society3 startup night essen apr-2015
TRANSCRIPT
© Copyright S3 Academy 2014 #Society3
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Building a Silicon Valley like company
Market facing company culture
Meetup Apr 7
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06.04.2015 2
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3
100% Advocacy
No newsletter
No call center
No advertising
No email marketing
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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80% of purchase decisions
are influenced by mentions
and recommendations
Forrester Research
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Businesses still invest Millions in:
Cold call campaigns Conventional sales
Email Marketing Advertise
News letter
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Revenue?
93% 5 Days
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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$ 23 Billion
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Silicon Valley - 20 x
Opportunity
True Innovation
Teams learned to disrupt not only improve
Vision
The European ‘step by step’ approach is
killing any investment
Learning & Sharing Capabilities
US teams can listen, learn, iterate and
execute better than any other culture.
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Massive Market attention
Developing a highly effective market facing
company culture
Attracting users, partners and investors.
Silicon Valley businesses create enormous
market attention and go global – still doing
nothing a European startup could not do today.
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2% Growth Magic
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Lead Your Business
1. Try to grow your user base by 2% / day
2. Build a profound online presence and
share content on a daily base
3. Grow a powerful contact network
Network every single day
4. Manage your GTM strategy on a daily base
5. Use every opportunity to present
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Own companyname.com
First release in English
Understand the core markets
Make global connections
Globalization is everywhere
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S3 Accelerator Program Fall 2015
Traction & Funding starting Sep 14
Traction Accelerator Program (zero equity)
10 Week intense program (1 topic / week)
Vision solidification, go-to-market strategy
User growth initiatives, viral marketing
Presenting to – and attracting investors
Funding (no commission) --- Subscription
S3-FundersMart investor / portfolio management
Due diligence, valuation, terms
Accessing ~500 active investors
Raising € 250,000 to € 1,000,000
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Questions?
Follow me @AxelS
Please tell me how we met
Appearoo.com/AxelS
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S3 Buzz Thank You