trends in mobile technology for the event market feo 2015
TRANSCRIPT
http://www.youtube.com/watch?v=aXV-yaFmQNk&feature=youtu.be
EVERYONE
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There are now more
smartphones than
computers!
We’re well into the post PC world where smartphones
matter more than computers
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http://www.nielsen.com/us/en/insights/news/2014/mobile-
millennials-over-85-percent-of-generation-y-owns-
smartphones.html
Beacon = Future
• Location based marketing
• Indoor/Outdoor Directions
• Automatic check-in to enter contests
• Traffic flow: display shortest beer lines
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Event App Manifesto
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Save organizers time, not add work1
Direct profit rather than add cost
Simplicity > advanced features
Improve the experience of attendees &
exhibitors
Year Round
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http://myeventapps.com/2015/01/13/event-app-manifesto-2015/
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Allan Isfan, CEO