trend prediction: wide-leg pants(trousers)
DESCRIPTION
Trend Prediction: Wide-leg Pants(Trousers). Sophia Bursulaya Fashion 105. Wayne Tippetts 2011. Product Description. wide from waist to hem mid to high-waisted masculine inspired. Christian Dior, SS11. Target Market/Customer Profile. Age: 20’s-40’s Income: medium to high income range - PowerPoint PPT PresentationTRANSCRIPT
Trend Prediction: Wide-leg Pants(Trousers)
Sophia BursulayaFashion 105
Wayne Tippetts 2011
PR
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wide from waist to hem mid to high-waistedmasculine inspired
Christian Dior, SS11
Target Market/Customer Profile
Age: 20’s-40’s Income: medium to high income range Gender: Women Social Status: fashion aware, a fashion
leader Body type: Tall, Fit.
Wide leg pants of the 70’s
Age of the skinny jeans, wide leg pants mostly on men
Now: runway/celebrities
Different Eras of Wide-leg Pants
Akris SS11
Fashion Cycle State of Wide-leg Pants
Fashion Cycle
01020304050607080
Rise Early Adapters Early and Latemajority
Decline Obsolescence
Boutiques Niemans Saks Macys Wallmart Offprice
Introduction Fashion Fashion Laggards Regressionleaders
Mass merchandisers
Fashion leaders Discounters
Exploring Wide-leg Pants in Stores
Neiman Marcus Akris High-Waist Wide-Leg Pants made of Shell (cream) Twill, $995
Conclusion
I believe wide-leg pants will achieve a “trendy” status in Fall 2011, and a trend for the year of 2011 in general. We have seen them on the runways of the spring lines, but come colder whether and more awareness, wide-leg pants will be a hit.
References
http://beehiveblog.com/?p=836 http://www.etsy.com/listing/52790825/7
0s-wide-leg-pants-jacket-bib-vintage http://www.neimanmarcus.com http://www.fashionising.com/trends/b--
wide-leg-pants-wide-leg-jeans-5667.html
http://www.fashionising.com/pictures/ss--The-area-to-watch-6360.html