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Translating mHealth Evidence to Scale WelTel SMS: Enhancing patient care for HIV in Kenya to global TB and chronic diseases Richard T Lester, MD FRCPC University of British Columbia, Canada WelTel International mHealth Society and WelTel Kenya Geneva February 25/26, 2015 www.weltel.org

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Page 1: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Translating mHealth Evidence to Scale

WelTel SMS: Enhancing patient care for HIV in Kenya

to global TB and chronic diseases

Richard T Lester, MD FRCPC

University of British Columbia, Canada

WelTel International mHealth Society and WelTel Kenya

Geneva

February 25/26, 2015

www.weltel.org

Page 2: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Disclosures:

UBC Assistant Professor, Division of Infectious Diseases

Director, Neglected Global Diseases Initiative (UBC)

Co-founder WelTel International mHealth Society

Co-founder WelTel Incorporated

Funding from multiple government, philanthropic, and

Industry sources.

Page 3: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Scaling up an opportunity!

Problem: People living with HIV Response: People on ART People with mobile phones

Page 4: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Purpose of the innovation: addressing a problem

HIV TREATMENT CASCADE MOBILE PHONES VS. HEALTH USAGE

FIGURE 3 . Estimated spectrum of engagement in the HIV Care Cascade in the USA. From [43[black small square][black small square]].

Purpose of scaling up: Higher impact

Page 5: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Stages of Clinical Studies during scale up process

Phase I

(informative)

Phase II

(piloting)

Phase III

(efficacy)

Phase IV

(effectiveness)

Page 6: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

WelTel Kenya SMS concept: “Mambo?”

Mambo?

“Sawa/Shida”

Page 7: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

WelTel Kenya1: RCT for HIV Treatment Adherence

Screening

(581+)

Randomized

(538)

Pumwani

(251)

SMS

(120)

Follow-up

control

(131)

Follow-up

Coptic

(209)

SMS

(117)

Follow-up

control

(92)

Follow-up

Kajiado

(78)

SMS

(36)

Follow-up

control

(42)

Follow-up

Inclusion Adults (> 18 years) starting ART Adequate phone access (owned/shared) Informed consent

Randomization

Baseline survey

6 month 12 month

Powered to show 10% improvement in adherence

Exclusion (44) Inadequate phone access Refused/Unable

SMS n=273 Control n=265

Page 8: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Nov 27, 2010

WelTel weekly SMS check-ins

(two way):

*24% improvement in achieving

95% adherence over 1y

*19% improvement in achieving

viral suppression at 1y

(NNT = 9 & 11)

Page 9: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Health worker efficiency (WelTel Kenya1).

n=11,983 SMS logs

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1 2 3 4 5 6 7 8 9 10 11 12

No response

Sawa (fine)

Shida (problem)

Pro

po

rtio

n o

f w

ee

kly

SMS

re

spo

nse

s

Months since recruitment

(6.1% ‘SHIDA’)

(2.0% ‘SHIDA’)

– http://www.scientificamerican.com/podcast/episode.cfm?id=text-message-outreach-improves-hiv-10-11-10

Page 10: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Ten Biggest Positive

Africa Stories of 2011

• Lancet podcast – http://download.thelancet.com/flatcontentassets/audi

o/lancet/2010/9755_27november.mp3

• Scientific American podcast (1min) – http://www.scientificamerican.com/podcast/episode.cf

m?id=text-message-outreach-improves-hiv-10-11-10

• CBC News The National (3min) http://www.youtube.com/watch?v=UOiVKxM4wlE

• The Economist: – http://www.economist.com/node/17465455

M-powered The convergence of mobile telephony and health care is under way

Wireless health care

Evidence sells?

Page 11: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Bella Hwang –

mHealth

Summit 2011

WelTel:

PEPFAR

(2.485M

people

NNT = 11) =

+230,000

suppressed

http://finance.fortune.cnn.com/2011/12/12/mobile-health-hallelujah-or-bah-

humbug/

Improving adherence is cost-effective

Page 12: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Consolidated ARV guidelines, June 2013 9.2.2 Interventions to optimize adherence to ART (part 2)

• Operations and service delivery

• Topic: Interventions to optimize adherence to ART

• Recommendations:

Mobile phone text messages could be considered as a reminder tool for promoting adherence to ART as part of a package of adherence interventions

(strong recommendation, moderate-quality evidence).

oops!

Page 13: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Understanding the details of evidence…

Lester, R 2013

Page 14: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Transition to Scale 1

New conditions

New settings

E.g. HIV PrEP, MNCH, TB, Asthma (NCDs)

E.g. Kenya, Canada, USA, SA, China

urban/rural, facility/community

Page 15: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Evidence progression (WelTel)

Page 16: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Pilot + RCT + PHSI (BCCDC/BCLA/CIHR funded)

TB

Page 17: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

WelTel LTBI

Page 18: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

WelTel LTBI qualitative research

Ease of use:

Quality of care:

Mechanism of action:

The first time I went to the clinic, they explained to me that it will be easy. But I said that I will find it difficult. They said, just

try it once and you’ll find it easy. So after doing it after a week, I found it easy” (Female, 37 years, Punjabi).

The first time I went to the clinic, they explained to me that it will be easy. But I said that I will find it difficult. They said, just

try it once and you’ll find it easy. So after doing it after a week, I found it easy” (Female, 37 years, Punjabi).

“I think it was nice just to have, kind of, a weekly message just to know that there would be someone looking out for you if you

needed any help with your treatment. ..it doesn't really help with you remembering to take your medication every day… it's more

just for the support…

“I think it was nice just to have, kind of, a weekly message just to know that there would be someone looking out for you if you

needed any help with your treatment. ..it doesn't really help with you remembering to take your medication every day… it's more

just for the support…

..it was nice to know that - like, if -- if you don't answer or you answer that you are not okay, then someone would be calling you…I just enjoyed having someone checking in with me every

week” (Female, 25 years, French).

..it was nice to know that - like, if -- if you don't answer or you answer that you are not okay, then someone would be calling you…I just enjoyed having someone checking in with me every

week” (Female, 25 years, French).

Canada Health Infoway report (pending)

Page 19: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Transition to Scale 2

Population size

Market size

E.g. Research settings public and private clinics

E.g. Governments, insurers, donors, private HC facilities, users

Page 20: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Transition to Scale Grants

Phase I ($100,000)

funding (+$1,000,000 = $2M)

Phase II ($1,000,000)

plus ‘Smart Partner’ matched

www.grandchallenges.ca

Page 21: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Our Grand Challenge WelTel Kenya2: Improving Global Health One Text at a Time (HIV, TB, MNCH)

Your health, in your hands

Kenya’s Northern

and Arid Lands

Page 22: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want
Page 23: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

WelTel Patient Care v2.1 Screenshot

Page 24: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Business Model

Social enterprise. www.weltel.org

WelTel International mHealth Society (non-profit, Africa)

WelTel Incorporated (Software company, Canada)

Page 25: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Value proposition for frontline users:

1. Patients – want your expertise to help them be healthy

2. Healthcare providers – want a better or more efficient way to do their

work looing after patients

Monitoring is not a patient-centred value.

Page 26: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Scale…

+ readjust and re-aim as necessary to overcome scaling barriers

Evidence every step of the way… (e.g. CFIR*)

v1.0

v2.0 v2.1

*Consolidated Framework for Implementation Research)

Page 27: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

My Take Home Points

Remember your target users (e.g. the non-adherent)

Know what they value! Are you reaching them?

Keep it simple (to use)

Know the stakeholder value chain (no kinks, government standards)

Continuous cycle of research/evidence (M&E)

Keep improving/innovating

Perfect, then diversify?

STOP using “reminders” to describe mHealth and SMS!

Page 28: Translating mHealth Evidence to Scale - WHO | …...Value proposition for frontline users: 1. Patients – want your expertise to help them be healthy 2. Healthcare providers – want

Thank you!

www.weltel.org

The future is now.

Frank Plummer

Joshua Kimani

Blake Ball

KACP staff

Pumwani

patients

Michael Chung

Coptic Hospital

Kenya MoH

Kajiado HS

NASCOP

Mia van der

Kopp

Kirsten Smillie

Daljeet Mahal

Melanie Murray

Oak Tree staff

BCCDC staff

WelTel Kenya1

study team

Coinvestigators

Many more!

Partnerships and Support!

WelTel Your health, in

your hands