where can you shampoo?

Brittany Bosacker & Sean Finn

Creative BriefProblemAs a p roduc t p r ima r i l y ma rke ted to woman , men a ren t awa re o f i t s bene f i t s and uses. They a l so d i s r ega rd th i s p roduc t a s a ha i r c a r e op t i on g i ven i t s f ema le a s soc i a t i on .

Target AudienceYoung men , age 18 -35 . These men l ead dynamic l i f e s t y l e s. They a r e on - the -go f rom work to the game to the ba r s and don t a lways have t ime to shower be tween each ac t i v i t y.

SolutionTresemm F resh S ta r t D r y Shampoo i s the no wa te r so lu t i on to shampoo ing you r ha i r, mean ing ac t i v e young men can use i t ANYWHERE .

Call to ActionWhere can you shampoo?

Print

Online

App

Instagram // EsquireTo encourage adoption by our target demographic, well hold a contest that focuses on creative locations that Fresh Start can be used. By posting stickers in public, it will raise awareness of the brand and product.

Posting with the hashtag #WCYS will enter photos to be featured on our Trsemme Tumblr page.

The most creative entries will win a lunch with Leonardo DiCaprio at Esquire, as well as a $5,000 style spree with the Style Editor of Esquire.

TV Spot

Study Break