trade book review
TRANSCRIPT
By: Emily Leineweber
Mitch JoelMitch Joel
President of Twist Image
Blogger at Six Pixels of Seperation- The Twist Image Blog and Podcast
President and Founding Partner of Distort Entertainment
Brand ImageBrand Image
Google Makes a Brand
Be present online
Be Helpful
Finding A Finding A
Evaluate and Communicate your brand
Determine your niche
Think about your audience
Kyle & The PaperclipKyle & The Paperclip
One red paperclip
Internet
“aha!” moment
Built a house
Surprise!Surprise!
Still wondering...Still wondering...
How to move with emerging technology and social media
More real life examples
““Its a must read!”Its a must read!”
Easy read
Playbook style
Social Media is what we do!
Good life lessons