vehicles and signage; in these cases the phrase becomes part of the identity and it is then acceptable. The reasoning for this rule is so that when your identity is applied to any printed materials or web-based situations, the identity has enough room around it for people to clearly see it. This ensures your logo will never be crowded; therefore, will always look clean and professional.

The amount of clear space around this identity is measured by the x-height of the logotype. The amount of space between the logotype and the identity is equal to 1x. The amount of clear space around the entire logo is measured by 2x, as shown in the diagram. The reasoning for this is that your logotype and identity should always be closer to each other than any other element outside the logo.

Here are some situations that showcase the use and benefits of the clear space rules.

Staging

Corner of a page Page with text

Clear Space Situations

Pg 4 Tribute Staging and Clear Space

Every corporate identity has a practical cut-off point in size where the identity will suffer from lack of clarity. The identity needs to be clear in every situation it is applied which is why there is a cut-off point.

For this logo the cut off points are as follows:Web- Vertical identity: 105 pixels wide - Horizontal identity: 140 pixels wide Print- Vertical identity: 1.5 inches wide - Horizontal identity: 2 inches wide

These cut off points were decided by determining the size where the logo starts to become illegible. After the determined minimum sizes, the Tribute logo identity starts to loose its line separations and the text starts to become blurry.

Minimum Sizes

Dimensions

Rationale

MINIMUM SIZES

105 px

1.5 in

140 px

2 in

For Web Applications

For Print Applications

Pg 5 Tribute Minimum Sizes

Tribute Gray on WhiteTribute Eco Green and Tribute Gray on White

Tribute Solar Green and White on Tribute Gray

Tribute Solar Green and White on Black

One-Colour PositiveTwo-Colour Positive

Two-Colour ReverseTwo-Colour Reverse

CORPORATE COLOUR VARIATIONS

Pg 6 Tribute Corporate Colour Variations

The original coroporate colour variations are always acceptable but the colour variations shown are provided to accomodate different design and reproduction situations.

At the top are shown the original Tribute logos; one positive variation and one negative variation. There are two corporate green colours to accomodate for the negative and positive version.

Colour Variations

White on Black

Black on White

White on Non-Corporate ColourReverseReverse

Positive

TRIB

UTE

SOLA

R GR

EEN

CORPORATE COLOUR SWATCHES

Pg 7 Tribute Corporate Colour Swatches

CMYK RGB HEXPMS

51 / 43 / 40 / 6131 / 131 / 133838385Cool Gray 10 U

CMYK RGB HEXPMS

32 / 0 / 98 / 0185 / 214 / 53B9D635381 U

CMYK RGB HEXPMS

33 / 27 / 26 / 0174 / 173 / 174AEADAECool Gray 5 U

CMYK RGB HEXPMS

0 / 0 / 0 / 20209 / 210 / 212D1D2D4P 179-3 U

CMYK RGB HEXPMS

63 / 9 / 1 / 067 / 182 / 23143BB6E72985 U

CMYK RGB HEXPMS

84 / 17 / 82 / 313 / 149 / 940D955E355 U

CMYK RGB HEXPMS

11 / 0 / 66 / 2226 / 227 / 119E2E377379 U

CMYK RGB HEXPMS

0 / 36 / 85 / 0255 / 174 / 61FFAE3D129 U

The primary colour pallette includes the original identity colours- the only colours applied to the logo. The secondary pallette includes options for variation in applications including advertising, print design, web design, etc.

Colour SwatchesTR

IBUT

E EC

O GR

EEN

TRIB

UTE

MED

IUM

GRA

Y

TRIB

UTE

FORE

ST G

REEN

TRIB

UTE

GRAY

TRIB

UTE

LIGH

T GR

AY

TRIB

UTE

SKY

BLUE

TRIB

UTE

SUNR

AY Y

ELLO

W

P

P=

P P

S=

S S S S S

Primary Colour

Colour Legend

Secondary Colour

CORPORATE TYPEFACE PAGE

Pg 8 Tribute Corporate Typeface

The corporate typeface is Trade Gothic- it is different from the signature font in the identity. This is because the identity font is too stylized, therefore hard to read at different sizes, and contains no variations. The given font variations are used in different design applications involving the corporate identity. The variations give options for page hierarchies and are the same as the ones used for titles, subtitles, body text, and captions in this manual.

There is another font included for web applications. Helvetica is the sans serif substitute for Trade Gothic, as the corporate typeface may not always be supported digitally.

Typeface for Print Typeface for Web

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghi jklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

abcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

Body: Trade Gothic LT STD Condensed No. 18

PRIN

T AP

PLIC

ATIO

NS

WEB

APP

LICA

TION

S

Caption: Trade Gothic LT STD Bold Condensed No. 20

Subhead: Trade Gothic LT STD Bold

Heading: Trade Gothic LT STD Bold Cndensed No. 20Heading: Helvetica Bold

Subhead: Helvetica Bold

Caption: Helvetica Bold

Body: Helvetica Regular

ACCEPTABLE VARIATIONS

Pg 9 Tribute Acceptable Identity Variations

These variations are created to accommodate various constraints of reproduction or format and may be used when the Preferred Logo is unsuitable for any reason.

Acceptable Variations

xx

2x

2x

2x

2x

x

x

0.5x

0.5x

2x2x

2x

2x

2x

2x

2x2x

2x

2x

2x

S O L A R T E C H N O L O G I E S

Preferred Identity

Extreme Verticle Identity

Identity Symbol

Extreme Horizontal Identity

Preferred Identity with Activity Phrase

Pg 10 Tribute Unacceptable Identity Deviations

The identity deviations shown below are never to be applied under any circumstances. The only acceptable variations of this logo are shown on “Acceptable Variations” (pg 9), so that the logo will consitently and effectively represent the brand the way it was intended.

Unacceptable Deviations Preferred Logo

continued on pg 11 >

Do not use the identity within text. do not use the identity. is the solar technologies brand of the year.

T R I B U T E

do not misalign the identity and logotype

do not use insppropriate scale variationdo not add any effects

do not crop the identity do not add elementsdo not display as outlines

do not distort the identity in any way

do not switch the identity colours or add any extra colours

do not apply to a busy background

do not put the logo inside a shape do not take elements away

from identitydo not use the identity within text

do not violate the identity staging and clear space rulesdo not change the signature font

do not rotate the identity

do not reduce opacity

UNACCEPTABLE DEVIATIONS

Pg 11 Tribute Unacceptable Identity Deviations

UNACCEPTABLE DEVIATIONS 2

Do not use the identity within text. do not use the identity. is the solar technologies brand of the year.

T R I B U T E

do not misalign the identity and logotype

do not use insppropriate scale variationdo not add any effects

do not crop the identity do not add elementsdo not display as outlines

do not distort the identity in any way

do not switch the identity colours or add any extra colours

do not apply to a busy background

do not put the logo inside a shape do not take elements away

from identitydo not use the identity within text

do not violate the identity staging and clear space rulesdo not change the signature font

do not rotate the identity

do not reduce opacity

The identity deviations shown below are never to be applied under any circumstances. The only acceptable variations of this logo are shown on “Acceptable Variations” (pg 9), so that the logo will consitently and effectively represent the brand the way it was intended.

Unacceptable Deviations

IDENTITY APPLICATION: PRINT

The logo is applied to every piece of the corporate identity. Any piece of corporate stationery should include the preferred variation of the logo. All printed elements for the Tribute brand should follow the rules for corporate typefaces, colour swatches, and acceptable colour variatons. The clearspace rules must also always be applied to logos displayed on stationery pieces, as shown below.

Stationery Application Guidelines

Tribute Solar Technologies6155 Noble DriveThrashers Cove, BCL4R 0B4, CA

(519) 763 6096www.tributesolartech.ca

Clary HendersonVice President

P (519) 763 6087 F (519) 766 606chenderson@tribute.ca

Pg 12 Tribute Identity Application: Print

The stationery set includes a business card, letterhead, envelope, and mailing label for all business-to-business interaction since businesses and corporations are Tribute solar technologies largest target market.

IDENTITY APPLICATION: DIGITAL

Summer Fall

Pg 13 Tribute Identity Application: Digital

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

This page displays a digital billboard design that is powered by solar energy, so as to demonstrate the power of solar technology. When the logo is displayed digitally for advertising, it must be shown it its full form. In this example the logo is shown as a template for a photograph. The identity still holds its original shape and is accompanied by a full version, which makes it acceptable.

Digital Application Guidelines CampaignThe billboard campaign conveys the values of the Tribute brand. Its purpose is to create awareness for the brand and catch attention, encouraging viewers to dig for more information. The billboard displays pictures of natural wonders around the world to demonstrate the cause consumers are supporting in choosing to “go green”. The displays would be changed every four months to stay relevant to the season. Displayed are three transition examples for each season.

IDENTITY APPLICATION: DIGITAL

This page displays a digital billboard design that is powered by solar energy, so as to demonstrate the power of solar technology. When the logo is displayed digitally for advertising, it must be shown it its full form. In this example the logo is shown as a template for a photograph. The identity still holds its original shape and is accompanied by a full version, which makes it acceptable.

Digital Application Guidelines CampaignThe billboard campaign conveys the values of the Tribute brand. Its purpose is to create awareness for the brand and catch attention, encouraging viewers to dig for more information. The billboard displays pictures of natural wonders around the world to demonstrate the cause consumers are supporting in choosing to “go green”. The displays would be changed every four months to stay relevant to the season. Displayed are three transition examples for each season.

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Help preserve Earth’s wonders

S O L A R T E C H N O L O G I E S

Winter Spring

Pg 14 Tribute Identity Application: Digital

IDENTITY APPLICATION: TRANSIT

Here are some samples of logo and brand application to methods of transit for Tribute products. Included, is a view of a truck wrap example and two airplane versions that display what the Tribute logo should look like when applied to transportation. Transport trucks and airplanes are a good touch-point for consumers because the primary target market includes business men who would be likely to encounter these applications on their commute to work.

Transportation Application Application Guidelines

Pg 15 Tribute Identity Application: Transit

At least one primary colour, and one full version of the identity should always be displayed on transportation designs.The logo is allowed to be expanded and bleed off the element, as shown here, as long as another full version of the identity is also shown. Clearspace rules will apply to the logo displayed in its full form.