transform your games into profitable business: best practices for maximizing revenue
TRANSCRIPT
About PlayHavenPlayHaven• HQ in San Francisco, CA• Launched November 2011• Lifetime Value Maximization (LTV) Platform
• Ad Network for user acquisition,
• Tools for engagement and retention
• Global Reach• 4,000+ mobile games
• 2 billion monthly games sessions,
• 100 million monthly users
• Partners:
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AGENDA
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That’s more than the GDP of the Bahamas $10.6B
And all of these countries combined!• Monaco $5.5B• Belize $2.7B• Greenland $2.1B
By 2015, the global market for virtual goods will surpass $20 billion which is more than the entire GDP for Armenia $19B
*Mobile games revenues are set to surpass $11 billion in 2015 - Juniper Research report / *By 2015, the global market for virtual goods will surpass $20 billion – Super Data Research report / *Global GDP by Country report
Mobile Revenue Outlook
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Rollercoaster A select few make it work
15 Mins of fame Traffic & App Store Rank:The Meta Problem
Current Developer Challenge
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What is Lifetime Value?
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Traffic Source User LifecycleManagement
Output
Viral
Ad Network
Internal CrossPromo
Process For Lifetime ValueCurrent Process
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LTV MaximizationManagement
Organic
Understanding Your Players
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Segment and Target
DolphinsWhales
Minnows
Use Case Example: Engaging Your Whales Throughout Their Lifecycle
RetentionDay 1-3
Focus On IAP’sDay 4-7
Re-engagementDay 8-10
Cross-PromotionDay 11-12
Monetize w/ Ads
Day 13-14
Time
Enga
gem
ent V
alue
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LTV In Action
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What You Can Do With PlayHaven
For more information:www.playhaven.com
Thank You!
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