translink presentation june 11, 2012
TRANSCRIPT
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By: Nav C., Nicole L., Sourena S. , James & Katt L.
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INTRODUCTION
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EXECUTIVE SUMMARY
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PURPOSE OF PLAN
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SITUATION ANALYSIS
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SITUATION ANALYSIS
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SITUATION ANALYSIS
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SWOT MATRIX
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SWOT MATRIX
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MARKETING OBJECTIVES
1. Projected sales volume will be $346, 000.
2. Projected profit will be $
3. Projected market share will be 50%.
4. To promote eco-friendly practices resulting in cleaner air and healthier communities.
5. To stimulate economic development while also giving people better transportation choices.
*All to be achieved in one fiscal year
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MARKETING OBJECTIVES
6. To promote expansion of infrastructure around the LRT.
7. To provide better and more efficient services.
8. To set up a new railway.
9. To lower the tax base in the British Columbia economy.
10. To create better customer relationship management (CRM) with all stakeholders such as customers, suppliers, shareholders
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TARGET MARKETING PROFILE
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MARKETING STRATEGY
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FINANCIAL INFORMATION
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EXHIBITS
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EXHIBITS
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Q’S & A’S