travelr @ startup night
DESCRIPTION
TRANSCRIPT
Angelo Penone
travelr @ StartUp Night
2/30
CONCEPT
“The project aims to realize a service
that follows and supports travelers
during the entire experience cycle
in an uniform way, through opportunities
that Internet and new tecnology provide”
3/30
EXPERIENCE’s CYCLE
planning
travelDisponibilità del piano di
viaggio sul proprio cellulare,
condivisione dell’esperienza
in tempo reale attraverso
dispositivi mobili
Collaborazione con altri utenti per la pianificazioneAccesso a contenuti aggregabili da più sorgenti
Condivisione attraverso testi e media dell’intera esperienza
remember
Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli
4/30
POSITION / EXPERIENCE’s CYCLE
preparation remembertravel
research > planning > booking leaving > experience > return remember > sharing
5/30
Agenzie di Viaggio
expedia.com
edreams.com
lastminutes.com
booking.com
Social Network/forum sul turismo
tripadvisor.com
realtourist.com
turistipercaso.it
Guide cartacee e riviste di settore
Lonelyplanet
Guida michelin
COMPETITOR
6/30
MERCATO / Segmenti di mercato
17-18 1%
19-29 60%
30-49 30%
50+ 9%
Universitari
Viaggiatori per lavoro
Pensionati
(expedia, worldnomads)
7/30
MERCATO / Canali di distribuzione
Motori di ricerca
Social network
Blogger
Forum tematici
Free press
Quotidiani
Stampa turismo
Stampa internet
Universitari
Viaggiatori per lavoro
Pensionati
Social Network
MKT virale mirato su blog
API da social network per status update
ALERT per su update ricerche salvate
8/30
Economia del Turismo
Esperto Comunicazione di Massa
Viaggiatore
Interaction designer
Esperto di comunicazione
Sviluppatori web
RISORSE NECESSARIE / COMPETENZE MANAGEMENT
9/30
RISORSE NECESSARIE / PARTNERSHIP ESTERNE
Agenzie di settore
Comunità associazioni di volontariato e proloco
Freepress / stampa
10/30
Affiliate Model
Some examples of website that provide affiliation system
• Booking.com
• Expedia.com
• Venere.com
• Hotels.com
Subscription Model
User pro:
• service in “white label” way
• pages without advertising
• personalise our own pages
(agenzie di viaggio, proloco)
Advertising Model/1
• Google Adsense
• AdBrite
• Bidvertiser
• Chitika
• AdToll
• Exit Junction
• Yahoo Publisher Network
• Target Point
• Fastclick
• TradeDoubler
• Zanox
Advertising Model/2
Some possible clients that can be interested to publish advertise on our pages:
• Transport company
• Local institute
• State tourism institute
• Event promoters
• Hotels chain
• Company that provide services connected to tourims
• Agency
• Tour operator
(prodotti collegati: canon, nikon...)
RICAVI vs COSTI / STRUTTURE DEI RICAVI
11/30
RICAVI vs COSTI / STRUTTURE DEI RICAVI
Marketing settoriale
Agenzie di viaggio e proloco
Sport estremi
Avventure nel mondo e eventi sportivi (mondiali, olimpiadi)
Vacanze studio e turismo religioso
Utenza dopo il 4° anno: 600.000
Ricavi fine 4° anno: €3.300.000
1° anno
2° anno
3° anno
4° anno
12/30
RICAVI vs COSTI / STRUTTURE DEI COSTI
Apertura società
Spese di gestione
Infrastruttura tecnica
Affitto + utility
Risorse umane
Marketing e redazione
Costo medio: € 400.000/anno
13/30
RICAVI vs COSTI / BREAK-EVEN
Sviluppato durante
Torino 2009
48 mesi12 24 36
mila €
3000
2000
1000
1° anno
30.000
305.000 €
66.000 €
2° anno
160.000
355.000 €
550.000 €
3° anno
350.000
405.000 €
1.440.000 €
4° anno
600.000
505.000 €
3.300.000 €
totali annuali
spese annuali
ricavi annuali
Attention this presentation contains spoilers!
travel costumer journeyproject
15/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
He would like to visit a place again…
John Locke53 years old
16/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...The Island!
17/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John checks on google
18/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and he finds a page on Travelr!
19/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John enlarges the research
20/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
He finds many reviewed places connected
21/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and also a Guide
He writes his mail and his
preferred nick name, that’s all
He receives immediatly
the confirmation mail with the
password.
22/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
So registration!
He is happy about all stuff he found
and he starts to create a travel.
1. Pick out a name
2. set the privacy level as public,
3. set the join system as “by admin approvation”,
4. set the basic “data”,
5. and he save it all!
23/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...now he creates a travel.
He is looking for some travel mate
PS: Before the departure 6 people join
this trip: Jack, Kate, Jin, Ben, Sayid, Hurley
Now he can start to plan!
24/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John is looking for interested travelrs
25/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Let’s plan.... synchronise calendar
Lostipedia
26/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John and his travelmates select places
27/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John downloads the schedule
John before the travel import the trip on his own mobile
phone with the appropriate software.
John and his travelmate took the Ajira flight 316 to “the
Island” where they visit most of the Place that they arrange
in advance and something more.
28/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Let’s travel
29/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John takes some pictures
30/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
...and some notes
Every notes, video, Pictures are geotagged (latitude and longitude)
31/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
by his own mobile phone
32/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Come back
Other participants do the same with their mobile phone or
directly on the website, writing report or uploading stuff.
When he comes back, John synchronizes all
acquired information with the online’s one.
33/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
John syncronizes the acquired knowledge
34/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
Travel page is archivied
And another user is already reading that page.
He is thinking “I want to do the same trip!”
Charles Widmore72 years old
35/30
CUSTUMER JOURNEY
Needs
Research
Registration
Plan the trip
Collect memory
Back/Syncronize
Share knowledge
Trip inspiration
A new travel experience can raise!
36/30
Sharingknowledge
alessandro silipo (Flickr)
37/30
Collaboration
38/30
Portab i l i ty
Littlecateye (Flickr)
www.travelr.it
www.angelopenone.it
site:
mysite:
email:
2003
www.theparks.it
2008
www.parkr.info
2009
www.travelr.itTravelr!
Matteo Nodari | Michele Finotto | M
arcella Daniele | Alessandro Petri
Special thanks
Thank you
Questions?