introduction to service design for translink
DESCRIPTION
Introduction to service design for Translink - The South Coast British Columbia Transportation Authority. Workshop presentation at summer 2012. http://cathycracks.com/introduction-to-service-design-for-translink/ Summary: - What is service design? - Different ways of growing existing services and developing new ones. - Translink future services inspirations. Prepared by Cathy Wang & Bert BräutigamTRANSCRIPT
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SERVICE DESIGN AN INTRODUCTION TO SERVICE DESIGN
For Translink
Prepared by Cathy Wang & Bert Bräutigam
July 10th 2012
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INTRODUCTION
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The South Coast Brit ish Columbia Transportation Authority -
provides transportation in bus, skytrain, seabus, and west
coast express throughout Vancouver lower mainland.
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WORKSHOP SUMMARY • What is service design? • Different ways of growing existing services and developing
new ones. • Translink future services inspirations.
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SERVICE DESIGN
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SERVICE DESIGN IN PRACTICE
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Business goals
Customer needs
Technology
Innovation
DESIGN THINKING
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CROSS-PLATFORM
http://bobsled.com/#!/home
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SERVICE DELIVERY
http://holzheid.com/HomeEnergyManager.html
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BUSINESS VALUES
http://www.apple.com/ipad/business/profiles/bbva/
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BIG DATA AND PREDICTION
From physical interaction to day-to-day online activities
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
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TARGETED AUDIENCE
http://www.psfk.com/2012/02/facial-recognition-billboard.html
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INTERCONNECTIVITY
http://www.ipavement.com/
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CASE STUDIES Transportation specific examples
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Thalys, the high-speed train that connects Paris, Brussels, Amsterdam and Cologne, is targeting business travellers with a new seating option in first class. Starting next month, the rail company will offer a meeting room for four people located at the front of the train.
TARGETED AUDIENCES
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GAMIFICATION Chromaroma is a game that “shows you your movements and location as you swipe your Oyster Card in and out of the Tube.
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TOP-DOWN INTEGRATION
In Murcia. citizens could register to get a lifelong ticket for city travel on the tram in exchange for their car,
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LEVERAGE TECHNOLOGY
France’s public transport authority, STIF, have announced plans to integrate the Navigo card with NFC-compatible smartphones, meaning commuters will soon be able to swipe their smartphone over special readers
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WHAT DOES THIS MEAN?
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REAL TIME SERVICES
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LOCAL BUSINESS & EXPLORATION
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GREEN & EMPOWERMENT
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THANK YOU [email protected]