presentation on toyota mini case
TRANSCRIPT
FOUNDER(TEXTILE COMPANY)
FOUNDER(AUTOMOBILE SECTOR)
CURRENT EXISTENCE
FIRST MODEL
TOYOTA -AA
LUXURY SEGMENT
LEXUS
LUXURY SEGMENT
LEXUS
(FEATURE OFFERED FOR YOUTHS)
YOUTH SEGMENT
SCION
YOUTH SEGMENT
SCION
PRODUCT LINE
DOWNFALL
SUMMARY
DISCLAIMERCREATED BY SHOAIB ARSHAD KHAN, SSGI-FET BHILAI, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW.