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Toyota Autism Society Case Study

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This presentation details how I used the power of social media and the Autism Society of Alabama to raise money for a good cause while building a community around a Toyota dealership in Birmingham, Alabama.

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Page 1: Toyota autism society case study

Toyota Autism Society Case Study

Page 2: Toyota autism society case study

Serra Toyota Autism Society of Alabama FundraiserSocial Media Case Study

Page 3: Toyota autism society case study

Goal: Begin to build a social media community around Serra Toyota

Strategy: Host a fundraiser for the Autism Society of Alabama using only Facebook and Twitter.

Page 4: Toyota autism society case study

Launch: 9A CST on 3/26/10

Page 5: Toyota autism society case study

Encouraged our fans to share pictures of their children with Autism

Page 6: Toyota autism society case study

The Serra Toyota Groundswell Begins on Facebook

Page 7: Toyota autism society case study

The Serra Toyota Groundswell Begins on Twitter

Page 8: Toyota autism society case study

The Serra Toyota Groundswell Continues on Facebook

Page 9: Toyota autism society case study

The Serra Toyota Groundswell Continues on Twitter

Page 10: Toyota autism society case study

The Appreciation for Serra Toyota Continues

Page 11: Toyota autism society case study

Summary: In less then 12 hours using only Social Media Serra Toyota…

Added 1,007 New Fans on Facebook

Added 128 New Followers on Twitter

Page 12: Toyota autism society case study

More Importantly: Serra Toyota now has 1,100 new people to engage with daily!

Page 13: Toyota autism society case study

Jeff MelloFounder, Evolution of Communication

p: 404-579-0911email: [email protected]

web: http://evolutionofcommunication.comfacebook: http://www.facebook.com/evolutionofcommunication

twitter: http://twitter.com/EOC_jmello


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