translink northern ireland
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Translink
TRANSLINK Connecting communities
The aim of the organisation was and still is, to improve services for the public. Through a number of measures, it strives to join the development of its transport facilities, such as co-ordinated timetables, combined ticketing and feeder buses to railway stations.
Transporting millions of passengers by train and bus, Translink works tirelessly to ensure its co-ordinated
service runs smoothly. A combination of three branded transport operating companies; Translink, Northern Ireland provides integrated transport solutions to the general public. Upon the government’s announcement of changes to the provisions of public transport, amalgamating Citybus (now Metro), Northern Ireland Railways and Ulsterbus began 10 years ago in 1995. With the main objective of encouraging the use of public transport over private travel, the organisation promotes sustainable transfers through co-ordinating bus and rail services.
on a daily basis. The company recognises that its customer service is paramount and is aware that each employee shapes the perception of the organisation during the customer’s travelling experience.Transporting 65,000 children to school every day, committees and commuters alike is equally valued by the customers with the collective
It’s clear that this united effort has helped Translink begin to achieve its vision of providing integrated travel solutions that are attractive, sustainable and good value. Though ultimately, at the heart of its organisation are the people, not only its valued members of staff but its customers that they provide an outstanding level of service to
efforts of the transport brands enabling citizens to benefit from an efficient, convenient and comfortable service. With over 4000 employees and in excess of 2000 drivers, fulfilling the needs of and transporting its customers is no mean feat but it is the combined power of the people involved that ensure the road ahead is bright.
In addition to the importance placed on customer service, Translink has solid values that help guide the development and choice of strategies to realise its corporate visions, meet its objectives and ensure relevant government policy is adhered to. These values shape and define the organisation and provide the back bone to Translink’s operations:
SAfeTy: To ensure transportation is reliable and secure, safety is paramount for Translink. It maintains high standards at all times to ensure both its employees and customers are protected from any potential dangers or harm.
PeoPLe:Recognising the impact good people have on the overall performance of the business, Translink aims to create an environment that will attract, retain and motivate the very best. To ensure the highest customer service is delivered, they place a lot of importance, time and effort to ensure the stakeholders of the business are happy.
CommuNITIeS:Translink includes the community in its set of values because it plays a very important part in society; public transport services enrich the economy, the environment and the lives of the population so it’s crucial it keeps its citizens and therefore customers, happy.
GoveRNANCe:Taking responsibility and accountability enables Translink to improve its services and continuously strive for progress. The fourth and final objective doesn’t only cover control and obligations, it also enables Translink to identify and achieve its objectives.
Utilising these core values and emphasising their importance to its public facing employees keeps the 4000 strong workforce in the same lane and travelling in the right direction. In Translink’s case, its vision and core values allows the company to not only improve the economy and environment but also meet its objectives. Such objectives include continually improving bus and rail services, capitalising on its assets, enhancing commercial aspects and ultimately delivering growth, whilst shaping the organisation’s future.The organisation’s annual review 2013/2014 highlights that the changes and improvements Translink is making encourage more people to use public transport. “Translink is delivering Government passenger transport targets through a combination of product development, innovation and value for money; passenger numbers are growing (reaching nearly 80 million journeys), customer satisfaction is good and commercial performance is strong. Translink has delivered considerable success. “Our focus has continued on reducing costs, enhancing value for money and continuing improvement of our services. In this, we rely on our employees and we have invested to develop the leadership, excellence and technical and professional competence necessary to meet current and future challenges.”As it continues to connect communities through integrated travel solutions, the journey into the future looks as though it will be a smooth one for Translink.
