~ ,/I';..~ ,:;. -"'::~

18alent Transcript Gives Grads Career Bonus4.____...ST, CHARLES, Mo. (AP) -

When nervous St. Charles HighSchool students receive their d.i-plomas this spring, they'lI get abonus - something no high5chool graduate has ever receivedbefore. A talent transcript. .

Also calIed the co-curriculartra.nscript, the' document is the .'brainchild of St. Peters resident.Ed Watkins, a nationaily knowncareer planning consultant. Wat.kins is piloting the talent tran-script at St. Charles High Schoo)"and at Lindenwood College, wherehe is a consultant.

"The plan i~ to take this toevery school in the country andencouragethem to do. it," , saidWatkins, who recently returnedfrom Taiwan on a mission toshare the talent transcript philoso-phy with educators there.

Watkins also has received aninquiry from the U.S. Army aboutmaking use of the talent transcriptin preparing soldiers to return tocivilian life. "

The talent transcript is es-:sentialIy a running resume ofachievements and accomplish-ments. It's the kitchen sink ofgood things ...:.. thingsyou'd neverfind on boring, dry academic tran-scripts.

"Il includes work experiences,internships, comrimnity service,activities and organization involve-ment as welI as significant ac-complishments and awards," Wat-kins'said. "We do a disservice toour people when we confine th~irlife history to''grades and courses,when in reality they have so muchmore to offer."

The talent transcript, accordingto Walkins, helps:

.. schoolhouseto roles studentswill worldwide?Maybe., playwhenthey leaveto become, . ::But if.I try t~ cO,?trolit, .I.lose

workers,parentsandcitizens. It, Watkins S8;ld: ,f'- copynght?The report meshed well with No.Wh~tvalueISIt? ..

Watkins' str~ng .suit - career W~tkins,.however,IS.?egmn~ngplanning.. an mtens1yes~~edule m which

"Careerpreparationis not a pri- he'll set up semmars,.travel fromority ~in this country," he said. coast to co.astpresentm~ tha tal-."Wh~n I was in. high school, I .ent tr!lnscnpt, and send ltS modelspent 1000hours practicing bas- to high schools, and colleges

.ketballto preparefor collegebas.' acrossthecountry. .ketball . '"' The nationalap'proachis noth-

"Then I looked at how much ing new to Watkins, whose Oc-tUne (spent preparing for a ca- cup~tional Literacy Exam (OLE)reer .;.;,:for 80,000ho'Ursofmylife. spreadaerossthe country moreIt.probablywasn'tfourhours.", th~ a decadeago. .

.In addition to helping a young And, the; -local models - .a~ St." person" obtain scholarships,:ia tal-. Charles' H1gt1School,and .Lmden-:-~nttranscript can get ~ or her woodCo~~ge-a:e gettmg that...:intothe first steps of career plan- .pro~ess.startedag~... .

ning at a much earlier age Wat- Lmdenwood College Presidentkinssald. 'Denriis Spellmann tbought Wat-

'" It also has a positiveimpacton kins' ~fforts were i~partantc- -- .. volunteerismandcharity enoughto createthe NatIonalIn-.

· Identifystrengths and areas "Thiswill'forcekidst~ take a . stitute for Career. Placement at~at. ca~ be improvedwhil,ethere lookat themselves _ to evaluate, ~inde!lwood.Watkinsis the execu-IS~tilltime. . .if you will,whether tl:1eyar~ well- tivedirect.or.. . ~tudents ~etgo~s »1 h1gh-. rounded," Watkins said. "If not, There .is no better place forhgh~g ~e unportanceof aca. , the talent transcript will show.' such a pr~gram: Lindenwooddemlc,SOCIaland career develop- where they..need' to focus their ~oasts the highest career place-ment. '. efforts.' ment record in' the .country,. · Stud7ntswho aren:t nec7ssar-, "If there's not enough com- thanks ~ part to Watkins' car~er1ly~e'h~gh~st.Jcad.emlcach1.evers munityservice, they'll knoWthat. counseling, t~e' talent transcnpt

.by .h!&hhghtmgtheir Co-cumcular .And hopefully,go right out there and the Lmdenwood CollegeactiVIties. and do something about it. Not Placement Catalog.In that catalog· Collegestudents greatly im. onlydoes it helpthis youngper- are. talent tran~cripts,of Linlien-provetheir chancesof placement son it helps'our nation" .70~-'- . - tir"hi the workforce. ' . kother 'benefit is' the self. wood studen~. The c~ .,.pg IS

The idea was born about four esteemfactor" " .. i ;printed en ma~se and passedyears ago when W~~s saw a , "It._'i$'imp~l?si~l~,to' fin~' so~e~ thro~ghout t~e JO~ ~earch com-U.S" D~p~ent at-Labor report one .who.do~sn't hav~'.at l~t one mumty, ~atkins said.. '. _suggesting that alI,;'studentS,:be." "or:more',:tallints to 6ffer'~.::Watkins The high sc;hool also WIll preginning in middle school, establiSh..,' said.; "The .talent trans~pt. gives pare a p~acement cata,log for s.tu-a cumulative resume. Watkins 'the opp'orbmity, to, boost self- dents, saId counselorJohn SmIth.said the department's suggestion esteem by highlighting talents."gave a strong message to teachers . What's in it for Watkins? Lots ofand schools: Look' beyond the. cash for an idea that could go

A Talent Transcript

Members of the 2007 graduating class of the S1.Louis Public School District are participating in a PurposeDriven Talent Transcript program that the school district envisions will become a model for all U.S. graduatesat the high school level.

What is a Talent Transcript?

The talent transcript is essentially a 'running resume' of achievements and accomplishments. It's thekitchen sink of good things - things you'll never find on boring, dry academic transcripts. It includeswork experiences, internships, community service activities and organization involvement as well assignificant accomplishments and awards. Talent Transcript Founder Ed Watkins says, ''we do adisservice to our people when we confine their life history to grades and courses, when in reality theyhave so much more to offer."

Talent For a Purpose!

On March 7th,the author ofthe best selling hardback book in American history, Dr. Rick Warren, addressed800 members of the 2007 graduating class. His talk inspired Talent Transcript author Ed Watkins and SLPSSuperintendent Diana Bourisaw to design a Purpose Driven Talent Transcript initially delivered through theschool's College Summit program.

"We want our children not just to make it into college, but also to be adequately prepared academicallyand socially so that they complete college," says Superintendent Diana Bourisaw.

Validation of Your Purpose Driven Talent Transcript

What makes your SLPS Talent Transcript unique? Your Talent Transcript will be placed along side yourAcademic Transcript as an official document available to you throughout your life.

~t::17Year of Graduation

..gSchool Faculty/StaffMember

/,Diana M. BoUrilaw, Ph.D.SLPS Superintendent

5/10/0-;. Date

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Occupational illiteracy probedCRETE, Neb. (AP) - Ed Watkins, a career develop-

!Dent.pe<;iJllIstat Doane College ber~, bu found that:HIew"y to quiet a gluJing class 01high ~cboolseniora IItoas" them what they want to do wilh their lives.

Like mo~t people - whether on tI,,: high IC'hoolor:ollege level or a/rf:lldy working - they are sobered...hen they eonlront wbat Watkins call~ their own "occu-~lIonal illiteracy."

The level 01 occupational literacy ..moDi people whoJltlmately will spend an average 01 eo 100 houn work.ng at - and In ffi4lnycase. hating . their Jobs, IsIppalling, says Watkins, who Is director 01 career devel-)pment at the .maU, 700.student liberal arts sC'hool.

Yet It doesn't have to be that way, says Watkins, whojiscovered an alternative while looking for a way tont.reat studenlJ> in the luture without having to give:ht'm disco-danC'ing lessons.

Why not apply the S,. I atic ml'lhod 01 uking ques.,ions aimed not 10 much at a specific Inswer but In a:nore general aeDSe at illuminating where to look lur-,her7

Tile result of Watkins' discovcry wil~ the root 01 Ilive-page boolUet called the Wllklnl OccupatJoDiI U-lerac:y ExaminaUon (OLE).

Dr. JabD Holland 01 Johns Hopkins Unlvenlty In Bal-

timore, an authority In the vocational te»t.ing field, saysthe examination II "unique.

"It IJ a very uaelulldea lor stimulating a penon to domore work on vocational pliinnin~:' Holland says, "Usu-Illy when people finish the eXt'ro'I:.t', they're appaUed attheir la('k 01 occupaUonll1 kllovdlKlge because nurlyeverybody lalll."

It Is a benelicial exer('ise In lallure th..1 Watkinshopes wlllluccessfully st'nd many peuple on the rightpath in their search for a cllreer.

Two weeks alh'r the OLE was announced in "TheChronicle 01 Higher Edu!'Dtion," more than 200 univer-sities, colleRel, high »C'hools and corporations cont<lctedDoane Collel(efor more inlormatlon,

'~llIke to think of the rxerc!sr as a way of diJturbingIh",r "(lmlort," says Watkins, 34, who lpends much ofhis 1111I.,on the road meeting witb students or discussingcar~('1' I:ujjl programs with school and business leaders.

"TI... wbole purpo!ll' 01 the exam is to help motivatestudenlJ> and other' :md help them rellUze they have aprohlem and then IIcl tho daire to do something About Itthemselves," be says.. In contrast to mure sophistiCAted testing devices In-

volving eiliborite Inswer keys Ind te8ting methods, theWltkilUl I!xam LaI lingle booklet thlt COlts 35 cents a

copy.Identifying what occupations are available,

match a person's interests and abilities and"OCCUpatiolUlmight be suiLable are key consideWatkins' exam.

People are asked how mu('h time they spentabout career options, wl,..1 they will do once IIthe Job market, whallhey think is av..ilabll! towhat their particuh.r areas of cfle<'tivcnatiS ar

Watkins says the entirr exam c:ln t:lke 11'01'utes to one hour, depending on the individual

"Then they sell-s('.ore the test and wi...through they talk it over," he says. "OVCI' 110aren't passing It."

The exam concludt's with a serl.es of "pres(01 "what they need tu do, whether it bp.gt'tlinfcounselor, IdentifYing other pursuits. and ~o lorkins says.

UnUke "seU.h,'III" books and Iill'ralUre,exam does not pn'dici a result

"That sells a lut of ('opies and is an :lllracll\he says. "But somehow, we've gOI 10 make IXtheir own p.:Iinaboul what's wrung. And bcloretheir own pain, we can'l really hope som..thin,Is going to come abouL"

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4 PartYII-Thn., Oec.I, tI7t .;..

HIS EXAMHELPS PLOTCAREERS

Educator FindsAnswerto'Occupational Initeracy'\

\

8Y THOMASW, N~nb~PNM

CRETE, Neb.-Ed' Watldn., aureer development tpedalilt atDoane Col1ep her., bU found thatone way to quiel a 1iB,l1n, claa ofhilh IChooI Itniofl ii' to uk themwhat they want to do Withtheir l1vea..

LIke mOlt people-whether thoieon the high IChoolof college level or

.thoIe already working-the)' are 10-bered when they confront what Wat-kina ca11Itheir own "occupaUonalll-literacy:' .

The .Jevelof occupaUonalliteracyamong people who will ultimately

..spendan averase of 80,000hou/'8fworklng-and In many C&JeIhatingtheir ;obt-IJ appallln" laY' Watkjns,who II director of career developmtnt

. at the 700..tOO('ntIlberalll1llChool..WlUkins,however, discovered an

anliwer to occupational Wiltracywhile looking for a way to InteTelilItUdenl.8In the futw-ewithout havin,tJ) f'nlraD thpm. WI')! ~l).dant:l~

leseona.Whl not apply the Socratic method

of u1dn&' queatioDl aimed not 10much at IpeClfic answers but In amore ,eneral aellle at. WwninaUniwhere to look Curther?

Watkins' dIIcovery wu'Che root ofa flvt.page booklet ca1Jedthe Wat-kins OCcupationalUterac1 bmina.Uon, .

Prof,. John Holland of Johna Hop.kin. Unlver.lty In Baltimore, an au-thority In the vocaUonaJtesting field.88Y'the examination II unique,

"It iI a very uaeful Idea for sttmu-lating a person to do more work onvocational planning," Holland aay.,"U.ually when people flnilh the exer.ciIe, they're appalled at their lack ofoccupational - knowledge becaunnearlyeverybodyfalJa," '

It Is a beneficial exercise In failurelhal Wat.ltin. hopes will put manyoeoolp nn the rlrht DIlh In their

IW'Ch for a weer,Two weeka after the examwas an-

nounced In the Chronicle of HigherEducation, more than 200 universi-uea. coIlegea, biBh IChools and cor.porations contacted DoaneColleje formoreInforma~, .

"I !tie k)thJDtoC~ ~ u a1VIYot ttisturtiSDI~.~"Wat.1dna,34, who IPtnde much oM:Ume ODthe road meeUnr WithI8tu-~1.8 or 4iJcuaInI'careet goal pro.J1'8%DIwith ICbooI and bU8iDea lud~era. .

"The whole purpose of the.exam isto help moUvate etudenl.8 and othersand help them realize they have aproblem and then get the deaire to do8Ome~ about It the~lves," beM)'S. ' .

.In contrut to more IOpblaUcatedtesting devices Involvlni. elaborateanswer keYI and LeIlIng methods, theWatltins exam iI a &Inglebooklet thatCOItl35 cenl.8 a copy.

Key 'considerationa of Watkins'exam are IdCU1t1fyingwhat occupa-Uona are available, how they match aperson'. Interestl and abilities andwhat other occupations also might beIwable,

Exam lubjecta are ulted how muchtime they spend thinking aboutcareer options,what they willdo oncethey ~ in lhe job market,whattheythink is available to them and whattheir par1Jcularareaaor effectivene6Sare. '

,

st. charles businesstod~~.s.~;'';':;r-; 4$C

Tu Oct. 22, 1~85

The SL Charles Post

Watkins Integrates Studies, Industrial Prod~ctivitySt. Charles County

By Marianna RileyOf 1t>eS\. O>aIiea !'Qat

Just as propbets go without bOllor Intheir own land. so Ed Watkins' Nation-al Institute lor Career Developmentbas hardly be<:omea well-known lostI-tuUon 01SL Charles County.

St ~ters resident Watkins may beknown Instead lor the' one-man cam-paign be launcbed last winter to savethe St. Louis lootball Cardinals. lor blsactJve role In various dvlc enterprisessuch as the project to speed construe-Uoo of the new Missouri Highway \I:;Bridge and a nortbern corridor link-Ing It wltb Missouri Highway 79. Hebas raised money lor the St. louisSymphony and bas managed local po-IIUcal campaigns. He's lall, slim andblond and bas a ready laugh.

But througbout Ibe rest 01 tbeworld. be Is known In C1>rporateandeducational cirdes as a Messlab lorthoughtful and carelully researcbedcare<:r planning and lor Integratingacademic disciplines wilh lodustrialproducUvlty .

He recenUy spoke to 30 01the C1)Un-try's lop business brokers at a seminarat Harvard University In Cambridge,Mass.. about ooe 01 bls lavorlte sub.jects: recruitment and relention. Notthe sort 01 grabber that will catapultblm to talk ShoW'S,but Watkins canmake II~xclting.

Watkins believes that II businesspeople recruited employees morewisely tbey would retain tbem moresuccessfully.

And be believes that colleges C8.Ddoa mucb better job In preparing thelrp-aduales with a beller Idea of Ibe bigwide world_ .

Watkins. a consullant 10bustnessesand unlverslUes. has worked bard 10fos1er busln~ucational partner-Ships. sucb lISone In wblcb be Is In-volved al the ~neral Motors Assem-bly Division In wentzvllle. In thisprogram. GM employees can studyaner wont and =Ive credit fromUndenwood College for their eltorts.

The program. balled by Robert Hy-land, president of Unden ood.sboard01 directors. as -a major step In Im-proving Industrial productivity InAmerica: bas set a precedent andwill lead the way lor Industrial andeducational cooperation. according toHyland. .

Watkins the pragmaUst and Watkinsthe production-minded Is also a strongand vocal supporter lor the disciplinesoltered by a liberal arts education.

Watkins was able to test bls theoriesof the Importance of the generalist Inthe work force wben be became tbenrst dean 01 Carei:r Development atDoa~ College In Crete, Neb. His goalwas to marry the liberal arts experi-ence and a career program.

11was the 19705and the liberal artswere In a crtsls. College placementreports indicated that employers wereless Interested In liberal arts gradu-ales Iban spedallsts. Watkins wantedto convince tbose employers theywere WTOn&.He put togetber a boOkcalled "Preparing Uberal Ar1Sstu,dents lor Careers."

"Do you realize that 25percent of our adult pop-ulation is functionally il-literate? We should haveas a goal that at least 90percent should be func-tionally literate."Ed WatkinsConsultant

He called employers and askedthem if they wanted people with thefollowing skills: the ability to commu-nicate orally and In writing. 10 thinkcritically. to analyu and syntheslu.to examine one's values and attitudes.to cope with unexpected situations, 10complete projects undenaken_ 10tol-erate and understand otber peopleand Ibeir views, to recognize assump-Uons and make logical inlerences. 10relate 10other people. to understandconcepts of probability and propor.tion and to understand the nature orscience. experimentation and theory.

"They all said 'Ob yes. we need~ those skills.' " Watkins said.

"I went to Webster and I looked upthe definition 01liberal arts and sub-stituted broad skills.Those sJtIllsstandthe test in any occupation."

One 01 Watkios' lavorlte quotes Isfrom the best-selling -MegatrendS" byJobn Naisbll1 In wbicb Naisbitt said-We're moving from the specialistwbose work soon becomes obsolete 10the generalist wbo can adapt."

Walkins said tbat -tecbnology Ischanging so rast thaI a tradesman maylast two or three years. Those witb

basic skills are the only ones wbo willsurvive. . . A specialist lunctlons bestIn a DOD-cbAngJngsociety, and ours Isbardly that"

Watkins contends that Americanbusinesses are losing millions of dot-lars each year because their employ.ees are not able to read and write wellenough to perform basic tasks:

-09 you reallu thai 2S percent ofour adult populatJoa Is lunctJonallyilliterate? We should bave as a goalthat at least 90percent Should be lunc-tlonally literate; Watkins said.

Most people are "occupationally il-literate- Watkins said. obviously rei-Isblng the pbrase be bas C1>lned..11Ireedom Is knowing your options.we're linding most people really don'lknow their opUoos.Most people can'llist 2Soccupational tiUes."

And Improving that situation wouldbelp - among other things - Indus-trial productJvity, be said.

Walkins bas developed a test to belppeople know all the things they cando,

The test. called the Watkins' Occu-pational Uleracy Wm. should takeabout 30mlnules tocomplete. It uses aprocess of deducUve reasoning to !Irs!look at all the occupations the test-taker can list and, neally. to find sev-eral occupations the test-laker wouldwant to pursue.

Walkins' work also Includt:S devel-opment. wbicb be does as n consul-tant.Abouttwoyear>agobe servedasvice president In cbarge of develop-ment at the then financially belea.guered Llndenwood College. He

helped develop a marketing plan lorthe admlssJon's ornce lor thai lostltu.Uoo.

His success at llIat IDsutution Is al.ready blstory. Undenwood bas madea dramatic turnaround Irom Its 16years of deficit budgets.

-We bave raised more money In Ihelast two years than In any otber pert-od; a spokesman lor the college saidrec-enUy. "Our alumni contributionswere al ~ percenl 01 the budget two'y~.ars ago and are now at 32 percent.We expect llIem to be 40 percent bythe eod 01the year. That sort 01 turn.around Is almost unheard 01 andplaces us as one or the higbest - interms 01alumni giving - In Ibe'Mld-west."

Bul Watkins considers bis true mis,slon In lite 10 belp others plan Iheirlives and IInd careers tbal aresatisfying.

Watkins' business beadquarters areat tbe Sberaton Hotel at 70 CorporatePlaza In Wentzville. He also has anortlce at 51. Mary's College InO'Fallon.

Walkins likes 10put tbings In somesort of societal perspective: "In tbe'50s, we were mostly concerned wltbconventional academic preparation.In the '60s, we thougbl of maners per.sonal the 'I'm okay, you're okay' Idea.In the 70s. tbe emphasis was on Ihevocational aspect - 'I gona get a job.'

-Irs time to Quitseparating the aca.demic bead from tbe personal beanfrom Ibe vocational hand. - Tbal is bisvision lor Ibe '80s

The Marshall

Democrat- NewsMay 14,1993 Our t 13th Year-No. 9~. .

Business consultant tospeak at MVCgraduationBy Marsha Hoffmansta.tJ writer

A nationally known political,development and placement con-sultant from St. Louis, Ed Wat-kins, will be the speaker at Mis-souri Valley College's commence-ment at 2:30 p.m. Sunday inBurns Complex.

The Rey. George N. Conn Jr. ofthe Committee on Higher Educa-tion for the Presbyterian Church(USA) will deliver the baccalaure-ate address at 10 a.m. Sunday inthe Mabee Chapel auditorium.

Watkins, a development consul-tant for MVC for the last severalyears, was a key fund-rroser forBurns Complex. He also hasworked on fund drives for theYMCA, Red Ribbon Commissionand Drug Free Missouri.

Watkins is the chairman of thenational Field of Dreams Campfor the hearing impaired andhelped organize and served on thefirst executive committee of theSt. Louis Sports Commission.

His interest in career develop-

Ed Watkins Rev. George N. Conn Jr.

ment has included consultingwith more than 100 colleges andbusinesses in the area of careerlife advising.

A graduate of Southwest Mis- Plea8e 8ee Conn, Page 12Conn served as a captain in the

Contmued from Page 1 Chaplain Corps of the U.S. NavalKansas State College. He and his Reserve from 1963 to 1990 andwife, Janet, perform in a gospel was a pastor at three churches insinging group, One Accord, and Alabama, Tennessee and Northhave two childrE1?' . . Carolina, as well as campus chap-

Conn, of LouIsV1lle, Ky., IS a lain for East Tennessee Stategraduate of King ~llege i.n Bris- University before taking histol, Tenn., and received hIS mas- present position in 1988.ter of divinity degree from UnionTheological Seminary in Rich-mond, Va.

Conn spoke at MVC in May1992 at a barbecue marking thecompletion of the exterior con-struction of Burns Complex, andhis son, George "Mo" Conn III, isa member of this year's graduat-ing class at Valley.

80Uri State University in Spring-field, Watkins earned his masterof science degree in sociology from

He and his wife, Judith, alsohave two daughters. Conn's inter-ests include long-distance run-ning, fishing, reading and music.

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St. Charles Journal, Sunday, June 19,1983

To Participate In White House Productivity Conference

Edward D. Watkins

Edward D. WatkinsofSL Charles, vice-president for institu-tional development atthe LindenwoodCollegeand president of the na-tional Career Produc-tivity Institute <CPI>,has been asked to par-ticipate in the WhiteHouse Conference onProductivity, scheduled 'September 22-23 inWashingtoh,DC.

Prior to the con-ference, Watkins, a na-tional career develop-ment authority, willserve as a panelist atone of four preparatoryconferences, slatedJune 21-23at SI. LouisUniversity. Similarpreparatory meetingsare scheduledthis sum-mer in Durham, NC,Pittsburgh and SanDiego. .

Formed by legislationsigned by PresidentRonald Reagan last fall,the White House Con-ference on Productivityis charged with develop-ing recommendationsfor stimulating produc-tivity growth in theUnited States. It ischaired by William E.

'Simon, formersecretary of theTreasury Department,and L. William Sied-man, former economicaffairs assistant duringthe Ford Administra-tion.

The conference'srange of concerns in-cludes such policy areasas reorganization ofgovernment, improvinggeneral and basic skillsof American labor,sharing governmentresearch with industry,revising tax and federalcivil service laws andreviewing imtitrust andpatent Jaws.

The SI. Louis con-ference will focus uponhuman resources andwill discuss such topicsas employee-management coopera-tion to improve produc-tivity, product qualityand the quality of worklife, education's role inmeeting employmentskill needs and trainingand retraining to meetchanging job re-quirements, the latter ofwhich Watkins will ad-dress.

Speaking on the na-tion's career prepara-tion system, Watkinssaid "education hasdone a poor job ofpreparing people forproductive work and liV-ing."

Most Americansmake career decisionson the basis of aridiculously smallamount of information,a situation that causesjob dissatisfaction andlow productivity, hesaid.

"This problem has un-fortunate economic im-plications. If, anevidence suggests, pe0-ple find their place inthe system randomlyand indiscrimina tely,why should we be sur-prised at the largenumber of people whoare 'misplaced' or whoare 'misfits'? Whyshould we be surprisedthat so many people arenot motivated to be pro-ductive?" he asked. .

"This problem has un-fortunate economic im-plications. If, asevidence suggests, pe0-ple find their place inthe system randomlyand indiscriminately,why should we be sur-prised at the largenumber of people whoare 'misplaced' or whoare 'misfits'? Whyshould we be surprisedthat so many people arenot motivated to be pro-ductive?" he asked.

Citing the LindenwoodCollege as an example,Watkins said Linden-'Em ~~~ ~ ~'c:-!~~~91ceprogram that providescareer preparation forevery student on cam-pus.

Watkinsis thefounderof the q,>I, a nationalcenter on the Linden-wood campus that pro-motes societal values,skill performance andwork preparation _

"educational issues thatmust be addressed inorder to promote long-range productivity inthe United Stales," hesaid.

CPI board membersconsist of Robert F.Hyland, vice presidentof KMOX Radio andregional manager ofCBS, Inc.; Gary L.Cowger, manager of theGeneral MotorsAssembly Division plantin Wentzville; S. Lee Kl-ing, chief executive of-ficer and board chair-man of Landmark Banc-shares; and James I.Spainhower, formerstate treasurer andlegislator and presidentof the Lindenwood Col-lege. .

. The CPI works withlocal and national cor-porations andbusines!'es. secondaryand post-secondar~:

schools and social andreligious agencies to'promoteand implementits ll1emes -that produc- .tivily growth must be ;supported by a strong Ivalue system, by.a well- :

educated populace andjby people who are:prepared to work,WatkinSsaid. . '. --

Prior to joining.Lindenwood, Watkins'was director of the Na-tional Institute for

. Career Development atDoane College in Crete,NB, where he served as ra <!onsultantto morei

than 100 institutions' in

the areas of cooperativeeducation, career plann-ing and placement andjob evaluation.

The 1978 recipient ofthe first OutstandingAchievement Award in

Career Education by theAmerican Legion,Watkins two years agowas one of 25 educaiors

to take part in a people-to-people mission to theRepublic of China tostudy career prepara-tion at four universities.

"I came back with theconviction that produc-tivity growth must besupported by an educa-

tional system that pro-motes societal values,skill .perf(lrm'ance and

'work prepa fa tion.Because of this, the CPIwas formedas a meansof addressing long-range productivity inthe United States," he.said_ .

p'resident knows answer toquestion mos.t .often' asked Institute:Wheretheheckiscre te?

Ed Watkins: Speaking From ExperienceEd Watkins' concern for career development emerged in

1967 when he worked for the Jasper County Department ofWelfare in Joplin. Missouri as a Caseworker II with an Old AgeAssistance caseload. He says. "I was anxious to apply mysociology classroom theory to my new experience. My firstcase involved a visit to an aD-year old woman's house. She wasliving on $80 a month. had no relatives or friends in thecommunity. and she lived in a dump.-5he listened to me explainwhy we could not give her additional funding. and when I wasthrough she looked me in the eyes and said, 'Young man, helpme.' (thought of what Comte. or Spencer, or Durkheim, orVeblen. or Parsons might say, but found nothing to comfort heror me. Shortly after this experience I left the Department ofWelfare and found comfort in more theoretical questionsraised in gradllate school."

Watkins next confronted the theory/practice issue in 1970when he became an Assistant Professor of Sociology atPembroke State University. In his second year of teaching hereceived the Outstanding Educator Award and later receiveda yearbook dedication. "I probably would be teachingsociology today had it not been for a conversation with aformer graduate. He told me that I had been his favoriteteacher. but in the last year he had found a great deal ofdifference between what I was then preaching in the

classroom and what he now was experiencing in his career;Watkins followed this visit with a plea to his 200 students

to voluntarily seek out professionally-related experiences. Onehundred and fifty of the students responded and this ultimatelyresulted in a proposal for a Human Services Center that wasthe first of its kind to be funded by the state of North Carolina.

In 1974 Ed Watkins became the first dean level director ofCareer Development at the oldest liberal arts college inNebraska -Doane College. "My work in the Doane communityconvinced me there is indeed a rationale for integrating thecareer (life) development concept into the liberal arts ex-perience." Other leaders like Boyer, Hoyt. Marland, Tyler andHoUand agree.

In 1976 Watkins wrote the Career Development Process.The process is designed to turn the traditional placementprocess from a back door to a front-end operation and isdesigned to bring all the career (life) development elementsinto a coordinated focus. Watkins says. "Traditionally ourplacement efforts have been too little. primarily because theyhave been too late. Also. placement is the responsibility of theentire academic community and not just of those who hold thelitle. If we placed half the emphasis in placement of graduatesas we do on recruiting. we might eventually find that a goodcareer development effort is the best recruiting strategy."

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."lf~:iCt .. Seer:~". Llnc:uln, NILlei'. D. 63.8341

';~ ~~'.;::i':h;:MAy::2:8 1978'

. . ,. '::'.' ~~:'f i;t..('~(~~t~~~~L'.. I..., ,I .,' '\ .. ...{flU':. ."t~ t ' .

::;"LI~:.a, oris, career educatioll lnerged

"';~';:"J#?!;'.jThey'said it could!1't he done,

.: but ,Doane folks did it anyway'. ;1':;:::!W~7':~' th~ :~:Somi o~-timer. . '. .' That ne~d Dot happen,

. 'one at K' d; .. '.' r. . Marland said. At schools likeaaJdUeo

cuouldnt be d.:/~..!~, ':.';,;. . Doane h~said theconcept "is'Doul " ..

: .' : ',.Tbtf, .aid you' .couidn't changlr~1C.ed~,caUoD In thtl;5:';~J.r'mlr I' th. Ub.r.I" artl .t UnitedSlates."':! N.'uu" oldat coUtiewith TheproaramaffecWdDoano

. the "DeWwive" of 1J)tereltin in many ways, aays Watkins."career education.'V . It'llty high school counselors

,",. ':,; Wb.APOlO. flnt began are nowals,oclatemembersof.(\!~~taatch1n, tb. Ide. In 1973, the coDeie a career develop-

,'.' Pr8IIdeDtPbIl Heckmu laid, ' mellt ceater. In 1876, more"I'm dlatr d by tbe th..n 200 Nebraska, Colorado

, . raduatlD, "Dlor wbo ltnd M~a$O~1coWlaeJoraused.' . ..~. ., ,!..- 'I ..1--" L._~ , When Doano. career advisory,-.. , -. AIWW,I "

..' ,11 ' .. uer1edabout tb8 nat .tep. IJUinua.?'V8b8comIconvincedthatthe Morethan 90percentof allcoU of Americabear a RalpbTyler Do.me freshmen last year

." I'1IpOUib1Ut1~t bu DOtbeen volunteered for 1ndJvldual1zed. ' , "to mat," until Ibe found .be could career counsellnl. Several

. ,,/ 'Iv. ~ andbuodrtdlof "brin, it aU toaetbt:r" at facult)' m.mbera are on' .&ud8owlaw, Doanellittrac- Doane, where the liberal arta bu.lness and Induatry In-

'. t1AIaUatiODthrouib the flr.t and work experhmcecuexi»t. ternsbJps themaelvCII,to keep'; .' NaUonalCOO'e;:::s. Car: On. of the tol' conlc:rencecurrent in their fields.Since

EdIaClUOD.c:. U1J h .peakera .wlll be Sidney lW14,the center bal had atu-~~ ~ ~ fa.~.t~ Marland,formerU.S.educa. dentwork,contract.withmoreoeen&er ODe UORcommissioner. Marland, th&n150firms.1fOWIn,edgcaUODmovemeoll retJrini lOOnas presidentof Conferees will discussIn ro~~~ r:;n'1 balf the f th\l College Entrance counseling, placement of.

Oet-. ro I ~'ExamlrwUon Bo,m! is con- licer's cbanglng role, In.lIy. Ed Watldnl, Doane. aidered the fathe~ of tbe lern:jhlp:l. workln~ with In-CifNr dOVe::n:,t ~~r. careaN:ducathmconcept. dustry repres~ntaUves whoTbe enerie ca U Another top speaker Is no wm attend the sesalons,~ the P~P~v~~:!.,row Itranler to Doane. It's hi:i testing and bow not to "lock- 'lptCtl .. to even alnulmater. In" studdnts too early tomot8...d , . specificcareer or educationsomeof America I moat RalphTyier Is founderof the goals. 'prominent educaton wUiJoin National Assessment of

400poI'IOl1Ito lam how the EJu(;"lJonal Pr0f:ress and is Olhl:r nationally knownpar-DoaatPfOII'aIDworU:uIdbow president emurltua of the ticlpantadueat theconferenceIt mllbi be duplicated Center lor the Study of the are Ken Hoyt, U.S. Office of.lIewhere. &bavj(.r Sriencell.Heb nt)wa f:ducatlon career education

Tbe)'wlUbearltudentvoJcCl cQnlultant for SCience head; AmerJcan Collegelike &bat01tbt bJ&c&Omaha Reiqrcb A.uocJatas.' Testing Program presJdent

. CQtnJWJbIdaooIp'aduate , OlufDavidson;CoUeg.Place-. :r n wbo.ay. CIll'881'.ducation "The nub of our problem." ment CouncilPresidentHarley

. allowedhim to let I irlP ODhis Marlandsaid recently. "is that Thr 0n son; and RoyUf.. f!.lrwh4Lc:vt:i'reaJlOns.Wt!in Wooldridge,president of the

;. . Or &b81OW18,arUcuiategirl thlo country have stratified National CommtnloQ on, :"'1.;~: who told AcadlmJcVioe Prw- and "pllra~d work, and we' Cooperative Education.

'1' ., clontDon ZJeiJor th.t abe had leek to Isolateworkfrom l"ar- The Nebraska Departmentalmolt decided to pJck '. ning. ~bor from the liberal of Education Is cG-lpQR8orofp t.lpoua C0ll?r&docolle,1 arta... the conference.

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UNIVEASALp,,,.. Ci'!'!''''\jBlI' U

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Pembrok'e student Van Locklear rides with Sgt. Ertle F. Collins on his regular patrol of Lumberton streets.

Internship Offers Active '£ducatiolBy MARILYN SPENCER

Staff WriterFor a high. school student

heading to college, selecting aschool means selecting a newlilestyle.

Innovative approaches toeducation are being tried inmany colleges, such as thesuccesslul out.of.class in.lernship program now in its se-cond year at Pembroke State

Vniversity. .Innovative approaches toeducation are being tried inm~n~. col1C'g...~.such 01:'Lhesuccesslu! out.oloe/aas In.ternship program now In Its se-cond year at Pembroke StateU'niversity..t

When Prolessor Ed Watkinsdecided to give his sociologyclases the option 01 !ield workor a term paper, he was inun-dated with I~ requests to get afirst.hand look at socialprograms in aclion.

"I just hadn't anticipatedthat sort 01reaction," he said.An added bonus was. theeagerness of area social ser.vice agencies. located throughthe RobesonInterdenominational Church:.nd CommunIty Center.

This led him to submit aproposal lor a variety of fleldwork courses which was ul.timately approved by the un-Iversity's curriculum com-millee. And in that summer of1972thirty studenlS put in atleast four hours a week atthree local agencies. '

With the enthusiasm

generated by this meagerbeginning, Pembroke', In.ternshlp venture flourishedand within a year 30 areabusinesses and agencies were.involved.

Watkins found that thestudents' desire to get on.the-job experience could not beconfined to the sociology fieldand was spreading like wildfireto other departments.

This prompted university of.ficials to establish a humanservicescenter.a rarity in asm""UC~nLer01 higher educa-tion. Watkins was Dameddirector.

"'t's a chance lor them (thestudents) to see what it's allabout," Watkins said inevaluating the program. "Andwe're perhaps doing them agreater service il they get intoit and find it isn't working out(or them," he adcl.ed.i

lni tially, there were someproblems with students beingshoved into secretarialpositions, but he says that hasbeen recti!ied to the pointwhere students are actuallyexperiencing on.the.job train.ing.

Watkins fell tJle strain 01 in-experience when he launchedinto a job as a caseworker Im-mediately after graduatingIrom college. "II you don'thave any actual experience,you can make a lot of mis-takes, especially when you'regoing into persons' homes," heexplained.

To strengthen the Internshipexperience, a three-way con.tract Is dra wn up between thestudent. agency or business,and Pembroke State Universl.ty.

Weekly evaluations aremade 01 the Interns whogenerally put in lour hours inthe field per week for onehour's credit, plus classroomUme.. "The demand ClorInterns) is

delinltely threre and It'. con-Unuous," Watkins said.

With approximately 200students working in 43 areabusinesses and agencies thisyear, their most acuteproblem. said Watkins, istransporLation. "A lew agen-cies supply J tnkenstipend, butmost 01 the time the ~Iudentsh,.;ar Ib,.o. ~~~ N..........._

;urther strengthened this yearwhen Pembroke State hired anexperlen~ed social workerwith a masters in social work.A native 01 Rocky Mount, Mrs.Jessie Bey formerly workedlor the cily's HumanResources Administration.

"Someone UkeJessie is whatwe needed to continue the

settings has Inspired Pem.broke State students to lorman organization called Sourcewhich assists in such county-wide projects as Meals on.Wheels lor senior citizens,Project Find (locating thoseeligible for government loodassistance) and ~mergencyrelief for college students.

The News and Observer .~~ ".

Page 10 December 15, 1973

program and work towardslong.range goals," Watkinssaid of his new assistant.

Having experienced socialwork in a large city and now arural selting, Mrs. Bey saysthe student can use methodsand concepts in any type of set.ting.

"But we've lound that a highpercentage of our studentsprefer not to leave this area,"she added.

The challenge to Mrs. Beyhas been in trying to chahgestudents' negative feelingsabout welfare and "givingmoney to poor folks." She'sconcerned that students don'thave the proper Insight into un-derstanding and accepting pe0-ple as they are.

Robeson County residentsare accustomed now to runninginlo Pembroke interns in awide range of occupations.Political science majors areworking In law linns; homeeconomics students areauisUng chefs at localrestaurants; business ad..ministration majors are work-ing with bapks and departmentstores.

And lor the sociology major,the possibilities are endless:mental health centers, countysocial services, senior ciUzef\3groups, vocational rehabi~1a.tion. etc.. Experience in sodal work

Several youths are Interningat the Lumberton PoliceDepartment - riding withpatrolmen or observing com.munlcatlons and otberprocedures..

For John Thompson, a ~em.broke Junior who puts In 12hours a week at the LumbertonPolice Department, It's been alively experience. He general.Iy rides with policemen ontheir patrol two nights a week.

"I enjoy seeing the respectpeople give them and Just theexcitement of It," he said,although he admitted itsometimes gels too lively forhim. Thompson is undecidedbetween a career as a lawyeror criminologist.

Interning with the RobesonSocial Services was an eye-opener to Pembroke studentJane Bennett. '" personallywasn't aware of somesituatiof\3 . . . things unique toRobeson County such as iI.literacy, transportation'problems and being largelyrural," she commenled.

/ Watkins is beginning tomeasure the true value of theinternship program throughleedback from graduates.Three women who internedwith the Lumberton HousingAuthority arF now fuil-timeemployes. .

Mrs. Sarah Bateman. whoworks in recre.ation and needed

services at local housinjects, said she IeIt Itperience gave her Ihe etlanding the job. "It saveing to put me through antat ion program," shemenled.'A supervisor wittRobeson Department 01Services, Miss Retha Fhexplained that interns ared into casework, !irstIng concepts then pickin,case at a time. "By theI

the semester, they havehours in experiencehopefully they are potstall personnel." she saaddition, they interpret,service programs to themunity, she said.

A veteran who is returncollege, Charles McClellaalready seen the bene(ilSinternship at Odum B,Home for Children.mangement has ollered Ifull-time job which he issidering. McClellan,tutors and organizes retion for the children, saysdon't think of him as a stubut as a companion. "Ithem and they love me,

~d" To broaden the range 0Human Services Centefeasibility study, underwrby the North CaroInternship Program, is tconducted in surrounding (ties. to locate other ageland businesses interestehaving interns. Watkins hto locate enough agenciesbusinesses so tha t no one Ilion will be overloaded witterns. .

"ThjJI"has been a corvalive area, but in lermprogram lniUalion. I'vetremendous cooperalicWatkins commented.