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BUSINESS ECONOMICS MANAGEMENT

SELF-HELP PSYCHOLOGY BEHAVIOURAL SCIENCES

SCIENCE & TECHNOLOGY PHOTOGRAPHY & VIDEO OENOLOGY & WINEMAKING

TRANSLATION RIGHTS NEW AND FORTHCOMING TITLES FRANKFURT BOOK FAIR 2012

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DUNOD RIGHTS LIST FBF 2012

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Dear Colleague, On the following pages you will find some of our latest, new and forthcoming titles in a wide range of subject areas.

New collection “IDEM” – page 3 Business, Economics & Management – pp 4-9 Marketing & Communication – pp 10-12 Professional Efficiency – pp 13-14 Self-Help, Psychology & Behavioural Sciences – pp 15-22 Popular Science – pp 23-25 Science & Technology – pp 26-36 Oenology & Winemaking – pp 37-39 Please do get in touch with us or our agents if you are interested in receiving any reading copies upon publication or would like further information. Also feel free to visit our website www.dunod.com With best wishes, Laurence Leclercq Rights Manager DUNOD Editeur 5, rue Laromiguière F - 75005 PARIS Tel: + 33 (0) 1 40 46 35 50 Fax: + 33 (0) 1 40 46 49 95 Email: [email protected]

Award-winning books in 2012

25th French Turgot Prize Best financial economics book

Lignes de Sciences 2012 Best popular science book

What is the Future of Capitalism? Analysis and overview of current debates Jean-Jacques Lambin

Did You Say Chemistry? Yann Verchier, Nicolas Gerber

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mailto:[email protected]

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COLLECTION “IDEM” In Human, Social and Fundamental Sciences, major texts by major authors taken from our catalogue made once again available in a modernised collection – layout and format that make reading and consulting easier.

From Rumour to History Alfred Sauvy, Graduate of Polytechnique, first director of the INED (National Institute for

Demographic Studies), Professor at the College de France (1962), Alfred Sauvy is recognised as a clairvoyant observer and an active participant in his time. He originated the term “the third world” and the theory of dumping. He forcefully denounced the effects of falling birth rates and aging on society in general and on the retirement system in particular. 1st edition - October 2012 – 320 pp - 142x222 mm - 9782100584185 – Soft cover – 18 €

One of the last books by the renowned demographer and economist Alfred Sauvy (1898-1990)

From Rumour to History denounces the omnipresence of preconceived and commonly accepted ideas throughout history. He criticises the tendency of man to prefer the spectacular over truth, exaggeration over rigor, the moment over the long run.

This deformation of economic, political, or social facts in such a way that, according to the author, strikes the mind but dulls the conscience of citizens.

These inaccuracies and errors are transmitted not only by rumour, the media, etc, but also by the educational system and political discourse that places historical truth behind ideological ends.

To combat this penchant, Alfred Sauvy is the advocate for a “quantitative history,” based on statistics, history that would be the most scientific as possible.

A New History of Psychiatry

Jacques Postel, Psychiatrist, former editor in chief of “"L'évolution psychiatrique.” Honorary

president of the Société internationale d'histoire de la psychiatrie .

Claude Quétel, Historian, former director of research at the CNRS (National Centre of Scientific

Research). With the contribution of 50 historians and professors of psychiatry.

1st edition - October 2012 – 672 pp - 142x222 mm - 9782100583034 – Soft cover - 18 €

From the origins to today, all the evolution of the approach to mental illness and the practice of psychiatry in western societies. Contents : Antiquity. Middle ages. From the Renaissance to the Enlightenment. The birth of psychiatry at the beginning of the 19th century. The 20th century. Aspects of psychiatry in the world. Index.

Create – Destroy The Creative Psychological Work Didier Anzieu, was professor emeritus of the University of Paris X Nanterre and vice-president of

the Psychoanalitical Association of France 1st edition - October 2012 – 288pp - 142x222 mm - 9782100583010 – Soft cover - 18 €

The assessment of an intellectual life and the definition of its driving force in the light of the psychological creation of a work. As he did in Moi-Peau (Skin Ego / Haupt ich) Didier Anzieu has collected and organised texts from revues or collective works. The 19 chapters are divided into 3 sections: the double face, negative and destructive yet positive and creative, of all creative work; the example of the author Beckett; discovery and development of Skin Ego. Readership: Psychoanalysts, Psychotherapists, Psychiatrists



BUSINESS ECONOMICS MANAGEMENT

BUSINESS, ECONOMICS & MANAGEMENT

RIGHTS SOLD TO: ITALY

Made by China The secrets of an industrial conquest Jean-François Dufour, Director of DCA, a strategic consulting company, Publisher of the website

www.chine-analyse.com, Former journalist at Challenges, Asie magazine, Atlaséco…The author of several books on the economy and geopolitics in Asia, Lecturer at Aix-Marseille University, France 1st edition - January 2012 - 168pp - 135x215 mm - 9782100572427 - Soft cover - 16 €

Are China and its industry a threat to western economies? The answer is clearly yes; China’s position as the world’s factory is today undisputed. Today a growing number of refrigerators, mobile phones, and photoelectric cells are not only “made in China” but also “made by China” - Chinese products designed and developed by Chinese industrial groups. And this will soon be the same for an increasing number of cars, civilian planes, and tomorrow’s high speed trains. This work written in a journalistic style examines the astounding development of these new giants of Chinese industry that have set out to conquer world markets or are preparing to do so. Sun Tzu said, “The general that wins is the one that is the best informed.” Shedding light on the principal figures of the Chinese economy is today indispensable and this is what this well documented, and lively work of reference does with its data, examples, and anecdotes. Contents: The beginning of a radical changeover. Development of the electronics giant. New references in small household goods. Battle of the telecoms. At the heart of new technologies. Will China be the “big” future of the automobile industry? Acquisition of high speed trains. A third giant of the aerospace industry? Specific major oil companies. New prospectors. Conclusion Readership: All those interested in world economic issues and the development of China, students in Business Schools, of Masters of international business, in Engineering Schools, professionals already working with China or who would like to do so

US TRANSLATOR AVAILABLE

When Decision Makers Follow the Example of Monks Give meaning to your management Sébastien Henry, MBA (ESSEC), BA in Psychology, BA in Philosophy, entrepreneur and executive coach

at Progress-U, Hong Kong 1st edition - March 2012 – 264pp - 140x220 mm - 9782100572588 – Soft cover - 22,90 €

In a world in which progress and profit dominate, numerous company managers seeking meaning and absolutes are trying to find a new approach to managing. How can monastic rules of life, Christian or Buddhist, inspire company directors and managers today? That is the question answered by this book. It explores and analyses the precepts of Christian monks (modesty, poverty, obedience, meditation…) and Buddhists (simplicity, respect for the environment, non-violence…) to see how they are applicable to the world of companies, especially to directors and managers.

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The author presents practical exercises and provides the concrete tools to enable directors to question how they function, and then introduce more meaning and more humane treatment in team management. Readership: Managers and company directors, no matter their religious beliefs, management consulting firms, coaches.

AVAILABLE IN ENGLISH

Talent Management Cécile Dejoux, Senior lecturer and PhD supervisor at CNAM, Paris, France. Her teaching, research areas

and training are HR and international management. She is the author of numerous books and articles Professor at ESSEC Business School and CNAM, Paris, France 1

st edition - January 2012 - 224pp - 140x220mm - 9782100573035 - Soft cover - 24,90 €

Talent Management could very soon replace traditional Human Resource Management within companies. This book explores this new concept and questions the progressive drift from one notion to the other. Talent is a unique combination of various outstanding skills. Companies are doing their best to attract, retain and make talents effective in the turbulent context of business in a global economy. The book provides the cultural and business context of “talent”. After exploring what talent management concretely means in terms of policies and practices, the HR professional and the scholar will have a clear picture of the potential opportunities and limits of talent management. Readership: Students in HR (degree and Masters), business and management (MBA and Executive MBA) and HR Managers.

Ethics and Management Ghislain Deslandes, Associate Professor, Economics, Law and Social Sciences Department, ESCP Europe,

Ph.D. in Philosophy, Master in Media Management , ESCP Europe Research areas: Ethics and Management, Media management, Digitalization, Image analysis and the relationship between management and philosophy 1

st edition - February 2012 - 160pp - 140x220mm - 9782100570508 Soft cover - 18 €

In strict line with corporate social responsibility (CSR), the author approaches the question of ethics from the managerial point of view. In fact, managers are increasingly being confronted by choices, other than social responsibility in their enterprise, which engage their own deontological ethics. “The care of the self”, “the care of the other” and “the care of the enterprise” are at the very heart of managerial activity. By combining theoretical reasoning and concrete situations, this handbook covers a subject that is becoming more and more a part of the curriculum of future managers. The book is excellent preparation for all those who will be confronted with questions of responsibility in the work place, both from a personal and corporate point of view. Readership: Students of eco-management at university and business schools and professionals.

Managers Confronted by the Crisis Christopher Hogg, Graduate of HEC, Paris, France 1

st edition - May 2012 - 256pp - 140x220 mm - 9782100575671 - Soft cover - 23 €

Two years after the crisis of 2008-2009, called the biggest global shock since the Big Depression of 1929; the financial markets have absorbed the shock and regained their vitality. But new questions have arisen especially in Europe where the level of public debt seems to have suddenly been discovered. This handbook attempts to provide the future manager with new keys to the understanding of an economic environment in which visibility is considerably reduced. Drawing on the lessons learned from this crisis it sets out the principal concepts needed to better understand and use them. This work underlines the resulting changes that make necessary a reworking and revising of organizations, strategies and managerial practices. Readership: Managers, students of economics and management at business and management schools

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The Agile Manager Towards new management to deal with the turbulence Jérôme Barrand, Teacher at the Grenoble School of Management, France. Founder of the Institute for

Agility in Organizations, Grenoble and winner of the 2007 Mutations et Travail Prize for the 1st edition of “The Agile Management” 2

nd edition - March 2012 - 208pp - 155x240 mm - 9782100574605 - Soft cover - 25 €

Agility is the capacity to maintain a company’s competitiveness while the turbulence of its environment exceeds its speed of adaptation. Why agility? The book explains the intrinsic causes of its emergence in companies. How to make an agility diagnosis? The book outlines the principals, criteria, and methods that can be used to evaluate in terms of agility, the strategy, and behavioural and managerial practices in a company. Concrete cases, examples and methods of calculation give the work a highly operational aspect. This updated 2

nd edition includes a new chapter on finiteness that demonstrates the

need to ask questions about production modes and to adopt new individual and group behaviour patterns. The author presents concrete solutions in terms of offer and client relations. Readership: Managers of profit centres of large businesses, directors of small businesses, consultants

RIGHTS SOLD FOR 1ED TO: CHINA, ITALY, KOREA & ROMANIA RIGHTS SOLD FOR 2ED TO: JAPAN, RUSSIA & GERMANY

Managerial Psychology How to be more effective and efficient at work Patrick Amar, graduate of the prestigious French ESSEC Business School, with a Masters in clinical

psychology. Co-founder and head of AXIS MUNDI www.axismundi.fr , a management and HR consulting firm providing counselling and coaching to business leaders. He is head teacher of HR at ESSEC and HEC business schools and at 3 Universities. Honorary President of the European Association of Coaching (AEC) and the author of numerous books.

2nd

edition - January 2012 - 256pp - 140x220mm - 9782100574087 – Soft cover - 19,90 €

Positive thoughts, defensive mechanisms, emotional intelligence, persuasive communication, motivation and leadership theories, stress, management of difficult personalities, etc are all concepts that refer to psychological theories. Starting from experience or founding concepts in clinical, social and organizational psychology, the author provides managers with tips and tools to clarify and enrich their managerial practice, and to open up new opportunities for personal and professional development. This new edition is enriched with chapters on risk and empowerment. New drawings from illustrator Hervé Pinel bring a touch of humour to this pragmatic reference tool.

Readership: Managers, those that are managed, all publics, students of psychology and management

Spotting Trends Observe the present, anticipate the future Dominique Cuvillier, Consultant specialising in spotting trends and written and visual communication.

Editor-in-Chief of the web journal, www.Trendmark.fr 1

st edition - March 2012 - 224pp - 140x220 mm - 9782100570102 - Soft cover - 22 €

Back to the roots… the crisis has changed the priority of companies the message being preached is now a return to fundamentals: seize, spot trends and capture weak signals that are out there and today make sense. This non-specialized book presents a method conceived as a driving license of the future: Clean the windscreen, the only way to see what’s ahead; check the rear view mirror so as not to forget the past; press down on the accelerator to stay ahead of the competition.

http://www.dunod.com/auteur/jerome-barrand

http://www.axismundi.fr/

http://www.dunod.com/auteur/dominique-cuvillier

http://www.trendmark.fr/



The right use of trends and of forecasting are the threads that run through this book, intended for those in companies that decide. It is sprinkled with concrete examples taken from all sectors of activity. The author provides an analytical grid to enable those that decide to study the potential of a trend in function of the company and the weak signals. Readership: Managers, decisions makers, marketing managers, students

The Making of Innovation Gilles Garel, Professor at the Conservatoire national des arts et métiers and at the Ecole polytechnique,

France. Chairholder of management innovation at the CNAM and director of the Laboratoire Interdisciplinaire en Sciences de l’Action Elmar Mock, Watch and plastic materials engineer, co-inventor of the Swatch watch, designer of the

Tissot Rockwatch and founder of Créaholic, Switzerland. Associated with more than 150 patents and winner of the Prix Gaïa 2010 1

st edition - July 2012 – 192pp - 140x220 mm - 9782100577026 - 19 €

How does breakthrough innovation come about? How do concepts and knowledge influence each other in the making of innovation? What are the “mental states” of innovators? This work is the fruit of the meeting of a “serial” innovator, a well known entrepreneur of the business world, and a researcher that has followed the mutations of innovative projects for twenty years. What brought them together was their passion for innovation and the desire to understand and make understood the creative process of breaking with the past. The work analyses in a rigorous manner a variety of new original cases of innovation “that are happening.” One case in particular, presented here for the first time, is that of the story of the conception of the Swatch. From this incredible innovation comes new knowledge that is presented here. One need not be a genius to innovate. We can all be innovators. Yet, breakthrough innovation is rare and if everyone is shouting innovation each of us is working at change. Breakthrough innovation is difficult to engender and repeat but we are all responsible for that which makes it possible to happen. This work helps understand what makes it possible. Contents: You don’t gather mushrooms on the motorway. The hidden face of the conception of the Swatch. C-K a very useful theory for innovative conception. The molecular metaphor of innovation: gas, liquid, crystal, the innovator’s blues. Use ten times less water when washing one’s hand or design a tap that isn’t only a tap.

Readership: Students in management, business and engineering schools, innovation managers (R&D, designers), executives, entrepreneurs

Reinventing Business through Innovation Strategy and management innovation in the automobile industry Christopher Midler, Research director at the CNRS and at the Ecole polytechnique, France 1

st edition - August 2012 - 256pp - 140x220 mm - 9782100583041 - Soft cover - 26 €

In a context of crisis and globalization the condition necessary to the success of enterprises is innovation. This book analyses the various styles of innovation management and the resulting performances of the automobile industry in order to understand the mechanisms, stumbling blocks and the conditions of success. This sector is, in fact, exemplary because of its reliance on innovation. The authors systematically compare the innovative processes in automobile companies. To do so they use two approaches: case studies (emblematic successes and failures) and an inquiry via a questionnaire. This research was conducted between 2006 and 2011 in the Americas, Europe and Asia for a study of 26 projects.

Readership: Senior executives in the industrial and tertiary sectors, Masters students in management innovation



COLLECTION “TOOL BOX” La boîte à outils is a successful and growing series of practical, finger tip managerial knowledge aimed at new entrepreneurs and managers of young companies. Each book deals with all the major functions of an enterprise (marketing, HR, sales, production, etc) and outlines the tools used in each of these sectors (management charts, ratios and standard calculations, models, etc) from a practical in-the-field point of view. The appropriate tools to use are presented in double page spreads: the tool is described on the left page together with an Insight in English; their analyses are detailed on the right page in terms of Why? How? Advantages and Precautions to take. Depending on their degree of pertinence the analyses can be up to 4 pages long. Each Tool Box is practical and practicable. This is a series for the young entrepreneur to hit the ground running.

The Social Network Tool Box Cyril Bladier, Founding director of Business on Line Agency, working with B2B leaders to help them

better their internet performance, from defining their strategy to their creation and profile definition on Linkedin, Viadeo, Twitter, Youtube, Facebook. A teacher at HEC, Reims Management School and Rouen Business School, France 1

st edition - Feb 2012 - 192pp - 190x240 mm - 9782100570553 - Soft cover – 26.50 €

22 million Facebook accounts in France! No company, big or small, can continue to ignore the media and social network phenomena. Being closer to clients, being in control of promotion and communication, recruiting, targeting the platforms the most appropriate to one’s own consumers and its professional visibility, establishing and then evaluating one’s community strategy…. these are some of the issues raised by networks in companies. This practical work provides all the tools for the effective use of social networks, whatever their function. A real instruction manual, it outlines how to use social networks, for example how to create a profile, how to optimize one’s profile by placing key-words in the “right” spots. Readership: Communication managers, marketing managers, entrepreneurs, leaders of business units, consultants, recruiters, executives, students

The Strategy Tool Box Bertrand Giboin, HEC, certified coach of HEC Executive Education, trainer specializing in marketing

and management and teacher of strategy in business and engineering schools 1

st edition - Feb 2012 - 192pp - 190x240 mm - 9782100570386 - Soft cover - 26,50 €

Anyone in a position of responsibility in a company needs models with which to analyze, organize, and implement the strategy of the structure that he manages. He/she must understand the processes of decision and power, and analyze the identity and image of the company. This work provides managers seeking to master the development of their companies 62 indispensable operational tools. Readership: Managers of all sizes of business, managers, project managers, students in business and engineering schools

Tool Box for the Company Coach Belkacem Ammiar, Consultant 1

st edition - April 2012 - 192pp - 190x240 mm - 9782100564354 - Soft cover – 26,50 €

A tool box for coaching inside a company might seem like a real challenge in a field that is so heavily influenced by the human aspect. The aim of this work is not to provide recipes but to shed light in a clear, concrete and operational way on the work of coaching by combining capabilities and “savoir faire.” The authors have collected the complementary tools and models that they most frequently use and that make it possible to deal with all situations. The book revolves around 8 fields of intervention by a coach, always in interactivity and the relationship of aid with the person being coached. Each field

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is linked to the others to make it possible for readers to get their bearings in their coaching work. Because if the person being coached is concerned by a problem to solve or a challenge to meet, the coach must systematically explore the various aspects that are part of each field. Each tool is made up of 3 parts: 1. Its implementation 2. The growth perspective (how and what way will the tool aid help the coach progress) 3. Modelling (which tool will make it possible for the coach to better understand his/her role, impact and position). Implementation makes it possible for each person to get their bearings and accompany the coached on the long road to solution but the two other levels make it possible to go deeper and become more effective. Readership: Training coaches, professional coaches, HR personnel

Tool Box for the Marketing Manager Nathalie Van Laethem &Yvelise Lebon, Consultants 2

nd edition - July 2012 - 192pp - 190x240 mm - 9782100506798 - Soft cover - 26,50 €

Marketing, today, has spread to all sectors of the economy and to all the actors in companies. It seeks to develop an offer that is set apart from others, to create value for the client and profit for the company. This 2-colour work includes an operational synthesis of all the indispensable marketing tools needed to master and reinforce this client oriented approach. Grouped by theme or problem from an in the field perspective, the 62 tools are structured in the same way. A visual presentation of the tool, a definition, the essential of the tool in English, why to use it and in what context, the advantages and the precautions to take. Readership: Marketing managers, project managers, all those handling projects from a marketing point of view, students

Tool Box for the Communication Manager Philippe Gérard, Manager of on line and graphic training courses, & Bernadette Jezéquiel 2

nd edition - July 2012 - 192pp - 190x240 mm - 9782100574551 – Soft cover - 26,50 €

A company, a system open to the outside, must establish itself, speak and hold a dialogue - in short it must communicate. The more effective the communication policy the easier recruitment, HR, sales, and financial activities will be. This work contains 55 indispensable tools and methods for all those involved in company communication. All the steps in the building of an internal and external communication strategy are set out in a directly operational way. With this book mangers will have at their disposal all the tools needed for their daily task of conceiving, preparing, and writing of notes, presentations and synthesis. Readership: Communication and marketing managers, students of communication

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MARKETING & COMMUNICATION

The Mercator Theory and Practice of Marketing Jacques Lendrevie, Senior lecturer at HEC, France & Julien Levy 10

th edition - Sept 2012 - 1120pp– 190x240 mm - 9782100582464 – Soft cover - 55 €

The Mercator is the uncontested best seller of French marketing books. Its success is due to the pedagogical qualities provided by its authors, Jacques Lendrevie and Julien Lévy, both recognized practitioners and professors. Their global and original approach to the subject emphasizes analysis and marketing. This completely revised and updated 10

th edition has a new layout with new more visible rubrics including mini-

cases that are much appreciated by readers. Contents: Study one’s markets. Use the force of marketing actions. Beyond transactional marketing. Define one’s strategy. Sector and multinational marketing. Readership: Marketing and communications students (business schools, postgraduates), those following basic and continuous training, marketing and communication specialists

The Communicator The guide to business communication Thierry Libaert et Marie-Hélène Westphalen, Communications advisor to businesses and local

self-governments 6

th edition - August 2012 - 640pp - 190x240 mm - 9782100582471 – Soft cover - 46 €

The communications Bible, COMMUNICATOR explains how to build an internal and external communication strategy based on eight fundamental communication techniques: the communication plan; internal communication; crisis communication; press relations; financial communication; logotypes; audio visual communication; sponsoring and patronage. Each theme is dealt with from four angles: what is expected from the proposed operation; how to proceed; how to delegate responsibilities; how to budget for the operation. Completely updated with a new more structured interior layout, the 6

th edition of

COMMUNICATOR is a highly educational book that closely follows the various communications training programs/courses. Numerous photos illustrate the company cases it contains, often communication campaigns and focus studies. The book is full of concrete examples taken from the most recent practice. Communication via the internet and social networks is emphasized. Expert advice is furnished by those that are directly concerned; the biggest communication directors or well known and respected professors. Other illuminating suggestions come from students that have just finished their studies or are beginning their professional life. COMMUNICATOR is also well adapted to the day to day functioning of communications departments in enterprises, agencies, local authorities and associations. Contents: The foundations of communications. Overall communication. Internal communication. Relationship with the press. Crisis communication. The techniques. Financial communication. The logo. The audio visual. Patronage.



From Brand to Branding Towards a new model: cloud branding Benoit Héry, After having been vice president of GRRREY !, of G2 Paris and president of DRAFTFCB Paris,

in 2011 he founded Le Cabinet, an agency devoted giving marketing and communications assistance.

Monique Wahlen, Doctor in information and communication sciences, she was director of strategic

planning at GRRREY ! then of G2 Paris, and director of strategy at DRAFTFBC Paris. She is currently senior lecturer at the Catholic University of Louvain and teaches at Science Po Paris.

1st

edition - Sept 2012 - 256pp - 152x240 mm - 9782100582297- Soft cover - 26 €

The brand, too long confined to the corporation, has become a transversal activity, a separate practice called branding. Branding has a fundamental place in the strategic reflection of companies because it is the upstream base of a company project and the foundation of the operational strategies of marketing and communication downstream.Making reference to the indispensable fundamentals, this work sets out a new model for brand management: cloud branding. Cloud branding includes scenario, conversation, experience, territory, content, concerned parties, access and mobility. Readership: Marketing and communication professionals

Google: How to be Top of Google Search Results The secrets to getting listed and remaining ranked Pascal Maupas, Founder of Hypertexte, a web content and Google listing agency

1st

edition - Sept 2012 - 256pp - 152x240 mm - 9782100572823 - Soft cover - 26 €

Getting listed among the first positions on Google without paying has become indispensable to existence on the Internet. It is all the more important given that more than 60% of users consult only the first results page and 60% of those click only on the first three links. The top places therefore guarantee more hits, visibility and sales. Getting into the top places can be done but to do so several conditions must be met: Understand the logic of Google in order to use it to your advantage; make sure that your site is Google compatible so that it will list all your content; find and use the best keywords, those that will give you the best chances to arrive at the top. This work is highly operational and sets out a proven methodology and reveals secrets known only to the “indexers.” Readership: Marketing, communication and advertising professionals, webmasters and those responsible for web content, directors of small businesses

Measuring the Effectiveness of Digital Marketing Laurent Flores, Accreditation to supervise research (HDR) in marketing, Director of CRM Metrix

MetrixLab and teacher at the INSEEC Business School, France. Has studied and measured the marketing response and marketing ROI for the past 20 years. Is founder of CRM Metrix in the USA specializing in the effectiveness of digital marketing

1st

edition - July 2012 - 256pp - 152x240 mm - 9782100576593 - Soft cover - 27 €

The internet has invaded the daily lives of consumers. Brands know more than ever that their future will play out on the net. Mobile phones, GPS, and social networks now go beyond internet advertising and are becoming the tools that must be present in any strategy of digital brand marketing. However numerous brands, afraid of being left behind, go into these fields without truly knowing the real impact of their digital actions. But it is difficult to invest more without measuring return on investment (ROI). This work sets out the objectives of digital marketing and then provides the tools to measure the ROI of all the points of digital contacts (on-line advertising, mobile phones, web-sites, Facebook etc.). The aim is to provide marketing heads and their interactive agencies an integrated plan capable of orienting the deployment of their digital marketing and maximize the impact of their actions. Readership: Marketing and communication professionals



Storytelling - Add Enchantment to Your Communication Strategy Sébastien Durand Sept. 2011 - 192 pages - 160 x 210 mm - 9782100556311 - 22,00 € This highly practical work responds to the essential questions asked by those in the profession: What is storytelling? How can it be useful? How to use it? What are the secrets to a good story? Storytelling consists of organisations finding and using seductive and convincing stories to sell their messages. It is done internally to mobilise and externally to captivate and create customer loyalty. Storytelling gives a meaning to the relationship brand/consumer. It is of use to companies that already have a history,of which can avail themselves, as well as the newest of companies that need to create a history in order to sell their messages.

E-reputation – Managing reputation in the digital area David Réguer Nov. 2011 - 224 pages - 160 x 210 mm - 9782100565535 - 22,00 €

E-reputation is the managing of the reputation of one’s identity or brand on the Internet be it a company, an organisation, or an individual. Public awareness acquired by any form of private or public organisation is an asset that can generate value. The concept of reputation existed long before the arrival of the Internet but the development of social networks gives it a new dimension and scope by providing numerous spaces where cybernauts can express their opinions. These multiple and posted expressions of thought create images that themselves make the reputation(s) of the brand. Neuromarketing Olivier Droulers, Bernard Roullet October 2010 - 224 pages - 160 x 210 - 9782100545643 - 19,90 €

Community management Matthieu Chereau July 2010 - 192 pages - 160 x 210 - 9782100546060 - 19,90 €

Marketing comportemental Arnaud Caplier, Alain Sanjaume June 2010 - 224 pages - 160 x 210 - 9782100534388 - 19,90 €

L’Affiliation - Bâtir, administrer et réussir un programme efficace Antoine Denoix May 2010 - 192 pages - 160 x 210 - 9782100534906 - 19,90 €

Brand Content Matthieu Guével Oct. 2009 - 224 pages - 160 x 210 - 9782100533794 - 19,90 €

Mobile marketing Florence Jacob & Fabien Lienard Oct. 2009 - 224 pages - 160 x 210 - 9782100530458 - 19,90 €

Web Conversion Thomas Faivre-Duboz, Raphael Fétique

http://www.dunod.com/auteur/matthieu-chereau



PROFESSIONAL EFFICIENCY

Putting a Stop to PowerPoint! Relearning how to think and present Nicolas Beretti, Founder of Advertuous (www.advertuous.com), a green ethics advertising agency

and lecturer at CELSA and Paris Descartes, France 1st edition - Jan 2012 - 200pp - 140x220 mm - 9782100570522 - Soft cover - 15,90 €

Use of PowerPoint software has become so widespread in organizations that, very often, it is abused. The author has written an “anti-PowerPoint manual,” not from a technological point of view but rather from a methodological and managerial one. The work provides managers and all potential users of this software the keys to regaining control of their preparatory work and PowerPoint presentations (how step back and gain perspective) by improving their effectiveness and creativity. It also provides alternatives to the use of PowerPoint, new tools, in function of the objectives sought, and this always with the goal of increasing effectiveness. Readership: Managers, employees, users of PowerPoint wishing to improve their oratory or managerial performances, Students in communication

Organize Your Notes With Mind Mapping Draw your ideas! Pierre Mongin, Training advisor, instructor at the University of Lille, France and of MBA at HEC and

Xavier Delengaigne, A regional attaché specialized in new information and communication

technologies, Director of information systems in Lille, France, trainer in management and IT, digital blogger and the author of several books November 2011 -192 pages - 140 x 220 mm - 9782100556625 – Soft cover - 13,90 € Who has not dreamed of mastering a simple and reliable technique to shorten words and organize their text so as to quicken their writing speed when taking notes that are often very complex? This work shows how to use Mind Mapping (the visual representation of your ideas) to take notes from all sources (oral, written, electronic): a simple, unique, easy-to-learn tool that makes it possible to rapidly access information that has been treated with it, thus making it immediately useful. Readership: General public

Organize Your Time With Mind Mapping Xavier Delengaigne, A regional attaché specialized in new information and communication

technologies, Director of information systems in Lille, France, trainer in management and IT, digital blogger and the author of several books 1


Who has not dreamt of mastering a simple and effective technique to organise their time, and increase efficiency and quickness in their professional or personal lives? This work shows how to put Mind Mapping (the visual representation of your ideas) to work in the management of time: simple tools, easily learned and assimilated, making it possible to access a great number of organised and treated, therefore immediately usable, data. You will thus learn how to plan your activities, manage your daily tasks and better organise your time integrating the time of others into your organisation.

Readership: General public

http://www.dunod.com/auteur/xavier-delengaigne




Memorising Effortlessly… With Mind Mapping and other hints and tips to build and reinforce your memory Xavier Delengaigne, A regional attaché specialized in new information and communication

technologies, Director of information systems in Lille, France, trainer in management and IT, digital blogger and the author of several books 1


This practical guidebook written by a Mind Mapping, project management, and organizational specialist explains not only how our brain works but, more importantly, how to double the capacity of our memories by learning how to rely on external aids. It thus offers the reader the choice between increasing the potential of his/her memory by strengthening it and/or to eliminate useless information by a better organization. Readership: All publics, those in training and occupational retraining, students, mind mappers

Organising Your Life With Mind Mapping Organisez votre vie avec le mind-mapping Pierre Mongin, Xavier Delengaigne February 2011 - 2

nd edition - 248 pages - 140 x 220 mm - 9782729611323 - 17,30 €

Rights sold to: Vietnam / More than 6.000 copies sold since 1st

publication This new edition that makes a much used tool in the business world, and daily personal life accessible to the layman, includes a new chapter. The work shows how, with the aid of mind maps, one can easily reorganise the big and small projects of one’s daily life – one’s head – and become aware of the relationships with others and one’s way of looking at the world – one’s heart. Of course, numerous drawings enrich this interactive and entertaining work. Once familiarised with this tool one can no longer do without it! The new chapter deals with mind mapping in vulnerable situations in daily life. Includes an 8-page colour notebook.

Organizing your Training Sessions with Mind Mapping Frédéric Le Bihan et al., Training consultant and founder of the French School of Heuristics,

France

1st

edition - October 2012 - 224pp - 140x220 mm - 9782100556052 - Soft cover - 16,90 €

This work explains how to put Mind Mapping at the centre of a training program. It is a simple unique tool for the quick and easy acquisition of Mind Mapping techniques for the occasional or experienced trainer. The mind map outlines a comprehensive system of information thanks to which the trainer can visualize at a glance what needs to be done and how to do it thus making it possible for the trainer to design, build, teach and evaluate a training module, to develop training aids and exercises for the organization of training sessions. It provides an instant overview of the contents of a module that are categorized according to pedagogical objectives, choice of methods, time lines, and the interdependence of the actions which translates into a gain of time and clarity. Readership: Consultants, trainers, training managers, HR managers, occasional trainers, managers


http://www.dunod.com/auteur/pierre-mongin




SELF-HELP PSYCHOLOGY BEHAVIORAL SCIENCES

SELF-HELP, WELL BEING

Sophrology in Daily Life A source of well-being for all Catherine Aliotta, Director and founder of the Sophrology Academy Institute, Paris, France

1st

edition - February 2012 - 176pp - 140x220 mm - 9782729612023 - Soft cover - 17,90 €

Sophrology, which combines breathing, muscular relaxation, and visualization of positive images, has long been used in a medical framework and has become a widely and commonly used tool for personal development and well-being. This practical little handbook on the practice of sophrology in daily life teaches the reader how to use this method in day to day life. Decidedly practical, this book helps to recognize the principal generators of energy. Accounts and cases of emblematic figures chosen from private as well as professional life are presented along with short exercises (“sophro express”) or in long duration sessions. Numerous drawings are also included. Readership: All publics, coaches, consultants, educators, trainers

Sophrology Therapeutic applications Bernard Etchelecou, Clinical psychologist and psychotherapist. Former teacher at the Collège

International de Sophrologie Médicale, Lyon and Paris, France and is currently consulting at the Institut européen de sophrologie du travail, Luxemburg

1st

edition - February 2012 - 288pp - 155x240 mm - 9782729611897 - Soft cover - 26 €

This work demonstrates to various health professionals (doctors, nurses, physical therapists, speech therapists, dental surgeons, psychotherapists, etc.) how to integrate sophrology into their practices. Each chapter of this collective work, under the co-ordination of Bernard Etchelecou) was written by a practitioner in the field covered. Readership : Health professionals, in particular physiotherapists, psychomotor therapists, speech therapists, doctors, nurses, carers, etc

Childbirth and Yoga Elisabeth Raoul, Midwife, qualified sophrologist in OBGYN and qualified teacher of yoga. Founder of

the unit for the preparation of childbirth with sophrology at Notre-Dame-de-Bon-Secours, Paris and at the Saint-Antoine Hospital, Paris. Teacher at various midwifery schools in Paris, Lyon and Lille, France 1

st edition - May 2012 - 224pp - 155x240 mm - 9782729612245 - Soft cover - 22.90 €

Yoga, an art of living, a culture, a philosophy, a science and a therapy, is an extremely rich discipline that makes it possible to live gestation, birth and maternity in an optimal way. This work is a precise, detailed and practical manual that draws on numerous concrete examples and drawings that discuss and demonstrate all the steps of birth: preparation for childbirth, yoga and breathing during labor, breastfeeding, massages and yoga for the new mother. Readership: Midwives, child birth carers, mothers

http://www.dunod.com/auteur/catherine-aliotta

http://www.dunod.com/auteur/bernard-etchelecou



Motivation, the On/Off Switch How to stay motivated, be motivating and happy with…. Nathalie Ducrot, Business Coach and Training Facilitator, ProOPTIM Founder, Switzerland 1


Neuroscience, positive psychology and a systematic approach provide new tools to maintain the quality and intensity of our motivation, and guarantee success and satisfaction in both our professional and personal lives. This is what the author sets out in a practical and educational manner for use in daily life. Readership: All publics, coaches, HR personnel, managers, entrepreneurs, team leaders

Rebooting Yourself Through Hypnosis Instant Reprogramming of the Five Senses Gaston Brosseau, Psychologist, hypnotherapist and former President of the Quebec Society of

Hypnosis, Canada

1st

edition - Oct 2012 - 272pp – 155x240 mm - 9782729612610 - Soft cover - 28 €

This handbook of hypnosis outlines the approach developed by the author, a recognized psychologist and hypnotherapist, who has taken part in numerous training sessions in Canada, France, Belgium and Switzerland. This approach is characterized by immediate results and the simplicity of the means used. It could almost be called “instant hypnosis.” The author details the fundamentals and mechanisms of his approach as well as the tools to put it into practice. Readership: Hypnotherapists, therapists, psychologists, all those interested in hypnosis

It’s My Place! How to open up to others without losing yourself Eric Trappeniers, Psychotherapist and Director of the Institut de la Famille, Toulouse, France 1


What is our place is a question we ask ourselves throughout life in different circles: in our family, our couple, at work, in society. Dare to take up a place, be at the height of this place… Seeking a place implies the fear of not having one or the desire to change places…But is change possible without asking the basic questions of: Who gave me this place? When? Why? How? A book rich in clinical examples based on more than 30 years of family therapeutics in order to highlight a fundamental question and create a new approach to the fundamental mechanisms which govern us. Readership: Psychotherapists, patients, those on a spiritual quest

Do what you want! 12 weeks to find your way and meet your destiny Maud Simon, Occupational psychologist, coach and guidance counsellor. She has developed an

innovative personal development method to help persons find their way and flourish 1st edition - Sept 2011 - 192pp - 140 x 220 mm - 9782729611828 – Soft cover - 17 €

This book presents a program that will enable you to reconcile your passions, desires, values and needs with your professional activities and thus to create a life full of enthusiasm and meaning. This method, developed by the author, accompanies you during 12 weeks in your search and discovery of yourself and your raison d’être. You are about to set out on a heady exploration via “interior” and “exterior” exercises that are surprising, educational and “devilishly” effective and which will enable you to finally meet your fabulous destiny and change your life! Readership: All publics, those seeking a new job direction, job seekers, students, retired, domestic engineers wishing to return to work, all those wishing to change their lives.



PSYCHOLOGY “LITTLE EXPERIMENTS IN PSYCHOLOGY” SERIES

This collection presents the most recent and surprising experiments and discoveries in the world of psychology be they scientific, cognitive or behavioural. An original and accessible introduction to psychology in the form of pedagogical files, questions, amusing tests or examples, and accounts of the results of experiments which enables a better understanding of human psychology.

The Secrets of Your Brain Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France

1st edition - March 2012 – 288pp – 150x210 mm - 9782100576944 – Soft cover - 16,90 €

The most surprising discoveries in cognitive psychology in 100 reports on experiments to better understand the workings of … our brains. The latest book from our bestselling author. Readership: All publics

RIGHTS SOLD TO: GERMANY

RIGHTS SOLD TO: GERMANY

When Nature Is Good to Us Nicolas Gueguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France

where he runs the GRESICO research laboratory. He is the author of numerous books 1st edition - May 2012 - 288pp - 150x210 mm - 9782100570560 - Soft cover - 16,90 €

Over the past ten years abundant research has dealt with the psychology of ecology and sustainable environment. This work sets out, in an amusing and lively way, 100 laboratory experiments that show the influence that physical environment and the components of this environment have on human beings. There are studies on the effects: of tree lined walkways on passersby; of the presence of mini-parks of trees and flowers on the feeling of security and respect for the environment and on delinquency and incivility; on the impact of flowers and plants in the workplace, class rooms, and hospital rooms… Readership: All publics

When Your Body Does the Talking Sébastien Bohler, Former student of the Ecole Polytechnique and Doctor of Neurobiology. Editor-in-

chief of “Cerveau et Psycho” 1

st edition - June 2012 - 320 pages - 150x210 mm - 9782100557462 – Soft cover - 16,90 €

Every day, we unintentionally send thousands of body messages be they through hands, posture, clothes, intonation or facial expressions. And our counterparts do the same! This book discusses 100 reports on experiments to better understand the workings of non verbal language. Using humoristic but well-documented examples, the reader will become an ace in decrypting others, be it in romance, at work or in daily encounters. Contents: The face. Mimics. The voice and the look. The hands. Movements and postures. Tastes and preferences. Examples: Why are tall men more successful in business? Does ones political affiliation show on our faces? Is a person who touches a dominator? Does a woman's initiative betray her desire? What does a person's office reveal about them? Why does the boss always have a bigger chair? What to think about someone who plays with their pen when talking? How to determine a false smile? Is your personality reflected in your clothes? Is a gold watch a sign of narcissism? Is a solid handshake a sign of honesty? Is a woman who lowers her eyes worried? ...

http://www.dunod.com/auteur/alain-lieury



RIGHTS SOLD TO: GERMANY & KOREA

Why Do We Do Stupid and Irrational Things? Sylvain Delouvée, Senior lecturer of social psychology at Université Rennes 2, France, Editor-in-Chief of

the journal, “Les Cahiers Internationaux de Psychologie Sociale” and publications director of www.psychologie-sociale.org 1st edition - October 2011 - 224pp - 150x210 mm - 9782100558346 - Soft cover - 17,50 €

How can our behaviour be influenced by the context and presence of others? In an entertaining manner this work provides an answer using 20 of the most well-known psychological experiments on this theme: the Robbers Cave (Sherif), the psychology of panic (Cantril), obedience to authority (Milgram), cognitive dissonance (Festinger), effects of negotiation (Deutsch), etc. The author and illustrator form an effective tandem to create a work full of humour. Readership: All publics and psychology students

RIGHTS SOLD FOR 1ED TO: CHINA, ITALY, KOREA & ROMANIA RIGHTS SOLD FOR 2ED TO: JAPAN, RUSSIA & GERMANY

Managerial Psychology How to be more effective and efficient at work Patrick Amar, graduate of the prestigious French ESSEC Business School, with a Masters in clinical

psychology. Co-founder and head of AXIS MUNDI www.axismundi.fr , a management and HR consulting firm providing counselling and coaching to business leaders. He is head teacher of HR at ESSEC and HEC business schools and at 3 Universities. Honorary President of the European Association of Coaching (AEC) and the author of numerous books.

2nd

edition - January 2012 - 256pp - 140x220mm - 9782100574087 – Soft cover - 19,90 €

Positive thoughts, defensive mechanisms, emotional intelligence, persuasive communication, motivation and leadership theories, stress, management of difficult personalities, etc are all concepts that refer to psychological theories. Starting from experience or founding concepts in clinical, social and organizational psychology, the author provides managers with tips and tools to clarify and enrich their managerial practice, and to open up new opportunities for personal and professional development. This new edition is enriched with chapters on risk and empowerment. New drawings from illustrator Hervé Pinel bring a touch of humour to this pragmatic reference tool. Readership: Managers, those that are managed, all publics, students of psychology and management

Does Power Breed Arrogance? Laurent Auzoult, Senior lecturer of social psychology at the Université de Franche-Comté, Besançon,

France and teacher of psychology at the Gestion des Entreprises et des Administrations 1

st edition - October 2011 - 192pp - 140x220 mm - 9782100566617 - Soft cover - 17,50 €

Is power always the object of a devouring passion? Does it corrupt those who hold it? Does it lead to abuse? Does it fuel a vassal mentality? This book examines 100 little experiments concerning power, the abuse of power, the corrupting influence of power, the use of power. Also dealt with are subjects such as the foundations of power, individual and social consequences of power in social situations: school, couples, work. Readership: All publics, psychology students, students of business and political studies

http://www.psychologie-sociale.org/

http://www.axismundi.fr/



RIGHTS SOLD TO: GERMANY & ITALY

An Elephant’s Memory Real tricks and false ideas Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France

1st edition - April 2011 - 248pp - 140x220 mm - 9782100558230 - Soft cover - 17,50 €

This work, educational, full of humour, and teeming with examples, gives an overview of the various methods for memory development. It is illustrated with the most surprising of experimental results. A “classic” subject often treated in a dry academic or utilitarian manner is here reconsidered in a marriage of science and clarity. Readership: All publics

Everything You Should Know To Understand Others Serge Ciccotti, Psychologist and associate researcher at the University of Bretagne-Sud February 2011 - 2

nd edition, 424 pages - 140 x 220 mm - 9782100556540 - 18,50 €

The most surprising discoveries of scientific psychology in 150 reports on experiments to better understand… the psychological functioning of others. Serge Ciccotti, has already authored 4 titles for Dunod in the “Little Experiments in Psychology” series. He also co-authored with Nicolas Guéguen “Why Do People Look Like Their Dogs?” (2010). RIGHTS SOLD TO: BRAZIL, CHINA, CZECH REPUBLIC, GERMANY, ITALY, JAPAN, KOREA, PORTUGAL, ROMANIA, AND VIETNAM The Psychology of the Consumer - to better understand how you are influenced Nicolas Guéguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France

where he runs the GRESICO research laboratory. He is the author of numerous books March 2011 - 2

nd edition - 280 pages - 140 x 220 mm - 9782100556489 - 18,50 €

An updated 2

nd edition that includes all the latest experiments in consumer

psychology from 2008 to 2010. The most surprising discoveries of scientific psychology in 100 reports on scientific experiments to better understand the techniques used to influence consumer behaviour. RIGHTS SOLD TO: BRAZIL, CHINA, ITALY, KOREA, ROMANIA, RUSSIA, AND TAIWAN Why Should We Smile if We Aren’t Attractive? The psychology of seduction Nicolas Guéguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France

where he runs the GRESICO research laboratory. He is the author of numerous books March 2011 - 256 pages - 140 x 220 mm - 9782100556601 - 18,50 €

The most surprising discoveries of psychology in 100 reports on experiments to better understand… the mechanisms of seduction and behaviour of those in love.

RIGHTS SOLD TO: CHINA, GREECE, ITALY, KOREA, NETHERLANDS, ROMANIA, RUSSIA, AND VIETNAM



BEHAVIOURAL SCIENCES

Dreaming, Fantasising, Virtualizing From the psychic virtual to digital virtual Serge Tisseron, Psychiatrist and psychoanalyst, head professor at the Université Paris VII, France 1st edition - February 2012 - 192pp - 155x240 mm - 9782100572854 - Soft cover - 22 €

In this new work Serge Tisseron examines three ideas; fantasy, dream and virtualization. Working with these three fields he comes up with a common thread: the absence of the will to see. It is a methodical voyage in the service of the elucidation of the virtual revolution that characterizes our society and modifies our psyche. Readership: Psychoanalysts, clinical psychologists.

Unconscious Psychic Transmission Projective identification and fantasy of transmission Albert Ciccone, Psychologist, psychoanalyst, professor of psychopathology and clinical psychology at

the Université Lyon 2, France 2

nd edition - February 2012 - 264pp - 155x240 mm - 9782100572274 - Soft cover - 24 €

This work presents a fascinating model of the understanding of the process of unconscious psychic transmission. Numerous clinical examples illustrate the two principal modalities brought to light by the author: projective identification, and fantasy of transmission. This book will enlighten practitioners about the difficult question of repetition of pathological behaviour from one generation to another. Readership: Psychoanalysts, psychologists, psychotherapists, psychology students

Children’s Tales and Couches Mediation of children’s tales in psychic life René Kaës et al., Psychoanalyst and Professor Emeritus of psychology and clinical psychopathology at

the Université Lyon II, France 4

th edition - February 2012 - 256pp - 155x240 mm - 9782100573387 - Soft cover - 25 €

The authors, all of whom are psychoanalysts and clinicians, examine the role and function of children’s tales in personality development in the framework of analytical treatment and therapeutic relations. This 4

th edition has been completely

reviewed and reworked, and includes a new chapter by Anne Brun - The therapeutic mediation of children’s tales in infant psychosis and autism. Readership: Psychoanalysts, psychotherapists, psychologists

The Child and Tales of the Wolf A tool of therapeutic mediation Claude Wacjman, Psychologist, clinician and specialist teacher 1

st edition - February 2012 - 144pp - 140x220 mm - 9782100570041 - Soft cover - 15 €

This work sets out in detail from a psychopathological and clinical point of view how tales of the wolf can trigger a process of easing the internal tensions of children that have serious psychological problems (treated in the framework of IMEs [medical educational institutions] or in CMPPs [medical psychological pedagogical centres]). The book uses numerous clinical cases and includes commentaries and interpretations of numerous drawings of wolves. It is a therapeutic mediation method that will be of great aid to all those involved in institutional therapy. Readership: Clinical psychologists, social worker, rehabilitation specialists

http://www.dunod.com/auteur/serge-tisseron

http://www.dunod.com/auteur/albert-ciccone

http://www.dunod.com/auteur/rene-kaes

http://www.dunod.com/auteur/claude-wacjman



Memory and Academic Performance Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France 4th edition - February 2012 - 208pp - 170x240 mm - 9782100574155 - Soft cover - 15 €

This new revised and updated edition takes into account the latest research carried out at secondary schools, on children between the ages of 11 and 15 years of age. This internationally renowned author provides concrete answers to questions such as: Should learning off by heart be abolished? Do we learn with a photographic memory? Can we study while listening to music or watching TV? Readership: Undergraduates of psychology, teacher training students, educational professionals

Motivation Theories An integrative mode-based approach Fabien Fenouillet, Professor at the Université Paris Ouest-Nanterre La Défense, France 1st edition - August 2012 - 328pp - 155x240 mm - 9782100570768 – Soft cover - 26 €

Motivation makes it possible to explain human behaviour. Very few psychological phenomena are not influenced by it. Motivation, whether it be in training, in the work place or for the study of cognitive mechanisms has often shown itself to be of help in making it possible to understand countless human activities. There are, today, at least 101 motivational theories making this concept a complex universe to understand. This work has two objectives. On the one hand to present an integrated motivational model that makes it possible to create a bridge between the various theoretical concepts thus giving some organization to this immense galaxy of motivation. And on the other hand to discuss individually the major lines of 101 motivational theories in the framework of the integrated model. Contents: Introduction. Principles of the integrated model. Presentation of the integrated model. Principle of the integration. Motivational conceptions of primary motives. Motivational conceptions of secondary motives. Motivational concepts linked to predictions. Motivational concepts in the context of decision taking. Concepts linked to the relationship between motivation and strategy. Motivational concepts linked to results. Readership: Undergraduate and postgraduate students in psychology

What is Positive Psychology? Rebecca Shankland, Lecturer at the Université Pierre-Mendès-France, France

1st edition - Sept 2012 - 160pp - 130x180 mm - 9782100554102 – Soft cover - 12.90 €

This clear and analytical work discusses the various aspects of positive psychology, an increasingly important subject that deals with the positive functioning of the individual, groups of humans, institutions and society as a whole. Contents: Introduction to positive psychology. A science of well-being. Positive emotions. The approach based on resources. Development of protective factors. Psychology of constructive relationships. Institutions encouraging self-fulfilment. Positive psychology and psychotherapy. Tests and questionnaires concerning positive psychology. Conclusion. Readership: Undergraduate and postgraduates students in psychology

http://www.dunod.com/auteur/alain-lieury



Mindfulness Based Cognitive Therapy Christine Mirabel-Sarron, Psychiatrist at the Hopîtal Sainte-Anne, Paris, France 1

st edition - Sept 2012 - 160pp - 155x240 mm - 9782100570140 - Soft cover - 22 €

The practice of Mindfulness Based Cognitive Therapy or MBTC is a practice of emotion management that is being used more and more. In addition to patients suffering from stress or psychiatric pathologies it is appropriate for all. It is recommended widely yet it is a highly codified practice. This work defines and describes MBTC in an educational manner with numerous illustrations. Contents: Definition of the concept of mindfulness. History of the mindfulness approach in medicine from MBSR (Mindfulness Based Stress Reduction) to MBTC. How the treatment proceeds: First phase (developing self-observation…), Second phase (cultivating complete awareness…), Consolidation. How it works? For whom? Evaluation tools. Evaluation and perspective studies. How to become an instructor? Readership: Psychotherapists, clinical psychologists, psychiatrists

Discontent in Modern Society René Kaës, Psychoanalyst and Professor Emeritus of psychology and clinical psychopathology at the

Université Lyon II, France

1st

edition - Oct 2012 - 240pp - 155x240 mm - 9782100581825 - Soft cover - 23.50 €

How do the new resources of contemporary psychoanalysis (notably those arising out of group psychoanalysis) make it possible to understand the current forms of mental suffering? Which pathological disorders that impede the ability to love, think, play, or work does the group approach to the psyche make it possible to treat? This is the common thread of this new book by René Kaës who takes great pains to provide the reader with the valid tools to identify the root of “discontent” today: the culture of defiance. Almost a century after Sigmund Freud’s “Civilisation and Its Discontents” this new work is a sharp examination of the real roots of modern “discontent.” Contents: The man out of step with others: Modernity and modernism. Malaise in the culture and psychic suffering of social origin. Contemporary sources of discontent: Post modernity and hypermodernity. Reflecting on discontent in the context of contemporary psychoanalysis. Impulse and sexuality: Pain and the victory of Narcissus. Envelops, limits, capacity and transition. Identification malaise and identity uncertainty. Urgency, activity and workings of the thought process. Ideals and the malady of the ideal. Violence and defiance. Readership: Psychoanalysts, psychologists, psychotherapists, psychiatrists



SCIENCE & TECHNOLOGY PHOTOGRAPHY & VIDEO WINEMAKING & OENOLOGY

POPULAR SCIENCE

RIGHTS SOLD TO: BRAZIL, CHINA, ITALY

Did You Say Chemistry? Yann Verchier, Doctor of electrochemistry, qualified teacher of physical science, teaching at the

Université de Technologie de Troyes (UTT), France, and Nicholas Gerber 1st edition - June 2011 - 176pp - 150x210 mm - 9782100559954 - Soft cover - 15 €

Lignes de Sciences 2012 - Best popular science book Matter is made up of 91 natural elements in various combinations. How can they be recognized? Get out your microscope of a budding chemist and observe: you will discover all the secrets held by that piece of chocolate you are about to devour, or the bar of soap that slipped out of your hands. Thanks to this book you are going to learn how to extract, transform, and separate the molecules that make up matter. You will understand why these molecules react to each other and how chemists use these properties to create all those products which are a part of our daily lives. Readership: All publics

RIGHTS SOLD TO: SPAIN & ITALY

The Beautiful Book of the Universe From the Big Bang to the Big Rip Jacques Paul, Scientific attaché at the laboratory of astroparticle physics and cosmology at Université

Paris 7, France. Author of numerous books. & Jean-Luc Robert Esil 1

st edition - October 2011 - 420pp - 180 x 210 mm - 9782100567201 - Hard cover - 25,90 €

200 illustrations

Where does the colour of galaxies come from? Should we be afraid of cosmic rays? What will happen to the Sun? Are there other universes? This magnificent full-colour work retraces the history of the universe in 200 major stages of formation. Like a leitmotiv Haley's Comet, which appeared near Earth for the first time over 10 million years ago, is a recurring figure in this story. The entries are in chronological order from the Big Bang to the hypothetical Big Rip. Each concept or discovery is the object of a short description and a beautiful and evocative full colour illustration. Readership: All publics

Animal - Officially Approved ./ Unravelling our relationship with the living

Bernadette Lizet, Jacqueline Milliet –ethnologists, research directors at CNRS and researchers

with the national Natural History Museum of natural history.

1st

edition - October 2012 - 256pp - 140 x 220 mm - 9782100582853 - Hard cover - 22 €

This work recounts, via 11 very different stories, the relationship of man and the animals that live around them. Animals are seen as sometimes to be protected and sometimes as threatening, and thus to be tamed or channelled. These relations are complex and strained because they are regulated by legal, ethical, and moral standards that try to establish practices that ensure a sustainable co-existence. There is a broad range of examples: the Amazonian parrot, city pigeons, the black Malagasy lemur… and in the diversity of the situations presented, the major questions of the conservation of bio-diversity, of animal well being, of safe food, of reasonable sustainable use of natural resources and the legitimacy of the slaughtering of animals are discussed.



RIGHTS SOLD TO: CHINA, ITALY

What if Time Didn’t Exist? A little subversive science Carlo Rovelli, a leading theoretical physicist, he has conducted research at Imperial College, Yale

University, the University of Rome, and the University of Pittsburgh and is currently professor of theoretical physics at the Université de Marseille, France. The author of more than 150 scholarly articles and the books: Anaximandre de Milet / 1st edition - March 2012 - 160pp - 140x220 mm - 9782100572731 - Soft cover - 14,50 €

Lignes de science 2013 - Prize for best popular science book Carlo Rovelli, in a short essay, ponders the notion of time and space, and discusses the attempts of past and present theories to deal with the issue: general relativity, quantum mechanics, quantum gravity, strings and other loops… By putting forth his reflections, those of a physicist that are closely linked to his personal career, his setbacks and successes, Carlo Rovelli gives witness to what science and the mission of a researcher are. Contents: Rebellion and dreams. An extraordinary problem: quantum gravity. Loop quantum gravity. Science or the permanent exploration of new ways to think about the world. Loops, spin networks, primordial cosmology and black hole specific heat. Time doesn’t exist. Loops, knots and others. Science in the world. Readership: All publics

Civilisations and Climate: The role of climate in the development of civilisations Vincent Boqueho, Graduate engineer of SUPAERO (aeronautics and space), Doctor of astrophysics,

secondary school teacher of physical sciences at Les Eucalyptus, Nice, France. The author of several books (by Dunod : Toute la physique sur un timbre poste; La vie ailleurs / Quai des Sciences.) 1st edition - April 2012 - 192pp - 140x220 mm - 9782100575688 - Soft cover - 18 €

In this new work the author presents an interesting analysis of the impact of climate on the history of human society. How has the climate changed? Can the link between climate change and the development of human societies be established? Why did some regions experience economic growth while others did not? The appearance of areas of civilization coincides with climate zones defined by three criteria: not too cold, not too warm and with sufficient variations from year to year. Without denying that industrialization and progress in agriculture have made humans more independent of the effects of the climate the author holds that the climate will always, given the growth in world population, be an important factor in explaining this subject. Readership: All publics

A Stroll Through Cosmology Aurélien Barrau, French astrophysicist, specialized in astroparticle physics, black holes and cosmology 1st edition - April 2013 - 192pp - 140x220 mm - 9782100575688 - Soft cover - 18 €

Modern science has revolutionised our understanding of the universe. In this short essay, Aurélien Barrau sets out, in simple terms, the cosmos in the perspective of today’s physics. An excursion, mixing science and philosophy, which visits one after the other the pillars and enigmas of the Big Bang. Going beyond the standard models, Aurélien Barrau discusses current speculation and plunges into the heart of multiple universes and the “pre-Big Bang.”

Readership: All publics

http://www.dunod.com/auteur/carlo-rovelli



Little Chronicles of Improbable Science – The mystery of magnetic cows and 39 other wacky discoveries! Pierre Barthélémy is a scientific journalist who has for many years been a contributor to “le Monde” (at

one time he was the director of the “Science & environment” department) and at present has a blog on le Monde.fr. He has also contributed to other publications, notably “Sciences & Vie.” 1st edition - April 2013 - 192pp - 140x220 mm - 9782100575688 - Soft cover - 18 €

This work is made up of 40 chronicles of “improbabology” that appeared in the weekly “Sciences & Technologie” supplement of “le Monde.” From the study of the ability of humans to walk straight to that of the link between bar hostesses’ earnings and their menstrual cycles these offbeat studies provide food for thought once the initial chuckle has passed! The mystery of magnetic cows. Who wants to try cat food? Do women make men stupid? How fast does death walk? Do the powerful see themselves as being physically bigger than they are? Looking for the Marie-Antoinette syndrome. Each chronicle includes an amusing drawing by Rachid Maraï. Readership: All publics

RIGHTS SOLD TO: SPAIN & ITALY

Tracking the Stars A practical guide for the amateur astronomer Pierre Bourge, Amateur astronomer, founder of the Normandy Astronomy Society in 1945 and director of

the Aniane Observatory, France since 1957, Jean Lacroux and Nicolas Dupont-Bloch 17

th edition - June 2012 - 384pp - 170x240 mm - 9782100578573 - Soft cover - 27 €

Tracking the Stars has been a work of reference since 1969 when first published. However the advances in equipment in astronomy, due in large part to the appearance of the web-cam, have created a revolution in the field. The aim of the book remains the same: learning some of the major concepts of astrophysics, getting one’s bearings in the sky, mastering the instruments, making observations and taking one’s first photos. In this 17

th edition, in colour, the technical data (imagery, filters, software…), the event

data (eclipses, planet visibility), and observational data (structure of the universe, planetary science) have all been updated. Readership: Amateur astronomers, all publics

Discovering Birds A field guide to recognising and knowing them Frédéric Jiguet, Senior lecturer at the Natural History Museum, Paris, France and author of numerous

titles on ornithology 1st edition - March 2012 – 192pp - 135x210 mm - 9782100572601 - Soft cover - 15,90 €

Where does the Sanderling sandpiper come from? How to tell the difference between a buzzard and a black kite? This series, a new generation of guide books, is published in partnership with the French Museum of Natural History for those seeking to better understand Nature. This work is made up of two parts. The first part explains how to observe birds and what birds are. The second part is devoted to identification. The 120 most common species are discussed in one-page files. In annex there is a practical guide containing the co-ordinates of associations, museums, shops, scientific web-sites as well as a bibliography.

A new collection of nature guide books in partnership with the Muséum National d’Histoire Naturelle. To understand Nature and its bio-diversity one must recognise the species that surround us. The works in this collection provide the tools that “budding” naturalists need to begin a collection or simply to be able to find the name of a “discovery.”

http://www.dunod.com/auteur/frederic-jiguet



DICTIONNARY

Scientific English-French Dictionary 24 000 entries Jacques Bert, Teacher of physics at the Université Claude Bernard, Lyon, France 4

th edition - March 2012 - 352pp - 140x220 mm - 9782100553990 - Soft cover - 21,90 €

Today’s students must immerse themselves in Anglo-Saxon scientific literature (English manuals, journals, scientific publications, papers presented by research students, articles on the internet, etc.) This scientific dictionary is a real tool to help students navigate in texts that specialize in mathematics, physics, mechanics, astronomy, chemistry, biochemistry, medicine, botany, geology or geography. The author has collected over 24,000 entries and includes for each of them the French translation, the grammatical category, the type and relevant scientific field. This completely revised new edition has been augmented with additional entries from all fields of science and contains revision of numerous terms. Readership: Undergraduates, researchers, teachers, professionals

EARTH SCIENCE

History of the Earth Serge Elmi, Former teacher at the Université Claude-Bernard, France and Claude Babin 6

th edition - March 2012 - 256pp - 140x220 mm - 9782100575954 - Soft cover - 24 €

This updated 6

th edition sets out a clear and detailed chronology of the events and

evolution that have formed our planet over 4.5 billion years (atmospheric changes, appearance of life …). It reconstructs the chronology of geological periods with evidence (facies, traces of life, glacial, extinction, and tectonic phenomena …) used by historical geology to link the major geological (plate tectonics, orogeny…) and biological (appearance of life, photosynthesis, mass extinction…) events. Readership: Undergraduates and postgraduates in earth science, geography, biology, chemistry, physics.

Hydrogeology Objectives, methods, applications Eric Gilli, Teacher at Université Saint-Denis/Vincennes (Paris 8), Christian Mangan and Jacques-Noël Mudry 3

rd edition - April 2012 - 352pp - 170x240 mm - 9782100576395 - Soft cover - 34 €

Hydrogeology, the science of groundwater, attempts to make it possible to better plan the use of water resources. It must, therefore, identify aquifers or underground water layers, and, especially today, protect and manage water resources. Hydrogeology is also important in understanding and preventing incidents/disasters during major construction projects. This new edition includes the present European standards and new case studies. Readership : Postgraduates of earth and environmental science, geography, student engineers in agronomy RIGHTS SOLD TO: USA/UK

http://www.dunod.com/auteur/jacques-bert

http://www.dunod.com/auteur/serge-elmi

http://www.dunod.com/auteur/eric-gilli



BIOLOGY

Illustrated Handbook of Biology Daniel Richard et al., Former teacher of biology at IUFM Midi Pyrénées, France

1st

edition - September 2011 - 256pp - 170x200 mm - 9782100564118 - Soft cover - 22 €

This highly illustrated 4-colour handbook presents the main structures, functions, mechanisms and biological cycles to be known. Grouped together by themes, more than 400 diagrams and photos are commented to allow you to revise at a glance! Readership: Undergraduates in life sciences, postgraduates of biology, chemistry, physics and earth science and those preparing the secondary school teaching diploma RIGHTS SOLD TO: GERMANY

Cellular and Molecular Biology A complete course of study in files 200 course files, 200 multiple choice questions with answers Daniel Boujard et al., Teacher of cell biology at the Université Rennes I, France 1

st edition - August 2012 - 512pp - 193x250 mm - 9782100564255 - Soft cover - 35 €

This work sets out all the concepts of cellular and molecular biology chemistry taught in the first years of undergraduate Life and Health Science studies. This concise course of study is presented in the form of short two-page sections with two-colour illustrations. “Technical files” set out in detail the experimental procedures and commonly used manipulation and experimental techniques. Medical inserts make the connection with Life and Health Sciences. At the end of each section multiple choice questions enable self-evaluation. Readership: Undergraduate students of life sciences and bioengineering, 1

st year

medical students

Textbook of Biology 300 course files, 300 questions and answers Daniel Richard et al., Former teacher of biology at IUFM Midi Pyrénées, France 2

nd edition - Oct 2012 - 768pp - 193x250 mm - 9782100582235 - Soft cover - 45 €

This work presents the modern elements of biology taught in the first years of advanced studies. This concise course of study is presented in the form of 300 richly illustrated two-page colour files. “Focus” points provide additional historical and technical information or information that has relevance to current major societal concerns. Multiple choice questionnaires at the end of each chapter make it possible for the student to self-evaluate. A few test subjects with commentary are included at the end of the work. This new full colour edition has been updated and completely revised with a French-English glossary. Contents: Biological systems. Genetics. Metabolism and nutrition. Relational functions. Reproduction and development. Ecology and ethnology Readership: Undergraduate students in life sciences and those preparing the secondary school teaching diploma in life sciences and earth sciences, and 1

st year

medical students



Mini-Handbook of Vegetal Biology Course of study and multiple choice questions with answers Vincent Chassany et al., Teacher of earth and life sciences at the Université Paris Diderot, France 1


The Mini-Handbook collection presents in a concise and interesting format (two colours, numerous diagrams) the basic concepts. The course is illustrated with inserts containing historical or technical comments. At the end of each chapter are found a summary of the key points, and exercises as well as multiple choice or fill-in-the-blanks questionnaires with answers in order to test one’s understanding and prepare for test. This work is a simple concise introduction to vegetal biology. Readership: Undergraduates of life science and applied biology, postgraduates of life and earth science preparing the secondary school teaching diploma

CHEMISTRY

Chemistry A complete course of study in files 200 course files, 150 exercises and multiple choice questions with answers Alain Sevin (Ed.) , Teacher at the Ecole Nationale Supérieure de Techniques Avancées (ENSTA), Paris 1st edition - June 2012 - 544pp - 193x250 mm - 9782100570201 - Soft cover- 35 €

This work sets out all the concepts of general chemistry taught in the first years of undergraduate studies (Life Science, Science of Matter, and Health). The concise course of study is presented in the form of 200 two-page files. In addition, it includes boxed texts that contain techniques or an industrial application, exercises and multiple choice questions with answers. A web-companion chimie-generale.net offers... Readership: Undergraduates of life sciences and sciences, postgraduates preparing the secondary school teaching diploma in physics and chemistry, 1

st year medical

students

ITALIAN & PORTUGUESE TRANSLATORS AVAILABLE

Organic Chemistry at a Glance in 80 Files Evelyne Chelain (Ed.), Teacher at the Université de Cergy-Pontoise, France, Jacques Uziel and Nadège Lubin-Germain 2

nd edition - August 2012 - 192pp - 170x240 mm - 9782100576203 – Soft cover - 18 €

All the major concepts of organic chemistry are summed up in 2 to 6 page spreads in the form of a file covering nomenclature, reactions, chemical bonding, alkanes, hydrocarbons, alcohols... Each file is illustrated by numerous schematics to help the student rapidly assimilate and memorize the indispensable concepts that must be understood. Review questions are included. Contents: Carbon, structure of organic molecules, carbon chains, functional groups, isomers, tautomers, nomenclature, stereochemistry, stereoisomers, diastereomers, Lewis structures, resonance, chemical reactions, reaction energy, covalent bonding, polarisation, covalent radius, Van der Waals radius, chirality, alkanes, alkenes, alkynes, acetylene, hydrocarbon chains, aromatic hydrocarbon, alcohols, phenols, aldehyde amine, ketones, carboxylic acids, dienes, diols, carboxylic diacids, glucides, amino acids, proteins, lipids, terpenes, steroids... Readership: Undergraduates in life sciences and earth science, chemistry and physical chemistry, 1st year medical students

http://www.dunod.com/auteur/evelyne-chelain



ECOLOGY & ENVIRONMENT

AUTHORS PREPARED TO UPDATE & TRANSLATE THE ENGLISH EDITION

Green Process Engineering From concepts to industrial applications Martine Poux, Research engineer of chemical engineering at the Institut national

polytechnique/CNRS/Université Paul Sabatier, France 1

st edition - August 2010 - 492pp - 170x240 mm - 9782100516056 - Hard cover - 75 €

Lauréat du Prix Roberval 2011 This book offers a set of methods and new opportunities to implement in process engineering that will lead to safer processes, more efficient use of raw materials and energy and which will be more acceptable from the standpoint of environmental preservation and protection. The authors detail the different levels of approach to render processes more efficient: Tools for green process engineering; innovative methods for intensification; a new generation of processes. All concepts discussed are highly illustrated including examples of industrial projects. Contents: Part 1: Tools for green process engineering. Green process engineering design methodology: a multicriteria approach. Strategies for process optimization. Representation and modelling of processes Part 2: Technologies and innovative methods for intensification. Process miniaturization. Multifunctional reactors. Ultrasound and microwave activation. Intensification by means of formulation Part 3: A new generation of processes. Supercritical fluids. Ionic liquids. Water as solvent and solvent-free reactions. Electrochemical processes. Photo catalytic engineering. Biocatalysis and bioprocesses. Catalysis for sustainable chemistry Part 4: Future routes. Structure and engineering of cellulose. Product-process computer aided design Readership: Engineers, R&D and production technicians, graduate and postgraduate students in chemistry, biotechnology and process engineering.

The Fuel Cell Hydrogen and its Applications Méziane Boudellal, Renewable energy consultant 2

nd edition - January 2012 - 352pp - 170x240 mm - 9782100570577 - Hard cover - 65 €

Preface by Dr Ulf Bossel, European Fuel Cell Forum, Lucerne, Switzerland

This book presents the different varieties of fuel cells, their development, their functioning and their current and future applications. The author successively covers: Physico-chemical phenomena involved; the specific characteristics of each cell type (PEMFC, DMFC, DEFC, PAFC, AFC, MCFC, SOFC); useable fuels such as hydrogen and methanol, their constraints and their limitations; security and their current normative aspects; applications which involve fuel cells. This 2

nd edition has been revised and updated to include the numerous applications

of fuel cells (auxiliary power, high power devices, propulsion of boats, etc), materials for learning and training, as well as a chapter on hydrogen. The book also covers renewable energy and the importance of stocking up on and the recovery of electricity. Contents: The fuel cell? Principles of the fuel cell. Types of fuel cells. Modules. Fuels. System. Models, simulation and tests. Legislation and security. Applications Readership: An indispensable practical working tool for engineers, an invaluable source for students wishing to learn about the mechanisms and challenges of fuel cells and the avid lay person wanting to discover this new source of energy.

http://www.dunod.com/auteur/meziane-boudellal



Aide-memoire of HVAC Jean Desmons, Teacher of industrial refrigeration in renewable energy 3

rd edition - January 2012 - 488pp - 130x180 mm - 9782100572373 - Soft cover - 37 €

This aide-memoire presents an illustrated synthesis of the principal fields of HVAC. For each field the specific physics and technology are discussed and the most common applications are described. This work is made up of four parts: Part 1. The tools needed for the mastery of HVAC: thermal, pyschrometry, hydraulic, and aeraulic checks and assessments Part 2. The principal systems of environmental control: direct expansion, all air or all water systems, etc. Part 3. The various means enabling energy optimization and making new energy sources possible: solar, geothermal, recuperation and storage Part 4. The installation, maintenance and servicing of the various equipment. This new revised edition includes a new chapter on applied acoustics in HVAC. Readership: Engineers and technicians of HVAC engineering (design, installation, maintenance, and repair), students of HVAC design

Geothermal Energy Jean Lemale, Energy engineer, ADEME, France 2

nd edition - Feb 2012 - 320pp - 170x240 mm - 9782100572380 - Hard cover - 59 €

This work discusses geothermal energy in all its multiple aspects. There are two essential domains, one electricity, the other thermal. Electrical production particularly concerns those zones linked to recent volcanism. The thermal domain, available almost everywhere, has numerous applications that go from heating of private homes to mass distribution of heat to thousands of households. France is, by far, the European leader in urban geothermal heating (150,000 households are served in the greater Paris area). For each of these domains the technical (under-ground, and development) as well as economic and environmental aspects are dealt with. A chapter is devoted to the specific aspects of geothermal heat pumps, a domain that is in full expansion, and their multiple applications, heating as well as cooling, in individual homes, mass housing, and business. Readership: Energy professionals, engineering consulting firms, architects, town planners, public service professionals, students at engineering schools (energy, environment, sustainable development)

Mini-Handbook of Ecology Course of study and multiple choice questions with answers Claire Tirard, Senior lecturer at UPMC, Paris, France 1


The Mini-Handbook collection presents in a concise and interesting format (two colours, numerous diagrams) the basic concepts. The course is illustrated with inserts containing historical or technical comments. At the end of each chapter are found a summary of the key points, and exercises as well as multiple choice or fill-in-the-blanks questionnaires with answers in order to test one’s understanding and prepare for test. This work is a simple concise introduction to ecology. Readership: Undergraduates of life sciences, applied biology and postgraduates preparing the secondary school teaching diploma

http://www.dunod.com/auteur/jean-lemale



Practising Ecological Design Philippe Schiesser, Director of ECOEFF, a research, consulting and training dept. in eco design,

regular speaker at public, international, industrial and distribution companies. Associate teacher at the Université de Cergy-Pontoise, France. President of APEDEC 1


The first title of a series for engineers, this tool box provides 53 essential tools that are immediately operational in an all steps of an environmentally responsible approach: How to begin such an approach: the engineer and his mission statement, how to define a perimeter of action, begin with concrete actions or make a diagnosis, how to identify weak points and plan corrective actions, “the carbon footprint”; how to lead and drive the project: sustainable purchases, management control, indicators, growth, communication, increase awareness, inform; work in a network. The tools are presented by theme in two colours on two to four pages: a graphic presentation of the tool, the definition, the essentials in English, why and how to use it, advantages and precautions to take, discussion and explanation, and practical cases. Readership: Engineers and technicians working in consulting and R&D firms, managers of environment and sustainable development

Elements of Ecology Applied ecology François Ramade, Honorary Professor at the Université Paris Sud, Orly, France 7

th edition - Oct 2012 - 904pp - 175x250 mm - 9782100579815 - Soft cover - 69 €

Now in its 7th edition, and completely revised and updated to take into account the latest adverse effects of human activity on the environment. The Fukushima disaster has been included as well as the 7 billion world population mark. Following a presentation of the major factors responsible for the degradation of the biosphere, the author discusses the different types of pollution (atmosphere, soil, water) and the extinction of animal species. Contents: Causes of degradation of the biosphere: type and importance. The problem of pollution and its ecological implications. Atmospheric pollution. Soil pollution. Water pollution. Nuclear pollution. The degradation of biocoenoses and the destruction of the biosphere. The preservation of Mother Nature. Lexicon. Readership: Undergraduate and postgraduate students in life sciences, agronomy and environmental engineering students, those preparing for their secondary school teaching diploma

ELECTRONICS

Arduino How to master programming language and shields Christian Tavernier, Electronics engineer consultant and author of numerous books on

microprocessors and microcontrollers 1st edition - 2011 - 232pp - 170x240 mm - 9782100559275 - Soft cover - 24,90 €

This work explains the Arduino concept and the basic cards, the major principles of programming and interfacing with the exterior world, the principles of interface cards (called shields). It is illustrated with examples of implementation and the technical information to develop one’s own shields. The world-wide success of Arduino is due to the fact that it makes it possible to carry out, at the lowest possible cost, basic microcontroller applications without having specific knowledge of electronics or programming, without a soldering iron and without investing in development tools.



Contents: What is Arduino? The development environment and programming language. Interface cards or basic shields. Parallel digital I/Os: buttons, keyboards, LED, relays and displays. Analog I/O captors, potentiometer, dimmers, and motors. Synchronous and asynchronous serial interfaces, 12C. SPI. bus (single source). How to go further. Readership: Electronics amateurs, undergraduate students of electronics, teachers, technicians and engineering consultants (electrical engineering, control engineering)

Further with Arduino Ethernet, WiFi, GPS, GSM, Bluetooth... Christian Tavernier, Electronics engineer consultant and author of numerous books on

microprocessors and microcontrollers 1st edition - Oct 2012 - 224pp - 170x240 mm - 9782100582051 - Soft cover - 27 €

In this continuation of the previous work “Arduino: How to master programming language and shields” new more complex and ambitious programmable electronic circuit boards are presented. It deals with concepts and so-called “evolved” interfaces such as: Connections to networks (notably the Internet) by cable or WiFi; use of GSM to use Arduino via a cell phone; use of SD memory cards; linking of GPS modules to carry out geolocalized applications; use of synthesis and vocal recognition. The first chapter gives the readers not having read the previous work enough background to enable them to use this new work without difficulty. Contents: What is Arduino and how to use it? Smartphone type interfaces. Network. Wireless sensor network. Saving your data. Localization. Using Arduino from your cell phone. Speech Synthesizer. Arduino in the lab. Alleviating the lack of power Readership: Electronics amateurs, undergraduate students of electronics, teachers, technicians and engineering consultants (electrical engineering, control engineering)

RIGHTS SOLD TO: US/UK

NFC - Near Field Communication Principles and applications Dominique Paret, Consultant at dp-Consulting, Paris, France offering offers training and consultancy

to the automotive industry Worked at Philips for 15 years on automotive electronics projects including CAN (Controller Area Network), LIN (Local Interconnect Network), very high speed buses, time triggered concept; FlexRay, Safe by Wire, SBC (Single-board Computer), fail safe systems as well as identification, including smart cards, and RFID (radio frequency identification) 1st edition - July 2012 - 320pp - 170x240 mm - 9782100559893 - Soft cover - 39 €

NFC (Near Field Communication) designates a non contact technology derived from RFID (Radio Frequency Identification) first developed by Sony and Phillips and then adopted by Nokia, Samsung, Microsoft, and others. This technology enables the short distant exchange of data that is used in such diverse fields as: Non contact payment from a mobile phone or credit card; access control (company badges, car keys, tickets to events, mass transport cards…); store coupons (reductions or customer loyalty cards…) Already used in Asia, NFC technology is now beginning to be used in the United States and Europe. This market generated a turnover of around 8 billion in 2008 and should reach 30 billion in 2012. This work presents the state of the art of this technology of the future: the underlying electronic principals, the standards, possible applications, implementation, the market… Contents: A. Introduction and genesis of NFC: Waiting for NFC. Radiofrequency communications and NFC. Existing content and inheritance of existing content. Other possibilities of near field communication B. NFC concept: Technical description; the early days of NFC. ECMA. NFC IP1 and NFC IP2. NFC Security C. The NFC Forum. The NFC Forum: Generalities. The NFC Forum: ISO low layers. NFC



Forum: ISO high layers D. Interoperability, conformity, tests and tools. Interoperability and conformity. Conformance tests, hardware and software. Tools for conformity tests E. NFC application fields: Generic application fields of NFC. Segmentation, market typologies, problems, incidences and direct technical consequences. Integration of NFC in mobile telephony F. NFC components and antennas: Antennas, their environments, their implementations and NFC devices G. Next future of “near” and “far” field NFC: The continuation; NFC and its ISO relations with smart cards, mobile telephony, RFID and RFID mobiles Readership: Engineers, technicians and consulting firms in electronics and telephony

LEDs for Lighting Applications Performance, criteria and implementation Laurent Massol, Technical Manager at LED Engineering Development, France

1st

edition – Nov. 2012 - 256pp - 170x240 mm - 9782100570652 - Soft cover - 45€ The appearance of the first white LEDs (Light Emitting Diodes) in 1992 made it possible to envisage the use of these electronic components as sources of light on a mass scale. Since then their performance has continued to improve to the point that they are today an alternative to other lighting sources (incandescent or halogen lights) because of their flexibility, life span, and output. This book provides lighting professionals everything they need to know about these emerging technologies: a review of the physics of light, theoretical basics of diodes, clear explanations of the performances of the various diode families, help in making the choice of technical solutions and their installation, an overview of the market and its future. Contents: Re-examination of the physics of light emission. White light. Light emission from a semiconductor. Performance: efficiency and losses. Power supply methods. Primary optics. Encapsulation process. Optical and thermal performance. Fabrication process. LED modules. COB (Chip on Board) modules. LED life cycle. Metrology (measure of electricity consumption, thermal and optical measurement). Commercial stakes. Foreseeable long term changes and research. Readership: Those in the lighting industry, consulting and engineering firms specializing in lighting, small businesses specializing in design and installation of lighting (in home, office, factories, exteriors, transport…), electric installation companies, students

MATHEMATICS

Data Analysis Course of study and exercises with answers Benoit Clément, Senior lecturer at the Université Joseph Fourier (Grenoble I), France 1st edition - April 2012 - 192pp - 170x240 mm - 9782100575695 - Soft cover - 22 €

This work is intended for post-graduate students of science of matter, and earth, life, and health sciences. It provides the tools needed for the analysis of data collected from experiments. It thus introduces the fundamentals of mathematics and sets out how to use them. The work is made up of three parts: characteristics of a sample, probabilities, and statistics. Each section is closed with exercises and key. Deliberately limited to the essentials, it makes it possible, thanks to the use of mathematical tools, for the student to concentrate on the essentials without getting bogged down in theoretical considerations. Readership: Postgraduate students of science of matter, and earth, life, and health sciences



MECHANICAL ENGINEERING

Mechanical Engineering and Industrial Design at a Glance in 44 Files Pascal Lussiez, Teacher of industrial sciences and technology at Edouard Branly Secondary School,

Amiens, France 1

st edition - August 2012 - 256pp - 170x240 mm - 9782100547883 – Soft cover - 17 €

This Maxi-file contains 44 files that present the essential elements of mechanical drafting and mechanical construction. The first part deals with the representation of the real, the techniques and the standards of drafting. Mechanical construction makes up the following part; each type of piece is described with the known technical solution for each precise need. The work concludes with a part dealing with CAD that outlines the basic function of these software programs that have become indispensable. Each file presents its subject in several pages full of examples of applications or exercises. The file emphasises visual and explicit synthesis rather than long theoretical discussion so as to provide a structured base of knowledge and methods of mechanical drafting and construction to aid students in science and industrial management studies. Contents: 1. Representation: technical vocabulary, schemas, perspective representation, drawing technique (cross sections, threads and tapping), assembly graphs, definition of the product (tolerance, adjustment, sides). 2. Technological solutions: assembly drawing, rotation guidance, transverse displacement guidance, sealing and lubrication, motion transmission (gears, variable speed drives, pistons, rack and pinion, piston rod and crankshaft), motorization (electrical activators, screw jacks), material (steels, cast iron, copper and alloys, plastics). 3. CAD: generalities, realising a piece, create or eliminate matter, assembly, drawing, repetitions. Readership: Students preparing technical degrees in industry, mechanics and production

System Dynamics Course of study and exercises with answers Jean-Louis Pac, Graduate of the Ecole Polytechnique and SUPAERO, former research director of

aeronautics and space at SUPAERO, supply teacher at ISAE 1


This work is intended for mechanical engineering students. The mathematical study of system dynamics comes into play in the various applications of mechanics, physics, and astronomy, even economics. This work sets out the fundamental concepts: state, flux, balance, phase portraits, bifurcation, and introduction to chaos. Linear systems are gone into in detail and non-linear systems phenomena are also described. The subject, treated with the required mathematical rigor, is discussed in concrete language and as close to the applications as possible. Numerous examples are provided. Each chapter includes exercises and the key is found at the end of the book. Readership: Student engineers of mechanical engineering and aeronautics, postgraduates of mechanics, civil engineering, electronics, materials science, control engineering, applied maths



PHYSICS & ASTROPHYSICS

Astrophysics A course of study with exercises and answers Jean Heyvaerts, Professor of physics and astrophysics at Université de Strasbourg, France 2

nd edition - August 2012 - 384pp - 170x240 mm - 9782100582693 - Soft cover - 35 €

Astrophysics deals with the origin, structure, and evolution of the objects of the universe. This work presents a global vision of the principle astrophysical objects – from stars to the universe – and establishes the synthesis between, on the one hand, their nature and on the other their physical description and interpretation. This course of study, for each aspect of physics discussed, is succinct and requires no previous knowledge other than those of the fundamentals of dynamics and quantum mechanics. Exercises with key questions at the end of each chapter make it possible for the student to validate the principles of physics as applied to astrophysics. This new edition includes the latest discoveries. Contents: Introduction. The sun. The stars. Normal stars. Radiation, photons and atoms. Energy transport in stars. Interstellar matter. Stellar evolution. Stellar nucleosynthesis. Special relativity. General relativity. Celestial objects and black holes. The expansion of space. The extragalactic and cosmic universe. Heat death evolution of the universe. Electron–positron annihilation and nucleosynthesis. The inflationary universe Readership: Undergraduates of philosophy and postgraduates of physics

TELECOMMUNICATIONS

Aide-mémoire to Networks and Telecoms Claude Servin, Former teacher at CNAM, France 1

st edition - Sept 2012 - 304pp - 135x190 mm - 9782100582167 - Soft cover – 35,90€

Today, networks are indispensable in the day to day work of all companies: a network breakdown paralyses the IT system and all economic activity. With that in mind this aide-memoire provides professionals the detailed information that can be quickly used when the need to review and revise a concept arises. It includes the essential useful knowledge and data that an IT engineer needs on a daily basis for network (LAN or extended) design, installation and maintenance network or telecommunication infrastructures. Contents: Network and telecommunications data bases. Physical elements of data links. Link protocols. Network protocols. Transport protocols. Network operators. Telephony. Communication and exchange security. Readership: Telecom and network engineers, network administrators, installation and maintenance technicians



PHOTOGRAPHY & VIDEO

Macrophotography with Your Digital Single Lens Reflex Camera Jérôme Geoffroy, Photographer and trainer 1

st edition - Feb 2012 - 224pp - 190x220 mm - 9782100550432 - Soft cover - 25 €

Macrophotography is the group of photographic techniques that make it possible to take photos of small subjects. This work is a complete guide to macrophotography with a digital single lens reflex camera. It presents a broad overview of the field, from the shot (settings and lighting) to digital treatment of the image (software programs, retouching, printing) as well as equipment (camera bodies and lenses). Readership: Keen photographers, students

100 Practical Tips to Take Better Photos With Your Digital Reflex Pierrick Bourgault, Journalist and travelling photographer. The author of numerous books 1

st edition - April 2012 - 256pp - 220x150 mm - 9782100566280 - Soft cover - 19 €

This practical work is for all those seeking to improve their techniques with a digital reflex. It sets out, in the form of files, 100 practical tips for composition, camera settings, conditions… Each file is composed of 2 face to face pages: the first page for the text, the second for the illustration. In addition the author presents the 7 fundamental principles of digital photography that every photographer should know, and 20 “SOS” files devoted to solving common problems caused by bad practices. Readership: Amateurs and debutants

The Guerilla Cinema Instruction Book Make your own films with your mobile phone or picture camera Jérôme Genevray, Director, producer and author (genevray.com), He has directed more than 50

ads, several court metrages which have won prizes, a keen cinefil and creator of Workshop.Genevray.com, a workshop for actors 1

st edition - April 2012 - 192pp - 170x240 mm - 9782100572984 - Soft cover - 19,90 €

With the arrival of mobile phones and digital reflex cameras that can film in high quality it is possible to make videos as good as for “made for cinema” films with very little equipment. Professional film makers, beginners, or those with experience are very interested in these new techniques. Numerous films have been made with this new material; music videos, and television series - Buried, Rubber, Cloverfield, Monsters, Paranormal Activity. The Avengers… This work is devoted to the making of “guerrilla” style films. Its approach is practical, giving hints and tricks, professional advice, and pointing out errors to avoid in order to make high quality low-budget short subject films using a mobile phone or photo camera. The author draws on his the experience gained working on his own films The Green Boy and The Dirty Girl (www.genevray.com) and numerous interviews with cinema professionals: Albert Dupontel (Le Vilain, Enfermés Dehors), Jean Patrick Benes (Vilaine), Rémi Bezançon (Le premier jour du reste de ta vie), Julien Séri (Yamakasi), Xavier Gens (Frontière(s)), Lionnel Astier, Nicolas Marié. QR codes are found throughout the work that invite the reader to watch a dozen or so video sequences that illustrate what he discusses. Readership: All users of cell phones or cameras wishing to make a film, from amateurs to students at film school

http://www.genevray.com/



OENOLOGY & WINEMAKING FOR WINE LOVERS

Pocket Encyclopaedia of Wine Grape varieties, appellations, main châteaux, vineyards, winemaking, wines of the world… Antoine Lebègue, Journalist and French wine expert 1

st edition - Sept 2012 - 384 pages - 170 x 200 mm - 9782100572434 - Soft cover -17 €

This dictionary was conceived to answer FAQs concerning wine. It defines and deals with all the great wines and vineyards, from France and the world, as well as all the indispensable concepts of tasting and vinification. The clear definitions make the language and concepts of wine easily accessible. This dictionary includes 3,000 entries, 15 double pages dealing with wine buying, storage, etc., and a section devoted entirely to appellations. Richly illustrated with full color photos and maps it will soon become an indispensable tool for all wine lovers. Readership: Wine lovers

Wine for All Myriam Huet, Oenologist and tasting advisor 1

st edition - Sept 2012 - 240pp - 170 x 170 mm - 9782100572441 - Soft cover - 11,90 €

This book deals with wine in all its stages: grape varieties, vinification, from grapes on the vine to the glass on the table. Each part begins with a double page that presents a complete panorama of the concepts dealt with in the chapter. Organic wine, how to taste, defects in the wine, corking alternatives, and non-alcoholic wine are some of the subjects that are discussed. Numerous tips for serving and tasting wine in the best conditions are also given. Readership: A useful tool for those wishing to enrich their vocabulary and understanding - the novice as well as the confirmed wine lover.

The Art of Wine Stories from a world-renowned oenologist Emilie Peynaud, Renowned oenologist and wine-taster, considered to be one of the father of modern

oenology. A great teacher that was able to put the results of his scientific work within the reach of the producers in the vines. 1

st edition - October 2012 - 384pp - 140x205 mm - 9782100581832 - Soft cover - 18 €

Emile Peynaud, equally recognized for his scientific work, his wine tasting abilities and his teaching sense, was one of the fathers of modern oenology. Rigorous as well as curious, and an excellent promoter of wine, he succeeded in converting the “Grand Crus” of Bordeaux and numerous other vineyards throughout the world to the new techniques of winemaking. A lively narrative of the memories and the personal experiences of the author, this book is both an eyewitness account of the post-war revolution in oenology and a still relevant handbook on the art and manner of making good wine, from the optimization of the harvests to the correct fermentation and wine making methods. Contents: Introduction by Jean-Paul Kauffmann. The knowledge and the skills. Lessons from history. Harvesting and winegrowers. The work of the grape and the wine. Speaking of wine. After thoughts. Readership: Wine professionals and students, amateur wine lovers



OENOLOGY & WINEMAKING FOR THE PROFESSIONAL

Handbook of Oenology Volume 1 - The microbiology of wine and vinifications Pascal Ribéreau-Gayon, Oenologist, Professor Emeritus and Honorary Dean at the Faculté

d’oenologie de l’Université de Bordeaux Segalen 6

th edition - Oct 2012 - 688pp - 170x240 mm - 9782100582341 - Hard cover - 125 €

For over 60 years the Handbook of Oenology has been the book of reference in the field of the science and techniques of wine and winemaking. It deals with all the aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: the microbiology of wine - metabolism and condition of yeast development - metabolism of lactic bacteria - use of SO2 and products acting in conjunction with SO2 on vinification – grapes and ripening – red, white and other specific vinification methods. These additions are the result of recent advances and the latest work of the various French Schools of Oenology. Contents: Microbiology of wine. Wine yeast. Metabolic pathways of yeast. Conditions of yeast development. Lactic acid bacteria. Acetic acid bacteria. The use of SO2 in must and wine treatments. Products and methods complementing the effect of sulfur dioxide. Winemaking. The grape and its maturation. Harvest and pre-fermentation treatments. Red winemaking. White winemaking. Other winemaking methods Readership: Oenologists, cellar masters, winemakers, teachers, researchers and oenology students

Handbook of Oenology Volume 2 – The chemistry of wine. Treatments and stabilisation Pascal Ribéreau-Gayon, Oenologist, Professor Emeritus and Honorary Dean at the Faculté

d’oenologie de l’Université de Bordeaux Segalen, France 6

th edition - Oct 2012 - 584pp - 170x240 mm - 9782100582365 - Hard cover - 125 €

For over 60 years the Handbook of Oenology has been the book of reference in the field of the science and techniques of wine and winemaking. It deals with all the aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: The chemistry of wine: use of tartaric acid, the various pectin substances originating in grapes, dry extracts; stabilizing and treatment of wine: defects, their chemical natures, clarification, stabilization Contents: Part I: The chemistry of wine. Organic acids in wine. Alcohols and other volatile compounds. Carbohydrates. Dry extract and minerals. Nitrogen compounds. Phenolic compounds. Varietal aroma Part II: Stabilization and treatments of wine. Chemical nature, origins and consequences of the main organleptic defects. The concept of clarity and colloidal phenomena. Clarification and stabilization treatments. Clarifying wine by filtration and centrifugation. Stabilizing wine by physical and physic-chemical processes. Aging red wines in vat and barrel Readership: Oenologists, cellar masters, winemakers, teachers, researchers and oenology students



Handbook of Winemaking Jacques Blouin, Renowned oenologist and head of the Vins de la Chambre d'agriculture de Gironde,

France for 30 years Émile Peynaud, Renowned oenologist and wine-taster, considered to be one of the father of modern

oenology 5

th edition - June 2012 - 376 pages - 170x240 mm - ISBN 9782100573523 - 49 €

This practical book on oenology has been a reference in its field for the last 30 years. It addresses all aspects of the science of wine: winemaking, ageing, storage. It is both a reference book for all wine professionals confronted with practical questions about winemaking and a textbook on the practice of oenology for students. Readership: Wine professionals (producers, winemakers, technical managers, wine merchants, wine tasters) viticulture and oenology students and keen wine lovers

BESTSELLER – A Classic

The Taste of Wine The Art and Science of Wine Appreciation Émile Peynaud, Renowned oenologist and wine-taster, considered to be one of the father of modern

oenology Jacques Blouin, Renowned oenologist and head of the Vins de la Chambre d'agriculture de Gironde,

France for 30 years 4

th edition - 2006 - 256 pages - 216x276 mm - ISBN 9782100495986 - Hard cover - 49,90 €

A complete guide to the science and practice of wine tasting. This is considered the definitive book on wine tasting by professional tasters and has been translated into Complex Chinese, English, Italian, Korean, Portuguese, Spanish and forthcoming in Simplified Chinese. The book provides a complete examination of the science and practice of wine tasting, with detailed treatment of the senses and how they function, tasting techniques and problems, wine balance and quality, wine tasting vocabulary, training, and the art of drinking. Contents: The science and practice of wine tasting. The senses and how they work. The visual aspect of wine. The sense of smell. Taste and tasters. Tasting problems and errors of perception. Tasting techniques. The interpretation of tasting tests. Balance in wine. Wine tasting vocabulary. Training tasters. Quality in wine. The art of drinking Readership: Oenologists, wine producers, wine merchants, restaurateurs and amateurs

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