traditional folk media for development

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Social media to prevent human trafficking

03 September 2016 DR anamika ray memorial trust, 2016; cc-by-sa1Traditional FOLK MEDIA for development(tfm4dev)Dr. Ankuran DuttaAssociate Prof. & Head, Department of Communication and Journalism, Gauhati University Managing Trustee, Dr. Anamika Ray Memorial Trust

this presentation is dedicated to Dr Anamika Ray

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Understanding traditional FOLK mediaTraditional folk media is a term used to denote peoples performances. This term refers to the performing arts which can be described as the cultural DIACRITICS of the people. Traditional folk media are cultural resources that accumulate indigenous knowledge, experiences and expressions passed down from generation to generation. Woven into proverbs and poems, songs and dances, puppet plays and stories, rhythms and beats, they are embedded with a strong sense of cultural identity which can be a potent force for development. In many cases, these media are the traditional conduits of indigenous knowledge, experience and culture. Creative use of these cultural resources in communities where they are popular and well entrenched can be a subtle and effective way of introducing development ideas and messages (FAO).03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa3

diacritical Characteristics of TFM03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa4

diacritical Characteristics of TFMDirect communication for developmentIntimate media , Impact is much deeper Acceptability is high and the appeal is at personal and intimate levelCommunity based media for community developmentRapport is directImmediate feedbackTwo-way and Horizontal Communication formInterference is less (Free from political or commercial interference); irrespective of diversity , it is for all Cross-cultural communication hurdles are not encountered hereAutomatic Appeal: it is spontaneousLocal media Local communication; localized message and local language

03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa5

Identifying your target audience03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa6

Effective ways to reach your target audience:: participatory approach03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa7

Effective Communication strategy for your target audience03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa8Remember Seven Cs of Communication

Command attentionCater to the heart and the headClarify the messageCommunicate a benefitCreate trustCall to actionBe consistent

Esta de Fossard (1996) How To Write a Radio Serial Drama for Social Development

Modernisation of your tfm4dev03 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa9Modernisation processContentContextperformance

ContactE-mail: ankurandutta@gmail.comBlog: www.comcomm.orgWebsite: www.armt.inPresentations: http://www.slideshare.net/ankuranduttaPh: 91-991011569603 September 2016 DR anamika ray memorial trust, 2015; cc-by-sa10

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