2012 MarketingTrends Event

November 15, 2011

Howdy and Welcome

Location-Based Marketing

Fracturing of Online Devices

Ever-Changing Technology

What’s Happening Now

Simplification of Design

Stats on Various Platforms

Online Shopping/Ecommerce

Online Shopping/Ecommerce

Online Shopping/Ecommerce

Exponential Mobility

Internet Enabled Everything

Production Applications

BIZ Intelligence Applications

BIZ Intelligence Applications

Marketing Applications

Don’t Get Left Behind

Review Your Company’s Offerings

The Mobile Life Recap

• Mobile is everywhere and can permeate your business model at various levels

• Make your content mobile optimized—your audience will appreciate it

• No one is an expert, so don’t be afraid to jump in—do your homework and don’t be afraid to try and succeed

Misty & Alexa

Listen and Pay Attention

Listen and Pay Attention

Be Timely

Be Timely

Be Transparent

Be Transparent

Be Transparent

Create the Sale

Maximize Opportunity

Maximize opportunities at trade shows by:• Announcing new products and sharing

updates via social media• Keeping tabs on your potential partners online

and looking for opportunities to meet directly• Reporting on industry news FIRST and

providing your expert analysis on these updates

Real Time Marketing Recap

• By listening, engaging and reacting to customers in the real time, companies have a great opportunity to enhance customer service and engagement

• Real time marketing gives companies the ability to be more visible, share instantaneously, show transparency and most importantly, build brand loyalty

Misty & Dave

Content Can Be Overwhelming

Content Strategy Condensed

The Three ENCYs of Content Strategy

The Three ENCYs of Content Strategy

The Three ENCYs of Content Strategy

The Three ENCYs of Content Strategy

What Makes Good Content

• Strong calls to action• Content is fascinating and unique• Optimized for search engines• Content is shareable

Content Creates Calls to Action

Content Provides Solutions to a Need

Content is Fascinating & Unique

Content is Fascinating & Unique

Optimized for Search Engines

Content is Shareable

Embracing Content Strategy Recap

• Solid content is more important than ever• Successful content combines efficiency,

consistency & frequency• Strong content speaks to your goals, offers

solutions, fascinates and is easily found/shared

Melanie & Josh

Making Your Efforts Effective

Why it was Important to your Brand

Making Your Efforts Effective

Why it is Important to Your Brand

There’s No One Size Fits All

Understand the Landscape

Emphasis on Social Search

Monitor Conversations

Listen to the Data

Tracking Methods

Use Data to Help Content Strategy

Calling for Measurement Recap

• Customize the metrics that are most important to your organization

• Listen to the data you’ve collected• Take action based on results

Thanks and we’ll catch you on the flippity-flop