Download - Trend Prediction: Wide-leg Pants(Trousers)
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Trend Prediction: Wide-leg Pants(Trousers)
Sophia BursulayaFashion 105
Wayne Tippetts 2011
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PR
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wide from waist to hem mid to high-waistedmasculine inspired
Christian Dior, SS11
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Target Market/Customer Profile
Age: 20’s-40’s Income: medium to high income range Gender: Women Social Status: fashion aware, a fashion
leader Body type: Tall, Fit.
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Wide leg pants of the 70’s
Age of the skinny jeans, wide leg pants mostly on men
Now: runway/celebrities
Different Eras of Wide-leg Pants
Akris SS11
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Fashion Cycle State of Wide-leg Pants
Fashion Cycle
01020304050607080
Rise Early Adapters Early and Latemajority
Decline Obsolescence
Boutiques Niemans Saks Macys Wallmart Offprice
Introduction Fashion Fashion Laggards Regressionleaders
Mass merchandisers
Fashion leaders Discounters
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Exploring Wide-leg Pants in Stores
Neiman Marcus Akris High-Waist Wide-Leg Pants made of Shell (cream) Twill, $995
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Conclusion
I believe wide-leg pants will achieve a “trendy” status in Fall 2011, and a trend for the year of 2011 in general. We have seen them on the runways of the spring lines, but come colder whether and more awareness, wide-leg pants will be a hit.
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References
http://beehiveblog.com/?p=836 http://www.etsy.com/listing/52790825/7
0s-wide-leg-pants-jacket-bib-vintage http://www.neimanmarcus.com http://www.fashionising.com/trends/b--
wide-leg-pants-wide-leg-jeans-5667.html
http://www.fashionising.com/pictures/ss--The-area-to-watch-6360.html