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TOWNHALL • MEDIA1901 NORTH MOORE STREET SUITE 701
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Townhall Media "A New Power In Conservative Media"Politico
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TOWNHALL • MEDIA1901 NORTH MOORE STREET SUITE 701
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TownhallTownhall is one of the nation’s leading conservative websites, delivering news from inside the Beltway to an engaged, national audience. Townhall has been helping advertisers establish and grow brands, raise awareness and solicit donations for more than 15 years. Townhall is a megaphone for advertisers looking to grow email databases, drive traffic, and promote their brands.
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HotAirHotAir has become one of the most popular internet destinations for both main street conservatives and Beltway influentials. With over 2 million unique readers and 22 million pageviews per month, readers rely on HotAir to deliver unrivaled political analysis and commentary. Advertising on HotAir will deliver your message to a core audience of opinion leaders, voters, and political activists.
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GENDERMALE ........................................................65% FEMALE ....................................................35%
AGEMEDIAN ...................................................55AGE 25-54 ................................................42%AGE 35-64 ................................................56%
INCOMEAVERAGE HHI .................................... $74,000HHI $75,000+ ...........................................36%HHI $100,000+ .........................................21%
EDUCATIONANY COLLEGE .........................................81%COLLEGE GRAD/POST GRAD .................41%
EMPLOYMENTPROFESSIONAL/ MANAGERIAL/EXECUTIVE ......................23%
REGISTERED VOTERSREGISTERED TO VOTE ............................93%
FINANCIALHAVE BROKERAGE ACCOUNT ...............67%PORTFOLIO $100,000+ ...........................25%PORTFOLIO $250,000+ ...........................17%OWNS PRIMARY RESIDENCE ..................78% OWNS SECONDARY RESIDENCE ...........15 %
FREQUENTLY PROVIDES ADVICEPOLITICS/CURRENT EVENTS ..................23%BOOKS .....................................................15%MOVIES ....................................................18%
TRAVEL PURCHASES (LAST 6 MONTHS)AIRLINE ....................................................35%HOTEL ......................................................38%
PURCHASING (LAST 6 MONTHS)BOOKS .....................................................44%EVENT TICKETS .......................................28%HDTV ........................................................31%COMPUTER SOFTWARE ..........................27%CELL PHONE/SERVICES ..........................25%HOME ELECTRONICS..............................19%MUSIC ......................................................23%VITAMINS/NUTRITIONAL ........................39%
AUTOMOTIVEOWNS ANY LUXURY CAR ........................14%OWNS SUVS .............................................36%
COLLEGEGRAD//POST GRAD
TRAVEL PURCHASESLAST 6 MONTHS
AUTO OWNS ANYLUXURYCAR
93%REGISTERED VOTERS
14%
SOURCE: NIELSEN 2012
41%
Audience Profile
Townhall / HotAir
38%
81%ANY COLLEGE
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Townhall Magazine"Fresh", "Conservative", "Intelligent" Reporting: just a few words that describe Townhall Magazine. Publishing monthly, Townhall Magazine delivers exclusive interviews with key political players, commentators and cultural figures. Townhall Magazine has a total distribution of 20,000 copies per month including Capitol Hill and along the K street corridor.
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Conn Carroll Townhall EditorTownhall Magazine
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ENGAGED READERSDISCUSSED OR FORWARDED ARTICLES ......................................................... 71%CONTACTED AN ELECTED OFFICIAL .............................................................. 40%
POLITICALLY ACTIVESUPPORT POLITICAL ORGANIZATIONS ........................................................... 77%CONTACTED AN ELECTED OFFICIAL .............................................................. 31%
MATURE, EDUCATED, MALE & FEMALEMALE .................................................................................................................. 72%FEMALE .............................................................................................................. 28%COLLEGE DEGREE OR MORE ........................................................................... 62%AVERAGE AGE ........................................................................................... 52 YEARS
AFFLUENTAVERAGE INCOME .....................................................................................$104,000AVERAGE HOME VALUE .............................................................................$337,000AVERAGE NET WORTH ..............................................................................$536,000
SOCIAL AND CULTUREDDINE OUT .......................................................................................................... 96%ATTEND CHURCH .............................................................................................. 72%ATTEND MUSIC/DANCE PERFORMANCES ...................................................... 44%GO TO MUSEUMS/ART GALLERIES .................................................................. 44%
BUYERS AND CONSUMERSHEALTHCARE ..................................................................................................... 91%BOOKS ............................................................................................................... 84%ELECTRONICS ................................................................................................... 75%TRAVEL ............................................................................................................... 46% FINANCIAL SERVICES ........................................................................................ 43%EDUCATION ....................................................................................................... 25%
HEALTH CARE
EDUCATION
62%
91%
COLLEGE DEGREE
$104,000AVERAGE INCOME
Audience Profile
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TwitchyTwitchy is a ground-breaking Twitter curation site powered by a kinetic staff of social media junkies. We mine Twitter to bring you “who said what” in U.S. politics, global news, sports, entertainment, media, and breaking news 24/7. If it’s news, we’re on it. If it should be news, we’re ahead of it. Get Twitchy and stay connected to our twire — the news wire of the 21st century.
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Audience ProfileENGAGED READERSDISCUSSED OR FORWARDED ARTICLES ......................................................... 71%CONTACTED AN ELECTED OFFICIAL .............................................................. 40%
POLITICALLY ACTIVESUPPORT POLITICAL ORGANIZATIONS ........................................................... 77%CONTACTED AN ELECTED OFFICIAL .............................................................. 31%
MATURE, EDUCATED, MALE & FEMALEMALE .................................................................................................................. 72%FEMALE .............................................................................................................. 28%COLLEGE DEGREE OR MORE ........................................................................... 62%AVERAGE AGE ........................................................................................... 59 YEARS
AFFLUENTAVERAGE INCOME .....................................................................................$104,000AVERAGE HOME VALUE .............................................................................$337,000AVERAGE NET WORTH ..............................................................................$536,000
SOCIAL AND CULTUREDDINE OUT .......................................................................................................... 96%ATTEND CHURCH .............................................................................................. 72%ATTEND MUSIC/DANCE PERFORMANCES ...................................................... 44%GO TO MUSEUMS/ART GALLERIES .................................................................. 44%
BUYERS AND CONSUMERSHEALTHCARE ..................................................................................................... 91%BOOKS ............................................................................................................... 84%ELECTRONICS ................................................................................................... 75%TRAVEL ............................................................................................................... 46% FINANCIAL SERVICES ........................................................................................ 43%EDUCATION ....................................................................................................... 25%
72%
HEALTH CARE
EDUCATION
62%
91%
COLLEGE DEGREE
RedState
28%
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