Toyota “Americas Best Car Company

Moving forward; Get the feeling

Company portfolio

Founded by Kiichiro Toyoda in 1937

Leading auto manufactures in the world.

11th largest company in the world by revenue.

Currently third largest automobile manufacturer by production behind GM and Volkswagen.

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In July 2012,the reached 200-million milestone.

Toyota motors group include Scion, Lexus, Daihatsu and Hino.

Toyota motors has worldwide presence.

Mainly engaged in the automobile business and financial business.

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The company operates through three business segments.

Automobile - design, manufacture and sale of products(cars, sedan, minivans, SUV ,spare parts ,accessories etc.

Finance - sale of the Company's products, as well as the leasing of vehicles and equipment.

Others - design, manufacture and sale of housings, as well as the information and communication business.

SWOT Analysis Internal factors

SWOT Analysis cont. Internal factors cont.

SWOT Analysis Cont. External factors

SWOT Analysis Cont. External factors

Q & A

• 1.what evidence can you identify, in this case, of Toyota’s being an open system?

• 2.what evidence of centralization or decentralisation can you find in this case?

• 3.from the standpoint of Toyota’s culture, what does the story of the failed Toyopet Crown Symbolically say to both new and long-term employees?

Q & A cont.

• 4.Which approach, mechanistic or organic, would be better for a company like Toyota that designs, manufactures, and sells technically sophisticated products such as cars and trucks? Explain.