Trival guaracheroMusic and Dance style Subculture, Mexico

Okay!What’s that?

A music genre resulted of a fusion of electronic/dance with Latin American music genres

A dance style from mexico done in groups or solo (no women involved) wearing the unique mexican pointy boots with skinny jeans and cowboy hats

The evolution

...

The music was introduced in 2009 by 3BallMYT. Soon it started gaining popularity. Mexican pointy boots fashion

coincided with it at the local nightclubs in Mexico.

In 2010, tribal guarachero was

hailed as a hot new sound and as an

instantly recognizable club

friendly roller while the boots

became a topic of competition

2011 First album Intentalo was released. The album won Latin GRAMMY!By then boots can be found in many different styles

What made it popular

worldwide?

The Vice documentary

4 years ago The Vice published a documentary on YouTube explaining about the Boots and the newly made subculture. The video got lots of criticism from outside community. By Oct,13 the website had half million hits.

David Guetta-Play HardThe video was viewed 4 million times in 4 days after it was launched on internet.

While many people in mexico were disappointed and took it as an insult.

The role of Internet and social media• The Internet represents a space

in which culture is being created

• The artists met online through social media and started their collaboration

• Intense and immediate contact between artists and audience was made through internet.

• YouTube had been one of the channels exploited by the producers of tribal.

• Downloading, sharing, and copying of music posted on the Internet allowed users to explore music which one might not have bought in the first place.

influences

Concluding

remarksMy Observations

Creative subculture in terms of music and boots.

Internet and Music when combined can make the culture global

Despite of hatred,attention seeker