town centre and retail study august 2009...class a3/a4/a5 commercial units classed as food or drink...

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August 2009 1 Nathaniel Lichfield & Partners Ltd 14 Regent's Wharf All Saints Street London N1 9RL T 020 7837 4477 F 020 7837 2277 [email protected] www.nlpplanning.com NORTH HERTFORDSHIRE DISTRICT COUNCIL TOWN CENTRE AND RETAIL STUDY CL11907/PW Offices also in Cardiff Manchester Newcastle upon Tyne

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Page 1: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

August 2009

1

Nathaniel Lichfield & Partners Ltd

14 Regent's Wharf

All Saints Street

London N1 9RL

T 020 7837 4477

F 020 7837 2277

[email protected]

www.nlpplanning.com

NORTH HERTFORDSHIRE DISTRICT

COUNCIL

TOWN CENTRE AND RETAIL STUDY

CL11907/PW

Offices also in

Cardiff

Manchester

Newcastle upon Tyne

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Contents3

1.0 Introduction 1 The Study 1 Content of the Report 1

2.0 Retail and Commercial Leisure Trends 2 Retail Trends 2 Leisure Trends 5

3.0 Planning Policy Context 7 National Policy 7 Regional Planning Guidance 13 Local Planning Context 14

4.0 The Shopping Hierarchy and Catchment Area 16 Major Shopping Centres in North Hertfordshire and the Surrounding Area 16 Socio-Economic Characteristics within North Hertfordshire 18 Summary and Conclusions 21

5.0 Household Survey 22 Survey Structure 22 Food and Grocery Shopping 23 Non-Food Shopping 24 Internet Purchases 28 Town/District Centre Performance 28 Leisure Activities 30 Key Messages from the Household Survey Results 32

6.0 Street Survey of Visitors to Main Centres 33 Introduction 33 Main Purpose of Visit to the Centres 33 Other Purpose of Visit 35 Intended Visitor Purchases 35

7.0 Business Occupier Perceptions 49 Introduction 49 Length of Trading in Current Location 49 Legal Status of Business 49

8.0 Hitchin Town Centre 62 Introduction 62 Mix of Uses and Occupier Representation 62

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Accessibility and Movement 66 Environmental Quality 69 Town Centre Manager Comments 70 Summary of Hitchin’s Strengths and Weaknesses 71

9.0 Letchworth Garden City Town Centre 74 Introduction 74 Mix of Uses and Occupier Representation 74 The Supply and Quality of Commercial Premises 77 Catchment Area and Visitor Profile 78 Accessibility and Movement 78 Environmental Quality 80 Town Centre Manager and Key Stakeholder Comments 81 Summary of Letchworth’s Strengths and Weaknesses 82

10.0 Baldock Town Centre 84 Introduction 84 Mix of Uses and Occupier Representation 84 Catchment Area and Visitor Profile 87 Accessibility and Movement 87 Environmental Quality 88 Town Centre Manager Comments 89 Summary of Baldock’s Strengths and Weaknesses 90

11.0 Royston Town Centre 93 Introduction 93 Mix of Uses and Occupier Representation 93 The Supply and Quality of Commercial Premises 96 Catchment Area and Visitor Profile 96 Accessibility and Movement 97 Environmental Quality 98 Town Centre Manager Comments 99 Summary of Royston’s Strengths and Weaknesses 100

12.0 The Need for New Retail Development 102 Introduction 102 Methodology and Data 102 Population and Spending 103 Existing Retail Floorspace 2009 105 Existing Spending Patterns 2009 106 Quantitative Capacity for Additional Convenience Floorspace 108 Quantitative Capacity for Additional Comparison Floorspace 110 The Qualitative Need for Retail Development 112 Occupier Demand 115

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13.0 The Need for Commercial Leisure/Other Town Centre Uses 117 Introduction 117 The Potential for Leisure and Entertainment Uses 117 Conclusions on Commercial Leisure 126

14.0 Scope for Accommodating Growth 128 Floorspace Projections 128 Accommodating Future Growth 130 Potential Development Opportunities 131 Hitchin 132 Letchworth Garden City 133 Baldock 133 Royston 134

15.0 Review of the Emerging Local Development Framework 135 The Core Strategy Preferred Options 135 Development Policies 136

16.0 Conclusions and Recommendations 141 Meeting Shopping Needs in the District 141 Accommodating Future Growth 141 Convenience Goods Development 142 Comparison Goods Development 143 Commercial Leisure and Other Town Centres Uses 143 Scale of Development 144 Emerging Local Development Framework Policies 144 Future Strategy Implementation and Monitoring 145

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GLOSSARY OF TERMS2

Benchmark Turnover Expected turnover of existing retail floorspace

based on national averages which the identified

available expenditure can be measured against.

Class A1 Commercial units classed as retail or shop uses

within the Use Classes Order.

Class A1 Services Non-retail uses classed as A1 within the Use

Classes Order, such as hairdressers, travel agents

and dry cleaners.

Class A2 Commercial units classed as financial or

professional services, for example banks and

building societies, within the Use Classes Order.

Class A3/A4/A5 Commercial units classed as food or drink outlets,

for example pubs, restaurants and takeaways,

within the Use Classes Order.

Convenience Goods Consumer goods purchased on a regular basis,

including food and groceries and cleaning

materials.

Comparison Goods Durable goods such as clothing, household goods,

furniture, DIY and electrical goods.

Dodona Research A consulting firm specialising in the cinema

industry.

Experian A data consultancy who are widely used for retail

planning information.

EGi A published source of information providing known

retail and leisure operators’ space requirements in

towns across the country.

Goad Plans Town centre plans prepared by Experian, which a

based on occupier surveys of over 1,200 town

centres across the country.

Gross floorspace Total external floorspace including exterior walls.

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Higher order Durable goods which tend to be high value, bought

comparison goods on an occasional basis and/or where customers

are most likely to shop around and compare

products in different shops e.g. adult fashion

items, high value electrical goods, jewellery,

furniture etc. Customers are usually prepared to

tend to travel further to purchase these items.

Lower order Durable goods which tend to be lower value, bought

comparison goods on a regular basis and/or where customers are

less likely to shop around e.g. small household

goods, books, pharmaceutical and toiletries.

Customers are less likely to travel long distances

to purchase these items.

Market share The proportion of total consumer expenditure within

a given area taken

Penetration rate by a particular town centre or shopping facility.

MHE Management Horizons Europe (MHE) Retail

Shopping Index is a database of over six thousand

retail locations that enables the user to rank and

sort the UK’s shopping venues against a range of

different criteria (including market size; location

type; market position; and sector

Multiple traders National or regional ‘chain store’ retailers.

Net floorspace Retail floorspace devoted to the sale of goods,

excluding storage space.

Zone A Rent The annual rental charge per square foot for the

first 20 foot depth of a shop unit, which is the

most suitable measure for standardising and

comparing rental levels.

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1.0 Introduction

The Study

1.1 Nathaniel Lichfield and Partners (NLP) were commissioned by North

Hertfordshire District Council to prepare a town centre and retail study,

including an assessment of the main town centres, Hitchin, Letchworth Garden

City, Royston and Baldock, to satisfy the requirements of PPS6: Planning for

Town Centres (March 2005). The objectives of the study are to provide:

• a qualitative analysis of the existing retail and leisure facilities within North

Hertfordshire in order to identify the role of each centre and the relationship

between the centres and neighbouring authorities;

• a quantitative and qualitative need assessment for new retail and

commercial leisure facilities within North Hertfordshire to 2026, including an

assessment of both food and non-food retailing; and

• an assessment of existing development commitments and allocations in

North Hertfordshire and the identification of the suitability sites to meet any

demand.

Content of the Report

1.2 Section 2.0 provides an overview of retail and commercial leisure trends.

Section 3.0 provides an overview of the national, regional and local planning

policy context. Section 4.0 provides a description of the shopping hierarchy.

1.3 Sections 5.0, 6.0 and 7.0 summarise the results of a household, in-street and

business surveys. Sections 8.0 to 11.0 provide town centre health checks for

Hitchin, Letchworth Garden City, Royston and Baldock.

1.4 Sections 12.0 and 13.0 set out an analysis of shopping and commercial

leisure needs within North Hertfordshire and assess the ability of existing

facilities to meet the needs of the community. Section 14.0 assesses the

opportunities to accommodate the future need for new retail and leisure

development. Section 15.0 provides an analysis of emerging LDF policies and

Section 16.0 assesses the town centre and strategic objectives and sets out

recommendations and conclusions.

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2.0 Retail and Commercial Leisure Trends

2.1 An assessment of the need for retail and leisure facilities in North Hertfordshire

is set out in Sections 12 and 13 of this report. In the section below, we

provide an overview of trends within the retail and leisure sectors.

Retail Trends

2.2 Past retail trends indicate that expenditure has consistently grown in real terms

in the past, generally following a cyclical growth trend. The underlying trend

shows consistent growth and this trend is expected to continue in the future.

However, the current economic downturn is expected to lead to limited growth

over the next few years.

Figure 2.1: Retail Spending Trends

0

50000

100000

150000

200000

250000

300000

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

2012

2014

2016

Year

Sp

en

din

g (

£M

)

Spending on Convenience Goods

Spending on Comparison Goods

Source: Experian Briefing Note 6.0 (Oct 2008)

2.3 In the past expenditure growth has fuelled the growth in retail floorspace,

including major out-of-centre development particularly in the 1980’s and 1990.

The economic downturn suggests that recent rates of growth during the past

few years are unlikely to be achieved in the short term. However, the

underlying trend over the medium and long terms is expected to lead to a need

for further retail floorspace. We anticipate these national trends will be

mirrored in North Hertfordshire.

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2.4 New forms of retailing have emerged in recent years as an alternative to more

traditional shopping facilities. Home/electronic shopping has also emerged

with the increasing growth in the use of personal computers and the Internet.

Trends within this sector may well have implications for retailing within North

Hertfordshire. The growth in home computing, Internet connections and

interactive TV may lead to a growth in home shopping and may have effects on

retailing in the high street. North Hertfordshire is a relatively affluent area and

we would anticipate that the levels of internet connections are high, and

therefore growth in home shopping needs to be considered.

2.5 On-line shopping has experienced rapid growth since the late 1990s but in

proportional terms the latest available data suggests it remains an insignificant

percentage of total retail expenditure. Recent trends suggest continued strong

growth in this sector. However, there is still uncertainty about its longer-term

prospects and the potential effects on the high street. Experian has recognised

the potential impact of retailing on the high street and has provided future

projections. Experian’s Retail Planning Note 2.3D (Dec 2005) (page 1) states:

“The current scale and scope for the expansion of the selling of retail goods over

the internet (e-tailing) has increasingly become an issue in retail planning… A

major uncertainty, however, concerns projected growth rates…goods sold over

the internet may still come from conventional retail outlets (i.e. sales made over

the internet may still be taken from shelves of normal shops), so there is an

additional uncertainty over e-tailing’s precise impact on current and future space

requirements.”

Figure 2.2: Future Growth in Special Forms of Trading

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Year

Perc

en

tag

e

Convenience

Comparison

Source: Experian Briefing Note 6.0 (Oct 2008)

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2.6 In addition to new forms of retailing, retail operators have responded to

changes in customers’ requirements. For example, extended opening hours

and Sunday trading increased significantly in the 1990s. Retailers also

responded to stricter planning controls by changing their trading formats. For

example, some major food operators have introduced smaller store formats

capable of being accommodated within town centres, such as the Tesco Metro,

Sainsbury Central/Local store and Marks and Spencer’s Simply Foods formats.

Food operators have also entered the local convenience store market, for

example Tesco Express store and convenience stores linked with petrol filling

stations. The entrance of European discount food operators such as Aldi, Lidl

and Netto has also been rapid during the last decade, and this trend has been

evident in North Hertfordshire i.e. Netto in Hitchin and Lidl in Letchworth Garden

City.

2.7 Food store operators have also commenced a programme of store extensions,

particularly Tesco, Sainsbury and Asda. Tesco has extended their store in

Royston and are proposing to extend their store in Baldock. These operators,

faced with limited growth in food expenditure, have attempted to increase the

sale of non-food products within their food stores, including clothing and

electrical goods.

2.8 Comparison retailers have also responded to recent market conditions. The

bulky goods retail warehouse sector has rationalised and there have been a

number of mergers. For example there are fewer DIY operators, following the

acquisition of Do It All, Great Mills and Wickes by Focus DIY. B&Q and

Homebase developed very large ‘category killer’ retail warehouses (some

exceeding 10,000 sq m gross), but more recently have scaled down or closed

their stores e.g. B&Q has recently closed their store in Hitchin. Other

traditional high street retailers have sought large out-of-centre stores, for

example Boots, TK Maxx and Poundstretcher. Matalan has also opened

numerous discount clothing stores across the country. Sports clothing retail

warehouses including JJB Sports and Decathlon have also expanded out-of-

centre.

2.9 The economic downturn has had, and is likely to continue to have, an impact on

the retail sector, e.g. Woolworth, Borders and MFI are notable victims. The

effects of the recession are evident in North Hertfordshire and the shop

vacancy rate has increased. The demand for premises within the bulky goods

sector, i.e. furniture, carpets, electrical and DIY goods are particularly weak at

present.

2.10 Within town centres, some high street multiple comparison retailers changed

their format. High street national multiples have increasingly sought larger

modern shop units (over 200 sq m - 2,150 sq ft) with an increasing polarisation

of activity into the larger regional and sub-regional centres. The continuation of

these trends may also influence future operator requirements in North

Hertfordshire. Operator demand for space has decreased and national multiple

may prefer to locate in larger centres e.g. Stevenage and Luton, which may

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constrain demand in North Hertfordshire. Hitchin and Letchworth Garden City

will probably have better prospects for attracting multiple retailers than Royston

or Baldock.

2.11 Factory outlet centres (FOCs) have been developed across the country as an

alternative to fashion shops within town centres. These developments are

usually large and can provide over 10,000 sq m of comparison retailing,

focusing primarily on fashion items and clothing, offering designer clothing at

discounted prices. A number of FOCs have emerged across Great Britain and

draw from a wide catchment area, for example Bicester Village and Hatfield

Galleria. The location of FOCs in Bicester and Hatfield may limit the potential

for similar facilities in North Hertfordshire.

Leisure Trends

2.12 The demand for commercial leisure facilities has increased significantly during

the last 20 years. The growth in the commercial leisure sector was particularly

strong during the late 1980s and again in the mid 1990s. Average household

expenditure on leisure services increased in real terms by 93% between 1984

and 1995 (source: Family Expenditure Survey), and by a further 53% between

1995 and 2005. The latest (2006) average household expenditure on leisure

services is nearly £3,500 per annum. However, many analysts consider that

the commercial leisure market has now reached saturation in some sub-

sectors, e.g. bingo, multiplex cinemas and tenpin bowling.

Figure 2.3: Trends in Expenditure on Leisure Services

0

10

20

30

40

50

60

70

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Year

Avera

ge W

eekly

Ho

use

ho

ld E

xp

en

dit

ure

(£)

Source: Family Spending Report (2007) by ONS

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2.13 The mid-1990s saw the expansion of major leisure parks. These leisure parks

are generally anchored by a large multiplex cinema and offer other facilities

such as ten-pin bowling, bingo, nightclubs, health/fitness clubs, themed

destination restaurants, pub/restaurants, children’s nurseries and budget

hotels. Commercial leisure facilities have typically been located on the edge of

town centres or out-of-centre, with good road access. Many leisure uses have

also emerged on retail warehouse parks. This type of development has been

focused in larger town surrounding North Hertfordshire.

2.14 The cinema market remains an important sector because cinemas often anchor

leisure developments, providing footfall for other uses. However, growth in this

sector has slowed significantly in recent years with many areas reaching

saturation levels. Many cinema operators have suspended or curtailed their

expansion plans. Some cinema operators such as City Screen, Mainline

Pictures and Reeltime Cinemas have opened new or taken over small cinemas

in recent years. The expansion of other sectors has slowed, including ten-pin

bowling and bingo. However, other sub-sectors have remained strong in recent

years, in particular the private health and fitness market, with a number of

multiple operators seeking premises across the UK, e.g. LA Fitness, Fitness

First and Esporta. Nevertheless, the health and fitness sector is also reaching

saturation point in some areas and is likely to be affected by the current down

turn in the economy.

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3.0 Planning Policy Context

National Policy

3.1 PPS6: Planning for Town Centres (March 2005) sets out the Government’s

policies on town centres, retail, commercial leisure and other town centre uses.

3.2 The Government’s key objective for town centres (this covers city, town, district

and local centres) is to promote their vitality and viability by planning for growth

and development of existing centres and promoting and enhancing existing

centres, by focusing development in such centres and encouraging a wide

range of services in a good environment, accessible to all.

3.3 Other Government objectives that need to be taken account of in the context of

the key objective are set out in PPS6 paragraph 1.4:

• enhancing consumer choice by making provision for a range of shopping,

leisure and local services, which allow genuine choice to meet the needs of

the entire community and particularly socially excluded groups;

• supporting efficient, competitive and innovative retail, leisure, tourism and

other sectors, with improving productivity; and

• improving accessibility, ensuring that existing or new development is, or will

be, accessible and well served by a choice of means of transport.

3.4 Regional planning bodies (RPB’s) and local planning authorities (LPAs) are

advised in PPS6 paragraph 1.6 to implement the Government’s objectives for

town centres, by planning positively for their growth and development. They

should therefore:

1 develop a hierarchy and network of centres;

2 assess the need for further main town centre uses and ensure there is

capacity to accommodate them;

3 focus development in, and plan for the expansion of, existing centres as

appropriate, and at the local level identify appropriate sites in development

plan documents;

4 promote town centre management, creating partnerships to develop,

improve and maintain the town centre and manage the evening and night-

time economy; and

5 regularly monitor and review the impact and effectiveness of their policies

for promoting vital and viable town centres.

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3.5 PPS6 paragraph 2.1 states that in order to deliver the Government’s key

objective, RPB’s and LPA’s should actively promote growth and manage change

in town centres, define the network and a hierarchy of centres, each performing

their appropriate role to meet the needs of their catchment, and adopt a pro-

active, plan-led approach to planning for town centres, through regional and

local planning.

3.6 The main town centre uses to which PPS6 applies are outlined in paragraph

1.8:

• retail (including warehouse clubs and factory outlet centres);

• leisure, entertainment facilities and the more intensive sport and recreation

uses (including cinemas, restaurants, drive-through restaurants, bars and

pubs, night-clubs, casinos, health and fitness centres, indoor bowling

centres and bingo halls);

• offices, both commercial and those of public bodies; and

• arts, culture and tourism (theatres, museums, galleries and concert halls,

hotels and conference facilities).

3.7 Paragraph 1.9 of PPS6 also acknowledges that housing will be an important

element in most mixed-use, multi-storey developments.

3.8 PPS6, paragraph 2.15 to 2.17 offers specific guidance to LPA’s on the role of

plans at local level, including the need to work in conjunction with stakeholders

and the community to:

1 assess the need for new floorspace for retail, leisure and other main town

centre uses, taking account of both quantitative and qualitative

considerations;

2 identify deficiencies in provision, assess the capacity of existing centres to

accommodate new development, including, where appropriate, the scope for

extending the primary shopping area and/or town centre, and identify

centres in decline where changes need to be made;

3 identify centres within their area where development will be focused, as well

as the need for any new centres of local importance, and development

strategies for developing and strengthening centres within their area;

4 define the extent of the primary shopping area and the town centre, for the

centre in their area on their proposal map;

5 review all existing allocations and reallocate sites which do not comply with

this policy statement;

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6 identify and allocate sites in accordance with the considerations on site

selection and land assembly e.g. assessment of need, appropriate scale of

development, sequential approach, impact and accessibility;

7 develop spatial policies and proposals to promote and secure investment in

deprived areas by strengthening and/or identifying opportunities for growth

of existing centres, and to seek to improve access to local facilities; and

8 set out criteria based policies, in accordance with this policy statement, for

assessing and locating new development proposals, including development

on sites not allocated in development plan documents.

3.9 PPS6 also indicates that in addition to defining the extent of the primary

shopping area for their local centres, LPA’s may distinguish between primary

and secondary frontages. Primary frontages should contain a high proportion of

retail uses, while secondary frontages provide opportunities for flexibility and

diversity of uses. Policy should make clear which uses will be permitted in

such locations.

Demonstrating Need for development

3.10 PPS6 requires Council’s to undertake assessments of need for other non-retail

town centre uses, i.e. commercial leisure and office development. This study

assesses the retail and commercial leisure needs of North Hertfordshire.

3.11 PPS6 states in paragraph 2.33 that:

‘in assessing the need and capacity for additional retail and leisure development,

local planning authorities should place greater weight on quantitative need for

additional floorspace for the specific types of retail and leisure developments.

However local planning authorities should also take account of qualitative

considerations. In deprived areas which lack access to a range of services and

facilities, and there will be clear and demonstrable benefits in identifying sites for

appropriate development to serve the communities in there areas, additional

weight should be given to meeting these qualitative needs’.

3.12 In assessing quantitative need for additional development, local planning

authorities should assess the likely future demand for additional retail and

leisure floorspace, having regard to a realistic assessment of the existing

forecast population levels, forecast expenditure for specific classes of goods to

be sold, within the broad categories of comparison and convenience goods and

for main leisure sectors and forecast improvements in productivity in the use of

floorspace.

3.13 With regards to assessing the qualitative need for additional development,

PPS6 paragraph 2.35 states that a key consideration will be to provide for

consumer choice, ensuring that:

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• an appropriate distribution of locations is achieved, subject to the key

objective of promoting the vitality and viability of town centres and the

application of the sequential approach, to improve accessibility for the

whole community; and

• provision is made for a range of sites for shopping, leisure and local

services, which allow genuine choice to meet the needs of the whole

community, particularly the needs of those living in deprived areas.

3.14 Other local issues, although not necessarily elements of ‘need’, can be

important material considerations.

Appropriate Scale of Development

3.15 PPS6 also requires that local planning authorities ensure that the scale of

opportunities identified is directly related to the role and function of the centre

and its catchment. PPS6 paragraph 2.41 states:

‘The aim should be to locate the appropriate type and scale of development in

the right type of centre, to ensure that is fits into that centre and that it

complements its role and function’.

3.16 For city and town centres, PPS6, paragraph 2.43 states that where a need has

been identified, LPA’s should seek to identify sites in the centre, or failing that

on the edge of the centre, capable of accommodating larger format

developments. PPS6 paragraph 2.42 indicates that in most cases it is likely to

be inappropriate to include local centres within the search area to be applied

under the sequential approach for large scale developments.

3.17 The guidance places greater emphasis on the regeneration of town centres,

particularly smaller centres and the need to define a network of centres, and

where appropriate to plan for the decline of some centres. Local authorities

are expected to set indicative upper limits on the scale of new floorspace

appropriate in different types of centres.

The Sequential Approach

3.18 PPS6 sets out the sequential approach to site selection for new retail

development (paragraph 2.44), namely that first preference should be existing

centres where suitable sites or buildings for conversion are, or are likely to

become available, taking account of an appropriate scale of development in

relation to the role and function of the centre, followed by edge-of-centre

locations, with preference given to sites that are or will be well-connected to the

centre and only then out-of-centre sites, with preference given to sites which

are or will be well served by a choice of means of transport and which are close

to the centre and have a high likelihood of forming links with the centre.

3.19 Further to this LPA’s should, in consultation with stakeholders (including the

development industry) and the community, identify an appropriate range of sites

to allow for accommodation of the identified need. PPS6 paragraph 2.45

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emphasises the need for flexibility and realism from both LPA’s and developers

and operators in discussing the identification of sites,

‘LPA’s should be sensitive to the needs of the community and stakeholders,

including developers and operators and identify sites that are, or are likely to

become available for development during the development plan period and which

allow for the accommodation of the identified need, including sites capable of

accommodating a range of business models’.

3.20 The factors that should be taken into account in considering business models

are scale, format, car park provision and the scope for disaggregation.

3.21 In selecting sites for allocation, the LPA should also consider the degree to

which other considerations, including specific local circumstances, may be

material to the choice of appropriate locations for development, and these

include physical regeneration, employment, economic growth and social

inclusion.

3.22 The guidance clearly states that local planning authorities should plan positively

for growth by making provision for a range and choice of shopping and services.

If a ‘need’ for new development is established, it will be necessary to identify

opportunities to meet that need. PPS6 indicates that local authorities should

allocate sufficient sites to meet anticipated demand for the next five years.

PPS6 also suggests that an apparent lack of sites of the right size and in the

right location should not be construed as an obstacle to site allocation and

development to meet this need. Local planning authorities should consider the

scope for effective site assembly using their compulsory purchase (CPO)

powers, to ensure that suitable sites within or on the edge of centres are

brought forward for development.

3.23 This suggests the onus is placed on the Council to identify sites to

accommodate the 5-year demand for development. This study provides

floorspace projections up to 2026.

3.24 PPS6 also suggests that where growth cannot be accommodated in identified

existing centres, local planning authorities should plan for the extension of the

primary shopping area if there is a need for additional retail provision or, where

appropriate, plan for the extension of the town centre to accommodate other

main town centre uses. Extension of the primary shopping area or town centre

may also be appropriate where a need for large developments has been

identified and this cannot be accommodated within the centre. Larger stores

may deliver benefits for consumers and local planning authorities should seek

to make provision for them in this context. In such cases, local planning

authorities should seek to identify, designate and assemble larger sites

adjoining the primary shopping area (i.e. in edge-of-centre locations).

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Proposed Changes to PPS6 and the Draft PPS4

3.25 On 10 July 2008, the Department of Communities and Local Government

published a Consultation Document on proposed changes to PPS6 Planning for

Town Centres. On 5th May 2009, DCLG published a further consultation paper

on a new PPS4: Planning for Prosperous Economies. The latter incorporates

policy contained in PPS6 and the policies on economic development in urban

and rural areas in PPG4, PPG5 and PPS7 into a merged single PPS. Both

consultation papers propose to replace the current ‘need’ and ‘impact’ tests

set out in PPS6 with a new ‘impact test’.

3.26 The aim of the documents is to address the unintended effects of the current

guidance. The key Government objective to promote the vitality and viability of

town centres remains, as does much of the Government’s guidance on Positive

planning and the Plan-led approach. However, other objectives which should be

taken into account, or wider Government objectives that may be relevant

include:

• promotion of competition between retailers;

• raising the productivity growth rate of the UK economy;

• encouraging investment in deprived areas;

• building prosperous communities by improving economic performance;

• helping to tackle climate change; and

• consideration of terrorism as well as crime.

3.27 The need for local authorities to consider quantitative and qualitative need

remains. However, Councils are also expected to have regard to the strategic

objectives set out in the Regional Economic Strategy and use relevant market

information and economic data.

3.28 The roles and responsibilities for regional planning bodies and local planning

authorities in preparing the evidence base that will underpin development plan

policy are clearly specified. New requirements for local planning authorities

include the need to:

• identify deficiencies in floorspace provision, including the provision of local

convenience shopping and other facilities which serve day-to-day needs;

• define the network and hierarchy of lower order centres and set out a

spatial vision and strategy for the management and growth of centres in

their Core Strategy;

• consider setting thresholds for the scale of edge-of-centre and out-of-centre

development which should be the subject of an impact assessment, specify

the areas where this will apply and the types of impacts having particular

local importance; and

• prepare policies for the scale of development likely to be permissible in

different centres.

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3.29 With the proposed removal of the need test, the two key tests for applications

are the expanded impact test and the sequential test. The assessment of each

should be proportionate to the scale and nature of proposals and their likely

impact. The sequential test remains largely unchanged.

3.30 Impact assessments are to consider positive and negative impacts, including

cumulative effects. The list of impact issues to be considered is longer and

more stringent than that which first appeared in the draft PPS6. Eight “key

impacts” are defined to assess proposals. These include whether the proposal

has been planned over the lifetime of the development to limit carbon dioxide

emissions. In addition, scale and accessibility have been added.

Planning Policy Guidance Note 13: Transport (PPG 13, March 2001)

3.31 The key objectives, set out at paragraph 4 of PPG13 are to integrate planning

and transport, in order to:

“▪ promote more sustainable transport choices for both people and for moving

freight;

▪ promote accessibility to jobs, shopping, leisure facilities and services by public

transport; and

▪ reduce the need to travel, especially by car.”

3.32 The Guidance advises that planning policies should seek to promote the vitality

and viability of existing town centres, which should be the preferred locations

for new retail and leisure developments. When this development cannot be

accommodated in or on the edge of existing centres, it may be appropriate to

combine the proposal with existing out-of-centre developments.

Regional Planning Guidance

Regional Spatial Strategy for the East of England (RSS14) (2008)

3.33 The East of England Plan, the Revision to the Regional Spatial Strategy for the

East of England, was published on 12 May 2008. Policy SS2 states that in

achieving sustainable development, the spatial strategy directs most

strategically significant growth to the region’s major urban areas. The

supporting text (paragraph 3.10) states that the main strategy is to concentrate

development at the region’s cities and other significant urban areas including

selected market towns. They provide a focal point for retailing and other

commercial activities.

3.34 Policy SS6 states that ‘thriving, vibrant and attractive cities and town centres

are fundamental to the sustainable development of the East of England and

should continue to be the focus of investment, environmental and

enhancement and regeneration’.

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3.35 The supporting text (paragraph 3.25) states that The East of England has a

network of mainly medium and small town centres which are vital elements of

the regional economy and at the heart of economic, cultural, tourism, and other

service provision and social interaction. They serve both their immediate urban

areas and wider hinterlands. In areas with weaker economies a successful

retail sector is often important to regeneration. There is a need to support,

enhance and develop the role of all centres.

3.36 Policy E5 sets out the regional structure of town centres. The cities and towns

of strategic importance for retail, and other town centre purposes, are regional

cities and major town centres Cambridge is designated as a Regional Centre,

whilst Bedford, Luton, Stevenage and Welwyn Garden City are designated as

Major Town centres. North Hertfordshire’s centres are not identified in Policy

E5.

3.37 Major new retail development and complementary town centre uses should

primarily be located in the regional centres and major town centres, and should

be consistent in scale with the size and character of the centre and its role in

the regional structure. Below the level of the centres of regional strategic

importance (i.e. all centres in North Hertfordshire), local development

documents will identify a network of more local town centres, district centres,

neighbourhood centres and village centres. This guidance suggests the LDF

should identify and designate lower order centres, i.e. local town centres,

district centres, neighbourhood, local and village centres.

Hertfordshire Structure Plan 1991-2011 (April 1998)

3.38 The Hertfordshire Structure Plan was adopted in April 1998. The majority of the

structure plan policies, including the policies relating to the hierarchy of town

centre, have been superseded by the East of England Plan (RSS14).

Local Planning Context

North Hertfordshire Local Plan

3.39 The North Hertfordshire District Local Plan No.2 with Alterations was adopted in

April 1996, and pre-dates PPG6 (June 1996).

3.40 From 28 September 2007 only the saved policies from the Local Plan apply,

following the introduction of the Planning and Compulsory Purchase Act 2004

and Secretary of State’s Direction letter. The Council's emerging planning

policies will be contained in the North Hertfordshire Local Development

Framework (LDF). This is in an early stage of preparation and will be developed

in conformity with the East of England Plan.

3.41 Within the Adopted Plan, Policy 42 (which has been saved) relates to shopping

and states that the Council will permit development proposals which support

and maintain shopping as a main activity in town centres, but only if these

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safeguard and enhance the environment of the three historic towns of Baldock,

Hitchin, Royston and the Garden City of Letchworth.

Supplementary Planning Guidance and Town Centre Strategies

Royston Town Centre Strategy (SPD)

3.42 In June 2008, the Royston Town Centre Strategy Supplementary Planning

Document (SPD) (which forms part of the Local Development Framework) was

adopted. This SPD expands and provides further guidance on policy 42 part (i)

in the current adopted North Hertfordshire Local Plan.

Royston Town Centre Strategy (Area Action Plan)

3.43 A draft Action Plan has also been prepared (June 2008) which supports the

Royston Town Centre Strategy. It sets out short, medium and long term actions

and outputs to deliver the aims and policy guidance of the Town Centre

Strategy as well as the proposed Opportunity Sites identified for development.

Letchworth Town Centre Strategy (SPD)

3.44 In January 2007, the Letchworth Garden City Town Centre Strategy

Supplementary Planning Document (SPD) was adopted. This SPD expands and

provides further guidance on policies 42 part (i) and Policy 58 in the adopted

North Hertfordshire Local Plan. It sets out policy guidance and proposed

opportunity sites identified for development.

Baldock Town Centre Strategy

3.45 The Town Centre Strategy was adopted in January 2006. The Strategy is

supported by the Baldock Town Centre Area Action Plan. This strategy was in

preparation prior to the Planning and Compulsory Purchase Act 2004, and is

not adopted as a Supplementary Planning Document within the Local

Development Framework.

Hitchin Town Centre Strategy

3.46 The Hitchin Town Centre Strategy was adopted in November 2004. This

strategy was also in preparation prior to the Planning and Compulsory Purchase

Act 2004, and is not adopted as a Supplementary Planning Document within

the Local Development Framework.

North Hertfordshire Local Development Framework

3.47 North Hertfordshire District Council is preparing the Local Development

Framework (LDF), which will eventually replace the adopted Local Plan (as

saved) and will be in conformity with the East of England Plan. The Core

Strategy and the Development Policies Preferred Options papers were

published for consultation in September 2007. An analysis of emerging LDF

policies is set out in Section 15.0 of this report.

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4.0 The Shopping Hierarchy and Catchment Area

Major Shopping Centres in North Hertfordshire and the

Surrounding Area

4.1 Hitchin and Letchworth Garden City are the main shopping centres within the

North Hertfordshire District. The two centres attract shoppers from across the

District. Hitchin is within close proximity to Letchworth Garden City centre,

which has a similar if slightly less extensive range of comparison shops. The

two centres compete with major shopping destinations just outside the District

including Stevenage, Luton and Cambridge. Stevenage is the nearest large

retail centre to Hitchin, Letchworth Garden City and Baldock, and residents in

these three towns have good access to Stevenage by road and rail.

4.2 A household survey of shoppers has been undertaken for this study (see

Section 5.0) in order to establish the catchment areas of centres and shopping

pattern in general. The results of this survey demonstrate that the catchment

areas of the centres listed above overlap.

4.3 Management Horizons Europe’s UK Shopping Index 2008 provides an index of

retail centres on the basis of a weighted score for multiple retailers

represented in each centre. Management Horizon’s rank for centres in North

Hertfordshire, catchment area and other shopping centres in the sub-region is

shown in Table 4.1 below. This index ranks Hitchin as the main centre in North

Hertfordshire, and is ranked 300th.

Table 4.1 Management Horizons Europe Shopping Index (2008)

Venue Rank MHE Index Score

Milton Keynes 30 304

Cambridge 74 234

Luton 82 224

Stevenage 103 204

Bedford 126 183

St Albans 141 177

Welwyn Garden City 163 161

Bishop’s Stortford 210 133

Harlow 218 129

Hitchin 300 103

Biggleswade 434 78

Letchworth Garden City 468 73

Hertford 487 71

Baldock* 1420 25

Hatfield 1095 33

Royston 2046 16

Source: Management Horizon Europe 2008 * Baldock’s score is boosted by the Tesco Extra

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4.4 The catchment areas of many of the centres listed above overlap to a large

extent. This index ranks Hitchin as the main centre in North Hertfordshire, and

is ranked 300th attributable to the concentration of national multiple retailers

that it contains.

4.5 Milton Keynes is ranked 30th at the top of the shopping hierarchy. Cambridge,

Stevenage, Luton and Bedford are all ranked well above Hitchin and other town

centres in North Hertfordshire. Hitchin is ranked above Letchworth Garden City

(468th), as well as Biggleswade (434th), Hertford (487th), Baldock (1420th),

Hatfield (912th) and Royston (2046th).

4.6 It is evident that Baldock and Royston are ranked significantly lower than the

main competing centres within the District (Hitchin and Letchworth Garden City)

and lower than the majority of centres in the region, achieving a Management

Horizons Europe (MHE) score of 25 and 16 respectively, and a ranking of 1420

and 2046 respectively. These are small centres which fall within the catchment

areas of larger shopping centres and serve more localised areas. Both centres

are small with a limited number of national multiple retailers.

4.7 The relative performance and importance of town centres can be demonstrated

by reviewing commercial yields and Zone A rental levels achieved for retail

property. Retail yields for the established centres in the sub-region are shown

in Table 4.2 and a comparison of Zone A rental levels is shown in Table 4.3.

4.8 Commercial yields are a measure of property values, which enables the values

of properties of different size, location and characteristic to be compared. The

level of yield broadly represents the market’s evaluation of risk and return

attached to the income stream of shop rents. Broadly speaking low yields

indicate that a centre is considered to be attractive and, as a result, more likely

to attract investment and rental growth than a centre with high yields.

Table 4,2: Retail Yields in Hitchin, Letchworth Garden City and other Centre

Yield % Centre

2000 2001 2002 2003 2004 2005 2006 2007 2008

Letchworth

GC

8.5 8.25 8.5 8.5 8.5 8.5 8.5 8.5 8.75

Hitchin 7.5 7.25 7.5 7.5 7.5 7.5 7.5 7.5 7.75

Stevenage 7.0 7.0 7.0 7.0 7.0 6.5 6.5 6.5 6.75

Bishops

Stortford

6.5 6.25 6.5 6.5 6.5 6.5 6.5 6.5 6.75

Waltham

Cross

8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.25

Welwyn GC 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.25

Hertford 8.5 8.25 8.5 8.5 8.5 8.5 8.5 8.5 8.75

Hatfield 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.25

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Source: Valuation Office (Autumn 2008)

4.9 The Valuation Office Agency (VOA) record trend data relating to retail yields in

established centres. It should be noted that the reporting of locations with a

yield of 10% or over throughout the time series are not included on the

assumption that such locations are not of major interest in terms of retail

property investment.

4.10 Table 4.2 sets out the yields in Letchworth and Hitchin, the only centres within

North Hertfordshire where data is recorded by the VOA, and other competing

centres in the sub-region.

4.11 Yields are marginally lower in Hitchin when compared with Letchworth Garden

City, which suggests the property market is slightly stronger in Hitchin.

Letchworth Garden City achieved yields of 8.5% at October 2000 which

remained almost constant over the 2000 to 2008 period, rising to 8.75% in

2008.

4.12 The retail yields recorded in Letchworth Garden City at July 2008 (8.75%) are

lower than in Hatfield (9.25%) and the same as those in Hertford (8.75%), but

higher (worse) than in larger retail centres, namely Hitchin (7.75%), Stevenage

(6.75%), Welwyn Garden City (7.25%) and Bishops Stortford (6.75%) as shown

in Table 4.2.

4.13 In terms of Hitchin, since October 2000, yields have remained broadly constant

at a level of 7.5%, falling to 7.25% in 2001 and rising to 7.75% in 2008. On

this basis, it appears that investor confidence in Hitchin has remained stable.

4.14 Valuation Office information on retail rents is not available for Letchworth

Garden City. Local letting agents suggest that Letchworth Garden City has a

reasonable demand for units, but mainly from independent retailers. In 2003,

Colliers reported in the Estate Gazette that prime (Zone A) rental values in

Letchworth Garden City were in the region of £375 per sq m, lower than Hitchin

(£600 per sq m), this suggests that demand for retail premises is stronger in

Hitchin and reflects its higher position in the retail hierarchy.

Socio-Economic Characteristics within North Hertfordshire

4.15 Shopping needs may vary considerably, often related to socio-economic

characteristics. For example, residents without access to a car or those on low

incomes will have different needs to those who are mobile by car or who enjoy

higher income. Lower income groups without access to a car may be less able

to travel to shopping facilities may be socially excluded from high priced shops,

and therefore the availability of discount or value retail facilities may be

important for these groups, particularly during the economic downturn. The

recession may affect shopping patterns in the short term, and increase the

importance of discount or value retail facilities.

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4.16 The socio-economic characteristics of North Hertfordshire have been examined

and compared with the Hertfordshire county and national averages. The latest

2001 Census data has been assessed in this section. This data is relatively

dated, but still provides a useful comparison against national and county

averages.

4.17 Car ownership in North Hertfordshire (81.1% of households) is slightly below

the Hertfordshire average (82.3%), but is above the UK average (72.6%), as

shown in Table 4.4. A lower proportion of households have two or more cars in

North Hertfordshire compared with Hertfordshire, although this is higher than

the UK.

Table 4.4: Car Ownership 2001 Census

% Households 2001 Characteristic

North Hertfordshire Hertfordshire UK Average

Car Ownership

Two or more

One

None

38.11

43.04

18.85

40.35

41.96

17.69

28.8

43.8

27.4

Sources: 2001 Census of Population

4.18 North Hertfordshire has a reasonable proportion of economically active adults

in employment as shown in Table 4.5. However the proportion of economically

active is lower than the Hertfordshire average and the UK average. The

unemployment rate is only slightly lower than the Hertfordshire average and

significantly lower than the national average. The proportion of retired

residents is higher than those in Hertfordshire and lower than the UK averages.

The proportion of residents looking after home/family and the proportion of

students is slightly lower than both the Hertfordshire and UK averages.

Table 4.5: Economic Activity 2001 Census

% People aged 16-74

Status North

Hertfordshire Hertfordshire UK Average

Employed

Unemployed

Looking after home/family

Students

Retired

Other inactive

58.45

2.11

6.34

5.43

13.07

5.05

67.2

2.13

6.53

6.16

12.68

5.32

59.6

4.4

6.4

7.2

13.4

8.9

Sources: 2001 Census of Population

4.19 The age structure in North Hertfordshire varies slightly from the Hertfordshire

and UK averages. In general, North Hertfordshire has older age structure than

the Hertfordshire and national averages with higher proportions of adults aged

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60+. The proportion of children aged 0 to 14 is similar to that of Hertfordshire

and higher than the national average. The proportion of adults aged 15 to 44

are slightly lower than the Hertfordshire and national averages, as shown in

Table 4.6. The proportion of adults aged 45-59 is slightly higher than the

national average and the Hertfordshire average. The proportion of adults aged

75+ is also higher in North Hertfordshire than the Hertfordshire and national

average.

Table 4.6: Age Structure 2001 Census

% of Population 2001 Status

North Hertfordshire Hertfordshire UK Average

Children 0-14

Adults 15 to 29

Adults 30 to 44

Adults 45 to 59

Adults 60 to 74

Adults 75 +

19.32

16.56

23.89

19.49

12.94

7.79

19.52

17.68

24.06

19.04

12.58

7.09

18.9

18.8

22.6

19.0

13.0

7.4

Sources: 2001 Census of Population

4.20 North Hertfordshire has a similar ethnic mix when compared with the

Hertfordshire average, both of which have a lower proportion of ethnic

minorities than the average for England. However, North Hertfordshire does

have slightly higher proportion of Asian, Mixed and Black/Black British

residents than Hertfordshire, as shown in Table 4.7.

Table 4.7: Ethnic Groups 2001 Census

% of Population 2001 Status

North Hertfordshire Hertfordshire England Average

White

Mixed

Asian

Black/Black British

Other

93.21

1.43

3.5

1.3

0.54

93.68

1.36

2.98

1.15

0.82

90.9

1.3

4.6

2.3

0.9

Sources: 2001 Census of Population

4.21 This socio-economic analysis indicates that the profile of residents in North

Hertfordshire is similar to that of Hertfordshire as a whole. North Hertfordshire

has higher levels of car ownership than the national average but lower than the

level in Hertfordshire, and North Hertfordshire has a lower level of

unemployment when compared to both Hertfordshire and the UK average.

North Hertfordshire is relatively mobile and affluent. However, some

households in North Hertfordshire are not as mobile and may not have the

ability to travel for shopping and leisure purposes.

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4.22 Local residents will generally want access to all forms of shopping, although

more affluent households may be more selective and may be prepared to travel

further for certain types of shopping.

4.23 The level of accessibility to shopping centres/stores, in terms of the

convenience to the home or work, is an important consideration for customers.

The distance (or time) customers are prepared to travel for each type of

shopping will vary. For example, residents in the main towns might reasonably

expect to have easy walking access to local shops (for daily top up purchases).

Employees working within or near the town centres may also expect to find

shopping facilities within easy walking distance to meet their lunchtime needs.

4.24 For bulk or main food shopping, residents should be able to visit a supermarket

that provides a reasonable range of goods by car or public transport within the

wider locality. Residents may be prepared to travel further for higher order

comparison goods purchased on an occasional basis, such as Christmas gifts,

fashion, furniture or electrical goods. For example, customers will be prepared

to travel to larger centres for these occasional shopping trips.

4.25 The household shopper survey results demonstrate that residents tend to visit

a diverse selection of shopping centres and leisure destinations. A high

proportion of residents in the study area regularly shop in Stevenage,

Cambridge, Luton and Welwyn Garden City. These shopping patterns are likely

to continue in the future.

Summary and Conclusions

4.26 The analysis of the shopping hierarchy and commercial property indicators

demonstrates that Hitchin is the main centre within North Hertfordshire, but it

is ranked significantly below other centres within the sub region in the shopping

hierarchy (including Milton Keynes, Cambridge and Stevenage) and is just below

Bishop’s Stortford and Harlow. Letchworth Garden City is ranked below Hitchin,

and Royston and Baldock are ranked significantly below Hitchin and Letchworth

Garden City in the shopping hierarchy.

4.27 The socio-economic analysis indicates that the profile of residents in North

Hertfordshire is slightly different to those in Hertfordshire, with a slightly lower

unemployment rate, lower car ownership and an older population. However,

there are higher levels of mobility within North Hertfordshire than the national

average, allowing residents to travel outside North Hertfordshire for shopping

and leisure uses. These patterns are likely to continue in the future.

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5.0 Household Survey

Survey Structure

5.1 NEMS Market Research carried out a telephone survey of 1001 households

across the North Hertfordshire study area in March 2009. The survey results

are shown in Appendix E and summarised in this section. The study area,

shown in Appendix A, was split into 7 sectors or zones based on postcode

boundaries, as follows:

• Hitchin

• Letchworth

• Baldock

• Royston

• North Herts South (Rural)

• Shefford/Stotfold

• East of Luton

5.2 The study area includes all parts of North Hertfordshire District Council, and

also parts of adjacent authorities where people may conceivably shop within

North Hertfordshire. A list of the postcodes contained in each zone is shown in

Appendix A. The zones were chosen based on postcode boundaries which best

fit the likely primary catchment areas of the main centres in North

Hertfordshire.

5.3 The number of interviews undertaken in each zone reflects the population in

each respective zone in order to provide statistically reliable sub-samples. The

main aims of the survey were to establish patterns for the following:

• Main food and grocery shopping;

• Top-up food and grocery shopping;

• Non-food shopping, including:

- clothing and footwear;

- domestic electrical appliances;

- other electrical goods (TV, Hi-Fi and computers);

- furniture, soft furnishing or carpets;

- DIY and hardware items;

- garden items;

- chemist, health and beauty items; and

- Other non-food items (e.g. books, CDs, DVDs, toys and gifts).

• Leisure activities, including:

- cinema;

- theatre;

- pub/bar;

- restaurant;

- nightclub;

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- bingo;

- health club; and

- ten-pin bowling.

5.4 Where possible the survey results have been compared with NLP’s average

derived from similar household surveys conducted in local authority areas

across the Country, including a mixture of urban and rural authorities.

Food and Grocery Shopping

Main Food Shopping

5.5 Large food stores are the main destination for respondents’ last main food

shopping trip across the study area. Overall, the Tesco, Old North Road,

Royston (11.8%), Morrison’s, Central Approach, Letchworth (11.2%) and Tesco

Extra, Baldock (9.8%) are the most popular shopping destinations for the study

area as a whole, though different zones recorded different responses as the

most popular destination for their main food shopping trip:

• Hitchin: Sainsbury’s, Winbush Road, Hitchin (42.1%) followed by Waitrose,

Hitchin (15.1%);

• Letchworth Garden City: Morrisons, Central Approach, Letchworth (44.7%)

followed by Sainsbury’s, Third Avenue, Letchworth (27.3%);

• Baldock: Tesco Extra, Baldock (66.1%) followed by Sainsbury’s, Third

Avenue, Letchworth (6.8%);

• Royston: Tesco, Old North Road, Royston (59.1%) followed by Somerfield,

Royston (13.0%);

• North Herts South (Rural): Sainsbury’s, Hitchin Road, Stevenage (18.6%)

followed by Tesco, The Forum, Stevenage (16.7%);

• Shefford/Stotfold: Tesco Extra, Baldock (14.5%) followed by Sainsbury’s,

Third Avenue, Letchworth (13.2%); and

• East of Luton: Asda, Wigmore Lane, Luton (43.6%) followed by Sainsbury’s

Harpenden (10.6%).

5.6 Overall, 2.2% of respondents chose to do their last main food shopping on the

internet and have it delivered, which is slightly higher than the average derived

from similar NLP surveys across the Country (1.5%), and this may be due to

higher than average levels of internet access in North Hertfordshire.

Mode of Travel for Main Food Shopping

5.7 In the whole study area, 84.9% of respondents indicated that they travel to do

their main food shopping by car (both driver and passenger) which is higher

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than the NLP average derived from similar surveys across the country (74.6%).

A lower proportion of households travel by bus (4.6%) compared to the NLP

averages derived from other surveys of 8.6% and again, a lower proportion walk

to their main food shopping destination (5.8%) which is lower than the NLP

average of 11.7%. The number of all respondents (0.4%) using a bike to travel

to their last main shopping location which is comparable to the NLP average of

0.5%. These differences when compared with NLP’s national average reflect

higher levels of public transport usage within major cities and metropolitan

authorise when compared with rural districts with market towns.

Top-Up Food Shopping

5.8 Top-up food shopping trips are normally made to supplement main food

shopping trips and are undertaken on a more frequent basis for staples such

as bread and milk. Overall 82% of households across the catchment area

indicated that they undertake small-scale or top-up shopping trips in addition to

their main food shopping trips.

5.9 The overall results show that a high proportion of the respondents’ last top-up

shopping trip was undertaken in the same location as their main shopping for

the Hitchin, Letchworth Garden City, Baldock, Royston and East of Luton zones.

However in the North Herts South Zone the most popular destination for top-up

food shopping was the Co-op, Knebworth (17.6%). In Shefford/Stotfold the

most popular destination was the Co-op in Stotfold (16.4%).

Non-Food Shopping

5.10 Households were asked in which location they buy most of their household’s

non-food shopping. For the study area as a whole, Hitchin was the most popular

destination with 18.2% of all respondents shopping there, followed by

Stevenage (14.3%) and then Letchworth Garden City (11.2%).

5.11 Despite the overall preference of Hitchin, it is only the most popular destination

for non-food shopping in the Hitchin (58.6%) and the Shefford/Stotfold (30.8%)

zones once the results are broken down. Letchworth Garden City is the most

popular in the Letchworth Garden City zone (36.6%) and Letchworth Garden City

and Stevenage were equally as popular in Baldock (both 20.3%). Cambridge is

the most popular destination for residents of Royston (38.9%) and Stevenage

the most popular location in North Herts South (38.2%). 45.3% of residents in

East of Luton shop in Luton for their non-food shopping.

5.12 Overall 2.7% of respondents buy their non-food shopping on the internet of have

it delivered. Royston has the highest proportion of respondents who buy most

of their non-food shopping on the internet/have it delivered (3.6%).

Mode of Travel for Non-Food Shopping

5.13 The predominant mode of travel for non-food shopping was the car (both driver

and passenger) with 76.9% of respondents indicating that they use this form of

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travel. The second most popular mode of transport for travelling to non-food

shopping destinations was by walking (8.6%) followed by bus/coach (8.0%).

Non Food Shopping Destinations

5.14 The household survey asked specific questions to probe which destinations

respondents visited to undertake particular types of non-food shopping.

5.15 The most popular destination overall for buying clothes and footwear was

Stevenage (16.6%); however this was only the most popular in Baldock (30.5%)

and North Herts South (27.5%). Hitchin (12.1%) was the second most popular

destination overall, and the most popular destination for clothes and footwear

of respondents in Hitchin (34.2%) and Shefford/Stotfold (20.1%). Letchworth

Garden City was the most popular destination for respondents in Letchworth

Garden City (23.6%), and Luton was the most popular destination for

respondents in the East of Luton zone (40.8%). In Royston the highest

proportion of respondents last bought clothes and footwear shopping in

Cambridge (39.9%).

5.16 Overall Stevenage was the most popular way of buying domestic electrical

appliances such as fridges or kitchen items with 22.0% of all respondents. This

was the most popular destination for residents of Hitchin (40.1%), Baldock

(28.8%), North Herts South (43.1%) and Shefford/Stotfold (25.2%). The internet

was the second most popular category with 11.1% of respondents; however

this was not the most popular within any of the zones. In Royston, Cambridge

was the most popular destination with 32.6% of respondents. In the East of

Luton Zone, 47.5% of respondents shopped in Luton.

5.17 Stevenage was also the main location respondents last bought other kinds of

electrical goods, such as TVs, Hi-Fis and computers, with 20.5% of all

respondents, and was the most popular location for all the zones with the

exception of Royston residents who shopped in Cambridge (33.2%) and East of

Luton residents who shopped in Luton (35.2%). 12.8% of respondents used the

internet for delivery of these goods, and was the second most popular category,

however this was not the most popular for any zone.

5.18 Overall, Stevenage was the most popular last destination for purchasing

furniture, soft furnishings or floor coverings. The highest proportion of

respondents in Hitchin (27.6%), Letchworth Garden City (26.1%), Baldock

(23.7%), North Herts South (33.3%) and Shefford/Stotfold (29.6%) last bought

furniture, soft furnishings or floor coverings in Stevenage. The most popular

location to buy furniture, soft furnishings or floor coverings within the Royston

zone was Cambridge (24.9%), and within the East of Luton zone it was Luton

(34.1%).

5.19 For DIY and hardware items the most popular destination in the study area

respondents last shopped at was Luton (11.5%). This was followed by B&Q

Stevenage (10.6%) and Stevenage Town Centre (9.4%). Despite being the most

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popular destination overall, Luton was only the most popular destination in the

East of Luton zone (59.8%). The most popular destinations were Hitchin,

Letchworth Garden City and Royston for residents in their respective zones.

Wickes in Letchworth Garden City was the most popular destination for

respondents in Baldock (16.9%). Stevenage was the most popular destination

for residents in North Herts South (29.4%) and Biggleswade (22.6%) was the

most popular destination for residents in Shefford/Stotfold.

5.20 For Garden items the most popular destination in the study area respondents

last shopped at was Letchworth Garden City (8.6%), followed by Hitchin (7.1%).

The most popular destinations for Hitchin and Letchworth Garden City were

these centres with 26.3% and 32.9% of respondents choosing their centres

respectively. Bickerdikes Garden Centre in Letchworth Garden City was the

most popular destination for residents in Baldock (16.9%). Royston and

Melbourn were equally the most popular destination for respondents in Royston

(21.2% for both centres). Stevenage was the most popular last destination for

garden items within the North South Herts zone (18.6%). Within

Shefford/Stotfold the highest proportion of people travelled to Biggleswade

(18.9%). Stevenage was the most popular destination within the North Herts

South zone (18.6%) and people within the East of Luton zone bought garden

items in Luton (40.8%).

5.21 Overall, Hitchin was the most popular destination for buying pharmaceutical,

health and beauty items across the study area (20.3%). However the most

popular destinations within each zone correspond with their nearest centre,

with the exception of the Shefford/Stotfold zone where the most popular

location was Hitchin (30.8%).

5.22 Of all respondents 18.6% last bought items such as books, CD’s, toys and gifts

on the internet and this was the preferred method of purchasing these types of

goods. Despite this, this was only the preferred method of purchase for

residents of Shefford/Stotfold (27.7%). For the remaining zones the most

popular destinations corresponded with their nearest centre.

5.23 Table 5.1 shows the shopping destination with the highest proportion of

respondents for each comparison goods category in each zone. This indicates

broadly where people prefer to shop for each type of goods and allows

comparison between each zone.

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Table 5.1: Destinations with High Proportions of Respondents

Comparison Goods Hitchin

Zone

Letchworth

Garden City

Zone

Baldock

Zone

Royston

Zone

North Herts

South (Rural)

Zone

Shefford/Stotfold

Zone

East of Luton

Zone

Clothing & Footwear Hitchin Letchworth

Garden City

Stevenage Cambridge Stevenage Hitchin Luton

Domestic Appliances Stevenage Letchworth

Garden City

Stevenage Cambridge Stevenage Stevenage Luton

Electrical Goods Stevenage Stevenage Stevenage Cambridge Stevenage Stevenage Luton

Furnishings Stevenage Stevenage Stevenage Cambridge Stevenage Stevenage Luton

DIY and Hardware Hitchin Letchworth

Garden City

Wickes,

Letchworth

Garden City

Royston Stevenage Biggleswade Luton

Garden Hitchin Letchworth

Garden City

Bickerdikes

Garden Centre,

Letchworth

Garden City

Royston

/Melbourn

Stevenage Biggleswade Luton

Health and Beauty Hitchin Letchworth

Garden City

Baldock Royston Stevenage Hitchin Luton

Books/CDs/Toys/Gifts Hitchin Letchworth

Garden City

Baldock Royston Stevenage Internet Luton

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5.24 In the Hitchin zone the most visited destination for domestic appliances,

electrical goods and furnishings is Stevenage. The most visited destination for

all other comparison goods within this zone is Hitchin. In Letchworth Garden

City, the most visited destination for electrical goods and furnishings was

Stevenage. The most visited destination for all other goods was Letchworth

Garden City. Stevenage was the destination for the majority of comparison

goods for residents of Baldock, with the exception of health and beauty and

books/CDs/toys and gifts where Baldock was the most visited destination.

5.25 In Royston the main destinations for comparison goods purchases is

distributed between Cambridge and Royston, with Melbourn being equally

popular as Royston for Garden items. Stevenage is the most popular last

destination for all comparison goods in North Herts, and similarly Luton the

most popular last destination for residents within the East of Luton zone.

Comparison goods within Shefford/Stotfold are purchased within several

different centres including Hitchin, Stevenage, Biggleswade and also the

internet for books/CDs/toys and gifts.

Internet Purchases

5.26 In addition to those respondents who stated they last bought their main

shopping or a specific comparison good on the internet, all respondents were

asked what items, if any, they regularly bought on the internet. Overall 50.8% of

all respondents stated they did not regularly buy anything on the internet.

5.27 Of those respondents that did regularly buy purchases on the internet, the most

popular category of goods respondents regularly bought were books, CDs and

toys with 34.3% of all respondents. This was followed in popularity by clothing

and shoes (15.2%) and electrical, TV, Hi-Fi and Computers (9.9%). Overall, 5.9%

of respondents regularly did their grocery shopping online and 5.4% bought

their domestic electrical appliances on the internet. Other items that

respondents regularly shopped for online include travel goods and computer

software/electronic games (between 5 and 5.5% of respondents).

Town/District Centre Performance

5.28 Residents were asked which town centres they visit for shops and services, the

proportions visiting each town were:

• Hitchin - 58.7% (590 respondents)

• Letchworth Garden City - 49.9% (501 respondents)

• Royston - 18.6% (187 respondents)

• Baldock - 17.1% (172 respondents)

• None of the town centres - 16.4% (165 respondents)

5.29 Respondents who do visit these town centres were asked how often they visit

each of the centres and if there was anything that would make you visit them

more often.

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Baldock

5.30 In the Baldock zone 68% of respondents visit the centre. Of the respondents

who do visit Baldock, the centre is only regularly visited (once a week or more

often) by a high proportion of respondents in the Baldock and Letchworth

zones, 80% and 47% respectively. Baldock also attracts a reasonable

proportion of regular visitors from the rural parts of the district.

5.31 Overall 60.5% of respondents stated that nothing would make them visit

Baldock more often. Of those who did suggest something that would make

them visit more often, a better choice of shopping in general was the most

popular response, with 14% overall, and over a quarter of respondents in

Baldock and Royston.

Hitchin

5.32 In the Hitchin zone 94% of respondents visit the centre. The majority (84%) of

visitors in the Hitchin zone visit the town centre once a week or more often.

Hitchin attracts a reasonable proportion (19% or more) of regular customers

from all zones, except for Royston (7.7%).

5.33 Over half of the visitors stated that nothing would make them shop in Hitchin

more often, however of those who did, a better choice of shops in general was

the most popular suggestion (19.3%).

Letchworth Garden City

5.34 In the Letchworth Garden City zone 92% of respondents visit the centre. Of

these visitors, 88% visited the shops and services in the town once a week or

more often. Letchworth Garden City also has a high proportion of regular

shoppers in the Shefford/Stotfold and Baldock zones, with 35% and 37% of

respondents visiting once a week or more often. Most visitors in the Hitchin,

Royston, North Herts South and East of Luton zones visit Letchworth Garden

City infrequently once a month or less often.

5.35 Over half of the visitors suggest that nothing would make them visit Letchworth

Garden City more often. Of those who did make suggestions, respondents in

Letchworth Garden City suggested a better choice of shops in general (40.5%),

with 26.9% of respondents suggesting this in total.

Royston

5.36 In the Royston zone 88% of respondents visit the centre. About 61% of the

visitors in the Royston zone visit the town centre once a week or more often.

Royston attracts an insignificant number of visitors from the other study area

zones.

5.37 Over half of all visitors (51.3%) suggest that a better choice of shops in general

would make them visit Royston more often, and 27.8% of people indicated that

nothing would make them shop in Royston more often.

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Leisure Activities

Cinemas

5.38 Respondents were asked if they went to the cinema and if so which cinema

they last visited. Over 54% of respondents indicated they visit the cinema,

which was the second most popular leisure activity after going to pubs or bars.

This is slightly higher than NLP’s average derived from similar surveys across

the Country (51.0%). The most popular destination was the Cineworld in

Stevenage (34.8%) followed by Broadway in Letchworth (31.1%).

Theatre

5.39 In the study area, 47.5% of respondents indicated they visited theatres,

compared with NLP’s average for other surveys of only 42.5%. When asked

where they last visited the theatre, London was the most popular location

accounting for over half of those respondents that did visit theatres in the

catchment area (50.3%). The second most popular last destination was

Gordon Craig Theatre, Stevenage (14.9%). Milton Keynes Theatre and

Cambridge (6.9% and 4.2% respectively) were the next most popular theatre

locations.

Pubs/Bars

5.40 The household survey asked respondents if and where they or their family last

visited a pub/bar. Almost 50% of respondents indicated that they visit

pubs/bars, which is slightly higher than the NLP average from other surveys

(47.5%). The main last destination for respondents who visit pubs and bars

varies across the zones:

Zone Main Destination

• Hitchin: Hitchin (81.9%)

• Letchworth Garden City: Letchworth Garden City (57.1%)

• Baldock: Baldock (51.7%)

• Royston: Royston (24.2%)

• North South Herts (Rural): Hitchin/Stevenage (both 17.6%)

• Shefford/Stotfold: Shefford (12.0%):

• East of Luton: Luton (36.8%)

5.41 Of all respondents who visited pubs/bars, Hitchin attracted the highest

proportion of respondents (19.4%) followed by Letchworth Garden City (11.4%).

Restaurants

5.42 Overall, 72.6% of respondents indicated they visit restaurants, which was the

most popular leisure activity, and is above the NLP average for other surveys

(67.9%). Again, there was variation in where respondents last visited

restaurants:

• Hitchin: Hitchin (70.2%)

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• Letchworth Garden City: Letchworth Garden City (51.8%)

• Baldock: Baldock (31.8%)

• Royston: Royston (30.5%)

• North South Herts (Rural): Stevenage (34.2%)

• Shefford/Stotfold: Hitchin (28.6%)

• East of Luton: Luton (35.0%)

5.43 Of all respondents who visited restaurants, Hitchin attracted 21.0% of

respondents followed by Letchworth Garden City (11.2%) and Stevenage

(10.8%).

Nightclubs / Live Music

5.44 Only 8.2% of respondents indicated that they had visited nightclubs/live music

venues, which is the second least popular leisure activity after ‘bingo’,

therefore the sample for nightclub visitors within each zone is very small.

However, this participation rate is comparable to that derived by NLP’s average

from other similar surveys of 9.9%. The main nightclub/live music venue

locations for respondents in the study area as a whole is Letchworth Garden

City and Stevenage (both with 20.7% of respondents), followed by Cambridge

(11.0%).

Bingo

5.45 Bingo proved the least popular leisure activity with only 3.6% of respondents

indicating that they undertake this activity, which is lower than NLP’s average

participation rate of 5.1% as derived from other similar surveys. The sample for

bingo visitors within each zone is again very small. Stevenage was the most

popular last place respondents went to play bingo (44.4%) followed by Mecca in

Luton (11.1%).

Health and Fitness Clubs

5.46 Over 26% of respondents indicated their household visit health clubs/gyms,

which comparable with the NLP average participation rate from other surveys

(25.6%). Respondent’s last visit was to a wide range of gyms across the study

area with some using gyms outside the study area. The main health club/gym

destination for respondents in the study area as a whole is Letchworth Garden

City (17.6%), and Cannons in Letchworth Garden City was also popular (7.9%).

10.9% of respondents last visited Royston to go to a health club/gym.

Tenpin Bowling

5.47 Overall 25.1% of respondents indicated their household visit tenpin bowling

facilities, which is higher than the NLP average for other surveys (18.1%). The

main tenpin bowling destinations are Hollywood Bowl in Stevenage (56.0%)

followed by Stevenage (17.5%).

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Key Messages from the Household Survey Results

5.48 The key findings of the household survey are summarised below:

• Large food stores are the primary destination for main food shopping and

the preferred location of these food stores varies significantly throughout

the study area, with the most popular location being within or close to the

zone.

• Overall 80% of households indicated that they undertook small scale

shopping or top-up shopping trips in addition to their main food shopping

trips.

• A high proportion of respondents use the car as their main mode of travel

for their food and non-food shopping, which is above NLP’s national average

derived from other surveys.

• Many respondents use their closest town centre for comparison shopping

with the exception of the internet which is the most popular choice for

books/CDs/toys and gifts.

• Just under 50% of the respondents regularly use the internet to shop, with

the most common goods purchased being books, CDs, toys and gift items.

5.9% of respondents regularly use the internet to shop for their groceries.

• A ‘better choice of shops in general’ was the main suggestion which would

make respondents visit the centres in North Hertfordshire more often.

• In general participation rates in North Hertfordshire for leisure and

entertainment activities were slightly higher than the national average

derived from similar NLP surveys across the Country. This could be due to a

combination of factors such as; high levels of accessibility to leisure

facilities in the sub-regional (including car ownership) and higher levels of

affluence.

• The household survey demonstrates that with the exception of the theatre,

the majority of respondents travel within the survey catchment area for

leisure activities. Popular locations for pubs/bars, restaurants and cinema

tend to be in the centre which corresponds to their zone. The most popular

destination for cinema going was the Cineworld in Stevenage (34.8%)

followed by Broadway in Letchworth (31.1%).

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6.0 Street Survey of Visitors to Main Centres

Introduction

6.1 A street survey of 601 visitors was undertaken within the four main shopping

centres, with 200 interviews in Hitchin and Letchworth Garden City centres,

101 in Royston town centre and 100 in Baldock town centre. The survey was

undertaken to provide information on the role each town centre plays, and the

reasons why visitors come to each centre. Visitors were also asked a range of

questions relating to their use of the town centre and their views on how the

town centre could be improved. These results have provided valuable

information, which has been used in the town centre health checks undertaken

in this study.

6.2 The survey results are shown in Appendix F and are summarised in this section.

The location of interview points in each town is also shown in the results. The

respondents were asked:

• the purpose of their visit;

• what else they will be doing that day;

• whether they intend to do any shopping;

• what they intended to buy;

• how much they would spend in the centre;

• do they intend to visit any leisure/entertainment facilities or eat/drink in the

centre;

• how they travelled to the centre;

• which bus stop they arrived at;

• which other shopping destination they visited regularly;

• how long they intended to stay in the centre;

• how often they shop in the centre;

• how they rated different aspects of the centre;

• what improvements they would like to see;

• whether extending the hours of pedestrianisation is a good idea;

• if they visit the centre in the evenings; and

• the main factors they liked about leisure/pubs and bars/restaurants in the

centre.

Main Purpose of Visit to the Centres

6.3 The in-street survey results are not directly comparable with the household

survey. The in-street surveys were undertaken during the daytime and interviews

were conducted in the main shopping areas. Therefore, the in-street surveys

may overstate the importance of shopping and understate other reasons for

visiting the town centres.

6.4 Notwithstanding the above, the main purpose for visiting Hitchin town centre

was to undertake combined food and non-food shopping (29.5%). Within

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Letchworth Garden City centre a high proportion were shopping for non-food

goods (30.0%). The main purpose for visiting Royston was to use services e.g.

banks, post offices, hairdressers. In Baldock the main reason was for food

shopping only. Royston had the highest proportion of visiting restaurant, café or

public houses (6.9%). Baldock had the highest proportion of respondents using

the centre for work/business purposes (17.0%). As indicated above the

proportion of leisure related visitors has probably been understated in the

survey results.

Table 6.1: Main Purpose of Visit to the Centre

% Respondents in each centre Reason for Visit

Hitchin Letchworth

Garden City

Royston Baldock

Shopping for Food Only 27.0 20.0 11.9 28.0

Shopping for Non-Food

Goods Only

7.5 30.0 5.9 16.0

Shopping for Both Food

and Non-Food

29.5 12.5 5.0 4.0

Window Shopping 1.0 1.5 4.0 0.0

To Visit the Market 7.0 0.0 6.9 3.0

To Visit a

Restaurant/Café/Public

House

3.0 2.0 6.9 2.0

To Have a Walk/Stroll

Around

6.5 1.5 10.9 2.0

To use services e.g.

bank, PO, hairdresser

7.0 10.0 25.7 17.0

Work/Business

Purposes

6.0 13.0 8.9 17.0

Healthcare e.g. Doctor,

Dentist, Optician

1.0 3.0 5.0 1.0

Social/Leisure e.g.

Meeting Friends, gym

4.5 3.5 5.0 8.0

Tourism, e.g. Holiday,

Day Trip

0.0 0.0 2.0 0.0

Other 0.0 1.0 0.0 2.0

Nothing/nothing else 0.0 1.0 0.0 0.0

Don’t Know 0.0 1.0 2.0 0.0

Source: Question 1, NEMS Survey, March 2009 N.B – May not sum to 100% as more than one response may be given

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Other Purpose of Visit

6.5 Respondents were asked what else they would be doing in the centre, aside

from the main purpose of their visit. In each centre over half of the respondents

stated that they would be doing nothing other than the main purpose for their

visit. However in Hitchin 12.5% of respondents stated they would be having a

walk/stroll around, in Letchworth Garden City 9.5% of respondents said they

would be shopping for non food goods, and in Royston 12.9% of people said

they would be visiting a restaurant/café/public house.

6.6 Of those who were shopping in Baldock 60.8% of people said they would be

visiting the Tesco store.

Intended Visitor Purchases

6.7 Of those respondents who intended to purchase goods during their visit, 64.8%

intended to buy food and grocery items. This figure was highest in Baldock

(82.8%) which is probably due to the presence of the edge of centre Tesco

Extra store. This figure was lowest in Letchworth Garden City with 46.8% of

respondents. The intended purchases of respondents are shown in Table 6.2.

Table 6.2: Intended Purchases

Intended Purchase % Respondents in each centre

Hitchin Letchworth

Garden City

Royston Baldock

Food and Groceries 80.1 46.8 52.5 82.8

Newspapers/Magazines 21.3 5.8 30.0 28.1

Confectionery/Tobacco 5.7 0.6 5.0 1.6

Clothing/Footwear 0.0 14.7 7.5 3.1

Furniture/Carpets/Soft Furnishings 0.0 0.6 0.0 0.0

Domestic Electrical Goods 0.0 0.0 0.0 0.0

Other Electrical Goods (TV, Hi-fi etc) 0.7 0.0 0.0 0.0

DIY/Hardware/Gardening 0.0 1.9 0.0 0.0

Other Household Goods 20.6 4.5 2.5 1.6

Gifts/Jewellery/China and Glass 0.7 10.3 5.0 0.0

Books/CD’s/Videos/Toys/Hobbies 9.2 7.7 5.0 0.0

Health/Beauty/Chemist Items 13.5 14.7 17.5 0.0

Other 0.0 0.6 2.5 0.0

Birthday/greeting cards 0.0 6.4 2.5 0.0

Don’t know 3.5 23.7 10.0 4.7

Source: Question 5, NEMS Survey, March 2009

N.B – May not sum to 100% as more than one response may be given

6.8 In Hitchin, after food and groceries, newspapers and magazines (21.3%) and

other household goods (20.6%) were the main intended purchases. The

proportion of visitors intending to buy clothing and footwear was greatest in

Letchworth Garden City (14.7%). In Baldock a significant proportion of

respondents stated newspapers and magazines (28.1%) as their main intended

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purchase. For Royston, 17.5% of respondents intended to buy

health/beauty/chemist items.

Expenditure During Visit

6.9 Visitors were asked to estimate how much they would spend during their visit to

the centres. The results are shown in Table 6.3 and 6.4. The average spend

on food shopping is highest in Hitchin town centre (£47.90), almost £20 more

than the average spend in the 2004 survey (£29.95), followed by Baldock

(£31.50). Letchworth Garden City has a significantly lower average spend for

food shopping (£9.60). The figures suggest that Hitchin is the major food and

grocery shopping destination, and reflects the presence of large food stores

attracting main food shopping trips. The low average spend per trip on food and

grocery items in Letchworth Garden City suggest that an under-representation of

Morrisons shoppers were interviewed in the survey (i.e. interviews were not

conducted at the Morrisons store or in the store’s car park).

Table 6.3: Food and Grocery Expenditure within the Centres.

Food and grocery

expenditure

% Respondents in each centre

Hitchin Letchworth

Garden City

Royston Baldock

Nothing 16.3 34.6 22.5 10.9

Less than £5.00 15.6 12.8 12.5 1.6

£5.01 - £10.00 15.6 15.4 10.0 9.4

£10.01 - £20.00 2.1 18.6 17.5 14.1

£20.01 - £30.00 0.7 4.5 5.0 10.9

£30.01 - £40.00 4.3 1.3 10.0 6.3

£40.01 - £50.00 1.4 1.3 2.5 10.9

£50.01 - £75.00 2.1 0.6 2.5 10.9

£75.01 - £100.00 27.0 1.3 0.0 4.7

£100.01 - £150.00 13.5 0.6 0.0 1.6

More than £150.00 0.7 0.0 0.0 0.0

Don’t know 0.7 9.0 17.5 18.8

Average per Visitor (£) 47.9 9.6 13.5 31.5

Source: Question 6 NEMS Survey, March 2009

6.10 Over half of shoppers indicated that they would undertake some non-food

grocery shopping during their visit to Hitchin town centre (59%). The average

non-food spend in Hitchin town centre was £5.00, higher than Baldock (£1.90)

but lower than Letchworth Garden City (£13.30) and Royston (£10.10) as

shown in Table 6.4. Letchworth Garden City had the highest average spend per

visitor.

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Table 6.4: Non-Food Expenditure within Each Centre

% Respondents in each centre Non food expenditure

Hitchin Letchworth

Garden City

Royston Baldock

Nothing 41.1 23.1 7.5 32.8

Less than £5.00 21.3 17.9 22.5 28.1

£5.01 - £10.00 5.7 13.5 25.0 4.7

£10.01 - £20.00 7.8 14.1 5.0 1.6

£20.01 - £30.00 4.3 7.1 5.0 0.0

£30.01 - £40.00 0.0 2.6 5.0 0.0

£40.01 - £50.00 0.0 1.3 2.5 0.0

£50.01 - £75.00 0.0 1.9 0.0 0.0

£75.01 - £100.00 0.0 0.0 0.0 0.0

£100.01 - £150.00 0.7 1.3 0.0 0.0

More than £150.00 0.0 0.6 0.0 0.0

Don’t know 19.1 16.0 27.5 31.3

Refused 0.0 0.6 0.0 1.6

Average per Visitor 5.0 13.3 10.1 1.9

Source: Question 6 NEMS Survey, March 2009

Table 6.5: Expenditure on Eating/Drinking Out

% Respondents in each centre Expenditure on

eating/drinking Hitchin Letchworth

Garden City

Royston Baldock

Nothing 95.7 66.7 42.5 93.8

Less than £5.00 0.0 12.2 10.0 0.0

£5.01 - £10.00 1.4 3.8 7.5 0.0

£10.01 - £20.00 0.7 0.6 0.0 0.0

£20.01 - £30.00 0.0 0.0 0.0 0.0

£30.01 - £40.00 0.0 0.0 0.0 0.0

£40.01 - £50.00 0.0 0.0 0.0 0.0

£50.01 - £75.00 0.0 0.0 0.0 0.0

£75.01 - £100.00 0.0 0.0 0.0 0.0

£100.01 - £150.00 0.0 0.0 0.0 0.0

More than £150.00 0.0 0.0 0.0 0.0

Don’t know 2.1 16.7 40.0 6.3

Average per Visitor 0.22 0.83 1.35 0.0

Source: Question 6, NEMS Survey, March 2009

6.11 All four towns had a low average spend per visitor for eating and drinking out.

As indicated earlier this daytime survey has under-estimated the importance of

eating and drinking out in the four town centres. In all centres only a small

proportion of respondents were intending to eat or drink, use leisure or

entertainment facilities during their visit. In Hitchin only 10% of visitors were

intending to undertake such activities. The highest proportion was in Royston

with 27.7% responding to partaking in such activities. Of those who did intend

to visit any leisure/entertainment facilities the most popular activity was to visit

a restaurant, especially in Hitchin and Royston with over 80% of respondents.

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Mode of Travel

6.12 The majority of visitors travelled to Hitchin, Letchworth Garden City and Royston

centres by car. The majority of visitors travelled to Baldock town centres by foot

(50%), which suggests this centres has a more localised catchment. 8.5% of

people visited Letchworth Garden City by bus/coach. A limited proportion of

visitors to the other centres travelled by public transport.

6.13 As indicated in Section 5.0, these results are not entirely consistent with the

household survey results. The in-street surveys, with the exception of Hitchin,

suggest a higher proportion of visitors walk to the town centres, and a lower

proportion travel by car than the household survey results. This may be

explained by the higher frequency of trips made to the town centres on foot, i.e.

frequent day to day trips to the town centre are more likely to be made on foot,

whilst more infrequent shopping trips (e.g. bulk food shopping) are made

predominantly by car.

Table 6.6: Mode of Travel

% Respondents in each centre Mode of Travel

Hitchin Letchworth

Garden City

Royston Baldock

Car-driver 85.5 48.5 54.5 44.0

Car-passenger 6.0 8.5 4.0 2.0

Bus/Coach 0.0 8.5 3.0 1.0

Train/tube 0.5 1.5 0.0 1.0

Taxi 0.0 2.5 0.0 0.0

Walked 5.0 26.0 38.6 50.0

Bicycle 2.0 1.5 0.0 1.0

Other 0.0 0.0 0.0 0.0

Mobility Scooter 0.0 1.5 0.0 0.0

Motorcycle 0.0 0.5 0.0 0.0

Refused 1.0 1.0 0.0 1.0

Source: Question 9: NEMS Survey, March 2009

6.14 For those who travelled by bus, the respondents were asked which bus stop

they arrived at that day. In Baldock 100% of respondents arrived at Baldock,

High Street, 64.7% of respondents in Letchworth Garden City arrived at Station

Road and in Royston 66.7% of respondents arrived at Baldock Street, followed

by Barkway Street (33.3%) No respondents indicated that they travelled to

Hitchin by bus.

Other Shopping Destinations

6.15 Respondents were asked which other shopping centres they regularly use (i.e.

at least every three months), as shown in Table 6.7. The results indicate that

other shopping centres outside North Hertfordshire are important alternative

shopping destinations, with almost 50% regularly using other centres outside

North Hertfordshire. Stevenage is an important shopping destination with a

total of 42.1% of respondents from all centres stating they regularly shop there.

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Cambridge and was another regular shopping destination for those shopping in

Royston (70.3%). Only a small proportion of respondents regularly shop in

London. These results are broadly consistent with the household survey results

shown in Section 5.0, which also demonstrate that few customers do all their

shopping in North Hertfordshire.

Table 6.7: Other Regular Shopping Destinations

Shopping Centre/Town % Respondents in each centre

Hitchin Letchworth

Garden City

Royston Baldock

No other Centre 0.5 13.5 5.9 15.0

Baldock 0.0 14.5 6.9 0.0

Bedford 3.5 3.5 4.0 2.0

Bishop’s Stortford 0.0 0.5 6.9 0.0

Cambridge 0.0 11.5 70.3 7.0

Central London 0.5 2.0 5.9 4.0

Hatfield 0.0 2.5 9.9 0.0

Hemel Hempstead 0.0 0.0 0.0 0.0

Hertford 0.0 0.5 7.9 1.0

Hitchin 0.0 44.0 20.8 43.0

Letchworth Garden City 4.5 0.0 23.8 59.0

Luton 38.0 7.0 2.0 3.0

Milton Keynes 3.5 8.5 5.0 30.0

Royston 0.0 2.0 0.0 0.0

St Albans 3.5 1.5 5.0 0.0

Stevenage 45.5 53.5 46.5 8.0

Waltham Abbey 0.0 0.5 2.0 0.0

Ware 0.0 1.0 3.0 0.0

Watford 3.0 5.0 1.0 0.0

Welwyn Garden City 0.0 14.5 8.9 50.0

Other 1.0 5.5 7.9 0.0

Biggleswade 0.0 1.5 1.0 0.0

Cheshunt 0.0 0.5 4.0 0.0

Harlow 0.0 1.0 1.0 0.0

North London 2.0 0.0 0.0 0.0

Don’t know 0.0 1.5 0.0 4.0 Source: Question 11, NEMS Survey, March 2009 N.B – May not sum to 100% as more than one response may be given

6.16 A high proportion of respondents in Letchworth Garden City also stated that

they regularly shop in Hitchin (44%). In Baldock many visitors regularly shop in

Letchworth Garden City, Hitchin or Welwyn Garden City (59.0%, 43.0% and

50.0% respectively), which is significantly higher than the proportion identified

in the 2004 survey, and suggests Baldock does not meet all the shopping

needs of its catchment area, particularly for higher order comparison shopping.

Duration of Visit

6.17 Table 6.8 shows the time visitors intended to spend in each centre. The

majority of people in each centre spent 31 minutes-1 hour in the centre. Hitchin

also has a high proportion of people spending 1-1.5 hours in the centre

(43.5%). Royston has the largest proportion of people choosing to spend only

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16-30 minutes in the centre (27.0%). The average time spent in Baldock was

55 minutes and in Hitchin the average time spent was 61 minutes.

Respondents spent the longest time on average in Letchworth Garden City (72

minutes) and the least amount of time in Royston (54 minutes). The average

length of stay appears to be closely linked with the range and choice of shops

and services available within each town centre, i.e. the more facilities the

longer customers tend to stay.

Table 6.8: Duration of Visit

% Respondents in each centre Time

Hitchin Letchworth

Garden City

Royston Baldock

0-15 min 0.0 7.5 13.9 15.0

16-30 min 1.5 15.0 16.8 27.0

31 min-1 hour 51.5 28.0 28.7 23.0

1-1½ hours 43.5 24.0 23.8 8.0

1½-2 hours 2.5 13.0 4.0 4.0

2-3 hours 1.0 3.0 1.0 2.0

Over 3 hours 0.0 7.0 4.0 8.0

Don’t know 0.0 2.5 7.9 3.0

Source: Question 12, NEMS Survey, March 2009

Frequency of Shopping

6.18 Respondents were asked how often they shop in the centres, as shown in

Table 6.9. In Baldock, Letchworth Garden City and Royston the greatest

frequency of visit is 2-3 times a week (57.0%, 38.0% and 24.8% respectively).

In Hitchin the highest frequency of visit was once a week (40.5%). Letchworth

Garden City had the greatest proportion of respondents visiting the centre

everyday (17.0%) compared to the other centres. On average respondents in

Baldock, Hitchin and Royston visited the centres under two times a week, and

in Letchworth Garden City respondents visited just over two times a week on

average.

Table 6.9 Frequency of Visit

Frequency of Visit % Respondents in each centre

Hitchin Letchworth

Garden City

Royston Baldock

Everyday 11.5 17.0 7.9 2.0

2-3 times a week 30.5 38.0 24.8 57.0

Once a week 40.5 20.5 35.6 23.0

Once a fortnight 1.0 8.5 10.9 5.0

Once a month 0.5 5.0 3.0 3.0

Less than once a

month

9.5 6.0 10.9 0.0

Never 5.0 1.5 1.0 9.0

Don’t know 1.5 3.0 5.9 1.0

Refused 0.0 0.5 0.0 0.0

Source: Question 13, NEMS Survey, March 2009

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How Visitors Rate Each Centre

6.19 In addition to car parking availability and charges, visitors were asked to rate

each centre on a range of different factors as shown in Table 6.10. The

average score for each centre is shown. Scores of under 2.5 suggest an overall

rating of “poor” to “very poor” (shown in red). Scores of 3.5 to 5 suggest an

overall rating of “good” or “very good”. Scores of between 2.5 to 3.5 suggest a

neutral rating with equal proportions rating the centre as “good” or “poor”. The

centres were rated as follows:

• Hitchin - 4 factors rated as “good” and no factors rated as “poor”

• Letchworth Garden City - 6 factors rated as “good” and no factors rated as

“poor”

• Baldock - 17 factors rated as “good” and no factors rated as “poor”

• Royston - 4 factors rated as “good” and 5 factors rated as “poor”

6.20 All factors, with the exception of the range of shops and services were rated as

“good” in Baldock. Royston had the highest level of dissatisfaction with 5

factors rated as “poor” (including the market) and only 4 factors rated as

“good”. Overall, the respondents of Hitchin and Letchworth Garden City were

generally neutral or satisfied with most of the aspects of the town centres.

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Table 6.10: How Visitors Rate Aspects of the Centre

Factor Hitchin Letchworth Garden City Baldock Royston

Car parking availability 3.31 3.48 3.92 3.16

Car parking charges 2.72 3.34 4.44 2.49

Traffic congestion 3.27 3.56 4.29 3.27

Bus services 2.99 3.36 3.78 3.10

Bus facilities (shelters) 2.99 3.45 4.23 3.06

Personal safety 3.90 4.23 4.51 3.59

Range of shops and services 3.44 2.81 3.41 1.94

Quality of shops and services 3.44 3.15 3.69 2.00

Daytime entertainment/leisure 3.07 3.01 3.82 2.16

Evening entertainment/leisure 3.09 2.99 4.04 2.59

Town centre events 3.32 3.26 3.85 2.56

Liveliness/street life/character 3.45 3.15 3.98 2.54

Quality/number of places to

eat/drink 3.31 3.47 4.22 3.72

General shopping environment 3.73 3.52 4.18 2.60

Planting and landscaping 3.08 3.63 3.91 3.71

Layout of centre 3.52 3.67 3.95 2.94

Size/quality of supermarkets 3.46 3.87 4.60 2.86

Public toilets 2.97 2.66 4.25 3.71

Hitchin/Royston markets 3.65 N/A N/A 2.10

Based on a scoring system of 1 for very poor, 2 poor, 3 neutral, 4 good and 5 for very good Source: Questions 14, NEMS Survey, March 2009

N.B. There are no car parking charges in Baldock Town Centre apart from the Station Car Park.

Green = Good to Very Good (3.5 to 5)

Black = Neutral (2.5 to 3.5)

Red = Poor to Very Poor (1 to 2.5)

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6.21 Respondents in Baldock were also asked what improvements they would like to

see in the centre, apart from the recent improvements. The responses were as

follows:

Table 6.11: Suggested Improvements in Baldock

Improvement % of Visitors

Nothing in particular 31.0

Increase in range of national/multiple chain stores 5.0

Increase range of local/speciality shops 16.0

Improve quality of shops/services 1.0

Improve appearance of centre 3.0

Improve the market 1.0

Make centre safer 0.0

Remove traffic congestion 1.0

Provide more housing in the town centre 0.0

Improve frequency of public transport 1.0

Improve car parking availability 15.0

Better entertainment/leisure facilities 0.0

Improve quality/range of cafés/restaurants 1.0

Improve pedestrian links 5.0

Improve food store provision 0.0

Other 3.0

Parking permits 6.0

Don’t know 26.0

Source: Questions 15, NEMS Survey, March 2009

6.22 The highest proportion of respondents suggested there are no particular

improvements they would like to see (31.0%). An increased range of

local/specialist retailers (16.0%) and improved car parking availability (15.0%)

are improvements which were mostly suggested for respondents in Baldock,

apart from the recent improvements.

6.23 Respondents in Hitchin, Letchworth Garden City and Royston were also asked

what improvement they would like to see in the centre. Overall the main

responses were as follows:

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Table 6.12 Suggested Improvements

Improvement % of

Visitors Main centres where mentioned

Nothing in particular 28.7 Hitchin (61.0%)

Increase in range of national/multiple

chain stores 17.0 Royston (39.6%)

Increase range of local/speciality

shops 24.6

Royston (60.4%); Letchworth

Garden City (29.0%)

Improve quality of shops/services 21.0 Royston (39.6%); Letchworth

Garden City (29.0%)

Improve appearance of centre 6.8 Royston (12.9%); Letchworth

Garden City (9.5%)

Improve the market 6.2 Royston (18.8%); Hitchin (4.5%)

Make centre safer 0.8 Royston (4.0%)

Remove traffic congestion 0.2

Letchworth Garden City (0.5%)

Provide more housing in the town

centre 0.8 Royston (4.0%)

Improve frequency of public transport 0.2 Letchworth Garden City (0.5%)

Improve car parking

availability/charges 12.2 Royston (19.8%); Hitchin (15.0%)

Better entertainment/leisure facilities 3.4 Royston (8.9%)

Improve quality/range of

cafés/restaurants 1.8 Letchworth Garden City (2.5%)

Improve pedestrian links 4.0 Hitchin (8.0%)

Improve food store provision 0.8 Letchworth Garden City (1.5%)

Other 4.4 Letchworth Garden City (10.0%)

Better toilet facilities 3.2 Letchworth Garden City (8.0%)

Too many vacant shops/reduced rent

rates 3.2 Letchworth Garden City (7.0%)

More facilities for teenagers/children 1.2 Letchworth Garden City (2.5%)

Needs a revamp 1.0 Letchworth Garden City (2.5%)

Bring back Marks & Spencer 0.8 Letchworth Garden City (2.0%)

Less charity shops 0.8 Royston (2.0%)

Don’t know 7.2 Letchworth Garden City (14.5%)

Source: Question 16, NEMS Survey, March 2009

Pedestrianisation of Hitchin

6.24 Respondents in Hitchin were asked if they thought the hours of

pedestrianisation in the High Street and the Market Place was a good idea.

6.0% of respondents agreed that this was a good idea and only 0.5% of

respondents answered that this was not a good idea. However 63.0% of

respondents said that this would depend on the details and 30.5% answered

don’t know.

Evening Activity

6.25 Visitors were asked whether they ever visited the centres in the evenings, as

shown in Table 6.13. Overall only 55.1% of respondents also visited the

centres in the evening. Hitchin town centres had the highest proportion of

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respondents who stated that they visit the centre in the evening (78.5%), as

opposed to Baldock which had the highest proportion in the 2004 survey. The

lowest proportion was in Letchworth Garden City, with only 34% of respondents

visiting during the evening.

Table 6.13 Visit to the Centres in the Evening

% of respondents Evening Visit

Hitchin Letchworth

Garden City

Baldock Royston

Yes 78.5 34.0 42.0 63.4

No 20.5 66.0 58.0 31.7

Don’t know 1.0 0.0 0.0 5.0

Source: Question 18, NEMS Survey, March 2009

Table 6.14 Reasons for Visiting the Centres in the Evening

% of respondents Evening Visit

Hitchin Letchworth

Garden City

Baldock Royston

Sports facilities 1.9 1.5 0.0 6.3

Pubs/Bars 35.7 39.7 54.8 81.3

Restaurants 66.2 44.1 73.8 68.8

Services

(e.g. cash tills)

88.5 0.0 0.0 21.9

Takeaway food 65.6 1.5 11.9 62.5

Walk about/look

around

0.6 1.5 4.8 7.8

Theatre 17.2 4.4 0.0 0.0

Nightclubs 0.6 0.0 0.0 6.3

Other 0.0 2.9 0.0 0.0

Cinema 0.0 33.8 0.0 0.0

Don’t know/varies 3.2 11.8 0.0 3.1 Source: Question 19, NEMS Survey, March 2009 N.B – May not sum to 100% as more than one response may be given

6.26 The main reasons most respondents visited the four centres in the evening was

to go to pubs/bars and restaurants (47.7% and 63.1% respectively). Few

respondents visit the centres to use sport facilities, to walk around, or to visit

nightclubs in the evenings (all less than 8%).

6.27 In Hitchin 66.2% of respondents visited the centre in the evening to go to

restaurants. A significant proportion of those surveyed also visited Hitchin in

the evening to visit pubs and bars, get takeaway food or to use services (e.g.

cash tills).

6.28 A higher proportion of respondents visited Baldock and Royston, than

respondents in Hitchin, to visit restaurants (73.8% and 68.8% respectively).

Letchworth Garden City attracted less than half of the respondents to visit

restaurants, and was the lowest out of the four centres (44.1%). However, in

Letchworth Garden City a high proportion of respondents visited the centre to

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go to the cinema (33.8%). Royston had the highest proportion of respondents

who visited the centres in the evening to go to pubs/bars (81.3%) and Hitchin

had the highest proportion of respondents who visited the centre to go to the

theatre (17.2%).

6.29 Visitors were asked what they liked and disliked about the leisure, pub and

bars and restaurant facilities in the centre, as shown in Tables 6.15 and 6.16.

Table 6.15 Likes about Leisure/Pubs and Bars/Restaurant Facilities

% of respondents Likes

Hitchin Letchworth

Garden City

Baldock Royston

Nothing in particular 41.2 13.6 0.0 17.5

Close to home/east to

get to

21.1 50.8 88.1 64.9

Good theatre 11.4 1.7 0.0 0.0

Good choice of

restaurants

44.7 13.6 16.7 5.3

Good quality of

restaurants

4.4 6.8 14.3 12.3

Good quality of

pubs/bars

6.1 3.4 19.0 7.0

Good choice of

pubs/bars

8.8 5.1 7.1 5.3

Good health fitness

facilities

0.0 1.7 0.0 1.8

Other 0.0 3.4 0.0 1.8

Friends/relatives go

there

0.0 0.0 0.0 10.5

Good value 0.0 5.1 0.0 0.0

Friendly

atmosphere/environment

0.0 8.5 0.0 0.0

Don’t know 0.9 1.7 4.8 0.0

Don’t visit these places

in the study area

0.0 1.7 0.0 0.0

Source: Question 20, NEMS Survey, March 2009 N.B – May not sum to 100% as more than one response may be given

6.30 A high proportion of respondents considered that being close to home (47.1%),

and a good choice of restaurants (25.4%) was what they liked about leisure,

pubs and bars and restaurant facilities in the four centres. Hitchin town centre

had the highest proportion of respondents who like the good choice of

restaurants (44.7%).

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Table 6.16 Dislikes about leisure/pubs and bars/restaurant facilities

Dislikes % of respondents

Hitchin Letchworth

Garden City

Baldock Royston

Nothing in particular 67.5 44.1 95.2 77.2

Poor choice of

facilities

0.0 15.3 2.4 14.0

Too expensive 0.0 0.0 0.0 3.5

Unsafe/poor

security/dangerous

0.0 15.3 2.4 0.0

Lack of car parking 0.0 0.0 0.0 0.0

Car parking charges 2.6 0.0 0.0 3.5

Lack of public

transport

0.0 1.7 0.0 0.0

Other 0.0 13.6 0.0 5.3

Don’t know 29.8 15.3 2.4 3.5

Source: Question 21, NEMS Survey, March 2009

6.31 The majority of respondents suggested that they dislike nothing in particular

about the leisure/restaurants/pubs and bars in the four centres. In Letchworth

Garden City 15.3% of people suggested that poor security and danger is what is

disliked in this centre. In Royston 14.0% of respondents stated that the poor

choice of facilities was a reason for why they dislike visiting the leisure

facilities.

Socio-Economic Characteristics

6.32 Respondents were asked about the occupation of the chief wage earner in their

household and these occupations have been categorised by Socio Economic

Group (SEG), which ranges from A (potentially the most affluent occupations) to

E (the potentially least affluent unskilled occupations).

6.33 Baldock attracted the highest proportions of visitors within the A/B socio-

economic group (i.e. professional and managerial at 24.0%), and Hitchin

attracted the highest proportion of visitors within the C1 group (skilled non-

manual occupations at 41.0%), which suggests the profile of customers in

these centres are more affluent than the other centres. Letchworth Garden City

attracted the highest proportions of visitors within the D/E socio-economic

group (i.e. un-skilled or manual workers).

6.34 Hitchin attracted the highest proportion of visitors from beyond the study area

(about 17%) followed by Royston (14%), Letchworth Garden City (11%) and

Baldock (9%).

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Key Messages from the In-street Survey

• The in-street survey results indicate that food and non-food shopping are

both important reasons why visitors are attracted to the four town centres in

North Hertfordshire. The majority of visitors are attracted from the towns’

immediate local area, and the priority for each centre is to serve the needs

of local residents. Other key findings are summarised below.

• The main purpose for visiting Hitchin town centre was to undertake

combined food and non-food shopping. Within Letchworth Garden City a

high proportion of respondents visited the centre for non-food shopping, and

in Royston the main purpose was to use the services e.g. banks, post

offices, hairdressers, and in Baldock it was for work/business purposes.

• The proportion of visitors intending to buy clothing and footwear was low in

Hitchin and Baldock compared with Letchworth Garden City and Royston.

• The average spend on food shopping was highest in Hitchin town centre,

followed by Royston. The lowest average spend was in Letchworth Garden

City.

• All four towns had a low average spend per visitor for eating and drinking

out.

• The majority of visitors travelled to Hitchin, Letchworth Garden City and

Royston by car, but most walk to Baldock, suggesting it has a more

localised catchment area.

• The results indicate that other centres outside North Hertfordshire are

important alternative shopping destinations, especially Stevenage and

Cambridge (for respondents in Royston).

• The average length of stay in all four centres was relatively short,

approximately one hour.

• Respondents rated Baldock with the highest amount of “good” aspects of

the town centre. Royston had the highest amount of “poor” rated aspects.

• The main improvements respondents in Baldock would like to see include

the range of specialist shops and car parking.

• The main reason respondents visited the four centres in the evening was to

go to pubs/bars and restaurants.

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7.0 Business Occupier Perceptions

Introduction

7.1 A business occupier’s survey was undertaken in March 2009. 204 businesses

were surveyed in the four main towns in the North Hertfordshire district. These

were broken down as follows:

- Baldock 33 interviews;

- Hitchin 66 interviews;

- Letchworth Garden City 65 interviews;

- Royston 40 interviews.

7.2 The occupiers were asked to give their views on a number of issues, including:

• current and future trading performance;

• future plans to improve or rationalise their premise;

• which aspects of the town centre benefited businesses;

• how the town centres were rated against a number of aspects; and

• opinions in shopping terms and service mix.

7.3 A copy of the business occupier survey results can be found in Appendix G.

Length of Trading in Current Location

7.4 Table 6.1 shows the length of trading of the businesses surveyed in the

district. The majority of businesses have been trading in North Hertfordshire

District for over ten years (totalling 75.5%) indicating that there are a significant

proportion of well established businesses in the District.

Table 7.1: Length of Trading in Town Centre

Length No. of

Respondents

% of

Respondent

s

<1 yr 11 5.4

1-5 yrs 43 21.1

6-10 yrs 40 19.6

>10 yrs 60 29.4

>25 yrs 27 13.2

>50 yrs 12 5.9

Don’t know/No Answer 11 5.4

TOTAL 204 100

Source: NEMS Business Occupier Survey March 2009

Legal Status of Business

7.5 The legal status of the businesses surveyed is summarised in Table 7.2. In

general the majority of occupiers in the District are private limited companies

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(34.3%). Approximately 22% of businesses are sole proprietorships and 22.5%

are partnerships.

Table 7.2: Legal Status

Legal Status No. of Respondents % of Respondents

A sole proprietorship 45 22.1

A partnership 46 22.5

A private limited company 70 34.3

A public limited company 21 10.3

A cooperative/social enterprise 7 3.4

Other 0 0

A charity 7 3.4

Don’t Know No Answer 8 3.9

TOTAL 204 100

Source: NEMS Business Occupier Survey March 2009

Type of Business

7.6 Businesses were asked what type of business is the main business operating

from the premises. Overall, the majority of main businesses in the four town

centres were non-food retail (42.2%), followed by food retail (12.3%) within the

four main town centres. Table 6.3 below shows the top five types of

businesses within the four main town centres.

Table 7.3: Top 5 Main Types of Businesses in the Main Town Centres

Baldock

(% of 33 businesses)

Hitchin

(% of 66 businesses)

Letchworth Garden

City

(% of 65 businesses)

Royston

(% of 40

businesses)

1 Non Food Retail

(15.2)

Non Food Retail

(54.5)

Non Food Retail

(50.8)

Non Food Retail

(30)

2 Restaurant

(15.2)

Food Retail

(12.1)

Food Retail

(13.8)

Food Retail

(10)

3 Pub/Bar

(15.2)

Other services e.g.

hairdressers, beauty

salon etc

(12.1)

Legal Services e.g.

solicitors etc

(10.8)

Other financial

services e.g.

building society

(10)

4 Food Retail

(12.1)

Restaurant

(4.5)

Other services e.g.

hairdressers, beauty

salon etc

(7.7)

Other services e.g.

hairdressers,

beauty salon etc

(10)

5 Other services e.g.

hairdressers, beauty

salon etc

(9.1)

Pub/Bar

(4.5)

Other

(4.6)

Other

(7.5)

Source: NEMS Business Occupier Survey March 2009

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Future Property Requirements

7.7 Businesses were asked what current plans, if any, they had to change their

business premises. The majority of occupiers in all the centres appeared to be

content with their existing premises, with between 69.7% and 92.5% across the

centres having no plans to change. These results suggest that most occupiers

are committed to remain in the centres. A number of businesses in certain

centres, including Baldock (15.2%), Hitchin (6.1%) and Letchworth Garden City

(6.2%) were looking to re-fit, extend or improve their existing properties to meet

their requirements, but two businesses in Baldock are looking to close or

relocate to new premises outside the local area. This figure was significantly

lower in the other main town centres (1.5%, 3.1% and 2.5% in Hitchin,

Letchworth Garden City and Royston respectively). 6.2% of businesses in

Letchworth Garden City and 5% in Royston are looking to relocate to new

premises in the local area.

Trading Performance

7.8 Businesses were asked to describe their current trading performance as shown

in Table 7.4. A scoring system of 1 point for ‘improved’ trading, 0 points for

‘stay the same’ and -1 point for a ‘decline’ in trading is used to calculate an

average. The strongest trading centre appears to be Hitchin with an average of

0.02 translating to an average closer to ‘stay the same’ than ‘declined’. The

other three main town centres all had an average score below zero (below ‘stay

the same’). Trading performance in Baldock was considered to be closer to

‘declining’ than ‘stay the same’ (-0.64).

7.9 Opinions on expected future trading performance are summarised in Table 7.5.

In general respondents believed that trading would stay the same. Businesses

were most optimistic in Baldock and Hitchin.

7.10 Businesses were also asked whether in general, they considered over the last

year the four main town centres had improved, stayed the same or declined.

All of the four main town centres were considered to have declined. Hitchin

was the only town centre that scored closer to ‘stay the same’ than ‘declined’.

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Table 7.4: Last 12 Month Trading Performance

Number of Respondents in Each Centre Performance

Baldock Hitchin Letchworth Garden

City Royston

Improved (1) 3 22 17 7

Stayed Same (0) 6 20 23 13

Declined (-1) 24 21 22 18

Don’t Know/Refused 0 3 3 2

Average Score (1 to -1) -0.64 0.02 -0.08 -0.29

Source: NEMS Business Occupier Survey March 2009 (Average score based on 1 for good, 0 for stay the same and -1 for declined)

Table 7.5: Expected 12 Month Future Trading Performance

Number of Respondents in Each Centre

Performance Baldock Hitchin

Letchworth Garden

City Royston

Improve (1) 17 26 23 12

Stay Same (0) 8 25 24 18

Decline (-1) 5 10 12 2

Don’t Know/Refused 3 5 6 2

Average Score (1 to -1) 0.40 0.26 0.19 0.11

Source: NEMS Business Occupier Survey March 2009 (Average score based on 1 for good, 0 for stay the same and -1 for declined)

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Factors Constraining Businesses

7.11 Table 7.6 summarises the most important issues that businesses believe

constrain their operation and performance (i.e. those with 5 or more

respondents). In general the most popular responses were the availability of

business and customer car parking and the level of trade / lack of

visitors/customers.

Table 7.6: Most important Issues Constraining Operation and Performance

Centre Factor Respondents

Availability of business / customer car parking 10 Baldock

Don’t Know / nothing 13

Rents / overheads 6

Availability of business / customer car parking 6

Hitchin

Level of trade / lack of visitors / customers 5

Letchworth Garden

City

Level of trade / lack of visitors / customers 6

Royston Availability of business / customer car parking 5

Source: NEMS Business Occupier Survey March 2009

7.12 Businesses were asked how the most important constraining issues could be

addressed. The most popular responses overall were reduced rents/rates,

more parking and don’t know (all 16.9% respectively). Notwithstanding the

above, 20% of businesses in Hitchin believe issues could be addressed by

finishing the road works. A high proportion of businesses in Letchworth Garden

City believe that relocation and the introduction of more businesses could make

a difference (15.8% respectively). Businesses in Royston believe that more

advertising (10%) and free/cheaper parking (20%) could address some of the

issues in the town centre.

7.13 Table 7.7 summaries the second most important issues that businesses

believe constrain operation and performance (i.e. those with 2 or more

respondents). The second most popular responses overall were availability of

business/customer car parking, poor quality local environment,

rents/overheads and don’t know/nothing else.

Table 7.7: Second Most Important Issues Constraining Operation and

Performance

Centre Factor Respondents

Don’t know / nothing else 14 Baldock Availability of business / customer car parking 3

Don’t know / nothing else 17

Rents / Overheads 2

Availability of business / customer car parking 2

Hitchin

Other 3

Letchworth Garden

City

Don’t know / nothing else 14

Don’t know / nothing else 13 Royston

Poor quality of the local environment 4

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Source: NEMS Business Occupier Survey March 2009

7.14 Businesses were asked how best the second most important issues could be

addressed. The most popular responses overall were more parking, free /

cheaper parking and reduced rents and rates.

Aspects of Town Centres Benefiting Businesses

7.15 Occupiers were asked if a number of aspects within the four main town centres

benefited their business. Table 7.8 shows the percentage of responses that

believed the aspect did benefit the business.

7.16 In general, over 50% of businesses felt that the majority of the aspects listed in

Table 7.8 benefited their business. The exceptions being ‘room to expand’,

‘affordable premises to buy for expansion’ and ‘other’.

7.17 Over 85% of businesses in all four main town centres felt that the ease at

which customers could get into the centre was a significant benefit. Over 80%

of businesses in Hitchin and Letchworth Garden City also felt the ease at which

employees could get into a centre was a benefit. A high proportion of

businesses in all centres felt the local demand for products/services was a

significant benefit. In Hitchin, 81.8% of businesses felt that the variety of shops

within the centre was a benefit.

Rating of Town Centres

7.18 Occupiers were asked how they rated the four main town centres against a

number of aspects. Table 7.9 shows the results. A scoring system of 5 points

for ‘very good’, 4 points for ‘quite good’, 3 points for ‘neither good nor poor’, 2

points for ‘quite poor’ and 1 point for ‘very poor’ is used to calculate an

average.

7.19 In general, the majority of aspects within all of the four town centres were

considered to be between ‘neither good nor poor’ or ‘quite good’. No aspect in

any of the centres scored above 4 (quite good). Only 2 aspects scored below 2

(quite poor), these were the range of shops and services in Royston and

marketing/promotion in Baldock.

7.20 The average score of all the aspects considered in both Hitchin and Letchworth

Garden City was above 3 (neither good nor poor). The average score of Baldock

and Royston was, however, below 3 (quite poor).

7.21 The main aspects in all four town centres which scored ‘quite poor’ were

rents/rates; availability of car parking; leisure entertainment and facilities; and,

interest shown by landlords/owners.

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Table 7.8: Aspects of Town Centre that were felt to Benefit Businesses

% of responses suggesting benefit Aspect

Baldock Hitchin Letchworth Garden City Royston

Room to expand 27.3 40.9 33.8 32.5

Good road network 72.7 72.7 75.4 57.5

Availability of car parking 72.7 74.2 78.5 60.0

Employees living in area 57.6 72.7 56.9 60.0

Good bus services 63.6 66.7 70.8 42.5

Easy for employees to get to 72.7 90.9 81.5 75.0

Easy for customers to get to 90.9 93.9 96.9 87.5

Local demand for product/service 84.8 95.5 92.3 77.5

Affordable premises to buy for expansion 42.2 34.8 41.5 42.5

Presence for other businesses 75.8 75.8 81.5 67.5

Affordable rents 66.7 60.6 73.8 55.0

The variety of shops 60.6 81.8 76.9 50.0

Other 15.2 1.5 1.5 0.0

Source: NEMS Business Occupier Survey March 2009

Green figures – most important aspects i.e. with over 80% of responses suggesting that business benefited from that particular aspect.

Black = reasonably important aspects i.e. with between 50% to 80% of responses suggesting that business benefited from that particular aspect.

Red figures – the least important aspects i.e. with under 50% of responses suggesting that business benefited from that particular aspect.

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Table 7.9: How Businesses Rate the Town Centres

Score Aspect Baldock Hitchin Letchworth Garden City Royston

Rents/rates 2.89 2.46 2.46 2.68

Availability of business/customer parking 2.03 2.77 2.60 2.50

Traffic circulation 2.71 3.12 3.25 2.83

Safety during the daytime 3.52 3.83 3.71 3.68

Safety during the evenings and at night 3.34 3.16 3.37 3.24

Crime and security 3.69 3.22 3.41 3.23

Range of shops and services available 2.58 3.23 2.40 1.80

Quality of shops and services available 3.03 3.47 2.91 2.28

Leisure and entertainment facilities 2.33 2.97 2.72 2.08

Street furniture and landscaping 3.06 3.48 3.44 3.10

Liveliness / street life /character 2.90 3.68 2.81 2.55

Level of street cleansing and litter 3.48 3.50 3.80 3.13

Town centre management and maintenance 3.33 3.84 3.36 2.74

Condition/appearance of older buildings 3.64 3.70 3.38 3.23

General shopping environment 2.44 3.57 3.06 2.38

Interest shown by the local authorities 2.63 3.10 2.80 2.33

Marketing / promotion 1.94 3.02 2.95 2.62

Interest shown by landlord / owners 2.79 2.98 2.86 2.79

The way businesses work together 3.59 3.72 3.20 3.53

The quality of parks and open spaces 3.60 3.42 3.89 3.98

Town centre events 2.67 3.71 3.51 2.82

Total Overage 2.96 3.33 3.14 2.83

Source: NEMS Business Occupier Survey March 2009

Green figures above 3 (neither good nor poor) Black figures between 2 and 3 (neutral) Red figures below 2 (quite poor)

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How Businesses Rate Measures in terms of Helping Businesses

7.22 Occupiers were asked how they rate a set of measures in terms of how they

would be perceived to help their businesses. Table 7.10 shows the results. A

scoring system of 5 points for ‘a lot’ of help, 4 points for ‘quite a lot’, 3 points

for ‘neither a lot nor little’, 2 points for ‘quite a little’ and 1 point for ‘a little’ is

used to calculate an average.

7.23 In general, most occupiers rated the various measures of neither a lot or a little

help in terms of helping their businesses. The average of all the measures in

all four town centres scored between 3 and 4 (‘neither a lot nor a little’ and

‘quite a lot’).

7.24 In Baldock, six out of the 13 measures were rated below 3 (neither a lot nor a

little help). These included; streetscape improvements, street cleaning and

environmental services, shop front improvements and pedestrianisation. In

general, none of the occupiers in Baldock thought that any of the measures

would significantly help their businesses.

7.25 In Hitchin, improved customer parking and better marketing and promotion of

the centre in general were considered to be of help for businesses.

Streetscape improvements and assistance in the recruitment and retention of

staff were thought to be of least assistance to businesses.

7.26 Improved customer parking was believed to be of the most assistance to

businesses in Letchworth Garden City. Pedestrianisation, better delivery

arrangements and assistance in recruitment and retention of staff were

considered to be of least assistance.

7.27 Improved customer car parking was again thought to be of most assistance to

businesses in Royston. Streetscape, pedestrianisation, delivery arrangements

and assistance with recruitment/retention of staff were considered to be of the

least assistance.

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Table 7.10: How Businesses Rate a Variety of Measures in terms of helping their Business

Score Measure

Baldock Hitchin Letchworth Garden

City Royston

Streetscape Improvements 2.97 2.86 3.14 2.53

Street cleaning and environmental

services 2.97 3.48 3.45 3.20

Shop front improvements 2.78 3.83 3.77 3.41

Security measures such as CCTV and

policing 3.47 3.97 3.60 3.18

Pedestrianisation 2.75 3.14 2.85 2.55

Better arrangements for receiving

deliveries 2.64 3.21 2.95 2.84

Improved customer parking 3.94 4.24 4.12 4.00

Events and special promotions 3.19 3.69 3.68 3.51

Better marketing and promotion of the

centre in general 3.77 4.23 3.82 3.83

An effective town centre forum where

businesses can be heard 3.56 3.78 3.38 3.63

Business support/advice 3.30 3.62 3.10 3.10

Assistance in the recruitment &

retention of staff 2.55 2.71 2.38 2.77

Improved customer parking 3.89 4.42 3.89 4.22

Consider plans to redevelop market

area for new shopping floorspace 3.16 3.87 3.56 3.38

Total Overage 3.21 3.65 3.41 3.30

Source: NEMS Business Occupier Survey March 2009

Green figures above 4 (quite a lot of help) Black figures between 2 and 3 (neutral) Red figures below 3 (neither a lot nor a little help)

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Opinions of the Town Centre

7.28 Table 7.11 summarises occupiers’ opinions on the town centre in shopping

terms. The majority of people in Baldock, Letchworth Garden City and Royston

felt that the centres were too down market (60.6%, 61.5% and 82.5%

respectively). The majority of occupiers in Hitchin thought that the centre was

fine as it is (72.7%).

Table 7.11: Opinions on Town Centre in Shopping Terms

% Respondents in Each Centre Performance

Baldock Hitchin Letchworth

Garden City Royston

Too up market 0 6.1 1.5 0

Fine as it is 39.4 72.7 36.9 17.5

Too down market 60.6 21.2 61.5 82.5

TOTAL 100 100 100 100

Source: NEMS Business Occupier Survey March 2009

7.29 Occupiers opinion on the town centres shopping and survey mix can be seen in

Table 7.12. The majority of occupiers in Hitchin, Letchworth Garden City and

Royston thought that there are not enough larger chain stores in the centres

(37.9%, 53.8% and 55% respectively). Notwithstanding this, 34.8% of

occupiers in Hitchin felt that the centre has about the right mix of small and

large shops. The majority of occupiers in Baldock felt that there were not

enough small independent shops in the centre (78.8%).

7.30 A specific question was put to occupiers asking if they believed an extension to

the pedestrianisation hours in the High Street and Market Place was a good

idea. This question only applied to occupiers of Hitchin. 48.5% of occupiers

felt that this was a good idea. 36.4% thought it was not a good idea and

12.1% were undecided and required the provision of more details before they

were prepared to commit either way. 3% of occupiers did not know or refused

to answer.

Table 7.12: Opinions on Town Centre’s Current Shopping and Service Mix

% Respondents in Each Centre Performance

Baldock Hitchin Letchworth

Garden City Royston

Not enough large chain stores 18.2 37.9 53.8 55.0

About the right mix between small

and large shops 3.0 34.8 16.9 5.0

Not enough small independent

shops 78.8 27.3 29.2 40.0

TOTAL 100 100 100 100

Source: NEMS Business Occupier Survey March 2009

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Table 7.13: Opinions on Extension of Pedestrianisation Hours in the High

Street and Market Place

% of respondents Opinion Hitchin Only

Yes 48.5

No 36.4

Depends on the details 12.1

Don’t Know 1.5

Refused 1.5

TOTAL 100

Source: NEMS Business Occupier Survey March 2009

Key Messages from the Occupier Survey

• A significant proportion of businesses have been trading in their centre for

over 10 years. The majority of occupiers in the district are private limited

companies.

• Most occupiers in all centres appear to be content with their existing

premises. A number of businesses in Baldock are looking to close or

relocate to new premises outside the local area.

• With regard to trading performance over the last 12 months, most occupiers

felt that trading had declined. Most occupiers, however, expected trading to

stay the same over the next 12 months. Occupiers were generally most

optimistic in Baldock and Hitchin;

• In general, the most important factors believed to be constraining

businesses were the availability of business and customer parking and the

level of trade and lack of visitors/customers. The second most important

factors were believed to be poor quality local environment and

rents/overheads.

• Over 85% of businesses in all four main town centres felt that the ease at

which customers can get in to the centre was the most significant benefit to

a town centre.

• The main aspects that occupiers felt were poor within the four town centres

were rent/rates; availability of car parking; leisure entertainment and

facilities; and the interest shown by landlords/owners.

• In respect of helping businesses, most occupiers rated the various

measures as ‘neither a little nor a lot’ of help. Improved customer car

parking was thought to be of most assistance in helping businesses.

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• The majority of people in Baldock, Letchworth Garden City and Royston felt

that the centres were too down market. The majority of occupiers in Hitchin

felt that the centre was fine as it is.

• The majority of occupiers in Hitchin, Letchworth Garden City and Royston

thought that there are not enough larger chain stores in the centre, and

34.8% of occupiers in Hitchin felt that the centre was about the right mix of

small and large shops. The majority of occupiers in Baldock felt that there

were not enough small independent shops in the centre.

• 48.5% of occupiers in Hitchin felt that this was a good idea to extend the

pedestrianisation hours in the High Street and Market Place, and 36.4%

thought it was not a good idea and 12.1% were undecided and required the

provision of more details before they were prepared to commit either way.

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8.0 Hitchin Town Centre

Introduction

8.1 Hitchin is the main shopping and commercial centre in North Hertfordshire. The

centre serves shoppers from across the District with a large number of retail

and service uses. Hitchin is the western most centre within North

Hertfordshire. Letchworth Garden City, Baldock and Royston are all located to

the north west of Hitchin.

8.2 The Hitchin Town Centre Strategy was adopted in November 2004. The

strategy provides a vision for the town centre, highlighting policy guidance and

key development sites and enhancement areas.

Mix of Uses and Occupier Representation

8.3 Hitchin’s key roles include:

• convenience shopping – including specialist bakers, butchers, newsagents

and frozen food shops. There are three large food stores – Sainsbury’s ,

Waitrose and Netto. There is also a Mark & Spencer Simply Food store.

These facilities serve main food and grocery shopping trips and basket/top-

up food shopping trips;

• comparison shopping - a good range of multiple and independent shops

selling a range of high and lower order comparison goods. There is a good

selection of multiples, mainly located around Market Place and on the High

Street;

• services – including a range of high street national banks, cafés,

restaurants, takeaways, travel agents, hairdressers/beauty parlours and

estate agents;

• entertainment – including nightclubs, pubs and bars; and

• community facilities –several government offices, advice centres, health

centres and employment agencies.

8.4 The diversity of uses present in Hitchin on the basis of the number of units and

amount of floorspace is shown in Table 8.1 below. This is derived from the

Goad Town Centre survey undertaken by NLP in March 2009 which recorded all

units in active retail use in Hitchin.

8.5 The Goad data indicates that comparison units account for the largest

proportion of retail units in Hitchin (46.2%) which is similar to the national

average (44.0%). Convenience retailers (7.4%) represent a lower proportion

compared to the national average (9.5%). The proportion of A2 services, A3 and

A5 services is similar to the national average.

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8.6 In terms of vacant premises, information compiled by Goad demonstrates that

the proportion of vacant units in Hitchin (10.6%) is just under the national

average (11.4%).

Table 8.1: Hitchin Use Class Mix by Unit

Number of Units % of Total Number of Units Type of Unit

2004 2009 Hitchin 2009 National Average*

Comparison Retail 173 157 46.2 44.0

Convenience Retail 29 25 7.4 9.5

A1 Services 36 44 12.9 10.8

A2 Services 45 33 9.7 9.5

A3 and A5 41 45 13.2 14.8

A4 17 18 N/A N/A

Vacant 14 36 10.6 11.4

Total 355 358 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

8.7 Since 2004 the greatest change has been in the number of comparison retail

units which has decreased considerably (a loss of 16 units in total). The

number of A2 service units has also decreased. The number of vacant units

has also significantly increased with 22 more vacant units when compared to

the 2004 survey.

Retailer Representation

8.8 Despite the reduction in comparison outlets, Hitchin still has a reasonable

selection of comparison shops (157 units) reflecting the centre’s role as the

main shopping and commercial centre in North Hertfordshire. Table 8.2

provides a breakdown of comparison shop uses by goods categories.

8.9 All categories of comparison goods trader are represented in Hitchin, reflecting

the range of comparison goods that are available. The proportion of ‘clothing

and footwear’ is comparable with the national average. The proportion of

‘furniture, carpets and textiles’ units in Hitchin (12.7%) is higher than the

national average (9.1%) as is the proportion of ‘electrical, gas, music and

photography’ shops (11.5%). The remaining categories are broadly similar to

the national average proportions. Overall, these results indicate that the centre

provides a good range of comparison goods.

8.10 The range and proportion of comparison retailers is broadly similar in

comparison to the 2004 survey, but the number of units has fallen slightly

within 8 of the 13 categories. As noted in Table 8.2 the total number of

comparison outlets has decreased from 173 to 157 units.

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Table 8.2: Hitchin Breakdown of Comparison Units

Hitchin % UK*

Type of Unit Units

2004

Units

2009

%

2009 Average

Clothing and Footwear 43 40 25.5 26.6

Furniture, carpets and textiles 24 20 12.7 9.1

Booksellers, arts, crafts and stationers 11 12 7.6 9.4

Electrical, gas, music and photography 21 18 11.5 9.8

DIY, hardware & homewares 9 8 5.1 6.6

China, glass, gifts & fancy goods 9 7 4.5 3.8

Cars, motorcycles & motor access. 3 3 1.9 3.1

Chemists, drug stores & opticians 14 10 6.4 8.9

Variety, department & catalogue 2 2 1.3 1.8

Florists, nurserymen & seedsmen 3 3 1.9 2.5

Toys, hobby, cycle & sport 6 6 3.8 5.1

Jewellers 7 6 3.8 4.9

Other comparison retailers 21 20 12.7 8.4

Total 173 157 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

8.11 Major national comparison retailers present in the centre include:

• Argos;

• Boots;

• Carpet Right;

• Clinton Cards;

• Dorothy Perkins;

• Fat Face;

• La Senza;

• Millets;

• Monsoon;

• Next;

• New Look;

• Superdrug;

• WH Smith; and

• Wilkinson.

8.12 Since 2004 Hitchin has lost the national multiple retailers Woolworths and

Rosebys. No major comparison retailers have occupied any vacant units since

2004. One of the vacant units is now occupied by the bank Halifax.

8.13 The in-street survey undertaken in Hitchin town centre indicated that 46% of

respondents rated the range of shops and services and 45% rated the quality

of shops and service as “quite good”.

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Service Uses

8.14 Hitchin has a good range of service uses, with all categories represented as

shown in Table 8.3. The proportion of units in each category is broadly similar

to the national average. There appears to be limited change since 2004, with

the only noticeable difference in the number of restaurants/cafes/takeaways

decreasing by 4 units, however this is still around the national average.

Table 8.3: Hitchin Analysis of Selected Service Uses

Hitchin

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Restaurants/cafes/takeaways 41 45 43.3 43.9

Banks/other financial services 11 10 9.7 14.3

Estate agents/valuers 14 13 12.6 11.7

Travel agents 4 3 2.9 4.2

Hairdressers/beauty parlours 30 30 29.1 22.8

Laundries/dry cleaners 3 2 1.9 3.1

Total 103 103 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

N.B. ‘Restaurants, cafés and takeaways’ does not include drinking establishments in the centre.

8.15 Although there is a lower than average proportion of banks and financial

services (9.7% compared to the national average of 14.3%), a total of 7 high

street banks/building societies are represented within Hitchin including; HSBC,

Lloyds TSB, NatWest, Halifax, Barclays, Abbey, Cheltenham & Gloucester and

Nationwide.

8.16 In addition to these Class A service uses Hitchin town centre is represented by

many other non-retail uses, including several social clubs, health and fitness

clubs, therapy centres and a snooker hall. There are also several health

centres, dental surgeries and doctor’s surgeries.

8.17 National multiple retailers in Hitchin are concentrated around the central High

Street/Bancroft area. The Marks & Spencer Simply Food is centrally located on

Bancroft, but the Sainsbury, Netto and Waitrose stores occupy more peripheral

locations. Independents can be found throughout the shopping centre however

they are primarily located within the more peripheral areas including Bridge

Street, Bucklesbury, Churchgate, Sun Street and Hermitage Road.

The Supply and Quality of Commercial Premises

8.18 There are 36 vacant units in Hitchin. The vacancy rate is 10.6%, similar to the

national average (11%), however the vacancy rate has increased considerably

since the 2004 survey (3.9%). The vacant units are generally spread throughout

the centre. There are some concentrations on Churchgate and Church Yard and

Hermitage Road has eight vacant units.

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8.19 Vacancies generally comprise small retail units reflecting the increasing

preference for modern retailers to occupier larger retail units. There are a

limited amount of vacant premises in the main shopping area, but it is notable

that there are two reasonable sized vacant outlets on the High Street - the

former Woolworths and Rosebys units.

8.20 The town centre has a large number of retail properties, but most premises are

quite small (less than 200 sq m). The Churchgate Centre is unattractive and

would benefit from refurbishment/redevelopment and would provide the

opportunity for more medium sized units in the town.

8.21 Units within the town centre are in reasonable or good condition. The quality of

the street furniture and paving is well maintained, including the historical

cobbled streets at the Market Place and near the church. The majority of the

town centre is in a conservation area and the impact of new development will

need to be carefully considered.

Catchment Area and Visitor Profile

8.22 Customers visit the centre for a range of reasons including food shopping, non-

food shopping and to visit other services, which suggest the centre’s vitality

and viability is based on the range of facilities available rather than one

particular sector. The average spend on food and grocery shopping is over

£47.90 per visitor, due to the presence of Sainsbury, Waitrose and the Market.

Comparison shopping is less significant with an average spend of only £5.00

per visitor.

8.23 In Hitchin town centre, only 4.5% of visitors interviewed (in-street survey) were

from households within the most affluent socio-economic groups (A/B

professional/managerial), which is the lowest of all the centres. The majority of

respondents were from the C1 socio-economic group. However, only 1% were

from the lowest socio-economic group (i.e. D/E non skilled).

8.24 The in-street survey indicated that the majority of those surveyed shopped in

Hitchin once a week or more (82.5%). However, the survey also suggested that

a significant proportion also regularly shop in Stevenage (45.5%). Most visitors

(52.5%) spend less than an hour at the centre. No respondents spent more

than three hours in Hitchin.

Accessibility and Movement

Car Parking

8.25 The in-street survey in Hitchin town centre indicated that 91.5% of visitors

travelled by car (drivers and passengers) to the centre. Therefore, the level of

accessibility to convenient car parking is important to the vitality and viability of

the town centre. There are several large car parks within the town centre

including:

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• Sainsbury’s car park;

• Waitrose car park and the Lairage multi-storey (299 spaces);

• Netto car park;

• Biggin Lane (69 spaces);

• Bancroft (125 spaces);

• Christ Church (30 spaces);

• Woodside (314 spaces);

• Market Square (20 spaces);

• Portmill Lane East and West (140 spaces in total);

• St Mary’s Square (130 spaces);

8.26 These car parks are reasonably well distributed around the town centre and are

conveniently located near the main shopping area. However, some of the short

stay car parks are relatively small and vehicular movement between car parks

can be difficult if car parks are full at peak periods, for example on market day.

8.27 Only 11.5% of visitors interviewed in the town rated the provision of car parking

as “quite poor” or “poor”, as opposed to 40% who rated the availability of car

parking as “very good” or “quite good”. The majority of respondents rated the

parking charges as “neither good nor poor”.

8.28 A car parking survey was undertaken in Hitchin by MVA Consultancy in

December 2008. MVA concluded:

• the car parks and on-street spaces closest to Hitchin Town Centre are well

used, during the week and especially on Saturdays;

• car parks on the edge of centres, particularly long stay, are less well used

and this spare capacity could be used to relocate parking from over-

subscribed town centre car parks;

• long-stay car parking provision exceeds demand;

• it is generally perceived that parking in Hitchin is easy with a minority

reporting it is difficult to park.

8.29 The adequacy of short car parking in the town centre appears to be an issue in

Hitchin at peak times. There is some difficulty in finding a car parking space on

market days, which is exacerbated by the fragmentation of car parking

provision. Measures to redistribute demand to long stay car parks needs to be

considered in the Council review of the Car Parking Strategy, which will be

undertaken by the Autumn 2009.

Public Transport

8.30 Many bus routes start and terminate in Hitchin, the main stops are on

Hermitage Road, St Mary’s Square, Bancroft and Hitchin Train Station. Most of

the bus stops are conveniently located in relation to the main shopping area.

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There are over forty bus routes providing access to Hitchin from surrounding

areas in the District and beyond. The bus routes connect Hitchin to Letchworth

Garden City, Baldock and Royston. The routes also connect Hitchin with larger

centres further a field including Bedford, Bishop’s Stortford, Cambridge,

Coventry, Flitwick, Hatfield, London, Luton, Milton Keynes, Welwyn Garden City,

St Albans and Stevenage. Bus routes from Hitchin run to three airports, Luton,

Stansted and Heathrow.

8.31 National Express buses stop at Hitchin train station and St Mary’s Square on

their routes from Birmingham to Stansted Airport and from Cambridge to

Heathrow Airport.

8.32 These bus links will help to attract customers to the town centre from Hitchin

and surrounding areas. However, these linkages, particularly to other larger

shopping centres, also allow local residents to shop outside Hitchin.

8.33 The in-street survey results indicate that no visitors had travelled to Hitchin by

bus, compared with the average of 3.5% for all four town centres. Based on our

experience these figures are relatively low and reflect the high levels of car

ownership and affluence in North Hertfordshire, rather than the inadequacy of

bus services. The householder, in-street and occupier surveys do not suggest

there are high levels of dissatisfaction with public transport provision in Hitchin,

although a small minority appear to regularly use public transport.

8.34 The railway station provides access to London Kings Cross, Stevenage and

Welwyn Garden City to the south and to Letchworth Garden City, Royston,

Baldock, Cambridge and Peterborough to the east and north east. Some trains

stop at the smaller centres between London and Hitchin including Palmers

Green, Alexandra Palace and Haringey. However, the train station is not

conveniently located in relation to the town centre. Only one respondent

interviewed in the in-street survey had travelled by train. Therefore, the train

services are of limited importance in relation to the town centre and its

accessibility for customers.

Traffic Congestion and Accessibility

8.35 Traffic congestion was not considered to be a problem within the centre, as

41% of respondents rated traffic congestion as “quite good” within the in-street

survey. A number of the main shopping streets are pedestrian priority areas,

i.e. Market Place, Church Yard Walk, Churchgate, High Street and Arcade Walk.

The Market Place is a large open pedestrianised area. Based on our

observations only Bancroft has relatively high levels of traffic within the central

shopping area.

8.36 Elsewhere in the town centre some pavements are narrow and can get

congested (i.e. Sun Street and Bucklersbury). However, the historical character

of the centre is generally liked by visitors.

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Pedestrian Access and Movement

8.37 The main shopping thoroughfare is from Bancroft, along the High Street to

Market Place. This area includes the main national retailers i.e. Next, Monsoon,

WH Smith and Marks and Spencer Simply Food.

8.38 The shopping area is linear in form and does not provide a natural circuit for

pedestrians. Bancroft and High Street form the main spine, and side streets off

this spine to a certain extent create dead ends for shoppers, i.e. Brand Street,

Bucklersbury, Hermitage Road, Sun Street and Bridge Street. Therefore, some

of these secondary shopping areas have relatively low pedestrian flows based

our observations.

8.39 Only 5% of visitors surveyed in the in-street survey walked to the centre, this is

significantly lower than the other three centres, especially Royston and

Baldock. This reflects the centre’s larger catchment area (i.e. a high proportion

of visitors are attracted from beyond the local area by car), rather than the

towns lack of accessibility.

Environmental Quality

8.40 The quality of the buildings in Hitchin town centre is generally good, with no

buildings identified as being in poor condition. Hitchin has an attractive mix of

historical buildings and a varied street scene. The central shopping area is a

pedestrian priority area, including Market Place and the High Street, which

provide a focal point within the town centre. However, Bancroft, which adjoins

the High Street, has a busy traffic flow reducing the quality of the shopping

environment.

8.41 The Churchgate shopping arcade was built in the late 1960’s. Individual units

in the centre are in reasonable condition, but overall the appearance of the

centre, in comparison with the rest of the town centre, is poor. The Churchgate

centre is detrimental to the environmental quality of the Market Place. The open

market to the rear of the Churchgate Centre is also physically unattractive

within the context of its surroundings.

8.42 Sun Street, Church Yard and Bucklersbury have attractive period buildings on

narrow streets. These areas have an attractive street scene. Sun Street and

Bucklersbury are secondary shopping areas with lower levels of pedestrian

movements and rental levels. These areas have a concentration of small

independent traders and non-retail services.

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View south along Bancroft

Churchgate

Hermitage Road Market Place

Town Centre Manager Comments

8.43 A discussion with the Town Centre Manager in Hitchin raised the following

issues/comments in respect of Hitchin:

• There is frustration amongst some business occupiers of the Churchgate

Centre due to the continued lack of action in relation redevelopment of the

area.

• The blank frontage to the Post Office site on Hermitage Road is a detriment

to this part of the town centre. This site should be opened up to provide a

pedestrian circuit and encourage more footfall.

• The Market is important and increases pedestrian footfall away from the

linear High Street and Bancroft.

• The amount of short term parking is an issue for businesses. Hitchin

struggles with parking provision at peak times and on market days.

Additional parking at St Mary’s Square would be helpful.

• The streetscape of the northern end of Bancroft (area of Monsoon, M&S

Simply Food, Next, WH Smith) is tired and run down. There is a need to

repaint street furniture, remove the street clutter and improve the public

realm generally.

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• The large vacant Woolworth unit requires a new occupier. This unit is

currently detrimental to the town centre.

• The town centre would benefit from more public art in Bancroft.

• Sun Street and Bucklersbury are attractive side streets and more attention

is needed to encourage footfall in these more peripheral areas.

• Hitchin is becoming a cultural centre but there is no arts/community

facilities. There is also no venue of sufficient size for music events apart

from the run down Town Hall.

• The general street environment is quite good and there is no need at this

time for any additional street cleaning measures.

Summary of Hitchin’s Strengths and Weaknesses

Strengths

• Hitchin town centre has a reasonable range and choice of shops and has

the best quality and range of comparison shops in the District, as well as

three large convenience supermarkets. The Market also helps to attract

customers to the town.

• The centre has an attractive mix of period buildings and a varied street

scene;

• The town centre provides a range of service facilities including banks and

building societies, restaurants and bars. The evening economy is relatively

strong compared with other centres, i.e. Letchworth and Royston.

• The vacancy rate is similar to the national average, and lower than the

vacancy rate in Letchworth Garden City and Baldock, which suggests

demand for premises is relatively good.

• The town centre has a high quality historic environment and streetscape

particularly around the Market Place. Most areas are well maintained and

adequate street furniture is provided.

• The centre has a good range of small specialist independent retailers.

• The market is an asset and helps to attract additional customers to the

town centre.

• The centre is easily accessible by a range of modes of transport other than

the private car. Movement around the centre on foot is unproblematic with

wide pavements and some pedestrian priority areas.

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• The centre has good public transport, with over forty bus routes serving the

centre.

• Buildings within the centre are generally in a reasonable to good condition.

Weaknesses

• There is a limited selection of national multiple retailers, which leads to

expenditure leakage to larger centres with a better range of facilities, such

as Stevenage. However in comparison with other medium sized towns, the

centre has a comparable selection of national multiples, such as Bishops

Stortford and Biggleswade.

• The linear form of the centre does not provide a natural circuit for shoppers,

and pedestrian flows within peripheral areas are low, i.e. Bridge Street and

the top end of Bancroft.

• Some non-pedestrianised streets have narrow pavements and tend to get

congested such as Sun Street and Bucklersbury.

• The Churchgate Shopping Centre detracts from the overall attractiveness of

the centre.

• The historic character of the town centre and conservation area constrain

potential redevelopment opportunities.

• The train station is some distance from the town centre, despite good bus

links.

Opportunities

• Hitchin has a reasonably large and affluent catchment population. A high

proportion of the expenditure generated by this catchment population leaks

from the area. Expenditure is expected to grow in the future. If Hitchin can

improve or just maintain its current share of expenditure there is potential

to improve and expand retail, leisure and service uses.

• There are a number of opportunity sites within the town centre, which could

accommodate new retail/leisure uses (including the large Woolworths and

Roseby units on the High Street which could be suitable for new multiple

retailers) which could help to retain more expenditure and customers in the

area and possibly generate more trade for existing occupiers in Hitchin town

centre.

• Improved linkages along the River Hiz could provide better access and

natural circuit for pedestrians between Bridge Street, the Churchgate

Centre, the Portmill Lane car parks and Hermitage Road.

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• The successful introduction of a Business Improvement District (BID) in

Hitchin should provide opportunities to implement a number of

environmental, promotional and management initiatives.

Threats

• Other shopping centres, such as Stevenage are likely to continue to improve

their environment and retail offer, therefore the competitive gap may widen

and the amount of expenditure leakage from the Hitchin area could

increase. If Hitchin does not improve its range and choice of facilities the

towns role in the hierarchy is likely to diminish.

• Major redevelopment proposals for Stevenage Town Centre likely to impact

on Hitchin once implemented.

• The economic downturn has led to an increase in vacant premises and a

reduced demand for space.

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9.0 Letchworth Garden City Town Centre

Introduction

9.1 Letchworth Garden City was the first Garden City built in 1908 and the town

contains many of its original buildings and street form, with low and medium

density housing, industry and open spaces. The centre is reasonably sized and

centrally located within North Hertfordshire. It is located to the east of Hitchin

and is slightly smaller than Hitchin town centre. The centre primarily serves the

day-to-day shopping and service needs of local residents.

9.2 The Letchworth Garden City Town Centre Strategy Supplementary Planning

Document (SPD) was adopted in 2007. It sets out policy guidance and

proposed opportunity sites identified for development.

Mix of Uses and Occupier Representation

9.3 Letchworth Garden City’s key roles include:

• convenience shopping – there is a limited range of convenience traders

within Letchworth. National multiples present include a large Morrison’s

food store and an Iceland, and some specialist food shops. These facilities

serve both bulk and top-up food shopping trips;

• lower order comparison shopping – there is a range of comparison shops

and a small selection of multiples including Boots, New Look, Dorothy

Perkins, and Wilkinson mainly located in the Garden Square Shopping

Centre and on Eastcheap,

• services - including a range of high street banks, a small number of cafés,

restaurants, sandwich bars, takeaways, hairdressers and estate agents;

• entertainment space –includes several pubs and a cinema; and

• community facilities –including the library.

9.4 The diversity of uses present in Letchworth Garden City Centre shown in Table

9.1 below. This is derived from the Goad Town Centre survey undertaken by

NLP in March 2009 which records all units in active retail use in Letchworth

Garden City.

9.5 The Goad data indicates that comparison units account for the largest

proportion of retail units in Letchworth (36%) but remain below the national

average (44.0%). Convenience retailers (7.6%) represent a slightly lower

proportion to the national average (9.5%). The proportion of A1 services in

Letchworth City Centre (14.8%) is greater than the national average (10.8%). A3

and A5 services are seen to be below the national average (accounting for 12%

of units compared to a national average of 14.8%). In terms of vacant

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premises, information compiled by Goad demonstrates that the proportion of

vacant units in Letchworth Garden City (18.4%) is significantly higher than the

national average (11.4%).

Table 9.1: Letchworth Use Class Mix by Unit

Number of Units % of Total Number of Units

Type of Unit 2004 2009 Letchworth

2009 National Average*

Comparison Retail 114 90 36.0 44.0

Convenience Retail 18 19 7.6 9.5

A1 Services 28 37 14.8 10.8

A2 Services 35 28 11.2 9.5

A3 and A5 34 30 12.0 14.8

A4 4 4 N/A N/A

Vacant 23 46 18.4 11.4

Total 256 254 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

9.6 Since 2004 the greatest change has been in the number of comparison retail

units which has decreased considerably (a loss of 24 units in total, with the

proportion of units falling from 45.2% to 36%). This increase in vacant units

includes units acquired in the Wynd for redevelopment. The representation by

A1 service units has increased (9 additional units since 2004), but the number

of A2, A3/A5 uses has reduced.

Retailer Representation

9.7 Despite the reduction in comparison outlets, Letchworth Garden City still has a

reasonable selection of comparison shops (90 units) reflecting the centre’s role

as a town centre retail destination within North Hertfordshire. Table 9.2

provides a breakdown of comparison shop uses by goods categories.

9.8 All categories of comparison goods trader are represented in Letchworth,

reflecting the range of comparison goods that are available. The mix of uses is

broadly comparable with the national average. In comparison to the national

average. The range and proportion of comparison retailers is broadly similar to

the 2004 survey, although as noted in Table 9.2 the total number of

comparison outlets has decreased from 114 to 90 units. This decrease is

notable in the proportion of ‘electrical, gas, music and photography’ with a loss

of 8 units.

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Table 9.2: Letchworth Breakdown of Comparison Units

Letchworth

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Clothing and Footwear 27 23 25.5 26.6

Furniture, carpets and textiles 12 10 11.1 9.1

Booksellers, arts, crafts and stationers 14 10 11.1 9.4

Electrical, gas, music and photography 15 7 7.8 9.8

DIY, hardware & homewares 4 1 1.1 6.6

China, glass, gifts & fancy goods 5 4 4.4 3.8

Cars, motorcycles & motor access. 1 1 1.1 3.1

Chemists, drug stores & opticians 10 11 12.2 8.9

Variety, department & catalogue 2 1 1.1 1.8

Florists, nurserymen & seedsmen 3 3 3.3 2.5

Toys, hobby, cycle & sport 9 3 3.3 5.1

Jewellers 3 4 4.4 4.9

Other comparison retailers 9 12 13.3 8.4

Total 114 90 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

9.9 Major national comparison retailers present in the centre include:

• Argos;

• Boots;

• Currys (due to close);

• Clinton Cards;

• Dorothy Perkins;

• La Senza;

• Millets;

• New Look;

• O2 Mobiles;

• Peacocks;

• Poundstretcher;

• Superdrug;

• WH Smith; and

• Wilkinson.

9.10 Since 2004 Letchworth Garden City has lost several national multiple retailers

including Woolworths, Rosebys, Sports World, and Dreams. No major retailers

have occupied any vacant units since 2004. One of the vacant units is now

occupied by the bank Nationwide.

9.11 During the in-street survey undertaken in Letchworth Garden City, the highest

proportion of respondents (28.5%) indicated that the range of shops and

services was “quite good”. However a similar proportion of respondents

(21.5%) found the range of shops and services “very poor”. In addition, 43% of

respondents found the quality of shops and services to be “quite good”.

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Service Uses

9.12 Letchworth Garden City has a good range of service uses, with all categories

represented as shown in Table 9.3. The proportion of units in each category is

broadly similar to the national average. There appears to be limited change

since 2004. The centre has a higher proportion of travel agents, hairdressers

and beauty salons, and laundrettes and dry cleaners compared to the national

average, whilst the proportion of restaurants, cafes and takeaways, banks and

financial services, estate agents and valuers are all slightly below the national

average.

Table 9.3: Letchworth Analysis of Selected Service Uses

Letchworth

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Restaurants/cafes/takeaways 34 30 39.5 43.9

Banks/other financial services 10 9 11.9 14.3

Estate agents/valuers 8 8 10.5 11.7

Travel agents 5 5 6.5 4.2

Hairdressers/beauty parlours 18 21 27.6 22.8

Laundries/dry cleaners 4 3 3.9 3.1

Total 79 76 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

N.B. ‘Restaurants, cafés and takeaways’ does not include drinking establishments in the centre.

9.13 A number of high street banks/building societies are represented within

Letchworth Garden City - HSBC, Lloyds TSB, NatWest, Halifax, Barclays, Abbey

and Nationwide.

9.14 National multiple retailers in Letchworth Garden City are concentrated within the

Garden Square Shopping Centre and on Eastcheap, with Morrisons closely

located on Broadway. Independents can be found throughout the shopping

centre however they are primarily located within the more peripheral areas

including Arena Parade, The Arcade, The Gallery and The Wynd. Services are

provided throughout the centre including Station Road, Station Place, and Leys

Avenue.

The Supply and Quality of Commercial Premises

9.15 There are 46 vacant units in Letchworth Garden City. The vacancy rate is

18.4%, significantly higher than the national average (11%). The vacant units

are generally spread throughout the centre, but there is a concentration of

vacant units (10) in The Wynd, which have been acquired for redevelopment.

9.16 Vacant units can be found throughout the town centre, although they occur in a

greater proportion in peripheral areas. Vacancies generally comprise small retail

units reflecting the increasing preference for modern retailers to occupy larger

retail units. It is notable that there are several reasonable sized vacant outlets

in the Garden Square Shopping Centre (8 in total, including the former

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Woolworths, Rosebys and Marks & Spencer Simply Food) and a concentration

of small vacant units in The Wynd (10).

9.17 Letchworth Garden City is a compact well defined centre, with several open

spaces and wide roads and pavements. Central Approach, Commerce Way and

Garden Square Shopping Centre are pedestrianised and Eastcheap and Leys

Avenue are pedestrian priority areas. There are several large premises located

along Eastcheap, Central Approach and in the Garden Square Shopping Centre.

The independent shops tend to occupy smaller units and are located

predominantly on Station Road, Leys Avenue and along Arena Parade.

9.18 A canvas of retail/leisure operators and published operator space requirements

suggest that demand for premises from multiple operators is highest within

Hitchin town centre, with demand for space being much lower in Letchworth

Garden City, Royston and Baldock as shown in Appendix D.

Catchment Area and Visitor Profile

9.19 Shopping is the primary reason for visiting the centre (over 65% of visitors

interviewed in the in-street survey were undertaking food, non-food or combined

food and non food shopping). The proportion of visitors using services (10%)

and for work/business purposes (13%) was also relatively high. The average

spend on food and grocery items (over £9 per visitor) was the lowest amount

out of the four centres, and was lower than the expenditure on non-food items

(over £13 per visitor).

9.20 Only 16.5% of visitors to Letchworth Garden City centre interviewed in the in-

street survey were from households within the upper socio-economic group (i.e.

A/B professional/ managerial) and this is slightly lower than visitors from the

2004 survey. 32% were from the lowest socio-economic group (i.e. D/E non

skilled) which is approximately 10% higher than the 2004 survey. Letchworth

Garden City had the least affluent customer profile of the four town centres in

the District. Nevertheless, the centre still attracts a range of income groups.

9.21 The household survey indicated that the majority of those surveyed shopped in

Letchworth Garden City once a week or more (88%). However, the in-street

survey suggested that a significant proportion also regularly shop at other

centres e.g. Stevenage (54%) and Hitchin (44%). Most visitors (75%) spend

less than one and a half hours at the centre. A relatively small proportion spent

more than three hours in Letchworth Garden City (7.0%).

Accessibility and Movement

Car Parking

9.22 Car parking provision in Letchworth Garden City appears to be adequate. The

Morrison’s car park, the Garden Square multi storey car park (113 short stay

spaces; 263 long stay car parks) and the Town Hall car park (96 spaces) are

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the three main car parks, conveniently located in relation to the main shopping

areas. Other car parks, outside the main shopping area include Birds Hill (40

spaces) and Hillshot (97 spaces).

9.23 A car parking survey was undertaken in Letchworth Garden City in by MVA

Consultancy in December 2008. MVA concluded:

• the car parks and on-street spaces closest to Letchworth Garden City are

well used, during the week and especially on Saturdays;

• car parks on the edge of centres, particularly long stay, are less well used

and this spare capacity could be used to relocate parking from over-

subscribed town centre car parks;

• long-stay car parking provision exceeds demand;

• parking in Letchworth Garden City is easy with a minority reporting it is

difficult to park.

Public Transport

9.24 Letchworth Garden City is easily accessible by public transport. The town centre

is served by 24 local bus services, with the main bus stops located on Station

Road, conveniently located in relation to the main shopping area. Bus routes

link Letchworth with the surrounding town centres of Baldock, Royston and

Hitchin and other areas within the North Hertfordshire District. A bus route links

the town centre with the out-of-centre Sainsbury’s store. Bus routes also

connect Letchworth with the centres in the wider catchment including Bishops

Stortford, Hatfield, Hendon, London, Luton and Stevenage, as well as Stansted

Airport. These linkages, as well as assisting customer access to Letchworth

Town Centre, will allow residents to shop outside Letchworth Garden City.

9.25 Letchworth Garden City train station is located on Station Place, adjacent to

Letchworth Garden City Town Centre. The station benefits from direct access to

London Kings Cross, Stevenage, Hitchin and Welwyn Garden City to the south,

and Baldock, Royston and Cambridge to the north.

Traffic Congestion and Accessibility

9.26 The in-street survey results rated the level of traffic congestion as “good” with

an average score of 3.56, which is higher than the average for Hitchin. In

addition only 0.5% of respondents suggested ‘reduced traffic congestion’ as an

improvement they would like to see made to Letchworth Garden City, and only

0.5% of respondents would like to see improved car parking, which was lower

than Hitchin and Royston.

9.27 The main shopping area within Letchworth Garden City benefits from full and

partially pedestrianised areas, i.e. Eastcheap, Leys Avenue, Central Approach,

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The Arcade and Commerce Way. Therefore, any traffic congestion around the

town centre has limited impact on the shopping environment and does not

cause significant pedestrian/vehicular conflict. Traffic flows along the un-

pedestrianised Station Road are not particularly heavy.

Pedestrian Access and Movement

9.28 A relatively high proportion of respondents walked to Letchworth Garden City

(26.0%), compared with only 5.0% in Hitchin. This may reflect the high density

of residential and employment areas that surround the centre.

9.29 Pedestrian movement around Letchworth is unproblematic, given the full or

partial pedestrianised nature of the main shopping area. Along the periphery of

the shopping area roads are open to vehicular traffic, but this is not particularly

heavy, with flows greatest along Station Road, around Station Place roundabout

and along the linkages around Broadway which lead to the Morrison’s store.

Pedestrian signage is provided throughout the centre with footfall greatest

along Leys Avenue, Eastcheap and Garden Square Shopping Centre.

Environmental Quality

9.30 The environmental quality of Letchworth Garden City is very good. Occupied

retail units are generally well maintained and are of good quality. The centre

has wide, clean pavements and several areas of open space and planting.

Street furniture is provided along the length of Leys Avenue including benches,

bins and street lighting. Partial or full pedestrianisation of the main shopping

area enhances the town’s sense of spaciousness.

9.31 The town centre has a number of attractive arcades. The Arcade, which is

covered, connects Leys Avenue with Station Road. This arcade has some

interesting specialist retailers with attractive shop frontages. The Wynd, The

Gallery and The Rendezvous are also attractive arcades but are in secondary

areas away from the prime retail area, and feel isolated from the main shopping

area. Proposals to redevelop the Wynd is expected to replace the existing

Arcades, which together with street scene works may help to strengthen

pedestrian links toward the main shopping areas.

9.32 The Garden Square Shopping Centre is partially covered and located off

Eastcheap with several units occupied by national retailers. However, the

centre is relatively unattractive in comparison to the rest of the centre.

9.33 Letchworth Garden City Heritage Foundation’s £8 million ‘Street Scene’

improvements are now underway within Eastcheap and Leys Avenue. Leys

Square is being extended with new landscaped seating areas, water features

and sculptures between the ‘square’ and The Colonnade, opposite Letchworth

Garden City railway station.

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9.34 To help create a ‘family-friendly’ environment, which is both highly attractive and

accessible to all, there will be major changes to the way in which traffic flows

along both streets.

9.35 The flow of traffic on Leys Avenue will be reversed, with vehicles travelling

down, not up the street, as at present.

The Wynd

Leys Avenue

The Arcade

Eastcheap

Town Centre Manager and Key Stakeholder Comments

9.36 Discussions with the Town Centre Manager, Letchworth Garden City Heritage

Foundation and other key stakeholders raised the following issues/comments

in respect of Letchworth Garden City.

• The poor Class A3 (restaurant/café) offer makes it difficult to encourage

visitors to spend more time and money in the centre.

• Concerns were expressed over the high level of vacancies in the centre,

especially Woolworths, M&S Simply Food and Curry’s units, which is a

consequence of the current economic climate. However, the ability to re-let

units is a concern as retailers have an increased choice of units and

location resulting in increased competition between centres.

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• There is a need to attract higher order retailers in the centre. There are

concerns that the increase in vacancies may attract lower order retailers.

The balance between occupying vacant units and attracting higher order

retailers is a challenge.

• The centre is well situated for transport generally with adequate car parking

is available and in the right locations. Quality of car parking could be

improved to enhance perception of safety.

• Clothing/shoe offer is poor and in need of improvement.

• The Wynd redevelopment will be a positive addition to the centre.

• There is a need to attract a food store into the centre to replace M&S

Simply Food and to complement the Morrisons offer.

• High quality public realm is an important issue in the centre. The setting

and history of centre is an important selling point. The attractiveness of

architecture, Conservation Area and listed buildings should be exploited.

Summary of Letchworth’s Strengths and Weaknesses

Strengths

• Letchworth Garden City is a compact well defined centre with a natural

circuit for shoppers.

• It contains one large Morrison’s food store (located within the main

shopping area) which is an important anchor store.

• The detailed analysis of comparison and service unit representation in

Letchworth Garden City revealed that every sub-category of comparison good

is available in the centre. Letchworth Garden City has a slightly lower

representation of comparison retailers than Hitchin. Letchworth Garden City

has a limited range of national multiple traders.

• The Arcade and other secondary areas provide a range of interesting

specialist retailers.

• The centre is easily accessible by a range of modes of transport other than

the private car, and several centrally located car parks. Movement around

the centre on foot is unproblematic with wide pavements and

pedestrianised areas.

• The centre is attractively landscaped giving the centre a sense of

spaciousness.

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Weaknesses

• The proportion of vacant units is significantly above the national average,

and has increased significantly since 2004. The vacancy rate is higher than

in all other centres, with vacancies found throughout the shopping centre

including main shopping areas.

• The Rendevous and Wynd arcades are in secondary retail areas and are

somewhat isolated, with low pedestrian flows.

• The centre has a lower amount of national multiples when compared with

Hitchin and other larger centres in the sub-region.

Opportunities

• Letchworth Garden City has a reasonably large and affluent catchment

population. A high proportion of the expenditure generated by this

catchment population leaks from the area. Expenditure is expected to grow

in the future. If Letchworth can improve or just maintain its current share of

expenditure there is potential to improve and expand retail, leisure and

service uses.

• Letchworth Garden City Heritage Foundation’s ‘Street Scene’ improvements

should enhance the centre as a place to shop and visit, and hopefully will

help to attract more customers to the centre, and encourage existing

visitors to stay longer.

• The Garden Square Shopping Centre has some large vacant units (e.g.

Woolworths) available to accommodate new occupiers and national multiple

retailers. The centre offers potential for redevelopment and intensification.

• There are a number of opportunity sites within the town centre, which could

accommodate new retail/leisure uses that could help to retain more

expenditure and customers in the area and possibly generate more trade for

existing occupiers in Letchworth town centre.

Threats

• Other shopping centres, such as Stevenage are likely to continue to improve

their environment and retail offer, therefore the competitive gap may widen

and the amount of expenditure leakage from the Letchworth Garden City

area could increase. If Letchworth does not improve its range and choice of

facilities the town’s role in the hierarchy is likely to diminish.

• Major redevelopment proposal of Stevenage Town Centre likely to impact on

Letchworth once implemented.

• The economic downturn has led to an increase in vacant premises and a

reduced demand for space.

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10.0 Baldock Town Centre

Introduction

10.1 Baldock town centre is located in the centre of North Hertfordshire, to the east

of Letchworth Garden City. It is the smallest town centre within the District and

primarily serves the day-to-day shopping and service needs of local residents,

although the large edge-of-centre Tesco store serves a much wider catchment

area.

10.2 The Baldock Town Centre Strategy was adopted in January 2006 and is

supported by the Baldock Town Centre Area Action Plan.

Mix of Uses and Occupier Representation

10.3 Baldock’s key roles include:

• convenience shopping - serving the local population including a Costcutter

convenience store, an off licence and butchers (the Tesco store also serves

residents in Letchworth Garden City);

• comparison shopping - a limited range of specialist comparison shops;

• services - including banks, a beauty salon, estate agents and hairdressers;

• community facilities – including health facilities, a library and a nursery.

10.4 The diversity of uses present in Baldock town centre is shown in Table 10.1

below. This is derived from the Goad Town Centre survey undertaken in March

2009 which records all units in active retail use in Baldock.

Table 10.1: Baldock Use Class Mix by Unit

Number of Units % of Total Number of Units Type of Unit

2004 2009 Baldock National Average*

Comparison Retail 33 25 27.8 44.0

Convenience Retail 6 4 4.4 9.5

A1 Services 10 17 18.9 10.8

A2 Services 14 14 15.6 9.5

A3 and A5 17 17 18.9 14.8

A4 9 8 N/A N/A

Vacant 10 13 14.4 11.4

Total 99 98 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

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10.5 The Goad data indicates that comparison units account for the largest

proportion of retail units in Baldock (27.8%) but remains significantly below the

national average (44.0%). Convenience retailers (4.4%) represent a much

smaller proportion in comparison with the national average (9.5%). The

proportion of A1 services in Baldock (18.9%) is much greater than the national

average (10.8%). A3 and A5 services are above the national average

(accounting for 20.2% of units compared to a national average of 14.8%), as

well as the proportion of A2 services (15.6%) compared to 9.5%. In terms of

vacant premises, information compiled by Goad demonstrates that the

proportion of vacant units in Baldock (14.4%) is greater than the national

average (11.4%).

10.6 The data indicates that since 2004 the greatest change has been in the

proportion of comparison retail units which has decreased considerably (a loss

of 8 units in total, with the proportion of units falling from 33.3% to 27.8%). The

representation by convenience retailers has decreased by a further 2 units. The

number of vacant units has increased by 3 units, with the proportion of units

increasing from 10.1% to 14.4%.

Retailer Representation

10.7 Baldock has a limited selection of comparison shops (25 units) reflecting the

centre’s low order in the North Hertfordshire shopping hierarchy. Table 10.2

provides a breakdown of comparison shop uses by goods categories.

Table 10.2: Baldock Breakdown of Comparison Units

Baldock

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Clothing and Footwear 2 1 4.0 26.6

Furniture, carpets and textiles 8 6 24.0 9.1

Booksellers, arts, crafts and stationers 0 1 4.0 9.4

Electrical, gas, music and photography 5 4 16.0 9.8

DIY, hardware & homewares 2 1 4.0 6.6

China, glass, gifts & fancy goods 2 0 0 3.8

Cars, motorcycles & motor access. 2 2 0 3.1

Chemists, drug stores & opticians 2 2 8.0 8.9

Variety, department & catalogue 0 0 0 1.8

Florists, nurserymen & seedsmen 1 3 12.0 2.5

Toys, hobby, cycle & sport 3 2 8.0 5.1

Jewellers 0 0 0 4.9

Other comparison retailers 6 3 12.0 8.4

Total 33 25 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

10.8 The comparison goods categories of ‘china, glass and fancy goods’, ‘variety,

department and catalogue’ and ‘jewellers’ are not represented in Baldock. In

comparison to the national average. The representation of ‘clothing and

footwear’ is very low. Unlike the other town centres, this is not the largest

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comparison category representation in the town centre. However, the proportion

of ‘furniture, carpets and textiles’ units in Baldock is (24%) compared to the

national average (9.1%). Overall, these results indicate that the centre

provides a limited range of comparison goods.

10.9 The range and proportion of comparison retailers is broadly similar in

comparison to the 2004 survey, although as noted in Table 10.2 the total

number of units has decreased slightly from 33 to 25 units. This decrease is

not significantly notable in any specific category.

10.10 The centre only has one comparison national retailer, Lloyds Pharmacy. The in-

street survey in Baldock indicated that 50% of people rated the range of shops

and services as “very good” or “quite good”, the highest proportion in all four

centres.

Service Uses

10.11 Baldock has a small selection of service uses, with all categories, except travel

agents, represented as shown in Table 10.3. The centre has a similar mix of

uses when compared with the national average, but there is no travel agent.

Table 10.3: Baldock Analysis of Selected Service Uses

Baldock

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Restaurants/cafes/takeaways 17 17 48.6 43.9

Banks/other financial services 4 3 8.6 14.3

Estate agents/valuers 4 5 14.3 11.7

Travel agents 0 0 0 4.2

Hairdressers/beauty parlours 7 9 25.6 22.8

Laundries/dry cleaners 1 1 2.9 3.1

Total 33 35 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09)

N.B. ‘Restaurants, cafés and takeaways’ does not include drinking establishments in the centre.

10.12 Only two high street banks/building societies which are represented within

Baldock – Barclays and Lloyds TSB.

The Supply and Quality of Commercial Premises

10.13 There are 13 vacant units in Baldock. The vacancy rate is 14.4% which is higher

than the vacancy rate in Royston and Hitchin, and higher than the national

average (11%). Vacant units can be found throughout the town centre, with

seven vacant units on the High Street, four vacant units on Whitehorse Street,

and five vacant units on Hitchin Street. Vacancies generally comprise small

retail units reflecting the increasing preference for modern retailers to occupier

larger retail units.

10.14 Baldock is a historic town and most premises are small and old but in good

condition. 32% of respondents of the in-street survey rated the liveliness, street

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life and character as “quite good” and 61% of respondents rated the general

shopping environment as “quite good”. Very few respondents (3%) suggested

they would like to see improvements to the appearance of Baldock, over and

above the recent improvements.

Catchment Area and Visitor Profile

10.15 Almost half of customers who visited the centre were shopping for food, or non-

food shopping. The household survey indicated that the majority of those

surveyed shopped in Baldock once a week or less (82%). The average duration

of visits to Baldock is lower than in the other town centres. 75% of visitors

interviewed in the in-street survey spend an hour or less in Baldock. A

significant proportion of visitors interviewed in Baldock also regularly shop in

Letchworth Garden City (59%), Hitchin (43%) and Welwyn Garden City (50.0%).

10.16 Of those visitors interviewed on the streets of Baldock, 24.0% and 41.0% were

from households within the top and upper-middle socio-economic groups (i.e.

A/B professional/managerial and C1 skilled non-manual) respectively. However,

17.0% were from the lowest socio-economic group (i.e. D/E non skilled). These

results suggest the centre attracts a range of income groups.

Accessibility and Movement

Car Parking

10.17 The in-street survey indicates that 46% of visitors travelled by car to the centre

(drivers and passengers), which is the lowest proportion for the four centres.

However, this survey is not fully representative of the number of customers who

visit the Tesco store in Baldock, where car travel will be much higher.

10.18 66% of visitors rated the availability parking in Baldock as “very good” or “quite

good”, the highest rating in the four town centres. There are no parking

charges in Baldock town centre apart from the Station car park and therefore

over 50% of respondents rated the parking charges in Baldock as “very good”.

10.19 Off –street car parking provision in Baldock is provided at the Twitchell car park,

located to the rear of the Community Centre off Simpson Drive, and the large

Tesco Car Park located on the edge of the centre. There is a reasonable

amount of on-street car parking provided in the market area on High Street,

along High Street, Whitehorse Street, Hitchin Street and Sun Street.

10.20 Overall, the combination of on and off street car parking space within the town

centre and at Tesco store should provide adequate parking space for a town

the size of Baldock.

Public Transport

10.21 Only 1% of respondents travelled to Baldock by bus/coach or train. The bus

routes connect Baldock with the surrounding rural area as well as Hitchin,

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Royston and Letchworth Garden City. Bus routes also connect the centre with

Bishops Stortford, Cambridge, Hendon, London, Luton, Stevenage and the

Hatfield. There are also bus routes that connect Baldock with Heathrow,

Stansted and Luton airports. National Express buses stop at Baldock on the

route from Stevenage to Stansted Airport. These linkages, as well as assisting

customer access to the town centre, will allow local residents to shop outside

Baldock.

10.22 Baldock Station is on the railway line from Kings Cross to Cambridge. The

trains run approximately every half an hour, connecting the centre with Hitchin,

Royston and Letchworth Garden City as well as Welwyn Garden City and

Stevenage. At Hitchin you can change for connections to Peterborough.

Traffic Congestion and Accessibility

10.23 The highest proportion of respondents rated traffic congestion as “quite good”

(38%). Only 1% of respondents suggested reduced traffic congestion as an

improvement to the town centre, over and above the recent improvements.

Pedestrian Access and Movement

10.24 The in-street survey identified that half the respondents walked there, the

highest proportion of all the centres. This suggests that pedestrian access to

the centre from surrounding residential areas is good.

10.25 Within the centre pedestrian movement is restricted primarily by through traffic

and the need to cross the busy road. Baldock has no pedestrianised areas. The

High Street is the main shopping area but is a major through route for traffic.

Traffic is particularly heavy within the High Street, Hitchin Street and

Whitehorse Street. There are shops on both sides of the High Street and a

limited number of pedestrian crossings. However, the High Street has wide

pavements and pedestrians can flow easily along either side of the High Street.

10.26 The other main constraint on pedestrian movement is the linear structure of the

town centre. The centre is a ‘T’ shape and there is no natural circuit for

pedestrians, which may discourage some customers to the Tesco store from

visiting other parts of the town centre.

Environmental Quality

10.27 The High Street in Baldock is a wide attractive tree lined street. There are

several areas of landscape improvement including some landscaped areas on

the High Street and Whitehorse Street, with a good provision of new litter bins

and some new wooden benches on Church Street.

10.28 The level of traffic is the main factor reducing the attractiveness of the

shopping environment. However the A505 Bypass has reduced through traffic.

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10.29 The recent enhancement scheme implemented in Baldock seeks to create a

high quality public realm, whilst conserving and promoting the historic character

and layout of Baldock town centre. The key elements of the scheme seek to:

• Minimise street clutter including traffic signs and street furniture;

• improve pedestrian links between High Street, Church Street ands

Whitehorse Street;

• set lighting at a level that balances objectives for community safety,

minimising light pollution and maintaining the heritage of the town;

• create an accessible space(s) and improved facilities for the market and

other uses.

• integrate parking areas into the fabric of the town centre for all users;

• improve traffic management and minimising conflict with other road users;

and

• ensure that the overall scheme retains local identity.

Tesco Extra, High Street

Church Street

View south along the High Street

Southern end of the High Street

Town Centre Manager Comments

10.30 A discussion with the Town Centre Manager raised the following

issues/comments in respect of Baldock.

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• Baldock has a loyal customer base which is a key strength.

• Tesco is the main attraction for visitors to the centre during the day, but it

could generate more spin off trade. Improving links to the store will be

important, as will and maintaining the use of the Tesco car park to other

town centre visitors.

• The centre comes to life during the evenings due to pubs, restaurants and

takeaways.

• Many retailers in the centre are specialists e.g. gun shop, clockmakers,

bicycles etc. which attract specialist shopping trips from a wide area. The

centre has never had a general shopping role. This niche role is a key

strength.

• The centre has not changed significantly for many years and is unlikely to

change in the future e.g. it is unlikely to attract major retail occupiers.

• There are mixed views on the benefits of recent environmental

improvements. In general customers appear to support the improvements,

but there was opposition to the disruption caused. Some business remain

unconvinced it was worthwhile. Hopefully it will bring an influx of new

customers. Restaurants, cafés and pubs should benefit.

• The bypass has made it easier to get to the centre and park, but some

businesses have lost passing trade.

• In terms of marketing, the town centre does not do enough collectively to

promote itself. The centre should promote its historic character and

individual business should do more promotional activity.

Summary of Baldock’s Strengths and Weaknesses

Strengths

• The centre primarily serves the day to day shopping and service needs of

local residents. The Tesco store is a key anchor store.

• Baldock is a historic market town with a range of period buildings and an

attractive environment. The centre has a wide and attractive tree lined High

Street. The recent improvements have significantly improved the shopping

environment.

• There is adequate on street parking provided within the centre and off-street

parking at the Tesco store.

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• The market takes place once a week and helps to attract visitors to the

centre.

• Baldock has a reasonably good evening economy with a good selection of

restaurants, pubs and bars for a centre of its size.

Weaknesses

• High volumes of traffic along Hitchin Street and Whitehorse Street have an

adverse impact on the shopping environment and pedestrian movement (but

does provide passing trade).

• The large Tesco store is located on the edge of the centre and provides an

extensive range of food and non-food goods which may reduce the need for

some customers to visit other shops and services in the town centre during

their visit.

• The shops are fragmented along the High Street, with several breaks in

retail frontage including office and dwellings located on the High Street.

• Many of the shops are converted dwellings and are not modern purpose

built premises.

• There is a limited range of retail shops and services, including only one

national multiple retailer located in the centre. There are very few

comparison retailers within Baldock.

Opportunities

• The recent environmental improvements may help to attract additional

customers.

• Expenditure generated by residents within the centre is expected to grow in

the future, which should provide opportunities to improve the range and

choice of shops and services in the town.

• The Tesco store located on the edge of Baldock town centre attracts a

significant number of customers. If more of these customers can be

attracted to other shops and services in the town centre then the vitality

and viability of the town centre would be significantly improved. There may

be an opportunity to improve and upgrade pedestrian linkages through the

memorial gardens from Tesco to the High Street.

Threats

• Baldock town centre provides limited opportunities to expand facilities

within the town centre. If Baldock does not improve its range and choice of

facilities the town’s role in the hierarchy could diminish.

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• There is limited demand for premises within Baldock from national and

regional retail and leisure operators. The town centre is dominated by

independent traders. If independent traders close in the future the

availability of new occupiers is uncertain and the number of vacant units

could increase, which may undermine the vitality and viability of the town

centre.

• The Tesco store dominates shopping within Baldock. If the Tesco store

improves or extends the range of products and services it provides then the

store may increasingly become a one-stop shop, which could reduce the

numbers of customers who visit shops and services within Baldock town

centre.

• The economic downturn has led to an increase in vacant premises and a

reduced demand for space.

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11.0 Royston Town Centre

Introduction

11.1 Royston town centre is situated in the north east of the District, south west of

Cambridge. It is a small historic market town centre located to the north east of

Hitchin, Letchworth Garden City and Baldock. The primary shopping area is the

pedestrianised High Street extending from Melbourn Street to Market Hill.

Several streets connect the High Street with Market Hill and Fish Hill to the

east, including the shopping arcade of Angel Pavement. The centre primarily

serves the day-to-day shopping and service needs of local residents.

11.2 The Royston Town Centre Strategy Supplementary Planning Document (SPD)

was adopted in 2008 and is supported by the draft Action Plan, which sets out

short, medium and long term actions and outputs to deliver the aims and policy

guidance of the Town Centre Strategy as well as the proposed Opportunity Sites

identified for development.

11.3 Royston’s key roles include:

• convenience shopping – there is a limited range of convenience traders

serving day to day needs. These include the Somerfield supermarket (soon

to be Morrison’s), newsagents and grocers;

• lower order comparison shopping - a basic range of comparison shops

primarily serving lower order shopping needs. There is a small range of

multiples mainly located on the High Street, including Peacocks, Boots and

WH Smith;

• services - including banks, takeaways and hairdressers/beauty parlours;

• entertainment –including several restaurants, pubs and social clubs; and

• community facilities – several health facilities including dentists, doctors

and a health centre, a library, a day nursery and a dance studio.

Mix of Uses and Occupier Representation

11.4 The diversity of uses present in Royston Town Centre is shown in Table 11.1

below. This is derived from the Goad Town Centre survey undertaken in March

2009 which records all units in active retail use in Royston.

11.5 Royston has a smaller number of comparison shops than Hitchin and

Letchworth Garden City, and is dominated by small independent shops. The

Goad data indicates that comparison units account for the largest proportion of

retail units in Royston (37.5%) but remain below the national average (44.0%).

Convenience retailers (4.5%) represent a lower proportion in comparison to the

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national average (9.5%). The proportion of A2 services (18.5%) is almost

double the national average (9.5%). In terms of vacant premises, information

complied by the Goad survey demonstrates that the proportion of vacant units

in Royston (10.2%) is similar to the national average (11.4%).

Table 11.1: Royston Use Class Mix by Unit

Number of Units % of Total Number of Units

Type of Unit 2004 2009 Royston 2009 National Average*

Comparison Retail 69 59 37.5 44.0

Convenience Retail 5 7 4.5 9.5

A1 Services 19 24 15.3 10.8

A2 Services 30 29 18.5 9.5

A3 and A5 19 22 14.0 14.8

A4 6 6 N/A N/A

Vacant 15 16 10.2 11.4

Total 163 163 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

11.6 The data indicates that since 2004 the greatest change has been in the

proportion of comparison retail units which has decreased (a loss of 10 units in

total, with the proportion of units falling from 42.3% to 37.5%). The

representation by convenience retailers has increased by a further 2 units, and

the number of A1 service units has increased (5 additional units since 2004).

The number of vacant units has only increased by one unit since 2004.

Retailer Representation

11.7 Royston has a smaller number of comparison shops (59 units) in comparison

with Letchworth Garden City and Hitchin, however all the comparison goad

categories (except ‘variety, department and catalogue) are represented within

the centre. Table 11.2 provides a breakdown of comparison shop uses by

goods categories.

11.8 In comparison to the national average, the proportion of ‘clothing and footwear’

around the national average. Overall Royston mix of comparison shops is

similar to the national average.

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Table 11.2: Royston Breakdown of Comparison Units

Royston

Type of Unit Units

2004

Units

2009

%

2009

% UK*

Average

Clothing and Footwear 17 15 25.4 26.6

Furniture, carpets and textiles 3 3 5.1 9.1

Booksellers, arts, crafts and stationers 5 4 6.7 9.4

Electrical, gas, music and photography 10 4 6.7 9.8

DIY, hardware & homewares 5 3 5.1 6.6

China, glass, gifts & fancy goods 2 2 3.4 3.8

Cars, motorcycles & motor access. 2 2 3.4 3.1

Chemists, drug stores & opticians 5 5 8.5 8.9

Variety, department & catalogue 1 0 0 1.8

Florists, nurserymen & seedsmen 5 3 5.1 2.5

Toys, hobby, cycle & sport 4 3 5.1 5.1

Jewellers 4 5 8.5 4.9

Other comparison retailers 6 10 16.9 8.4

Total 69 59 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (May 08).

11.9 The range and proportion of comparison retailers is broadly similar when

compared to the 2004 survey, although the total number of units has

decreased from 69 to 59 units. This decrease is notable in the proportion of

‘electrical, gas, music and photography’ with a decrease of 6 units. Major

national comparison retailers present in the centre include:

• Boots;

• Cardfair;

• Dysons;

• Lloyds Chemist;

• Hallmark

• Peacocks;

• Stead and Simpson;

11.10 National multiple retailers in Royston are mainly located on the High Street,

with the Somerfield store (soon to be Morrisons) closely located on Baldock

Street. Since 2004 no new national multiple retailers have occupied any of the

vacant units. The Woolworths Local on the High Street is also now vacant.

11.11 The in-street survey in Royston town centre indicated that only 3% of

respondents rated the range of shops and services as “very good”, compared

with 77% of respondents who rated the range of shops and services as “quite

poor” or “poor”. In addition, 73.3% of respondents rated the quality of shops

as “quite poor” or “poor”. Similarly, over 60% of respondents stated that they

would like to see an improved range of local/specialist retailers and 40%

stated they would like to see and improved range of national/multiple chain

stores.

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Service Uses

11.12 Royston has a reasonable range of service uses, with all categories

represented as shown in Table 11.3. The proportion of units in Royston is

broadly similar to the national average. The majority of service uses are

restaurants, cafes, takeaways, banks, financial services, hairdressers and

beauty parlours.

Table 11.3: Royston Analysis of Selected Service Uses

Royston % UK*

Type of Unit Units

2004

Units

2009

%

2009 Average

Restaurants/cafes/takeaways 19 22 36.7 43.9

Banks/other financial services 11 10 16.7 14.3

Estate agents/valuers 7 8 13.3 11.7

Travel agents 2 2 3.3 4.2

Hairdressers/beauty parlours 12 15 25.0 22.8

Laundries/dry cleaners 3 3 5.0 3.1

Total 60 60 100.0 100.0

Source: NLP Survey (March 2009) * UK average for all town centres surveyed by Goad Plans (April 09).

N.B. ‘Restaurants, cafés and takeaways’ does not include drinking establishments in the centre.

11.13 A total of 4 high street banks/building societies are represented within

Letchworth Garden City - HSBC, Lloyds TSB, NatWest, Barclays.

The Supply and Quality of Commercial Premises

11.14 There are 16 vacant units in Royston Town Centre. The vacancy rate is 10%,

similar to the national average (11%). The vacant units are generally spread

throughout the centre with 6 vacant units on the High Street, including

Woolworths Local. 8 of the 16 vacant units were vacant in 2004 and were still

vacant during our Goad survey (March 2009).

11.15 The vacancy rate is lower than all other centres. Most of the vacant units are

small units (with the current exception of Woolworths Local), which are

unsuitable for large modern retailers.

11.16 Royston has predominantly small retail properties and only a limited number of

medium to large units available, primarily due to the predominance of historic

buildings. However, within Royston most premises are in a reasonable or good

condition.

Catchment Area and Visitor Profile

11.17 Shopping is not the primary reason for visiting the centre (only 23% of visitors

interviewed in the in-street survey undertook food, non-food or combined food

and non food shopping). The highest proportion of visitors use services

(25.7%). The average spend on food and grocery items (only £13.50 per visitor,

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almost 3 times the amount from the 2004 survey) was higher than expenditure

on non-food items (£10.10 per visitor).

11.18 In Royston, 12% and 38% of visitors to the town centre were from households

within the upper and upper-middle socio-economic groups (i.e. A/B

professional/ managerial and C1 skilled non-manual) respectively.

11.19 The household survey indicated that the majority of those surveyed shopped in

Royston once a week or more (61%). The in-street survey suggested that a

significant proportion also regularly shop at other centres e.g. Stevenage (47%),

Cambridge (70%) and Letchworth Garden City (24%). Most visitors (60%) spend

less than one hour at the centre. Only a small proportion spent more than two

hours in Royston (5%).

Accessibility and Movement

Car Parking

11.20 The in-street survey indicated that 58.5% of visitors travelled by car to the

centre (driver and passenger), which is lower than Hitchin but greater than

Letchworth Garden City and Baldock. Royston attracts a higher proportion of

customers from the local area, and a high proportion of people walk to the town

centre (38.6%). Nevertheless car parking provision is important, particularly for

customers within the town’s rural catchment areas. Almost 20% of respondents

of the in-street survey suggested improved car parking availability as an

improvement they would like to see in Royston. However, 46.5% of respondents

rated the car parking availability as “very good” or “good”. Views on the

adequacy of parking in Royston, therefore appear to be somewhat mixed.

11.21 The town centre has several car parks which appear to be well used, i.e.

Somerfield car park, Princes Mews (89 spaces), Market Place (34 spaces), The

Warren (115 spaces), Priory Gardens (10 spaces), Jepps Lane/John Street (14

spaces) and Angel Pavement (18 spaces). The Civic Centre car park has an

additional 231 spaces. These car parks are conveniently located in relation to

the main shopping area.

11.22 A car parking survey was undertaken in Royston by MVA Consultancy in

December 2008. Face to face interviews with 175 visitors were undertaken in

Royston. MVA concluded that both short and long-stay provision is generally

considered to be sufficient in Royston.

Public Transport

11.23 There are over 20 local bus routes serving Royston, these routes connect the

centre with the surrounding rural area, as well as Hitchin, Letchworth Garden

City and Baldock. Further a field buses connect Royston with Cambridge,

Foxton, Harston, Buntingford, and Hertford. Three bus routes provide a circular

route around the town centre and there is a bus route from Royston bus station

to Royston’s Tesco Supermarket. There is a National Express service from

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Cambridge to Heathrow Airport which stops at Royston. These linkages, as well

as assisting customer access to the town centre, will allow local residents to

shop outside Royston.

11.24 Royston train station serves Hitchin, Letchworth Garden City and Baldock.

Trains stop in Royston approximately every half an hour provide direct access to

London Kings Cross, Stevenage, Welwyn Garden City and Cambridge. At Hitchin

you can change for connections to Peterborough. However, the train station is

not conveniently located in relation to the town centre. There are bus services

linking the train station with the town centre.

Traffic Congestion and Accessibility

11.25 The highest proportion of respondents in the in-street survey rated the traffic

congestion as “neither good nor poor” (52.5%), which may be due to the

pedestrian priority areas. Only 10% of respondents in the householder survey

rated the traffic congestion as “quite poor” or “very poor”.

Pedestrian Access and Movement

11.26 The in-street survey identified that 38.6% of the respondents had walked to the

centre, higher than in Hitchin and Letchworth Garden City

11.27 From visiting the town centre, pedestrian flows appear to be the heaviest along

the High Street within the main shopping area where most of the multiple

retailers are located. There is a much lower footfall in the peripheral areas of

the centre including Baldock Street and Kneesworth Street. The Market takes

place on Market Hill near to Angel Pavement and pedestrian flows are likely to

be higher in this area on Saturdays. The street layout provides a natural circuit

for pedestrians, along the High Street, through Angel Pavement and along

Market Hill.

Environmental Quality

11.28 The environmental quality in Royston is generally good. The town centre is a

designated conservation area with many listed buildings and buildings of local

interest, which to the historic character and ambience of the centre.

11.29 The High Street is partially pedestrianised and is relatively attractive and safe.

However, due to the narrow pavement there is limited street furniture or

landscaping. There is some open space and street furniture at the junction of

the High Street and Baldock Street, and some planting in the peripheral area of

Kneesworth Street.

11.30 To the south of the town centre is Angel Pavement, a small uncovered shopping

mall, linking the High Street to Market Hill. Market Hill and Fish Hill are not

pedestrianised and traffic and parked cars detract from the overall appearance

of this part of the centre. The buildings within the town centre are a mix of

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architectural styles and varying quality, but most units are in reasonable or

good condition.

View south along the High Street

Landscaped area at the junction of

the High Street and Baldock Street

Baldock Street View north along the High Street

Town Centre Manager Comments

11.31 A discussion with the Town Centre Manager raised the following

issues/comments in respect of Royston.

• Concerns were expressed about shop vacancies in the centre, in particular

the large Woolworths unit which is still vacant. This is detrimental to the

appearance of the town centre and the footfall.

• There is low footfall through the town centre because the only supermarket

is closed for refurbishment and due to reopen (July 27th 2009) as a

Morrisons store. This change of convenience retailer in the town centre

should be positive and will be a benefit to Royston.

• There is a problem of encouraging traffic flow through the town centre to

increase visitor numbers in Royston. Improved sign posting and

environmental improvements would be beneficial to the image of Royston.

• The town centre in general would benefit from investment in refurbishment,

for example Angel Pavement, Jepps Lane and George Lane which would

benefit from environmental improvements.

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• ‘The Cross’ (crossroads of Baldock Street/Melbourn Street and High

Street/Kneesworth Street) would benefit from becoming a pedestrian

priority area rather than a busy traffic junction. This would help to provide a

focal point for the centre.

• Cheaper parking would encourage visitors to the centre, following the

reduced bus service implemented last year (currently there is only one

regular bus service).

• The long distance between the rail station and the town centre is a

hindrance to footfall and visitor numbers.

• The market (Wednesdays and Saturdays) is an asset to the town centre and

should be maintained. The market creates a significant increase in footfall

around the centre and significantly benefits overall trading on market days.

• There is a need to attract more national multiples to the centre to

encourage more visitors, but it is a challenge to attract these retailers to a

market town the size of Royston.

Summary of Royston’s Strengths and Weaknesses

Strengths

• The centre serves the day to day shopping and service needs of local

residents, who visit the centre regularly, including many customers who walk

to the centre.

• The vacancy rate is similar to the national average, almost unchanged since

2004, and lower than Letchworth Garden City, Hitchin and Baldock.

• It contains one large Somerfield food store (soon to be Morrisons) located

adjacent to the High Street.

• The centre is accessible by a choice of modes of transport other than the

private car. Several car parks are located within and around to the main

shopping area.

• The centre has an attractive historic environment with many period

buildings. The High Street has attractive paving.

• There is a small but interesting range of small independent specialist

retailers.

• Royston Market takes place on Wednesdays and Saturdays, and helps to

attract customers to the town centre.

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Weaknesses

• The centre has a limited number of larger retail units to accommodate

national multiple retailers.

• Many of the pavements in the peripheral parts of the centre are narrow

which causes congestion and vehicular and pedestrian conflict.

• There is limited convenience retail provision with only the Somerfield store

(soon to be Morrisons) as the main food shopping unit.

• The train station is a reasonably long walk from the town centre.

Opportunities

• Royston town centre benefits from a loyal local customer base, and local

residents need to travel large distances to reach alternative facilities.

Expenditure generated by this customer base is expected to grow in the

future, which should provide opportunities to improve the range and choice

of shops and services in the town.

• The successful introduction of a Business Improvement District (BID) in

Royston should provide opportunities to implement a number of

environmental, promotional and management initiatives.

• the re-designation of Angel Pavement in Royston as secondary frontage

should be considered in order to assist the reoccupation of vacant units.

Alternatively, the area could be redeveloped to provide larger retail units and

the primary frontage designation could be retained, particularly on the main

frontages.

Threats

• Royston is an historic town centre with many listed buildings and an

extensive conservation area and development opportunities are limited. The

existing urban form provides limited opportunities to expand facilities within

the town centre. If Royston does not improve its range and choice of

facilities the town’s role in the hierarchy could diminish.

• The demand for premises within Royston from national and regional retail

and leisure operators is relatively poor. The town centre is dominated by

independent traders. If independent traders close in the future the

availability of new occupiers is uncertain and the number of vacant units

could increase, which may undermine the vitality and viability of the town

centre.

• The economic downturn has led to an increase in vacant premises and a

reduced demand for space.

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12.0 The Need for New Retail Development

Introduction

12.1 This section assesses the quantitative and qualitative scope for new retail

floorspace in North Hertfordshire in the period from 2009 to 2026. It sets out

the methodology adopted for this analysis and provides a quantitative capacity

analysis in terms of levels of spending for convenience and comparison

shopping. A qualitative assessment of the range and scale of existing shopping

facilities has been undertaken.

12.2 All monetary values expressed in this analysis are at 2007 prices, consistent

with Experian’s base year expenditure figures for 2007. Expenditure data for

2008 is not currently available and 2007 is the most up to date information.

Methodology and Data

12.3 The quantitative analysis is based on a defined study area that covers North

Hertfordshire District together with parts of the neighbouring authorities of

Luton, South Cambridgeshire, East Hertfordshire, Mid Bedfordshire, South

Bedfordshire, Uttlesford and St Albans. The study area is sub-divided into 7

zones.

12.4 The study area is based on postcode area boundaries. The extent of the study

area is based on the previous study area in the 2004 Study and reflects the

proximity of competing shopping destinations, i.e. shopping facilities within

North Hertfordshire are expected to attract their trade from residents within the

study area and there will be a minimal level of trade drawn from beyond the

study area.

12.5 The level of available expenditure to support retailers is based on first

establishing per capita levels of spending for the study area population.

Experian’s local consumer expenditure estimates for comparison and

convenience goods for each of the study area zones for the year 2007 have

been obtained.

12.6 Experian’s EBS national expenditure information has been used to forecast

expenditure within the study area in the short term (2007 to 2011). Unlike

previous expenditure growth rates provided by The Data Consultancy (formerly

URPI), which were based on past trends, Experian’s projections are based on

an econometric model of disaggregated consumer spending. This model takes

a number of macro-economic forecasts (chiefly consumer spending, incomes

and inflation) and uses them to produce forecasts of consumer spending

volumes, prices and value, broken down into separate categories of goods.

The model incorporates assumptions about income and price elasticities.

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12.7 For longer term projections Experian’s ultra long term growth rate has been

adopted (0.7% for convenience goods and 4.6% for comparison) to project

expenditure between 2011 to 2016 and beyond. We believe the Experian’s

lower EBS growth rates reflect the current economic downturn and provide an

appropriate growth rate for the short term. In the longer term it is more difficult

to forecast year on year changes in expenditure, and in our view past trend line

growth rates provide the most appropriate average growth rate and the

potential post recession recovery.

12.8 To assess the capacity for new retail floorspace, penetration rates are

estimated for shopping facilities within the study area. The assessment of

penetration rates are based on a range of factors but primarily information

gathered through the 2009 household survey.

12.9 The total turnover of shops within North Hertfordshire District is estimated

based on penetration rates. These turnover estimates are then compared to

average company benchmark or average sales floorspace densities derived

from Verdict information and Mintel’s Retail Rankings 2008, which provides an

indication of how individual retail units and centres are performing against

expected turnover averages. This allows the identification of potential surplus

or deficit capacity for retail sales floorspace.

Population and Spending

12.10 The study area population for 2009 to 2026 is set out in Tables 1B in Appendix

B. Experian provides population estimates for each of the survey zones at 2001

based on Census data. These have been projected forward between 2001 and

2026 based on the East of England Regional Assembly Group 3 Dwelling Based

Forecasts for those parts of the Study Area within Hertfordshire. For other

parts of the study area in neighbouring authorities, ONS population projections

have been adopted.

12.11 On this basis, the population within the study area is expected to increase

between 2001 and 2026 by 25%. There are variations between individual

zones, for example the population in Zone 6 (Shefford/Stotfold) is anticipated

to increase by 37%, whilst the population in Zone 7 (East of Luton) is

anticipated to increase by 17%. Luton Borough Council has put forward

proposals for significant development east of Luton, however this is not

supported by North Hertfordshire District Council.

12.12 Table 2B in the Appendix B sets out the forecast growth in spending per head

for convenience goods within each zone in the study area up to 2026.

Comparison forecasts of per capita spending are shown in Table 1C in

Appendix C.

12.13 The levels of available spending are derived by combining the population in

Table 1B per capita spending figures in Tables 2B and 1C. For both comparison

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and convenience spending, a reduction has been made for special forms of

trading such as mail order, e-tail (non-retail businesses) and vending machines.

12.14 Special Forms of Trading (SFT) and non-store activity is included within

Experian’s Goods Based Expenditure (GBE) estimates. “Special forms of

trading” includes other forms of retail expenditure not spent in shops e.g. mail

order sales, some internet sales, vending machines, party plan selling, market

stalls and door to door selling. SFT needs to be excluded from retail

assessments because it relates to expenditure not spent in shops and does

not have a direct relationship to the demand for retail floorspace. The growth in

home computing, Internet connections and interactive TV may lead to a growth

in home shopping and may have effects on retailing in the high street. Experian

provides projections for special forms of trading and E-tailing (Retail Planner

Briefing Note 6.0 – October 2008).

12.15 This Experian information suggests that non-store retail sales in 2008 is:

• 5.9% of convenience goods expenditure; and

• 11.3% of comparison goods expenditure.

12.16 Experian predicts that these figures will increase to 8.1% and 13.9% by 2016.

For convenience expenditure 5.8% of the 5.9% is estimated to be E-tailing, and

the rest 0.1% is other forms of SFT e.g. mail order. E-tailing in 2004 was

broken down into E-tailing through retail businesses (e.g. Tesco and Sainsbury)

at 1.1% and non-retail businesses (0.5%). The E-tailing split for retail and non-

retail businesses was approximately 70:30 in 2004.

12.17 For comparison expenditure in 2008, 9.1% of the 11.3% is estimated to be E-

tailing, and the rest 2.2% is other forms of SFT e.g. mail order. E-tailing

through retail businesses (e.g. Next and Argos) was 1.3% and for non-retail

businesses 1.8% (e.g. Amazon) in 2004. The E-tailing split for retail and non-

retail businesses was approximately 40:60 in 2004.

12.18 Experian provide projections for E-tailing and other SFT. These projections have

been used to exclude expenditure attributed to e-tailing through non-retail

businesses, which will not directly impact on the demand for retail floorspace.

Based on Experian data SFT (including non-retail e-tailing but excluding e-tail

through retail businesses) is 1.8% and 7.7% of total convenience and

comparison goods expenditure respectively in 2008. The projections provided

by Experian suggest that these percentages could increase to 2.8% and 8.9%

by 2016. The amount of e-tail expenditure through non-retail businesses is

expected to increase significantly in proportional terms, but as a proportion of

total expenditure this sector is expected to remain relatively insignificant for the

foreseeable future.

12.19 Home/electronic shopping has also emerged with the increasing growth in the

use of personal computers and the Internet. Trends within this sector may well

have implications for retailing. Therefore, it will be necessary to carefully

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monitor the growth within this sector particularly in the long term and the effect

that it may have on diverting expenditure that might otherwise be spent in

shops.

12.20 In broad terms, home/electronic shopping from non-retail businesses is

classified by Experian as “special forms of trading”, as mentioned previously,

this includes other forms of retail expenditure not spent in shops e.g. mail

order. Special forms of trading have been excluded from the quantitative

capacity analysis within this study because this expenditure does not affect the

need for retail floorspace. The growth in home computing, Internet connections

and interactive TV may lead to a growth in home shopping and may have effects

on retailing in the high street. This study makes an allowance for future growth

in e-tailing based on Experian projections. It will be necessary to monitor the

amount of sales attributed to home shopping in the future in order to review

future policies and development allocations.

12.21 On-line shopping has experienced rapid growth since the late 1990s but in

proportional terms the latest available data suggests it remains an insignificant

percentage of total retail expenditure. Recent trends suggest continued strong

growth in this sector. However, there is still uncertainty about its longer-term

prospects. Experian’s figures suggest that the growth in e-tailing has to a

certain extent been at the expense of other forms of home shopping such as

catalogue and mail order shopping.

12.22 The implications on the demand for retail space are unclear. For example,

some retailers operate on-line sales from their traditional retail premises e.g.

food store operators. Therefore, growth in on-line sales may not always mean

there is a reduction in the need for retail floorspace. Given the uncertainties

relating to internet shopping and the likelihood that it will increase in

proportional terms, this assessment has adopted relatively cautious growth

projections for retail expenditure.

12.23 As a consequence of growth in population and per capita spending,

convenience goods spending within the study area is forecast to increase by

30.7% from £373.61 million in 2009 to £488.47 million in 2026, as shown in

Table 3B.

12.24 Comparison goods spending is forecast to more than double between 2009

and 2026, increasing from £662.02 million in 2008 to £1,531.45 million, as

shown in Table 2C. These figures relate to real growth and exclude inflation.

Existing Retail Floorspace 2009

12.25 Existing convenience goods retail sales floorspace within North Hertfordshire is

25,882 sq m net as set out in Table 1A, Appendix A. This floorspace figures

excludes comparison sales floorspace within food stores (5,805 sq m net).

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12.26 Comparison goods retail floorspace within North Hertfordshire is estimated as

51,460 sq m net as shown in Tables 2A, Appendix A.

Existing Spending Patterns 2009

Convenience Shopping

12.27 The results of the household shopper questionnaire survey undertaken by

NEMS in March 2009 have been used to estimate existing shopping patterns

within the study area. The estimates of market share or penetration within

each study area zone are shown in Table 4B, Appendix B.

12.28 Table 4B indicates that a significant proportion of residents within Zones 1 to 3

(the Hitchin, Letchworth and Baldock zones) carry out their convenience retail

shopping within North Hertfordshire (ranging from 89% to 95%), whereas in

Zones 7 (east of Luton) only 6% carry out their convenience retail shopping

within North Hertfordshire. In Zones 4 and 6 (Royston and Shefford/Stotfold) a

relatively high proportion of residents carry out their convenience retail

shopping in North Hertfordshire, 73% and 56% respectively. In Zone 5 (North

Herts District South) only 26% of residents carry out their convenience shopping

within North Hertfordshire.

12.29 The level of convenience goods expenditure attracted to shops/stores in North

Hertfordshire in 2009 is estimated to be £241.76 million as shown in Table

5B, Appendix B. North Hertfordshire’s market share of total convenience

expenditure in the study area as a whole is estimated to be about 60%

(£225.97 million of £373.61 million).

12.30 Company average turnover to sales floorspace densities are available for major

food store operators and are compiled by Verdict. Company average sales

densities (adjusted to exclude petrol and comparison sales and include VAT)

have been applied to the sales area of the large food stores listed in Table 1A,

Appendix A, and a benchmark turnover for each store has been calculated.

This benchmark turnover is not necessarily the actual turnover of the food

store, but it does provide a useful benchmark for assessing existing shopping

patterns and the adequacy of current floorspace in quantitative terms.

12.31 The estimated convenience goods sales areas have been derived from a

combination of Experian Goad data, the Council’s own floorspace surveys,

Institute of Grocery Distribution (IGD) and NLP estimates based on site visits.

Estimates for comparison sales floorspace within large food stores has been

deducted from the figures in Table 1A in Appendix A, for consistency with the

use of goods based expenditure figures.

12.32 Average sales densities are not widely available for small convenience shops,

particularly independent retailers. An average sales density of £4,000 per sq

m has been adopted for small convenience shops in the main centres and a

sales density of £3,500 per sq m has been adopted for small shops in local

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shops. The total benchmark turnover of existing convenience sales floorspace

within the four main towns in North Hertfordshire is £231.52 million at 2009.

12.33 The assessment of shopping patterns, based on the household survey results,

suggests that convenience goods expenditure attracted to North Hertfordshire

in 2009 is £236.33 million. These figures suggest that collectively

convenience retail facilities in North Hertfordshire are trading satisfactorily. The

identified available expenditure is 2.1% (or +£4.81 million) above benchmark

levels.

Comparison Shopping

12.34 The estimated comparison goods expenditure currently attracted by shopping

facilities within North Hertfordshire is £259.58 million in 2009, as shown in

Table 3C, Appendix C.

12.35 North Hertfordshire’s market share of total comparison goods expenditure

generated within the study area is 34%. The market share within the core

North Hertfordshire zones (1-4) is 48%, with 52% attracted to destinations

outside of North Hertfordshire, predominantly to facilities in Stevenage and

Cambridge. Based on our experience, this level of comparison expenditure

retention (around 50%) is reasonable for medium sized market towns that fall

within the catchment area of nearby larger centres (i.e. Luton, Cambridge and

Stevenage).

12.36 The current level of comparison expenditure available to facilities in North

Hertfordshire is £259.58 million. Based on this expenditure estimate, the

average sales density for existing comparison sales floorspace (51,460 sq m

net) is £5,044 per sq m net. Mintel’s Retail Rankings 2008 provides company

average sales density information for a selection of national retailers. This data

suggests a notional average sales density for national comparison retailers

(£5,220 per sq m). Based on our recent experience across the country average

sales densities for comparison floorspace can range from £2,000 to £7,000

per sq m net. The higher end of this range is usually only achieved by very

successful shopping centres, which reflects the higher proportion of quality

multiple retailers. The analysis of existing comparison shopping patterns in

2009 suggests the following average sales density figures for each town.

Table 12.1: Defined Centres Average Sales Densities

Centre Average Sales Density 2009

£ per sq m net

Hitchin £5,788

Letchworth Garden City (inc. retail warehouses) £4,056

Royston £7,069

Baldock £3,975

North Hertfordshire Average £5,017

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12.37 Table 12.1 indicates that trading levels amongst comparison facilities in North

Hertfordshire vary significantly throughout the District. However, the average

sales density figures should be viewed in the context of the type of floorspace

in each town. Comparison facilities in Hitchin and Royston are trading towards

the higher end of the range of sales densities, whilst Letchworth Garden City

and Baldock are trading towards the middle. Letchworth Garden City includes

retail warehouses which generally trade at a lower density than high street

shops, which helps to explain why the town’s average is lower than the

averages in Hitchin and Royston. Royston’s sales density is relatively high

because the town predominantly has high street shop units with small sales

areas. The Baldock figure includes the large element of comparison sales

within the Tesco Extra store.

12.38 On balance comparison shopping facilities within North Hertfordshire appear to

be trading satisfactorily.

Quantitative Capacity for Additional Convenience Floorspace

12.39 The level of available convenience goods expenditure in 2011, 2016, 2021 and

2026 is shown at Tables 5B to 9B, in Appendix B. These tables assume

existing 2009 market shares will be maintained in the future. The total level of

convenience goods expenditure available for shops in North Hertfordshire

between 2009 and 2026 is summarised in Table 10B. This table takes into

account the population and expenditure projections shown in Table 1B to 3B in

Appendix B. The benchmark turnover of existing convenience floorspace has

been subtracted from the estimates of available expenditure to provide surplus

expenditure estimates, as shown in Table 10B, Appendix B.

12.40 Convenience expenditure available to shopping facilities in North Hertfordshire

is expected to increase from £241.77 million in 2009 to £318.52 million in

2026.

12.41 The following commitments/changes in North Hertfordshire have been taken

into account :

• an extension to the Lidl store on Jubilee Road, Letchworth Garden City of

440 sq m net;

• the closure of M&S Simply Food store in Letchworth Garden City (200 sq m

net); and

• occupation of the Somerfield store in Royston by Morrisons.

12.42 The change in benchmark turnover is set out in Table 3A at Appendix A. Due to

the closure of the M&S Simply Food store, the benchmark turnover of

Letchworth Garden City will reduce.

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12.43 Table 10B assumes that the benchmark turnover of convenience floorspace will

not increase between 2009 to 2011 due to the recession and limited projected

expenditure growth. In the longer term existing floorspace within the District is

expected to increase its benchmark turnover in real terms. A growth rate of

0.3% per annum is adopted, which we believe is realistic if an expenditure

growth rate of 0.7% per annum is achieved.

12.44 Within the District, future expenditure growth will generate an expenditure

surplus of +£24.28 million in 2016 increasing to +£67.06 million in 2026.

12.45 Table 10B subtracts the benchmark turnover of existing and proposed

floorspace from available expenditure to calculate the amount of surplus

expenditure that may be available for further new development. These surplus

expenditure projections have been converted into potential new floorspace

estimates in Table 11B. Surplus expenditure in converted into floorspace

estimates based on an assumed average sales density figure, which is based

on the current mix of food stores and small shop in the District. The current

average sales density across the District is £9,161 per sq m net.

12.46 Based on this assumption surplus expenditure at 2016 could support 2,611 sq

m net of sales floorspace and 4,782 sq m net by 2021, as shown in Table

11B. The convenience floorspace projections are summarised in Table 12.2

below. These projections take into account commitments, but exclude the

implementation of emerging development proposals at the Wynd and Tesco in

Baldock, the implications of these proposals in terms of accommodating the

projections are set out in Section 14.

Table 12.2: Convenience Floorspace Projections Sq M

2009 to

2011

2011 to

2016

2016 to

2021

2021 to

2026

2009 to

2026

Hitchin 615 net

947 gross

453 net

697 gross

570 net

877 gross

566 net

871 gross

2,205 net

3,392 gross

Letchworth

Garden City

1,174net

1,807 gross

627 net

965 gross

730 net

1,124 gross

750 net

1,153 gross

3,282 net

5,049 gross

Royston -659 net

-1,014 gross

412 net

633 gross

466 net

716 gross

479 net

737 gross

697 net

1,072 gross

Baldock -387 net

-595 gross

319 net

490 gross

356 net

547 gross

371 net

571 gross

659 net

1,014 gross

Local

Centres/

Shops

14 net

22 gross

44 net

67gross

49 net

75 gross

50 net

78 gross

157 net

242 gross

District

Total

757 net

1,165 gross

1,854 net

2,853 gross

2,171 net

3,340 gross

2,216 net

3,410 gross

6,998 net

10,766 gross

* Net to gross ratio is 65%.

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Changes since the 2006 Retail Study Update

12.47 The convenience retail floorspace projections with NLP 2006 update of the

original 2004 study were as follows (NB. a 2026 projections was not provided

in the 2006 update):

• By 2011 = 1,638 to 1,808 sq m gross;

• By 2016 = 3,944 to 4,364 sq m gross;

• By 2021 = 5,920 to 6,568 sq m gross.

12.48 The overall revised projection, 2009 up to 2011 and 2016 are similar to the

2006 update figures. The overall projection up to 2021 is now slightly higher

at 7,358 sq m gross (1,165 sq m + 2,853 sq m + 3,340 sq m), because

population growth between 2011 and 2021 (+10.5%) is now higher than

previously figures (+6.6%).

Quantitative Capacity for Additional Comparison Floorspace

12.49 The household survey suggests that North Hertfordshire’s retention of

comparison expenditure is lower than for convenience goods, i.e. ranging from

between 34% to 56% in Zones 1 to 4. The lower level of comparison

expenditure retention is due to the strength of competing comparison goods

facilities in neighbouring authorities, particularly Cambridge, Luton and

Stevenage.

12.50 Further improvements to comparison retail provision within the District could

help to claw back some additional expenditure leakage from the study area.

However, major development proposals in competing towns, e.g. in Stevenage,

Cambridge and Luton, will limit the ability of shopping facilities in the District to

increase their market share of expenditure in the long term. The strategy for

North Hertfordshire should seek to maintain existing market share as a

minimum in the face of increasing future competition.

12.51 The retail capacity projections in this report assume North Hertfordshire can

maintain its market share of comparison expenditure in the future. Available

comparison goods expenditure has been projected forward to 2011, 2016,

2021 and 2026 based on 2009 penetration rates (i.e. assuming that

comparison retail facilities will maintain their current market share) in Tables

4C to 8C in Appendix C, and summarised in Table 9C. Available comparison

expenditure is expected to increase from £259.58 million in 2009 to £605.67

million in 2026.

12.52 The growth in comparison goods expenditure available for shops in the District

between 2009 and 2026 is summarised in Table 8C, in Appendix C. Future

available expenditure is compared with the projected turnover of existing and

proposed comparison retail facilities within the District in order to provide

estimates of surplus expenditure, as shown in Table 8C.

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12.53 Table 8C assumes that the benchmark turnover of comparison floorspace will

not increase between 2009 to 2011 due to the recession, limited projected

expenditure growth and the existing satisfactory turnover densities. In the

longer term existing floorspace within the District is expected to increase its

benchmark turnover in real terms. A growth rate of 2% per annum is adopted,

which we believe is realistic if an expenditure growth rate of 4.6% per annum is

achieved. Trends indicate that comparison retailers historically will achieve

some growth in trading efficiency. This is a function of spending growing at

faster rates than new floorspace provision and retailers’ ability to absorb real

increases in their costs by increasing their turnover to floorspace ratio.

12.54 The projections in Table 8C suggest that there will be a comparison expenditure

deficit at 2011 (-£4.38 million) which takes into account commitments in

Letchworth Garden City and Royston.

12.55 Continued population and expenditure growth will result in a comparison

expenditure surplus at 2016 of £52.56 million increasing to £244.07 million in

2026. Deficit/surplus comparison expenditure has been converted into net

comparison sales floorspace projections in Table 9C in Appendix C. The

figures suggest that, with commitments, at 2011 there is an over-supply of 877

sq m net (1,169 sq m gross). However, continued growth in expenditure

beyond 2011 could be available for further floorspace. The floorspace

projections are shown in Table 12.3.

12.56 Again these projections take into account commitments, but exclude the

implementation of emerging development proposals at the Wynd and Tesco in

Baldock, and the implications of these proposals on the projections are set out

in Section 14. Up to 2011 commitments will create a small over-supply of

floorspace (see negative figures), unless commitments in the District can

increase North Hertfordshire’s market share of expenditure within the study

area.

Table 12.3: Comparison Floorspace Projections (Sq M)

2009 to

2011

2011 to

2016

2016 to

2021

2021 to

2026

2009 to

2026

Hitchin 405 net

540 gross

4,350 net

5,799 gross

5,125 net

6,833 gross

6,036 net

8,048 gross

15,915 net

21,221 gross

Letchworth

Garden City

-1,358 net

-1,810 gross

3,466 net

4,622 gross

4,092 net

5,456 gross

4,834 net

6,446 gross

11,035 net

14,713 gross

Royston -7 net

-9 gross

1,662 net

2,216 gross

1,977 net

2,636 gross

2,314 net

3,086 gross

5,947 net

7,929 gross

Baldock 78 net

104 gross

863 net

1,151 gross

1,018 net

1,358 gross

1,203 net

1,604 gross

3,162 net

4,216 gross

Local

Centres/

Shops

5 net

6 gross

57 net

76 gross

68 net

90 gross

81 net

108 gross

210 net

281 gross

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District

Total

-877 net

-1,169 gross

10.398 net

13,864 gross

12,279 net

16,373 gross

14,468 net

19,291 gross

36,269 net

48,359 gross

Changes since the 2006 Retail Study Update

12.57 The comparison retail floorspace projections with NLP 2006 update of the

original 2004 study were as follows:

• By 2011 = 16,769 sq m gross;

• By 2016 = 30,180 sq m gross;

• By 2021 = 46,441 sq m gross.

12.58 The revised projection up to 2011 has changed from 16,769 sq m gross

shortfall to a deficit of -1,169 sq m gross. As a result of this lower short term

forecast the projections up to 2016 are also much lower at 12,695 sq m gross

(-1,169 sq m +13,864 sq m) compared with 30,180 sq m gross.. The

difference between the longer term projections at 2021 is 29,068 sq m gross

compared with 46,441 sq m gross.

12.59 The reasons for the lower short term projection are:

• the base year (2009) comparison expenditure per capita average for the

study area is now 14% lower than previously forecast. The previous

projections assumed expenditure would grow by 3.9% per annum between

2004 to 2009 (+21% in total). Experian’s latest figures indicate that actual

growth between 2004 and 2007 was only 2.5% per annum, and projected

growth between 2007 and 2009 is now only 0.9% (8.6% growth in total

between 2004 to 2009).

• Experian’s latest (recession based) expenditure projections suggest

comparison expenditure per capita will not grow between 2009 to 2011, the

previous update assumed 6.7% growth during this period.

• Experian’s reduction for special forms of trading at 2011 is now higher than

previously adopted 8.9% rather than 6.8%.

12.60 As a result of these changes expenditure per capita projections at 2011 are

now 18.5% lower than previously assumed.

The Qualitative Need for Retail Development

Food and Grocery Shopping

12.61 Most households tend to undertake two kinds of food and grocery shopping

trips, i.e. a main shopping trip generally made once a week or less often and

top-up shopping trips made more frequently. Many households will also

undertake bulk food shopping trips, particularly households who live in rural

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areas who have access to a car for shopping. The availability of a wide range

of products and free surface level car parking are important requirements for

bulk food shopping trips. Large supermarkets or superstores (defined as over

2,323 sq m net or more or 25,000 sq ft), are the usual destination for these

types of shopping trip.

12.62 The capacity projections in this section suggest there is scope for additional

convenience retail floorspace within North Hertfordshire District. The potential

level of surplus expenditure available within the District at 2011 is estimated to

be £6.94 million, which could support 757 sq m net of new sales floorspace.

This floorspace projection does not include the potential sale of comparison

goods within proposed food stores.

12.63 In qualitative terms the provision of large food stores suitable for main and bulk

food shopping in Letchworth Garden City is good. Based on existing shopping

patterns, a significant proportion of the projected expenditure surplus is

concentrated in Letchworth Garden City.

12.64 The range and choice of goods available within the Waitrose and Sainsbury

stores in Hitchin are satisfactory, and the discount sector is represented by

Netto and Iceland. The market also provides importance food and grocery

facilities. The household survey results (2004 and 2009) suggest Hitchin has

improved its retention of convenience expenditure in zone 1 (61% to 71%),

perhaps due to Waitrose’s takeover of the former Safeway store.

12.65 Residents within Letchworth Garden City have the choice of two large food

superstores (over 3,000 sq m net) i.e. Morrison’s and Sainsbury’s. The Tesco

Extra superstore at Baldock is also relatively accessible to residents in

Letchworth Garden City. The retention of convenience goods expenditure within

Letchworth Garden City (Zones 2) is relatively high (about 77%), and 14% shop

at Tesco Baldock. The household survey results (2004 and 2009) suggest that

Baldock has lost market share since to 2004 to Hitchin, Letchworth Garden

City and Stevenage.

12.66 Within Baldock and Royston, the projections suggest there will be no surplus of

convenience expenditure up to and beyond 2016, based on existing market

shares.

High Street Comparison Shopping

12.67 Hitchin and Letchworth Garden City provide a reasonable range of comparison

shops, including a selection of national multiples. The smaller centres

(Royston and Baldock) have a number of small independent retailers that

provide specialist shopping. The number of multiple retailers within Hitchin and

Letchworth Garden City is not comparable with those available in Stevenage.

12.68 Given the scale, quality and range of shopping facilities available in Stevenage

and other competing centres a high proportion of comparison expenditure

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within the study area is spent outside the District. The District is also a short

train journey from Central London and many people commute from the area to

London on a daily basis.

12.69 This outflow of expenditure could increase in the future if no investment

/development is secured in North Hertfordshire. The Stevenage town centre

redevelopment is expected to increase the town’s retail floorspace by about

50,000 to 62,000 sq m gross, including a major department store. The scale

and nature of the scheme has not been finalised.

12.70 The objective of the retail development strategy for North Hertfordshire should

be to maintain the District’s shopping role and market share within the sub-

region, in the face of increasing competition. Therefore, the economic

projections assume that new development will re-establish the District’s share

of comparison expenditure in the study area and will help to maintain this share

in the future.

12.71 Based on this assumed maintenance of market share the surplus comparison

goods expenditure available to shops in North Hertfordshire is estimated to

reach £52.56 million by 2016. This expenditure at 2016 could support

approximately 9,500 sq m net (12,700 sq m gross) of retail comparison

floorspace. The floorspace projection to 2021 is approximately 21,800 sq m

net (29,000 sq m gross).

12.72 Hitchin is the main comparison shopping centre in North Hertfordshire, and

provides a reasonable range of comparison shops. Letchworth Garden City is

also a relatively large town centre, and includes all of the retail warehouses in

the District. The comparison shopping catchment areas of Hitchin and

Letchworth Garden City overlap to a significant extent, although there appears

to be a certain level of town loyalty amongst residents in the two towns, in

particular an insignificant proportion of residents in Hitchin do their comparison

shopping in Letchworth Garden City and vice versa.

12.73 The other smaller centres (Royston and Baldock) have a more limited selection

of comparison shops. The lower order comparison shopping facilities within

these smaller centres, including comparison sales in food stores, help to

ensure that day to day shopping needs of residents are served locally and

prevent the need for residents to travel to larger towns for all forms of

shopping.

12.74 The quantitative assessment in this section suggests that there is quantitative

capacity in the medium and long term to significantly improve comparison retail

floorspace in North Hertfordshire due to growth projections in population and

expenditure. This potential scope could provide opportunities to improve the

range and quality of comparison shopping in town centres within the District. In

addition, it will also help prevent further expenditure leakage to centre outside

North Hertfordshire.

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12.75 Opportunities to accommodate at least 9,500 sq m net (12,700 sq m gross) of

comparison shops up to 2016 should be identified within the four town centres,

in order to ensure the District maintains its current share of comparison

expenditure in the future. The potential for new high street comparison

development is likely to be greatest in Hitchin and Letchworth Garden City.

Within the smaller towns development may be limited to small in-fill

developments and redevelopments.

12.76 The main constraints on achieving this floorspace projection will be the

availability of suitable development sites within the main centres and limited

occupier demand for space within the District. In our view the limited occupier

demand for space should be a short term is and hopefully demand will

recovering after the recession. We believe the floorspace projection up to

2016 can be achieved.

Large Format Stores/Retail Warehouses

12.77 There are eight retail warehouses in North Hertfordshire, all of which are

located in Letchworth Garden City. Retail warehouses are listed in Table 2A,

Appendix A. The provision of DIY stores is reasonable with two stores between

2,400 to 2,900 sq m gross, i.e. Wickes and Focus. B&Q has recently closed

their store in Hitchin and this unit is available for alternative DIY occupiers.

These DIY stores are relatively small and do not offer the same range and

choice of goods found in larger stores. There is one soft furnishing outlet and a

carpet outlet but there are no specialist furniture outlets in the District.

12.78 The household survey results as highlighted in Section 6 indicate that there is a

relatively low retention of shopping trips for retail warehouse type goods such

as DIY, electrical and other bulky goods items in North Hertfordshire. Leakage

from North Hertfordshire for these goods is predominately to facilities in

Stevenage.

12.79 The bulky goods sector has been hit hard by the economic downturn and

operator demand for premises is weak, and this is likely to continue in the

short term. In the longer term there may be potential to improve this sector

and Hitchin and Royston are the most obvious areas of deficiency.

Occupier Demand

12.80 The floorspace capacity projections in this section indicate the theoretical

scope for new development based on expenditure growth. It is also necessary

to consider the potential level of demand from operators for new floorspace

within North Hertfordshire. Estates Gazette Interactive (EGi) provides details of

the number and type of national multiple retailers seeking representation in

different centres across the UK.

12.81 In terms of Hitchin at April 2009, EGi records only 10 operators seeking

floorspace in the town centre or in edge-of-centre or out-of-centre locations. It

should be noted that this only relates to operators with a specific interest in

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Hitchin and excludes retailers with general national requirements for floorspace

and those not included in the Goad categorisation of town centre use (e.g.

public houses, bookmakers), and consequently the true level of demand for

representation in the centre could be slightly higher. Nevertheless, current

operator demand in Hitchin is relatively poor for a centre of its size and this

perhaps reflects the current economic downturn, with many operators

postponing their expansion plans.

12.82 Letchworth Garden City, Royston and Baldock have similar numbers of

requirements (3-4 requirements). Table 12.4 provides a summary of the

operator requirements for each of the centres, see Appendix D for the full

analysis.

Table 12.4: Summary of Operator Requirements

Comparison Convenience Service* Centre

Units Max

Floorspace

(sq m)

Units Max

Floorspace

(sq m)

Units Max

Floorspace

(sq m)

Hitchin 7 3,205 2 3,363 1 139

Letchworth

Garden City

1 372 1 3,252 1 139

Royston 2 929 1 3,252 1 139

Baldock 1 139 1 3,252 1 139

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13.0 The Need for Commercial Leisure/Other Town

Centre Uses

Introduction

13.1 This section assesses the need and potential for commercial leisure

development and other main town centre uses in North Hertfordshire. We have

considered the potential for improving the provision of a range of commercial

leisure uses including cinema/multiplex, ten pin bowling, bingo, nightclubs,

private health and fitness clubs and catering, pubs and bars.

The Potential for Leisure and Entertainment Uses

Catchment Potential

13.2 In general, commercial leisure facilities will draw the main part of their trade

from residents up to a 20 minutes travel time. Major leisure facilities such as

multiplex cinemas, ten-pin bowling centres, ice rinks and family entertainment

centres require a large catchment population, and often benefit from locating

together.

13.3 North Hertfordshire District has a reasonable catchment population. There are

approximately 217,000 people within the defined study area, of which

approximately 121,000 are within the District. This catchment population has

good access to major leisure facilities in Stevenage, Bedford, Luton, Milton

Keynes and Cambridge. The proximity of major leisure facilities in these

surrounding local authorities will limit the potential for major commercial leisure

facilities within the North Hertfordshire District.

13.4 The choice of leisure facilities in surrounding areas and the relatively limited

provision of some leisure activities in North Hertfordshire means that the

district’s potential leisure related catchment population is likely to be less than

the population of the study area as a whole.

The Cinema Market

13.5 Cinema admissions in the UK declined steadily during the 1950’s, 1960’s and

1970’s, a period when the ownership of televisions increased significantly.

Cinema admissions continued to decline in the early 1980’s, but increased

steadily after 1984 up to 2002. There was a peak in cinema admissions in

2002 at 175.9 million. The cinema industry reached a plateau in 2005

following a slight recovery in 2004 with a net gain of 24 operating screens (still

a virtual standstill compared to the 100-200 screens added at the turn of the

decade). Total admissions in 2007 were 162.4 million, slightly higher than in

2005 (157 million) and significantly lower than in 2004 (164.6 million).

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13.6 Cinemagoing 17 published in April 2008 by Dodona Research reported that

2007 was a fairly flat year for the cinema business in the United Kingdom and

that 2008 would also be another fairly flat year but it anticipated that 2009

would be a better year. As the industry is now dominated by three main

operators (Odeon, Cineworld and Vue), the emphasis is shifting from

consolidation to modest physical expansion. This is the same for their two

smaller rivals, The Showcase owned by National Amusements and the Ward

Anderson group of companies which own Empire. Multiplex cinemas now

dominate the market with over 70% of available screens in 2007.

13.7 Cinemagoing 17 forecast that total admissions would increase by about 5%

between 2007 and 2012, peaking in 2009 at 175 million admissions and then

levelling out to 170 million admissions in 2010. Forecasts anticipated a net

addition of 136 screens in 2007, 180 in 2008, 70 in 2009 and 50 in 2010.

Compared to the last decade these figures represent a considerable slowing of

growth, just over 2% compared to past growth of 5.5%.

13.8 Further to this, Cinemagoing 17 forecast that by 2012 more than 386 screens

will be added to the 3,514 operating in 2007. According to predictions in

Cinemagoing 17, British cinema-goers will pay nearly £1.1 billion for cinema

tickets in 2011, this is due to a strong upcoming film product, benefits from

digital projection and a turn in the investment cycle to new cinemas.

13.9 The Broadway Cinema in Letchworth Garden City (4 screens; 840 seats) is the

only commercial cinema within the North Hertfordshire District and the wider

study area. There is a good provision of multiplex cinemas in other surrounding

areas, including:

• Cineworld, Stevenage Leisure Park (16 screens; 3,030 seats)

• Cineworld, Luton (11 screens; 2,146 seats)

• UGC, Bedford (6 screens; 1,580 seats)

• Campus West Theatre, Welwyn Garden City (1 screen; 300 seats)

• Cineworld, Bishop’s Stortford (6 screens; 1,237 seats)

• Odeon, Hatfield (9 screens; 1,989 seats)

• Cineworld, Cambridge (9 screens; 1,700 seats)

• Vue, Cambridge (8 screens; 1,821 seats)

13.10 The catchment area of any potential cinema facility in the District will be

restricted by the proximity of these facilities.

13.11 The household survey results indicate that 55% of respondents in the study

area visit cinemas, of which the majority visited either Cineworld, Stevenage

(35%) or Broadway Cinema, Letchworth Garden City (31.1%).

13.12 To assess the demand for cinema admissions within the study area, we have

assumed that North Hertfordshire could retain its existing share of cinema trips

in the study area (about 31% as suggested by the household survey results).

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13.13 The catchment population has been converted into a total number of cinema

admissions per annum based on the national visitation rate (2.67 per person in

2007). The national visitation rate at 2007 has been used to predict future

demand. The total number of cinema admissions has been converted into an

optimum number of cinema seats, based on Dodona Research figures (300

visits per annum per seat). The results are shown in Tables 13.1 below.

Table 13.1 Cinema Potential in North Hertfordshire

2009 2011 2016 2021 2026

Catchment

Population 217,523 222,696 230,624 246,099 257,926

Market Retention 31% 31% 31% 31% 31%

Visits Per Annum 2.67 2.67 2.67 2.67 2.67

Total Visits Per

Annum 180,044 184,325 190,887 203,696 213,485

Optimum Visits Per

Screen 75,000 75,000 75,000 75,000 75,000 Optimum Visits Per

Seat 300 300 300 300 300

Screen Potential 2.4 2.5 2.5 2.7 2.8

Seat Potential 600 614 636 679 712

Existing Seats 840 840 840 840 840

13.14 The analysis suggests there is limited potential for cinema facilities in the

district, based on our assumed maximum retention rate of 31%. There is

theoretical potential for 600 seats, or 2 screens in the catchment area for

2009. However, the Broadway Cinema in Letchworth Garden City already

provides 840 seats (4 screens) absorbing all future potential in the district up

to 2026.

13.15 The market share of cinema trips that could be retained within North

Hertfordshire District will also be constrained by the type of cinema facility that

would be viable within the District, including potential sites. North Hertfordshire

District’s town centres are unlikely to be of sufficient size to support a large

multiplex cinema.

13.16 The operator requirements survey response from National Amusements

(Showcase Cinemas) showed that they had no current requirement for a

representation within North Hertfordshire District. This was due to the

catchment population being too small to support a 12/14 screen cinema.

Private Health and Fitness Clubs

13.17 The UK health club market expanded rapidly as public awareness about

personal fitness has increased. Business in Sport and Leisure (BISL) 2008

indicates healthy growth across the industry with the Fitness Industry Report

stating that by the end of March 2007, there were 5,714 combined public and

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private sector fitness sites across the UK, 3,117 private clubs and 2,597 gyms

within public sports centres. Since 2006, 232 new facilities had opened. The

total number of UK health and fitness members at public gyms and private

health clubs is now over 7 million.

13.18 Nearly 12% of the population are now members of a private health club or

registered users of a leisure centre gym in the UK, compared with just 8.9% in

2002 and this growth looks set to continue. An estimated 7.3% of the

population being members of private clubs at March 2007 up from 7.2% since

January 2006. However, the UK is still below the USA where the fitness

membership rate is 15.6%.

13.19 Private health clubs in the UK range from small independent clubs to large

operators such as Cannons, David Lloyd, Esporta, Fitness First, Virgin Active,

Bannatyne and LA Fitness.

13.20 Private health clubs had 4.2 million members in 2007 (1,375 members per

club). The largest health clubs can have memberships of approximately 4,000

people. However, independent clubs remain a strong presence in the private

sector market running 55% of all private clubs. Of the 126 new private health

clubs that have opened since January 2006, 58% were independent clubs and

42% were owned by multiple operators. Public sector sports centres are also

important, and the market increased significantly between January 2006 and

March 2007, with 106 new facilities opened and in terms of like-for-like

membership growth rates, the sector saw an impressive 4.6% growth.

13.21 There are a number of private health and fitness clubs in the District, as

follows:

• Nuffield Health, Letchworth Garden City (Formerly Cannons);

• GL-14 Health Club, Hitchin;

• Fitness Connection, Hitchin;

• Spirella Fitness Centre, Letchworth Garden City;

• Fitness Central, Hitchin;

• Candles Health Club, Baldock;

• Curves, Hitchin; and

• Sports Academy, Hitchin.

13.22 Only one of the large national operators is represented in the District, i.e.

Nuffield Health. In addition to the private leisure facilities there are local

authority owned/subsidised sports facilities, including:

• Royston Leisure Centre, Royston;

• Hitchin Swimming Centre, Hitchin; and

• Archers heath and fitness club, Hitchin.

13.23 The District population is approximately 121,500 in 2009, which could

generate demand for about 14,580 public and private membership places,

based on the national average membership rate (12%) or 18,854 based on the

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US rate (15.6%). The household survey indicates that 27% of respondents or

their families did visit a health/fitness club. Of these, the majority (57%) did so

at destinations within the District. It should be noted that not all members of

the household will participate and not all households will be members of clubs.

13.24 The main eight private/public gyms in the district, assuming an average

membership of 1,375 per club, could accommodate about 11,000 members,

which implies there could be scope for further facilities within the District if

national membership were achieved (12% generating 14,580 members in the

district).

13.25 A future increase in membership rates and population growth could generate

additional demand. By way of an example, an increase in membership rates

from 12% to 15.6% (the US rate) along with projected population change in the

District could increase demand by about 20,348 places by 2016 in the District

as a whole.

13.26 These figures suggest there could be scope for further health and fitness

facilities within the District particularly in the future in line with the increase in

population and possible growth in membership rates, however, no operator

requirements were identified by EGi.

13.27 The operator requirements survey response, from Nuffield Health and Wellbeing

Division showed that they had no current requirement for a representation

within North Hertfordshire District. This was due to there being no short or

medium term market for expanding their current operations in the area.

Tenpin Bowling

13.28 Tenpin bowling grew rapidly in the UK in the 1960’s. However, the complex

scoring system, lack of investment and the deterioration of facilities

exacerbated a significant decline in the 1970’s. However, a resurgence of

interest in tenpin bowling during the late 1980’s and computer scoring led to a

second boom. There were 280 tenpin bowling centres (5,600 lanes) in the UK

in 2004, approximately one lane per 10,000 people. The tenpin bowling sector

experienced steady growth in the late 1990’s, with a 27% growth in spending

during the last 10 years, although any real growth was mostly in the past four

years. Mintel predicted the value of the tenpin bowling market would increase

from £245 million in 2002 to £324 million by 2007.

13.29 Bowling centres now tend to be part of major leisure developments that include

multiplex cinemas, restaurants and nightclubs offering a choice of leisure and

entertainment activities.

13.30 Tenpin bowling centres require large buildings of between 2,300 to 4,200 sq m

(25,000 to 45,000 sq ft) and are generally located in towns with a population

of over 150,000 people.

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13.31 North Hertfordshire District has no tenpin bowling facility. The household

survey results suggest that about 25% of households in the study area visit

tenpin bowling facilities. The study area population (approximately 217,000) is

in theory capable of supporting 21 lanes, based on one lane per 10,000

people. Theoretically, there does therefore appear to be capacity with the

District for a ten bin bowling facility.

13.32 The Hollywood Bowl in Stevenage, Namco Station in Luton and Go Bowling in

Dunstable, attract a large proportion of the study area (approximately 84%).

The catchment population of towns within North Hertfordshire is probably not

sufficient to support a ten pin bowling facility.

13.33 The operator requirements survey responses from Bowlplex Plc and TenPin Ltd

(MegaBowl) showed that they both had no current requirement for a

representation within North Hertfordshire District.

Bingo

13.34 The bingo market peaked in the mid-1970s, with almost 2,000 clubs

nationwide. Since then the sector has struggled to compete with other leisure

activities, including the impact of the National Lottery. However, the decline

has bottomed out and attendance figures have remained steady since the late

1990’s, and revenues and profits have started to increase.

13.35 Great Britain had 676 commercial bingo clubs in 2005, but in March 2007 this

had decreased to 643 commercial bingo clubs, approximately one club per

90,000 people. The amount staked on bingo had continued to rise in previous

years but peaked in 2006 at £1,826 million and fell slightly in 2007 to £1,820

million.

13.36 Bingo clubs attracted 79 million admissions in 2005 (source: Mintel), about

1.75 admissions per adult each year. On average each club attracted 117,000

admissions in 2005 (about 2,250 admissions per week). The average

participation rate (adults) was 6.9% in 2004 (source: Mintel), split 2.8% regular

players and 4.1% occasional players. Mintel forecasts that admissions will

decline from 79 million in 2005 to 68 million in 2010, although the average

spend per head will increase from £26.90 to £38.40.

13.37 Mecca and Gala are the main bingo operators, controlling over half of the UK

market. Marketing of the bingo sector has been more proactive in recent years

and Gala and Mecca have invested in premises, moving out of dated premises

(i.e. converted cinemas), into purpose built units. Bingo clubs have become

increasingly sophisticated, and have actively sought to attract all age groups.

13.38 The bingo sector usually prefers central locations that are accessible by public

transport and by foot. Major bingo operators, such as Mecca and Gala, require

buildings of between 2,000 to 3,000 sq m, capable of seating up to 2,000

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people, with a catchment population of 50,000 to 70,000 people within

freestanding towns (source: BISL).

13.39 The District population (about 121,500) could generate about 212,600

admissions based on the national participation rate (1.75 per adult), compared

with the average of 113,000 admissions per club. These figures suggest that

the District could accommodate 1-2 bingo clubs. There is currently no bingo

facility in the District.

13.40 The household survey results indicated that only 3.6% of households in the

study area visit bingo facilities, of which 44% visited bingo facilities in

Stevenage and 11% visited Mecca Bingo in Luton. There may be potential for

additional bingo facilities in the district.

Nightclubs

13.41 The value of the nightclub market (permanent venue offering dancing in return

for an admission fee) declined from £2.16 billion in 1998 to £1.77 billion in

2002 (source: Mintel - Nightclubs). There are approximately 1,700 nightclubs in

the UK, approximately one per 30,000 people.

13.42 The sector has faced increasing competition from late night pubs and bars, with

no admission fees. The BISL envisages a continued period of rationalisation

and price competition with new challenges in the form of the smoking ban.

However, the forecast trend of significant growth in the 18-24 year old age

group is expected to provide a growing market.

13.43 Large nightclubs (capacity up to 2,000 people) are generally located in large

towns with a population of over 100,000 people. The provision of nightclubs

and live music venues in North Hertfordshire District is limited. There are no

major nightclubs or live music venues and the only provision of this kind are

themed nights in public houses.

13.44 The household survey results indicated that only 8% of households in the study

area visit nightclubs or late night music venues of which 20.7% of these

households last visit to a nightclub/live music venue in Hitchin, 20.7% in

Cambridge and 11% in Buntingford. 25% of households visited nightclubs/late

night music venues in the District. The most popular destination in the District

being Hitchin (approx. 22%). In light of these, there does appear not appear to

be scope to improve the District’s leisure offer in this regard.

Casinos

13.45 Due to the changing nature of the casino market, with its proposed

deregulation across the county, there is uncertainty to where casinos will be

located in the future. Prior to deregulation operators could only obtain licences

for casinos in specifically defined areas.

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13.46 Operators now have to think in more detail about the catchment area of their

casinos and the level of existing or future competition in a given area. From our

knowledge of the casino market, key catchment areas will have to be within or

in vicinity of a large centre such as a major town or city, with a drive time of

approximately 30-40 minutes and as close to the centre of the catchment area

as possible, with good transport links. The proximity of other established

commercial uses will also be a key factor for operators when looking at

locations for casinos.

13.47 There were 138 licensed casinos operating in Britain at 31 March 2007 with a

further 40 casinos licensed, although some of these will be replacements for

existing establishments. Attendance at casinos by members and guests

increased by 8% from the previous year to over 15 million.

13.48 There are currently no commercial casinos in North Hertfordshire District. No

specific catchment area population has been identified by casino operators.

The main centres within the District are unlikely to have a catchment population

large enough to support a casino. It is also likely that casino operators would

prefer to locate in the surrounding larger towns of Luton, Stevenage and

Cambridge. As the market adjusts to deregulation, the locational requirements

of casinos may evolve and become more clearly defined.

Bars and Restaurants

13.49 On average households in the UK spent over £1,100 per annum eating and

drinking away from the home in 2006 (source: Family Spending 2007).

13.50 Food and drink establishments (Class A3/A4/A5) including restaurants, bars

and pubs have supported other major leisure uses on leisure and retail parks.

Within town centres the demand for A3/A4/A5 uses has increased including a

significant expansion in the number of coffees shops, such as Starbucks,

Costa Coffee and Coffee Republic.

13.51 PPS6 (paragraph 2.22) indicates that:

“a diversity of uses in centres makes an important contribution to their vitality

and viability. Different but complementary uses, during the day and in the

evening, can reinforce each other, making town centres more attractive to local

residents, shoppers and visitors. Local planning authorities should encourage

diversification of uses in the town centre as a whole, and ensure that tourism,

leisure and cultural activities, which appeal to a wide range of age and social

groups, are dispersed throughout the centre”.

13.52 Paragraph 2.23 also indicates that planning policies should:

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“encourage a range of complementary evening and night-time economy uses

which appeal to a wide range of age and social groups, ensuring that provision is

made where appropriate for a range of leisure, cultural and tourism activities

such as cinemas, theatres, restaurants, public houses, bars, nightclubs and

cafes”.

13.53 National branded pub/restaurant chains have been investing heavily, although

not exclusively in larger centres. Many chains such as All Bar One, JD

Wetherspoons and Yates Wine Bars have sought representation in smaller

centres close to residential communities.

13.54 National information available from Goad Plans indicates that the proportion of

non-retail uses within town centres across the country has increased over the

last decade as shown in Table 13.2. The proportion of Class A1 retail uses in

Goad town centres has decreased by 12% between 1994 to 2008 (7.2

percentage points), whilst non-retail uses including Class A2, A3 and non-retail

(service) A1 uses have all increased.

Table 13.2: GB Goad Plan Town Centres Use Class Mix

Proportion of Total Number of Units (%)

Type of Unit

% Change

1994 to

2009 1994 2000 2005 2009

Class A1 (Retail) - 13.3 61.2 59.1 56.4 54.0

Class A1 (Services) + 42.0 6.9 8.2 9.6 9.8

Class A2 + 5.9 8.5 8.9 8.9 9.0

Class A3/A5* + 57.6 9.2 11.2 13.7 14.5

Miscellaneous + 30 1.0 1.4 1.4 1.3

Vacant/under

Const. - 20 13.2 11.2 10.1 11.4

Total - 100.0 100.0 100.0 100.0

Source: Goad Centre Reports *excludes Bars/Public houses (A4)

13.55 The number of bars and pubs continued to decline in 2006 according to figures

produced by the Department of Culture, Media and Sport and this was prior to

the smoking ban. In 2006 there were 51,479 pubs and bars in England and

Wales.

13.56 The Beer Orders were acts passed by the government in the early 1990’s which

saw a massive expansion of themed bar operators and pub restaurants, such

as JD Wetherspoons. These outlets generally require a minimum 50,000

population and are usually located on main streets or secondary positions

close to prime retail, commercial and other leisure users. The district’s centres

have a limited provision of themed bar operators. Operators usually require

large premises of 250 - 1,500 sq m, in close proximity to public car parks and

good transport links. The EGi retail requirements identified no requirements by

themed bar operators/pub restaurants in the District.

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13.57 Themed restaurants also expanded rapidly in the 1990’s. These operators have

located in out of centre retail/leisure parks as well as good secondary/primary

high street locations. Fast food operators such as McDonalds and Burger King

have expanded the number of drive through outlets, and town centre outlets.

Outlets have been developed within retail/leisure parks or on busy roads.

Outlets require sites of approximately 0.2 hectares. The EGi published

requirements suggest that there is currently very limited demand from Class A3

and A5 retailers looking to locate premises within the District. The only

requirement is by Subway who is looking for a representation in all four of the

main centres (Baldock, Royston, Letchworth Garden City and Hitchin).

13.58 As indicated in earlier sections of this report, the proportion of Class A3/A5

uses in three of the four main centres in the District is slightly below the

national average of 14.8% with 11.6% in Letchworth Garden City, 13.9% in

Royston and 13% in Hitchin. Baldock is the exception with 20.2% of Class

A3/A5 units.

13.59 Growth in Class A3 to A5 uses within town centres may continue in the future,

and will compete for shop premises with other town centre uses. A balance

between Class A1 and Class A3 to A5 uses needs to be maintained.

13.60 Based on the current mix of non-retail uses within town centres in North

Hertfordshire and the frontage limits in LDF draft Policy 27, it may be

reasonable to assume a further 25% for services and Class A2 to A5 uses.

Future town centre development should provide additional space for these uses

as well as Class A1 retail.

Theatres

13.61 The household survey indicated that 47.5% of respondents in the study area

visit theatres, which is slightly higher than NLP’s average for other surveys.

Central London was the main theatre destination last visited for households

within the study area (50.3%) followed by Stevenage (Gordon Craig Theatre) at

14.9%. In terms of theatres in the District, 5% visited facilities in Hitchin

(Market Theatre, Queen Mother Theatre).

13.62 Taking account of the current provision of theatres in the District there may be

limited scope for new privately operated theatres in North Hertfordshire,

particularly due to the accessibility and quality of theatres in London’s West

End.

Conclusions on Commercial Leisure

13.63 The District of North Hertfordshire has a limited range of commercial leisure,

entertainment and cultural facilities, however, residents also have good access

to facilities outside the District particularly in Stevenage and Luton. The

District’s location within the catchment area of these larger centres will limit

the potential for further commercial leisure and entertainment facilities.

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13.64 There may be potential for more private health club facilities and this may

increase in the future if membership rates increase. There is also theoretical

scope to improve the late night entertainment provision i.e. nightclubs/music

venues. There appears to be limited scope for cinema, theatre or casino uses

due to the existing provision within and/or near the District.

13.65 Three out of four of the main centres within the District have a lower than

average provision of Class A3 to A5 uses. Future town centre development

should provide additional space for bar and restaurant uses (Class A3 to A5) as

well as Class A1 retail, these uses may represent 15% of the Class A uses

within new development.

13.66 Nuffield Health & Wellbeing, National Amusements (Showcase Cinemas),

Bowlplex Plc and Ten Pin Limited (MegaBowl) all have no operator requirement

for facilities in the district.

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14.0 Scope for Accommodating Growth

Floorspace Projections

14.1 The floorspace projections set out in the previous sections assume that new

shopping facilities within North Hertfordshire can maintain their current market

share of expenditure within the study area, recognising that other competing

centres are likely to improve in the future. There are a number of issues that

may influence the scope for new floorspace and the appropriate location for

this development, as follows:

• major retail developments in competing centres, such as Stevenage,

Cambridge and Luton;

• the re-occupation of vacant town centre floorspace;

• the availability of land to accommodate new development;

• the reliability of long term expenditure projections, particularly after 2016;

• the effect of Internet/home shopping on the demand for retail property;

• the acceptability of higher than average trading levels;

• the limited current level of operator demand for floorspace North

Hertfordshire;

• the likelihood that North Hertfordshire’s existing market share of

expenditure will change in the future in the face of increasing competition;

• the potential impact new development may have on existing centres.

14.2 The long term floorspace projections (up to 2021 and beyond) shown in Section

13 should be treated with caution and should only be used as a broad guide,

particularly when translated into the development plan allocations or when used

to guide development control decisions. Long term forecasts may be subject to

change due to unforeseen circumstances. Projected surplus expenditure is

primarily attributable to projected growth in spending per capita. If the growth

in expenditure is lower than that forecast then the scope for additional space

will reduce. Long term projections should be monitored and kept under-review.

Recommendations on monitoring and updating projections are set out in

Section 16.

14.3 The expenditure projections in this study take into account home shopping

made through non-retail businesses, because special forms of trading have

been excluded. The study assumes that special forms of trading will increase

in the future, including the growth of internet shopping. However, the impact

of Internet growth on the demand for retail floorspace is unclear. Some

retailers’ home delivery and Internet services utilise existing stores rather than

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warehouses, for example Tesco Direct. Therefore, Internet sales will not always

significantly reduce the demand for shop floorspace. In addition, some of the

growth in Internet sales may divert trade away from mail order companies

rather than retail operators. Overall the long term impact of home shopping on

expenditure projections is uncertain.

14.4 The quantitative and qualitative assessment of the potential capacity for new

retail floorspace within the previous sections suggests that there is scope for

new retail development within North Hertfordshire, over and above existing

commitments. This section examines the opportunities for accommodating this

projected growth and assesses potential opportunities to accommodate this

floorspace.

14.5 The projections up to 2016 suggest there is scope for about 2,600 sq m net of

convenience floorspace (4,000 sq m gross) and 9,500 sq m net of comparison

floorspace (12,700 sq m gross), over and above existing commitments. In

total 12,100 sq m net (16,700 sq m gross) could be required for Class A1

retail use. Based on the current mix of non-retail uses within town centres in

North Hertfordshire and the frontage limits in LDF draft Policy 27, it may be

reasonable to assume a further 25% for services and Class A2 to A5 uses

suggests a total floorspace figure of 20,900 sq m gross up to 2016. Based on

existing market shares this new floorspace would be distributed as follows:

Table 14.1: Class A1 to A5 Floorspace Projections

Floorspace Sq M Gross Location

Convenience Comparison Other Total

By 2016

Hitchin 1,600 6,300 2,000 9,900

Letchworth GC 2,300* 2,800 1,300 6,400

Baldock n/a 1,300 300 1,600

Royston n/a 2,200 500 2,700

Other 100 100 100 300

Total 4,000 12,700 4,200 20,900

By 2021

Hitchin 2,500 13,200 3,900 19,600

Letchworth GC 3,900 8,300 3,100 15,300

Baldock 400 2,600 700 3,700

Royston 300 4,800 1,300 6,400

Other 200 200 100 500

Total 7,300 29,100 9,100 45,500

By 2026

Hitchin 3,400 21,200 6,200 30,800

Letchworth GC 5,100 14,700 5,000 24,800

Baldock 1,000 4,200 1,300 6,500

Royston 1,100 7,900 2,200 11,200

Other 200 300 100 600

Total 10,800 48,300 14,800 73,900

* Baldock/Royston convenience floorspace over supply at 2016 subtracted from Letchworth

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Accommodating Future Growth

14.6 The sequential approach suggests that designated town centres should be the

first choice for retail and leisure development. In considering this important

issue the following factors should be assessed.

• What is the locational area of need the development seeks to serve and

what existing centre could potentially fulfil the identified area of need?

• Is the nature and scale of development likely to serve a wide catchment

area e.g. a large part of North Hertfordshire?

• Is a site available in one of the designated centres, including vacant

premises and will this site meet the identified need?

• If the development has a more localised catchment area, is a site available

in a local centre and will this site meet the identified need?

14.7 Some forms of retail or leisure facilities, which serve more localised catchment

areas, may be more appropriate within local centres, rather than the main

centres. However, all development should be appropriate in terms of scale and

nature to the centre in which it is located.

14.8 The existing stock of premises may have a role to play in accommodating

projected growth. The retail capacity analysis in this report assumes that

existing retail floorspace can, on average, increase its turnover to sales

floorspace densities. A growth rate of 2% per annum is assumed for

comparison floorspace after 2011, and 0.3% per annum for convenience

floorspace. The adoption of these growth rates represents a balanced

approach. The floorspace projections reflect these assumptions. In addition to

the growth in sales densities, vacant shops could help to accommodate future

growth.

14.9 There were 111 vacant shop units within the four main centres in North

Hertfordshire, a vacancy rate of about 12.7%, which is above the Goad national

average (11.4%). The number of vacant units has increased significantly since

2004 (62 to 111). The vacancy rate is particularly high in Letchworth Garden

City (18.4%). These vacant premises could also help to accommodate growth.

For example, if the current vacancy level fell from 13.4% to 7% (i.e. the vacancy

rate in 2004 and the reoccupation of around 50 vacant properties) this could

accommodate about 10,000 sq m gross of commercial space (assuming 200

sq m gross per unit). Based on existing vacancy levels, this potential re-

occupied space could be distributed as follows:

• Hitchin 2,200 sq m gross;

• Letchworth Garden City 5,600 sq m gross;

• Baldock 1,200 sq m gross; and

• Royston 1,000 sq m gross.

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14.10 If this reduction in vacant units can be achieved then the overall baseline Class

A1 to A5 floorspace projection up to 2016 would reduce from 20,900 sq m

gross to 10,900 sq m gross. The 2021 floorspace projection would reduce

from 45,500 sq m gross to 35,500 sq m gross.

14.11 The short term priority during the recession should be the reoccupation of

vacant floorspace, but this should not preclude investment within appropriate

town centre locations.

Potential Development Opportunities

14.12 A review of potential development sites has been undertaken in the four main

centres in the District. Sites in each centre have been evaluated, in terms of

their implications on the scope and need for additional retail and leisure

facilities in the authority, and have been assessed against the following

factors:

• existing land uses and availability, categorised as follows:

- short to medium term – up to 2016;

- long term - likely to be completed after 2016;

• commercial potential for retail/leisure development and the most likely

form of development, categorised as follows:

- prime site - likely to attract a developer and occupiers;

- secondary site – which may generate limited demand or only demand for

a specific kind of use.

• potential scope to accommodate additional retail/leisure floorspace (net

increase), categorised as follows:

- small scale - under 1,000 sq m gross floorspace;

- medium scale – 1,000 to 2,500 sq m gross floorspace;

- large scale - over 2,500 sq m gross floorspace;

• potential development constraints; and

• possible alternative uses.

14.13 The overall development prospects of each opportunity, taking on board all of

the factors listed above, has been categorised as follows:

• Good - development sites that have good prospects for providing additional

retail/leisure floorspace, and should be considered for implementation in

the short to medium term;

• Reasonable - development sites which are well located and may provide

potential for additional floorspace, although obstacles to development will

need to be overcome, but implementation may only be achieved in the long

term; and

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• Poor - development sites that may be unattractive or unsuitable for retail or

leisure development where their delivery is very uncertain.

14.14 This overall rating is based on an initial evaluation for each site. The level of

analysis undertaken at this stage is limited, i.e. detailed appraisals of

development constraints, land ownership and potential development costs have

not been undertaken. More detailed examinations of each site will need to be

undertaken before sites can be brought forward for development or ruled out as

viable options. The evaluations undertaken for each opportunity are not

detailed planning appraisals and they do not imply that planning permission

should be granted or refused for retail/leisure development on any site.

However, the evaluation is expected to identify potentially suitable development

opportunities that may be worthy of further consideration by the Council. This

evaluation provides a framework within which the Council can consider the

implementation of a development strategy for each centre.

Hitchin

14.15 As indicated above, based on existing market shares the requirement for

additional floorspace to accommodate new Class A1 to A5 uses in Hitchin

could be 9,900 sq m gross by 2016 increasing to 19,600 sq m gross by 2021.

It is reasonable to assume that some of this projection (about 2,200 sq m

gross) could be met by the reoccupation of vacant floorspace in the town

centre. The re-occupation of the former B&Q retail warehouse unit could also

accommodate (2,000 sq m gross).

14.16 Four short to medium term potential development sites within Hitchin could be

considered to meet the remaining projection up to 2016 (5,700 sq m gross),

as follows:

• Churchgate Development Area (up to 4,000 sq m gross);

• Paynes Park (up to 3,000 sq m gross);

• Hermitage Road South Side (up to 1,000 sq m gross); and

• Former Bus Depot, Fishponds Road (up to 800 sq m gross).

14.17 There should be potential to accommodate the short to medium term

floorspace projection up to 2016 in Hitchin. However in the longer term

(between 2016 and 2021) it may not be possible to accommodate all projected

growth (based on the maintenance of current market shares), which may result

in a reduction in Hitchin’s market share of expenditure, particularly if proposed

major retail development is implemented in Stevenage town centre.

14.18 In order to maintain Hitchin’s market share in the longer term, it may be

necessary to identify out-of-centre sites, or alternatively redistribute growth from

Hitchin to Letchworth Garden City or Stevenage. For example, Hitchin attracts

about 9% of its comparison trade from the Letchworth Garden City, Baldock and

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Royston zones within the east of the study area, and a further 9% of trade

comes from the villages between Hitchin and Stevenage. In the long term it

may be appropriate to plan for a reduction in Hitchin’s market share within

these areas, because this would not have an adverse impact on shopping

travel patterns and the length of shopping trips.

Letchworth Garden City

14.19 The requirement for additional floorspace to accommodate new Class A1 to A5

uses in Letchworth Garden City could be 6,400 sq m gross by 2016 increasing

to 15,300 sq m gross by 2021, of which 5,600 sq m gross could be met by the

reoccupation of vacant floorspace.

14.20 The two main potential development areas within Letchworth Garden City that

could be considered to meet the remaining projection up to 2021 (9,700 sq m

gross), are as follows:

• The Wynd (up to 4,500 sq m gross of additional floorspace);

• Arena Parade (up to 5,000 sq m gross of additional floorspace);

• Junction of Gernon Road/Broadway (up to 1,000 sq m gross).

14.21 The implementation of either the Wynd or Arena Parade redevelopment could

meet the remaining projection up to and beyond 2016. Development in

Letchworth Garden City could assist in clawing back expenditure leakage to

Hitchin, and some of the identified growth in Hitchin could be transferred to

Letchworth Garden City.

Baldock

14.22 The requirement for additional floorspace to accommodate new Class A1 to A5

uses in Baldock could be 1,600 sq m gross by 2016 increasing to 3,700 sq m

gross by 2021, of which 1,200 sq m gross could be met by the reoccupation of

vacant floorspace.

14.23 Vacant shop premises and current store extension proposals by Tesco (if

implemented) would be sufficient to meet the requirement for additional

convenience and comparison sales floorspace in Baldock for the foreseeable

future. In the longer term there are a number of other small scale potential

development opportunities, as follows:

• Police Station (up to 1,000 sq m gross);

• Town Hall (700 sq m gross);

• former George and Dragon Public House (up to 500 sq m gross);

• former Goldencrest Inn (up to 500 sq m gross).

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Royston

14.24 The requirement for additional floorspace to accommodate new Class A1 to A5

uses in Royston could be 2,700 sq m gross by 2016 increasing to 6,400 sq m

gross by 2021, of which 1,000 sq m gross could be met by the reoccupation of

vacant floorspace.

14.25 Three short to medium term potential development sites within Royston could

be considered to meet the remaining projection up to 2016 (1,700 sq m

gross), as follows:

• Angel Pavement redevelopment (up to 800 sq m gross additional);

• Princes Mews East and West (up to 500 sq m gross additional); and

• End of Upper King Street (up to 500 sq m gross addition).

14.26 In the longer term, the Civic centre area could accommodate growth between

2016 and 2021.

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15.0 Review of the Emerging Local Development

Framework

The Core Strategy Preferred Options

15.1 Within the Core Strategy Preferred Options Paper September 2007 the following

emerging policies are relevant to this study:

• Core Policy L: Town and local centres; and

• Core Policy M: Additional retail floorspace.

Policy L: Town and Local Centres

15.2 Draft Policy L seeks to identify the hierarchy of centres within the District, and

indicates the Council will promote, protect and enhance the retail and service

function of these centres. Development in the centres must be consistent with

the adopted town centre strategies and must also be appropriate to the size,

scale, function, catchment area, historic and architectural character of the

centre.

15.3 PPS6 indicates that local planning authorities should adopt a positive and

proactive approach to planning for the future of the centres within their areas,

whether planning for growth, consolidation or decline. Local planning

authorities are expected to set out a vision and strategy for the pattern and

hierarchy of centres, including town, district and local centres within their area.

This strategy should set out how the role of different centres will contribute to

the overall vision for their area. This approach is not expected to change in the

emerging PPS4.

15.4 North Hertfordshire’s centres are not identified in regional policy, and it is

necessary for the Core Strategy to define the hierarchy of centres. Cambridge

is designated as a Regional Centre, whilst Bedford, Luton, Stevenage and

Welwyn Garden City are designated as Major Town centres. In our view the

draft Core Strategy clearly defines the current hierarchy of centres, with four

town centres (Hitchin, Letchworth Garden City, Baldock and Royston) and

thirteen “village/neighbourhood centres”.

15.5 Consistent with the draft Core Policy L, development should be appropriate in

terms of scale and the catchment area the centre serves.

Policy M: Additional Retail Floorspace

15.6 PPS6 indicates that development plans should access the need for

development broken down into five year intervals, and should identify a range of

sites to accommodate this need. It is also necessary to regularly monitor and

update projections.

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15.7 The draft Core Strategy, consistent with PPS6, seeks to plan positively for town

centres and growth. Policy M indicates that the Council will seek to allocate

sites sufficient to meet the identified need for retail floorspace up to 2016.

The 2006 retail study update suggested 34,000 sq m gross would be required

by 2016 (30,000 sq m of comparison goods and 4,000 sq m gross of

convenience). Policy M suggests development on non-allocated sites should

not harm the bringing forward of allocated sites, which is consistent with the

impact tests in both PPS6 and draft PPS4.

15.8 The next version of the Core Strategy should update and roll forward the retail

floorspace projections as set out in Section 12 of this report. The effects of

the recession have significantly reduced short term projections particularly for

comparison goods expenditure growth, and this will affect the timing of new

development. The revised projections up to 2016 are as follows:

• Comparison goods 13,000 sq m gross;

• Convenience goods 4,000 sq m gross.

15.9 It will also be necessary to roll the projections forward a further ten years, and

a further indicative projections could be provided for the period 2016 to 2021

and 2021 to 2026. However, medium to long term projections should be

treated with caution, particularly from 2021 to 2026.

2016-2021

• Comparison goods 16,000 sq m gross;

• Convenience goods 3,000 sq m gross.

2021-2026

• Comparison goods 19,000 sq m gross;

• Convenience goods 3,000 sq m gross.

15.10 Some forms of retail or leisure facilities, which serve more localised catchment

areas, may be more appropriate within local centres, rather than the main

centres. However, all development should be appropriate in terms of scale and

nature to the centre in which it is located.

15.11 The Core strategy should continue to indicate that these floorspace projections

are indicative and should not be viewed as minimum targets or maximum limits.

Development Policies

15.12 Relevant emerging policies within the Development Policies Preferred Options

Paper September 2007 are Policies 25 to 30.

Development Policy 25: Tourism

15.13 Tourist and visitor attractions can be main town centre uses as specified in

PPS6 and draft PPS4. Draft Policy 25 actively plans for growth in this sector.

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The policy also correctly indicates that attractions can be accommodated in

town centres. The intensity of use/number of visitors will be key factors in

determining the location of these attractions.

Development Policy 26: New retail and leisure development

15.14 Policy 26 relates to the sequential approach for new retail and leisure

development (i.e. main town centre uses as specified in PPS6). It also sets out

the main criteria for development outside town centres.

15.15 In our view it may not be necessary to list all the criteria from PPS6 within

Policy 26, and it may be sufficient to refer to Central Government policy in PPS6

and the emerging PPS4, particularly given that the criteria may change in the

adopted version of PPS4, i.e. the need criterion may be removed. This

approach could prevent the policy from becoming out-of-date.

15.16 The sequential approach as set out in Policy 26 may not adequately

differentiate between retail and leisure uses. PPS6 indicates that the first

preference for retail uses should be the primary shopping area, which will

comprise the primary frontages and the secondary frontages that are

contiguous with the primary frontages. However, the first preference for leisure

uses may cover a wider area, i.e. the defined town centre, which will include the

primary shopping area and other parts of the centre. In our view the wording in

PPS6 suggests leisure development should not be redirected from these “other

parts of the town centre” to the “primary shopping area” in the same way as

retail development. Furthermore, PPS6 suggests in some small centres the

primary shopping area and the town centre boundary will cover the same area.

In order to clarify Policy 26, the primary shopping area, town centre and local

centre boundaries should be clearly defined.

15.17 Baldock and Royston are relatively small town centres that are predominantly

surrounded by residential uses. These centres do not have significant adjoining

areas with predominantly leisure, business and other main town centre uses,

and as suggested in PPS6, the town centre boundary may not extend beyond

the primary shopping area in these centres. In Baldock and Royston, the town

centre boundary could be tightly draw around the commercial properties, i.e.

those that are currently designated as primary and secondary frontages in the

adopted local plan. Supporting text to Policy 26 should make clear that these

frontages constitute the town centre boundary.

15.18 Hitchin and Letchworth Garden City are larger centres, but are also

predominantly surrounded by residential uses. Letchworth Garden City has

some civic and office uses that could be included within a wider town centre

boundary, but the railway line to the north and residential properties on Norton

Way South and Gernon Road suggest any defined primary shopping area and

town centre boundary will extend the same distance to the north, east and

south of the centre.

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15.19 In Hitchin and Letchworth Garden City, the supporting text could indicate that

the town centre boundary relates to all commercial properties that are currently

designated as primary and secondary frontages. This approach would not

prevent the Council from allocating development sites that effectively extend

the town centre boundary.

15.20 If this approach to the primary shopping area/town centre boundaries is

adopted, then the second sequential approach criterion (i.e. other parts of the

town centre” can be deleted and Policy 26 could be simplified.

15.21 The other criteria in Policy 26, relating to impact and accessibility, are broadly

consistent with PPS6 policy, however the Council should consider the following

issues:

• whether the need test should be included in Policy 26, bearing in mind the

requirement to demonstrate need may be removed by PPS4, and the policy

may become out-of-date;

• notwithstanding the potential removal of the need test, PPS6 does not give

equal weight to quantitative or qualitative need, as implied by Policy 26.

PPS6 gives more weight to quantitative need, but suggests Councils may

take into account qualitative need;

• the preference for brownfield rather than greenfield sites is not included

within PPS6, and perhaps this criterion should relate to all forms of

development and should be covered by a more general policy within the

Development Plan; and

• the policy excludes the impact test for development within centres which is

inconsistent with PPS6. Development in centres should be proportionate in

scale and nature and should not harm other designated centres.

15.22 We recommend that, in view of potential policy changes in PPS4, Policy 26

could be simplified. In terms of the sequential approach Policy 26 could

indicate that the first preference will be for development within the town centres

and local centres, and that development outside of these centres will need to

comply with the sequential approach and assessment of need as set out in

PPS6 (or any subsequent replacement policy).

15.23 In terms of the other criteria for new development, Policy 26 should also refer

to the tests in PPS6 (or any subsequent replacement policy). In our view it is

not necessary to reiterate these PPS6 tests in Policy 26. However, the

reference to appropriate development within centres and the 500 sq m gross

limit within local centres should remain.

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Development Policy 27: Primary and secondary shopping frontages

15.24 This policy seeks to maintain the vitality and viability of town centres by

supporting a mixture of uses. PPS6 suggests planning authorities may define

primary and secondary frontages, and primary frontages should contain a high

proportion of retail use. Secondary frontages will have greater diversity.

However, PPS6 (and draft PPS4) provides limited guidance on the definition of

primary and secondary frontages or how policy should seek to balance diversity

and the need to maintain retail uses in town centres.

15.25 The approach adopted in the Policy 27 allows a reasonable level of flexibility in

both the primary and secondary frontages where up to 20% and 40% of any

frontage can be non-shop A1 use. The approach in Policy 27 also prevents

concentrations of non-shop use and dead frontages, as well as controlling the

overall level of non-A1 use across the centre as a whole. In our view this

approach is beneficial because it is relatively easy to implement and it provides

a clear approach for applicants, occupiers and development control officers.

15.26 Based on the current mix of uses within the town centres, as highlighted in

Sections 8 to 11, the approach set out in Policy 27 seems reasonable and

appropriate. In general, the policy should ensure that around 70% of shop

units across the centres as a whole are retained for Class A1 use, which is

consistent with Goad’s national average for town centres across the country.

15.27 The current designation of primary and secondary frontages appears

appropriate in all centres and no changes are recommended. However, the re-

designation of Angel Pavement in Royston as secondary frontage should be

considered in order to assist the reoccupation of vacant units. In our view this

is unlikely to harm the vitality and viability of the town centre. Alternatively, the

area could be redeveloped to provide larger retail units and the primary frontage

designation could be retained, particularly on the main frontages.

Development Policies 28 and 29: Local centres and scattered local facilities

15.28 Policy 28 seeks to protect Class A1 shop uses in local centres and ensure

proposals add to the vitality and viability of the centre.

15.29 The objectives of this policy are consistent with PPS6, which indicate

(paragraph 2.55) that the network of local centres is essential to provide easily

accessible shopping to meet people’s day-to-day needs, and the mix of uses in

local centres should be carefully managed.

15.30 The first part of Policy 28 relates to the loss of Class A1 and the second part

relates to the loss of other services (Class A2/3/4/5, D1 or D2). The criteria

for the first part of the policy suggest that where a Class A1 shop is vacant, a

change of use may be acceptable (to any other use) if the unit has been vacant

for one year.

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15.31 There are two key issues; first the balance and diversity of uses i.e. the mix of

Class A1 and A2/3/4/5, D1 and D2 uses, and second the loss of

shop/services altogether to any other use.

15.32 The criteria in the first part of the policy relating to vacant shops, does not

appear to apply for vacant Class A2/3/4/5, D1 or D2 uses, and the loss of

these uses will only be permitted in “exceptional circumstances”. The criterion

to protect non-A1 services appears to be more robust than for Class A1 uses,

because it appears easier to secure a change of use for a vacant Class A1 unit

to non-shop/service use than for vacant Class A2/3/4/5, D1 or D2 units.

15.33 The wording of the policy could be changed to indicate that the change of use

from all A1, A2 to A5, D1 and D2 to other uses will only be permitted in

exceptional circumstances. The first part of the policy could relate to changes

of use from A1 to A2/3/4/5, D1 and D2 only. The second part would then

relate to the loss of all shop/services units to any other use.

15.34 Policy 29 seeks to protect where possible scattered local shops, services and

facilities in towns and villages. This approach is consistent with guidance in

PPS6 (paragraphs 2.58 to 2.62). PPS6 indicates that planning authorities

should seek to protect existing facilities.

Development Policy 30: Eating, drinking and entertainment uses

15.35 This policy seeks to control the impact of eating, drinking and entertainment

uses on amenity. PPS6 provides guidance on managing the evening economy

and indicates that local planning authorities should control the impact of these

uses on the character and function of the centre, anti-social behaviour, crime

and the amenities of nearby residents.

15.36 Criteria 2 to 6 relate to physical impacts e.g. amenity, traffic and character.

The first criterion relates to the over-concentration of eating, drinking and

entertainment uses, which may result in an adverse physical impact. However,

the aim of this criterion should also relate to the need for diversity and the

retention of a balance of uses within centres and specific frontages. This part

of the policy should refer to Policy 27, which deals with diversity and over-

concentrations of non-retail uses in more detail.

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16.0 Conclusions and Recommendations

16.1 This report provides a District wide needs assessment for retail and

commercial leisure uses in the North Hertfordshire. It provides a guide to the

shopping and leisure needs of the District up to 2011, 2016, 2021 and 2026.

The principal conclusions of the analysis contained within this study are

summarised below.

Meeting Shopping Needs in the District

16.2 Overall, in order to meet projected growth in expenditure, there is a need for

additional shopping and service facilities. Future planning policy and site

allocations should seek, in line with PPS6, to identify opportunities to

accommodate growth, within 5 year periods.

16.3 The floorspace projections shown in this report provide broad guidance and

should be used as an indicator when assessing major retail proposals.

Applicants proposing retail developments should base their supporting retail

need and impact assessment on the approach adopted in this study, updated

as necessary.

16.4 Meeting the projections between 2009 and 2016 remains the priority. The

projections should not be considered to be maximum or minimum limits or

targets, particularly when used to guide development control decisions.

However, the projections provide a broad quantum of floorspace likely to be

required and the potential phasing of development, which will assist in

identifying development allocations.

16.5 Floorspace projections should not inhibit competition between retailers when

located within centres, subject to the consideration of scale and impact.

However, if an out-of-centre proposal exceeds the floorspace projections then

the need for the proposal and impact will need to be carefully considered.

16.6 Long term forecasts up to 2021 and 2026 may be more susceptible to change,

due to unforeseen circumstances. Projected surplus expenditure beyond 2016

is attributable to projected growth in spending per capita, extrapolated from

past growth projections. If the growth in expenditure is lower than that forecast

then the scope for additional space will reduce. Long term projections should

be monitored and kept under review. The implications of major retail

development within and surrounding the District should also be monitored and

the affects proposals may have on the demand for additional development in

North Hertfordshire District should be considered carefully.

Accommodating Future Growth

16.7 The sequential approach suggests that town and centres should be the first

choice for retail development. In North Hertfordshire District the preferred

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location for retail development needs to be carefully considered, particularly for

major development which may have an extensive catchment area.

16.8 The existing stock of premises may have a role to play in accommodating

projected growth. The retail capacity analysis in this report assumes that

existing retail floorspace can, on average, increase its turnover to sales

floorspace densities. The floorspace projections reflect these assumptions. In

addition to the growth in sales densities, vacant shops could help to

accommodate future growth.

16.9 The existing 2009 shop vacancy rate is much higher than that recorded in

2004. The number of vacant units has increased significantly since 2004 (62

to 111). These vacant premises could also help to accommodate growth in the

short term. The strategy should seek to reduce vacancy levels to about 7%

(i.e. the vacancy rate in 2004) and these reoccupied units could accommodate

about 10,000 sq m gross of commercial space.

16.10 Growth in sales densities and vacant shops will not be able to accommodate all

the future growth in retail expenditure, therefore potential development sites

need to be identified through the Local Development Framework process to

accommodate growth up to and beyond 2016.

Convenience Goods Development

16.11 On the basis of the assumption that existing convenience retailers trade at

national average turnover levels, the quantitative capacity analysis indicates

there is potential for further convenience goods floorspace (4,000 sq m gross)

within the District up to 2016, increasing to 7,300 sq m gross by 2021.

16.12 Based on existing shopping patterns, a significant proportion of the projected

expenditure surplus is concentrated in Letchworth Garden City (2,800 sq m

gross by 2016). The quantitative capacity in Letchworth Garden City could be

met by the proposals for a food store within the Wynd redevelopment.

16.13 Within Baldock and Royston, the projections suggest there will be no surplus of

convenience expenditure up to and beyond 2016, based on existing market

shares. There appears to be no requirement to allocate sites for convenience

retail development within these two towns for the foreseeable future.

Nevertheless, the absence of quantitative capacity in Baldock and Royston

should not necessarily prevent qualitative improvements to existing facilities,

subject to the sequential and impact tests.

16.14 In Hitchin there may be scope for some convenience retail development (about

1,600 sq m gross by 2016) perhaps in the form of store extensions or a new

medium sized store. In the longer term, there may be scope for an additional

food superstore in the period 20121 to 2026.

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Comparison Goods Development

16.15 The strategy should seek to promote further comparison retail development

within Hitchin and Letchworth Garden City town centres, as the main

comparison shopping destinations in the District. The strategy should seek to

maintain their current position in the shopping hierarchy and seek to maintain

the centre’s existing market share of expenditure. In order to maintain their

existing position it will be necessary to continue to improve comparison

shopping facilities in the longer term. Comparison retail development within

Baldock and Royston should be consistent in terms of scale and nature of the

centre and should not serve a District wide catchment area.

16.16 The quantitative capacity analysis indicates that in the short to medium term up

to 2016 there could be scope for about 12,700 sq m gross of comparison

floorspace in the District as a whole, and this could increase to 29,100 sq m

gross by 2021.

16.17 The Council should seek to identify sites within the designated centres to meet

the short to medium term floorspace projections up to 2016, and then longer

term opportunities to meet projections up to 2021/2026. Sites identified in

the LDF should continue to be explored with the landowner/developers,

recognising it may take a number of years to complete complex developments.

16.18 Any major comparison retail proposals outside the designated centres will be

required to demonstrate there is a need for the development proposed (subject

to proposed draft PPS4), comply with the sequential approach to site selection,

and the applicant will also need to demonstrate the proposal will not have an

unacceptable impact on existing centres. Development within centres will also

need to be consistent in terms of scale and nature to the role of that centre

and the catchment area the centre serves.

Commercial Leisure and Other Town Centres Uses

16.19 The provision of leisure, entertainment and cultural facilities within the District

is limited but reflects the size of its catchment and the fact that residents also

have good access to facilities in neighbouring towns such as Stevenage, Luton

and Cambridge. The District’s location within the catchment area of these

larger centres will limit the potential for further commercial leisure and

entertainment facilities.

16.20 There may be potential for more private health club facilities and this may

increase in the future if membership rates increase. There is also theoretical

scope to improve the late night entertainment provision i.e. nightclubs/music

venues. There appears to be limited scope for cinema, theatre or casino uses

due to the existing provision within and/or near the District.

16.21 Three out of four of the main centres within the District have a lower than

average provision of Class A3 to A5 uses. Future town centre development

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should provide additional space for bar and restaurant uses (Class A3 to A5) as

well as Class A1 retail, these uses may represent 15% of the Class A uses

within new development. Taking into account Class A2 uses an additional

allowance of 25% over and above Class A1 retail floorspace could be required.

Scale of Development

16.22 Large-scale development which serves a significant part of the District should

be concentrated within the larger centres, i.e. in Hitchin and Letchworth Garden

City Town Centres.

16.23 Hitchin and Letchworth Garden City are the largest centres and should continue

to act as the principal centres within the District. Baldock and Royston should

complement Hitchin and Letchworth Garden City town centres by providing for

main and bulk convenience food shopping and a reasonable range of

comparison shopping facilities and other services. The village and

neighbourhood centres should cater for top-up and basket convenience

shopping and services, but are likely to provide a more limited range of

comparison shopping.

16.24 The sequential approach indicates that town, district and local centres are the

preferred location for new retail/leisure/cultural development. Some forms of

development may be more appropriate in smaller centres, if there are localised

areas of deficiency. The key issues are the nature and scale of retail/leisure

development proposed and the catchment area the development seeks to

serve. Development should normally be consistent in terms of scale and

nature with the character and role of the nearest centre. In our view the Core

Strategy provides clear advice in this respect.

16.25 In general development within the village and neighbourhood centres should

primarily serve the village/settlement within which it is located, and perhaps

smaller nearby settlements which do not have a centre. Neighbourhood

centres within the main towns, i.e. in the urban area but outside the town

centre serving that town, should primarily serve walk-in catchment areas.

Emerging Local Development Framework Policies

16.26 Emerging LDF policies have been reviewed in the context of the findings of this

study. The key issues are summarised below.

16.27 The Core Strategy should define a hierarchy of centres with four town centres

(Hitchin, Letchworth Garden City, Baldock and Royston and thirteen

“village/neighbourhood centres”.

16.28 Policy M indicates that the Council will seek to allocate sites sufficient to meet

the identified need for retail floorspace up to 2016. The next version of the

Core Strategy should update and roll forward the retail floorspace projections,

as follows:

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Up to 2016

• Comparison goods 13,000 sq m gross;

• Convenience goods 4,000 sq m gross.

2016-2021

• Comparison goods 16,000 sq m gross;

• Convenience goods 3,000 sq m gross.

2021-2026

• Comparison goods 19,000 sq m gross;

• Convenience goods 3,000 sq m gross.

16.29 Policy 26 of the Development Policies DPD set out the main tests in PPS6. In

our view it may not be necessary to list all the criteria from PPS6 within Policy

26, and it may be sufficient to refer to Central Government policy in PPS6 and

the emerging PPS4.

16.30 The sequential approach as set out in Policy 26 may also not adequately

differentiate between retail and leisure uses. The supporting text to Policy 26

should clarify this issue. In terms of the other criteria for new development,

Policy 26 should also refer to, but not repeat, the tests in PPS6 (or any

subsequent replacement policy), i.e. the need, impact and accessibility tests.

The reference to appropriate development within centres and the 500 sq m

gross limit within local centres should remain.

16.31 The approach adopted in the Policy 27 relating to changes of use in shopping

frontages allows a reasonable level of flexibility in both the primary and

secondary frontages. The current designation of primary and secondary

frontages appears appropriate in all centres and no changes are recommended.

However, the re-designation of Angel Pavement in Royston as secondary

frontage should be considered.

16.32 Policy 28 relates to protecting retail uses in local centres. We believe the

wording of this policy could be tightened.

Future Strategy Implementation and Monitoring

16.33 There are a number of broad areas of possible action the Council could pursue

in order to maintain and enhance the role of shopping centres within the

District and to address the weaknesses highlighted in the centre health checks,

as follows:

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• application of guidance within PPS6, particularly relating to need and the

sequential approach in determining out-of-centre retail and other

development proposals that generate significant numbers of trips;

• improving the range and choice of shops and services in all centres (where

appropriate in terms of scale) by encouraging intensification, development

and the re-occupation of vacant premises, and continuing to promote the

centres through town centre management initiatives.

• maintaining the generally high quality environment within each centre and

implementation of the BID scheme;

• measures to improve accessibility and public transport to the town centres

in order to encourage more residents to shop in their nearest centre, which

may involve maintaining an appropriate level of car parking at a competitive

cost and safeguarding and improving public transport services;

• measures to bring forward development opportunities to improve the

availability of modern premises suitable for new occupiers.

• pro-active approach to site assembly which may require the use of

compulsory purchase powers.

16.34 The recommendations and projections within this study are expected to assist

the Council in preparing development plan policies over the coming years and

to assist development control decisions during this period. The study provides

a broad overview of the potential need for further retail and leisure development

up to 2016, with longer term forecast up to 2021 and 2026. However,

projections are subject to uncertainty and forecasts may need to be amended

to reflect emerging changes as and when new information becomes available.

In particular long-term projections up to 2026 should be treated with caution.

16.35 Therefore, we would recommend that this retail/leisure capacity study should

be updated in 4-5 years time and the floorspace projections rolled forward. The

following key assumptions should be updated as necessary:

• population projections;

• local expenditure estimates (information from Experian or other recognised

data providers);

• growth rate assumptions for expenditure per capita (information from

Experian or other recognised data providers);

• the impact of potential increases in home and internet shopping;

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• existing retail floorspace and average turnover to floorspace densities

(floorspace surveys and turnover data from Management Horizons, Retail

Ranking); and

• implemented development within and around the study area.

16.36 These key inputs into the retail/leisure capacity assessment can be amended

to provide revised capacity projections. We do not envisage that the structure

of the capacity assessment set out in this report will need to be amended. It

may be necessary to undertake an updated household survey to address the

implementation of major developments that will significantly alter

shopping/leisure patterns in the District e.g. within Stevenage town centre.

16.37 The Council should continue monitoring and updating the centre health checks

provided in this study on a regular basis to accord with the provisions of the

Planning and Compulsory Purchase Act 2004 with regard to the submission of

annual monitoring reports. In particular changes in Class A1 representations

and vacancy rates should be monitored. Property market data should also be

monitored i.e. rents. The visitor survey and pedestrian flow counts could be

updated less frequently e.g. bi-annually.

16.38 Many of the recommendations contained in this study have been formulated

having regard to the guidance set out in PPS6. This guidance is currently under

review by the Government and the final version of PPS4 may be published later

this year and the Council may need to review our recommendations in the light

of changes made. This will be particularly relevant to new guidance covering the

need and sequential test and implications for the annual monitoring of policies.

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Appendix A

Study Area and Existing Retail Facilities

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North Hertfordshire District Council Study Area Zones

Zone Area Postcode Sectors Population

1 Hitchin SG 4 0

SG 4 9

SG 5 1

SG 5 2

30,361

2 Letchworth SG 6 1

SG 6 2

SG 6 3

SG 6 4

32,949

3 Baldock SG 7 5

SG 7 6

12,678

4 Royston SG 8 0

SG 8 5

SG 8 6

SG 8 7

SG 8 8

SG 8 9

SG 9 0

39,460

5 North Herts South

(Rural)

SG 1 6

SG 3 6

SG 4 7

SG 4 8

19,943

6 Shefford/Stotfold

SG 5 3

SG 5 4

SG15 6

SG16 6

SG17 5

32,802

7 East of Luton AL 4 8

AL 5 5

LU 2 8

LU 2 9

38,356

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Table 1A - Convenience Floorspace and Expected Turnover (2007 prices)

Hitchin Net Sales % Convenience Turnover to Sales Total

Floorspace Convenience Sales Floorspace Floorspace Convenience

Sq M Sales Sq M Density Per Sq M Turnover £M

Waitrose, Town Centre 2,347 95% 2,230 £11,142 £24.84

Marks & Spencer Simply Food 200 100% 200 £11,814 £2.36

Sainsbury, Whinbush Road 2,308 90% 2,077 £9,548 £19.83

Netto, Town Centre 475 95% 451 £5,763 £2.60

Iceland, Town Centre 473 95% 449 £5,505 £2.47

Other town centre 1,085 100% 1,085 £4,000 £4.34

Local shops 630 100% 630 £3,500 £2.21

Total 7,518 7,122 £8,236 £58.66

Letchworth Net Sales % Convenience Turnover to Sales Total

Floorspace Convenience Sales Floorspace Floorspace Convenience

Sq M Sales Sq M Density Per Sq M Turnover £M

Morrisons, Town Centre 3,005 85% 2,554 £10,814 £27.62

Marks & Spencer Simply Food 409 95% 389 £11,814 £4.59

Iceland, Town Centre 468 95% 445 £5,505 £2.45

Other town centre 1,295 100% 1,295 £4,000 £5.18

Sainsbury, Third Avenue 4,261 75% 3,196 £9,548 £30.51

Lidl, Jubilee Road 846 90% 761 £2,679 £2.04

Local shops 650 100% 650 £3,500 £2.28

Total 10,934 9,290 £8,038 £74.67

Royston Net Sales % Convenience Turnover to Sales Total

Floorspace Convenience Sales Floorspace Floorspace Convenience

Sq M Sales Sq M Density Per Sq M Turnover £M

Somerfield, Town Centre 1,239 90% 1,115 £6,636 £7.40

Other town centre 441 100% 441 £4,000 £1.76

Tesco, Old North Road 4,420 75% 3,315 £13,203 £43.77

Local shops 100 100% 100 £3,500 £0.35

Total 6,200 4,971 £10,718 £53.28

Baldock Net Sales % Convenience Turnover to Sales Total

Floorspace Convenience Sales Floorspace Floorspace Convenience

Sq M Sales Sq M Density Per Sq M Turnover £M

Tesco Extra, High Street 5,719 56% 3,195 £13,203 £42.18

Other town centre 595 100% 595 £4,000 £2.38

Local Shops 100 100% 100 £3,500 £0.35

Total 6,414 3,890 £11,546 £44.91

GRAND TOTAL 31,066 25,273 £9,161 £231.52

Comparison Sales Floorspace in Food Stores Sq M Net 5,793

Sources: IGD Food Store Directory 2006

North Hertfordshire Floorspace Survey 2008

NLP Site Survey 2009

DPP - Tesco Baldock Statement

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Table 2A - Comparison Floorspace

Hitchin Gross Net Sales

Floorspace Floorspace

Sq M Sq M

Town centre comparison shops 25,010 17,507

Comparison floorspace in food stores n/a 396

Hitchin Local Centres 1,089 762

Hitchin Total 18,665

Letchworth Gross Net Sales

Floorspace Floorspace

Sq M Sq M

Town centre comparison shops 14,660 10,262

Comparison floorspace in food stores n/a 1,644

Letchworth Local Centres 503 352

Focus 2,914 2,623

Carpetright 500 400

Topps Tiles 500 400

Pets at Home 1,100 900

JJB Sport 1,800 1,500

Dreams Beds 800 650

Halfords 700 600

Wickes DIY Store 2,418 2,176

Letchworth Total 21,508

Royston Gross Net Sales

Floorspace Floorspace

Sq M Sq M

Town centre comparison shops 6,557 4,590

Comparison floorspace in food stores n/a 1,229

Royston Total 5,819

Baldock Gross Net Sales

Floorspace Floorspace

Sq M Sq M

Town centre comparison shops 4,190 2,933

Comparison floorspace in food stores n/a 2,524

Baldock Total 5,457

GRAND TOTAL n/a 51,448

Sources: North Hertfordshire Floorspace Survey 2008, Updated by NLP April 2009

Table 1A

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Table 3A - Estimated Turnover of Committed Retail Development and Proposals (2007 prices)

Convenience (2009) - Commitments

Store Net Sales Convenience Convenience Turnover Total

Floorspace % Sales Floorspace Density Convenience

Sq M Floorspace Sq M Net £ per Sq M Turnover £M

Lidl, Jubilee Road, Letchworth Garden City 440 100% 440 £2,679 £1.18

Marks & Spencer Simply Food, Letchworth -202 100% -202 £11,812 -£2.39

Somerfield, Royston (reoccupied by Morrisons) -1,239 90% -1,115 £6,636 -£7.40

Morrisons, Royston (former Somerfield store) 1,239 90% 1,115 £10,814 £12.06

Total 238 - 238 - £3.45

Convenience (2009) - Propsoals

Store Net Sales Convenience Convenience Turnover Total

Floorspace % Sales Floorspace Density Convenience

Sq M Floorspace Sq M Net £ per Sq M Turnover £M

New food store, The Wynd, Letchworth Garden City 1,700 90% 1,530 £10,000 £15.30

Tesco Extension, Baldock 1,764 71% 1,254 £13,203 £16.56

Total 3,464 - 2,784 - £31.86

Comparison (2009) - Commitments

Store Net Sales Comparison Comparison Turnover Total

Floorspace % Sales Floorspace Density Comparison

Sq M Floorspace Sq M Net £ per Sq M Turnover £M

Market Hall, 29-33 Commerce Way, Letchworth GC 1,540 100% 1,540 £5,000 £7.70

Garden Square Extension 130 100% 130 £5,000 £0.65

Market Place, Royston 150 100% 150 £5,000 £0.75

Total 1,820 - 1,820 - £9.10

Comparison (2009) - Proposals

Store Net Sales Comparison Comparison Turnover Total

Floorspace % Sales Floorspace Density Comparison

Sq M Floorspace Sq M Net £ per Sq M Turnover £M

The Wynd Redevelopment (net increase in floorspace) 1,500 80% 1,200 £5,000 £6.00

Tesco Extension, Baldock 1,764 29% 510 £9,042 £4.61

Total 1,500 - 1,200 - £6.00

Source: NHDC

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Appendix B

Convenience Retail Assessment

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Table 1B : Population Projections

Catchment Area 2001 2009 2011 2016 2021 2026

1 - Hitchin 30,361 31,516 32,262 33,876 35,531 37,268

2 - Letchworth Garden City 32,949 34,202 35,012 36,763 38,560 40,445

3 - Baldock 12,678 13,160 13,472 14,146 14,837 15,562

4 - Royston 39,460 41,884 42,902 45,345 47,860 50,336

5 - North Herts South (Rural) 19,943 20,724 21,216 22,284 23,378 24,527

6 - Shefford/Stotfold 32,802 36,354 37,490 40,123 42,643 45,004

7 - East of Luton 38,356 39,683 40,342 38,087 43,290 44,784

206,549 217,523 222,696 230,624 246,099 257,926

Sources: East of England Regional Assembly Group 3 Dwellings Based Forecasts

Experian 2001 Population Census 2001

ONS 2006 Population Projections for neighbouring authorities

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Table 2B: Convenience Goods Expenditure Per Capita (2007 Prices)

Expenditure Per Capita 2009 2011 2016 2021 2026 Growth Growth Growth Growth

2009-2011 2009-2016 2009-2021 2009-2026

1 - Hitchin £1,736 £1,732 £1,784 £1,848 £1,913 -0.2% 2.8% 6.5% 10.2%

2 - Letchworth Garden City £1,672 £1,668 £1,719 £1,780 £1,843 -0.2% 2.8% 6.5% 10.2%

3 - Baldock £1,750 £1,747 £1,799 £1,863 £1,929 -0.2% 2.8% 6.5% 10.2%

4 - Royston £1,732 £1,728 £1,780 £1,843 £1,909 -0.2% 2.8% 6.4% 10.2%

5 - North Herts South (Rural) £1,826 £1,822 £1,877 £1,944 £2,013 -0.2% 2.8% 6.5% 10.2%

6 - Shefford/Stotfold £1,728 £1,724 £1,776 £1,839 £1,904 -0.2% 2.8% 6.4% 10.2%

7 - East of Luton £1,650 £1,647 £1,696 £1,756 £1,819 -0.2% 2.8% 6.4% 10.2%

Sources:

Experian local estimates of 2007 convenience goods expenditure per capita

Excluding special forms of trading - 2.0% in 2009, 2.2% in 2010, 2.3% in 2011 and 2012, 2.5% in 2013, 2.6% in 2014 and 2.8% in 2015 and beyond

Experian Business Strategies - forecast annual growth rates for 2007 to 2011 (0.9%, -0.5%, -0.1% and 0.2%)

Experian Business Strategies - ultra long term growth rate adopted beyond 2011 (0.7% per annum)

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Table 3B: Total Available Convenience Goods Expenditure (£M - 2007 Prices)

Catchment Area 2009 2011 2016 2021 2026 Growth Growth Growth Growth

2009-2011 2009-2016 2009-2021 2009-2026

1 - Hitchin £54.71 £55.88 £60.43 £65.66 £71.29 2.1% 10.5% 20.0% 30.3%

2 - Letchworth Garden City £57.19 £58.40 £63.20 £68.64 £74.54 2.1% 10.5% 20.0% 30.3%

3 - Baldock £23.03 £23.54 £25.45 £27.64 £30.02 2.2% 10.5% 20.0% 30.3%

4 - Royston £72.54 £74.13 £80.71 £88.21 £96.09 2.2% 11.3% 21.6% 32.5%

5 - North Herts South (Rural) £37.84 £38.66 £41.83 £45.45 £49.37 2.1% 10.5% 20.1% 30.5%

6 - Shefford/Stotfold £62.82 £64.63 £71.26 £78.42 £85.69 2.9% 13.4% 24.8% 36.4%

7 - East of Luton £65.48 £66.44 £64.60 £76.02 £81.46 1.5% -1.3% 16.1% 24.4%

Total £373.61 £381.68 £407.47 £450.03 £488.47 2.2% 9.1% 20.5% 30.7%

Sources: Table 1B and Table 2B

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Table 4B: Convenience Shopping Penetration Rates 2009

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 %

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow

Waitrose, Hitchin 17% 3% 4% 0% 6% 7% 1% 5%

Marks & Spencer Simply Food, Hitchin 3% 0% 0% 0% 0% 1% 1% 5%

Sainsbury, Hitchin 38% 0% 0% 0% 3% 8% 2% 5%

Netto, Hithcin 5% 0% 1% 0% 0% 1% 0% 5%

Iceland, Hitchin 2% 0% 0% 0% 0% 0% 0% 5%

Other Hitchin 6% 1% 0% 0% 2% 0% 0% 5%

Hitchin Sub-Total 71% 4% 5% 0% 11% 17% 4% n/a

Morrisons, Letchworth Garden City 9% 37% 6% 2% 0% 10% 0% 5%

Marks & Spencer Simply Food, Letchworth Garden City 0% 3% 0% 0% 0% 1% 2% 5%

Iceland, Letchworth Garden City 0% 2% 1% 0% 0% 0% 0% 5%

Sainsbury, Third Avenue, Letchworth Garden City 5% 27% 14% 3% 2% 11% 0% 5%

Lidl, Letchworth Garden City 0% 2% 2% 1% 1% 1% 0% 5%

Other Letchworth Garden City 0% 6% 0% 0% 0% 0% 0% 5%

Letchworth Garden City Sub-Total 14% 77% 23% 6% 3% 23% 2% n/a

Somerfield, Royston 0% 0% 0% 16% 0% 0% 0% 5%

Tesco, Old North Road 0% 0% 2% 47% 0% 1% 0% 5%

Other Royston 0% 0% 0% 2% 0% 0% 0% 5%

Royston Sub-Total 0% 0% 2% 65% 0% 1% 0% n/a

Tesco Extra, Baldock 5% 14% 55% 1% 3% 13% 0% 15%

Other Baldock 0% 0% 4% 0% 0% 0% 0% 5%

Baldock Sub-Total 5% 14% 59% 1% 3% 13% 0% n/a

Other North Hertfordshire 0% 0% 0% 1% 9% 2% 0% 1%

District Area Total 90% 95% 89% 73% 26% 56% 6% n/a

Other in Study Area 0% 0% 1% 7% 1% 7% 0% n/a

Stevenage 9% 4% 7% 1% 53% 6% 0% n/a

Cambridge 0% 0% 0% 6% 0% 0% 0% n/a

Luton 0% 0% 0% 0% 5% 1% 49% n/a

Welwyn Garden City 0% 0% 0% 0% 5% 1% 1% n/a

Outside the Study Area 1% 1% 3% 13% 10% 29% 44% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Source: Market shares based on NEMS Household survey results

Page 165: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 5B: Convenience Expenditure 2009 £ Million (2007 Prices)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expend

Expenditure 2009 £54.71 £57.19 £23.03 £72.54 £37.84 £62.82 £65.48 n/a £373.61

Waitrose, Hitchin £9.30 £1.72 £0.92 £0.00 £2.27 £4.40 £0.65 £1.01 £20.27

Marks & Spencer Simply Food, Hitchin £1.64 £0.00 £0.00 £0.00 £0.00 £0.63 £0.65 £0.15 £3.08

Sainsbury, Hitchin £20.79 £0.00 £0.00 £0.00 £1.14 £5.03 £1.31 £1.49 £29.75

Netto, Hithcin £2.74 £0.00 £0.23 £0.00 £0.00 £0.63 £0.00 £0.19 £3.78

Iceland, Hitchin £1.09 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.06 £1.15

Other Hitchin £3.28 £0.57 £0.00 £0.00 £0.76 £0.00 £0.00 £0.24 £4.85

Hitchin Sub-Total £38.85 £2.29 £1.15 £0.00 £4.16 £10.68 £2.62 £3.14 £62.89

Morrisons, Letchworth Garden City £4.92 £21.16 £1.38 £1.45 £0.00 £6.28 £0.00 £1.85 £37.05

Marks & Spencer Simply Food, Letchworth Garden City £0.00 £1.72 £0.00 £0.00 £0.00 £0.63 £1.31 £0.19 £3.85

Iceland, Letchworth Garden City £0.00 £1.14 £0.23 £0.00 £0.00 £0.00 £0.00 £0.07 £1.45

Sainsbury, Third Avenue, Letchworth Garden City £2.74 £15.44 £3.22 £2.18 £0.76 £6.91 £0.00 £1.64 £32.89

Lidl, Letchworth Garden City £0.00 £1.14 £0.46 £0.73 £0.38 £0.63 £0.00 £0.18 £3.51

Other Letchworth Garden City £0.00 £3.43 £0.00 £0.00 £0.00 £0.00 £0.00 £0.18 £3.61

Letchworth Garden City Sub-Total £7.66 £44.03 £5.30 £4.35 £1.14 £14.45 £1.31 £4.12 £82.35

Somerfield, Royston £0.00 £0.00 £0.00 £11.61 £0.00 £0.00 £0.00 £0.61 £12.22

Tesco, Old North Road £0.00 £0.00 £0.46 £34.10 £0.00 £0.63 £0.00 £1.85 £37.04

Other Royston £0.00 £0.00 £0.00 £1.45 £0.00 £0.00 £0.00 £0.08 £1.53

Royston Sub-Total £0.00 £0.00 £0.46 £47.15 £0.00 £0.63 £0.00 £2.54 £50.78

Tesco Extra, Baldock £2.74 £8.01 £12.67 £0.73 £1.14 £8.17 £0.00 £5.90 £39.34

Other Baldock £0.00 £0.00 £0.92 £0.00 £0.00 £0.00 £0.00 £0.05 £0.97

Baldock Sub-Total £2.74 £8.01 £13.59 £0.73 £1.14 £8.17 £0.00 £5.95 £40.31

Other North Hertfordshire £0.00 £0.00 £0.00 £0.73 £3.41 £1.26 £0.00 £0.05 £5.44

District Area Total £49.24 £54.33 £20.50 £52.96 £9.84 £35.18 £3.93 £15.80 £241.77

Other in Study Area £0.00 £0.00 £0.23 £5.08 £0.38 £4.40 £0.00 n/a £10.08

Stevenage £4.92 £2.29 £1.61 £0.73 £20.06 £3.77 £0.00 n/a £33.37

Cambridge £0.00 £0.00 £0.00 £4.35 £0.00 £0.00 £0.00 n/a £4.35

Luton £0.00 £0.00 £0.00 £0.00 £1.89 £0.63 £32.08 n/a £34.60

Welwyn Garden City £0.00 £0.00 £0.00 £0.00 £1.89 £0.63 £0.65 n/a £3.18

Outside the Study Area £0.55 £0.57 £0.69 £9.43 £3.78 £18.22 £28.81 n/a £62.05

Expenditure Outflow Sub Total £5.47 £2.86 £2.30 £14.51 £27.62 £23.24 £61.55 n/a £137.56

Total Expenditure £54.71 £57.19 £23.03 £72.54 £37.84 £62.82 £65.48 n/a n/a

Source: Table 3B and Table 4B

Page 166: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 6B: Convenience Expenditure 2011 £ Million (2007 Prices)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expend

Expenditure 2011 £55.88 £58.40 £23.54 £74.13 £38.66 £64.63 £66.44 n/a £381.68

Hitchin £39.67 £2.34 £1.18 £0.00 £4.25 £10.99 £2.66 £3.21 £64.30

Letchworth Garden City £7.82 £44.97 £5.41 £4.45 £1.16 £14.87 £1.33 £4.21 £84.22

Royston £0.00 £0.00 £0.47 £48.19 £0.00 £0.65 £0.00 £2.59 £51.90

Other Town Centre, Baldock £2.79 £8.18 £13.89 £0.74 £1.16 £8.40 £0.00 £6.20 £41.36

Other North Hertfordshire £0.00 £0.00 £0.00 £0.74 £3.48 £1.29 £0.00 £0.06 £5.57

District Area Total £50.29 £55.48 £20.95 £54.12 £10.05 £36.19 £3.99 £16.28 £247.35

Other in Study Area £0.00 £0.00 £0.24 £5.19 £0.39 £4.52 £0.00 n/a £10.34

Stevenage £5.03 £2.34 £1.65 £0.74 £20.49 £3.88 £0.00 n/a £34.12

Cambridge £0.00 £0.00 £0.00 £4.45 £0.00 £0.00 £0.00 n/a £4.45

Luton £0.00 £0.00 £0.00 £0.00 £1.93 £0.65 £32.56 n/a £35.14

Welwyn Garden City £0.00 £0.00 £0.00 £0.00 £1.93 £0.65 £0.66 n/a £3.24

Outside the Study Area £0.56 £0.58 £0.71 £9.64 £3.87 £18.74 £29.24 n/a £63.33

Expenditure Outflow Sub Total £5.59 £2.92 £2.35 £14.83 £28.22 £23.91 £62.46 n/a £140.28

Total Expenditure £55.88 £58.40 £23.54 £74.13 £38.66 £64.63 £66.44 n/a n/a

Source: Table 3B and Table 4B

Page 167: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 7B: Convenience Expenditure 2016 £ Million (2007 Prices)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expend

Expenditure 2016 £60.43 £63.20 £25.45 £80.71 £41.83 £71.26 £64.60 n/a £407.47

Hitchin £42.91 £2.53 £1.27 £0.00 £4.60 £12.11 £2.58 £3.47 £69.48

Letchworth Garden City £8.46 £48.66 £5.85 £4.84 £1.25 £16.39 £1.29 £4.57 £91.32

Royston £0.00 £0.00 £0.51 £52.46 £0.00 £0.71 £0.00 £2.83 £56.51

Other Town Centre, Baldock £3.02 £8.85 £15.01 £0.81 £1.25 £9.26 £0.00 £6.74 £44.95

Other North Hertfordshire £0.00 £0.00 £0.00 £0.81 £3.76 £1.43 £0.00 £0.06 £6.06

District Area Total £54.39 £60.04 £22.65 £58.92 £10.88 £39.90 £3.88 £17.67 £268.32

Other in Study Area £0.00 £0.00 £0.25 £5.65 £0.42 £4.99 £0.00 n/a £11.31

Stevenage £5.44 £2.53 £1.78 £0.81 £22.17 £4.28 £0.00 n/a £37.00

Cambridge £0.00 £0.00 £0.00 £4.84 £0.00 £0.00 £0.00 n/a £4.84

Luton £0.00 £0.00 £0.00 £0.00 £2.09 £0.71 £31.65 n/a £34.46

Welwyn Garden City £0.00 £0.00 £0.00 £0.00 £2.09 £0.71 £0.65 n/a £3.45

Outside the Study Area £0.60 £0.63 £0.76 £10.49 £4.18 £20.66 £28.42 n/a £65.76

Expenditure Outflow Sub Total £6.04 £3.16 £2.54 £16.14 £30.53 £26.37 £60.72 n/a £145.51

Total Expenditure £60.43 £63.20 £25.45 £80.71 £41.83 £71.26 £64.60 n/a n/a

Source: Table 3B and Table 4B

Page 168: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 8B: Convenience Expenditure 2021 £ Million (2007 Prices)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expend

Expenditure 2021 £65.66 £68.64 £27.64 £88.21 £45.45 £78.42 £76.02 n/a £450.03

Hitchin £46.62 £2.75 £1.38 £0.00 £5.00 £13.33 £3.04 £3.80 £75.91

Letchworth Garden City £9.19 £52.85 £6.36 £5.29 £1.36 £18.04 £1.52 £4.98 £99.59

Royston £0.00 £0.00 £0.55 £57.33 £0.00 £0.78 £0.00 £3.09 £61.76

Other Town Centre, Baldock £3.28 £9.61 £16.31 £0.88 £1.36 £10.19 £0.00 £7.35 £48.99

Other North Hertfordshire £0.00 £0.00 £0.00 £0.88 £4.09 £1.57 £0.00 £0.07 £6.61

District Area Total £59.10 £65.20 £24.60 £64.39 £11.82 £43.92 £4.56 £19.28 £292.86

Other in Study Area £0.00 £0.00 £0.28 £6.17 £0.45 £5.49 £0.00 n/a £12.39

Stevenage £5.91 £2.75 £1.93 £0.88 £24.09 £4.71 £0.00 n/a £40.26

Cambridge £0.00 £0.00 £0.00 £5.29 £0.00 £0.00 £0.00 n/a £5.29

Luton £0.00 £0.00 £0.00 £0.00 £2.27 £0.78 £37.25 n/a £40.30

Welwyn Garden City £0.00 £0.00 £0.00 £0.00 £2.27 £0.78 £0.76 n/a £3.82

Outside the Study Area £0.66 £0.69 £0.83 £11.47 £4.54 £22.74 £33.45 n/a £74.37

Expenditure Outflow Sub Total £6.57 £3.43 £2.76 £17.64 £33.18 £29.02 £71.46 n/a £164.05

Total Expenditure £65.66 £68.64 £27.64 £88.21 £45.45 £78.42 £76.02 n/a n/a

Source: Table 3B and Table 4B

Page 169: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 9B: Convenience Expenditure 2026 £ Million (2007 Prices)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expend

Expenditure 2026 £71.29 £74.54 £30.02 £96.09 £49.37 £85.69 £81.46 n/a £488.47

Hitchin £50.62 £2.98 £1.50 £0.00 £5.43 £14.57 £3.26 £4.12 £82.48

Letchworth Garden City £9.98 £57.40 £6.90 £5.77 £1.48 £19.71 £1.63 £5.41 £108.28

Royston £0.00 £0.00 £0.60 £62.46 £0.00 £0.86 £0.00 £3.36 £67.28

Other Town Centre, Baldock £3.56 £10.44 £17.71 £0.96 £1.48 £11.14 £0.00 £7.99 £53.29

Other North Hertfordshire £0.00 £0.00 £0.00 £0.96 £4.44 £1.71 £0.00 £0.07 £7.19

District Area Total £64.16 £70.81 £26.72 £70.15 £12.84 £47.99 £4.89 £20.97 £318.52

Other in Study Area £0.00 £0.00 £0.30 £6.73 £0.49 £6.00 £0.00 n/a £13.52

Stevenage £6.42 £2.98 £2.10 £0.96 £26.17 £5.14 £0.00 n/a £43.77

Cambridge £0.00 £0.00 £0.00 £5.77 £0.00 £0.00 £0.00 n/a £5.77

Luton £0.00 £0.00 £0.00 £0.00 £2.47 £0.86 £39.92 n/a £43.24

Welwyn Garden City £0.00 £0.00 £0.00 £0.00 £2.47 £0.86 £0.81 n/a £4.14

Outside the Study Area £0.71 £0.75 £0.90 £12.49 £4.94 £24.85 £35.84 n/a £80.48

Expenditure Outflow Sub Total £7.13 £3.73 £3.00 £19.22 £36.04 £31.70 £76.57 n/a £177.40

Total Expenditure £71.29 £74.54 £30.02 £96.09 £49.37 £85.69 £81.46 n/a n/a

Source: Table 3B and Table 4B

Page 170: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 10B: Summary of Convenience Retail 2009 to 2026 (£ Millions)

Centre 2009 2011 2016 2021 2026

Available Expenditure

Hitchin £62.89 £64.30 £69.48 £75.91 £82.48

Letchworth Garden City £82.35 £84.22 £91.32 £99.59 £108.28

Royston £50.78 £51.90 £56.51 £61.76 £67.28

Baldock £40.31 £41.36 £44.95 £48.99 £53.29

Other North Hertfordshire £5.44 £5.57 £6.06 £6.61 £7.19

North Hertfordshire Total £241.77 £247.35 £268.32 £292.86 £318.52

Benchmark Turnover

Hitchin £58.66 £58.66 £59.55 £60.44 £61.36

Letchworth Garden City £74.67 £73.46 £74.57 £75.69 £76.84

Royston £53.28 £57.94 £58.81 £59.70 £60.60

Baldock £44.91 £44.91 £45.59 £46.28 £46.97

Other North Hertfordshire £5.44 £5.44 £5.52 £5.61 £5.69

North Hertfordshire Total £236.96 £234.97 £238.52 £242.12 £245.77

Expenditure Deficit/Surplus

Hitchin £4.23 £5.64 £9.94 £15.47 £21.13

Letchworth Garden City £7.68 £10.76 £16.75 £23.90 £31.44

Royston -£2.50 -£6.04 -£2.30 £2.06 £6.68

Baldock -£4.60 -£3.55 -£0.64 £2.71 £6.31

Other North Hertfordshire n/a £0.13 £0.54 £1.00 £1.50

North Hertfordshire Total £4.81 £6.94 £24.28 £45.14 £67.06

Sources: Tables 4B to 9B

Page 171: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 11B: Convenience Floorspace Projections 2009 to 2026 (£ Millions)

Centre 2011 2016 2021 2026

Expenditure Deficit/Surplus

Hitchin £5.64 £9.94 £15.47 £21.13

Letchworth Garden City £10.76 £16.75 £23.90 £31.44

Royston -£6.04 -£2.30 £2.06 £6.68

Baldock -£3.55 -£0.64 £2.71 £6.31

Other North Hertfordshire £0.13 £0.54 £1.00 £1.50

North Hertfordshire Total £6.94 £24.28 £45.14 £67.06

Turnover Density of New Floorspace £ per sq m £9,161 £9,299 £9,440 £9,582

New Sales Floorspace Sq M Net

Hitchin 615 1,069 1,639 2,205

Letchworth Garden City 1,174 1,801 2,532 3,282

Royston -659 -248 218 697

Baldock -387 -68 287 659

Other North Hertfordshire 14 58 106 157

North Hertfordshire Total 757 2,611 4,782 6,998

Source: Table 10B

Page 172: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Appendix C

Comparison Retail Assessment

Page 173: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 1C: Comparison Goods Expenditure Per Capita (2007 Prices)

Expenditure Per Capita 2009 2011 2016 2021 2026 Growth Growth Growth Growth

2009-2011 2009-2016 2009-2021 2009-2026

1 - Hitchin £3,053 £3,032 £3,796 £4,754 £5,952 -0.7% 24.3% 55.7% 95.0%

2 - Letchworth Garden City £2,788 £2,769 £3,467 £4,341 £5,435 -0.7% 24.4% 55.7% 94.9%

3 - Baldock £3,131 £3,109 £3,893 £4,875 £6,104 -0.7% 24.3% 55.7% 95.0%

4 - Royston £3,128 £3,107 £3,890 £4,871 £6,099 -0.7% 24.4% 55.7% 95.0%

5 - North Herts South (Rural) £3,376 £3,352 £4,198 £5,256 £6,582 -0.7% 24.3% 55.7% 95.0%

6 - Shefford/Stotfold £3,122 £3,100 £3,882 £4,861 £6,086 -0.7% 24.3% 55.7% 94.9%

7 - East of Luton £2,892 £2,872 £3,596 £4,503 £5,638 -0.7% 24.3% 55.7% 95.0%

Sources:

Experian local estimates of 2007 comparison goods expenditure per capita

Excluding special froms of trading - 8.1% in 2009, 8.5% in 2010, 8.9% in 2011 and beyond

Experian Business Strategies - forecast annual growth rates for 2007 to 2011 (4.0%,-3.0%,- 1.1% and 1.3%)

Experian Business Strategies - ultra long term growth rate adopted beyond 2011 (4.6% per annum)

Page 174: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 2C: Total Available Comparison Goods Expenditure (£M - 2007 Prices)

Catchment Area 2009 2011 2016 2021 2026 Growth Growth Growth Growth

2009-2011 2009-2016 2009-2021 2009-2026

1 - Hitchin £96.22 £97.82 £128.59 £168.91 £221.82 1.7% 33.6% 75.6% 130.5%

2 - Letchworth Garden City £95.36 £96.95 £127.46 £167.39 £219.82 1.7% 33.7% 75.5% 130.5%

3 - Baldock £41.20 £41.88 £55.07 £72.33 £94.99 1.7% 33.7% 75.5% 130.5%

4 - Royston £131.01 £133.30 £176.39 £233.13 £307.00 1.7% 34.6% 77.9% 134.3%

5 - North Herts South (Rural) £69.96 £71.12 £93.55 £122.87 £161.44 1.6% 33.7% 75.6% 130.7%

6 - Shefford/Stotfold £113.50 £116.22 £155.76 £207.29 £273.89 2.4% 37.2% 82.6% 141.3%

7 - East of Luton £114.76 £115.86 £136.96 £194.93 £252.49 1.0% 19.3% 69.9% 120.0%

Total £662.02 £673.14 £873.78 £1,166.86 £1,531.45 1.7% 32.0% 76.3% 131.3%

Sources: Table 1B and Table 2B

Page 175: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 3C: Comparison Shopping Penetration Rates 2009

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expenditure

Available Expenditure 2009 £96.22 £95.36 £41.20 £131.01 £69.96 £113.50 £114.76 n/a £662.02

Market Share

Hitchin 47% 7% 4% 1% 14% 23% 2% 16%

Letchworth Garden City 6% 44% 23% 5% 2% 11% 0% 11%

Royston 0% 0% 0% 27% 0% 0% 0% 14%

Baldock 2% 5% 18% 1% 1% 3% 0% 10%

Local Centres/Shops 0% 0% 0% 0% 2% 0% 0% 5%

District Area Total 55% 56% 45% 34% 19% 37% 2% n/a

Other in Study Area 0% 0% 0% 2% 0% 2% 0% n/a

Stevenage 30% 24% 32% 11% 46% 28% 2% n/a

Cambridge 0% 2% 7% 36% 1% 1% 0% n/a

Luton 1% 1% 0% 0% 3% 1% 53% n/a

Welwyn Garden City 6% 7% 4% 1% 16% 5% 9% n/a

Outside Study Area 8% 10% 12% 16% 15% 26% 34% n/a

Expenditure Outflow Total 45% 44% 55% 64% 81% 61% 98% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Expenditure £M

Turnover £M

Hitchin £45.22 £6.67 £1.65 £1.31 £9.79 £26.10 £2.30 £14.99 £108.04

Letchworth Garden City £5.77 £41.96 £9.48 £6.55 £1.40 £12.48 £0.00 £9.60 £87.24

Royston £0.00 £0.00 £0.00 £35.37 £0.00 £0.00 £0.00 £5.76 £41.13

Baldock £1.92 £4.77 £7.42 £1.31 £0.70 £3.40 £0.00 £2.17 £21.69

Local Centres/Shops £0.00 £0.00 £0.00 £0.00 £1.40 £0.00 £0.00 £0.07 £1.47

District Area Total £52.92 £53.40 £18.54 £44.54 £13.29 £41.99 £2.30 £32.59 £259.58

Other in Study Area £0.00 £0.00 £0.00 £2.62 £0.00 £2.27 £0.00 n/a £4.89

Stevenage £28.87 £22.89 £13.19 £14.41 £32.18 £31.78 £2.30 n/a £145.61

Cambridge £0.00 £1.91 £2.88 £47.16 £0.70 £1.13 £0.00 n/a £53.79

Luton £0.96 £0.95 £0.00 £0.00 £2.10 £1.13 £60.82 n/a £65.97

Welwyn Garden City £5.77 £6.67 £1.65 £1.31 £11.19 £5.67 £10.33 n/a £42.60

Other Outside Study Area £7.70 £9.54 £4.94 £20.96 £10.49 £29.51 £39.02 n/a £122.16

Expenditure Outflow Total £43.30 £41.96 £22.66 £83.85 £56.67 £69.23 £112.47 n/a £430.14

Market Share Total £96.22 £95.36 £41.20 £131.01 £69.96 £113.50 £114.76 n/a n/a

Source: NEMS Household Survey Results

Page 176: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 4C: Comparison Shopping Penetration Rates 2011

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expenditure

Available Expenditure 2011 £97.82 £96.95 £41.88 £133.30 £71.12 £116.22 £115.86 n/a £673.14

Market Share

Hitchin 47% 7% 4% 1% 14% 23% 2% 16%

Letchworth Garden City 6% 44% 23% 5% 2% 11% 0% 11%

Royston 0% 0% 0% 27% 0% 0% 0% 14%

Baldock 2% 5% 18% 1% 1% 3% 0% 10%

Local Centres/Shops 0% 0% 0% 0% 2% 0% 0% 5%

District Area Total 55% 56% 45% 34% 19% 37% 2% n/a

Other in Study Area 0% 0% 0% 2% 0% 2% 0% n/a

Stevenage 30% 24% 32% 11% 46% 28% 2% n/a

Cambridge 0% 2% 7% 36% 1% 1% 0% n/a

Luton 1% 1% 0% 0% 3% 1% 53% n/a

Welwyn Garden City 6% 7% 4% 1% 16% 5% 9% n/a

Outside Study Area 8% 10% 12% 16% 15% 26% 34% n/a

Expenditure Outflow Total 45% 44% 55% 64% 81% 61% 98% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Expenditure £M

Turnover £M

Hitchin £45.97 £6.79 £1.68 £1.33 £9.96 £26.73 £2.32 £15.29 £110.07

Letchworth Garden City £5.87 £42.66 £9.63 £6.66 £1.42 £12.78 £0.00 £9.77 £88.80

Royston £0.00 £0.00 £0.00 £35.99 £0.00 £0.00 £0.00 £5.86 £41.85

Baldock £1.96 £4.85 £7.54 £1.33 £0.71 £3.49 £0.00 £2.21 £22.08

Local Centres/Shops £0.00 £0.00 £0.00 £0.00 £1.42 £0.00 £0.00 £0.07 £1.50

District Area Total £53.80 £54.29 £18.85 £45.32 £13.51 £43.00 £2.32 £33.20 £264.29

Other in Study Area £0.00 £0.00 £0.00 £2.67 £0.00 £2.32 £0.00 n/a £4.99

Stevenage £29.35 £23.27 £13.40 £14.66 £32.71 £32.54 £2.32 n/a £148.25

Cambridge £0.00 £1.94 £2.93 £47.99 £0.71 £1.16 £0.00 n/a £54.73

Luton £0.98 £0.97 £0.00 £0.00 £2.13 £1.16 £61.41 n/a £66.65

Welwyn Garden City £5.87 £6.79 £1.68 £1.33 £11.38 £5.81 £10.43 n/a £43.28

Other Outside Study Area £7.83 £9.69 £5.03 £21.33 £10.67 £30.22 £39.39 n/a £124.15

Expenditure Outflow Total £44.02 £42.66 £23.04 £85.31 £57.60 £70.89 £113.54 n/a £437.06

Market Share Total £97.82 £96.95 £41.88 £133.30 £71.12 £116.22 £115.86 n/a n/a

Source: NEMS Household Survey Results

Page 177: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 5C: Comparison Shopping Penetration Rates 2016

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expenditure

Available Expenditure 2016 £128.59 £127.46 £55.07 £176.39 £93.55 £155.76 £136.96 n/a £873.78

Market Share

Hitchin 47% 7% 4% 1% 14% 23% 2% 16%

Letchworth Garden City 6% 44% 23% 5% 2% 11% 0% 11%

Royston 0% 0% 0% 27% 0% 0% 0% 14%

Baldock 2% 5% 18% 1% 1% 3% 0% 10%

Local Centres/Shops 0% 0% 0% 0% 2% 0% 0% 5%

District Area Total 55% 56% 45% 34% 19% 37% 2% n/a

Other in Study Area 0% 0% 0% 2% 0% 2% 0% n/a

Stevenage 30% 24% 32% 11% 46% 28% 2% n/a

Cambridge 0% 2% 7% 36% 1% 1% 0% n/a

Luton 1% 1% 0% 0% 3% 1% 53% n/a

Welwyn Garden City 6% 7% 4% 1% 16% 5% 9% n/a

Outside Study Area 8% 10% 12% 16% 15% 26% 34% n/a

Expenditure Outflow Total 45% 44% 55% 64% 81% 61% 98% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Expenditure £M

Turnover £M

Hitchin £60.44 £8.92 £2.20 £1.76 £13.10 £35.82 £2.74 £20.55 £145.53

Letchworth Garden City £7.72 £56.08 £12.67 £8.82 £1.87 £17.13 £0.00 £12.89 £117.18

Royston £0.00 £0.00 £0.00 £47.63 £0.00 £0.00 £0.00 £7.75 £55.38

Baldock £2.57 £6.37 £9.91 £1.76 £0.94 £4.67 £0.00 £2.91 £29.14

Local Centres/Shops £0.00 £0.00 £0.00 £0.00 £1.87 £0.00 £0.00 £0.10 £1.97

District Area Total £70.73 £71.38 £24.78 £59.97 £17.77 £57.63 £2.74 £44.20 £349.20

Other in Study Area £0.00 £0.00 £0.00 £3.53 £0.00 £3.12 £0.00 n/a £6.64

Stevenage £38.58 £30.59 £17.62 £19.40 £43.03 £43.61 £2.74 n/a £195.58

Cambridge £0.00 £2.55 £3.85 £63.50 £0.94 £1.56 £0.00 n/a £72.40

Luton £1.29 £1.27 £0.00 £0.00 £2.81 £1.56 £72.59 n/a £79.51

Welwyn Garden City £7.72 £8.92 £2.20 £1.76 £14.97 £7.79 £12.33 n/a £55.69

Other Outside Study Area £10.29 £12.75 £6.61 £28.22 £14.03 £40.50 £46.57 n/a £158.96

Expenditure Outflow Total £57.87 £56.08 £30.29 £112.89 £75.77 £95.01 £134.22 n/a £562.14

Market Share Total £128.59 £127.46 £55.07 £176.39 £93.55 £155.76 £136.96 n/a n/a

Source: NEMS Household Survey Results

Page 178: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 6C: Comparison Shopping Penetration Rates 2021

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expenditure

Available Expenditure 2021 £168.91 £167.39 £72.33 £233.13 £122.87 £207.29 £194.93 n/a £1,166.86

Market Share

Hitchin 47% 7% 4% 1% 14% 23% 2% 16%

Letchworth Garden City 6% 44% 23% 5% 2% 11% 0% 11%

Royston 0% 0% 0% 27% 0% 0% 0% 14%

Baldock 2% 5% 18% 1% 1% 3% 0% 10%

Local Centres/Shops 0% 0% 0% 0% 2% 0% 0% 5%

District Area Total 55% 56% 45% 34% 19% 37% 2% n/a

Other in Study Area 0% 0% 0% 2% 0% 2% 0% n/a

Stevenage 30% 24% 32% 11% 46% 28% 2% n/a

Cambridge 0% 2% 7% 36% 1% 1% 0% n/a

Luton 1% 1% 0% 0% 3% 1% 53% n/a

Welwyn Garden City 6% 7% 4% 1% 16% 5% 9% n/a

Outside Study Area 8% 10% 12% 16% 15% 26% 34% n/a

Expenditure Outflow Total 45% 44% 55% 64% 81% 61% 98% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Expenditure £M

Turnover £M

Hitchin £79.39 £11.72 £2.89 £2.33 £17.20 £47.68 £3.90 £26.81 £191.92

Letchworth Garden City £10.13 £73.65 £16.64 £11.66 £2.46 £22.80 £0.00 £16.97 £154.31

Royston £0.00 £0.00 £0.00 £62.94 £0.00 £0.00 £0.00 £10.25 £73.19

Baldock £3.38 £8.37 £13.02 £2.33 £1.23 £6.22 £0.00 £3.84 £38.38

Local Centres/Shops £0.00 £0.00 £0.00 £0.00 £2.46 £0.00 £0.00 £0.13 £2.59

District Area Total £92.90 £93.74 £32.55 £79.26 £23.35 £76.70 £3.90 £58.00 £460.39

Other in Study Area £0.00 £0.00 £0.00 £4.66 £0.00 £4.15 £0.00 n/a £8.81

Stevenage £50.67 £40.17 £23.15 £25.64 £56.52 £58.04 £3.90 n/a £258.10

Cambridge £0.00 £3.35 £5.06 £83.93 £1.23 £2.07 £0.00 n/a £95.64

Luton £1.69 £1.67 £0.00 £0.00 £3.69 £2.07 £103.32 n/a £112.44

Welwyn Garden City £10.13 £11.72 £2.89 £2.33 £19.66 £10.36 £17.54 n/a £74.65

Other Outside Study Area £13.51 £16.74 £8.68 £37.30 £18.43 £53.89 £66.28 n/a £214.84

Expenditure Outflow Total £76.01 £73.65 £39.78 £149.20 £99.53 £126.45 £191.04 n/a £755.66

Market Share Total £168.91 £167.39 £72.33 £233.13 £122.87 £207.29 £194.93 n/a n/a

Source: NEMS Household Survey Results

Page 179: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 7C: Comparison Shopping Penetration Rates 2026

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 % Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Inflow Expenditure

Available Expenditure 2026 £221.82 £219.82 £94.99 £307.00 £161.44 £273.89 £252.49 n/a £1,531.45

Market Share

Hitchin 47% 7% 4% 1% 14% 23% 2% 16%

Letchworth Garden City 6% 44% 23% 5% 2% 11% 0% 11%

Royston 0% 0% 0% 27% 0% 0% 0% 14%

Baldock 2% 5% 18% 1% 1% 3% 0% 10%

Local Centres/Shops 0% 0% 0% 0% 2% 0% 0% 5%

District Area Total 55% 56% 45% 34% 19% 37% 2% n/a

Other in Study Area 0% 0% 0% 2% 0% 2% 0% n/a

Stevenage 30% 24% 32% 11% 46% 28% 2% n/a

Cambridge 0% 2% 7% 36% 1% 1% 0% n/a

Luton 1% 1% 0% 0% 3% 1% 53% n/a

Welwyn Garden City 6% 7% 4% 1% 16% 5% 9% n/a

Outside Study Area 8% 10% 12% 16% 15% 26% 34% n/a

Expenditure Outflow Total 45% 44% 55% 64% 81% 61% 98% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total

Hitchin Letchworth Baldock Royston South (Rural) Sheff'd/Stotf'd East of Luton Expenditure £M

Turnover £M

Hitchin £104.25 £15.39 £3.80 £3.07 £22.60 £63.00 £5.05 £35.35 £252.51

Letchworth Garden City £13.31 £96.72 £21.85 £15.35 £3.23 £30.13 £0.00 £22.32 £202.90

Royston £0.00 £0.00 £0.00 £82.89 £0.00 £0.00 £0.00 £13.49 £96.38

Baldock £4.44 £10.99 £17.10 £3.07 £1.61 £8.22 £0.00 £5.05 £50.47

Local Centres/Shops £0.00 £0.00 £0.00 £0.00 £3.23 £0.00 £0.00 £0.17 £3.40

District Area Total £122.00 £123.10 £42.75 £104.38 £30.67 £101.34 £5.05 £76.38 £605.67

Other in Study Area £0.00 £0.00 £0.00 £6.14 £0.00 £5.48 £0.00 n/a £11.62

Stevenage £66.55 £52.76 £30.40 £33.77 £74.26 £76.69 £5.05 n/a £339.47

Cambridge £0.00 £4.40 £6.65 £110.52 £1.61 £2.74 £0.00 n/a £125.92

Luton £2.22 £2.20 £0.00 £0.00 £4.84 £2.74 £133.82 n/a £145.82

Welwyn Garden City £13.31 £15.39 £3.80 £3.07 £25.83 £13.69 £22.72 n/a £97.81

Other Outside Study Area £17.75 £21.98 £11.40 £49.12 £24.22 £71.21 £85.85 n/a £281.52

Expenditure Outflow Total £99.82 £96.72 £52.24 £196.48 £130.76 £167.08 £247.44 n/a £990.54

Market Share Total £221.82 £219.82 £94.99 £307.00 £161.44 £273.89 £252.49 n/a n/a

Source: NEMS Household Survey Results

Page 180: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Table 8C: Summary of Comparison Surplus Expenditure 2009 to 2026 (£ Millions)

Centre 2009 2011 2016 2021 2026

Available Expenditure

Hitchin £108.04 £110.07 £145.53 £191.92 £252.51

Letchworth Garden City £87.24 £88.80 £117.18 £154.31 £202.90

Royston £41.13 £41.85 £55.38 £73.19 £96.38

Baldock £21.69 £22.08 £29.14 £38.38 £50.47

Local Centres/Shops £1.47 £1.50 £1.97 £2.59 £3.40

North Hertfordshire Total £259.58 £264.29 £349.20 £460.39 £605.67

Expected Turnover

Hitchin £108.04 £108.04 £119.29 £131.70 £145.41

Letchworth Garden City £87.24 £95.59 £105.54 £116.52 £128.65

Royston £41.13 £41.88 £46.24 £51.05 £56.37

Baldock £21.69 £21.69 £23.95 £26.44 £29.20

Local Centres/Shops £1.47 £1.47 £1.63 £1.80 £1.98

North Hertfordshire Total £259.58 £268.68 £296.64 £327.52 £361.60

Expendiutre Surplus

Hitchin n/a £2.02 £26.25 £60.21 £107.10

Letchworth Garden City n/a -£6.79 £11.64 £37.79 £74.26

Royston n/a -£0.03 £9.14 £22.14 £40.02

Baldock n/a £0.39 £5.19 £11.94 £21.28

Local Centres/Shops n/a £0.02 £0.34 £0.79 £1.42

North Hertfordshire Total n/a -£4.38 £52.56 £132.88 £244.07

Sources: Tables 3C to 7C

Table 9C: Comparison Floorspace Projections 2009 to 2026

Centre 2011 2016 2021 2026

Surplus Expenditure

Hitchin £2.02 £26.25 £60.21 £107.10

Letchworth Garden City -£6.79 £11.64 £37.79 £74.26

Royston -£0.03 £9.14 £22.14 £40.02

Baldock £0.39 £5.19 £11.94 £21.28

Local Centres/Shops £0.02 £0.34 £0.79 £1.42

North Hertfordshire Total -£4.38 £52.56 £132.88 £244.07

Turnover Density New Floorspace £ Per Sq M Net £5,000 £5,520 £6,095 £6,729

New Sales Floorspace Sq M Net

Hitchin 405 4,755 9,879 15,915

Letchworth Garden City -1,358 2,109 6,200 11,035

Royston -7 1,655 3,632 5,946

Baldock 78 941 1,959 3,162

Local Centres/Shops 5 62 130 210

North Hertfordshire Total -877 9,521 21,801 36,269

Gross Floorspace Sq M

Hitchin 540 6,339 13,172 21,221

Letchworth Garden City -1,810 2,812 8,267 14,713

Royston -9 2,207 4,843 7,929

Baldock 104 1,254 2,612 4,216

Local Centres/Shops 6 83 173 281

North Hertfordshire Total -1,169 12,695 29,068 48,359

Sources: Table 8C

Page 181: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Appendix D

Operator Requirements

Page 182: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

NORTH HERTFORDSHIRE DISTRICT COUNCIL

OPERATOR REQUIREMENTS SURVEY

Over 300 questionnaires were sent to a range of national/regional retail and leisure

companies.

13 responses were received (4.3% response rate) from the following companies:

Companies with a requirement

Operator & Trading Names Space Required

Sq Ft Locations

Vision Express UK Ltd 1,800 – 2,000 Hitchin Town Centre

Brantano UK Limited 6,000 – 7,500 Hitchin, Letchworth Garden City

Companies with no current requirement

Phones 4 U Ltd

Nuffield Health and Wellbeing Division

Toys R Us

National Amusements (Showcase Cinemas)

Bowlplex Plc

The Works Stores Ltd

Jaeger Co Shops Ltd

WH Smith

Bay Trading and Ann Harvey

Ten Pin Ltd (MegaBowl)

House of Fraser

Questionnaire Results

1 Does your company have a requirement for new or expanded premises in North

Hertfordshire?

Yes 2 (15%)

No 11 (85%)

Total 13

2 What are the main reasons why you are not looking for premises?

Reasons cited:

Page 183: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

- ‘Not acquiring because of current economic climate’ 2

- ‘There is no short or medium term market for expanding our current operation’

1

- ‘Catchment population too small to support 12/14 screen cinema’ 1

- ‘Looking for premises in larger towns’ 1

- ‘Considering an outlet in Hatfield. We are already in St Albans, Milton Keynes, Henley,

Cambridge etc.’ 1

- ‘Satisfactory representation in Hitchin, Letchworth and Royston’ 1

- No reason stated 4

3 What additional information might influence you in deciding to locate in North

Hertsfordshire?

Information cited:

- ‘Key demographic info and footfall’

- ‘Detailed demographic / socio economics’

4 What has prevented you from securing this requirement to date?

Reasons cited:

- ‘Lack of available units of sufficient size and configuration but Hitchin does not need a

new large centre, just some better configures units’

- ‘Poor provision of space’

Page 184: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

ESTATES GAZETTE (EGI) – RETAILER AND LEISURE REQUIREMENTS

(NOVEMBER 2008 TO APRIL 2009)

HITCHIN

COMPANY NAME SECTOR REQUIREMENT

(SQ M)

REQUIREMENT

(CENTRE/AREA)

Card Factory Cards and stationery 79-139 In centre / shopping centre

COOK Food 74-139 In town

Halfords Services – Motors, Sports 372-557 Edge of town / out of town

Julian Graves Food 46-111 In town / shopping centre

Peacocks Clothing 418-697 In town / out of town /

shopping centre

Pets at Home Pets & accessories 179-1115 Edge of town / Out of town

Robert Dyas Hardware & DIY, Household

goods

186-372 In town

Subway Restaurants, bars and cafes 46-139 In town / shopping centre

Waitrose Food 929-3252 Edge of town / In town

White Stuff Clothing 139-186 In town

LETCHWORTH

COMPANY NAME SECTOR REQUIREMENT

(SQ M)

REQUIREMENT

(CENTRE/AREA)

Robert Dyas Hardware & DIY, Household

goods

186-372 In town

Subway Restaurants, bars and cafes 46-139 In town / shopping centre

Waitrose Food 929-3252 Edge of town / In town

ROYSTON

COMPANY NAME SECTOR REQUIREMENT

(SQ M)

REQUIREMENT

(CENTRE/AREA)

Halfords Services – Motors, Sports 372-557 Edge of town / out of town

Robert Dyas Hardware & DIY, Household

goods

186-372 In town

Subway Restaurants, bars and cafes 46-139 In town / shopping centre

Waitrose Food 929-3252 Edge of town / In town

Page 185: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

BALDOCK

COMPANY NAME SECTOR REQUIREMENT

(SQ M)

REQUIREMENT

(CENTRE/AREA)

COOK Food 74-139 In town

Subway Restaurants, bars and cafes 46-139 In town / shopping centre

Waitrose Food 929-3252 Edge of town / In town

Page 186: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Appendix E

Household Survey Results

Page 187: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics North Hertfordshire Household Survey Page 1 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q01 Which store or shop did you do your household's last main food and grocery shopping ? Aldi, Biggleswade 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Aldi, Stevenage 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.5% 2 0.4% 2 0.4% 2 0.4% 2 Asda, Biggleswade 1.2% 12 1.4% 4 1.1% 8 1.6% 1 1.9% 8 0.6% 3 1.4% 7 1.1% 5 Asda, Monkswood Way,

Stevenage 2.3% 23 3.1% 9 2.0% 14 6.6% 4 3.0% 13 1.2% 6 1.0% 5 3.6% 17

Asda, Wigmore Lane, Luton 8.4% 84 7.2% 21 8.8% 63 6.6% 4 8.7% 37 8.3% 42 6.3% 31 10.9% 51 Co-op, Barton Le Clay 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Co-op, Buntingford 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.0% 0 0.6% 3 0.2% 1 0.4% 2 Co-op, Melbourn 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.5% 2 0.4% 2 0.0% 0 0.9% 4 Co-op, Stotfold 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.4% 2 0.0% 0 Iceland, Hitchin 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Iceland, Letchworth 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Marks and Spencer Simply

Food, Letchworth 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1

Morrison's, Central Approach, Letchworth Garden City

11.2% 113 11.7% 34 11.1% 79 4.9% 3 10.5% 45 12.5% 63 8.3% 41 14.1% 66

Morrison's, Welwyn Garden City

0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Netto, Hitchin 0.8% 8 0.3% 1 1.0% 7 0.0% 0 0.9% 4 0.8% 4 0.4% 2 1.3% 6 S&K Stores, Letchworth

Garden City 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Sainsbury's, Biggleswade 0.9% 9 0.3% 1 1.1% 8 0.0% 0 0.5% 2 1.2% 6 0.2% 1 1.3% 6 Sainsbury's, Cambridge 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Sainsbury's, Winbush Road,

Hitchin 8.8% 88 7.6% 22 9.2% 66 11.5% 7 7.0% 30 10.1% 51 7.3% 36 10.1% 47

Sainsbury's, Third Avenue, Letchworth Garden City

8.1% 81 7.6% 22 8.3% 59 6.6% 4 8.2% 35 7.9% 40 8.7% 43 7.3% 34

Sainsbury's, Luton 0.7% 7 0.3% 1 0.8% 6 0.0% 0 0.5% 2 1.0% 5 0.8% 4 0.6% 3 Sainsbury's, Hitchin Road,

Stevenage (Coreys Mill) 3.3% 33 2.4% 7 3.6% 26 6.6% 4 3.3% 14 2.8% 14 3.7% 18 3.0% 14

Somerfield, Royston 2.5% 25 2.1% 6 2.7% 19 0.0% 0 0.5% 2 4.4% 22 2.2% 11 2.8% 13 Somerfield, Shelford 1.5% 15 2.1% 6 1.3% 9 0.0% 0 1.2% 5 2.0% 10 1.6% 8 1.3% 6 Tesco Extra, Baldock 9.8% 98 10.0% 29 9.7% 69 9.8% 6 12.2% 52 7.9% 40 11.0% 54 8.4% 39 Tesco, Bedford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Tesco, Bishop's Stortford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Tesco, Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Mount Pleasant,

Hatfield 1.6% 16 2.1% 6 1.4% 10 3.3% 2 1.6% 7 1.4% 7 1.8% 9 1.3% 6

Tesco, Old North Road, Royston

11.8% 119 13.4% 39 11.2% 80 21.3% 13 13.6% 58 8.9% 45 13.2% 65 11.3% 53

Tesco Express Shelford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 2 Tesco, Broadwater Retail

Park, Stevenage 1.4% 14 0.7% 2 1.7% 12 0.0% 0 1.2% 5 1.8% 9 1.2% 6 1.7% 8

Tesco, The Forum, Stevenage

1.9% 19 2.7% 8 1.5% 11 8.2% 5 1.9% 8 1.2% 6 1.8% 9 1.7% 8

Waitrose, Ampthill 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Waitrose, Cambridge 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.7% 3 0.2% 1 0.6% 3 0.0% 0 Waitrose, Harpenden 1.6% 16 1.7% 5 1.5% 11 0.0% 0 0.9% 4 2.4% 12 2.2% 11 1.1% 5 Waitrose, Hitchin 5.1% 51 7.6% 22 4.1% 29 0.0% 0 5.2% 22 5.7% 29 8.1% 40 1.9% 9 Waitrose, Saffron Walden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Waitrose, Stevenage 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Waitrose, Welwyn Garden

City 0.6% 6 0.7% 2 0.6% 4 0.0% 0 0.9% 4 0.4% 2 1.2% 6 0.0% 0

Internet 2.2% 22 1.4% 4 2.5% 18 1.6% 1 4.7% 20 0.2% 1 2.8% 14 1.5% 7 Asda, Hatfield 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Asda, St. Albans Road, Selly

Oak 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Budgens, Buntingford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Budgens, Marshalswick 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Budgens, Sawston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Costcutter, Baldock 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Farmers Market, Woolmer

Green 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Iceland, Park St, Luton 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Iceland, Wigmore Lane,

Luton 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1

Lidl, Bedford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Lidl, Jubilee Road,

Letchworth 0.7% 7 0.3% 1 0.8% 6 0.0% 0 0.9% 4 0.6% 3 0.8% 4 0.4% 2

Lidl, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Marks and Spencer, London 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Colney Marks and Spencer, Luton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Morrison's, Cambourne 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.2% 1 Morrison's, St. Albans 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Netto, Hitchin 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Other stores in Hitchin 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Other stores in Letchworth 0.2% 2 0.0% 0 0.3% 2 1.6% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 2 Other stores in Luton 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Other stores in Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Sainsbury's, Dunstable 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Sainsbury's, Harlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Sainsbury's, Harpenden 1.9% 19 1.7% 5 2.0% 14 1.6% 1 1.6% 7 2.2% 11 2.0% 10 1.5% 7 Sainsbury's, London Colney 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Sainsbury's, Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Sainsbury's, St Albans 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.4% 2 0.4% 2 Somerfield, Harpenden 1.0% 10 0.7% 2 1.1% 8 0.0% 0 0.5% 2 1.6% 8 0.8% 4 0.9% 4 Somerfield, Stopsley 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Tesco, Arndale Centre,

Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Tesco, Dunstable 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.6% 3 0.0% 0 Tesco, Jarman Way, Hemel

Hempstead 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0

Tesco, Letchworth 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Tesco, St. Albans 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Waitrose, Bishops Stortford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Waitrose, Trumpington 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.0% 0 0.8% 4 0.8% 4 0.0% 0 (Don’t know / can't

remember) 1.0% 10 0.7% 2 1.1% 8 1.6% 1 1.2% 5 0.8% 4 0.6% 3 1.5% 7

(Don't do main food shopping)

0.8% 8 1.0% 3 0.7% 5 0.0% 0 0.2% 1 1.4% 7 0.6% 3 0.9% 4

Base: 1005 291 714 61 427 505 492 467 Q02 While you were on your last main shop did you, (or anyone else with you) carry out any of the following activities? Go to Bank, Post Office,

Building Society or Cash Point

23.9% 238 26.0% 75 23.0% 163 21.3% 13 23.0% 98 25.1% 125 24.5% 120 24.0% 111

Get petrol 20.9% 208 21.2% 61 20.7% 147 19.7% 12 20.4% 87 21.5% 107 22.3% 109 19.4% 90 Go shopping for other food

items 21.7% 216 22.2% 64 21.4% 152 19.7% 12 21.8% 93 21.5% 107 21.5% 105 22.9% 106

Go shopping for non food items

28.3% 282 23.6% 68 30.2% 214 31.1% 19 30.8% 131 26.1% 130 30.5% 149 25.7% 119

Go window shopping / browsing

13.7% 137 9.0% 26 15.7% 111 14.8% 9 12.9% 55 14.5% 72 12.7% 62 14.7% 68

Go to hairdressers, dry cleaners, or other service

4.2% 42 5.2% 15 3.8% 27 1.6% 1 3.3% 14 5.2% 26 4.5% 22 3.9% 18

Use sports / leisure or entertainment facilities (including library, cafe etc)

6.6% 66 5.9% 17 6.9% 49 11.5% 7 5.9% 25 6.6% 33 6.5% 32 6.3% 29

Anything Else 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 (Nothing else) 37.7% 376 40.3% 116 36.7% 260 41.0% 25 40.4% 172 34.7% 173 36.0% 176 38.9% 180

Base: 997 288 709 61 426 498 489 463

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by Demographics North Hertfordshire Household Survey Page 3 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q03 Is there any other store or shop you do your main food and grocery shopping ? Aldi, Biggleswade 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 2 Aldi, Stevenage 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Asda, Biggleswade 0.9% 9 0.7% 2 1.0% 7 1.6% 1 0.7% 3 1.0% 5 0.2% 1 1.5% 7 Asda, Cambridge 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Asda, Monkswood Way,

Stevenage 3.2% 32 2.4% 7 3.5% 25 11.5% 7 4.2% 18 1.4% 7 3.5% 17 2.8% 13

Asda, Wigmore Lane, Luton 1.6% 16 1.7% 5 1.6% 11 0.0% 0 1.6% 7 1.8% 9 2.2% 11 1.1% 5 Co-op, Buntingford 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Co-op, Melbourn 0.3% 3 0.0% 0 0.4% 3 1.6% 1 0.2% 1 0.0% 0 0.4% 2 0.2% 1 Co-op, Stotfold 0.8% 8 1.4% 4 0.6% 4 0.0% 0 0.9% 4 0.8% 4 1.0% 5 0.6% 3 Iceland, Hitchin 0.9% 9 0.7% 2 1.0% 7 0.0% 0 0.5% 2 1.4% 7 0.2% 1 1.7% 8 Iceland, Letchworth 1.3% 13 1.7% 5 1.1% 8 1.6% 1 0.7% 3 1.8% 9 1.0% 5 1.7% 8 Marks and Spencer Simply

Food, Hitchin 1.6% 16 1.4% 4 1.7% 12 0.0% 0 1.2% 5 2.2% 11 2.5% 12 0.6% 3

Marks and Spencer Simply Food, Letchworth

0.9% 9 0.7% 2 1.0% 7 0.0% 0 0.9% 4 1.0% 5 1.0% 5 0.9% 4

Marks and Spencer, Stevenage

0.8% 8 1.7% 5 0.4% 3 0.0% 0 0.2% 1 1.4% 7 1.0% 5 0.6% 3

Morrison's, Central Approach, Letchworth Garden City

8.8% 88 5.6% 16 10.2% 72 6.6% 4 8.5% 36 9.4% 47 8.6% 42 8.9% 41

Morrison's, Welwyn Garden City

0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.2% 1 1.0% 5 0.4% 2 0.9% 4

Netto, Hitchin 0.7% 7 0.7% 2 0.7% 5 1.6% 1 0.5% 2 0.6% 3 0.2% 1 1.1% 5 S&K Stores, Hitchin 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Sainsbury's, Biggleswade 1.5% 15 1.0% 3 1.7% 12 1.6% 1 2.8% 12 0.4% 2 2.5% 12 0.4% 2 Sainsbury's, Cambridge 0.6% 6 0.7% 2 0.6% 4 3.3% 2 0.2% 1 0.6% 3 0.6% 3 0.6% 3 Sainsbury's, Winbush Road,

Hitchin 4.1% 41 4.5% 13 3.9% 28 1.6% 1 3.8% 16 4.8% 24 4.5% 22 3.9% 18

Sainsbury's, Third Avenue, Letchworth Garden City

10.9% 109 11.8% 34 10.6% 75 9.8% 6 12.0% 51 10.2% 51 12.3% 60 8.9% 41

Sainsbury's, Luton 1.1% 11 1.0% 3 1.1% 8 1.6% 1 0.9% 4 1.2% 6 1.2% 6 0.9% 4 Sainsbury's, Hitchin Road,

Stevenage (Coreys Mill) 3.1% 31 2.4% 7 3.4% 24 8.2% 5 3.8% 16 1.8% 9 3.9% 19 1.7% 8

Somerfield, Buntingford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Somerfield, Royston 2.7% 27 1.7% 5 3.1% 22 0.0% 0 2.3% 10 3.2% 16 1.2% 6 4.5% 21 Somerfield, Shelford 0.8% 8 2.1% 6 0.3% 2 0.0% 0 1.4% 6 0.4% 2 0.6% 3 1.1% 5 Tesco Extra, Baldock 8.9% 89 8.3% 24 9.2% 65 13.1% 8 12.2% 52 5.6% 28 9.8% 48 7.6% 35 Tesco, Bedford 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Tesco, Bishop's Stortford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Tesco, Cambridge 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Tesco, Flitwick 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Tesco, Mount Pleasant,

Hatfield 1.0% 10 1.0% 3 1.0% 7 1.6% 1 0.9% 4 1.0% 5 1.6% 8 0.2% 1

Tesco Express, Potton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Old North Road,

Royston 2.9% 29 3.1% 9 2.8% 20 0.0% 0 2.8% 12 3.2% 16 2.9% 14 3.0% 14

Tesco Express Shelford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Broadwater Retail

Park, Stevenage 1.1% 11 1.4% 4 1.0% 7 0.0% 0 1.2% 5 1.0% 5 1.6% 8 0.4% 2

Tesco, The Forum, Stevenage

1.5% 15 0.7% 2 1.8% 13 1.6% 1 2.3% 10 0.8% 4 1.4% 7 1.7% 8

Waitrose, Ampthill 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Waitrose, Cambridge 1.0% 10 1.7% 5 0.7% 5 0.0% 0 0.9% 4 1.0% 5 1.6% 8 0.4% 2 Waitrose, Harpenden 1.0% 10 1.0% 3 1.0% 7 0.0% 0 0.7% 3 1.4% 7 1.2% 6 0.6% 3 Waitrose, Hitchin 6.2% 62 5.9% 17 6.3% 45 0.0% 0 6.1% 26 7.0% 35 7.4% 36 4.8% 22 Waitrose, Saffron Walden 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.7% 3 0.0% 0 0.2% 1 0.6% 3 Waitrose, Stevenage 0.4% 4 0.7% 2 0.3% 2 3.3% 2 0.2% 1 0.2% 1 0.8% 4 0.0% 0 Waitrose, Welwyn Garden

City 0.8% 8 0.3% 1 1.0% 7 0.0% 0 0.9% 4 0.8% 4 0.8% 4 0.9% 4

Internet 1.1% 11 0.7% 2 1.3% 9 0.0% 0 2.1% 9 0.4% 2 1.6% 8 0.6% 3 Aldi, Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Aldi, Harpenden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Asda, Hatfield 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Asda, Hitchin 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Co-op, Knebworth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Co-op, Lower Luton Road,

Harpenden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Co-op, Wigmore Lane, Luton

0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Costcutter, Clavering 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Hitchin Market 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.4% 2

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Iceland, Park St, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Iceland, Stevenage 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Iceland, Wigmore Lane,

Luton 0.9% 9 1.4% 4 0.7% 5 0.0% 0 0.5% 2 1.4% 7 0.8% 4 1.1% 5

John Lewis, Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Lidl, Jubilee Road,

Letchworth 1.2% 12 1.0% 3 1.3% 9 0.0% 0 0.5% 2 2.0% 10 1.2% 6 1.3% 6

Lidl, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Marks and Spencer,

Cheshunt 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Marks and Spencer, Grafton Centre, Cambridge

0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Marks and Spencer, Harpenden

0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Marks and Spencer, London Colney

0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Marks and Spencer, Luton 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.0% 0 0.9% 4 Marks and Spencer, Welwyn

Garden City 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Morrison's, Cambourne 1.3% 13 0.7% 2 1.6% 11 0.0% 0 1.4% 6 1.4% 7 1.0% 5 1.7% 8 Morrison's, St. Albans 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Netto, Hitchin 0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.5% 2 0.8% 4 0.0% 0 1.1% 5 Other stores in Barley 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores in Bassingbourn 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Buntingford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Codicote 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Other stores in Harpenden 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Other stores in Hitchin 0.7% 7 0.7% 2 0.7% 5 1.6% 1 0.5% 2 0.8% 4 0.8% 4 0.6% 3 Other stores in Letchworth 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Luton 0.3% 3 0.3% 1 0.3% 2 1.6% 1 0.5% 2 0.0% 0 0.4% 2 0.2% 1 Other stores in Milton

Keynes 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Other stores in Pirton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Weston 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Sainsbury's, Dunstable 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Sainsbury's, Harpenden 1.5% 15 1.0% 3 1.7% 12 1.6% 1 0.9% 4 2.0% 10 2.2% 11 0.4% 2 Sainsbury's, London Colney 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0 Sainsbury's, Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Sainsbury's, St Albans 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Somerfield, Harpenden 0.7% 7 0.0% 0 1.0% 7 0.0% 0 0.7% 3 0.8% 4 1.2% 6 0.2% 1 Somerfield, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Somerfield, Shefford 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.0% 0 0.6% 3 Somerfield, Stopsley 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Spar, Bassingbourn 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Spar, Henlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Spar, Melbourn 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Tesco, Arndale Centre,

Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Tesco, Dunstable 0.6% 6 0.3% 1 0.7% 5 1.6% 1 0.7% 3 0.4% 2 0.8% 4 0.4% 2 Tesco, Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Tesco, Wheathempstead 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Waitrose, Bishops Stortford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Waitrose, St Albans 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Waitrose, St Ives 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Waitrose, Trumpington 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 (Don’t know / can't

remember) 2.1% 21 1.4% 4 2.4% 17 1.6% 1 1.6% 7 2.4% 12 1.8% 9 2.6% 12

(Nowhere else) 31.2% 311 32.3% 93 30.7% 218 36.1% 22 30.3% 129 31.3% 156 27.8% 136 33.9% 157

Base: 997 288 709 61 426 498 489 463

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by Demographics North Hertfordshire Household Survey Page 5 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q04 How do you normally travel to do your main food shopping? Car-driver 70.8% 706 81.3% 234 66.6% 472 78.7% 48 80.3% 342 62.0% 309 81.4% 398 60.9% 282 Car-passenger 14.1% 141 6.3% 18 17.3% 123 13.1% 8 7.3% 31 19.7% 98 8.0% 39 20.1% 93 Bus / coach 4.6% 46 3.1% 9 5.2% 37 0.0% 0 1.4% 6 8.0% 40 1.4% 7 8.0% 37 Train 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Taxi 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Walk 5.8% 58 4.5% 13 6.3% 45 3.3% 2 4.9% 21 6.8% 34 3.9% 19 7.3% 34 Bicycle 0.4% 4 0.3% 1 0.4% 3 1.6% 1 0.2% 1 0.4% 2 0.2% 1 0.6% 3 Use internet / get it delivered 1.3% 13 1.4% 4 1.3% 9 0.0% 0 2.8% 12 0.2% 1 1.6% 8 0.6% 3 Other 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Motorbike 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.7% 3 0.0% 0 0.2% 1 0.4% 2 (Don’t know / varies) 2.2% 22 2.4% 7 2.1% 15 1.6% 1 2.3% 10 2.2% 11 2.9% 14 1.5% 7

Base: 997 288 709 61 426 498 489 463

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by Demographics North Hertfordshire Household Survey Page 6 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q05 In addition to your main food shopping at which store or shop did you last visit for small scale / top-up shopping for things like bread, milk or newspapers?

Aldi, Biggleswade 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Aldi, Stevenage 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.0% 0 0.6% 3 Asda, Biggleswade 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Asda, Monkswood Way,

Stevenage 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.0% 0 0.6% 3

Asda, Wigmore Lane, Luton 2.5% 25 3.1% 9 2.2% 16 0.0% 0 2.3% 10 2.8% 14 2.0% 10 2.8% 13 Co-op, Barton Le Clay 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Co-op, Buntingford 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.0% 0 0.8% 4 0.2% 1 0.6% 3 Co-op, Letchworth Garden

City 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1

Co-op, Melbourn 1.1% 11 1.4% 4 1.0% 7 0.0% 0 1.4% 6 0.8% 4 1.0% 5 1.3% 6 Co-op, Stotfold 2.7% 27 2.1% 6 2.9% 21 1.6% 1 3.7% 16 2.0% 10 3.3% 16 1.5% 7 Iceland, Hitchin 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0 Iceland, Letchworth 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.5% 2 0.4% 2 0.4% 2 0.4% 2 Marks and Spencer Simply

Food, Hitchin 1.9% 19 0.3% 1 2.5% 18 1.6% 1 1.6% 7 2.2% 11 2.2% 11 1.5% 7

Marks and Spencer Simply Food, Letchworth

0.8% 8 0.3% 1 1.0% 7 0.0% 0 0.9% 4 0.8% 4 1.0% 5 0.4% 2

Marks and Spencer, Stevenage

0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1

Morrison's, Central Approach, Letchworth Garden City

3.8% 38 2.7% 8 4.2% 30 0.0% 0 3.7% 16 4.2% 21 2.2% 11 4.9% 23

Morrison's, Welwyn Garden City

0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1

Netto, Hitchin 0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.5% 2 0.8% 4 0.4% 2 0.9% 4 S&K Stores, Hitchin 0.3% 3 1.0% 3 0.0% 0 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.2% 1 S&K Stores, Letchworth

Garden City 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.4% 2 0.2% 1

Sainsbury's, Biggleswade 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.4% 2 Sainsbury's, Winbush Road,

Hitchin 4.8% 48 4.1% 12 5.0% 36 3.3% 2 5.4% 23 4.6% 23 4.7% 23 4.9% 23

Sainsbury's, Third Avenue, Letchworth Garden City

3.6% 36 4.1% 12 3.4% 24 3.3% 2 3.7% 16 3.6% 18 4.9% 24 2.6% 12

Sainsbury's, Hitchin Road, Stevenage (Coreys Mill)

0.9% 9 0.0% 0 1.3% 9 1.6% 1 1.4% 6 0.4% 2 1.0% 5 0.9% 4

Somerfield, Buntingford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Somerfield, Royston 2.7% 27 1.4% 4 3.2% 23 6.6% 4 1.6% 7 3.2% 16 2.8% 14 2.8% 13 Somerfield, Shelford 2.0% 20 3.4% 10 1.4% 10 0.0% 0 2.6% 11 1.8% 9 2.4% 12 1.7% 8 Tesco Extra, Baldock 3.7% 37 3.4% 10 3.8% 27 3.3% 2 6.1% 26 1.8% 9 4.9% 24 2.6% 12 Tesco, Bedford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Tesco, Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Mount Pleasant,

Hatfield 0.4% 4 1.0% 3 0.1% 1 0.0% 0 0.7% 3 0.2% 1 0.4% 2 0.2% 1

Tesco Express, Potton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Old North Road,

Royston 3.8% 38 3.4% 10 3.9% 28 4.9% 3 4.0% 17 3.6% 18 3.7% 18 3.9% 18

Tesco Express, Shelford 0.6% 6 0.7% 2 0.6% 4 1.6% 1 0.9% 4 0.2% 1 0.6% 3 0.6% 3 Tesco, Broadwater Retail

Park,Stevenage 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2

Tesco, The Forum, Stevenage

0.3% 3 0.3% 1 0.3% 2 1.6% 1 0.2% 1 0.2% 1 0.0% 0 0.2% 1

Waitrose, Ampthill 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Waitrose, Cambridge 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.7% 3 0.0% 0 0.6% 3 0.0% 0 Waitrose, Harpenden 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Waitrose, Hitchin 3.2% 32 3.4% 10 3.1% 22 0.0% 0 3.7% 16 3.0% 15 4.3% 21 1.9% 9 Waitrose, Stevenage 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Waitrose, Welwyn Garden

City 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Internet 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Asda, Hatfield 0.2% 2 0.7% 2 0.0% 0 1.6% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 2 Asda, Hemel Hempstead 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Budgens, Buntingford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Budgens, Great Ashby 0.7% 7 1.0% 3 0.6% 4 4.9% 3 0.9% 4 0.0% 0 1.0% 5 0.4% 2 Budgens, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Budgens, Marshalswick 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Budgens, Stevenage 0.4% 4 0.0% 0 0.6% 4 1.6% 1 0.2% 1 0.4% 2 0.6% 3 0.2% 1 Co-op, Cambourne 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Co-op, Knebworth 1.8% 18 1.7% 5 1.8% 13 0.0% 0 1.4% 6 2.0% 10 1.6% 8 1.9% 9 Co-op, Lower Luton Road,

Harpenden 0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.7% 3 0.6% 3 0.6% 3 0.4% 2

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by Demographics North Hertfordshire Household Survey Page 7 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Co-op, Wigmore Lane, Luton

1.1% 11 1.0% 3 1.1% 8 0.0% 0 1.6% 7 0.8% 4 1.2% 6 1.1% 5

Costcutter, Baldock 0.4% 4 0.3% 1 0.4% 3 1.6% 1 0.2% 1 0.4% 2 0.6% 3 0.2% 1 Costcutter, Bassingbourn 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Costcutter, Clavering 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Costcutter, Codicote 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Costcutter, Letchworth 0.3% 3 0.0% 0 0.4% 3 1.6% 1 0.0% 0 0.4% 2 0.2% 1 0.4% 2 Costcutter, Royston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Delivered 0.9% 9 1.0% 3 0.8% 6 0.0% 0 0.5% 2 1.4% 7 1.0% 5 0.9% 4 Hitchin Market 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Iceland, Wigmore Lane,

Luton 0.9% 9 0.0% 0 1.3% 9 3.3% 2 0.2% 1 1.2% 6 0.6% 3 1.3% 6

Lidl, Jubilee Road, Letchworth

0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.2% 1 0.8% 4 0.6% 3 0.4% 2

Londis, Arlesey 0.2% 2 0.7% 2 0.0% 0 1.6% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 2 Londis, Hitchin 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.4% 2 Londis, Royston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Marks and Spencer,

Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Marks and Spencer, Luton 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.2% 1 0.8% 4 0.6% 3 0.4% 2 Marks and Spencer, Sawston 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Marks and Spencer, St

Albans 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

One Stop, Cambridge 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 One Stop, Clifton 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.5% 2 0.6% 3 0.4% 2 0.6% 3 One Stop, Harpenden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 One Stop, Luton 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 One Stop, Wheathempstead 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Other stores in Meldreth 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Other stores in Arlesey 0.7% 7 1.0% 3 0.6% 4 3.3% 2 0.5% 2 0.4% 2 0.4% 2 0.9% 4 Other stores in Ashwell 0.2% 2 0.3% 1 0.1% 1 1.6% 1 0.2% 1 0.0% 0 0.4% 2 0.0% 0 Other stores in Baldock 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Other stores in Barley 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Other stores in Bassingbourn 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores in Buntingford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Clifton 0.2% 2 0.7% 2 0.0% 0 1.6% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 2 Other stores in Codicote 0.6% 6 0.7% 2 0.6% 4 0.0% 0 0.7% 3 0.6% 3 0.2% 1 1.1% 5 Other stores in Datchworth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Other stores in Fowlmere 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.0% 0 0.6% 3 Other stores in Foxton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Other stores in Guilden

Morden 0.2% 2 0.3% 1 0.1% 1 1.6% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 2

Other stores in Harpenden 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Other stores in Henlow 0.3% 3 0.7% 2 0.1% 1 1.6% 1 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Other stores in Hitchin 2.0% 20 2.7% 8 1.7% 12 0.0% 0 2.3% 10 2.0% 10 1.6% 8 2.4% 11 Other stores in Ickleford 0.6% 6 0.0% 0 0.8% 6 1.6% 1 0.5% 2 0.6% 3 0.8% 4 0.4% 2 Other stores in Kimpton 0.4% 4 0.7% 2 0.3% 2 1.6% 1 0.2% 1 0.4% 2 0.4% 2 0.4% 2 Other stores in Knebworth 0.3% 3 0.3% 1 0.3% 2 1.6% 1 0.2% 1 0.2% 1 0.4% 2 0.2% 1 Other stores in Letchworth 1.9% 19 2.7% 8 1.5% 11 3.3% 2 1.9% 8 1.8% 9 2.6% 13 0.9% 4 Other stores in Littling Ton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Other stores in Lower

Stondon 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.5% 2 0.2% 1 0.0% 0 0.6% 3

Other stores in Luton 0.6% 6 0.0% 0 0.8% 6 1.6% 1 0.5% 2 0.6% 3 0.6% 3 0.6% 3 Other stores in Milton

Keynes 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Other stores in Norton Village

0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0

Other stores in Offley 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Other stores in Orwell 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1 Other stores in Pirton 0.4% 4 1.0% 3 0.1% 1 0.0% 0 0.2% 1 0.6% 3 0.4% 2 0.4% 2 Other stores in Royston 0.7% 7 0.7% 2 0.7% 5 0.0% 0 0.2% 1 1.2% 6 1.0% 5 0.4% 2 Other stores in Shillington 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.5% 2 0.2% 1 0.4% 2 0.2% 1 Other stores in St Ippolletts 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores in Steeple

Morden 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0

Other stores in Stevenage 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores in Thirplow 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores in Weston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Other stores in

Wheathempstead 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Other stores in Whitwell 0.4% 4 0.0% 0 0.6% 4 3.3% 2 0.5% 2 0.0% 0 0.2% 1 0.6% 3 Other stores in Willian 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Other stores is Bassingbourn 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Saffron Walden Market 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

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by Demographics North Hertfordshire Household Survey Page 8 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Sainsbury's, Harpenden 0.8% 8 0.7% 2 0.8% 6 3.3% 2 0.7% 3 0.6% 3 1.0% 5 0.4% 2 Sainsbury's, Holbourn 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Sainsbury's, Stotford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Somerfield, Harpenden 0.6% 6 0.0% 0 0.8% 6 0.0% 0 0.2% 1 1.0% 5 1.0% 5 0.2% 1 Somerfield, Luton 0.5% 5 0.3% 1 0.6% 4 1.6% 1 0.0% 0 0.8% 4 0.2% 1 0.9% 4 Somerfield, Shefford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Somerfield, Stopsley 0.8% 8 0.7% 2 0.8% 6 0.0% 0 1.4% 6 0.4% 2 1.2% 6 0.4% 2 Spar, Bassingbourn 0.5% 5 0.7% 2 0.4% 3 0.0% 0 0.9% 4 0.2% 1 0.4% 2 0.6% 3 Spar, Henlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Spar, Hitchin 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Tesco, Arndale Centre,

Luton 0.4% 4 0.0% 0 0.6% 4 0.0% 0 0.2% 1 0.6% 3 0.8% 4 0.0% 0

Tesco, Dunstable 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Tesco, Harpenden 0.8% 8 1.0% 3 0.7% 5 0.0% 0 0.5% 2 1.2% 6 1.0% 5 0.6% 3 Tesco, Shefford 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.5% 2 0.2% 1 0.4% 2 0.2% 1 Tesco, Stotford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Tesco, Welwyn Garden City 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Waitrose, Bishops Stortford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 (Don’t know / can't

remember) 6.8% 68 8.2% 24 6.2% 44 4.9% 3 5.6% 24 8.1% 41 5.9% 29 7.3% 34

(Don’t do top-up food shopping)

18.4% 185 17.9% 52 18.6% 133 16.4% 10 14.5% 62 21.4% 108 15.4% 76 21.2% 99

Base: 1005 291 714 61 427 505 492 467 Q06 In which town or location do you buy most of your household's non-food shopping ? Baldock 2.3% 23 1.7% 5 2.5% 18 0.0% 0 3.7% 16 1.4% 7 2.6% 13 1.9% 9 Bedford 1.2% 12 2.4% 7 0.7% 5 0.0% 0 1.4% 6 1.2% 6 1.2% 6 1.3% 6 Biggleswade 1.6% 16 0.7% 2 2.0% 14 0.0% 0 2.1% 9 1.4% 7 0.8% 4 1.9% 9 Bishop's Stortford 0.7% 7 0.7% 2 0.7% 5 0.0% 0 0.5% 2 1.0% 5 0.4% 2 0.9% 4 Buntingford 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.0% 0 0.6% 3 0.2% 1 0.4% 2 Cambridge 8.3% 83 10.3% 30 7.4% 53 14.8% 9 7.5% 32 7.9% 40 11.0% 54 5.8% 27 Central London 0.5% 5 0.3% 1 0.6% 4 1.6% 1 0.5% 2 0.4% 2 0.8% 4 0.2% 1 Harpenden 1.2% 12 2.1% 6 0.8% 6 1.6% 1 0.9% 4 1.4% 7 1.0% 5 0.9% 4 Hatfield 0.5% 5 0.7% 2 0.4% 3 0.0% 0 0.5% 2 0.6% 3 0.4% 2 0.6% 3 Hemel Hempstead 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Hitchin 18.2% 183 15.8% 46 19.2% 137 19.7% 12 18.5% 79 18.2% 92 19.3% 95 17.8% 83 Lakeside, Thurrock 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Letchworth Garden City 11.2% 113 9.3% 27 12.0% 86 11.5% 7 10.5% 45 11.9% 60 9.6% 47 13.3% 62 Luton 8.6% 86 7.9% 23 8.8% 63 6.6% 4 9.1% 39 8.3% 42 7.7% 38 9.9% 46 Milton Keynes 2.2% 22 1.4% 4 2.5% 18 1.6% 1 2.1% 9 2.4% 12 3.9% 19 0.4% 2 Royston 6.4% 64 7.9% 23 5.7% 41 9.8% 6 5.2% 22 6.7% 34 6.5% 32 6.4% 30 St Albans 2.5% 25 2.7% 8 2.4% 17 3.3% 2 1.9% 8 3.0% 15 3.0% 15 2.1% 10 Stevenage 14.3% 144 16.5% 48 13.4% 96 18.0% 11 15.2% 65 13.1% 66 11.2% 55 17.3% 81 The Galleria, Hatfield 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Watford 0.4% 4 0.3% 1 0.4% 3 1.6% 1 0.2% 1 0.4% 2 0.6% 3 0.2% 1 Welwyn Garden City 7.2% 72 4.5% 13 8.3% 59 3.3% 2 6.8% 29 7.7% 39 8.7% 43 4.9% 23 Internet / mail order /

catalogue 2.7% 27 2.7% 8 2.7% 19 4.9% 3 3.5% 15 1.8% 9 2.2% 11 3.0% 14

Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Cambourne 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Canary Wharf 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Clifton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Colney Hatch 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Lincoln 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Liverpool 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 London Colney 0.2% 2 0.0% 0 0.3% 2 1.6% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 Melbourn 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Peterborough 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Roaring Meg Retail Park,

Stevenage 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Saffron Walden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Shefford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.2% 1 Shelford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 St Ives 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Wokingham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 (Don't know / varies) 7.5% 75 10.0% 29 6.4% 46 0.0% 0 7.3% 31 8.3% 42 6.1% 30 8.6% 40

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 9 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Q07 How do you normally travel to do your non-food shopping ? Car-driver 64.6% 632 77.4% 219 59.4% 413 65.5% 38 75.0% 309 56.0% 278 77.1% 371 53.4% 242 Car-passenger 12.3% 120 4.2% 12 15.5% 108 6.9% 4 7.5% 31 16.5% 82 6.0% 29 18.3% 83 Bus / coach 8.0% 78 6.0% 17 8.8% 61 8.6% 5 2.7% 11 12.5% 62 2.7% 13 13.9% 63 Train 1.5% 15 1.4% 4 1.6% 11 3.4% 2 1.7% 7 1.0% 5 2.3% 11 0.4% 2 Taxi 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Walk 8.6% 84 6.7% 19 9.4% 65 8.6% 5 8.7% 36 8.7% 43 7.5% 36 9.1% 41 Bicycle 0.3% 3 0.4% 1 0.3% 2 1.7% 1 0.0% 0 0.4% 2 0.0% 0 0.7% 3 Other 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.0% 0 Motorbike 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.7% 3 0.0% 0 0.2% 1 0.4% 2 Park and ride 0.3% 3 0.4% 1 0.3% 2 0.0% 0 0.0% 0 0.6% 3 0.6% 3 0.0% 0 (Don’t know / varies) 3.7% 36 2.8% 8 4.0% 28 5.2% 3 3.6% 15 3.4% 17 3.3% 16 3.3% 15

Base: 978 283 695 58 412 496 481 453

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by Demographics North Hertfordshire Household Survey Page 10 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Q08 At which town or location did your household last buy clothes or shoes ? Baldock 1.2% 12 2.1% 6 0.8% 6 0.0% 0 1.2% 5 1.4% 7 0.6% 3 1.7% 8 Bedford 2.2% 22 3.8% 11 1.5% 11 0.0% 0 2.6% 11 2.2% 11 1.6% 8 2.6% 12 Biggleswade 1.6% 16 2.1% 6 1.4% 10 1.6% 1 1.9% 8 1.4% 7 1.2% 6 1.9% 9 Bishop's Stortford 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.2% 1 0.8% 4 0.4% 2 0.6% 3 Bluewater 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Cambridge 9.5% 95 8.6% 25 9.8% 70 13.1% 8 10.3% 44 7.9% 40 12.6% 62 6.4% 30 Central London 2.4% 24 3.1% 9 2.1% 15 3.3% 2 2.6% 11 2.2% 11 3.5% 17 1.5% 7 Harpenden 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.5% 2 0.4% 2 0.4% 2 0.2% 1 Hatfield 1.4% 14 1.0% 3 1.5% 11 1.6% 1 1.4% 6 1.4% 7 1.4% 7 1.3% 6 Hemel Hempstead 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Hertford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Hitchin 12.1% 122 9.6% 28 13.2% 94 9.8% 6 13.3% 57 11.5% 58 13.6% 67 10.3% 48 Lakeside, Thurrock 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Letchworth Garden City 7.0% 70 4.8% 14 7.8% 56 6.6% 4 6.6% 28 7.3% 37 3.9% 19 9.2% 43 Luton 8.6% 86 8.9% 26 8.4% 60 4.9% 3 10.3% 44 7.5% 38 7.9% 39 9.6% 45 Milton Keynes 4.6% 46 5.8% 17 4.1% 29 4.9% 3 5.6% 24 3.6% 18 5.3% 26 3.4% 16 Royston 3.1% 31 4.5% 13 2.5% 18 3.3% 2 2.8% 12 3.2% 16 1.6% 8 4.9% 23 St Albans 3.1% 31 2.4% 7 3.4% 24 4.9% 3 2.1% 9 3.6% 18 3.9% 19 2.1% 10 Stevenage 16.6% 167 13.4% 39 17.9% 128 27.9% 17 18.3% 78 14.1% 71 15.0% 74 19.3% 90 The Galleria, Hatfield 0.7% 7 1.0% 3 0.6% 4 0.0% 0 0.2% 1 1.2% 6 0.8% 4 0.6% 3 Watford 0.4% 4 0.3% 1 0.4% 3 1.6% 1 0.5% 2 0.2% 1 0.6% 3 0.2% 1 Welwyn Garden City 8.6% 86 5.8% 17 9.7% 69 4.9% 3 7.7% 33 9.7% 49 10.6% 52 6.2% 29 Internet / mail order /

catalogue 6.0% 60 7.6% 22 5.3% 38 3.3% 2 4.9% 21 7.3% 37 6.3% 31 5.8% 27

Abroad 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Asda, Stevenage 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Bournemouth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Brighton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Brookfield Centre, Hereford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Canary Wharf 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Carlisle 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelmsford 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Cheshunt 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.5% 2 0.4% 2 0.8% 4 0.0% 0 Chichester 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Colney Hatch 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Great Yarmouth 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Hunstanton 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Liverpool 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 London Colney 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Marks and Spencer, London

Colney 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1

Metro Centre, Gateshead 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Nottingham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Peterborough 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Portsmouth 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Reading 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Romford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Saffron Walden 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.7% 3 0.4% 2 0.6% 3 0.4% 2 Sandwich 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 St Ives 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Swansea 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Woburn 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Wokingham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 (Don't know / varies) 2.6% 26 3.8% 11 2.1% 15 3.3% 2 1.9% 8 3.2% 16 1.4% 7 3.6% 17 (Don't regularly buy these

kind of goods) 3.2% 32 4.8% 14 2.5% 18 0.0% 0 1.2% 5 5.1% 26 2.0% 10 4.5% 21

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 11 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Q09 At which location did your household last buy domestic electric appliances (e.g. fridges and kitchen items) ? Baldock 2.9% 29 2.4% 7 3.1% 22 1.6% 1 1.6% 7 4.2% 21 2.2% 11 3.6% 17 Bedford 0.9% 9 1.0% 3 0.8% 6 0.0% 0 0.9% 4 1.0% 5 0.8% 4 1.1% 5 Biggleswade 0.7% 7 0.7% 2 0.7% 5 1.6% 1 0.7% 3 0.6% 3 0.2% 1 1.3% 6 Bishop's Stortford 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.0% 0 0.6% 3 0.0% 0 0.6% 3 Cambridge 6.7% 67 8.6% 25 5.9% 42 6.6% 4 6.1% 26 7.1% 36 8.7% 43 4.9% 23 Central London 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.5% 2 0.2% 1 0.6% 3 0.0% 0 Harpenden 0.5% 5 0.7% 2 0.4% 3 1.6% 1 0.2% 1 0.6% 3 0.2% 1 0.2% 1 Hatfield 1.2% 12 1.7% 5 1.0% 7 0.0% 0 1.2% 5 1.4% 7 1.6% 8 0.4% 2 Hitchin 3.8% 38 5.2% 15 3.2% 23 1.6% 1 3.3% 14 4.6% 23 3.5% 17 4.3% 20 Letchworth Garden City 6.9% 69 7.6% 22 6.6% 47 8.2% 5 6.3% 27 6.9% 35 7.7% 38 6.2% 29 Luton 9.0% 90 8.2% 24 9.2% 66 8.2% 5 8.7% 37 9.3% 47 8.3% 41 10.5% 49 Milton Keynes 1.2% 12 1.7% 5 1.0% 7 1.6% 1 1.6% 7 0.8% 4 1.6% 8 0.6% 3 Royston 2.6% 26 5.2% 15 1.5% 11 3.3% 2 1.9% 8 3.2% 16 2.4% 12 2.8% 13 St Albans 0.8% 8 1.4% 4 0.6% 4 1.6% 1 0.5% 2 1.0% 5 0.6% 3 1.1% 5 Stevenage 22.0% 221 20.6% 60 22.5% 161 37.7% 23 25.3% 108 17.4% 88 20.5% 101 23.6% 110 Watford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Welwyn Garden City 9.8% 98 8.2% 24 10.4% 74 1.6% 1 8.2% 35 11.9% 60 11.0% 54 8.1% 38 Internet / mail order /

catalogue 11.1% 112 6.9% 20 12.9% 92 9.8% 6 17.3% 74 6.3% 32 15.0% 74 7.9% 37

Brent Cross 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Corey Mill Retail Park,

Stevenage 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0

Dunstable 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Gypsy Lane Retail Park,

Luton 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1

Harlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Knebworth 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Liverpool 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Northampton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Nottingham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Roaring Meg Retail Park,

Stevenage 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2

Saffron Walden 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.2% 1 Sawston 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Shelford 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 St Ives 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Stotfold 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.0% 0 0.6% 3 0.6% 3 0.0% 0 Swansea 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Tesco, Baldock 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1 (Don't know / varies) 3.9% 39 4.1% 12 3.8% 27 1.6% 1 4.2% 18 4.0% 20 3.5% 17 3.9% 18 (Don't regularly buy these

kind of goods) 12.3% 124 12.0% 35 12.5% 89 13.1% 8 9.1% 39 14.7% 74 7.3% 36 16.1% 75

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 12 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q10 At which location did your household last buy other kinds of electric goods such as TV / Hi-Fi and computers ? Baldock 3.2% 32 2.7% 8 3.4% 24 3.3% 2 3.5% 15 3.0% 15 2.6% 13 3.9% 18 Bedford 1.0% 10 1.4% 4 0.8% 6 0.0% 0 1.6% 7 0.6% 3 0.6% 3 1.5% 7 Biggleswade 1.3% 13 2.4% 7 0.8% 6 1.6% 1 1.2% 5 1.4% 7 1.0% 5 1.7% 8 Bishop's Stortford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Buntingford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Cambridge 7.3% 73 8.9% 26 6.6% 47 11.5% 7 5.9% 25 7.9% 40 10.2% 50 4.7% 22 Central London 0.5% 5 0.7% 2 0.4% 3 0.0% 0 0.9% 4 0.2% 1 0.8% 4 0.2% 1 Harpenden 0.3% 3 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 3 0.0% 0 0.4% 2 Hatfield 1.1% 11 1.0% 3 1.1% 8 1.6% 1 0.7% 3 1.4% 7 1.6% 8 0.6% 3 Hitchin 4.8% 48 6.5% 19 4.1% 29 3.3% 2 3.7% 16 5.7% 29 3.9% 19 5.4% 25 Letchworth Garden City 4.2% 42 2.4% 7 4.9% 35 6.6% 4 3.3% 14 4.6% 23 3.5% 17 4.9% 23 Luton 6.6% 66 6.2% 18 6.7% 48 4.9% 3 6.1% 26 7.3% 37 6.5% 32 7.1% 33 Milton Keynes 1.4% 14 1.7% 5 1.3% 9 0.0% 0 1.6% 7 1.2% 6 2.0% 10 0.4% 2 Royston 3.1% 31 2.7% 8 3.2% 23 1.6% 1 2.6% 11 3.8% 19 2.8% 14 3.4% 16 St Albans 1.4% 14 1.4% 4 1.4% 10 1.6% 1 1.4% 6 1.4% 7 2.0% 10 0.9% 4 Stevenage 20.5% 206 19.9% 58 20.7% 148 32.8% 20 25.3% 108 14.9% 75 18.5% 91 22.5% 105 Watford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0 Welwyn Garden City 7.8% 78 6.2% 18 8.4% 60 3.3% 2 4.7% 20 11.1% 56 9.6% 47 5.8% 27 Internet / mail order /

catalogue 12.8% 129 13.4% 39 12.6% 90 13.1% 8 19.9% 85 7.1% 36 15.9% 78 10.5% 49

Asda, Southend 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Brent Cross 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Dunstable 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 East Kilbride 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Gypsy Lane Retail Park,

Luton 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.7% 3 0.0% 0 0.4% 2 0.2% 1

Harlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Kettering 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Kingston upon Thames 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Knebworth 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 London Colney 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Much Hadham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Northampton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Roaring Meg Retail Park,

Stevenage 0.5% 5 1.0% 3 0.3% 2 3.3% 2 0.5% 2 0.2% 1 0.4% 2 0.4% 2

Romford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Saffron Walden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Sainsbury's, Haden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Sainsbury's, Letchworth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Shefford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.2% 1 Shelford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Tesco, Baldock 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 (Don't know / varies) 4.4% 44 4.5% 13 4.3% 31 1.6% 1 4.5% 19 4.4% 22 3.9% 19 4.5% 21 (Don't regularly buy these

kind of goods) 14.9% 150 12.7% 37 15.8% 113 9.8% 6 8.7% 37 20.6% 104 11.0% 54 18.2% 85

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 13 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q11 Which location did your household last buy furniture, soft furnishings or floor-coverings ? Baldock 0.7% 7 0.3% 1 0.8% 6 1.6% 1 0.9% 4 0.4% 2 1.2% 6 0.2% 1 Bedford 2.2% 22 2.7% 8 2.0% 14 1.6% 1 2.3% 10 2.2% 11 2.6% 13 1.7% 8 Biggleswade 1.6% 16 1.7% 5 1.5% 11 4.9% 3 1.6% 7 1.0% 5 1.4% 7 1.5% 7 Bishop's Stortford 0.4% 4 0.0% 0 0.6% 4 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Buntingford 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1 Cambridge 5.1% 51 5.8% 17 4.8% 34 3.3% 2 5.4% 23 5.0% 25 8.1% 40 1.9% 9 Central London 0.6% 6 1.0% 3 0.4% 3 0.0% 0 1.2% 5 0.2% 1 0.6% 3 0.4% 2 Harpenden 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Hatfield 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Hemel Hempstead 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Hertford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Hitchin 6.8% 68 6.2% 18 7.0% 50 1.6% 1 6.8% 29 7.3% 37 7.3% 36 6.0% 28 Lakeside, Thurrock 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Letchworth Garden City 6.3% 63 5.2% 15 6.7% 48 4.9% 3 6.1% 26 6.7% 34 7.5% 37 5.6% 26 Luton 6.4% 64 4.1% 12 7.3% 52 8.2% 5 6.8% 29 5.9% 30 6.5% 32 6.6% 31 Milton Keynes 3.4% 34 3.1% 9 3.5% 25 6.6% 4 3.3% 14 3.2% 16 4.9% 24 1.9% 9 Royston 1.2% 12 1.7% 5 1.0% 7 0.0% 0 0.9% 4 1.4% 7 0.8% 4 1.7% 8 St Albans 1.5% 15 2.4% 7 1.1% 8 3.3% 2 1.2% 5 1.6% 8 2.4% 12 0.4% 2 Stevenage 21.0% 211 23.0% 67 20.2% 144 37.7% 23 25.3% 108 15.8% 80 19.3% 95 23.3% 109 Watford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Welwyn Garden City 4.7% 47 4.5% 13 4.8% 34 1.6% 1 4.5% 19 5.1% 26 5.9% 29 3.4% 16 Internet / mail order /

catalogue 3.1% 31 3.8% 11 2.8% 20 3.3% 2 4.9% 21 1.6% 8 3.3% 16 2.8% 13

Aylesbury 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Blackpool 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Brighouse 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Bury St Edmonds 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Chester 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Codicote 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Dunstable 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Edmonton 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Enfield 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Falmouth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Gamlingay 0.6% 6 0.0% 0 0.8% 6 0.0% 0 0.5% 2 0.8% 4 0.2% 1 0.9% 4 Gypsy Lane Retail Park,

Luton 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0

Henlow 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Huntingdon 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Ikea, Wembley 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Kempston Retail Park,

Bedford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Knebworth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Leicester 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 London Colney 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.9% 4 0.2% 1 0.8% 4 0.2% 1 Melbourn 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.5% 2 0.6% 3 0.4% 2 0.6% 3 Northampton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Northwich 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Norwich 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Radlett 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Redbourn 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Roaring Meg Retail Park,

Stevenage 0.2% 2 0.3% 1 0.1% 1 1.6% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1

Saffron Walden 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Sawston 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Waltham Cross 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Ware 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Wembley 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Willingham 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 (Don't know / varies) 6.6% 66 7.6% 22 6.2% 44 3.3% 2 8.2% 35 5.3% 27 4.9% 24 7.9% 37 (Don't regularly buy these

kind of goods) 21.6% 217 21.3% 62 21.7% 155 13.1% 8 13.1% 56 29.3% 148 15.2% 75 27.0% 126

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 14 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q12 Which location did your household last buy DIY / hardware items ? B&Q, Letchworth Garden

City 1.0% 10 0.7% 2 1.1% 8 0.0% 0 0.9% 4 1.2% 6 0.8% 4 1.1% 5

B&Q, Stevenage 10.6% 107 10.3% 30 10.8% 77 8.2% 5 12.4% 53 9.5% 48 14.0% 69 7.5% 35 Focus, Letchworth Garden

City 4.8% 48 3.4% 10 5.3% 38 1.6% 1 4.9% 21 5.1% 26 5.9% 29 3.6% 17

Homebase, Stevenage 1.7% 17 0.7% 2 2.1% 15 3.3% 2 2.1% 9 1.0% 5 1.6% 8 1.7% 8 Wickes, Letchworth Garden

City 5.2% 52 6.5% 19 4.6% 33 3.3% 2 6.3% 27 4.2% 21 4.3% 21 5.8% 27

Wickes, Stevenage 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Baldock 0.5% 5 0.3% 1 0.6% 4 1.6% 1 0.5% 2 0.4% 2 0.6% 3 0.4% 2 Bedford 0.7% 7 1.0% 3 0.6% 4 0.0% 0 0.9% 4 0.6% 3 0.2% 1 1.1% 5 Biggleswade 6.1% 61 6.5% 19 5.9% 42 3.3% 2 7.3% 31 5.5% 28 6.1% 30 6.2% 29 Bishop's Stortford 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.7% 3 0.4% 2 0.8% 4 0.2% 1 Buntingford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.2% 1 0.2% 1 Cambridge 2.0% 20 2.4% 7 1.8% 13 1.6% 1 2.1% 9 2.0% 10 3.0% 15 1.1% 5 Harpenden 0.9% 9 1.0% 3 0.8% 6 0.0% 0 0.2% 1 1.6% 8 1.0% 5 0.6% 3 Hatfield 0.5% 5 0.7% 2 0.4% 3 1.6% 1 0.5% 2 0.4% 2 1.0% 5 0.0% 0 Hemel Hempstead 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Hertford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Hitchin 7.1% 71 7.9% 23 6.7% 48 9.8% 6 6.6% 28 7.3% 37 7.5% 37 6.6% 31 Letchworth Garden City 8.6% 86 11.0% 32 7.6% 54 14.8% 9 9.6% 41 7.1% 36 9.1% 45 8.4% 39 Luton 11.5% 116 8.9% 26 12.6% 90 9.8% 6 11.9% 51 11.5% 58 12.4% 61 11.1% 52 Milton Keynes 0.2% 2 0.0% 0 0.3% 2 1.6% 1 0.0% 0 0.2% 1 0.4% 2 0.0% 0 Royston 4.8% 48 5.5% 16 4.5% 32 6.6% 4 4.5% 19 4.6% 23 5.1% 25 4.9% 23 St Albans 1.4% 14 1.7% 5 1.3% 9 3.3% 2 0.9% 4 1.6% 8 1.2% 6 1.7% 8 Stevenage 9.4% 94 9.3% 27 9.4% 67 13.1% 8 13.1% 56 5.5% 28 8.9% 44 9.6% 45 Watford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Welwyn Garden City 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Internet / mail order /

catalogue 1.4% 14 2.1% 6 1.1% 8 0.0% 0 2.3% 10 0.8% 4 1.8% 9 1.1% 5

Asda, Stevenage 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 B&Q, Gypsy Lane Retail

Park, Luton 1.2% 12 1.7% 5 1.0% 7 0.0% 0 1.2% 5 1.4% 7 0.6% 3 1.9% 9

B&Q, Hitchin 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Gloucester 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Gypsy Lane Retail Park,

Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Harlow 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Homebase, Biggleswade 0.3% 3 0.3% 1 0.3% 2 1.6% 1 0.0% 0 0.4% 2 0.4% 2 0.2% 1 Homebase, Cambridge 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Homebase, Harlow 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Homebase, Knapp Hill,

Woking 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Homebase, Luton 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Knebworth 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Melbourn 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Saffron Walden 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.7% 3 0.2% 1 0.4% 2 0.4% 2 Sawston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Scarborough 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Shefford 0.5% 5 1.4% 4 0.1% 1 0.0% 0 0.5% 2 0.6% 3 0.2% 1 0.4% 2 Shelford 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Stopsley 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Wickes, Letchworth 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 (Don't know / varies) 2.6% 26 2.4% 7 2.7% 19 1.6% 1 2.8% 12 2.6% 13 1.6% 8 3.2% 15 (Don't regularly buy these

kind of goods) 13.6% 137 10.3% 30 15.0% 107 11.5% 7 4.5% 19 21.4% 108 7.3% 36 18.8% 88

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 15 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q13 Which location did your household last buy garden items ? B&Q, Letchworth Garden

City 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0

B&Q, Stevenage 5.0% 50 3.8% 11 5.5% 39 6.6% 4 7.7% 33 2.4% 12 6.9% 34 3.0% 14 Bickerdikes Garden Centre,

Letchworth Garden City 4.2% 42 3.8% 11 4.3% 31 4.9% 3 2.8% 12 5.1% 26 4.9% 24 3.2% 15

Focus, Letchworth Garden City

1.9% 19 1.4% 4 2.1% 15 1.6% 1 3.3% 14 0.8% 4 1.8% 9 1.9% 9

Homebase, Stevenage 1.1% 11 1.0% 3 1.1% 8 1.6% 1 2.1% 9 0.0% 0 1.8% 9 0.2% 1 Vanstone Park Garden

Centre, Hitchin 0.5% 5 0.7% 2 0.4% 3 1.6% 1 0.5% 2 0.4% 2 1.0% 5 0.0% 0

Wickes, Letchworth Garden City

0.5% 5 0.7% 2 0.4% 3 0.0% 0 0.2% 1 0.8% 4 0.8% 4 0.2% 1

Wyevale Garden Centre, Hitchin

3.6% 36 3.1% 9 3.8% 27 0.0% 0 2.3% 10 5.1% 26 3.5% 17 4.1% 19

Baldock 1.0% 10 0.3% 1 1.3% 9 3.3% 2 0.5% 2 1.2% 6 1.0% 5 1.1% 5 Bedford 0.9% 9 0.7% 2 1.0% 7 0.0% 0 0.5% 2 1.4% 7 0.4% 2 1.1% 5 Biggleswade 3.9% 39 4.1% 12 3.8% 27 3.3% 2 4.2% 18 3.8% 19 4.5% 22 3.6% 17 Bishop's Stortford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Buntingford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Cambridge 2.0% 20 0.7% 2 2.5% 18 0.0% 0 1.9% 8 2.4% 12 2.2% 11 1.7% 8 Harpenden 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Hatfield 0.3% 3 0.0% 0 0.4% 3 1.6% 1 0.2% 1 0.2% 1 0.6% 3 0.0% 0 Hemel Hempstead 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Hertford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Hitchin 7.1% 71 7.2% 21 7.0% 50 8.2% 5 6.8% 29 7.3% 37 5.3% 26 8.8% 41 Letchworth Garden City 8.6% 86 9.6% 28 8.1% 58 9.8% 6 10.8% 46 6.5% 33 9.1% 45 8.6% 40 Luton 7.6% 76 5.8% 17 8.3% 59 6.6% 4 8.9% 38 6.7% 34 8.5% 42 6.9% 32 Milton Keynes 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.9% 4 0.2% 1 0.4% 2 0.6% 3 Royston 4.2% 42 3.8% 11 4.3% 31 6.6% 4 2.8% 12 5.0% 25 4.9% 24 3.4% 16 St Albans 2.1% 21 2.1% 6 2.1% 15 0.0% 0 0.9% 4 3.4% 17 2.4% 12 1.9% 9 Stevenage 4.8% 48 3.4% 10 5.3% 38 6.6% 4 5.4% 23 4.2% 21 4.5% 22 5.4% 25 Welwyn Garden City 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Internet / mail order /

catalogue 2.0% 20 2.4% 7 1.8% 13 0.0% 0 2.1% 9 2.2% 11 1.2% 6 3.0% 14

B&Q, Gypsy Lane Retail Park, Luton

0.6% 6 1.0% 3 0.4% 3 0.0% 0 0.7% 3 0.6% 3 0.2% 1 1.1% 5

B&Q, Hemel Hempstead 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 B&Q, Hitchin 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Bagshot 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Caddington 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Chiltington 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Codicote 2.2% 22 1.7% 5 2.4% 17 4.9% 3 2.1% 9 1.8% 9 2.4% 12 1.5% 7 Enfield 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Great Amwell 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Gypsy Lane Retail Park,

Luton 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.4% 2 0.0% 0

Henlow 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Homebase, Biggleswade 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Langford 2.1% 21 2.7% 8 1.8% 13 3.3% 2 2.3% 10 1.8% 9 1.4% 7 2.6% 12 Lower Stondon 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Marshalswick 0.1% 1 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Melbourn 4.1% 41 6.2% 18 3.2% 23 1.6% 1 4.7% 20 3.6% 18 5.1% 25 3.4% 16 Meldreth 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Peterborough 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Rushden 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Sandwich 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Scottsdale Garden Centre,

Shelford 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.0% 0 0.4% 2

Shelford 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Shepreth 0.7% 7 0.0% 0 1.0% 7 3.3% 2 0.2% 1 0.8% 4 0.6% 3 0.9% 4 Spalding 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Stopsley 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Toddington 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.6% 3 0.0% 0 Ware 0.4% 4 0.0% 0 0.6% 4 0.0% 0 0.5% 2 0.4% 2 0.0% 0 0.9% 4 Waresley 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.2% 1 0.6% 3 0.8% 4 0.0% 0 Watton at Stone 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Whitwell 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 Willington 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.0% 0 0.8% 4 0.4% 2 0.4% 2 Wyvale Garden Centre,

Codicote 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0

(Don't know / varies) 4.9% 49 6.2% 18 4.3% 31 0.0% 0 5.4% 23 5.0% 25 3.5% 17 5.4% 25

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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(Don't regularly buy these kind of goods)

18.1% 182 22.7% 66 16.2% 116 19.7% 12 15.0% 64 20.4% 103 14.0% 69 21.6% 101

Base: 1005 291 714 61 427 505 492 467 Q14 Which location did your household last buy health, beauty and chemist items ? Baldock 5.1% 51 4.8% 14 5.2% 37 0.0% 0 7.0% 30 4.2% 21 3.9% 19 5.8% 27 Bedford 0.7% 7 1.0% 3 0.6% 4 0.0% 0 0.9% 4 0.6% 3 0.4% 2 0.9% 4 Biggleswade 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.9% 4 0.2% 1 0.0% 0 1.1% 5 Bishop's Stortford 0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.5% 2 0.8% 4 0.8% 4 0.4% 2 Buntingford 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.0% 0 0.8% 4 0.2% 1 0.6% 3 Cambridge 2.7% 27 2.7% 8 2.7% 19 8.2% 5 2.1% 9 2.4% 12 3.5% 17 1.9% 9 Central London 0.2% 2 0.7% 2 0.0% 0 1.6% 1 0.2% 1 0.0% 0 0.4% 2 0.0% 0 Harpenden 4.0% 40 3.4% 10 4.2% 30 1.6% 1 2.6% 11 5.5% 28 4.7% 23 3.0% 14 Hatfield 0.7% 7 0.0% 0 1.0% 7 4.9% 3 0.5% 2 0.4% 2 0.8% 4 0.4% 2 Hemel Hempstead 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Hertford 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Hitchin 20.3% 204 18.2% 53 21.1% 151 11.5% 7 19.0% 81 22.8% 115 20.7% 102 19.9% 93 Letchworth Garden City 17.1% 172 16.8% 49 17.2% 123 18.0% 11 16.6% 71 17.0% 86 16.5% 81 16.9% 79 Luton 7.8% 78 5.8% 17 8.5% 61 6.6% 4 8.7% 37 7.3% 37 7.5% 37 8.4% 39 Milton Keynes 0.6% 6 0.3% 1 0.7% 5 0.0% 0 0.7% 3 0.6% 3 0.8% 4 0.4% 2 Royston 11.1% 112 11.3% 33 11.1% 79 13.1% 8 11.0% 47 10.7% 54 11.8% 58 10.9% 51 St Albans 1.0% 10 1.0% 3 1.0% 7 0.0% 0 1.2% 5 1.0% 5 1.2% 6 0.9% 4 Stevenage 6.9% 69 6.5% 19 7.0% 50 14.8% 9 8.7% 37 4.4% 22 7.1% 35 6.6% 31 Watford 0.1% 1 0.0% 0 0.1% 1 1.6% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Welwyn Garden City 1.5% 15 1.4% 4 1.5% 11 1.6% 1 1.4% 6 1.4% 7 1.8% 9 1.1% 5 Internet / mail order /

catalogue 2.3% 23 1.7% 5 2.5% 18 8.2% 5 2.3% 10 1.6% 8 3.5% 17 1.3% 6

Asda, Luton 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Asda, Stevenage 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Ashwell 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Barton 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Codicote 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Fowlmere 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Great Ashby 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Harrow 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Knebworth 0.5% 5 0.3% 1 0.6% 4 1.6% 1 0.2% 1 0.6% 3 0.2% 1 0.9% 4 London Colney 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Melbourn 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.7% 3 0.2% 1 0.4% 2 0.4% 2 Morrisons, St Albans 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Newmarket 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Saffron Walden 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Sainsbury's, Hitchin 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Sainsbury's, Letchworth 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.2% 1 0.2% 1 0.4% 2 0.0% 0 Sawston 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Shefford 1.7% 17 2.1% 6 1.5% 11 0.0% 0 1.9% 8 1.8% 9 1.6% 8 1.5% 7 Shelford 0.2% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.4% 2 0.0% 0 Stopsley 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.5% 2 0.2% 1 0.0% 0 0.6% 3 Stotfold 1.1% 11 1.0% 3 1.1% 8 1.6% 1 1.4% 6 0.8% 4 1.0% 5 1.1% 5 Tesco, Baldock 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.9% 4 0.2% 1 0.8% 4 0.2% 1 Tesco, Stevenage 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Tesco, Stratford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Trumpington 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Welwyn Garden City 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Wheathampstead 0.6% 6 0.7% 2 0.6% 4 1.6% 1 0.2% 1 0.8% 4 0.8% 4 0.4% 2 (Don't know / varies) 1.7% 17 2.4% 7 1.4% 10 0.0% 0 1.2% 5 2.4% 12 0.8% 4 2.8% 13 (Don't regularly buy these

kind of goods) 6.9% 69 11.0% 32 5.2% 37 3.3% 2 4.7% 20 9.1% 46 4.5% 22 9.6% 45

Base: 1005 291 714 61 427 505 492 467

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q15 Which location did your household last buy other non-food items such as books, CD’s, toys and gifts ? Baldock 3.6% 36 2.1% 6 4.2% 30 3.3% 2 4.0% 17 3.2% 16 1.8% 9 5.4% 25 Bedford 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.7% 3 0.2% 1 0.2% 1 0.6% 3 Biggleswade 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.5% 2 0.6% 3 0.6% 3 0.2% 1 Bishop's Stortford 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.7% 3 0.4% 2 0.8% 4 0.2% 1 Buntingford 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.4% 2 Cambridge 4.6% 46 4.5% 13 4.6% 33 9.8% 6 2.6% 11 5.5% 28 6.3% 31 2.8% 13 Central London 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.2% 1 0.6% 3 0.8% 4 0.0% 0 Harpenden 2.4% 24 2.1% 6 2.5% 18 4.9% 3 1.2% 5 3.2% 16 1.8% 9 2.4% 11 Hatfield 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.0% 0 0.6% 3 0.2% 1 0.4% 2 Hemel Hempstead 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1 Hitchin 16.5% 166 14.4% 42 17.4% 124 14.8% 9 16.6% 71 17.0% 86 17.5% 86 15.8% 74 Lakeside, Thurrock 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Letchworth Garden City 9.6% 96 9.3% 27 9.7% 69 6.6% 4 8.9% 38 10.1% 51 9.8% 48 8.8% 41 Luton 7.7% 77 6.2% 18 8.3% 59 4.9% 3 8.0% 34 7.9% 40 6.9% 34 8.8% 41 Milton Keynes 1.0% 10 1.7% 5 0.7% 5 0.0% 0 0.9% 4 1.2% 6 1.6% 8 0.4% 2 Royston 6.2% 62 6.5% 19 6.0% 43 6.6% 4 6.6% 28 5.7% 29 6.5% 32 6.2% 29 St Albans 1.4% 14 2.4% 7 1.0% 7 3.3% 2 1.2% 5 1.4% 7 1.8% 9 1.1% 5 Stevenage 9.5% 95 10.3% 30 9.1% 65 13.1% 8 10.8% 46 8.1% 41 8.1% 40 10.7% 50 The Galleria, Hatfield 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Watford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Welwyn Garden City 2.1% 21 2.4% 7 2.0% 14 3.3% 2 2.1% 9 1.8% 9 2.6% 13 1.5% 7 Internet / mail order /

catalogue 18.6% 187 20.3% 59 17.9% 128 24.6% 15 26.9% 115 10.9% 55 23.4% 115 14.1% 66

Bluewater Retail Park, Kent 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Brookfield Retail Park,

Cheshunt 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0

Bury St Edmonds 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Cambourne 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Canary Wharf 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Codicote 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Pickering 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Shefford 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Stopsley 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 Stotfold 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Tesco, Baldock 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 (Don't know / varies) 3.0% 30 2.7% 8 3.1% 22 1.6% 1 2.3% 10 3.6% 18 2.4% 12 3.0% 14 (Don't regularly buy these

kind of goods) 10.1% 101 11.3% 33 9.5% 68 3.3% 2 3.7% 16 16.0% 81 4.9% 24 15.4% 72

Base: 1005 291 714 61 427 505 492 467 Q16 At which of the following town centres do you visit the shops, services or market? Baldock 17.1% 172 19.2% 56 16.2% 116 23.0% 14 19.4% 83 14.7% 74 19.7% 97 14.6% 68 Hitchin 58.7% 590 56.7% 165 59.5% 425 59.0% 36 60.9% 260 57.4% 290 59.8% 294 57.8% 270 Letchworth Garden City 49.9% 501 48.5% 141 50.4% 360 50.8% 31 49.4% 211 50.1% 253 47.2% 232 52.7% 246 Royston 18.6% 187 21.3% 62 17.5% 125 23.0% 14 18.3% 78 18.0% 91 20.3% 100 17.6% 82 (None of these) 16.4% 165 17.5% 51 16.0% 114 16.4% 10 14.3% 61 18.2% 92 16.1% 79 16.1% 75

Base: 1005 291 714 61 427 505 492 467 Q17 How often do you visit shops, services or market in Baldock? Everyday 4.1% 7 5.4% 3 3.4% 4 7.1% 1 3.6% 3 4.1% 3 2.1% 2 7.4% 5 2-3 times a week 9.9% 17 5.4% 3 12.1% 14 7.1% 1 9.6% 8 10.8% 8 10.3% 10 8.8% 6 Once a week 28.5% 49 28.6% 16 28.4% 33 28.6% 4 28.9% 24 28.4% 21 28.9% 28 27.9% 19 Once a forthnight 13.4% 23 16.1% 9 12.1% 14 14.3% 2 15.7% 13 9.5% 7 18.6% 18 5.9% 4 Once a month 18.0% 31 21.4% 12 16.4% 19 21.4% 3 16.9% 14 18.9% 14 14.4% 14 23.5% 16 Less than once a month 25.0% 43 21.4% 12 26.7% 31 21.4% 3 24.1% 20 27.0% 20 23.7% 23 26.5% 18 (Don't know / Varies) 1.2% 2 1.8% 1 0.9% 1 0.0% 0 1.2% 1 1.4% 1 2.1% 2 0.0% 0 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 172 56 116 14 83 74 97 68

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by Demographics North Hertfordshire Household Survey Page 18 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q18 Apart from the recent improvement works, what if anything would make you visit Baldock town centre more often? Nothing 60.5% 104 69.6% 39 56.0% 65 35.7% 5 57.8% 48 68.9% 51 53.6% 52 69.1% 47 Better choice of clothing

shops 4.1% 7 1.8% 1 5.2% 6 7.1% 1 3.6% 3 4.1% 3 5.2% 5 2.9% 2

Better choice of shops in general

14.0% 24 7.1% 4 17.2% 20 35.7% 5 14.5% 12 9.5% 7 13.4% 13 14.7% 10

Better maintenance / cleanliness

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better quality shops 2.3% 4 0.0% 0 3.4% 4 0.0% 0 1.2% 1 4.1% 3 3.1% 3 1.5% 1 Better street market 3.5% 6 1.8% 1 4.3% 5 0.0% 0 3.6% 3 4.1% 3 4.1% 4 2.9% 2 Improved bus services 1.2% 2 0.0% 0 1.7% 2 0.0% 0 1.2% 1 1.4% 1 0.0% 0 2.9% 2 More car parking 7.6% 13 5.4% 3 8.6% 10 14.3% 2 7.2% 6 5.4% 4 10.3% 10 2.9% 2 More food supermarkets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More large shops 1.7% 3 0.0% 0 2.6% 3 0.0% 0 3.6% 3 0.0% 0 2.1% 2 1.5% 1 More traffic free areas /

pedestrianisation 1.2% 2 1.8% 1 0.9% 1 7.1% 1 0.0% 0 1.4% 1 2.1% 2 0.0% 0

Other 2.9% 5 1.8% 1 3.4% 4 7.1% 1 3.6% 3 1.4% 1 3.1% 3 2.9% 2 More restaurants / cafes 3.5% 6 3.6% 2 3.4% 4 21.4% 3 2.4% 2 1.4% 1 6.2% 6 0.0% 0 More independent shops 2.3% 4 1.8% 1 2.6% 3 7.1% 1 3.6% 3 0.0% 0 3.1% 3 1.5% 1 More entertainment / leisure

facilities 1.7% 3 0.0% 0 2.6% 3 7.1% 1 1.2% 1 1.4% 1 2.1% 2 1.5% 1

(Don’t know) 5.8% 10 5.4% 3 6.0% 7 0.0% 0 6.0% 5 6.8% 5 7.2% 7 4.4% 3

Base: 172 56 116 14 83 74 97 68 Q19 How often do you visit shops, services or market in Hitchin? Everyday 4.9% 29 3.6% 6 5.4% 23 5.6% 2 6.2% 16 3.8% 11 5.4% 16 4.1% 11 2-3 times a week 14.4% 85 12.7% 21 15.1% 64 19.4% 7 11.9% 31 16.2% 47 16.3% 48 12.2% 33 Once a week 22.7% 134 21.2% 35 23.3% 99 16.7% 6 20.8% 54 25.5% 74 20.7% 61 24.4% 66 Once a fortnight 14.1% 83 17.0% 28 12.9% 55 11.1% 4 15.8% 41 12.1% 35 15.0% 44 12.6% 34 Once a month 21.7% 128 25.5% 42 20.2% 86 27.8% 10 21.5% 56 21.4% 62 23.5% 69 20.4% 55 Less than once a month 20.8% 123 18.2% 30 21.9% 93 16.7% 6 23.5% 61 19.0% 55 17.3% 51 25.6% 69 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 1.4% 8 1.8% 3 1.2% 5 2.8% 1 0.4% 1 2.1% 6 1.7% 5 0.7% 2

Base: 590 165 425 36 260 290 294 270 Q20 What if anything would make you visit Hitchin town centre more often? Nothing 52.4% 309 52.7% 87 52.2% 222 36.1% 13 47.7% 124 58.6% 170 46.9% 138 58.1% 157 Better choice of clothing

shops 10.0% 59 8.5% 14 10.6% 45 22.2% 8 11.5% 30 6.9% 20 12.2% 36 7.0% 19

Better choice of shops in general

19.3% 114 17.0% 28 20.2% 86 25.0% 9 21.9% 57 16.6% 48 19.0% 56 20.0% 54

Better maintenance / cleanliness

0.8% 5 0.6% 1 0.9% 4 0.0% 0 0.4% 1 1.4% 4 1.4% 4 0.0% 0

Better quality shops 1.9% 11 1.2% 2 2.1% 9 2.8% 1 1.2% 3 2.4% 7 1.4% 4 2.6% 7 Better street market 5.1% 30 6.1% 10 4.7% 20 8.3% 3 5.0% 13 4.8% 14 5.8% 17 4.4% 12 Improved bus services 1.7% 10 1.8% 3 1.6% 7 0.0% 0 0.8% 2 2.8% 8 1.0% 3 2.6% 7 More car parking 6.1% 36 7.3% 12 5.6% 24 11.1% 4 6.5% 17 5.2% 15 6.8% 20 5.9% 16 More food supermarkets 1.5% 9 0.0% 0 2.1% 9 0.0% 0 1.9% 5 1.4% 4 1.4% 4 1.9% 5 More large shops 3.9% 23 2.4% 4 4.5% 19 8.3% 3 4.2% 11 3.1% 9 4.1% 12 3.7% 10 More traffic free areas /

pedestrianisation 0.7% 4 1.2% 2 0.5% 2 0.0% 0 0.4% 1 1.0% 3 0.7% 2 0.7% 2

Other 3.2% 19 4.2% 7 2.8% 12 5.6% 2 3.5% 9 2.8% 8 3.4% 10 2.6% 7 Cheaper parking 0.7% 4 0.6% 1 0.7% 3 2.8% 1 0.8% 2 0.3% 1 1.0% 3 0.4% 1 Free parking 0.8% 5 1.8% 3 0.5% 2 0.0% 0 1.9% 5 0.0% 0 1.4% 4 0.4% 1 Fewer vacant shops 2.2% 13 3.6% 6 1.6% 7 2.8% 1 1.2% 3 3.1% 9 3.1% 9 1.5% 4 More independent shops 0.7% 4 0.6% 1 0.7% 3 2.8% 1 0.0% 0 1.0% 3 0.7% 2 0.7% 2 Something to replace

Woolworths 0.7% 4 1.2% 2 0.5% 2 0.0% 0 0.8% 2 0.7% 2 0.7% 2 0.7% 2

A department store 0.7% 4 0.0% 0 0.9% 4 0.0% 0 1.2% 3 0.3% 1 1.0% 3 0.4% 1 Childrens shops 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.8% 2 0.3% 1 0.7% 2 0.4% 1 (Don’t know) 3.9% 23 4.2% 7 3.8% 16 5.6% 2 4.2% 11 3.1% 9 3.4% 10 3.7% 10

Base: 590 165 425 36 260 290 294 270

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by Demographics North Hertfordshire Household Survey Page 19 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q21 How often do you visit shops and services in Letchworth Garden City? Everyday 4.0% 20 5.0% 7 3.6% 13 3.2% 1 1.4% 3 6.3% 16 3.4% 8 4.5% 11 2-3 times a week 15.6% 78 18.4% 26 14.4% 52 9.7% 3 15.2% 32 16.2% 41 14.2% 33 16.3% 40 Once a week 24.6% 123 24.8% 35 24.4% 88 22.6% 7 22.7% 48 26.9% 68 22.4% 52 26.4% 65 Once a fortnight 11.4% 57 9.2% 13 12.2% 44 9.7% 3 14.7% 31 8.3% 21 12.9% 30 9.8% 24 Once a month 19.4% 97 19.1% 27 19.4% 70 29.0% 9 23.7% 50 15.0% 38 21.1% 49 18.7% 46 Less than once a month 23.8% 119 21.3% 30 24.7% 89 25.8% 8 21.3% 45 25.3% 64 24.6% 57 22.8% 56 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 1.4% 7 2.1% 3 1.1% 4 0.0% 0 0.9% 2 2.0% 5 1.3% 3 1.6% 4

Base: 501 141 360 31 211 253 232 246 Q22 What if anything would make you visit Letchworth Garden City town centre more often? Nothing 51.5% 258 59.6% 84 48.3% 174 35.5% 11 46.9% 99 57.7% 146 44.4% 103 59.8% 147 Better choice of clothing

shops 11.2% 56 4.3% 6 13.9% 50 16.1% 5 13.7% 29 8.3% 21 12.1% 28 10.2% 25

Better choice of shops in general

26.9% 135 22.0% 31 28.9% 104 29.0% 9 31.3% 66 22.9% 58 29.3% 68 23.2% 57

Better maintenance / cleanliness

1.6% 8 0.7% 1 1.9% 7 0.0% 0 1.4% 3 2.0% 5 2.2% 5 1.2% 3

Better quality shops 5.8% 29 2.8% 4 6.9% 25 0.0% 0 5.2% 11 7.1% 18 6.5% 15 5.3% 13 Improved bus services 1.0% 5 0.7% 1 1.1% 4 0.0% 0 0.9% 2 1.2% 3 0.9% 2 0.8% 2 More car parking 6.0% 30 5.0% 7 6.4% 23 19.4% 6 5.2% 11 5.1% 13 7.8% 18 4.9% 12 More food supermarkets 1.8% 9 1.4% 2 1.9% 7 0.0% 0 0.5% 1 3.2% 8 1.3% 3 1.6% 4 More large shops 6.4% 32 4.3% 6 7.2% 26 12.9% 4 6.2% 13 5.5% 14 8.6% 20 4.5% 11 More traffic free areas /

pedestrianisation 0.4% 2 0.7% 1 0.3% 1 3.2% 1 0.5% 1 0.0% 0 0.4% 1 0.4% 1

Other 2.4% 12 0.7% 1 3.1% 11 0.0% 0 3.3% 7 2.0% 5 3.0% 7 2.0% 5 Cheaper parking 1.2% 6 0.7% 1 1.4% 5 3.2% 1 1.9% 4 0.4% 1 2.2% 5 0.4% 1 Free parking 0.6% 3 2.1% 3 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.9% 2 0.4% 1 Fewer vacant shops 1.0% 5 1.4% 2 0.8% 3 0.0% 0 1.4% 3 0.8% 2 0.9% 2 1.2% 3 More independent shops 0.6% 3 0.0% 0 0.8% 3 3.2% 1 0.5% 1 0.4% 1 0.4% 1 0.8% 2 A department store 0.6% 3 2.1% 3 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.4% 1 0.8% 2 More restaurants / cafes 0.8% 4 1.4% 2 0.6% 2 3.2% 1 0.5% 1 0.8% 2 1.3% 3 0.4% 1 Better market 1.0% 5 1.4% 2 0.8% 3 0.0% 0 1.4% 3 0.8% 2 1.3% 3 0.4% 1 (Don’t know) 2.8% 14 3.5% 5 2.5% 9 9.7% 3 1.9% 4 2.8% 7 3.4% 8 2.4% 6

Base: 501 141 360 31 211 253 232 246 Q23 How often do you visit shops, services or market in Royston? Everyday 8.6% 16 3.2% 2 11.2% 14 7.1% 1 3.8% 3 13.2% 12 6.0% 6 12.2% 10 2-3 times a week 21.9% 41 21.0% 13 22.4% 28 35.7% 5 16.7% 13 25.3% 23 25.0% 25 17.1% 14 Once a week 26.7% 50 30.6% 19 24.8% 31 14.3% 2 26.9% 21 27.5% 25 20.0% 20 35.4% 29 Once a fortnight 9.1% 17 11.3% 7 8.0% 10 21.4% 3 9.0% 7 6.6% 6 9.0% 9 8.5% 7 Once a month 11.8% 22 8.1% 5 13.6% 17 7.1% 1 16.7% 13 8.8% 8 10.0% 10 13.4% 11 Less than once a month 19.8% 37 21.0% 13 19.2% 24 14.3% 2 25.6% 20 15.4% 14 28.0% 28 11.0% 9 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 2.1% 4 4.8% 3 0.8% 1 0.0% 0 1.3% 1 3.3% 3 2.0% 2 2.4% 2

Base: 187 62 125 14 78 91 100 82

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by Demographics North Hertfordshire Household Survey Page 20 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q24 What if anything would make you visit Royston town centre more often? Nothing 27.8% 52 38.7% 24 22.4% 28 28.6% 4 16.7% 13 36.3% 33 16.0% 16 41.5% 34 Better choice of clothing

shops 19.3% 36 8.1% 5 24.8% 31 28.6% 4 23.1% 18 13.2% 12 23.0% 23 14.6% 12

Better choice of shops in general

51.3% 96 37.1% 23 58.4% 73 57.1% 8 59.0% 46 44.0% 40 57.0% 57 43.9% 36

Better maintenance / cleanliness

1.6% 3 0.0% 0 2.4% 3 0.0% 0 1.3% 1 2.2% 2 0.0% 0 3.7% 3

Better quality shops 10.7% 20 8.1% 5 12.0% 15 14.3% 2 11.5% 9 9.9% 9 11.0% 11 8.5% 7 Better street market 4.3% 8 4.8% 3 4.0% 5 0.0% 0 2.6% 2 6.6% 6 5.0% 5 3.7% 3 Improved bus services 1.6% 3 0.0% 0 2.4% 3 0.0% 0 2.6% 2 0.0% 0 2.0% 2 1.2% 1 More car parking 11.2% 21 11.3% 7 11.2% 14 21.4% 3 14.1% 11 7.7% 7 17.0% 17 4.9% 4 More food supermarkets 4.8% 9 3.2% 2 5.6% 7 0.0% 0 6.4% 5 4.4% 4 5.0% 5 4.9% 4 More large shops 5.3% 10 4.8% 3 5.6% 7 7.1% 1 6.4% 5 4.4% 4 4.0% 4 7.3% 6 More traffic free areas /

pedestrianisation 2.1% 4 1.6% 1 2.4% 3 0.0% 0 3.8% 3 1.1% 1 3.0% 3 1.2% 1

Other 4.3% 8 3.2% 2 4.8% 6 0.0% 0 3.8% 3 5.5% 5 5.0% 5 3.7% 3 Cheaper parking 2.7% 5 4.8% 3 1.6% 2 0.0% 0 3.8% 3 2.2% 2 4.0% 4 1.2% 1 Free parking 9.1% 17 11.3% 7 8.0% 10 7.1% 1 9.0% 7 8.8% 8 15.0% 15 2.4% 2 (Don’t know) 1.6% 3 1.6% 1 1.6% 2 0.0% 0 0.0% 0 3.3% 3 1.0% 1 2.4% 2

Base: 187 62 125 14 78 91 100 82 Q25 Do you or your family do any of the following leisure activities? Cinema 54.6% 549 48.1% 140 57.3% 409 80.3% 49 70.3% 300 37.8% 191 67.3% 331 42.0% 196 Theatre 47.5% 477 37.5% 109 51.5% 368 42.6% 26 51.5% 220 44.2% 223 59.8% 294 34.7% 162 Pub / bar 49.9% 501 52.2% 152 48.9% 349 85.2% 52 60.0% 256 37.4% 189 59.1% 291 40.5% 189 Restaurant 72.6% 730 70.4% 205 73.5% 525 93.4% 57 79.4% 339 64.6% 326 81.7% 402 63.6% 297 Nightclub 8.2% 82 7.2% 21 8.5% 61 34.4% 21 12.6% 54 1.4% 7 10.4% 51 6.0% 28 Bingo 3.6% 36 2.1% 6 4.2% 30 4.9% 3 2.3% 10 4.6% 23 2.0% 10 5.6% 26 Health & Fitness club 26.6% 267 21.6% 63 28.6% 204 37.7% 23 37.5% 160 16.2% 82 37.0% 182 15.6% 73 Tenpin bowling 25.1% 252 20.6% 60 26.9% 192 47.5% 29 40.0% 171 10.1% 51 29.9% 147 21.4% 100 None of these 9.8% 98 13.1% 38 8.4% 60 1.6% 1 4.7% 20 15.2% 77 4.7% 23 14.8% 69 (Don’t know) 2.1% 21 1.4% 4 2.4% 17 0.0% 0 0.5% 2 3.2% 16 0.6% 3 3.2% 15

Base: 1005 291 714 61 427 505 492 467

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by Demographics North Hertfordshire Household Survey Page 21 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q26 Where did you or your family last visit the cinema? Broadway, Letchworth 31.1% 171 22.9% 32 34.0% 139 22.4% 11 31.0% 93 34.6% 66 31.1% 103 31.1% 61 Cineworld, Cambridge 5.5% 30 7.1% 10 4.9% 20 2.0% 1 5.3% 16 6.3% 12 7.3% 24 3.1% 6 Cineworld, Luton 7.7% 42 3.6% 5 9.0% 37 6.1% 3 8.0% 24 7.9% 15 7.6% 25 8.7% 17 Cineworld, Stevenage 34.8% 191 42.9% 60 32.0% 131 49.0% 24 38.7% 116 26.2% 50 32.9% 109 37.2% 73 Cineworld, Xscape, Milton

Keynes 0.7% 4 1.4% 2 0.5% 2 2.0% 1 0.0% 0 1.6% 3 0.9% 3 0.0% 0

Odeon, The Galleria, Comet Way, Hatfield

3.1% 17 2.1% 3 3.4% 14 2.0% 1 1.7% 5 5.8% 11 3.0% 10 3.6% 7

Vue, Cambridge 1.5% 8 0.7% 1 1.7% 7 4.1% 2 0.7% 2 1.6% 3 1.2% 4 2.0% 4 Vue, Watford 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 Bedford 1.1% 6 2.1% 3 0.7% 3 0.0% 0 1.3% 4 1.0% 2 1.2% 4 1.0% 2 Bluewater 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 1.3% 7 1.4% 2 1.2% 5 0.0% 0 1.0% 3 2.1% 4 1.8% 6 0.5% 1 Central London 0.4% 2 0.7% 1 0.2% 1 0.0% 0 0.7% 2 0.0% 0 0.6% 2 0.0% 0 Hatfield 1.5% 8 2.9% 4 1.0% 4 4.1% 2 1.3% 4 1.0% 2 1.5% 5 1.5% 3 Hemel Hempstead 0.2% 1 0.7% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Lakeside, Thurrock 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 2.2% 12 2.1% 3 2.2% 9 0.0% 0 2.0% 6 3.1% 6 2.4% 8 2.0% 4 Luton 1.3% 7 0.7% 1 1.5% 6 2.0% 1 2.0% 6 0.0% 0 0.6% 2 2.0% 4 Milton Keynes 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 St Albans 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Stevenage 2.2% 12 3.6% 5 1.7% 7 0.0% 0 2.0% 6 2.6% 5 1.2% 4 4.1% 8 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aylesbury 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 Berkhamsted 0.4% 2 0.7% 1 0.2% 1 0.0% 0 0.7% 2 0.0% 0 0.6% 2 0.0% 0 Birmingham 0.2% 1 0.0% 0 0.2% 1 2.0% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 Bishop's Stortford 0.4% 2 0.0% 0 0.5% 2 0.0% 0 0.3% 1 0.5% 1 0.6% 2 0.0% 0 Bournemouth 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Bury St Edmonds 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 Campus West Cinema,

Welwyn Garden City 0.4% 2 0.7% 1 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0

Chichester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 Cineworld, Edinburgh 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 Darlington 0.2% 1 0.7% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Film Club, Hitchin 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Gosport 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Huntingdon 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Isle of Wight 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Saffron Walden 0.5% 3 0.7% 1 0.5% 2 0.0% 0 0.7% 2 0.0% 0 0.6% 2 0.5% 1 Shefford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Stortford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 The Rex, Berkhamsted 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.3% 1 0.0% 0 (Don't know / can't

remember) 0.9% 5 0.0% 0 1.2% 5 0.0% 0 0.7% 2 0.5% 1 0.9% 3 0.0% 0

Base: 549 140 409 49 300 191 331 196

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by Demographics North Hertfordshire Household Survey Page 22 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q27 Where did you or your family last visit the Theatre? ADC Theatre, Cambridge 1.9% 9 4.6% 5 1.1% 4 0.0% 0 2.3% 5 1.8% 4 2.0% 6 1.9% 3 Barn Theatre, Welwyn

Garden City 0.6% 3 0.0% 0 0.8% 3 3.8% 1 0.5% 1 0.4% 1 0.3% 1 1.2% 2

Gordon Craig Theatre, Stevenage

14.9% 71 8.3% 9 16.8% 62 15.4% 4 12.3% 27 17.0% 38 9.9% 29 25.3% 41

Library Theatre, Luton 0.8% 4 0.0% 0 1.1% 4 0.0% 0 0.9% 2 0.9% 2 0.3% 1 1.2% 2 Market Theatre, Hitchin 1.9% 9 3.7% 4 1.4% 5 3.8% 1 3.2% 7 0.4% 1 2.7% 8 0.6% 1 Milton Keynes Theatre,

Milton Keynes 6.9% 33 6.4% 7 7.1% 26 7.7% 2 5.0% 11 9.0% 20 7.8% 23 4.9% 8

Mumford Theatre, Cambridgeshire

0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0

Queen Mother Theatre, Hitchin

2.7% 13 3.7% 4 2.4% 9 0.0% 0 1.8% 4 4.0% 9 2.7% 8 3.1% 5

Stevenage Lytton Players, Stevenage

0.4% 2 0.0% 0 0.5% 2 0.0% 0 0.9% 2 0.0% 0 0.7% 2 0.0% 0

The Junction, Cambridge 0.6% 3 0.0% 0 0.8% 3 0.0% 0 0.9% 2 0.4% 1 0.7% 2 0.6% 1 Bedford 0.4% 2 0.0% 0 0.5% 2 0.0% 0 0.5% 1 0.4% 1 0.0% 0 1.2% 2 Cambridge 4.2% 20 4.6% 5 4.1% 15 0.0% 0 3.2% 7 5.4% 12 4.8% 14 2.5% 4 Central London 50.3% 240 51.4% 56 50.0% 184 61.5% 16 54.5% 120 45.3% 101 53.7% 158 43.8% 71 Hatfield 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Hemel Hempstead 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Letchworth Garden City 1.3% 6 1.8% 2 1.1% 4 0.0% 0 1.8% 4 0.9% 2 1.0% 3 1.2% 2 Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 1.0% 5 0.9% 1 1.1% 4 0.0% 0 1.8% 4 0.4% 1 1.4% 4 0.6% 1 St Albans 1.7% 8 1.8% 2 1.6% 6 3.8% 1 1.8% 4 1.3% 3 1.4% 4 2.5% 4 Stevenage 1.3% 6 2.8% 3 0.8% 3 0.0% 0 0.0% 0 2.2% 5 1.0% 3 1.2% 2 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Arts Theatre, Cambridge 0.4% 2 0.9% 1 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.7% 2 0.0% 0 Birmingham 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Blackpool 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Bury St Edmonds 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.3% 1 0.0% 0 Campus West Cinema,

Welwyn Garden City 0.4% 2 0.0% 0 0.5% 2 0.0% 0 0.5% 1 0.4% 1 0.3% 1 0.6% 1

Cardiff 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.3% 1 0.0% 0 Dunstable 1.9% 9 0.0% 0 2.4% 9 3.8% 1 2.3% 5 1.3% 3 1.7% 5 2.5% 4 Durham 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Edinburgh 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.3% 1 0.0% 0 Harpenden 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.6% 1 Henlow 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Hertford 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 Hippodrome, Birmingham 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.6% 1 Northampton 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.3% 1 0.0% 0 Norwich 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.3% 1 0.0% 0 Nottingham 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.6% 1 Stratford Upon Avon 0.4% 2 0.9% 1 0.3% 1 0.0% 0 0.5% 1 0.4% 1 0.7% 2 0.0% 0 The Grove, Dunstable 0.6% 3 0.0% 0 0.8% 3 0.0% 0 0.5% 1 0.9% 2 1.0% 3 0.0% 0 Wimbledon 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.3% 1 0.0% 0 (Don't know / can't

remember) 1.5% 7 2.8% 3 1.1% 4 0.0% 0 1.8% 4 1.3% 3 0.7% 2 1.9% 3

Base: 477 109 368 26 220 223 294 162

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Q28 Where did you or your family last visit a pub / bar? Baldock 5.0% 25 3.3% 5 5.7% 20 7.7% 4 5.5% 14 3.2% 6 6.2% 18 3.2% 6 Bedford 1.0% 5 0.7% 1 1.1% 4 0.0% 0 0.4% 1 2.1% 4 1.4% 4 0.5% 1 Biggleswade 0.4% 2 1.3% 2 0.0% 0 0.0% 0 0.4% 1 0.5% 1 0.0% 0 1.1% 2 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.6% 3 0.7% 1 0.6% 2 0.0% 0 0.4% 1 1.1% 2 0.3% 1 1.1% 2 Cambridge 2.4% 12 2.6% 4 2.3% 8 9.6% 5 0.8% 2 2.6% 5 2.4% 7 2.1% 4 Central London 1.4% 7 2.6% 4 0.9% 3 0.0% 0 0.8% 2 2.1% 4 1.7% 5 0.5% 1 Harpenden 3.2% 16 2.6% 4 3.4% 12 1.9% 1 3.5% 9 3.2% 6 4.8% 14 1.1% 2 Hatfield 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Hemel Hempstead 0.6% 3 0.7% 1 0.6% 2 1.9% 1 0.4% 1 0.5% 1 0.0% 0 1.6% 3 Hertford 0.8% 4 0.0% 0 1.1% 4 0.0% 0 0.8% 2 1.1% 2 0.3% 1 1.6% 3 Hitchin 19.4% 97 17.8% 27 20.1% 70 23.1% 12 23.0% 59 13.8% 26 22.0% 64 15.3% 29 Letchworth Garden City 11.4% 57 11.2% 17 11.5% 40 7.7% 4 10.2% 26 14.3% 27 10.0% 29 13.2% 25 Luton 6.4% 32 6.6% 10 6.3% 22 1.9% 1 7.0% 18 6.9% 13 4.5% 13 9.5% 18 Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 4.6% 23 2.6% 4 5.4% 19 9.6% 5 5.1% 13 2.6% 5 5.2% 15 4.2% 8 St Albans 1.0% 5 1.3% 2 0.9% 3 3.8% 2 0.0% 0 1.6% 3 1.0% 3 1.1% 2 Stevenage 5.4% 27 4.6% 7 5.7% 20 7.7% 4 7.4% 19 2.1% 4 4.5% 13 5.8% 11 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 0.8% 4 0.7% 1 0.9% 3 0.0% 0 1.2% 3 0.5% 1 1.4% 4 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abbington Piggots 0.8% 4 0.7% 1 0.9% 3 0.0% 0 0.8% 2 1.1% 2 0.7% 2 1.1% 2 Aintree 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Arlesey 0.4% 2 0.7% 1 0.3% 1 1.9% 1 0.0% 0 0.5% 1 0.3% 1 0.5% 1 Ashwell 1.0% 5 0.7% 1 1.1% 4 1.9% 1 1.6% 4 0.0% 0 1.4% 4 0.5% 1 Barley 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.0% 0 1.1% 2 0.3% 1 0.5% 1 Barrington 0.6% 3 1.3% 2 0.3% 1 0.0% 0 0.8% 2 0.5% 1 0.7% 2 0.5% 1 Barton 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Bassingbourn 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.8% 2 0.0% 0 0.3% 1 0.5% 1 Beachwood Green 0.2% 1 0.0% 0 0.3% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Bournemouth 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Cambourne 0.2% 1 0.0% 0 0.3% 1 1.9% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 Cheltenham 0.2% 1 0.0% 0 0.3% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Clavering 0.4% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.1% 2 0.3% 1 0.5% 1 Clifton 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.4% 1 0.5% 1 0.3% 1 0.0% 0 Codicote 0.4% 2 0.0% 0 0.6% 2 0.0% 0 0.8% 2 0.0% 0 0.3% 1 0.5% 1 Croydon 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.4% 1 0.5% 1 0.7% 2 0.0% 0 Darlington 0.2% 1 0.7% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Datchworth 0.4% 2 0.0% 0 0.6% 2 0.0% 0 0.8% 2 0.0% 0 0.3% 1 0.5% 1 Dunstable 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Elmdon 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Fairfield 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Fowlmere 0.6% 3 0.7% 1 0.6% 2 0.0% 0 0.4% 1 1.1% 2 0.7% 2 0.5% 1 Gosmore 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.4% 1 0.5% 1 0.3% 1 0.5% 1 Graveley 0.4% 2 1.3% 2 0.0% 0 1.9% 1 0.4% 1 0.0% 0 0.3% 1 0.5% 1 Great Chishill 0.8% 4 0.0% 0 1.1% 4 0.0% 0 0.8% 2 1.1% 2 1.4% 4 0.0% 0 Great Offley 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Guilden Morden 0.6% 3 0.7% 1 0.6% 2 1.9% 1 0.8% 2 0.0% 0 0.3% 1 1.1% 2 Halls Green 0.4% 2 0.7% 1 0.3% 1 0.0% 0 0.4% 1 0.5% 1 0.7% 2 0.0% 0 Hamlet 0.2% 1 0.0% 0 0.3% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Harlton 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Hastingswood 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Haynes 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Henlow 2.0% 10 0.7% 1 2.6% 9 1.9% 1 2.3% 6 1.6% 3 2.1% 6 2.1% 4 Ickleford 0.4% 2 0.0% 0 0.6% 2 1.9% 1 0.4% 1 0.0% 0 0.7% 2 0.0% 0 Ippollitts 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Knebworth 1.0% 5 2.0% 3 0.6% 2 1.9% 1 1.2% 3 0.5% 1 1.0% 3 1.1% 2 Langley 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Lemsford 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Ley Green 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Lower Stondon 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Manchester 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Melbourn 1.4% 7 1.3% 2 1.4% 5 0.0% 0 2.3% 6 0.5% 1 1.4% 4 1.6% 3 Offley 0.8% 4 0.0% 0 1.1% 4 0.0% 0 0.4% 1 1.1% 2 1.4% 4 0.0% 0 Pirton 1.0% 5 2.6% 4 0.3% 1 0.0% 0 0.4% 1 2.1% 4 1.4% 4 0.5% 1 Preston 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Pulloxhill 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Reading 0.2% 1 0.0% 0 0.3% 1 1.9% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 Sapcote 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sheffield 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Shefford 2.0% 10 3.3% 5 1.4% 5 0.0% 0 1.6% 4 3.2% 6 2.4% 7 1.6% 3

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Shepreth 0.6% 3 0.7% 1 0.6% 2 0.0% 0 0.0% 0 1.6% 3 0.7% 2 0.5% 1 Shillington 1.2% 6 2.0% 3 0.9% 3 0.0% 0 1.6% 4 1.1% 2 1.4% 4 1.1% 2 South Hill 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 Standeford 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Stopsley 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 Stotfold 1.8% 9 0.0% 0 2.6% 9 0.0% 0 2.0% 5 2.1% 4 2.1% 6 1.1% 2 Streetly 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Tea Green 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Tewin 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.5% 1 Westoning 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Wheathampstead 1.0% 5 1.3% 2 0.9% 3 0.0% 0 0.4% 1 2.1% 4 1.4% 4 0.5% 1 Whitwell 0.4% 2 1.3% 2 0.0% 0 0.0% 0 0.4% 1 0.5% 1 0.0% 0 1.1% 2 Willian 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 Woolmer Green 0.6% 3 0.0% 0 0.9% 3 0.0% 0 0.4% 1 1.1% 2 0.0% 0 1.6% 3 Wymondley 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 York 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.3% 1 0.0% 0 (Don't know / can't

remember) 5.4% 27 7.2% 11 4.6% 16 0.0% 0 4.3% 11 7.9% 15 3.8% 11 7.4% 14

Base: 501 152 349 52 256 189 291 189

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by Demographics North Hertfordshire Household Survey Page 25 For Nathaniel Lichfield & Partners March 2009

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q29 Where did you or your family last visit a restaurant? Baldock 3.7% 27 1.5% 3 4.6% 24 3.5% 2 3.8% 13 3.7% 12 5.5% 22 1.7% 5 Bedford 1.2% 9 1.5% 3 1.1% 6 0.0% 0 1.2% 4 1.5% 5 0.7% 3 1.7% 5 Biggleswade 0.4% 3 0.5% 1 0.4% 2 0.0% 0 0.9% 3 0.0% 0 0.5% 2 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 3.4% 25 3.9% 8 3.2% 17 10.5% 6 1.8% 6 3.4% 11 4.5% 18 2.4% 7 Central London 2.6% 19 3.9% 8 2.1% 11 0.0% 0 2.4% 8 3.1% 10 4.0% 16 1.0% 3 Harpenden 3.2% 23 2.9% 6 3.2% 17 3.5% 2 3.0% 10 3.4% 11 3.2% 13 3.4% 10 Hatfield 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Hemel Hempstead 0.5% 4 0.5% 1 0.6% 3 0.0% 0 0.9% 3 0.3% 1 0.5% 2 0.7% 2 Hertford 0.5% 4 0.5% 1 0.6% 3 0.0% 0 0.9% 3 0.3% 1 0.7% 3 0.3% 1 Hitchin 21.0% 153 22.9% 47 20.2% 106 21.1% 12 25.4% 86 16.9% 55 23.1% 93 17.5% 52 Letchworth Garden City 11.2% 82 9.3% 19 12.0% 63 7.0% 4 11.2% 38 12.0% 39 8.7% 35 14.5% 43 Luton 7.1% 52 5.4% 11 7.8% 41 5.3% 3 7.4% 25 7.4% 24 6.0% 24 9.1% 27 Milton Keynes 0.4% 3 0.0% 0 0.6% 3 0.0% 0 0.9% 3 0.0% 0 0.2% 1 0.7% 2 Royston 5.6% 41 6.8% 14 5.1% 27 5.3% 3 7.1% 24 4.0% 13 6.0% 24 5.4% 16 St Albans 1.1% 8 0.5% 1 1.3% 7 1.8% 1 0.6% 2 1.5% 5 0.7% 3 1.7% 5 Stevenage 10.8% 79 11.2% 23 10.7% 56 24.6% 14 10.3% 35 9.2% 30 10.2% 41 11.8% 35 The Galleria, Hatfield 0.1% 1 0.5% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Watford 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Welwyn Garden City 2.2% 16 2.4% 5 2.1% 11 0.0% 0 1.5% 5 3.4% 11 2.0% 8 2.7% 8 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Aldridge 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Arlesey 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Ashwell 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Barley 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Barrington 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Bassingbourn 0.3% 2 0.5% 1 0.2% 1 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.7% 2 Bicester 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Bolnhurst 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Bourne 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.5% 2 0.0% 0 Braintree 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Cambourne 0.1% 1 0.0% 0 0.2% 1 1.8% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 Chelmsford 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Cheltenham 0.3% 2 0.0% 0 0.4% 2 1.8% 1 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Clavering 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.6% 2 0.2% 1 0.3% 1 Clifton 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Croydon 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Datchworth 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Dunstable 0.3% 2 0.5% 1 0.2% 1 0.0% 0 0.3% 1 0.3% 1 0.0% 0 0.7% 2 Ely 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.5% 2 0.0% 0 Falmouth 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Flamstead 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Fowlmere 0.3% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.2% 1 0.3% 1 Furneux Pelham 0.3% 2 0.5% 1 0.2% 1 0.0% 0 0.0% 0 0.6% 2 0.5% 2 0.0% 0 Gosport 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Graveley 0.7% 5 2.0% 4 0.2% 1 3.5% 2 0.9% 3 0.0% 0 1.0% 4 0.3% 1 Great Chishill 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.5% 2 0.0% 0 Great Shelford 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Guilden Morden 0.3% 2 0.5% 1 0.2% 1 1.8% 1 0.3% 1 0.0% 0 0.0% 0 0.7% 2 Harlton 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Haslingfield 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Haynes 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Henlow 1.8% 13 1.5% 3 1.9% 10 3.5% 2 1.5% 5 1.8% 6 1.0% 4 3.0% 9 Hexton 0.5% 4 1.5% 3 0.2% 1 0.0% 0 0.9% 3 0.3% 1 0.2% 1 1.0% 3 Heydon 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Ippollitts 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Ipswich 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Knebworth 0.4% 3 1.5% 3 0.0% 0 0.0% 0 0.3% 1 0.6% 2 0.2% 1 0.7% 2 Leeds 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Lemsford 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Lilley 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Lincoln 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Litton 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Lower Stondon 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.0% 0 0.7% 2 Malton in Marsh 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Manchester 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Margate 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.5% 2 0.0% 0 Melbourn 0.4% 3 1.0% 2 0.2% 1 0.0% 0 0.6% 2 0.3% 1 0.7% 3 0.0% 0 Newmarket 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Norton 0.3% 2 0.5% 1 0.2% 1 0.0% 0 0.3% 1 0.3% 1 0.2% 1 0.3% 1

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Norwich 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 0.3% 1 0.2% 1 0.3% 1 Offley 1.2% 9 1.0% 2 1.3% 7 1.8% 1 1.2% 4 1.2% 4 1.5% 6 1.0% 3 Pirton 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pulloxhill 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Redbourn 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Saffron Walden 0.4% 3 0.5% 1 0.4% 2 0.0% 0 0.6% 2 0.3% 1 0.2% 1 0.7% 2 Sawston 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Sharpenhoe 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Shefford 0.5% 4 0.5% 1 0.6% 3 0.0% 0 0.3% 1 0.9% 3 0.7% 3 0.3% 1 Shepreth 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 South Hill 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Stanford 0.3% 2 0.0% 0 0.4% 2 0.0% 0 0.6% 2 0.0% 0 0.2% 1 0.3% 1 Stotfold 1.4% 10 2.0% 4 1.1% 6 0.0% 0 1.5% 5 1.5% 5 1.7% 7 1.0% 3 Stowmarket 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Tea Green 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Trumpington 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Wadesmill 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.3% 1 Walthamstow 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.3% 1 Ware 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.2% 1 0.0% 0 Westbourne 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Wheathampstead 0.7% 5 1.0% 2 0.6% 3 0.0% 0 0.6% 2 0.9% 3 1.0% 4 0.3% 1 Willian 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 Woburn 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.2% 1 0.0% 0 (Don't know / can't

remember) 5.8% 42 2.9% 6 6.9% 36 1.8% 1 3.5% 12 8.3% 27 3.7% 15 5.7% 17

Base: 730 205 525 57 339 326 402 297 Q30 Where did you or your family last visit a nightclub / live music venue? Chicago Rock Café,

Stevenage 6.1% 5 9.5% 2 4.9% 3 0.0% 0 9.3% 5 0.0% 0 7.8% 4 0.0% 0

Hitchin Club 85, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivory, Hitchin 1.2% 1 0.0% 0 1.6% 1 4.8% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Jumpin Jaks, Stevenage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liquid Nightclub, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liquid & Envy Nightclub,

Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remix, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Edge Night Club, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Venue, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baldock 1.2% 1 0.0% 0 1.6% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 3.6% 1 Bedford 1.2% 1 4.8% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 3.6% 1 Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 11.0% 9 4.8% 1 13.1% 8 19.0% 4 7.4% 4 14.3% 1 9.8% 5 14.3% 4 Central London 9.8% 8 19.0% 4 6.6% 4 9.5% 2 5.6% 3 42.9% 3 7.8% 4 14.3% 4 Harpenden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 20.7% 17 14.3% 3 23.0% 14 9.5% 2 25.9% 14 14.3% 1 25.5% 13 14.3% 4 Letchworth Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 8.5% 7 4.8% 1 9.8% 6 4.8% 1 9.3% 5 14.3% 1 7.8% 4 10.7% 3 Milton Keynes 2.4% 2 9.5% 2 0.0% 0 4.8% 1 1.9% 1 0.0% 0 2.0% 1 3.6% 1 Royston 2.4% 2 4.8% 1 1.6% 1 9.5% 2 0.0% 0 0.0% 0 2.0% 1 0.0% 0 St Albans 3.7% 3 0.0% 0 4.9% 3 0.0% 0 5.6% 3 0.0% 0 5.9% 3 0.0% 0 Stevenage 20.7% 17 23.8% 5 19.7% 12 33.3% 7 18.5% 10 0.0% 0 21.6% 11 17.9% 5 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 2.4% 2 0.0% 0 3.3% 2 0.0% 0 3.7% 2 0.0% 0 2.0% 1 3.6% 1 Welwyn Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 1.2% 1 4.8% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 2.0% 1 0.0% 0 Dunstable 1.2% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 14.3% 1 2.0% 1 0.0% 0 Ware 1.2% 1 0.0% 0 1.6% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 3.6% 1 (Don't know / can't

remember) 4.9% 4 0.0% 0 6.6% 4 4.8% 1 5.6% 3 0.0% 0 2.0% 1 10.7% 3

Base: 82 21 61 21 54 7 51 28

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q31 Where did you or your family last go to play bingo? Chequers Bingo, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flutters Bingo Club,

Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gala, Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gala, Luton 2.8% 1 0.0% 0 3.3% 1 33.3% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 Gala, Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mecca, Bedford 2.8% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 10.0% 1 0.0% 0 Mecca, Luton 11.1% 4 0.0% 0 13.3% 4 0.0% 0 20.0% 2 8.7% 2 10.0% 1 11.5% 3 Rank, Stevenage 8.3% 3 0.0% 0 10.0% 3 0.0% 0 0.0% 0 13.0% 3 0.0% 0 11.5% 3 Baldock 2.8% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 Bedford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 2.8% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 5.6% 2 16.7% 1 3.3% 1 0.0% 0 10.0% 1 4.3% 1 10.0% 1 3.8% 1 St Albans 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 44.4% 16 16.7% 1 50.0% 15 33.3% 1 60.0% 6 39.1% 9 50.0% 5 42.3% 11 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 2.8% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boston 2.8% 1 0.0% 0 3.3% 1 0.0% 0 10.0% 1 0.0% 0 10.0% 1 0.0% 0 Great Yarmouth 2.8% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 Guilden Morden 2.8% 1 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 3.8% 1 Melbourn 2.8% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 Wheathampstead 2.8% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1 (Don't know / can't

remember) 2.8% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.8% 1

Base: 36 6 30 3 10 23 10 26

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

Column %ges. 070309 NEMS market research

Q32 Where did you or your family last go to a healthclub/gym? Active 4 Less, Letchworth

Garden City 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.4% 1

Bladerunner, Letchworth Garden City

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cannons, Letchworth Garden City

7.9% 21 6.3% 4 8.3% 17 4.3% 1 5.6% 9 12.2% 10 8.2% 15 5.5% 4

Curves for Women, Hitchin 3.0% 8 0.0% 0 3.9% 8 4.3% 1 2.5% 4 3.7% 3 2.7% 5 4.1% 3 Curves for Women,

Stevenage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

David Lloyd, Stevenage 3.7% 10 4.8% 3 3.4% 7 8.7% 2 5.0% 8 0.0% 0 4.4% 8 0.0% 0 Family Fitness, Hitchin 0.7% 2 0.0% 0 1.0% 2 4.3% 1 0.6% 1 0.0% 0 0.5% 1 1.4% 1 Fitness at the Leisure Centre,

Stevenage 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0

Hitchin Swimming Centre, Hitchin

1.9% 5 1.6% 1 2.0% 4 0.0% 0 1.9% 3 2.4% 2 2.2% 4 0.0% 0

Kinetika and Archers, Hitchin

1.1% 3 1.6% 1 1.0% 2 4.3% 1 0.6% 1 1.2% 1 1.1% 2 1.4% 1

Knights Templar Sports Centre, Baldock

1.9% 5 0.0% 0 2.5% 5 4.3% 1 2.5% 4 0.0% 0 2.7% 5 0.0% 0

LA Fitness, Stevenage 0.7% 2 1.6% 1 0.5% 1 0.0% 0 1.3% 2 0.0% 0 0.5% 1 1.4% 1 Lifelines Fitness Studio,

Luton 1.9% 5 3.2% 2 1.5% 3 4.3% 1 1.3% 2 2.4% 2 2.2% 4 1.4% 1

Odyssey Health & Racquets Club, Stevenage

3.4% 9 1.6% 1 3.9% 8 4.3% 1 3.1% 5 3.7% 3 3.3% 6 4.1% 3

Parkwood Health & Fitness, Hitchin

0.7% 2 1.6% 1 0.5% 1 0.0% 0 0.6% 1 1.2% 1 1.1% 2 0.0% 0

Spirella Fitness Club, Letchworth Garden City

0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.2% 1 0.5% 1 0.0% 0

Strides Fitness, Luton 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 Wayne Armstrong Boxing

Gym, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Baldock 1.5% 4 1.6% 1 1.5% 3 4.3% 1 1.9% 3 0.0% 0 1.1% 2 2.7% 2 Bedford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Biggleswade 2.2% 6 0.0% 0 2.9% 6 0.0% 0 1.9% 3 3.7% 3 1.1% 2 4.1% 3 Bishop's Stortford 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.2% 1 0.5% 1 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 3.0% 8 4.8% 3 2.5% 5 4.3% 1 1.9% 3 4.9% 4 3.8% 7 1.4% 1 Central London 1.1% 3 3.2% 2 0.5% 1 0.0% 0 1.9% 3 0.0% 0 1.6% 3 0.0% 0 Harpenden 2.2% 6 0.0% 0 2.9% 6 0.0% 0 1.3% 2 4.9% 4 2.7% 5 1.4% 1 Hatfield 0.7% 2 1.6% 1 0.5% 1 0.0% 0 0.6% 1 1.2% 1 0.5% 1 1.4% 1 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 6.7% 18 3.2% 2 7.8% 16 8.7% 2 6.9% 11 6.1% 5 7.1% 13 5.5% 4 Letchworth Garden City 17.6% 47 20.6% 13 16.7% 34 17.4% 4 20.0% 32 13.4% 11 15.4% 28 23.3% 17 Luton 6.7% 18 4.8% 3 7.4% 15 4.3% 1 6.9% 11 7.3% 6 6.0% 11 9.6% 7 Milton Keynes 0.7% 2 3.2% 2 0.0% 0 0.0% 0 0.6% 1 1.2% 1 1.1% 2 0.0% 0 Royston 10.9% 29 9.5% 6 11.3% 23 8.7% 2 9.4% 15 13.4% 11 10.4% 19 11.0% 8 St Albans 0.7% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 2.7% 2 Stevenage 2.6% 7 3.2% 2 2.5% 5 4.3% 1 3.1% 5 1.2% 1 2.7% 5 2.7% 2 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 1.1% 3 1.6% 1 1.0% 2 4.3% 1 1.3% 2 0.0% 0 0.5% 1 2.7% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arrington 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.2% 1 0.5% 1 0.0% 0 Dunstable 0.4% 1 1.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.4% 1 Fairfield 0.7% 2 0.0% 0 1.0% 2 0.0% 0 1.3% 2 0.0% 0 1.1% 2 0.0% 0 Fitness Connections, Hitchin 1.1% 3 1.6% 1 1.0% 2 0.0% 0 1.3% 2 1.2% 1 1.1% 2 1.4% 1 Fitness First, Berkhampstead 0.4% 1 1.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 GL14, Fairfield 1.1% 3 0.0% 0 1.5% 3 4.3% 1 1.3% 2 0.0% 0 1.6% 3 0.0% 0 Graveley 0.4% 1 1.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 Harlington 0.4% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.5% 1 0.0% 0 Henlow 1.1% 3 1.6% 1 1.0% 2 0.0% 0 1.9% 3 0.0% 0 1.1% 2 1.4% 1 Melbourn 2.6% 7 4.8% 3 2.0% 4 0.0% 0 3.8% 6 1.2% 1 2.7% 5 2.7% 2 Orwell 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 Saffron Walden 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.4% 1 Stotfold 0.7% 2 0.0% 0 1.0% 2 0.0% 0 0.6% 1 1.2% 1 1.1% 2 0.0% 0 (Don't know / can't

remember) 3.0% 8 6.3% 4 2.0% 4 0.0% 0 2.5% 4 4.9% 4 2.7% 5 2.7% 2

Base: 267 63 204 23 160 82 182 73

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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Q33 Where did you or your family last go for tenpin bowling? Go Bowling, Dunstable 4.8% 12 3.3% 2 5.2% 10 0.0% 0 4.7% 8 7.8% 4 2.7% 4 8.0% 8 Hollywood Bowl, Stevenage 56.0% 141 56.7% 34 55.7% 107 58.6% 17 58.5% 100 47.1% 24 57.1% 84 54.0% 54 Namco Station, Luton 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 2.0% 1 0.7% 1 0.0% 0 Central London 0.4% 1 1.7% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.7% 1 0.0% 0 Hemel Hempstead 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.7% 1 0.0% 0 Luton 5.6% 14 0.0% 0 7.3% 14 3.4% 1 5.8% 10 5.9% 3 6.1% 9 5.0% 5 Milton Keynes 0.8% 2 1.7% 1 0.5% 1 0.0% 0 1.2% 2 0.0% 0 0.7% 1 1.0% 1 Stevenage 17.5% 44 15.0% 9 18.2% 35 13.8% 4 17.0% 29 19.6% 10 16.3% 24 19.0% 19 Watford 0.4% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.0% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banbury 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.0% 1 Bedford 0.4% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.7% 1 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.8% 2 1.7% 1 0.5% 1 0.0% 0 1.2% 2 0.0% 0 0.7% 1 1.0% 1 Cambridge 8.3% 21 11.7% 7 7.3% 14 17.2% 5 7.0% 12 7.8% 4 10.2% 15 5.0% 5 Edinburgh 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.0% 1 Henlow 0.8% 2 1.7% 1 0.5% 1 0.0% 0 1.2% 2 0.0% 0 0.0% 0 2.0% 2 Kettering 0.4% 1 1.7% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.7% 1 0.0% 0 Portsmouth 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.7% 1 0.0% 0 (Don't know / can't

remember) 2.0% 5 1.7% 1 2.1% 4 6.9% 2 0.6% 1 3.9% 2 2.0% 3 2.0% 2

Base: 252 60 192 29 171 51 147 100 Q34 What things, if any, do you regularly buy on the internet? Nothing 50.8% 511 51.2% 149 50.7% 362 21.3% 13 30.4% 130 71.9% 363 35.4% 174 66.0% 308 Groceries 5.9% 59 4.1% 12 6.6% 47 13.1% 8 10.5% 45 1.2% 6 8.5% 42 3.4% 16 Clothes and Shoes 15.2% 153 8.9% 26 17.8% 127 31.1% 19 23.0% 98 6.9% 35 22.0% 108 8.8% 41 Domestic electrical

appliances 5.4% 54 4.8% 14 5.6% 40 4.9% 3 6.1% 26 5.0% 25 7.1% 35 3.9% 18

Electrical TV, Hi-Fi and computers

9.9% 99 14.1% 41 8.1% 58 11.5% 7 11.9% 51 8.1% 41 13.6% 67 6.2% 29

Furniture, soft furnishings and floor coverings

1.7% 17 1.7% 5 1.7% 12 0.0% 0 2.1% 9 1.6% 8 1.6% 8 1.7% 8

DIY, hardware and homewares

2.6% 26 3.1% 9 2.4% 17 1.6% 1 3.0% 13 2.4% 12 3.5% 17 1.9% 9

Health and beauty, chemist items

1.7% 17 0.7% 2 2.1% 15 3.3% 2 2.3% 10 1.0% 5 2.2% 11 1.3% 6

Books, CD's, toys etc. 34.3% 345 34.0% 99 34.5% 246 55.7% 34 51.1% 218 18.0% 91 47.2% 232 21.8% 102 Travel goods (tickets,

holidays etc) 5.0% 50 5.5% 16 4.8% 34 1.6% 1 6.1% 26 4.4% 22 6.9% 34 3.2% 15

Computer software / electronic games

5.3% 53 6.2% 18 4.9% 35 8.2% 5 7.7% 33 3.0% 15 7.9% 39 3.0% 14

Other 1.3% 13 1.0% 3 1.4% 10 4.9% 3 1.2% 5 1.0% 5 1.8% 9 0.9% 4 Car parts 0.8% 8 1.7% 5 0.4% 3 3.3% 2 0.9% 4 0.4% 2 1.0% 5 0.4% 2 Motorbike parts 0.4% 4 0.3% 1 0.4% 3 1.6% 1 0.5% 2 0.2% 1 0.2% 1 0.6% 3 Sports equipment 0.4% 4 0.3% 1 0.4% 3 0.0% 0 0.7% 3 0.2% 1 0.6% 3 0.2% 1 Gifts 0.7% 7 0.0% 0 1.0% 7 3.3% 2 1.2% 5 0.0% 0 1.2% 6 0.2% 1 Hobby / craft items 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.2% 1 0.4% 2 0.4% 2 0.2% 1 (Don't know / can't

remember / varies) 1.6% 16 2.7% 8 1.1% 8 1.6% 1 1.6% 7 0.8% 4 0.6% 3 1.9% 9

Base: 1005 291 714 61 427 505 492 467 GEN Gender: Male 29.0% 291 100.0% 291 0.0% 0 26.2% 16 28.1% 120 30.3% 153 28.9% 142 28.7% 134 Female 71.0% 714 0.0% 0 100.0% 714 73.8% 45 71.9% 307 69.7% 352 71.1% 350 71.3% 333

Base: 1005 291 714 61 427 505 492 467 AGE How old are you ? 18-24 1.6% 16 1.4% 4 1.7% 12 26.2% 16 0.0% 0 0.0% 0 1.0% 5 2.1% 10 25-34 4.5% 45 4.1% 12 4.6% 33 73.8% 45 0.0% 0 0.0% 0 6.1% 30 2.6% 12 35-44 19.6% 197 19.6% 57 19.6% 140 0.0% 0 46.1% 197 0.0% 0 26.4% 130 12.8% 60 45-54 22.9% 230 21.6% 63 23.4% 167 0.0% 0 53.9% 230 0.0% 0 26.0% 128 20.1% 94 55-64 19.6% 197 19.2% 56 19.7% 141 0.0% 0 0.0% 0 39.0% 197 20.3% 100 19.5% 91 65+ 30.6% 308 33.3% 97 29.6% 211 0.0% 0 0.0% 0 61.0% 308 19.3% 95 42.2% 197 (Refused) 1.2% 12 0.7% 2 1.4% 10 0.0% 0 0.0% 0 0.0% 0 0.8% 4 0.6% 3

Base: 1005 291 714 61 427 505 492 467

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Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE

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LAN Where English is not your first language, please specify your main language: No other language / English

is my first language 96.9% 974 96.2% 280 97.2% 694 98.4% 60 97.7% 417 96.8% 489 98.6% 485 96.8% 452

Other language 1.6% 16 1.4% 4 1.7% 12 0.0% 0 1.6% 7 1.8% 9 1.0% 5 2.1% 10 German 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.0% 0 0.6% 3 0.2% 1 0.4% 2 (Don't know / varies) 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.2% 1 (Refused) 1.1% 11 1.7% 5 0.8% 6 1.6% 1 0.5% 2 0.8% 4 0.2% 1 0.4% 2

Base: 1005 291 714 61 427 505 492 467 DIS Do you consider you have a disability? If so, what is the nature of your disability? No disabilities 88.3% 887 86.9% 253 88.8% 634 95.1% 58 95.6% 408 82.0% 414 92.3% 454 85.0% 397 Disability 2.6% 26 3.8% 11 2.1% 15 1.6% 1 1.6% 7 3.6% 18 2.6% 13 2.8% 13 Arthritis 4.3% 43 4.1% 12 4.3% 31 0.0% 0 0.9% 4 7.7% 39 2.0% 10 6.6% 31 Diabetes 0.8% 8 1.0% 3 0.7% 5 0.0% 0 0.0% 0 1.4% 7 0.6% 3 0.9% 4 Heart problems 1.2% 12 2.1% 6 0.8% 6 0.0% 0 0.5% 2 2.0% 10 0.8% 4 1.7% 8 Cancer 0.4% 4 0.7% 2 0.3% 2 0.0% 0 0.2% 1 0.6% 3 0.2% 1 0.6% 3 Osteoperosis 0.4% 4 0.0% 0 0.6% 4 0.0% 0 0.0% 0 0.8% 4 0.0% 0 0.9% 4 Multiple Sclerosis 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Knee problems 0.6% 6 0.7% 2 0.6% 4 0.0% 0 0.0% 0 1.2% 6 0.4% 2 0.9% 4 Partial sight 0.7% 7 1.0% 3 0.6% 4 0.0% 0 0.2% 1 1.2% 6 0.8% 4 0.6% 3 Hip problems 0.3% 3 0.3% 1 0.3% 2 0.0% 0 0.0% 0 0.6% 3 0.0% 0 0.6% 3 Problems with walking 0.7% 7 0.3% 1 0.8% 6 0.0% 0 0.0% 0 1.4% 7 0.6% 3 0.9% 4 Cerebral Palsy 0.3% 3 0.3% 1 0.3% 2 1.6% 1 0.2% 1 0.2% 1 0.0% 0 0.6% 3 (Don't know / varies) 0.3% 3 0.0% 0 0.4% 3 0.0% 0 0.5% 2 0.2% 1 0.2% 1 0.4% 2 (Refused) 0.8% 8 1.0% 3 0.7% 5 1.6% 1 0.2% 1 0.4% 2 0.0% 0 0.0% 0

Base: 1005 291 714 61 427 505 492 467 ETH What would best describe your ethnic origin (according to the census)? White – British 93.8% 943 92.8% 270 94.3% 673 95.1% 58 93.0% 397 95.1% 480 94.9% 467 94.2% 440 White - Irish 0.9% 9 0.3% 1 1.1% 8 0.0% 0 0.9% 4 1.0% 5 1.0% 5 0.9% 4 Any other white background 1.2% 12 1.4% 4 1.1% 8 0.0% 0 1.9% 8 0.8% 4 0.4% 2 2.1% 10 Black - Caribbean 0.3% 3 0.7% 2 0.1% 1 0.0% 0 0.2% 1 0.4% 2 0.2% 1 0.4% 2 Black - African 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.0% 0 0.2% 1 0.2% 1 0.0% 0 Mixed - Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White - White and black

African 0.2% 2 0.0% 0 0.3% 2 1.6% 1 0.2% 1 0.0% 0 0.4% 2 0.0% 0

White - White and Asian 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Chinese 0.2% 2 0.0% 0 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.2% 1 0.2% 1 Asian - Indian 0.8% 8 1.0% 3 0.7% 5 1.6% 1 0.7% 3 0.8% 4 0.8% 4 0.6% 3 Asian - Pakistani 0.1% 1 0.0% 0 0.1% 1 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 Asian - Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Any other ethnic background 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 White - European 0.5% 5 1.4% 4 0.1% 1 0.0% 0 0.5% 2 0.6% 3 0.8% 4 0.2% 1 (Don't know) 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.2% 1 0.0% 0 (Refused) 1.4% 14 1.7% 5 1.3% 9 1.6% 1 1.2% 5 0.8% 4 0.4% 2 0.6% 3

Base: 1005 291 714 61 427 505 492 467

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REL What would best describe your religion or beliefs ? Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Christian 68.3% 686 61.2% 178 71.1% 508 44.3% 27 62.5% 267 76.4% 386 66.1% 325 72.4% 338 Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hindu 0.4% 4 0.7% 2 0.3% 2 1.6% 1 0.5% 2 0.2% 1 0.2% 1 0.4% 2 Sikh 0.5% 5 0.7% 2 0.4% 3 0.0% 0 0.5% 2 0.6% 3 0.6% 3 0.4% 2 Muslim 0.2% 2 0.3% 1 0.1% 1 0.0% 0 0.2% 1 0.2% 1 0.2% 1 0.2% 1 Any other religion 0.5% 5 0.3% 1 0.6% 4 0.0% 0 0.5% 2 0.6% 3 0.6% 3 0.4% 2 Quaker 0.4% 4 1.4% 4 0.0% 0 0.0% 0 0.2% 1 0.6% 3 0.6% 3 0.2% 1 Jehovah's Witness 0.5% 5 0.0% 0 0.7% 5 0.0% 0 0.7% 3 0.4% 2 0.2% 1 0.6% 3 (None / don’t have one) 26.3% 264 31.6% 92 24.1% 172 52.5% 32 32.8% 140 18.2% 92 29.7% 146 23.8% 111 (Don't know / varies) 0.7% 7 1.0% 3 0.6% 4 0.0% 0 0.9% 4 0.4% 2 0.4% 2 0.9% 4 (Refused) 2.3% 23 2.7% 8 2.1% 15 1.6% 1 1.2% 5 2.4% 12 1.4% 7 0.6% 3

Base: 1005 291 714 61 427 505 492 467 SEG Socio-economic Grouping: A 3.6% 36 3.4% 10 3.6% 26 9.8% 6 4.9% 21 1.8% 9 7.3% 36 0.0% 0 B 20.3% 204 19.6% 57 20.6% 147 19.7% 12 26.5% 113 15.2% 77 41.5% 204 0.0% 0 C1 25.1% 252 25.8% 75 24.8% 177 27.9% 17 29.0% 124 21.6% 109 51.2% 252 0.0% 0 C2 20.0% 201 26.1% 76 17.5% 125 19.7% 12 22.7% 97 17.8% 90 0.0% 0 43.0% 201 D 9.2% 92 8.2% 24 9.5% 68 13.1% 8 11.0% 47 7.3% 37 0.0% 0 19.7% 92 E 17.3% 174 11.7% 34 19.6% 140 3.3% 2 2.3% 10 31.9% 161 0.0% 0 37.3% 174 (Refused) 4.6% 46 5.2% 15 4.3% 31 6.6% 4 3.5% 15 4.4% 22 0.0% 0 0.0% 0

Base: 1005 291 714 61 427 505 492 467 QUOTA Postcode Sector: AL4 8 2.9% 29 3.1% 9 2.8% 20 4.9% 3 1.9% 8 3.6% 18 3.3% 16 2.6% 12 AL5 5 3.7% 37 3.8% 11 3.6% 26 0.0% 0 2.8% 12 5.0% 25 4.1% 20 2.8% 13 LU2 8 6.1% 61 4.8% 14 6.6% 47 3.3% 2 7.0% 30 5.5% 28 6.5% 32 6.0% 28 LU2 9 5.2% 52 3.8% 11 5.7% 41 4.9% 3 4.5% 19 5.9% 30 4.5% 22 6.2% 29 SG1 6 2.4% 24 2.7% 8 2.2% 16 9.8% 6 2.8% 12 1.2% 6 2.8% 14 1.9% 9 SG156 2.3% 23 2.4% 7 2.2% 16 4.9% 3 2.8% 12 1.4% 7 2.2% 11 2.4% 11 SG166 2.5% 25 2.4% 7 2.5% 18 6.6% 4 2.8% 12 1.8% 9 2.0% 10 3.0% 14 SG175 4.9% 49 6.5% 19 4.2% 30 0.0% 0 5.9% 25 4.6% 23 4.9% 24 4.7% 22 SG3 6 3.1% 31 2.1% 6 3.5% 25 1.6% 1 2.8% 12 3.2% 16 2.6% 13 3.6% 17 SG4 0 4.2% 42 4.8% 14 3.9% 28 1.6% 1 5.4% 23 3.6% 18 3.5% 17 4.5% 21 SG4 7 1.9% 19 2.1% 6 1.8% 13 3.3% 2 1.9% 8 1.8% 9 1.8% 9 1.9% 9 SG4 8 2.8% 28 3.4% 10 2.5% 18 6.6% 4 2.1% 9 3.0% 15 1.6% 8 4.3% 20 SG4 9 3.9% 39 2.7% 8 4.3% 31 4.9% 3 5.4% 23 2.6% 13 5.5% 27 2.1% 10 SG5 1 3.4% 34 4.1% 12 3.1% 22 1.6% 1 1.6% 7 5.1% 26 2.6% 13 4.3% 20 SG5 2 3.7% 37 3.8% 11 3.6% 26 1.6% 1 3.5% 15 4.2% 21 2.6% 13 4.7% 22 SG5 3 2.7% 27 3.4% 10 2.4% 17 1.6% 1 2.1% 9 3.4% 17 2.8% 14 2.8% 13 SG5 4 3.5% 35 2.4% 7 3.9% 28 0.0% 0 5.2% 22 2.6% 13 3.9% 19 2.4% 11 SG6 1 3.4% 34 2.7% 8 3.6% 26 3.3% 2 3.7% 16 3.0% 15 2.8% 14 3.6% 17 SG6 2 3.6% 36 3.4% 10 3.6% 26 1.6% 1 2.1% 9 5.0% 25 2.8% 14 4.3% 20 SG6 3 2.7% 27 2.7% 8 2.7% 19 3.3% 2 1.4% 6 3.6% 18 3.7% 18 1.7% 8 SG6 4 6.4% 64 7.2% 21 6.0% 43 8.2% 5 7.3% 31 5.5% 28 5.5% 27 7.3% 34 SG7 5 2.0% 20 1.7% 5 2.1% 15 1.6% 1 2.8% 12 1.4% 7 2.6% 13 1.3% 6 SG7 6 3.9% 39 2.7% 8 4.3% 31 3.3% 2 4.0% 17 4.0% 20 4.1% 20 3.6% 17 SG8 0 1.9% 19 2.7% 8 1.5% 11 3.3% 2 2.1% 9 1.6% 8 2.4% 12 1.3% 6 SG8 5 5.1% 51 5.5% 16 4.9% 35 8.2% 5 5.4% 23 4.6% 23 5.5% 27 4.7% 22 SG8 6 3.1% 31 4.5% 13 2.5% 18 0.0% 0 3.3% 14 3.2% 16 3.7% 18 2.8% 13 SG8 7 3.7% 37 3.4% 10 3.8% 27 4.9% 3 2.8% 12 4.4% 22 4.1% 20 3.4% 16 SG8 8 1.5% 15 2.1% 6 1.3% 9 0.0% 0 1.6% 7 1.0% 5 1.8% 9 1.3% 6 SG8 9 2.5% 25 1.7% 5 2.8% 20 4.9% 3 2.1% 9 2.6% 13 2.2% 11 2.8% 13 SG9 0 1.5% 15 1.0% 3 1.7% 12 0.0% 0 0.9% 4 2.2% 11 1.4% 7 1.7% 8

Base: 1005 291 714 61 427 505 492 467 ZONE Zone Hitchin 15.1% 152 15.5% 45 15.0% 107 9.8% 6 15.9% 68 15.4% 78 14.2% 70 15.6% 73 Letchworth 16.0% 161 16.2% 47 16.0% 114 16.4% 10 14.5% 62 17.0% 86 14.8% 73 16.9% 79 Baldock 5.9% 59 4.5% 13 6.4% 46 4.9% 3 6.8% 29 5.3% 27 6.7% 33 4.9% 23 Royston 19.2% 193 21.0% 61 18.5% 132 21.3% 13 18.3% 78 19.4% 98 21.1% 104 18.0% 84 North Herts South (Rural) 10.1% 102 10.3% 30 10.1% 72 21.3% 13 9.6% 41 9.1% 46 8.9% 44 11.8% 55 Shefford / Stotfold 15.8% 159 17.2% 50 15.3% 109 13.1% 8 18.7% 80 13.7% 69 15.9% 78 15.2% 71 East of Luton 17.8% 179 15.5% 45 18.8% 134 13.1% 8 16.2% 69 20.0% 101 18.3% 90 17.6% 82

Base: 1005 291 714 61 427 505 492 467

Page 218: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 32 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q01 Which store or shop did you do your household's last main food and grocery shopping ? Aldi, Biggleswade 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Aldi, Stevenage 0.4% 4 0.0% 0 0.6% 1 0.0% 0 0.5% 1 2.0% 2 0.0% 0 0.0% 0 Asda, Biggleswade 1.2% 12 0.0% 0 0.6% 1 1.7% 1 0.0% 0 0.0% 0 5.7% 9 0.6% 1 Asda, Monkswood Way,

Stevenage 2.3% 23 2.6% 4 2.5% 4 1.7% 1 0.5% 1 9.8% 10 1.9% 3 0.0% 0

Asda, Wigmore Lane, Luton 8.4% 84 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 5 0.6% 1 43.6% 78 Co-op, Barton Le Clay 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Co-op, Buntingford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Co-op, Melbourn 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Co-op, Stotfold 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 0.0% 0 Iceland, Hitchin 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iceland, Letchworth 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks and Spencer Simply

Food, Letchworth 0.2% 2 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrison's, Central Approach, Letchworth Garden City

11.2% 113 9.9% 15 44.7% 72 1.7% 1 1.0% 2 0.0% 0 11.3% 18 2.8% 5

Morrison's, Welwyn Garden City

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Netto, Hitchin 0.8% 8 4.6% 7 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 S&K Stores, Letchworth

Garden City 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Biggleswade 0.9% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 4.4% 7 0.0% 0 Sainsbury's, Cambridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Winbush Road,

Hitchin 8.8% 88 42.1% 64 0.0% 0 0.0% 0 0.0% 0 2.9% 3 10.1% 16 2.8% 5

Sainsbury's, Third Avenue, Letchworth Garden City

8.1% 81 4.6% 7 27.3% 44 6.8% 4 1.6% 3 2.0% 2 13.2% 21 0.0% 0

Sainsbury's, Luton 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 2.8% 5 Sainsbury's, Hitchin Road,

Stevenage (Coreys Mill) 3.3% 33 5.9% 9 0.0% 0 1.7% 1 0.0% 0 18.6% 19 2.5% 4 0.0% 0

Somerfield, Royston 2.5% 25 0.0% 0 0.0% 0 0.0% 0 13.0% 25 0.0% 0 0.0% 0 0.0% 0 Somerfield, Shelford 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.4% 15 0.0% 0 Tesco Extra, Baldock 9.8% 98 5.9% 9 13.0% 21 66.1% 39 1.0% 2 3.9% 4 14.5% 23 0.0% 0 Tesco, Bedford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Tesco, Bishop's Stortford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Tesco, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Mount Pleasant,

Hatfield 1.6% 16 0.7% 1 0.0% 0 0.0% 0 0.5% 1 6.9% 7 0.0% 0 3.9% 7

Tesco, Old North Road, Royston

11.8% 119 0.7% 1 0.0% 0 3.4% 2 59.1% 114 0.0% 0 1.3% 2 0.0% 0

Tesco Express Shelford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Tesco, Broadwater Retail

Park, Stevenage 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.8% 12 1.3% 2 0.0% 0

Tesco, The Forum, Stevenage

1.9% 19 0.7% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 17 0.6% 1 0.0% 0

Waitrose, Ampthill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Waitrose, Cambridge 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Waitrose, Harpenden 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 16 Waitrose, Hitchin 5.1% 51 15.1% 23 3.1% 5 5.1% 3 0.5% 1 5.9% 6 7.5% 12 0.6% 1 Waitrose, Saffron Walden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Waitrose, Stevenage 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 Waitrose, Welwyn Garden

City 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 1.3% 2 0.6% 1

Internet 2.2% 22 3.3% 5 1.9% 3 0.0% 0 3.1% 6 2.0% 2 2.5% 4 1.1% 2 Asda, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Asda, St. Albans Road, Selly

Oak 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Budgens, Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Budgens, Marshalswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Budgens, Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Costcutter, Baldock 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Farmers Market, Woolmer

Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Iceland, Park St, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Iceland, Wigmore Lane,

Luton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.1% 2

Lidl, Bedford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Lidl, Jubilee Road,

Letchworth 0.7% 7 0.0% 0 1.2% 2 1.7% 1 1.0% 2 1.0% 1 0.6% 1 0.0% 0

Lidl, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Marks and Spencer, London 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Page 219: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 33 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Colney Marks and Spencer, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Morrison's, Cambourne 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Morrison's, St. Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Netto, Hitchin 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores in Hitchin 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Letchworth 0.2% 2 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores in Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Other stores in Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Sainsbury's, Dunstable 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Sainsbury's, Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Harpenden 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 19 Sainsbury's, London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Sainsbury's, Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Sainsbury's, St Albans 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 Somerfield, Harpenden 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 10 Somerfield, Stopsley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Tesco, Arndale Centre,

Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Tesco, Dunstable 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Tesco, Jarman Way, Hemel

Hempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2

Tesco, Letchworth 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, St. Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Waitrose, Bishops Stortford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Waitrose, Trumpington 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't

remember) 1.0% 10 0.0% 0 0.6% 1 3.4% 2 1.0% 2 1.0% 1 1.9% 3 0.6% 1

(Don't do main food shopping)

0.8% 8 1.3% 2 0.6% 1 0.0% 0 1.6% 3 0.0% 0 0.0% 0 1.1% 2

Base: 1005 152 161 59 193 102 159 179 Q02 While you were on your last main shop did you, (or anyone else with you) carry out any of the following activities? Go to Bank, Post Office,

Building Society or Cash Point

23.9% 238 18.0% 27 30.0% 48 23.7% 14 25.8% 49 22.5% 23 28.3% 45 18.1% 32

Get petrol 20.9% 208 13.3% 20 20.0% 32 23.7% 14 31.1% 59 20.6% 21 17.6% 28 19.2% 34 Go shopping for other food

items 21.7% 216 21.3% 32 20.0% 32 15.3% 9 22.1% 42 21.6% 22 25.8% 41 21.5% 38

Go shopping for non food items

28.3% 282 29.3% 44 26.3% 42 45.8% 27 25.8% 49 30.4% 31 29.6% 47 23.7% 42

Go window shopping / browsing

13.7% 137 14.0% 21 15.0% 24 18.6% 11 14.2% 27 4.9% 5 13.2% 21 15.8% 28

Go to hairdressers, dry cleaners, or other service

4.2% 42 3.3% 5 5.6% 9 6.8% 4 4.2% 8 3.9% 4 3.1% 5 4.0% 7

Use sports / leisure or entertainment facilities (including library, cafe etc)

6.6% 66 6.7% 10 8.8% 14 6.8% 4 6.3% 12 2.0% 2 8.2% 13 6.2% 11

Anything Else 0.4% 4 0.7% 1 0.0% 0 1.7% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 1 (Nothing else) 37.7% 376 49.3% 74 33.8% 54 25.4% 15 31.6% 60 44.1% 45 34.0% 54 41.8% 74

Base: 997 150 160 59 190 102 159 177

Page 220: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 34 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q03 Is there any other store or shop you do your main food and grocery shopping ? Aldi, Biggleswade 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Aldi, Stevenage 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.0% 0 0.0% 0 Asda, Biggleswade 0.9% 9 0.0% 0 0.6% 1 0.0% 0 1.1% 2 0.0% 0 3.8% 6 0.0% 0 Asda, Cambridge 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Asda, Monkswood Way,

Stevenage 3.2% 32 4.0% 6 3.1% 5 6.8% 4 1.1% 2 10.8% 11 2.5% 4 0.0% 0

Asda, Wigmore Lane, Luton 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 8.5% 15 Co-op, Buntingford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Co-op, Melbourn 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Co-op, Stotfold 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 4.4% 7 0.0% 0 Iceland, Hitchin 0.9% 9 6.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iceland, Letchworth 1.3% 13 0.0% 0 6.3% 10 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.6% 1 Marks and Spencer Simply

Food, Hitchin 1.6% 16 3.3% 5 0.0% 0 0.0% 0 0.5% 1 2.0% 2 3.1% 5 1.7% 3

Marks and Spencer Simply Food, Letchworth

0.9% 9 0.0% 0 3.8% 6 0.0% 0 0.5% 1 0.0% 0 1.3% 2 0.0% 0

Marks and Spencer, Stevenage

0.8% 8 0.7% 1 1.3% 2 3.4% 2 0.0% 0 1.0% 1 1.3% 2 0.0% 0

Morrison's, Central Approach, Letchworth Garden City

8.8% 88 12.0% 18 19.4% 31 15.3% 9 4.2% 8 1.0% 1 12.0% 19 1.1% 2

Morrison's, Welwyn Garden City

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 0.0% 0

Netto, Hitchin 0.7% 7 2.7% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.6% 1 0.0% 0 S&K Stores, Hitchin 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Biggleswade 1.5% 15 0.7% 1 0.0% 0 0.0% 0 1.1% 2 0.0% 0 6.9% 11 0.6% 1 Sainsbury's, Cambridge 0.6% 6 0.0% 0 0.0% 0 0.0% 0 3.2% 6 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Winbush Road,

Hitchin 4.1% 41 18.0% 27 0.0% 0 0.0% 0 0.0% 0 2.9% 3 6.9% 11 0.0% 0

Sainsbury's, Third Avenue, Letchworth Garden City

10.9% 109 7.3% 11 30.0% 48 28.8% 17 8.4% 16 2.0% 2 8.8% 14 0.6% 1

Sainsbury's, Luton 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 5.7% 10 Sainsbury's, Hitchin Road,

Stevenage (Coreys Mill) 3.1% 31 3.3% 5 0.0% 0 5.1% 3 0.5% 1 14.7% 15 4.4% 7 0.0% 0

Somerfield, Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Somerfield, Royston 2.7% 27 0.0% 0 0.0% 0 0.0% 0 14.2% 27 0.0% 0 0.0% 0 0.0% 0 Somerfield, Shelford 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 8 0.0% 0 Tesco Extra, Baldock 8.9% 89 6.0% 9 23.1% 37 15.3% 9 1.6% 3 0.0% 0 19.5% 31 0.0% 0 Tesco, Bedford 0.4% 4 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Tesco, Bishop's Stortford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Cambridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Tesco, Flitwick 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Tesco, Mount Pleasant,

Hatfield 1.0% 10 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 4.0% 7

Tesco Express, Potton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Old North Road,

Royston 2.9% 29 0.0% 0 0.0% 0 0.0% 0 14.7% 28 0.0% 0 0.6% 1 0.0% 0

Tesco Express Shelford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Broadwater Retail

Park, Stevenage 1.1% 11 2.0% 3 0.6% 1 0.0% 0 0.0% 0 5.9% 6 0.6% 1 0.0% 0

Tesco, The Forum, Stevenage

1.5% 15 4.0% 6 0.6% 1 0.0% 0 0.0% 0 7.8% 8 0.0% 0 0.0% 0

Waitrose, Ampthill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Waitrose, Cambridge 1.0% 10 0.0% 0 0.0% 0 0.0% 0 5.3% 10 0.0% 0 0.0% 0 0.0% 0 Waitrose, Harpenden 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 10 Waitrose, Hitchin 6.2% 62 21.3% 32 3.1% 5 1.7% 1 0.0% 0 6.9% 7 8.2% 13 2.3% 4 Waitrose, Saffron Walden 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Waitrose, Stevenage 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.0% 0 0.0% 0 Waitrose, Welwyn Garden

City 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.5% 1 4.9% 5 0.6% 1 0.6% 1

Internet 1.1% 11 0.0% 0 0.0% 0 1.7% 1 0.5% 1 2.9% 3 1.9% 3 1.7% 3 Aldi, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Aldi, Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Asda, Hatfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Asda, Hitchin 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Knebworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Co-op, Lower Luton Road,

Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Co-op, Wigmore Lane, Luton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Costcutter, Clavering 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hitchin Market 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Iceland, Park St, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Iceland, Stevenage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Iceland, Wigmore Lane,

Luton 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 9

John Lewis, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lidl, Jubilee Road,

Letchworth 1.2% 12 0.7% 1 3.1% 5 0.0% 0 2.1% 4 1.0% 1 0.6% 1 0.0% 0

Lidl, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Marks and Spencer,

Cheshunt 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Grafton Centre, Cambridge

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Harpenden

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Marks and Spencer, London Colney

0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Luton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 4 Marks and Spencer, Welwyn

Garden City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Morrison's, Cambourne 1.3% 13 0.0% 0 0.0% 0 0.0% 0 6.3% 12 0.0% 0 0.0% 0 0.6% 1 Morrison's, St. Albans 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Netto, Hitchin 0.6% 6 2.0% 3 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Other stores in Barley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Bassingbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Codicote 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Other stores in Hitchin 0.7% 7 4.0% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Letchworth 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores in Luton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Other stores in Milton

Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Other stores in Pirton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Other stores in Weston 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 0.0% 0 Sainsbury's, Dunstable 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Sainsbury's, Harpenden 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 7.9% 14 Sainsbury's, London Colney 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Sainsbury's, Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Sainsbury's, St Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Somerfield, Harpenden 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 7 Somerfield, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Somerfield, Shefford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.3% 2 0.0% 0 Somerfield, Stopsley 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 4 Spar, Bassingbourn 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Spar, Henlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Spar, Melbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Arndale Centre,

Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Tesco, Dunstable 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6 Tesco, Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Wheathempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Waitrose, Bishops Stortford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Waitrose, St Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Waitrose, St Ives 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Waitrose, Trumpington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't

remember) 2.1% 21 2.7% 4 1.3% 2 0.0% 0 1.1% 2 3.9% 4 2.5% 4 2.8% 5

(Nowhere else) 31.2% 311 27.3% 41 28.8% 46 37.3% 22 35.3% 67 30.4% 31 27.0% 43 34.5% 61

Base: 997 150 160 59 190 102 159 177

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by Zone North Hertfordshire Household Survey Page 36 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q04 How do you normally travel to do your main food shopping? Car-driver 70.8% 706 60.7% 91 64.4% 103 78.0% 46 75.8% 144 71.6% 73 74.2% 118 74.0% 131 Car-passenger 14.1% 141 12.0% 18 16.3% 26 10.2% 6 13.2% 25 23.5% 24 12.0% 19 13.0% 23 Bus / coach 4.6% 46 10.0% 15 6.3% 10 0.0% 0 3.2% 6 2.0% 2 2.5% 4 5.1% 9 Train 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Walk 5.8% 58 12.7% 19 6.9% 11 10.2% 6 5.3% 10 0.0% 0 2.5% 4 4.5% 8 Bicycle 0.4% 4 0.7% 1 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Use internet / get it delivered 1.3% 13 0.7% 1 0.6% 1 0.0% 0 2.6% 5 1.0% 1 1.3% 2 1.7% 3 Other 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorbike 0.3% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.6% 1 0.0% 0 (Don’t know / varies) 2.2% 22 2.0% 3 3.8% 6 0.0% 0 0.0% 0 1.0% 1 5.7% 9 1.7% 3

Base: 997 150 160 59 190 102 159 177

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by Zone North Hertfordshire Household Survey Page 37 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q05 In addition to your main food shopping at which store or shop did you last visit for small scale / top-up shopping for things like bread, milk or newspapers?

Aldi, Biggleswade 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Aldi, Stevenage 0.3% 3 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Asda, Biggleswade 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Asda, Monkswood Way,

Stevenage 0.3% 3 0.7% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Asda, Wigmore Lane, Luton 2.5% 25 0.0% 0 0.0% 0 0.0% 0 0.5% 1 2.0% 2 0.0% 0 12.3% 22 Co-op, Barton Le Clay 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Co-op, Buntingford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Co-op, Letchworth Garden

City 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Co-op, Melbourn 1.1% 11 0.0% 0 0.0% 0 0.0% 0 5.7% 11 0.0% 0 0.0% 0 0.0% 0 Co-op, Stotfold 2.7% 27 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 16.4% 26 0.0% 0 Iceland, Hitchin 0.2% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iceland, Letchworth 0.4% 4 0.0% 0 2.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks and Spencer Simply

Food, Hitchin 1.9% 19 6.6% 10 1.2% 2 1.7% 1 0.0% 0 0.0% 0 1.9% 3 1.7% 3

Marks and Spencer Simply Food, Letchworth

0.8% 8 0.0% 0 3.7% 6 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0

Marks and Spencer, Stevenage

0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrison's, Central Approach, Letchworth Garden City

3.8% 38 0.7% 1 19.3% 31 3.4% 2 0.5% 1 0.0% 0 1.9% 3 0.0% 0

Morrison's, Welwyn Garden City

0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Hitchin 0.6% 6 3.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 S&K Stores, Hitchin 0.3% 3 1.3% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 S&K Stores, Letchworth

Garden City 0.3% 3 0.0% 0 1.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Biggleswade 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Sainsbury's, Winbush Road,

Hitchin 4.8% 48 25.7% 39 0.0% 0 0.0% 0 0.0% 0 3.9% 4 2.5% 4 0.6% 1

Sainsbury's, Third Avenue, Letchworth Garden City

3.6% 36 0.7% 1 16.1% 26 6.8% 4 0.0% 0 1.0% 1 2.5% 4 0.0% 0

Sainsbury's, Hitchin Road, Stevenage (Coreys Mill)

0.9% 9 1.3% 2 0.0% 0 0.0% 0 0.0% 0 3.9% 4 1.9% 3 0.0% 0

Somerfield, Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Somerfield, Royston 2.7% 27 0.0% 0 0.0% 0 0.0% 0 14.0% 27 0.0% 0 0.0% 0 0.0% 0 Somerfield, Shelford 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.6% 20 0.0% 0 Tesco Extra, Baldock 3.7% 37 0.7% 1 6.2% 10 33.9% 20 0.5% 1 2.0% 2 1.9% 3 0.0% 0 Tesco, Bedford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Tesco, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Mount Pleasant,

Hatfield 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4

Tesco Express, Potton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Old North Road,

Royston 3.8% 38 0.0% 0 0.0% 0 0.0% 0 19.2% 37 0.0% 0 0.6% 1 0.0% 0

Tesco Express, Shelford 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 6 0.0% 0 Tesco, Broadwater Retail

Park,Stevenage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Tesco, The Forum, Stevenage

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0

Waitrose, Ampthill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Waitrose, Cambridge 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Waitrose, Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Waitrose, Hitchin 3.2% 32 11.2% 17 2.5% 4 0.0% 0 0.0% 0 2.9% 3 4.4% 7 0.6% 1 Waitrose, Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Waitrose, Welwyn Garden

City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Internet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Hatfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 Asda, Hemel Hempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Budgens, Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Budgens, Great Ashby 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 7 0.0% 0 0.0% 0 Budgens, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Budgens, Marshalswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Budgens, Stevenage 0.4% 4 0.0% 0 0.0% 0 1.7% 1 0.0% 0 2.9% 3 0.0% 0 0.0% 0 Co-op, Cambourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Co-op, Knebworth 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.6% 18 0.0% 0 0.0% 0 Co-op, Lower Luton Road,

Harpenden 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Co-op, Wigmore Lane, Luton

1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 11

Costcutter, Baldock 0.4% 4 0.0% 0 0.6% 1 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costcutter, Bassingbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Costcutter, Clavering 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Costcutter, Codicote 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Costcutter, Letchworth 0.3% 3 0.0% 0 1.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costcutter, Royston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Delivered 0.9% 9 2.0% 3 0.6% 1 0.0% 0 0.5% 1 3.9% 4 0.0% 0 0.0% 0 Hitchin Market 0.3% 3 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iceland, Wigmore Lane,

Luton 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.5% 8

Lidl, Jubilee Road, Letchworth

0.5% 5 0.0% 0 0.6% 1 5.1% 3 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Londis, Arlesey 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Londis, Hitchin 0.2% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Londis, Royston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Marks and Spencer,

Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Luton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 5 Marks and Spencer, Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Marks and Spencer, St

Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

One Stop, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 One Stop, Clifton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 5 0.0% 0 One Stop, Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 One Stop, Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 One Stop, Wheathempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Other stores in Meldreth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Arlesey 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 7 0.0% 0 Other stores in Ashwell 0.2% 2 0.0% 0 0.0% 0 1.7% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Baldock 0.3% 3 0.0% 0 0.6% 1 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores in Barley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Other stores in Bassingbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Clifton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Other stores in Codicote 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 5 0.6% 1 0.0% 0 Other stores in Datchworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Fowlmere 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Other stores in Foxton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Guilden

Morden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0

Other stores in Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Other stores in Henlow 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.3% 2 0.0% 0 Other stores in Hitchin 2.0% 20 9.9% 15 0.6% 1 0.0% 0 0.0% 0 2.9% 3 0.6% 1 0.0% 0 Other stores in Ickleford 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 6 0.0% 0 Other stores in Kimpton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.0% 0 0.0% 0 Other stores in Knebworth 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 Other stores in Letchworth 1.9% 19 0.0% 0 11.8% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores in Littling Ton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Lower

Stondon 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0

Other stores in Luton 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6 Other stores in Milton

Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Other stores in Norton Village

0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other stores in Offley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 Other stores in Orwell 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Other stores in Pirton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 0.0% 0 Other stores in Royston 0.7% 7 0.0% 0 0.0% 0 0.0% 0 3.6% 7 0.0% 0 0.0% 0 0.0% 0 Other stores in Shillington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 Other stores in St Ippolletts 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Steeple

Morden 0.2% 2 0.0% 0 0.0% 0 1.7% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Other stores in Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in Thirplow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Other stores in Weston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Other stores in

Wheathempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Other stores in Whitwell 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.6% 1 Other stores in Willian 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other stores is Bassingbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Saffron Walden Market 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

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by Zone North Hertfordshire Household Survey Page 39 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Sainsbury's, Harpenden 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.9% 7 Sainsbury's, Holbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Sainsbury's, Stotford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Somerfield, Harpenden 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6 Somerfield, Luton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 5 Somerfield, Shefford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Somerfield, Stopsley 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 8 Spar, Bassingbourn 0.5% 5 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.0% 0 0.0% 0 Spar, Henlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Spar, Hitchin 0.2% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Arndale Centre,

Luton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4

Tesco, Dunstable 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Tesco, Harpenden 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 8 Tesco, Shefford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 Tesco, Stotford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Welwyn Garden City 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Waitrose, Bishops Stortford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't

remember) 6.8% 68 7.2% 11 5.6% 9 11.9% 7 9.8% 19 2.9% 3 4.4% 7 6.7% 12

(Don’t do top-up food shopping)

18.4% 185 22.4% 34 19.3% 31 22.0% 13 21.2% 41 12.7% 13 9.4% 15 21.2% 38

Base: 1005 152 161 59 193 102 159 179 Q06 In which town or location do you buy most of your household's non-food shopping ? Baldock 2.3% 23 0.7% 1 2.5% 4 16.9% 10 0.0% 0 0.0% 0 5.0% 8 0.0% 0 Bedford 1.2% 12 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 6.9% 11 0.0% 0 Biggleswade 1.6% 16 0.7% 1 1.2% 2 5.1% 3 1.0% 2 2.0% 2 3.8% 6 0.0% 0 Bishop's Stortford 0.7% 7 0.0% 0 0.0% 0 0.0% 0 3.1% 6 0.0% 0 0.6% 1 0.0% 0 Buntingford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Cambridge 8.3% 83 1.3% 2 0.6% 1 6.8% 4 38.9% 75 0.0% 0 0.6% 1 0.0% 0 Central London 0.5% 5 1.3% 2 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.0% 0 0.6% 1 Harpenden 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 12 Hatfield 0.5% 5 0.7% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 2 Hemel Hempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Hitchin 18.2% 183 58.6% 89 6.8% 11 8.5% 5 0.0% 0 22.5% 23 30.8% 49 3.4% 6 Lakeside, Thurrock 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 11.2% 113 6.6% 10 36.6% 59 20.3% 12 4.1% 8 1.0% 1 13.8% 22 0.6% 1 Luton 8.6% 86 0.0% 0 1.2% 2 0.0% 0 0.0% 0 1.0% 1 1.3% 2 45.3% 81 Milton Keynes 2.2% 22 0.0% 0 1.9% 3 0.0% 0 0.0% 0 1.0% 1 5.0% 8 5.6% 10 Royston 6.4% 64 0.0% 0 0.0% 0 1.7% 1 32.1% 62 0.0% 0 0.6% 1 0.0% 0 St Albans 2.5% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 25 Stevenage 14.3% 144 15.8% 24 19.9% 32 20.3% 12 7.8% 15 38.2% 39 13.8% 22 0.0% 0 The Galleria, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Watford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 3 Welwyn Garden City 7.2% 72 5.3% 8 12.4% 20 1.7% 1 1.0% 2 18.6% 19 3.1% 5 9.5% 17 Internet / mail order /

catalogue 2.7% 27 1.3% 2 3.1% 5 1.7% 1 3.6% 7 2.9% 3 2.5% 4 2.8% 5

Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cambourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Canary Wharf 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Clifton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Colney Hatch 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Lincoln 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liverpool 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 Melbourn 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Peterborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Roaring Meg Retail Park,

Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Saffron Walden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Shefford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Shelford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 St Ives 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wokingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 (Don't know / varies) 7.5% 75 6.6% 10 13.7% 22 10.2% 6 3.1% 6 5.9% 6 8.8% 14 6.1% 11

Base: 1005 152 161 59 193 102 159 179

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by Zone North Hertfordshire Household Survey Page 40 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q07 How do you normally travel to do your non-food shopping ? Car-driver 64.6% 632 46.7% 70 57.7% 90 72.4% 42 72.0% 134 69.7% 69 71.6% 111 66.7% 116 Car-passenger 12.3% 120 8.7% 13 14.7% 23 12.1% 7 11.8% 22 18.2% 18 12.3% 19 10.3% 18 Bus / coach 8.0% 78 12.0% 18 9.0% 14 5.2% 3 4.3% 8 4.0% 4 5.8% 9 12.6% 22 Train 1.5% 15 2.0% 3 2.6% 4 5.2% 3 1.1% 2 2.0% 2 0.0% 0 0.6% 1 Taxi 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Walk 8.6% 84 26.0% 39 9.6% 15 5.2% 3 8.1% 15 1.0% 1 1.9% 3 4.6% 8 Bicycle 0.3% 3 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Other 0.2% 2 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorbike 0.3% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.6% 1 0.0% 0 Park and ride 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 3.7% 36 2.0% 3 5.1% 8 0.0% 0 1.1% 2 4.0% 4 6.5% 10 5.2% 9

Base: 978 150 156 58 186 99 155 174

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by Zone North Hertfordshire Household Survey Page 41 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q08 At which town or location did your household last buy clothes or shoes ? Baldock 1.2% 12 2.0% 3 1.2% 2 6.8% 4 0.5% 1 1.0% 1 0.6% 1 0.0% 0 Bedford 2.2% 22 0.0% 0 0.6% 1 5.1% 3 0.0% 0 0.0% 0 10.7% 17 0.6% 1 Biggleswade 1.6% 16 1.3% 2 1.2% 2 1.7% 1 2.1% 4 2.0% 2 3.1% 5 0.0% 0 Bishop's Stortford 0.5% 5 0.0% 0 0.6% 1 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Bluewater 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cambridge 9.5% 95 0.7% 1 3.7% 6 11.9% 7 39.9% 77 1.0% 1 1.3% 2 0.6% 1 Central London 2.4% 24 2.0% 3 3.7% 6 1.7% 1 2.1% 4 2.9% 3 1.9% 3 2.2% 4 Harpenden 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 Hatfield 1.4% 14 1.3% 2 1.2% 2 3.4% 2 0.0% 0 2.0% 2 0.0% 0 3.4% 6 Hemel Hempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Hertford 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 12.1% 122 34.2% 52 8.7% 14 6.8% 4 1.0% 2 13.7% 14 20.1% 32 2.2% 4 Lakeside, Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 7.0% 70 3.3% 5 23.6% 38 11.9% 7 3.6% 7 0.0% 0 8.2% 13 0.0% 0 Luton 8.6% 86 3.9% 6 1.2% 2 0.0% 0 0.0% 0 2.0% 2 1.9% 3 40.8% 73 Milton Keynes 4.6% 46 2.6% 4 4.3% 7 3.4% 2 0.5% 1 3.9% 4 10.7% 17 6.1% 11 Royston 3.1% 31 0.0% 0 0.0% 0 0.0% 0 16.1% 31 0.0% 0 0.0% 0 0.0% 0 St Albans 3.1% 31 0.7% 1 0.6% 1 0.0% 0 0.0% 0 3.9% 4 0.0% 0 14.0% 25 Stevenage 16.6% 167 25.0% 38 21.7% 35 30.5% 18 7.8% 15 27.5% 28 18.2% 29 2.2% 4 The Galleria, Hatfield 0.7% 7 0.0% 0 0.6% 1 1.7% 1 0.0% 0 2.0% 2 0.6% 1 1.1% 2 Watford 0.4% 4 1.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 Welwyn Garden City 8.6% 86 8.6% 13 11.2% 18 3.4% 2 1.6% 3 18.6% 19 7.5% 12 10.6% 19 Internet / mail order /

catalogue 6.0% 60 4.6% 7 5.0% 8 0.0% 0 9.3% 18 6.9% 7 6.3% 10 5.6% 10

Abroad 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Bournemouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Brighton 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brookfield Centre, Hereford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Canary Wharf 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Carlisle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Chelmsford 0.2% 2 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Cheshunt 0.4% 4 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.6% 1 Chichester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Colney Hatch 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Great Yarmouth 0.2% 2 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Hunstanton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Liverpool 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Marks and Spencer, London

Colney 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Metro Centre, Gateshead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Nottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Peterborough 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Portsmouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Reading 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Romford 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saffron Walden 0.5% 5 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.0% 0 0.0% 0 Sandwich 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 St Ives 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Swansea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Woburn 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wokingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 (Don't know / varies) 2.6% 26 1.3% 2 3.7% 6 3.4% 2 4.7% 9 2.0% 2 2.5% 4 0.6% 1 (Don't regularly buy these

kind of goods) 3.2% 32 3.9% 6 3.7% 6 3.4% 2 2.1% 4 3.9% 4 2.5% 4 3.4% 6

Base: 1005 152 161 59 193 102 159 179

Page 228: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 42 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q09 At which location did your household last buy domestic electric appliances (e.g. fridges and kitchen items) ? Baldock 2.9% 29 2.6% 4 6.8% 11 15.3% 9 0.5% 1 1.0% 1 1.9% 3 0.0% 0 Bedford 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 8 0.6% 1 Biggleswade 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 3.8% 6 0.0% 0 Bishop's Stortford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Cambridge 6.7% 67 0.0% 0 0.6% 1 5.1% 3 32.6% 63 0.0% 0 0.0% 0 0.0% 0 Central London 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.6% 1 Harpenden 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 5 Hatfield 1.2% 12 0.7% 1 0.0% 0 1.7% 1 0.5% 1 0.0% 0 0.0% 0 5.0% 9 Hitchin 3.8% 38 17.1% 26 0.6% 1 0.0% 0 0.0% 0 2.9% 3 5.0% 8 0.0% 0 Letchworth Garden City 6.9% 69 2.6% 4 26.7% 43 8.5% 5 2.6% 5 0.0% 0 7.5% 12 0.0% 0 Luton 9.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.6% 1 47.5% 85 Milton Keynes 1.2% 12 0.0% 0 1.9% 3 0.0% 0 0.0% 0 1.0% 1 1.3% 2 3.4% 6 Royston 2.6% 26 0.0% 0 0.0% 0 1.7% 1 13.0% 25 0.0% 0 0.0% 0 0.0% 0 St Albans 0.8% 8 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 7 Stevenage 22.0% 221 40.1% 61 21.7% 35 28.8% 17 12.4% 24 43.1% 44 25.2% 40 0.0% 0 Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Welwyn Garden City 9.8% 98 7.9% 12 12.4% 20 11.9% 7 1.0% 2 23.5% 24 5.7% 9 13.4% 24 Internet / mail order /

catalogue 11.1% 112 7.9% 12 9.9% 16 10.2% 6 16.6% 32 5.9% 6 17.6% 28 6.7% 12

Brent Cross 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Corey Mill Retail Park,

Stevenage 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dunstable 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Gypsy Lane Retail Park,

Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2

Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Liverpool 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northampton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Nottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Roaring Meg Retail Park,

Stevenage 0.3% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.6% 1 0.0% 0

Saffron Walden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Sawston 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Shelford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 St Ives 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Stotfold 0.3% 3 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Swansea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Baldock 0.3% 3 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Don't know / varies) 3.9% 39 3.3% 5 5.6% 9 3.4% 2 2.6% 5 4.9% 5 6.3% 10 1.7% 3 (Don't regularly buy these

kind of goods) 12.3% 124 14.5% 22 12.4% 20 11.9% 7 11.4% 22 8.8% 9 15.1% 24 11.2% 20

Base: 1005 152 161 59 193 102 159 179

Page 229: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 43 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q10 At which location did your household last buy other kinds of electric goods such as TV / Hi-Fi and computers ? Baldock 3.2% 32 4.6% 7 6.2% 10 13.6% 8 0.0% 0 2.0% 2 3.1% 5 0.0% 0 Bedford 1.0% 10 0.0% 0 0.6% 1 0.0% 0 0.5% 1 1.0% 1 3.8% 6 0.6% 1 Biggleswade 1.3% 13 0.7% 1 0.6% 1 1.7% 1 0.5% 1 0.0% 0 5.7% 9 0.0% 0 Bishop's Stortford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cambridge 7.3% 73 0.7% 1 1.9% 3 6.8% 4 33.2% 64 0.0% 0 0.6% 1 0.0% 0 Central London 0.5% 5 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.6% 1 Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Hatfield 1.1% 11 0.7% 1 0.0% 0 0.0% 0 0.5% 1 2.0% 2 0.0% 0 3.9% 7 Hitchin 4.8% 48 17.8% 27 3.1% 5 1.7% 1 1.0% 2 2.0% 2 5.7% 9 1.1% 2 Letchworth Garden City 4.2% 42 3.9% 6 14.3% 23 5.1% 3 1.0% 2 0.0% 0 4.4% 7 0.6% 1 Luton 6.6% 66 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.6% 1 35.2% 63 Milton Keynes 1.4% 14 0.0% 0 1.2% 2 0.0% 0 0.0% 0 2.0% 2 3.8% 6 2.2% 4 Royston 3.1% 31 0.0% 0 0.0% 0 0.0% 0 15.5% 30 0.0% 0 0.6% 1 0.0% 0 St Albans 1.4% 14 0.7% 1 1.2% 2 3.4% 2 0.0% 0 0.0% 0 0.6% 1 4.5% 8 Stevenage 20.5% 206 29.6% 45 23.6% 38 32.2% 19 9.3% 18 40.2% 41 28.3% 45 0.0% 0 Watford 0.2% 2 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Welwyn Garden City 7.8% 78 7.9% 12 10.6% 17 5.1% 3 0.5% 1 14.7% 15 3.1% 5 14.0% 25 Internet / mail order /

catalogue 12.8% 129 11.2% 17 18.0% 29 11.9% 7 12.4% 24 6.9% 7 13.8% 22 12.8% 23

Asda, Southend 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Brent Cross 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Dunstable 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 East Kilbride 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Gypsy Lane Retail Park,

Luton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3

Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Kettering 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Kingston upon Thames 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Much Hadham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Northampton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Roaring Meg Retail Park,

Stevenage 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 1.3% 2 0.0% 0

Romford 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saffron Walden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Haden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Letchworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Shefford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Shelford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Baldock 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Don't know / varies) 4.4% 44 3.3% 5 2.5% 4 1.7% 1 4.1% 8 5.9% 6 7.5% 12 4.5% 8 (Don't regularly buy these

kind of goods) 14.9% 150 16.4% 25 15.5% 25 15.3% 9 15.0% 29 13.7% 14 13.8% 22 14.5% 26

Base: 1005 152 161 59 193 102 159 179

Page 230: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 44 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q11 Which location did your household last buy furniture, soft furnishings or floor-coverings ? Baldock 0.7% 7 0.0% 0 1.9% 3 1.7% 1 1.0% 2 0.0% 0 0.0% 0 0.6% 1 Bedford 2.2% 22 0.7% 1 0.6% 1 3.4% 2 0.0% 0 1.0% 1 8.2% 13 2.2% 4 Biggleswade 1.6% 16 0.7% 1 0.0% 0 1.7% 1 2.6% 5 0.0% 0 5.7% 9 0.0% 0 Bishop's Stortford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Cambridge 5.1% 51 0.0% 0 0.6% 1 1.7% 1 24.9% 48 1.0% 1 0.0% 0 0.0% 0 Central London 0.6% 6 0.7% 1 0.0% 0 1.7% 1 1.0% 2 1.0% 1 0.0% 0 0.6% 1 Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Hatfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0 Hemel Hempstead 0.3% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Hertford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Hitchin 6.8% 68 21.7% 33 4.3% 7 1.7% 1 0.5% 1 7.8% 8 9.4% 15 1.7% 3 Lakeside, Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Letchworth Garden City 6.3% 63 3.9% 6 19.9% 32 16.9% 10 3.1% 6 1.0% 1 5.0% 8 0.0% 0 Luton 6.4% 64 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 34.1% 61 Milton Keynes 3.4% 34 2.0% 3 4.3% 7 0.0% 0 1.0% 2 2.9% 3 4.4% 7 6.7% 12 Royston 1.2% 12 0.0% 0 0.0% 0 0.0% 0 6.2% 12 0.0% 0 0.0% 0 0.0% 0 St Albans 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 7.3% 13 Stevenage 21.0% 211 27.6% 42 26.1% 42 23.7% 14 14.0% 27 33.3% 34 29.6% 47 2.8% 5 Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Welwyn Garden City 4.7% 47 5.3% 8 3.1% 5 5.1% 3 0.5% 1 8.8% 9 5.7% 9 6.7% 12 Internet / mail order /

catalogue 3.1% 31 3.3% 5 2.5% 4 1.7% 1 3.6% 7 1.0% 1 5.0% 8 2.8% 5

Aylesbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Blackpool 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Brighouse 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Bury St Edmonds 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Chester 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Codicote 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Dunstable 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 Edmonton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Enfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Falmouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Gamlingay 0.6% 6 0.0% 0 0.6% 1 0.0% 0 1.6% 3 1.0% 1 0.6% 1 0.0% 0 Gypsy Lane Retail Park,

Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2

Henlow 0.3% 3 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Huntingdon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Ikea, Wembley 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kempston Retail Park,

Bedford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Knebworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Leicester 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 London Colney 0.5% 5 0.7% 1 1.2% 2 1.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Melbourn 0.5% 5 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.0% 0 0.0% 0 Northampton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Norwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Radlett 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Redbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Roaring Meg Retail Park,

Stevenage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Saffron Walden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Waltham Cross 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Wembley 0.2% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 6.6% 66 8.6% 13 7.5% 12 10.2% 6 6.7% 13 2.9% 3 5.0% 8 6.1% 11 (Don't regularly buy these

kind of goods) 21.6% 217 21.1% 32 26.1% 42 28.8% 17 20.7% 40 24.5% 25 18.2% 29 17.9% 32

Base: 1005 152 161 59 193 102 159 179

Page 231: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 45 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q12 Which location did your household last buy DIY / hardware items ? B&Q, Letchworth Garden

City 1.0% 10 0.0% 0 3.1% 5 1.7% 1 1.0% 2 2.0% 2 0.0% 0 0.0% 0

B&Q, Stevenage 10.6% 107 23.7% 36 9.9% 16 6.8% 4 5.2% 10 26.5% 27 8.2% 13 0.6% 1 Focus, Letchworth Garden

City 4.8% 48 1.3% 2 14.3% 23 15.3% 9 3.6% 7 0.0% 0 4.4% 7 0.0% 0

Homebase, Stevenage 1.7% 17 1.3% 2 0.0% 0 5.1% 3 1.6% 3 2.9% 3 3.8% 6 0.0% 0 Wickes, Letchworth Garden

City 5.2% 52 4.6% 7 10.6% 17 16.9% 10 3.1% 6 2.0% 2 6.3% 10 0.0% 0

Wickes, Stevenage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 0.0% 0 Baldock 0.5% 5 0.0% 0 1.2% 2 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 3.8% 6 0.0% 0 Biggleswade 6.1% 61 0.0% 0 1.9% 3 8.5% 5 7.8% 15 2.0% 2 22.6% 36 0.0% 0 Bishop's Stortford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Cambridge 2.0% 20 0.0% 0 0.0% 0 0.0% 0 10.4% 20 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 9 Hatfield 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 1.7% 3 Hemel Hempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Hertford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hitchin 7.1% 71 30.9% 47 0.6% 1 3.4% 2 0.5% 1 5.9% 6 8.8% 14 0.0% 0 Letchworth Garden City 8.6% 86 4.6% 7 29.8% 48 15.3% 9 4.1% 8 2.9% 3 6.9% 11 0.0% 0 Luton 11.5% 116 0.0% 0 1.2% 2 0.0% 0 0.0% 0 4.9% 5 1.3% 2 59.8% 107 Milton Keynes 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Royston 4.8% 48 0.0% 0 0.0% 0 0.0% 0 24.9% 48 0.0% 0 0.0% 0 0.0% 0 St Albans 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 14 Stevenage 9.4% 94 14.5% 22 5.6% 9 1.7% 1 5.7% 11 29.4% 30 13.2% 21 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Welwyn Garden City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Internet / mail order /

catalogue 1.4% 14 0.0% 0 0.6% 1 1.7% 1 2.6% 5 0.0% 0 1.9% 3 2.2% 4

Asda, Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 B&Q, Gypsy Lane Retail

Park, Luton 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 5.6% 10

B&Q, Hitchin 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Gloucester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Gypsy Lane Retail Park,

Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1

Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Homebase, Biggleswade 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.6% 1 0.0% 0 Homebase, Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Homebase, Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Homebase, Knapp Hill,

Woking 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Homebase, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Knebworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Melbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Saffron Walden 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Scarborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Shefford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 5 0.0% 0 Shelford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 Stopsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Wickes, Letchworth 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.6% 26 2.6% 4 4.3% 7 3.4% 2 1.6% 3 3.9% 4 1.3% 2 2.2% 4 (Don't regularly buy these

kind of goods) 13.6% 137 15.8% 24 16.8% 27 13.6% 8 15.0% 29 10.8% 11 9.4% 15 12.8% 23

Base: 1005 152 161 59 193 102 159 179

Page 232: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 46 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q13 Which location did your household last buy garden items ? B&Q, Letchworth Garden

City 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

B&Q, Stevenage 5.0% 50 13.2% 20 6.8% 11 3.4% 2 1.0% 2 9.8% 10 3.1% 5 0.0% 0 Bickerdikes Garden Centre,

Letchworth Garden City 4.2% 42 1.3% 2 9.9% 16 16.9% 10 0.5% 1 7.8% 8 3.1% 5 0.0% 0

Focus, Letchworth Garden City

1.9% 19 0.0% 0 5.0% 8 10.2% 6 0.5% 1 0.0% 0 2.5% 4 0.0% 0

Homebase, Stevenage 1.1% 11 2.0% 3 0.6% 1 3.4% 2 0.0% 0 4.9% 5 0.0% 0 0.0% 0 Vanstone Park Garden

Centre, Hitchin 0.5% 5 2.0% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Wickes, Letchworth Garden City

0.5% 5 0.0% 0 1.9% 3 0.0% 0 0.5% 1 0.0% 0 0.6% 1 0.0% 0

Wyevale Garden Centre, Hitchin

3.6% 36 9.2% 14 5.6% 9 0.0% 0 0.0% 0 3.9% 4 3.1% 5 2.2% 4

Baldock 1.0% 10 0.0% 0 0.6% 1 13.6% 8 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Bedford 0.9% 9 0.7% 1 1.2% 2 3.4% 2 0.0% 0 0.0% 0 1.9% 3 0.6% 1 Biggleswade 3.9% 39 0.0% 0 1.9% 3 1.7% 1 2.6% 5 0.0% 0 18.9% 30 0.0% 0 Bishop's Stortford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cambridge 2.0% 20 0.0% 0 0.0% 0 1.7% 1 9.8% 19 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Hatfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.1% 2 Hemel Hempstead 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Hertford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hitchin 7.1% 71 26.3% 40 1.9% 3 3.4% 2 0.0% 0 8.8% 9 8.2% 13 2.2% 4 Letchworth Garden City 8.6% 86 5.9% 9 32.9% 53 10.2% 6 2.1% 4 0.0% 0 8.8% 14 0.0% 0 Luton 7.6% 76 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.6% 1 40.8% 73 Milton Keynes 0.5% 5 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.7% 3 Royston 4.2% 42 0.0% 0 0.6% 1 0.0% 0 21.2% 41 0.0% 0 0.0% 0 0.0% 0 St Albans 2.1% 21 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 10.1% 18 Stevenage 4.8% 48 7.9% 12 2.5% 4 3.4% 2 1.0% 2 18.6% 19 5.0% 8 0.6% 1 Welwyn Garden City 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Internet / mail order /

catalogue 2.0% 20 1.3% 2 1.9% 3 3.4% 2 3.1% 6 1.0% 1 0.0% 0 3.4% 6

B&Q, Gypsy Lane Retail Park, Luton

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6

B&Q, Hemel Hempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 B&Q, Hitchin 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bagshot 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Caddington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Chiltington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Codicote 2.2% 22 1.3% 2 0.0% 0 0.0% 0 0.0% 0 7.8% 8 2.5% 4 4.5% 8 Enfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Great Amwell 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Gypsy Lane Retail Park,

Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2

Henlow 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Homebase, Biggleswade 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Langford 2.1% 21 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.0% 2 10.7% 17 0.6% 1 Lower Stondon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Marshalswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Melbourn 4.1% 41 0.0% 0 0.0% 0 0.0% 0 21.2% 41 0.0% 0 0.0% 0 0.0% 0 Meldreth 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Peterborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Rushden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Sandwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Scottsdale Garden Centre,

Shelford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0

Shelford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Shepreth 0.7% 7 0.0% 0 0.0% 0 0.0% 0 3.6% 7 0.0% 0 0.0% 0 0.0% 0 Spalding 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Stopsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Toddington 0.3% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 Ware 0.4% 4 0.0% 0 0.6% 1 0.0% 0 0.5% 1 2.0% 2 0.0% 0 0.0% 0 Waresley 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.6% 3 1.0% 1 0.0% 0 0.0% 0 Watton at Stone 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Whitwell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Willington 0.4% 4 0.0% 0 0.6% 1 1.7% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Wyvale Garden Centre,

Codicote 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2

(Don't know / varies) 4.9% 49 5.3% 8 3.7% 6 8.5% 5 4.1% 8 4.9% 5 5.0% 8 5.0% 9

Page 233: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 47 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

(Don't regularly buy these kind of goods)

18.1% 182 21.7% 33 18.6% 30 15.3% 9 17.6% 34 15.7% 16 21.4% 34 14.5% 26

Base: 1005 152 161 59 193 102 159 179 Q14 Which location did your household last buy health, beauty and chemist items ? Baldock 5.1% 51 2.0% 3 5.0% 8 47.5% 28 0.0% 0 2.0% 2 6.3% 10 0.0% 0 Bedford 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 3.1% 5 0.0% 0 Biggleswade 0.5% 5 0.0% 0 0.0% 0 1.7% 1 0.0% 0 2.0% 2 1.3% 2 0.0% 0 Bishop's Stortford 0.6% 6 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.6% 1 0.0% 0 Buntingford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Cambridge 2.7% 27 0.0% 0 0.6% 1 3.4% 2 11.9% 23 0.0% 0 0.6% 1 0.0% 0 Central London 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Harpenden 4.0% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.3% 40 Hatfield 0.7% 7 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 1.7% 3 Hemel Hempstead 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Hertford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hitchin 20.3% 204 79.6% 121 2.5% 4 3.4% 2 1.0% 2 20.6% 21 30.8% 49 2.8% 5 Letchworth Garden City 17.1% 172 3.9% 6 73.9% 119 22.0% 13 2.1% 4 2.0% 2 16.4% 26 1.1% 2 Luton 7.8% 78 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 41.9% 75 Milton Keynes 0.6% 6 0.0% 0 1.2% 2 0.0% 0 0.5% 1 0.0% 0 1.3% 2 0.6% 1 Royston 11.1% 112 0.0% 0 0.0% 0 0.0% 0 58.0% 112 0.0% 0 0.0% 0 0.0% 0 St Albans 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 10 Stevenage 6.9% 69 2.0% 3 3.1% 5 10.2% 6 1.6% 3 34.3% 35 10.1% 16 0.6% 1 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Welwyn Garden City 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 10 1.3% 2 1.7% 3 Internet / mail order /

catalogue 2.3% 23 2.0% 3 1.9% 3 0.0% 0 3.6% 7 3.9% 4 1.3% 2 2.2% 4

Asda, Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Asda, Stevenage 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashwell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Barton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Codicote 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Fowlmere 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Great Ashby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Harrow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Knebworth 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 5 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melbourn 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 4 0.0% 0 0.0% 0 0.0% 0 Morrisons, St Albans 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Newmarket 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Saffron Walden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Hitchin 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Sainsbury's, Letchworth 0.2% 2 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Shefford 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 10.1% 16 0.0% 0 Shelford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Stopsley 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Stotfold 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 11 0.0% 0 Tesco, Baldock 0.5% 5 0.0% 0 0.6% 1 5.1% 3 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Stevenage 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Stratford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Trumpington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Wheathampstead 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6 (Don't know / varies) 1.7% 17 0.7% 1 1.9% 3 1.7% 1 1.6% 3 1.0% 1 3.1% 5 1.7% 3 (Don't regularly buy these

kind of goods) 6.9% 69 8.6% 13 6.8% 11 3.4% 2 6.7% 13 7.8% 8 3.8% 6 8.9% 16

Base: 1005 152 161 59 193 102 159 179

Page 234: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 48 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q15 Which location did your household last buy other non-food items such as books, CD’s, toys and gifts ? Baldock 3.6% 36 0.0% 0 6.8% 11 25.4% 15 0.5% 1 1.0% 1 5.0% 8 0.0% 0 Bedford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 0.0% 0 Biggleswade 0.5% 5 0.0% 0 1.2% 2 0.0% 0 0.0% 0 1.0% 1 1.3% 2 0.0% 0 Bishop's Stortford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 2.6% 5 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Cambridge 4.6% 46 0.0% 0 0.6% 1 3.4% 2 20.7% 40 2.0% 2 0.6% 1 0.0% 0 Central London 0.4% 4 0.7% 1 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Harpenden 2.4% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 12.8% 23 Hatfield 0.3% 3 0.0% 0 0.0% 0 1.7% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Hemel Hempstead 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Hitchin 16.5% 166 60.5% 92 6.2% 10 1.7% 1 1.0% 2 15.7% 16 26.4% 42 1.7% 3 Lakeside, Thurrock 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 9.6% 96 2.6% 4 41.6% 67 13.6% 8 2.1% 4 2.0% 2 6.9% 11 0.0% 0 Luton 7.7% 77 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.6% 1 40.8% 73 Milton Keynes 1.0% 10 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 3.1% 5 2.2% 4 Royston 6.2% 62 0.0% 0 0.0% 0 0.0% 0 32.1% 62 0.0% 0 0.0% 0 0.0% 0 St Albans 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 14 Stevenage 9.5% 95 9.9% 15 6.8% 11 20.3% 12 2.6% 5 30.4% 31 12.6% 20 0.6% 1 The Galleria, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Welwyn Garden City 2.1% 21 0.0% 0 1.2% 2 1.7% 1 1.0% 2 9.8% 10 0.6% 1 2.8% 5 Internet / mail order /

catalogue 18.6% 187 10.5% 16 17.4% 28 16.9% 10 20.7% 40 18.6% 19 27.7% 44 16.8% 30

Bluewater Retail Park, Kent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Brookfield Retail Park,

Cheshunt 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

Bury St Edmonds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cambourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Canary Wharf 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Codicote 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Pickering 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shefford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Stopsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Stotfold 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Baldock 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.0% 30 3.3% 5 4.3% 7 5.1% 3 1.0% 2 1.0% 1 4.4% 7 2.8% 5 (Don't regularly buy these

kind of goods) 10.1% 101 10.5% 16 11.8% 19 8.5% 5 11.4% 22 12.7% 13 8.2% 13 7.3% 13

Base: 1005 152 161 59 193 102 159 179 Q16 At which of the following town centres do you visit the shops, services or market? Baldock 17.1% 172 9.2% 14 34.2% 55 67.8% 40 7.8% 15 7.8% 8 24.5% 39 0.6% 1 Hitchin 58.7% 590 94.1% 143 55.3% 89 61.0% 36 20.2% 39 67.6% 69 88.1% 140 41.3% 74 Letchworth Garden City 49.9% 501 53.9% 82 91.9% 148 66.1% 39 38.9% 75 24.5% 25 66.0% 105 15.1% 27 Royston 18.6% 187 1.3% 2 1.9% 3 11.9% 7 87.6% 169 1.0% 1 2.5% 4 0.6% 1 (None of these) 16.4% 165 3.3% 5 1.9% 3 8.5% 5 11.4% 22 25.5% 26 6.3% 10 52.5% 94

Base: 1005 152 161 59 193 102 159 179 Q17 How often do you visit shops, services or market in Baldock? Everyday 4.1% 7 0.0% 0 3.6% 2 7.5% 3 0.0% 0 0.0% 0 5.1% 2 0.0% 0 2-3 times a week 9.9% 17 0.0% 0 7.3% 4 32.5% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 28.5% 49 7.1% 1 36.4% 20 40.0% 16 13.3% 2 25.0% 2 20.5% 8 0.0% 0 Once a forthnight 13.4% 23 35.7% 5 9.1% 5 5.0% 2 0.0% 0 0.0% 0 28.2% 11 0.0% 0 Once a month 18.0% 31 21.4% 3 18.2% 10 5.0% 2 26.7% 4 25.0% 2 25.6% 10 0.0% 0 Less than once a month 25.0% 43 35.7% 5 23.6% 13 7.5% 3 60.0% 9 50.0% 4 20.5% 8 100.0% 1 (Don't know / Varies) 1.2% 2 0.0% 0 1.8% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 172 14 55 40 15 8 39 1

Page 235: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 49 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q18 Apart from the recent improvement works, what if anything would make you visit Baldock town centre more often? Nothing 60.5% 104 64.3% 9 61.8% 34 50.0% 20 40.0% 6 62.5% 5 74.4% 29 100.0% 1 Better choice of clothing

shops 4.1% 7 7.1% 1 3.6% 2 5.0% 2 6.7% 1 0.0% 0 2.6% 1 0.0% 0

Better choice of shops in general

14.0% 24 7.1% 1 12.7% 7 25.0% 10 26.7% 4 0.0% 0 5.1% 2 0.0% 0

Better maintenance / cleanliness

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better quality shops 2.3% 4 0.0% 0 1.8% 1 5.0% 2 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Better street market 3.5% 6 0.0% 0 3.6% 2 10.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved bus services 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 2 0.0% 0 More car parking 7.6% 13 7.1% 1 3.6% 2 5.0% 2 26.7% 4 12.5% 1 7.7% 3 0.0% 0 More food supermarkets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More large shops 1.7% 3 0.0% 0 0.0% 0 7.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More traffic free areas /

pedestrianisation 1.2% 2 0.0% 0 0.0% 0 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 2.9% 5 0.0% 0 5.5% 3 2.5% 1 6.7% 1 0.0% 0 0.0% 0 0.0% 0 More restaurants / cafes 3.5% 6 7.1% 1 5.5% 3 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More independent shops 2.3% 4 0.0% 0 1.8% 1 2.5% 1 0.0% 0 12.5% 1 2.6% 1 0.0% 0 More entertainment / leisure

facilities 1.7% 3 0.0% 0 1.8% 1 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 5.8% 10 7.1% 1 7.3% 4 2.5% 1 6.7% 1 12.5% 1 5.1% 2 0.0% 0

Base: 172 14 55 40 15 8 39 1 Q19 How often do you visit shops, services or market in Hitchin? Everyday 4.9% 29 16.8% 24 2.2% 2 2.8% 1 0.0% 0 0.0% 0 1.4% 2 0.0% 0 2-3 times a week 14.4% 85 37.8% 54 0.0% 0 5.6% 2 0.0% 0 18.8% 13 9.3% 13 4.1% 3 Once a week 22.7% 134 29.4% 42 19.1% 17 13.9% 5 7.7% 3 23.2% 16 28.6% 40 14.9% 11 Once a fortnight 14.1% 83 7.7% 11 21.3% 19 11.1% 4 10.3% 4 5.8% 4 20.7% 29 16.2% 12 Once a month 21.7% 128 5.6% 8 27.0% 24 38.9% 14 20.5% 8 23.2% 16 25.7% 36 29.7% 22 Less than once a month 20.8% 123 0.7% 1 30.3% 27 22.2% 8 61.5% 24 29.0% 20 12.9% 18 33.8% 25 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 1.4% 8 2.1% 3 0.0% 0 5.6% 2 0.0% 0 0.0% 0 1.4% 2 1.4% 1

Base: 590 143 89 36 39 69 140 74 Q20 What if anything would make you visit Hitchin town centre more often? Nothing 52.4% 309 44.8% 64 47.2% 42 55.6% 20 69.2% 27 53.6% 37 54.3% 76 58.1% 43 Better choice of clothing

shops 10.0% 59 9.8% 14 5.6% 5 5.6% 2 2.6% 1 13.0% 9 17.1% 24 5.4% 4

Better choice of shops in general

19.3% 114 27.3% 39 10.1% 9 19.4% 7 10.3% 4 21.7% 15 21.4% 30 13.5% 10

Better maintenance / cleanliness

0.8% 5 0.7% 1 1.1% 1 0.0% 0 2.6% 1 1.4% 1 0.0% 0 1.4% 1

Better quality shops 1.9% 11 1.4% 2 2.2% 2 5.6% 2 0.0% 0 5.8% 4 0.7% 1 0.0% 0 Better street market 5.1% 30 4.9% 7 9.0% 8 2.8% 1 5.1% 2 2.9% 2 2.9% 4 8.1% 6 Improved bus services 1.7% 10 2.1% 3 2.2% 2 2.8% 1 0.0% 0 2.9% 2 0.7% 1 1.4% 1 More car parking 6.1% 36 2.1% 3 11.2% 10 5.6% 2 2.6% 1 11.6% 8 5.7% 8 5.4% 4 More food supermarkets 1.5% 9 0.7% 1 0.0% 0 0.0% 0 2.6% 1 1.4% 1 2.9% 4 2.7% 2 More large shops 3.9% 23 1.4% 2 3.4% 3 13.9% 5 2.6% 1 1.4% 1 4.3% 6 6.8% 5 More traffic free areas /

pedestrianisation 0.7% 4 0.7% 1 1.1% 1 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0

Other 3.2% 19 4.9% 7 0.0% 0 0.0% 0 0.0% 0 4.3% 3 5.0% 7 2.7% 2 Cheaper parking 0.7% 4 1.4% 2 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Free parking 0.8% 5 1.4% 2 0.0% 0 5.6% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Fewer vacant shops 2.2% 13 7.0% 10 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.7% 1 1.4% 1 More independent shops 0.7% 4 0.7% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Something to replace

Woolworths 0.7% 4 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1

A department store 0.7% 4 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Childrens shops 0.5% 3 1.4% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 3.9% 23 1.4% 2 10.1% 9 2.8% 1 7.7% 3 0.0% 0 4.3% 6 2.7% 2

Base: 590 143 89 36 39 69 140 74

Page 236: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 50 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q21 How often do you visit shops and services in Letchworth Garden City? Everyday 4.0% 20 1.2% 1 11.5% 17 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 2-3 times a week 15.6% 78 6.1% 5 40.5% 60 10.3% 4 1.3% 1 8.0% 2 4.8% 5 3.7% 1 Once a week 24.6% 123 17.1% 14 35.8% 53 25.6% 10 13.3% 10 8.0% 2 28.6% 30 14.8% 4 Once a fortnight 11.4% 57 11.0% 9 5.4% 8 30.8% 12 9.3% 7 8.0% 2 18.1% 19 0.0% 0 Once a month 19.4% 97 29.3% 24 4.7% 7 20.5% 8 29.3% 22 16.0% 4 25.7% 27 18.5% 5 Less than once a month 23.8% 119 35.4% 29 1.4% 2 10.3% 4 42.7% 32 56.0% 14 21.0% 22 59.3% 16 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 1.4% 7 0.0% 0 0.7% 1 2.6% 1 4.0% 3 4.0% 1 0.0% 0 3.7% 1

Base: 501 82 148 39 75 25 105 27 Q22 What if anything would make you visit Letchworth Garden City town centre more often? Nothing 51.5% 258 64.6% 53 28.4% 42 38.5% 15 69.3% 52 60.0% 15 57.1% 60 77.8% 21 Better choice of clothing

shops 11.2% 56 4.9% 4 16.9% 25 17.9% 7 6.7% 5 12.0% 3 10.5% 11 3.7% 1

Better choice of shops in general

26.9% 135 19.5% 16 40.5% 60 38.5% 15 14.7% 11 16.0% 4 27.6% 29 0.0% 0

Better maintenance / cleanliness

1.6% 8 3.7% 3 0.7% 1 2.6% 1 1.3% 1 0.0% 0 0.0% 0 7.4% 2

Better quality shops 5.8% 29 3.7% 3 11.5% 17 15.4% 6 2.7% 2 0.0% 0 1.0% 1 0.0% 0 Improved bus services 1.0% 5 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 More car parking 6.0% 30 2.4% 2 8.1% 12 7.7% 3 5.3% 4 12.0% 3 4.8% 5 3.7% 1 More food supermarkets 1.8% 9 1.2% 1 2.0% 3 0.0% 0 1.3% 1 4.0% 1 2.9% 3 0.0% 0 More large shops 6.4% 32 1.2% 1 12.8% 19 17.9% 7 1.3% 1 4.0% 1 1.9% 2 3.7% 1 More traffic free areas /

pedestrianisation 0.4% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 2.4% 12 2.4% 2 3.4% 5 2.6% 1 0.0% 0 8.0% 2 1.9% 2 0.0% 0 Cheaper parking 1.2% 6 1.2% 1 2.0% 3 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Free parking 0.6% 3 0.0% 0 0.7% 1 0.0% 0 1.3% 1 0.0% 0 1.0% 1 0.0% 0 Fewer vacant shops 1.0% 5 2.4% 2 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More independent shops 0.6% 3 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 A department store 0.6% 3 1.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 More restaurants / cafes 0.8% 4 1.2% 1 1.4% 2 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Better market 1.0% 5 0.0% 0 2.7% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 (Don’t know) 2.8% 14 0.0% 0 2.7% 4 5.1% 2 4.0% 3 4.0% 1 2.9% 3 3.7% 1

Base: 501 82 148 39 75 25 105 27 Q23 How often do you visit shops, services or market in Royston? Everyday 8.6% 16 0.0% 0 0.0% 0 0.0% 0 8.9% 15 0.0% 0 25.0% 1 0.0% 0 2-3 times a week 21.9% 41 0.0% 0 0.0% 0 14.3% 1 23.7% 40 0.0% 0 0.0% 0 0.0% 0 Once a week 26.7% 50 50.0% 1 0.0% 0 14.3% 1 28.4% 48 0.0% 0 0.0% 0 0.0% 0 Once a fortnight 9.1% 17 0.0% 0 0.0% 0 14.3% 1 8.9% 15 0.0% 0 25.0% 1 0.0% 0 Once a month 11.8% 22 0.0% 0 0.0% 0 14.3% 1 12.4% 21 0.0% 0 0.0% 0 0.0% 0 Less than once a month 19.8% 37 0.0% 0 66.7% 2 28.6% 2 17.2% 29 100.0% 1 50.0% 2 100.0% 1 Refused 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / Varies) 2.1% 4 50.0% 1 33.3% 1 14.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0

Base: 187 2 3 7 169 1 4 1

Page 237: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 51 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q24 What if anything would make you visit Royston town centre more often? Nothing 27.8% 52 100.0% 2 33.3% 1 0.0% 0 26.0% 44 100.0% 1 100.0% 4 0.0% 0 Better choice of clothing

shops 19.3% 36 0.0% 0 0.0% 0 42.9% 3 19.5% 33 0.0% 0 0.0% 0 0.0% 0

Better choice of shops in general

51.3% 96 0.0% 0 33.3% 1 42.9% 3 54.4% 92 0.0% 0 0.0% 0 0.0% 0

Better maintenance / cleanliness

1.6% 3 0.0% 0 0.0% 0 14.3% 1 1.2% 2 0.0% 0 0.0% 0 0.0% 0

Better quality shops 10.7% 20 0.0% 0 0.0% 0 14.3% 1 11.2% 19 0.0% 0 0.0% 0 0.0% 0 Better street market 4.3% 8 0.0% 0 0.0% 0 0.0% 0 4.7% 8 0.0% 0 0.0% 0 0.0% 0 Improved bus services 1.6% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 0.0% 0 0.0% 0 More car parking 11.2% 21 0.0% 0 0.0% 0 14.3% 1 11.8% 20 0.0% 0 0.0% 0 0.0% 0 More food supermarkets 4.8% 9 0.0% 0 0.0% 0 0.0% 0 5.3% 9 0.0% 0 0.0% 0 0.0% 0 More large shops 5.3% 10 0.0% 0 0.0% 0 0.0% 0 5.9% 10 0.0% 0 0.0% 0 0.0% 0 More traffic free areas /

pedestrianisation 2.1% 4 0.0% 0 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0 0.0% 0

Other 4.3% 8 0.0% 0 33.3% 1 0.0% 0 4.1% 7 0.0% 0 0.0% 0 0.0% 0 Cheaper parking 2.7% 5 0.0% 0 0.0% 0 0.0% 0 3.0% 5 0.0% 0 0.0% 0 0.0% 0 Free parking 9.1% 17 0.0% 0 0.0% 0 0.0% 0 10.1% 17 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.6% 3 0.0% 0 33.3% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1

Base: 187 2 3 7 169 1 4 1 Q25 Do you or your family do any of the following leisure activities? Cinema 54.6% 549 55.9% 85 59.6% 96 55.9% 33 51.3% 99 50.0% 51 62.3% 99 48.0% 86 Theatre 47.5% 477 48.7% 74 49.7% 80 40.7% 24 42.5% 82 38.2% 39 52.8% 84 52.5% 94 Pub / bar 49.9% 501 54.6% 83 52.2% 84 49.2% 29 49.2% 95 50.0% 51 52.2% 83 42.5% 76 Restaurant 72.6% 730 75.0% 114 69.6% 112 74.6% 44 66.3% 128 71.6% 73 74.8% 119 78.2% 140 Nightclub 8.2% 82 11.8% 18 6.8% 11 8.5% 5 7.8% 15 8.8% 9 6.9% 11 7.3% 13 Bingo 3.6% 36 2.6% 4 3.7% 6 6.8% 4 2.6% 5 5.9% 6 1.9% 3 4.5% 8 Health & Fitness club 26.6% 267 26.3% 40 33.5% 54 33.9% 20 28.0% 54 24.5% 25 22.6% 36 21.2% 38 Tenpin bowling 25.1% 252 21.7% 33 22.4% 36 27.1% 16 26.4% 51 30.4% 31 30.8% 49 20.1% 36 None of these 9.8% 98 8.6% 13 11.8% 19 10.2% 6 13.5% 26 4.9% 5 8.2% 13 8.9% 16 (Don’t know) 2.1% 21 3.3% 5 2.5% 4 1.7% 1 2.1% 4 4.9% 5 1.3% 2 0.0% 0

Base: 1005 152 161 59 193 102 159 179

Page 238: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Zone North Hertfordshire Household Survey Page 52 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q26 Where did you or your family last visit the cinema? Broadway, Letchworth 31.1% 171 40.0% 34 74.0% 71 57.6% 19 8.1% 8 7.8% 4 35.4% 35 0.0% 0 Cineworld, Cambridge 5.5% 30 0.0% 0 0.0% 0 0.0% 0 30.3% 30 0.0% 0 0.0% 0 0.0% 0 Cineworld, Luton 7.7% 42 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.0% 1 0.0% 0 46.5% 40 Cineworld, Stevenage 34.8% 191 45.9% 39 19.8% 19 39.4% 13 31.3% 31 76.5% 39 44.4% 44 7.0% 6 Cineworld, Xscape, Milton

Keynes 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.5% 3

Odeon, The Galleria, Comet Way, Hatfield

3.1% 17 2.4% 2 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 16.3% 14

Vue, Cambridge 1.5% 8 0.0% 0 0.0% 0 0.0% 0 8.1% 8 0.0% 0 0.0% 0 0.0% 0 Vue, Watford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Bedford 1.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 6 0.0% 0 Bluewater 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 1.3% 7 0.0% 0 0.0% 0 0.0% 0 6.1% 6 2.0% 1 0.0% 0 0.0% 0 Central London 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Hatfield 1.5% 8 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 7.0% 6 Hemel Hempstead 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Lakeside, Thurrock 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 2.2% 12 3.5% 3 2.1% 2 0.0% 0 1.0% 1 0.0% 0 6.1% 6 0.0% 0 Luton 1.3% 7 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 6 Milton Keynes 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 St Albans 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Stevenage 2.2% 12 2.4% 2 1.0% 1 0.0% 0 1.0% 1 5.9% 3 4.0% 4 1.2% 1 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aylesbury 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berkhamsted 0.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Birmingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Bishop's Stortford 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Bournemouth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Bury St Edmonds 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Campus West Cinema,

Welwyn Garden City 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.2% 1

Chichester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Cineworld, Edinburgh 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Darlington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Film Club, Hitchin 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gosport 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Huntingdon 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Isle of Wight 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Saffron Walden 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Shefford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Stortford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 The Rex, Berkhamsted 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 (Don't know / can't

remember) 0.9% 5 1.2% 1 2.1% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0

Base: 549 85 96 33 99 51 99 86

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q27 Where did you or your family last visit the Theatre? ADC Theatre, Cambridge 1.9% 9 0.0% 0 1.3% 1 0.0% 0 9.8% 8 0.0% 0 0.0% 0 0.0% 0 Barn Theatre, Welwyn

Garden City 0.6% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2

Gordon Craig Theatre, Stevenage

14.9% 71 17.6% 13 25.0% 20 25.0% 6 9.8% 8 17.9% 7 17.9% 15 2.1% 2

Library Theatre, Luton 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 4 Market Theatre, Hitchin 1.9% 9 8.1% 6 1.3% 1 4.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Milton Keynes Theatre,

Milton Keynes 6.9% 33 0.0% 0 3.8% 3 4.2% 1 0.0% 0 5.1% 2 11.9% 10 18.1% 17

Mumford Theatre, Cambridgeshire

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Queen Mother Theatre, Hitchin

2.7% 13 6.8% 5 2.5% 2 4.2% 1 0.0% 0 5.1% 2 3.6% 3 0.0% 0

Stevenage Lytton Players, Stevenage

0.4% 2 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0

The Junction, Cambridge 0.6% 3 0.0% 0 1.3% 1 4.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Bedford 0.4% 2 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Cambridge 4.2% 20 1.4% 1 1.3% 1 4.2% 1 19.5% 16 2.6% 1 0.0% 0 0.0% 0 Central London 50.3% 240 55.4% 41 48.8% 39 37.5% 9 48.8% 40 59.0% 23 48.8% 41 50.0% 47 Hatfield 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 1.3% 6 0.0% 0 3.8% 3 12.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 1.0% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 2 2.1% 2 St Albans 1.7% 8 0.0% 0 1.3% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 6.4% 6 Stevenage 1.3% 6 0.0% 0 2.5% 2 0.0% 0 1.2% 1 2.6% 1 2.4% 2 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Arts Theatre, Cambridge 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Blackpool 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Bury St Edmonds 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Campus West Cinema,

Welwyn Garden City 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 1.2% 1 0.0% 0

Cardiff 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Dunstable 1.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.6% 9 Durham 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edinburgh 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Harpenden 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Henlow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Hertford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Hippodrome, Birmingham 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northampton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 Norwich 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Nottingham 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stratford Upon Avon 0.4% 2 1.4% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Grove, Dunstable 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 Wimbledon 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't

remember) 1.5% 7 4.1% 3 0.0% 0 0.0% 0 2.4% 2 0.0% 0 2.4% 2 0.0% 0

Base: 477 74 80 24 82 39 84 94

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

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East of Luton

Column %ges. 070309 NEMS market research

Q28 Where did you or your family last visit a pub / bar? Baldock 5.0% 25 0.0% 0 9.5% 8 51.7% 15 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Bedford 1.0% 5 1.2% 1 0.0% 0 3.4% 1 0.0% 0 0.0% 0 1.2% 1 2.6% 2 Biggleswade 0.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Cambridge 2.4% 12 0.0% 0 0.0% 0 3.4% 1 11.6% 11 0.0% 0 0.0% 0 0.0% 0 Central London 1.4% 7 0.0% 0 3.6% 3 0.0% 0 2.1% 2 2.0% 1 0.0% 0 1.3% 1 Harpenden 3.2% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 19.7% 15 Hatfield 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Hemel Hempstead 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 1.3% 1 Hertford 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 2.6% 2 Hitchin 19.4% 97 81.9% 68 8.3% 7 0.0% 0 0.0% 0 17.6% 9 10.8% 9 5.3% 4 Letchworth Garden City 11.4% 57 1.2% 1 57.1% 48 10.3% 3 0.0% 0 0.0% 0 4.8% 4 1.3% 1 Luton 6.4% 32 2.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 36.8% 28 Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 4.6% 23 0.0% 0 0.0% 0 0.0% 0 24.2% 23 0.0% 0 0.0% 0 0.0% 0 St Albans 1.0% 5 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 3.9% 3 Stevenage 5.4% 27 3.6% 3 7.1% 6 10.3% 3 0.0% 0 17.6% 9 6.0% 5 1.3% 1 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0 1.3% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abbington Piggots 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.2% 4 0.0% 0 0.0% 0 0.0% 0 Aintree 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Arlesey 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Ashwell 1.0% 5 0.0% 0 1.2% 1 13.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barley 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 Barrington 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Barton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Bassingbourn 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 Beachwood Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Bournemouth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Cambourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Cheltenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Clavering 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.2% 1 0.0% 0 Clifton 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Codicote 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 Croydon 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 Darlington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Datchworth 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 Dunstable 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Elmdon 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Fairfield 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Fowlmere 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Gosmore 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 Graveley 0.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Great Chishill 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.2% 4 0.0% 0 0.0% 0 0.0% 0 Great Offley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Guilden Morden 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Halls Green 0.4% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hamlet 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Harlton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hastingswood 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Haynes 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Henlow 2.0% 10 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 10.8% 9 0.0% 0 Ickleford 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Ippollitts 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Knebworth 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 5 0.0% 0 0.0% 0 Langley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Lemsford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Ley Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Lower Stondon 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Manchester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Melbourn 1.4% 7 0.0% 0 0.0% 0 0.0% 0 7.4% 7 0.0% 0 0.0% 0 0.0% 0 Offley 0.8% 4 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.2% 1 2.6% 2 Pirton 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 5 0.0% 0 Preston 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Pulloxhill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Reading 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Sapcote 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Sheffield 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Shefford 2.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 10 0.0% 0

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Shepreth 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 Shillington 1.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 6 0.0% 0 South Hill 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Standeford 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stopsley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Stotfold 1.8% 9 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 8.4% 7 0.0% 0 Streetly 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Tea Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Tewin 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Westoning 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.6% 5 Whitwell 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.3% 1 Willian 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woolmer Green 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0 0.0% 0 Wymondley 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 York 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't

remember) 5.4% 27 4.8% 4 1.2% 1 6.9% 2 12.6% 12 2.0% 1 4.8% 4 3.9% 3

Base: 501 83 84 29 95 51 83 76

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by Zone North Hertfordshire Household Survey Page 56 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

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East of Luton

Column %ges. 070309 NEMS market research

Q29 Where did you or your family last visit a restaurant? Baldock 3.7% 27 0.0% 0 7.1% 8 31.8% 14 0.0% 0 0.0% 0 2.5% 3 1.4% 2 Bedford 1.2% 9 0.9% 1 1.8% 2 2.3% 1 0.0% 0 0.0% 0 4.2% 5 0.0% 0 Biggleswade 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 3.4% 25 0.0% 0 1.8% 2 2.3% 1 16.4% 21 0.0% 0 0.0% 0 0.7% 1 Central London 2.6% 19 2.6% 3 2.7% 3 4.5% 2 2.3% 3 2.7% 2 2.5% 3 2.1% 3 Harpenden 3.2% 23 0.0% 0 0.0% 0 2.3% 1 0.0% 0 1.4% 1 0.0% 0 15.0% 21 Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Hemel Hempstead 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 2.1% 3 Hertford 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.8% 1 0.7% 1 Hitchin 21.0% 153 70.2% 80 9.8% 11 9.1% 4 0.0% 0 17.8% 13 28.6% 34 7.9% 11 Letchworth Garden City 11.2% 82 7.0% 8 51.8% 58 15.9% 7 1.6% 2 2.7% 2 4.2% 5 0.0% 0 Luton 7.1% 52 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 35.0% 49 Milton Keynes 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.4% 2 Royston 5.6% 41 0.0% 0 0.9% 1 2.3% 1 30.5% 39 0.0% 0 0.0% 0 0.0% 0 St Albans 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 3 0.0% 0 3.6% 5 Stevenage 10.8% 79 10.5% 12 8.0% 9 13.6% 6 7.0% 9 34.2% 25 14.3% 17 0.7% 1 The Galleria, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Welwyn Garden City 2.2% 16 0.9% 1 0.9% 1 0.0% 0 0.0% 0 11.0% 8 0.8% 1 3.6% 5 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Aldridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Arlesey 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Ashwell 0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Barrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Bassingbourn 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Bicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Bolnhurst 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Bourne 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Braintree 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Cambourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Chelmsford 0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheltenham 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.7% 1 Clavering 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 Clifton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Croydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Datchworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Dunstable 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Ely 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Falmouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Flamstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Fowlmere 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Furneux Pelham 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 Gosport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Graveley 0.7% 5 0.0% 0 1.8% 2 2.3% 1 0.8% 1 1.4% 1 0.0% 0 0.0% 0 Great Chishill 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Great Shelford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Guilden Morden 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Harlton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Haslingfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Haynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Henlow 1.8% 13 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 9.2% 11 0.0% 0 Hexton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 2.5% 3 0.0% 0 Heydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Ippollitts 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Ipswich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.7% 1 Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Lemsford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Lilley 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lincoln 0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litton 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower Stondon 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Malton in Marsh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Margate 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 Melbourn 0.4% 3 0.0% 0 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 Newmarket 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Norton 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Norwich 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Offley 1.2% 9 1.8% 2 0.9% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 3.6% 5 Pirton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Pulloxhill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Redbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Saffron Walden 0.4% 3 0.0% 0 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 Sawston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Sharpenhoe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Shefford 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 3 0.7% 1 Shepreth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 South Hill 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanford 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Stotfold 1.4% 10 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 8 0.0% 0 Stowmarket 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Tea Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Trumpington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Wadesmill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Walthamstow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Westbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Wheathampstead 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 2.9% 4 Willian 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woburn 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't

remember) 5.8% 42 2.6% 3 3.6% 4 6.8% 3 7.8% 10 2.7% 2 9.2% 11 6.4% 9

Base: 730 114 112 44 128 73 119 140 Q30 Where did you or your family last visit a nightclub / live music venue? Chicago Rock Café,

Stevenage 6.1% 5 0.0% 0 9.1% 1 60.0% 3 0.0% 0 11.1% 1 0.0% 0 0.0% 0

Hitchin Club 85, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivory, Hitchin 1.2% 1 5.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Jumpin Jaks, Stevenage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liquid Nightclub, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liquid & Envy Nightclub,

Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remix, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Edge Night Club, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The Venue, Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baldock 1.2% 1 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 11.0% 9 0.0% 0 0.0% 0 0.0% 0 60.0% 9 0.0% 0 0.0% 0 0.0% 0 Central London 9.8% 8 11.1% 2 0.0% 0 0.0% 0 6.7% 1 11.1% 1 27.3% 3 7.7% 1 Harpenden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 20.7% 17 44.4% 8 27.3% 3 0.0% 0 0.0% 0 22.2% 2 36.4% 4 0.0% 0 Letchworth Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 8.5% 7 5.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 46.2% 6 Milton Keynes 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 9.1% 1 0.0% 0 Royston 2.4% 2 0.0% 0 0.0% 0 0.0% 0 13.3% 2 0.0% 0 0.0% 0 0.0% 0 St Albans 3.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.1% 3 Stevenage 20.7% 17 16.7% 3 54.5% 6 20.0% 1 0.0% 0 44.4% 4 18.2% 2 7.7% 1 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 2.4% 2 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 7.7% 1 Welwyn Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 1.2% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 Dunstable 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 Ware 1.2% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't

remember) 4.9% 4 16.7% 3 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0

Base: 82 18 11 5 15 9 11 13

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by Zone North Hertfordshire Household Survey Page 58 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q31 Where did you or your family last go to play bingo? Chequers Bingo, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flutters Bingo Club,

Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gala, Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gala, Luton 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 Gala, Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mecca, Bedford 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 Mecca, Luton 11.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 4 Rank, Stevenage 8.3% 3 25.0% 1 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baldock 2.8% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 5.6% 2 0.0% 0 0.0% 0 25.0% 1 20.0% 1 0.0% 0 0.0% 0 0.0% 0 St Albans 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 44.4% 16 75.0% 3 66.7% 4 25.0% 1 20.0% 1 66.7% 4 66.7% 2 12.5% 1 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boston 2.8% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 Great Yarmouth 2.8% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guilden Morden 2.8% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 Melbourn 2.8% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 (Don't know / can't

remember) 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0

Base: 36 4 6 4 5 6 3 8

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by Zone North Hertfordshire Household Survey Page 59 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q32 Where did you or your family last go to a healthclub/gym? Active 4 Less, Letchworth

Garden City 0.4% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bladerunner, Letchworth Garden City

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cannons, Letchworth Garden City

7.9% 21 0.0% 0 31.5% 17 20.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Curves for Women, Hitchin 3.0% 8 7.5% 3 3.7% 2 5.0% 1 0.0% 0 0.0% 0 5.6% 2 0.0% 0 Curves for Women,

Stevenage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

David Lloyd, Stevenage 3.7% 10 5.0% 2 0.0% 0 0.0% 0 1.9% 1 16.0% 4 2.8% 1 5.3% 2 Family Fitness, Hitchin 0.7% 2 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fitness at the Leisure Centre,

Stevenage 0.4% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hitchin Swimming Centre, Hitchin

1.9% 5 7.5% 3 1.9% 1 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kinetika and Archers, Hitchin

1.1% 3 5.0% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0

Knights Templar Sports Centre, Baldock

1.9% 5 0.0% 0 0.0% 0 20.0% 4 0.0% 0 4.0% 1 0.0% 0 0.0% 0

LA Fitness, Stevenage 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 2.8% 1 0.0% 0 Lifelines Fitness Studio,

Luton 1.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.2% 5

Odyssey Health & Racquets Club, Stevenage

3.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 36.0% 9 0.0% 0 0.0% 0

Parkwood Health & Fitness, Hitchin

0.7% 2 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spirella Fitness Club, Letchworth Garden City

0.4% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strides Fitness, Luton 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 Wayne Armstrong Boxing

Gym, Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Baldock 1.5% 4 0.0% 0 3.7% 2 5.0% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 Bedford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Biggleswade 2.2% 6 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 13.9% 5 0.0% 0 Bishop's Stortford 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 Buntingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cambridge 3.0% 8 0.0% 0 0.0% 0 0.0% 0 14.8% 8 0.0% 0 0.0% 0 0.0% 0 Central London 1.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 4.0% 1 0.0% 0 2.6% 1 Harpenden 2.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 13.2% 5 Hatfield 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 2.6% 1 Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 6.7% 18 42.5% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 Letchworth Garden City 17.6% 47 12.5% 5 38.9% 21 35.0% 7 3.7% 2 0.0% 0 33.3% 12 0.0% 0 Luton 6.7% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 47.4% 18 Milton Keynes 0.7% 2 0.0% 0 1.9% 1 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 Royston 10.9% 29 0.0% 0 0.0% 0 5.0% 1 51.9% 28 0.0% 0 0.0% 0 0.0% 0 St Albans 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 Stevenage 2.6% 7 5.0% 2 5.6% 3 0.0% 0 0.0% 0 8.0% 2 0.0% 0 0.0% 0 The Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 1.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 2 0.0% 0 2.6% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arrington 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 Dunstable 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 Fairfield 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0 Fitness Connections, Hitchin 1.1% 3 2.5% 1 0.0% 0 0.0% 0 0.0% 0 8.0% 2 0.0% 0 0.0% 0 Fitness First, Berkhampstead 0.4% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GL14, Fairfield 1.1% 3 0.0% 0 1.9% 1 5.0% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 Graveley 0.4% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlington 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 Henlow 1.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 3 0.0% 0 Melbourn 2.6% 7 0.0% 0 0.0% 0 0.0% 0 13.0% 7 0.0% 0 0.0% 0 0.0% 0 Orwell 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 Saffron Walden 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 Stotfold 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0 (Don't know / can't

remember) 3.0% 8 0.0% 0 3.7% 2 0.0% 0 3.7% 2 0.0% 0 8.3% 3 2.6% 1

Base: 267 40 54 20 54 25 36 38

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

Q33 Where did you or your family last go for tenpin bowling? Go Bowling, Dunstable 4.8% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 2.0% 1 25.0% 9 Hollywood Bowl, Stevenage 56.0% 141 57.6% 19 75.0% 27 75.0% 12 47.1% 24 71.0% 22 65.3% 32 13.9% 5 Namco Station, Luton 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Central London 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Hemel Hempstead 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Luton 5.6% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 38.9% 14 Milton Keynes 0.8% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Stevenage 17.5% 44 39.4% 13 22.2% 8 18.8% 3 7.8% 4 16.1% 5 20.4% 10 2.8% 1 Watford 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Banbury 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Bedford 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishop's Stortford 0.8% 2 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 Cambridge 8.3% 21 0.0% 0 0.0% 0 6.3% 1 39.2% 20 0.0% 0 0.0% 0 0.0% 0 Edinburgh 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Henlow 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2 0.0% 0 Kettering 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Portsmouth 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 (Don't know / can't

remember) 2.0% 5 0.0% 0 2.8% 1 0.0% 0 0.0% 0 6.5% 2 0.0% 0 5.6% 2

Base: 252 33 36 16 51 31 49 36 Q34 What things, if any, do you regularly buy on the internet? Nothing 50.8% 511 56.6% 86 54.0% 87 55.9% 33 45.1% 87 56.9% 58 43.4% 69 50.8% 91 Groceries 5.9% 59 3.9% 6 3.7% 6 8.5% 5 8.3% 16 7.8% 8 3.1% 5 7.3% 13 Clothes and Shoes 15.2% 153 18.4% 28 11.2% 18 15.3% 9 18.1% 35 10.8% 11 19.5% 31 11.7% 21 Domestic electrical

appliances 5.4% 54 3.9% 6 8.1% 13 3.4% 2 5.7% 11 2.0% 2 5.0% 8 6.7% 12

Electrical TV, Hi-Fi and computers

9.9% 99 10.5% 16 9.3% 15 6.8% 4 11.4% 22 4.9% 5 10.7% 17 11.2% 20

Furniture, soft furnishings and floor coverings

1.7% 17 2.6% 4 2.5% 4 0.0% 0 2.1% 4 0.0% 0 1.9% 3 1.1% 2

DIY, hardware and homewares

2.6% 26 0.7% 1 3.1% 5 1.7% 1 5.7% 11 1.0% 1 1.3% 2 2.8% 5

Health and beauty, chemist items

1.7% 17 1.3% 2 2.5% 4 3.4% 2 0.5% 1 2.0% 2 3.1% 5 0.6% 1

Books, CD's, toys etc. 34.3% 345 32.9% 50 29.2% 47 35.6% 21 33.7% 65 31.4% 32 44.0% 70 33.5% 60 Travel goods (tickets,

holidays etc) 5.0% 50 3.3% 5 7.5% 12 5.1% 3 7.3% 14 2.0% 2 2.5% 4 5.6% 10

Computer software / electronic games

5.3% 53 3.3% 5 6.2% 10 3.4% 2 6.7% 13 4.9% 5 5.7% 9 5.0% 9

Other 1.3% 13 0.7% 1 0.6% 1 0.0% 0 1.6% 3 2.0% 2 1.3% 2 2.2% 4 Car parts 0.8% 8 0.0% 0 0.6% 1 0.0% 0 0.5% 1 1.0% 1 2.5% 4 0.6% 1 Motorbike parts 0.4% 4 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.0% 1 0.6% 1 0.6% 1 Sports equipment 0.4% 4 0.0% 0 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.1% 2 Gifts 0.7% 7 0.7% 1 1.2% 2 0.0% 0 0.0% 0 3.9% 4 0.0% 0 0.0% 0 Hobby / craft items 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 0.6% 1 (Don't know / can't

remember / varies) 1.6% 16 0.7% 1 2.5% 4 0.0% 0 2.1% 4 0.0% 0 2.5% 4 1.7% 3

Base: 1005 152 161 59 193 102 159 179 GEN Gender: Male 29.0% 291 29.6% 45 29.2% 47 22.0% 13 31.6% 61 29.4% 30 31.4% 50 25.1% 45 Female 71.0% 714 70.4% 107 70.8% 114 78.0% 46 68.4% 132 70.6% 72 68.6% 109 74.9% 134

Base: 1005 152 161 59 193 102 159 179 AGE How old are you ? 18-24 1.6% 16 2.0% 3 0.6% 1 3.4% 2 2.1% 4 2.9% 3 0.6% 1 1.1% 2 25-34 4.5% 45 2.0% 3 5.6% 9 1.7% 1 4.7% 9 9.8% 10 4.4% 7 3.4% 6 35-44 19.6% 197 20.4% 31 18.6% 30 25.4% 15 17.6% 34 24.5% 25 23.9% 38 13.4% 24 45-54 22.9% 230 24.3% 37 19.9% 32 23.7% 14 22.8% 44 15.7% 16 26.4% 42 25.1% 45 55-64 19.6% 197 15.8% 24 19.9% 32 11.9% 7 21.2% 41 15.7% 16 22.6% 36 22.9% 41 65+ 30.6% 308 35.5% 54 33.5% 54 33.9% 20 29.5% 57 29.4% 30 20.8% 33 33.5% 60 (Refused) 1.2% 12 0.0% 0 1.9% 3 0.0% 0 2.1% 4 2.0% 2 1.3% 2 0.6% 1

Base: 1005 152 161 59 193 102 159 179

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Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

LAN Where English is not your first language, please specify your main language: No other language / English

is my first language 96.9% 974 98.0% 149 97.5% 157 98.3% 58 97.9% 189 95.1% 97 96.9% 154 95.0% 170

Other language 1.6% 16 0.7% 1 1.2% 2 1.7% 1 2.1% 4 2.0% 2 1.3% 2 2.2% 4 German 0.3% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 (Don't know / varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 (Refused) 1.1% 11 0.7% 1 1.2% 2 0.0% 0 0.0% 0 2.0% 2 1.3% 2 2.2% 4

Base: 1005 152 161 59 193 102 159 179 DIS Do you consider you have a disability? If so, what is the nature of your disability? No disabilities 88.3% 887 84.2% 128 89.4% 144 96.6% 57 87.0% 168 84.3% 86 91.2% 145 88.8% 159 Disability 2.6% 26 5.9% 9 2.5% 4 0.0% 0 3.6% 7 2.0% 2 1.3% 2 1.1% 2 Arthritis 4.3% 43 3.9% 6 3.7% 6 1.7% 1 4.1% 8 7.8% 8 4.4% 7 3.9% 7 Diabetes 0.8% 8 0.7% 1 1.2% 2 0.0% 0 1.0% 2 1.0% 1 0.0% 0 1.1% 2 Heart problems 1.2% 12 0.0% 0 0.6% 1 1.7% 1 1.6% 3 2.0% 2 1.3% 2 1.7% 3 Cancer 0.4% 4 0.7% 1 0.0% 0 0.0% 0 1.0% 2 1.0% 1 0.0% 0 0.0% 0 Osteoperosis 0.4% 4 0.0% 0 1.2% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Multiple Sclerosis 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 2 1.0% 1 0.0% 0 0.0% 0 Knee problems 0.6% 6 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 1.1% 2 Partial sight 0.7% 7 0.7% 1 1.2% 2 0.0% 0 1.6% 3 0.0% 0 0.6% 1 0.0% 0 Hip problems 0.3% 3 1.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Problems with walking 0.7% 7 1.3% 2 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.7% 3 Cerebral Palsy 0.3% 3 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 (Don't know / varies) 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 (Refused) 0.8% 8 0.7% 1 1.2% 2 0.0% 0 0.0% 0 1.0% 1 1.3% 2 1.1% 2

Base: 1005 152 161 59 193 102 159 179 ETH What would best describe your ethnic origin (according to the census)? White – British 93.8% 943 91.4% 139 91.3% 147 98.3% 58 97.4% 188 93.1% 95 93.1% 148 93.9% 168 White - Irish 0.9% 9 1.3% 2 1.9% 3 0.0% 0 0.5% 1 1.0% 1 0.6% 1 0.6% 1 Any other white background 1.2% 12 0.7% 1 1.2% 2 0.0% 0 1.6% 3 2.0% 2 1.3% 2 1.1% 2 Black - Caribbean 0.3% 3 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Black - African 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mixed - Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White - White and black

African 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

White - White and Asian 0.2% 2 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Chinese 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Asian - Indian 0.8% 8 0.7% 1 1.9% 3 1.7% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 2 Asian - Pakistani 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Asian - Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Any other ethnic background 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 White - European 0.5% 5 1.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.6% 1 0.6% 1 (Don't know) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Refused) 1.4% 14 2.0% 3 1.9% 3 0.0% 0 0.5% 1 1.0% 1 2.5% 4 1.1% 2

Base: 1005 152 161 59 193 102 159 179

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by Zone North Hertfordshire Household Survey Page 62 For Nathaniel Lichfield & Partners March 2009

Total Hitchin Letchworth Baldock Royston North Herts South (Rural)

Shefford / Stotfold

East of Luton

Column %ges. 070309 NEMS market research

REL What would best describe your religion or beliefs ? Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Christian 68.3% 686 69.1% 105 61.5% 99 81.4% 48 68.4% 132 70.6% 72 64.2% 102 71.5% 128 Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hindu 0.4% 4 0.7% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.0% 0 0.6% 1 Sikh 0.5% 5 0.7% 1 1.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 1 Muslim 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Any other religion 0.5% 5 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.6% 1 Quaker 0.4% 4 0.7% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 Jehovah's Witness 0.5% 5 0.7% 1 0.6% 1 0.0% 0 1.0% 2 1.0% 1 0.0% 0 0.0% 0 (None / don’t have one) 26.3% 264 27.0% 41 31.7% 51 15.3% 9 27.5% 53 24.5% 25 29.6% 47 21.2% 38 (Don't know / varies) 0.7% 7 0.0% 0 1.2% 2 0.0% 0 1.6% 3 1.0% 1 0.0% 0 0.6% 1 (Refused) 2.3% 23 1.3% 2 2.5% 4 1.7% 1 1.0% 2 2.0% 2 3.8% 6 3.4% 6

Base: 1005 152 161 59 193 102 159 179 SEG Socio-economic Grouping: A 3.6% 36 2.0% 3 2.5% 4 1.7% 1 7.8% 15 3.9% 4 1.3% 2 3.9% 7 B 20.3% 204 16.4% 25 22.4% 36 25.4% 15 20.2% 39 19.6% 20 21.4% 34 19.6% 35 C1 25.1% 252 27.6% 42 20.5% 33 28.8% 17 25.9% 50 19.6% 20 26.4% 42 26.8% 48 C2 20.0% 201 16.4% 25 22.4% 36 13.6% 8 18.7% 36 25.5% 26 21.4% 34 20.1% 36 D 9.2% 92 9.9% 15 8.1% 13 6.8% 4 8.3% 16 4.9% 5 11.3% 18 11.7% 21 E 17.3% 174 21.7% 33 18.6% 30 18.6% 11 16.6% 32 23.5% 24 12.0% 19 14.0% 25 (Refused) 4.6% 46 5.9% 9 5.6% 9 5.1% 3 2.6% 5 2.9% 3 6.3% 10 3.9% 7

Base: 1005 152 161 59 193 102 159 179 QUOTA Postcode Sector: AL4 8 2.9% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.2% 29 AL5 5 3.7% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.7% 37 LU2 8 6.1% 61 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.1% 61 LU2 9 5.2% 52 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 29.1% 52 SG1 6 2.4% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.5% 24 0.0% 0 0.0% 0 SG156 2.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.5% 23 0.0% 0 SG166 2.5% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.7% 25 0.0% 0 SG175 4.9% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.8% 49 0.0% 0 SG3 6 3.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.4% 31 0.0% 0 0.0% 0 SG4 0 4.2% 42 27.6% 42 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG4 7 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.6% 19 0.0% 0 0.0% 0 SG4 8 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.5% 28 0.0% 0 0.0% 0 SG4 9 3.9% 39 25.7% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG5 1 3.4% 34 22.4% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG5 2 3.7% 37 24.3% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG5 3 2.7% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 27 0.0% 0 SG5 4 3.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.0% 35 0.0% 0 SG6 1 3.4% 34 0.0% 0 21.1% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG6 2 3.6% 36 0.0% 0 22.4% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG6 3 2.7% 27 0.0% 0 16.8% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG6 4 6.4% 64 0.0% 0 39.8% 64 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG7 5 2.0% 20 0.0% 0 0.0% 0 33.9% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG7 6 3.9% 39 0.0% 0 0.0% 0 66.1% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG8 0 1.9% 19 0.0% 0 0.0% 0 0.0% 0 9.8% 19 0.0% 0 0.0% 0 0.0% 0 SG8 5 5.1% 51 0.0% 0 0.0% 0 0.0% 0 26.4% 51 0.0% 0 0.0% 0 0.0% 0 SG8 6 3.1% 31 0.0% 0 0.0% 0 0.0% 0 16.1% 31 0.0% 0 0.0% 0 0.0% 0 SG8 7 3.7% 37 0.0% 0 0.0% 0 0.0% 0 19.2% 37 0.0% 0 0.0% 0 0.0% 0 SG8 8 1.5% 15 0.0% 0 0.0% 0 0.0% 0 7.8% 15 0.0% 0 0.0% 0 0.0% 0 SG8 9 2.5% 25 0.0% 0 0.0% 0 0.0% 0 13.0% 25 0.0% 0 0.0% 0 0.0% 0 SG9 0 1.5% 15 0.0% 0 0.0% 0 0.0% 0 7.8% 15 0.0% 0 0.0% 0 0.0% 0

Base: 1005 152 161 59 193 102 159 179 ZONE Zone Hitchin 15.1% 152 100.0% 152 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth 16.0% 161 0.0% 0 100.0% 161 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baldock 5.9% 59 0.0% 0 0.0% 0 100.0% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 19.2% 193 0.0% 0 0.0% 0 0.0% 0 100.0% 193 0.0% 0 0.0% 0 0.0% 0 North Herts South (Rural) 10.1% 102 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 102 0.0% 0 0.0% 0 Shefford / Stotfold 15.8% 159 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 159 0.0% 0 East of Luton 17.8% 179 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 179

Base: 1005 152 161 59 193 102 159 179

Page 249: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

Appendix F

In Street Survey Results

Page 250: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics & location North Hertfordshire In-Street Survey Page 1 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q01 What is the main purpose of your visit to (STUDY CENTRE) ? Shopping for food only 22.3% 134 22.1% 46 22.4% 88 24.9% 42 19.6% 54 24.2% 38 24.7% 88 18.9% 46 28.0% 28 27.0% 54 20.0% 40 11.9% 12Shopping for non-food goods

only 16.1% 97 14.9% 31 16.8% 66 10.7% 18 13.5% 37 26.8% 42 11.5% 41 23.0% 56 16.0% 16 7.5% 15 30.0% 60 5.9% 6

Shopping for both food & non-food items

15.5% 93 8.2% 17 19.3% 76 8.9% 15 22.5% 62 10.2% 16 15.1% 54 16.0% 39 4.0% 4 29.5% 59 12.5% 25 5.0% 5

Window shopping 1.5% 9 2.4% 5 1.0% 4 2.4% 4 1.1% 3 1.3% 2 0.8% 3 2.5% 6 0.0% 0 1.0% 2 1.5% 3 4.0% 4To visit the market 4.0% 24 2.9% 6 4.6% 18 4.7% 8 4.7% 13 1.9% 3 5.0% 18 2.5% 6 3.0% 3 7.0% 14 0.0% 0 6.9% 7To visit a restaurant / café /

public house 3.2% 19 4.3% 9 2.5% 10 4.7% 8 2.9% 8 1.9% 3 3.6% 13 2.5% 6 2.0% 2 3.0% 6 2.0% 4 6.9% 7

To have a walk / stroll around

4.8% 29 9.6% 20 2.3% 9 5.9% 10 5.8% 16 1.9% 3 5.9% 21 3.3% 8 2.0% 2 6.5% 13 1.5% 3 10.9% 11

To use services (e.g. bank, post office, hairdressers)

12.8% 77 18.8% 39 9.7% 38 13.6% 23 13.5% 37 10.8% 17 10.9% 39 15.6% 38 17.0% 17 7.0% 14 10.0% 20 25.7% 26

Work / business purposes 10.6% 64 9.6% 20 11.2% 44 14.2% 24 10.2% 28 7.6% 12 12.9% 46 7.4% 18 17.0% 17 6.0% 12 13.0% 26 8.9% 9Healthcare (e.g. doctor,

dentist, optician) 2.3% 14 2.9% 6 2.0% 8 1.8% 3 1.5% 4 4.5% 7 2.2% 8 2.5% 6 1.0% 1 1.0% 2 3.0% 6 5.0% 5

Social / leisure reason (e.g. meeting friends, going to gym)

4.8% 29 2.9% 6 5.9% 23 7.1% 12 3.3% 9 5.1% 8 5.3% 19 4.1% 10 8.0% 8 4.5% 9 3.5% 7 5.0% 5

Tourism (e.g. holiday, day trip)

0.3% 2 1.0% 2 0.0% 0 0.6% 1 0.4% 1 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Other 0.7% 4 0.0% 0 1.0% 4 0.0% 0 0.4% 1 1.9% 3 0.3% 1 1.2% 3 2.0% 2 0.0% 0 1.0% 2 0.0% 0(Nothing/Nothing else) 0.3% 2 0.5% 1 0.3% 1 0.0% 0 0.4% 1 0.6% 1 0.3% 1 0.4% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Don’t know) 0.7% 4 0.0% 0 1.0% 4 0.6% 1 0.4% 1 1.3% 2 0.8% 3 0.4% 1 0.0% 0 0.0% 0 1.0% 2 2.0% 2

Base: 601 208 393 169 275 157 357 244 100 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 2 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q02 What else will you be doing here today? Shopping for food only 4.3% 26 5.8% 12 3.6% 14 5.9% 10 2.2% 6 6.4% 10 3.9% 14 4.9% 12 6.0% 6 2.5% 5 6.5% 13 2.0% 2Shopping for non-food goods

only 5.0% 30 2.9% 6 6.1% 24 2.4% 4 5.5% 15 7.0% 11 4.8% 17 5.3% 13 1.0% 1 2.5% 5 9.5% 19 5.0% 5

Shopping for both food & non-food items

2.2% 13 1.4% 3 2.5% 10 2.4% 4 1.1% 3 3.8% 6 3.1% 11 0.8% 2 6.0% 6 0.0% 0 2.5% 5 2.0% 2

Window shopping 1.8% 11 0.5% 1 2.5% 10 2.4% 4 1.8% 5 1.3% 2 1.4% 5 2.5% 6 0.0% 0 2.0% 4 3.0% 6 1.0% 1To visit the market 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1To visit a restaurant / café /

public house 3.5% 21 2.9% 6 3.8% 15 4.7% 8 3.3% 9 2.5% 4 2.0% 7 5.7% 14 0.0% 0 3.5% 7 0.5% 1 12.9% 13

To have a walk / stroll around

5.2% 31 7.7% 16 3.8% 15 7.7% 13 6.2% 17 0.6% 1 7.0% 25 2.5% 6 0.0% 0 12.5% 25 1.5% 3 3.0% 3

To use services (e.g. bank, post office, hairdressers)

4.3% 26 5.3% 11 3.8% 15 3.0% 5 5.5% 15 3.8% 6 5.9% 21 2.0% 5 2.0% 2 5.5% 11 4.5% 9 4.0% 4

Work / business purposes 1.2% 7 2.9% 6 0.3% 1 0.6% 1 1.8% 5 0.6% 1 2.0% 7 0.0% 0 1.0% 1 3.0% 6 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

0.7% 4 0.0% 0 1.0% 4 1.2% 2 0.7% 2 0.0% 0 0.3% 1 1.2% 3 0.0% 0 0.5% 1 1.0% 2 1.0% 1

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.7% 4 0.5% 1 0.8% 3 0.6% 1 0.4% 1 1.3% 2 0.8% 3 0.4% 1 0.0% 0 0.0% 0 1.0% 2 2.0% 2(Nothing/Nothing else) 57.9% 348 57.7% 120 58.0% 228 56.8% 96 58.2% 160 58.6% 92 57.1% 204 59.0% 144 77.0% 77 53.5% 107 52.0% 104 59.4% 60(Don’t know) 13.5% 81 13.0% 27 13.7% 54 12.4% 21 13.5% 37 14.7% 23 12.0% 43 15.6% 38 6.0% 6 14.5% 29 19.0% 38 7.9% 8

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Q03 Do you intend to do any shopping in (STUDY CENTRE) today ? Those who did not mention shopping for food, non food or both at Q01 or Q02 Yes 10.3% 23 9.2% 9 11.2% 14 6.5% 5 7.8% 8 23.3% 10 9.4% 13 11.9% 10 7.7% 3 4.8% 3 15.4% 8 12.9% 9No 64.1% 143 72.4% 71 57.6% 72 72.7% 56 57.3% 59 65.1% 28 63.3% 88 65.5% 55 92.3% 36 40.3% 25 61.5% 32 71.4% 50(Don’t know) 25.6% 57 18.4% 18 31.2% 39 20.8% 16 35.0% 36 11.6% 5 27.3% 38 22.6% 19 0.0% 0 54.8% 34 23.1% 12 15.7% 11

Base: 223 98 125 77 103 43 139 84 39 62 52 70 Q04 Do you intend to shop at the Tesco store in Baldock today ? Those who are shopping at Q01 or said 'Yes' at Q03 and are in Baldock Yes 43.7% 31 30.8% 8 51.1% 23 41.7% 5 52.0% 13 38.2% 13 45.7% 21 40.0% 10 60.8% 31 0.0% 0 0.0% 0 0.0% 0No 35.2% 25 50.0% 13 26.7% 12 16.7% 2 24.0% 6 50.0% 17 34.8% 16 36.0% 9 37.3% 19 0.0% 0 75.0% 6 0.0% 0(Don’t know) 21.1% 15 19.2% 5 22.2% 10 41.7% 5 24.0% 6 11.8% 4 19.6% 9 24.0% 6 2.0% 1 100.0% 3 25.0% 2 100.0% 9

Base: 71 26 45 12 25 34 46 25 51 3 8 9

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by Demographics & location North Hertfordshire In-Street Survey Page 3 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q05 What do you intend to buy in (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food and groceries 64.8% 260 67.2% 80 63.8% 180 69.1% 67 68.3% 123 56.5% 70 69.7% 161 58.2% 99 82.8% 53 80.1% 113 46.8% 73 52.5% 21Newspapers / magazines 17.2% 69 21.8% 26 15.2% 43 11.3% 11 21.7% 39 15.3% 19 17.3% 40 17.1% 29 28.1% 18 21.3% 30 5.8% 9 30.0% 12Confectionery / tobacco 3.0% 12 3.4% 4 2.8% 8 2.1% 2 5.0% 9 0.8% 1 2.6% 6 3.5% 6 1.6% 1 5.7% 8 0.6% 1 5.0% 2Clothing / footwear 7.0% 28 4.2% 5 8.2% 23 6.2% 6 6.1% 11 8.9% 11 5.2% 12 9.4% 16 3.1% 2 0.0% 0 14.7% 23 7.5% 3Furniture / carpets / soft

furnishings 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc) 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0

DIY / hardware / gardening 0.7% 3 0.8% 1 0.7% 2 1.0% 1 0.0% 0 1.6% 2 0.4% 1 1.2% 2 0.0% 0 0.0% 0 1.9% 3 0.0% 0Other household goods 9.5% 38 3.4% 4 12.1% 34 10.3% 10 12.2% 22 4.8% 6 9.5% 22 9.4% 16 1.6% 1 20.6% 29 4.5% 7 2.5% 1Gifts / jewellery / china and

glass 4.7% 19 1.7% 2 6.0% 17 7.2% 7 3.3% 6 4.8% 6 4.3% 10 5.3% 9 0.0% 0 0.7% 1 10.3% 16 5.0% 2

Books / CD’s / videos / toys / hobbies

6.7% 27 10.1% 12 5.3% 15 3.1% 3 10.0% 18 4.8% 6 6.9% 16 6.5% 11 0.0% 0 9.2% 13 7.7% 12 5.0% 2

Health / beauty / chemist items

12.2% 49 7.6% 9 14.2% 40 10.3% 10 13.9% 25 11.3% 14 10.4% 24 14.7% 25 0.0% 0 13.5% 19 14.7% 23 17.5% 7

Other 0.5% 2 0.0% 0 0.7% 2 0.0% 0 0.6% 1 0.8% 1 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 1 2.5% 1Birthday / greeting cards 2.7% 11 3.4% 4 2.5% 7 2.1% 2 2.2% 4 4.0% 5 3.5% 8 1.8% 3 0.0% 0 0.0% 0 6.4% 10 2.5% 1(Don’t know) 12.2% 49 10.1% 12 13.1% 37 10.3% 10 10.6% 19 16.1% 20 9.1% 21 16.5% 28 4.7% 3 3.5% 5 23.7% 37 10.0% 4

Base: 401 119 282 97 180 124 231 170 64 141 156 40 Q06 Approximately how much will you spend in total on each of the following during your visit to (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food & Grocery Nothing 23.2% 93 23.5% 28 23.1% 65 20.6% 20 23.3% 42 25.0% 31 21.6% 50 25.3% 43 10.9% 7 16.3% 23 34.6% 54 22.5% 9Less than £5.00 12.0% 48 19.3% 23 8.9% 25 28.9% 28 6.7% 12 6.5% 8 13.0% 30 10.6% 18 1.6% 1 15.6% 22 12.8% 20 12.5% 5£5.01-£10.00 14.0% 56 20.2% 24 11.3% 32 15.5% 15 12.8% 23 14.5% 18 16.0% 37 11.2% 19 9.4% 6 15.6% 22 15.4% 24 10.0% 4£10.01-£20.00 12.0% 48 12.6% 15 11.7% 33 7.2% 7 7.8% 14 21.8% 27 11.3% 26 12.9% 22 14.1% 9 2.1% 3 18.6% 29 17.5% 7£20.01-£30.00 4.2% 17 3.4% 4 4.6% 13 3.1% 3 2.8% 5 7.3% 9 4.8% 11 3.5% 6 10.9% 7 0.7% 1 4.5% 7 5.0% 2£30.01-£40.00 4.0% 16 3.4% 4 4.3% 12 2.1% 2 5.6% 10 3.2% 4 4.3% 10 3.5% 6 6.3% 4 4.3% 6 1.3% 2 10.0% 4£40.01-£50.00 3.0% 12 1.7% 2 3.5% 10 3.1% 3 2.2% 4 4.0% 5 3.5% 8 2.4% 4 10.9% 7 1.4% 2 1.3% 2 2.5% 1£50.01-£75.00 3.0% 12 1.7% 2 3.5% 10 2.1% 2 3.3% 6 3.2% 4 2.6% 6 3.5% 6 10.9% 7 2.1% 3 0.6% 1 2.5% 1£75.01-£100.00 10.7% 43 1.7% 2 14.5% 41 9.3% 9 18.9% 34 0.0% 0 13.4% 31 7.1% 12 4.7% 3 27.0% 38 1.3% 2 0.0% 0£100.01-£150.00 5.2% 21 3.4% 4 6.0% 17 2.1% 2 10.6% 19 0.0% 0 5.2% 12 5.3% 9 1.6% 1 13.5% 19 0.6% 1 0.0% 0More than £150.00 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0(Don’t know) 8.5% 34 9.2% 11 8.2% 23 6.2% 6 5.6% 10 14.5% 18 4.3% 10 14.1% 24 18.8% 12 0.7% 1 9.0% 14 17.5% 7

Mean: 27.7 14.8 33.0 19.0 41.3 13.2 28.6 26.3 31.5 47.9 9.6 13.5

Base: 401 119 282 97 180 124 231 170 64 141 156 40

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by Demographics & location North Hertfordshire In-Street Survey Page 4 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Non-food Nothing 29.4% 118 33.6% 40 27.7% 78 44.3% 43 28.3% 51 19.4% 24 33.3% 77 24.1% 41 32.8% 21 41.1% 58 23.1% 36 7.5% 3Less than £5.00 21.2% 85 28.6% 34 18.1% 51 18.6% 18 20.6% 37 24.2% 30 23.4% 54 18.2% 31 28.1% 18 21.3% 30 17.9% 28 22.5% 9£5.01-£10.00 10.5% 42 9.2% 11 11.0% 31 7.2% 7 11.1% 20 12.1% 15 9.1% 21 12.4% 21 4.7% 3 5.7% 8 13.5% 21 25.0% 10£10.01-£20.00 9.0% 36 5.0% 6 10.6% 30 4.1% 4 11.1% 20 9.7% 12 9.1% 21 8.8% 15 1.6% 1 7.8% 11 14.1% 22 5.0% 2£20.01-£30.00 4.7% 19 1.7% 2 6.0% 17 4.1% 4 3.9% 7 6.5% 8 2.6% 6 7.6% 13 0.0% 0 4.3% 6 7.1% 11 5.0% 2£30.01-£40.00 1.5% 6 1.7% 2 1.4% 4 1.0% 1 1.7% 3 1.6% 2 1.3% 3 1.8% 3 0.0% 0 0.0% 0 2.6% 4 5.0% 2£40.01-£50.00 0.7% 3 0.0% 0 1.1% 3 1.0% 1 1.1% 2 0.0% 0 0.9% 2 0.6% 1 0.0% 0 0.0% 0 1.3% 2 2.5% 1£50.01-£75.00 0.7% 3 0.0% 0 1.1% 3 1.0% 1 0.0% 0 1.6% 2 0.4% 1 1.2% 2 0.0% 0 0.0% 0 1.9% 3 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.7% 3 0.0% 0 1.1% 3 1.0% 1 0.6% 1 0.8% 1 0.4% 1 1.2% 2 0.0% 0 0.7% 1 1.3% 2 0.0% 0More than £150.00 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0(Don’t know) 20.7% 83 20.2% 24 20.9% 59 17.5% 17 21.7% 39 21.8% 27 19.0% 44 22.9% 39 31.3% 20 19.1% 27 16.0% 25 27.5% 11(Refused) 0.5% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 1.6% 2 0.4% 1 0.6% 1 1.6% 1 0.0% 0 0.6% 1 0.0% 0

Mean: 8.5 4.0 10.4 6.6 7.4 11.7 6.1 11.8 1.9 5.0 13.3 10.1

Base: 401 119 282 97 180 124 231 170 64 141 156 40 Eating / drinking out Nothing 78.8% 316 79.0% 94 78.7% 222 87.6% 85 80.0% 144 70.2% 87 84.8% 196 70.6% 120 93.8% 60 95.7% 135 66.7% 104 42.5% 17Less than £5.00 5.7% 23 5.9% 7 5.7% 16 5.2% 5 6.1% 11 5.6% 7 4.3% 10 7.6% 13 0.0% 0 0.0% 0 12.2% 19 10.0% 4£5.01-£10.00 2.7% 11 4.2% 5 2.1% 6 2.1% 2 2.8% 5 3.2% 4 2.2% 5 3.5% 6 0.0% 0 1.4% 2 3.8% 6 7.5% 3£10.01-£20.00 0.5% 2 0.0% 0 0.7% 2 0.0% 0 0.6% 1 0.8% 1 0.9% 2 0.0% 0 0.0% 0 0.7% 1 0.6% 1 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 12.2% 49 10.9% 13 12.8% 36 5.2% 5 10.6% 19 20.2% 25 7.8% 18 18.2% 31 6.3% 4 2.1% 3 16.7% 26 40.0% 16

Mean: 0.48 0.52 0.47 0.30 0.50 0.63 0.43 0.56 0.00 0.22 0.83 1.35Base: 401 119 282 97 180 124 231 170 64 141 156 40 Q07 Do you intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) today ? Yes 17.6% 106 13.9% 29 19.6% 77 20.1% 34 16.7% 46 16.6% 26 16.0% 57 20.1% 49 9.0% 9 10.0% 20 24.5% 49 27.7% 28No 74.7% 449 80.3% 167 71.8% 282 72.8% 123 71.6% 197 82.2% 129 76.5% 273 72.1% 176 87.0% 87 72.0% 144 75.0% 150 67.3% 68(Don’t know) 7.7% 46 5.8% 12 8.7% 34 7.1% 12 11.6% 32 1.3% 2 7.6% 27 7.8% 19 4.0% 4 18.0% 36 0.5% 1 5.0% 5

Base: 601 208 393 169 275 157 357 244 100 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 5 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q08 And what type of facilities do you intend to visit today ? Those who intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) at Q07 Sports facilities 3.8% 4 0.0% 0 5.2% 4 2.9% 1 4.3% 2 3.8% 1 5.3% 3 2.0% 1 22.2% 2 10.0% 2 0.0% 0 0.0% 0Pubs / bars 4.7% 5 6.9% 2 3.9% 3 8.8% 3 4.3% 2 0.0% 0 7.0% 4 2.0% 1 22.2% 2 5.0% 1 2.0% 1 3.6% 1Restaurants / café 73.6% 78 75.9% 22 72.7% 56 76.5% 26 73.9% 34 69.2% 18 66.7% 38 81.6% 40 33.3% 3 80.0% 16 71.4% 35 85.7% 24Takeaway food 5.7% 6 6.9% 2 5.2% 4 2.9% 1 6.5% 3 7.7% 2 8.8% 5 2.0% 1 22.2% 2 0.0% 0 6.1% 3 3.6% 1Walk about / look around 2.8% 3 0.0% 0 3.9% 3 5.9% 2 2.2% 1 0.0% 0 1.8% 1 4.1% 2 0.0% 0 0.0% 0 2.0% 1 7.1% 2Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 6.6% 7 3.4% 1 7.8% 6 5.9% 2 6.5% 3 7.7% 2 5.3% 3 8.2% 4 0.0% 0 0.0% 0 12.2% 6 3.6% 1(Don’t know) 5.7% 6 6.9% 2 5.2% 4 2.9% 1 4.3% 2 11.5% 3 7.0% 4 4.1% 2 0.0% 0 5.0% 1 8.2% 4 3.6% 1

Base: 106 29 77 34 46 26 57 49 9 20 49 28 Q09 How did you travel to (STUDY CENTRE) today ? Car-driver 61.1% 367 65.4% 136 58.8% 231 60.4% 102 71.3% 196 43.9% 69 67.2% 240 52.0% 127 44.0% 44 85.5% 171 48.5% 97 54.5% 55Car-passenger 5.8% 35 0.5% 1 8.7% 34 5.9% 10 5.1% 14 7.0% 11 4.2% 15 8.2% 20 2.0% 2 6.0% 12 8.5% 17 4.0% 4Bus / coach 3.5% 21 2.9% 6 3.8% 15 1.2% 2 1.5% 4 9.6% 15 1.1% 4 7.0% 17 1.0% 1 0.0% 0 8.5% 17 3.0% 3Train / Tube 0.8% 5 1.4% 3 0.5% 2 1.8% 3 0.7% 2 0.0% 0 0.6% 2 1.2% 3 1.0% 1 0.5% 1 1.5% 3 0.0% 0Taxi 0.8% 5 0.0% 0 1.3% 5 0.6% 1 1.1% 3 0.6% 1 0.3% 1 1.6% 4 0.0% 0 0.0% 0 2.5% 5 0.0% 0Walked 25.1% 151 27.4% 57 23.9% 94 27.2% 46 18.5% 51 34.4% 54 23.8% 85 27.0% 66 50.0% 50 5.0% 10 26.0% 52 38.6% 39Bicycle 1.3% 8 1.4% 3 1.3% 5 1.8% 3 0.7% 2 1.9% 3 1.7% 6 0.8% 2 1.0% 1 2.0% 4 1.5% 3 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mobility scooter 0.5% 3 0.0% 0 0.8% 3 0.0% 0 0.0% 0 1.9% 3 0.0% 0 1.2% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0Motorcycle 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0(Refused) 0.8% 5 0.5% 1 1.0% 4 1.2% 2 0.7% 2 0.6% 1 1.1% 4 0.4% 1 1.0% 1 1.0% 2 1.0% 2 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 6 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q10 At which bus stop in (STUDY CENTRE) did you arrive at today ? Those who travelled by Bus / coach at Q09 Baldock: High Street 4.8% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 6.7% 1 25.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0Hitchin Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin: Queen Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth: Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gernon Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Station Road 52.4% 11 33.3% 2 60.0% 9 50.0% 1 25.0% 1 60.0% 9 50.0% 2 52.9% 9 0.0% 0 0.0% 0 64.7% 11 0.0% 0Royston: Baldock Street 9.5% 2 16.7% 1 6.7% 1 0.0% 0 25.0% 1 6.7% 1 0.0% 0 11.8% 2 0.0% 0 0.0% 0 0.0% 0 66.7% 2Barkway Street 4.8% 1 0.0% 0 6.7% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1Kneesworth Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other: Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 28.6% 6 50.0% 3 20.0% 3 0.0% 0 50.0% 2 26.7% 4 25.0% 1 29.4% 5 0.0% 0 0.0% 0 35.3% 6 0.0% 0

Base: 21 6 15 2 4 15 4 17 1 0 17 3

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by Demographics & location North Hertfordshire In-Street Survey Page 7 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q11 Which other shopping centres or towns do you use regularly, (i.e. at least every three months) ? No other centre 8.2% 49 10.1% 21 7.1% 28 0.6% 1 3.3% 9 24.8% 39 4.8% 17 13.1% 32 15.0% 15 0.5% 1 13.5% 27 5.9% 6Baldock 6.0% 36 6.7% 14 5.6% 22 4.7% 8 5.5% 15 8.3% 13 5.3% 19 7.0% 17 0.0% 0 0.0% 0 14.5% 29 6.9% 7Bedford 3.3% 20 2.9% 6 3.6% 14 5.9% 10 2.5% 7 1.9% 3 3.6% 13 2.9% 7 2.0% 2 3.5% 7 3.5% 7 4.0% 4Bishop’s Stortford 1.3% 8 1.0% 2 1.5% 6 1.8% 3 1.8% 5 0.0% 0 1.7% 6 0.8% 2 0.0% 0 0.0% 0 0.5% 1 6.9% 7Cambridge 16.8% 101 14.4% 30 18.1% 71 23.1% 39 16.7% 46 10.2% 16 15.7% 56 18.4% 45 7.0% 7 0.0% 0 11.5% 23 70.3% 71Central London 2.5% 15 4.8% 10 1.3% 5 2.4% 4 3.6% 10 0.6% 1 2.5% 9 2.5% 6 4.0% 4 0.5% 1 2.0% 4 5.9% 6Hatfield 2.5% 15 4.8% 10 1.3% 5 3.0% 5 2.5% 7 1.9% 3 2.5% 9 2.5% 6 0.0% 0 0.0% 0 2.5% 5 9.9% 10Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hertford 1.7% 10 1.0% 2 2.0% 8 2.4% 4 2.2% 6 0.0% 0 1.1% 4 2.5% 6 1.0% 1 0.0% 0 0.5% 1 7.9% 8Hitchin 25.3% 152 22.1% 46 27.0% 106 16.6% 28 23.3% 64 38.2% 60 26.3% 94 23.8% 58 43.0% 43 0.0% 0 44.0% 88 20.8% 21Letchworth Garden City 15.3% 92 11.1% 23 17.6% 69 13.6% 23 14.9% 41 17.8% 28 16.2% 58 13.9% 34 59.0% 59 4.5% 9 0.0% 0 23.8% 24Luton 15.8% 95 11.5% 24 18.1% 71 14.2% 24 23.6% 65 3.8% 6 16.8% 60 14.3% 35 3.0% 3 38.0% 76 7.0% 14 2.0% 2Milton Keynes 9.8% 59 12.0% 25 8.7% 34 10.7% 18 11.6% 32 5.7% 9 10.4% 37 9.0% 22 30.0% 30 3.5% 7 8.5% 17 5.0% 5Royston 0.7% 4 0.5% 1 0.8% 3 0.6% 1 1.1% 3 0.0% 0 0.6% 2 0.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0St Albans 2.5% 15 4.8% 10 1.3% 5 3.6% 6 3.3% 9 0.0% 0 2.8% 10 2.0% 5 0.0% 0 3.5% 7 1.5% 3 5.0% 5Stevenage 42.1% 253 36.1% 75 45.3% 178 52.1% 88 42.2% 116 31.2% 49 40.3% 144 44.7% 109 8.0% 8 45.5% 91 53.5% 107 46.5% 47Waltham Abbey 0.5% 3 0.5% 1 0.5% 2 0.0% 0 0.7% 2 0.6% 1 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.5% 1 2.0% 2Ware 0.8% 5 0.5% 1 1.0% 4 0.0% 0 1.8% 5 0.0% 0 1.4% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 2 3.0% 3Watford 2.8% 17 4.3% 9 2.0% 8 4.1% 7 2.5% 7 1.9% 3 3.4% 12 2.0% 5 0.0% 0 3.0% 6 5.0% 10 1.0% 1Welwyn Garden City 14.6% 88 13.5% 28 15.3% 60 8.9% 15 14.2% 39 21.7% 34 15.1% 54 13.9% 34 50.0% 50 0.0% 0 14.5% 29 8.9% 9Other 3.5% 21 3.4% 7 3.6% 14 3.6% 6 2.9% 8 4.5% 7 3.4% 12 3.7% 9 0.0% 0 1.0% 2 5.5% 11 7.9% 8Biggleswade 0.7% 4 0.0% 0 1.0% 4 0.6% 1 0.4% 1 1.3% 2 0.3% 1 1.2% 3 0.0% 0 0.0% 0 1.5% 3 1.0% 1Cheshunt 0.8% 5 0.5% 1 1.0% 4 0.0% 0 1.5% 4 0.6% 1 0.6% 2 1.2% 3 0.0% 0 0.0% 0 0.5% 1 4.0% 4Harlow 0.5% 3 0.0% 0 0.8% 3 0.0% 0 0.4% 1 1.3% 2 0.3% 1 0.8% 2 0.0% 0 0.0% 0 1.0% 2 1.0% 1North London 0.7% 4 1.9% 4 0.0% 0 0.6% 1 1.1% 3 0.0% 0 1.1% 4 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0(Don’t know) 1.2% 7 2.4% 5 0.5% 2 0.0% 0 0.7% 2 3.2% 5 0.8% 3 1.6% 4 4.0% 4 0.0% 0 1.5% 3 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Q12 Approximately how much time will you spend in the shopping area in (STUDY CENTRE) today? 0-15 minutes 7.3% 44 9.1% 19 6.4% 25 8.3% 14 5.5% 15 9.6% 15 6.7% 24 8.2% 20 15.0% 15 0.0% 0 7.5% 15 13.9% 1416-30 minutes 12.8% 77 12.5% 26 13.0% 51 14.2% 24 10.5% 29 15.3% 24 13.4% 48 11.9% 29 27.0% 27 1.5% 3 15.0% 30 16.8% 1731 minutes – under 1 hour 36.8% 221 45.2% 94 32.3% 127 38.5% 65 36.4% 100 35.7% 56 40.1% 143 32.0% 78 33.0% 33 51.5% 103 28.0% 56 28.7% 291 – 1 ½ hours 27.8% 167 17.8% 37 33.1% 130 24.9% 42 37.1% 102 14.7% 23 27.2% 97 28.7% 70 8.0% 8 43.5% 87 24.0% 48 23.8% 24Over 1 ½ - 2 hours 6.5% 39 5.3% 11 7.1% 28 5.3% 9 3.6% 10 12.7% 20 5.3% 19 8.2% 20 4.0% 4 2.5% 5 13.0% 26 4.0% 4Over 2-3 hours 1.8% 11 1.4% 3 2.0% 8 0.6% 1 1.8% 5 3.2% 5 2.0% 7 1.6% 4 2.0% 2 1.0% 2 3.0% 6 1.0% 1Over 3 hours 4.3% 26 3.4% 7 4.8% 19 5.9% 10 2.9% 8 5.1% 8 3.9% 14 4.9% 12 8.0% 8 0.0% 0 7.0% 14 4.0% 4(Don’t know) 2.7% 16 5.3% 11 1.3% 5 2.4% 4 2.2% 6 3.8% 6 1.4% 5 4.5% 11 3.0% 3 0.0% 0 2.5% 5 7.9% 8Base: 601 208 393 169 275 157 357 244 100 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 8 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q13 How often do you shop in (STUDY CENTRE) ? Everyday 11.1% 67 13.5% 28 9.9% 39 14.8% 25 6.5% 18 15.3% 24 12.0% 43 9.8% 24 2.0% 2 11.5% 23 17.0% 34 7.9% 82-3 times a week 36.4% 219 37.0% 77 36.1% 142 33.7% 57 31.3% 86 48.4% 76 35.3% 126 38.1% 93 57.0% 57 30.5% 61 38.0% 76 24.8% 25Once a week 30.1% 181 19.7% 41 35.6% 140 25.4% 43 38.9% 107 19.7% 31 29.7% 106 30.7% 75 23.0% 23 40.5% 81 20.5% 41 35.6% 36Once a fortnight 5.8% 35 4.8% 10 6.4% 25 5.3% 9 4.7% 13 8.3% 13 4.8% 17 7.4% 18 5.0% 5 1.0% 2 8.5% 17 10.9% 11Once a month 2.8% 17 2.9% 6 2.8% 11 2.4% 4 2.9% 8 3.2% 5 2.2% 8 3.7% 9 3.0% 3 0.5% 1 5.0% 10 3.0% 3Less than once a month 7.0% 42 10.1% 21 5.3% 21 11.2% 19 6.9% 19 2.5% 4 8.7% 31 4.5% 11 0.0% 0 9.5% 19 6.0% 12 10.9% 11Never 3.8% 23 8.7% 18 1.3% 5 4.7% 8 5.1% 14 0.6% 1 4.8% 17 2.5% 6 9.0% 9 5.0% 10 1.5% 3 1.0% 1(Don’t know) 2.7% 16 2.9% 6 2.5% 10 2.4% 4 3.6% 10 1.3% 2 2.5% 9 2.9% 7 1.0% 1 1.5% 3 3.0% 6 5.9% 6(Refused) 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14A Please rate (STUDY CENTRE) in respect of Availability of parking Very good 16.0% 96 15.4% 32 16.3% 64 13.0% 22 14.5% 40 21.7% 34 15.7% 56 16.4% 40 34.0% 34 2.5% 5 19.0% 38 18.8% 19Quite good 34.1% 205 35.6% 74 33.3% 131 29.6% 50 38.5% 106 31.2% 49 32.2% 115 36.9% 90 32.0% 32 37.5% 75 35.0% 70 27.7% 28Neither good nor poor 21.8% 131 23.1% 48 21.1% 83 29.6% 50 25.5% 70 7.0% 11 27.2% 97 13.9% 34 7.0% 7 48.5% 97 6.0% 12 14.9% 15Quite Poor 10.6% 64 10.1% 21 10.9% 43 13.6% 23 12.4% 34 4.5% 7 12.0% 43 8.6% 21 5.0% 5 11.5% 23 7.0% 14 21.8% 22Very Poor 8.2% 49 5.8% 12 9.4% 37 10.1% 17 4.7% 13 12.1% 19 7.3% 26 9.4% 23 8.0% 8 0.0% 0 13.5% 27 13.9% 14(Don’t know) 9.3% 56 10.1% 21 8.9% 35 4.1% 7 4.4% 12 23.6% 37 5.6% 20 14.8% 36 14.0% 14 0.0% 0 19.5% 39 3.0% 3Mean: 3.43 3.50 3.40 3.23 3.48 3.60 3.39 3.50 3.92 3.31 3.48 3.16

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14B Please rate (STUDY CENTRE) in respect of Parking charges Very good 15.1% 91 16.8% 35 14.2% 56 11.8% 20 13.5% 37 21.7% 34 14.0% 50 16.8% 41 51.0% 51 0.0% 0 17.5% 35 5.0% 5Quite good 15.5% 93 16.3% 34 15.0% 59 13.0% 22 13.8% 38 21.0% 33 13.2% 47 18.9% 46 12.0% 12 7.0% 14 27.0% 54 12.9% 13Neither good nor poor 29.6% 178 28.4% 59 30.3% 119 37.3% 63 35.6% 98 10.8% 17 35.3% 126 21.3% 52 14.0% 14 57.0% 114 10.5% 21 28.7% 29Quite Poor 19.6% 118 20.7% 43 19.1% 75 23.1% 39 25.1% 69 6.4% 10 21.6% 77 16.8% 41 0.0% 0 35.0% 70 8.5% 17 30.7% 31Very Poor 8.2% 49 5.8% 12 9.4% 37 8.9% 15 5.8% 16 11.5% 18 6.4% 23 10.7% 26 1.0% 1 0.0% 0 13.5% 27 20.8% 21(Don’t know) 12.0% 72 12.0% 25 12.0% 47 5.9% 10 6.2% 17 28.7% 45 9.5% 34 15.6% 38 22.0% 22 1.0% 2 23.0% 46 2.0% 2

Mean: 3.11 3.20 3.06 2.96 3.04 3.49 3.07 3.17 4.44 2.72 3.34 2.49Base: 601 208 393 169 275 157 357 244 100 200 200 101

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Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14C Please rate (STUDY CENTRE) in respect of Traffic congestion Very good 12.8% 77 11.1% 23 13.7% 54 8.9% 15 10.5% 29 21.0% 33 10.9% 39 15.6% 38 34.0% 34 0.0% 0 19.0% 38 5.0% 5Quite good 36.6% 220 36.1% 75 36.9% 145 38.5% 65 38.5% 106 31.2% 49 39.8% 142 32.0% 78 38.0% 38 41.0% 82 35.5% 71 28.7% 29Neither good nor poor 29.6% 178 31.3% 65 28.8% 113 32.0% 54 35.3% 97 17.2% 27 31.4% 112 27.0% 66 5.0% 5 45.0% 90 15.0% 30 52.5% 53Quite Poor 8.0% 48 8.2% 17 7.9% 31 11.8% 20 8.4% 23 3.2% 5 8.4% 30 7.4% 18 3.0% 3 14.0% 28 6.0% 12 5.0% 5Very Poor 4.0% 24 3.8% 8 4.1% 16 3.0% 5 1.5% 4 9.6% 15 2.8% 10 5.7% 14 0.0% 0 0.0% 0 10.0% 20 4.0% 4(Don’t know) 9.0% 54 9.6% 20 8.7% 34 5.9% 10 5.8% 16 17.8% 28 6.7% 24 12.3% 30 20.0% 20 0.0% 0 14.5% 29 5.0% 5

Mean: 3.51 3.47 3.53 3.41 3.51 3.62 3.51 3.50 4.29 3.27 3.56 3.27

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14D Please rate (STUDY CENTRE) in respect of Bus service Very good 4.5% 27 3.4% 7 5.1% 20 2.4% 4 1.1% 3 12.7% 20 2.0% 7 8.2% 20 6.0% 6 0.0% 0 10.0% 20 1.0% 1Quite good 9.2% 55 10.1% 21 8.7% 34 7.1% 12 4.7% 13 19.1% 30 6.2% 22 13.5% 33 10.0% 10 0.0% 0 18.0% 36 8.9% 9Neither good nor poor 39.4% 237 43.3% 90 37.4% 147 49.7% 84 52.0% 143 6.4% 10 46.2% 165 29.5% 72 3.0% 3 96.0% 192 2.5% 5 36.6% 37Quite Poor 2.2% 13 2.9% 6 1.8% 7 1.2% 2 2.2% 6 3.2% 5 1.4% 5 3.3% 8 4.0% 4 1.0% 2 3.5% 7 0.0% 0Very Poor 3.7% 22 3.8% 8 3.6% 14 1.8% 3 2.2% 6 8.3% 13 2.5% 9 5.3% 13 0.0% 0 0.0% 0 9.5% 19 3.0% 3(Don’t know) 41.1% 247 36.5% 76 43.5% 171 37.9% 64 37.8% 104 50.3% 79 41.7% 149 40.2% 98 77.0% 77 3.0% 6 56.5% 113 50.5% 51Mean: 3.15 3.10 3.18 3.11 3.01 3.50 3.06 3.27 3.78 2.99 3.36 3.10

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14E Please rate (STUDY CENTRE) in respect of Bus facilities (shelters) Very good 4.5% 27 4.8% 10 4.3% 17 2.4% 4 1.1% 3 12.7% 20 1.7% 6 8.6% 21 8.0% 8 0.0% 0 9.0% 18 1.0% 1Quite good 10.8% 65 11.5% 24 10.4% 41 7.1% 12 6.9% 19 21.7% 34 6.7% 24 16.8% 41 16.0% 16 0.0% 0 20.0% 40 8.9% 9Neither good nor poor 39.3% 236 43.8% 91 36.9% 145 49.1% 83 51.3% 141 7.6% 12 45.9% 164 29.5% 72 2.0% 2 95.5% 191 2.0% 4 38.6% 39Quite Poor 1.7% 10 1.4% 3 1.8% 7 2.4% 4 1.5% 4 1.3% 2 1.7% 6 1.6% 4 0.0% 0 1.0% 2 3.0% 6 2.0% 2Very Poor 3.2% 19 3.4% 7 3.1% 12 1.8% 3 2.2% 6 6.4% 10 2.5% 9 4.1% 10 0.0% 0 0.0% 0 8.0% 16 3.0% 3(Don’t know) 40.6% 244 35.1% 73 43.5% 171 37.3% 63 37.1% 102 50.3% 79 41.5% 148 39.3% 96 74.0% 74 3.5% 7 58.0% 116 46.5% 47

Mean: 3.20 3.20 3.20 3.09 3.05 3.67 3.06 3.40 4.23 2.99 3.45 3.06Base: 601 208 393 169 275 157 357 244 100 200 200 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14F Please rate (STUDY CENTRE) in respect of Personal safety Very good 24.6% 148 21.6% 45 26.2% 103 20.7% 35 18.5% 51 39.5% 62 23.8% 85 25.8% 63 44.0% 44 0.5% 1 44.5% 89 13.9% 14Quite good 54.7% 329 54.3% 113 55.0% 216 53.8% 91 61.8% 170 43.3% 68 57.1% 204 51.2% 125 42.0% 42 88.5% 177 36.0% 72 37.6% 38Neither good nor poor 11.3% 68 13.9% 29 9.9% 39 15.4% 26 12.0% 33 5.7% 9 12.3% 44 9.8% 24 0.0% 0 11.0% 22 4.5% 9 36.6% 37Quite Poor 2.5% 15 1.4% 3 3.1% 12 3.6% 6 1.1% 3 3.8% 6 2.0% 7 3.3% 8 0.0% 0 0.0% 0 4.0% 8 6.9% 7Very Poor 1.3% 8 1.9% 4 1.0% 4 0.6% 1 0.7% 2 3.2% 5 0.8% 3 2.0% 5 0.0% 0 0.0% 0 3.5% 7 1.0% 1(Don’t know) 5.5% 33 6.7% 14 4.8% 19 5.9% 10 5.8% 16 4.5% 7 3.9% 14 7.8% 19 14.0% 14 0.0% 0 7.5% 15 4.0% 4

Mean: 4.05 3.99 4.07 3.96 4.02 4.17 4.05 4.04 4.51 3.90 4.23 3.59

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14G Please rate (STUDY CENTRE) in respect of Range of shops and services available Very good 5.8% 35 6.7% 14 5.3% 21 5.9% 10 4.7% 13 7.6% 12 4.2% 15 8.2% 20 9.0% 9 0.0% 0 11.5% 23 3.0% 3Quite good 33.6% 202 31.7% 66 34.6% 136 32.0% 54 33.8% 93 35.0% 55 35.9% 128 30.3% 74 41.0% 41 46.0% 92 28.5% 57 11.9% 12Neither good nor poor 24.5% 147 30.8% 64 21.1% 83 26.6% 45 29.8% 82 12.7% 20 29.7% 106 16.8% 41 14.0% 14 53.0% 106 10.0% 20 6.9% 7Quite Poor 18.3% 110 13.9% 29 20.6% 81 14.8% 25 16.0% 44 26.1% 41 13.7% 49 25.0% 61 23.0% 23 0.0% 0 27.5% 55 31.7% 32Very Poor 15.1% 91 11.5% 24 17.0% 67 17.8% 30 12.0% 33 17.8% 28 14.3% 51 16.4% 40 0.0% 0 1.0% 2 21.5% 43 45.5% 46(Don’t know) 2.7% 16 5.3% 11 1.3% 5 3.0% 5 3.6% 10 0.6% 1 2.2% 8 3.3% 8 13.0% 13 0.0% 0 1.0% 2 1.0% 1Mean: 2.97 3.09 2.90 2.93 3.03 2.88 3.02 2.89 3.41 3.44 2.81 1.94

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14H Please rate (STUDY CENTRE) in respect of Quality of shops and services available Very good 5.8% 35 6.7% 14 5.3% 21 6.5% 11 4.4% 12 7.6% 12 4.5% 16 7.8% 19 9.0% 9 0.0% 0 11.5% 23 3.0% 3Quite good 39.1% 235 39.9% 83 38.7% 152 32.5% 55 37.5% 103 49.0% 77 40.9% 146 36.5% 89 47.0% 47 45.0% 90 43.0% 86 11.9% 12Neither good nor poor 28.1% 169 30.3% 63 27.0% 106 31.4% 53 33.5% 92 15.3% 24 32.2% 115 22.1% 54 28.0% 28 54.5% 109 10.5% 21 10.9% 11Quite Poor 11.3% 68 7.2% 15 13.5% 53 11.2% 19 11.3% 31 11.5% 18 7.0% 25 17.6% 43 4.0% 4 0.0% 0 17.0% 34 29.7% 30Very Poor 13.1% 79 10.6% 22 14.5% 57 15.4% 26 10.2% 28 15.9% 25 13.4% 48 12.7% 31 0.0% 0 0.5% 1 17.0% 34 43.6% 44(Don’t know) 2.5% 15 5.3% 11 1.0% 4 3.0% 5 3.3% 9 0.6% 1 2.0% 7 3.3% 8 12.0% 12 0.0% 0 1.0% 2 1.0% 1

Mean: 3.13 3.26 3.07 3.04 3.15 3.21 3.16 3.09 3.69 3.44 3.15 2.00Base: 601 208 393 169 275 157 357 244 100 200 200 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14I Please rate (STUDY CENTRE) in respect of Daytime entertainment/leisure facilities Very good 3.8% 23 4.3% 9 3.6% 14 1.8% 3 3.3% 9 7.0% 11 3.4% 12 4.5% 11 7.0% 7 0.0% 0 5.5% 11 5.0% 5Quite good 18.3% 110 18.8% 39 18.1% 71 14.8% 25 14.2% 39 29.3% 46 14.3% 51 24.2% 59 27.0% 27 7.5% 15 31.0% 62 5.9% 6Neither good nor poor 40.6% 244 45.2% 94 38.2% 150 48.5% 82 52.7% 145 10.8% 17 48.7% 174 28.7% 70 16.0% 16 90.0% 180 13.5% 27 20.8% 21Quite Poor 9.7% 58 8.2% 17 10.4% 41 11.8% 20 8.4% 23 9.6% 15 6.4% 23 14.3% 35 0.0% 0 0.5% 1 11.0% 22 34.7% 35Very Poor 10.3% 62 6.7% 14 12.2% 48 11.8% 20 7.3% 20 14.0% 22 9.8% 35 11.1% 27 0.0% 0 0.0% 0 15.0% 30 31.7% 32(Don’t know) 17.3% 104 16.8% 35 17.6% 69 11.2% 19 14.2% 39 29.3% 46 17.4% 62 17.2% 42 50.0% 50 2.0% 4 24.0% 48 2.0% 2

Mean: 2.95 3.07 2.88 2.81 2.97 3.08 2.94 2.96 3.82 3.07 3.01 2.16

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14J Please rate (STUDY CENTRE) in respect of Evening entertainment and leisure facilities Very good 5.5% 33 4.3% 9 6.1% 24 3.6% 6 6.2% 17 6.4% 10 5.6% 20 5.3% 13 10.0% 10 0.0% 0 8.0% 16 6.9% 7Quite good 18.3% 110 18.3% 38 18.3% 72 16.0% 27 15.3% 42 26.1% 41 15.7% 56 22.1% 54 33.0% 33 8.5% 17 24.5% 49 10.9% 11Neither good nor poor 40.4% 243 47.1% 98 36.9% 145 52.1% 88 50.2% 138 10.8% 17 47.3% 169 30.3% 74 8.0% 8 91.5% 183 11.0% 22 29.7% 30Quite Poor 9.7% 58 8.7% 18 10.2% 40 10.7% 18 8.4% 23 10.8% 17 7.6% 27 12.7% 31 0.0% 0 0.0% 0 15.0% 30 27.7% 28Very Poor 7.3% 44 5.3% 11 8.4% 33 7.1% 12 6.2% 17 9.6% 15 6.2% 22 9.0% 22 0.0% 0 0.0% 0 13.0% 26 17.8% 18(Don’t know) 18.8% 113 16.3% 34 20.1% 79 10.7% 18 13.8% 38 36.3% 57 17.6% 63 20.5% 50 49.0% 49 0.0% 0 28.5% 57 6.9% 7Mean: 3.06 3.09 3.04 2.98 3.08 3.14 3.09 3.03 4.04 3.09 2.99 2.59

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14K Please rate (STUDY CENTRE) in respect of Town Centre events Very good 4.0% 24 3.4% 7 4.3% 17 3.6% 6 3.6% 10 5.1% 8 3.9% 14 4.1% 10 5.0% 5 0.0% 0 6.5% 13 5.9% 6Quite good 27.0% 162 26.4% 55 27.2% 107 19.5% 33 30.5% 84 28.7% 45 23.2% 83 32.4% 79 13.0% 13 31.5% 63 37.5% 75 10.9% 11Neither good nor poor 34.3% 206 38.0% 79 32.3% 127 45.0% 76 37.8% 104 16.6% 26 40.6% 145 25.0% 61 9.0% 9 68.0% 136 12.5% 25 35.6% 36Quite Poor 6.7% 40 8.2% 17 5.9% 23 8.3% 14 5.1% 14 7.6% 12 4.2% 15 10.2% 25 0.0% 0 0.0% 0 9.5% 19 20.8% 21Very Poor 7.2% 43 5.3% 11 8.1% 32 8.9% 15 5.8% 16 7.6% 12 7.3% 26 7.0% 17 0.0% 0 0.0% 0 10.5% 21 21.8% 22(Don’t know) 21.0% 126 18.8% 39 22.1% 87 14.8% 25 17.1% 47 34.4% 54 20.7% 74 21.3% 52 73.0% 73 0.5% 1 23.5% 47 5.0% 5

Mean: 3.18 3.18 3.18 3.01 3.25 3.24 3.16 3.21 3.85 3.32 3.26 2.56Base: 601 208 393 169 275 157 357 244 100 200 200 101

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Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14L Please rate (STUDY CENTRE) in respect of Liveliness / street life / character Very good 5.0% 30 4.3% 9 5.3% 21 4.7% 8 3.6% 10 7.6% 12 4.8% 17 5.3% 13 7.0% 7 0.0% 0 8.5% 17 5.9% 6Quite good 34.3% 206 35.6% 74 33.6% 132 26.6% 45 38.5% 106 35.0% 55 30.8% 110 39.3% 96 32.0% 32 44.5% 89 34.5% 69 15.8% 16Neither good nor poor 29.0% 174 35.1% 73 25.7% 101 39.1% 66 30.2% 83 15.9% 25 33.6% 120 22.1% 54 8.0% 8 55.5% 111 15.0% 30 24.8% 25Quite Poor 9.0% 54 7.2% 15 9.9% 39 11.8% 20 6.5% 18 10.2% 16 7.8% 28 10.7% 26 0.0% 0 0.0% 0 14.0% 28 25.7% 26Very Poor 8.0% 48 6.7% 14 8.7% 34 7.1% 12 8.0% 22 8.9% 14 8.4% 30 7.4% 18 0.0% 0 0.0% 0 12.5% 25 22.8% 23(Don’t know) 14.8% 89 11.1% 23 16.8% 66 10.7% 18 13.1% 36 22.3% 35 14.6% 52 15.2% 37 53.0% 53 0.0% 0 15.5% 31 5.0% 5

Mean: 3.23 3.26 3.20 3.11 3.27 3.29 3.18 3.29 3.98 3.45 3.15 2.54

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14M Please rate (STUDY CENTRE) in respect of Quality / number of places to eat-drink Very good 8.8% 53 9.6% 20 8.4% 33 7.1% 12 6.9% 19 14.0% 22 7.8% 28 10.2% 25 17.0% 17 0.0% 0 11.0% 22 13.9% 14Quite good 43.4% 261 40.4% 84 45.0% 177 37.3% 63 40.7% 112 54.8% 86 38.7% 138 50.4% 123 48.0% 48 31.0% 62 51.5% 103 47.5% 48Neither good nor poor 31.8% 191 37.5% 78 28.8% 113 44.4% 75 37.5% 103 8.3% 13 37.8% 135 23.0% 56 2.0% 2 68.5% 137 11.0% 22 29.7% 30Quite Poor 4.0% 24 2.9% 6 4.6% 18 4.1% 7 3.3% 9 5.1% 8 4.2% 15 3.7% 9 0.0% 0 0.5% 1 9.5% 19 4.0% 4Very Poor 3.5% 21 1.0% 2 4.8% 19 2.4% 4 1.8% 5 7.6% 12 3.1% 11 4.1% 10 0.0% 0 0.0% 0 10.0% 20 1.0% 1(Don’t know) 8.5% 51 8.7% 18 8.4% 33 4.7% 8 9.8% 27 10.2% 16 8.4% 30 8.6% 21 33.0% 33 0.0% 0 7.0% 14 4.0% 4Mean: 3.55 3.60 3.52 3.45 3.53 3.70 3.48 3.65 4.22 3.31 3.47 3.72

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14N Please rate (STUDY CENTRE) in respect of General shopping environment Very good 7.5% 45 7.2% 15 7.6% 30 6.5% 11 5.5% 15 12.1% 19 6.4% 23 9.0% 22 16.0% 16 0.0% 0 12.5% 25 4.0% 4Quite good 55.7% 335 55.3% 115 56.0% 220 52.1% 88 56.4% 155 58.6% 92 54.3% 194 57.8% 141 61.0% 61 73.0% 146 51.5% 103 24.8% 25Neither good nor poor 17.1% 103 21.2% 44 15.0% 59 21.3% 36 19.6% 54 8.3% 13 21.0% 75 11.5% 28 2.0% 2 27.0% 54 13.0% 26 20.8% 21Quite Poor 7.2% 43 5.8% 12 7.9% 31 8.9% 15 6.2% 17 7.0% 11 7.6% 27 6.6% 16 0.0% 0 0.0% 0 9.0% 18 24.8% 25Very Poor 7.0% 42 4.8% 10 8.1% 32 6.5% 11 6.2% 17 8.9% 14 7.3% 26 6.6% 16 0.0% 0 0.0% 0 9.0% 18 23.8% 24(Don’t know) 5.5% 33 5.8% 12 5.3% 21 4.7% 8 6.2% 17 5.1% 8 3.4% 12 8.6% 21 21.0% 21 0.0% 0 5.0% 10 2.0% 2

Mean: 3.52 3.58 3.50 3.45 3.52 3.61 3.47 3.61 4.18 3.73 3.52 2.60Base: 601 208 393 169 275 157 357 244 100 200 200 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14O Please rate (STUDY CENTRE) in respect of Planting / landscaping Very good 11.3% 68 12.0% 25 10.9% 43 8.3% 14 8.4% 23 19.7% 31 9.0% 32 14.8% 36 16.0% 16 0.5% 1 21.5% 43 7.9% 8Quite good 34.6% 208 29.3% 61 37.4% 147 33.1% 56 29.5% 81 45.2% 71 29.4% 105 42.2% 103 42.0% 42 7.5% 15 44.5% 89 61.4% 62Neither good nor poor 39.4% 237 45.7% 95 36.1% 142 49.1% 83 49.1% 135 12.1% 19 47.3% 169 27.9% 68 13.0% 13 90.5% 181 10.0% 20 22.8% 23Quite Poor 4.0% 24 1.9% 4 5.1% 20 2.4% 4 3.6% 10 6.4% 10 4.5% 16 3.3% 8 2.0% 2 1.0% 2 8.0% 16 4.0% 4Very Poor 4.0% 24 2.9% 6 4.6% 18 1.2% 2 2.5% 7 9.6% 15 4.5% 16 3.3% 8 2.0% 2 0.0% 0 10.0% 20 2.0% 2(Don’t know) 6.7% 40 8.2% 17 5.9% 23 5.9% 10 6.9% 19 7.0% 11 5.3% 19 8.6% 21 25.0% 25 0.5% 1 6.0% 12 2.0% 2

Mean: 3.48 3.50 3.48 3.48 3.40 3.64 3.36 3.68 3.91 3.08 3.63 3.71

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14P Please rate (STUDY CENTRE) in respect of Layout of centre Very good 7.8% 47 7.2% 15 8.1% 32 5.9% 10 5.1% 14 14.7% 23 6.2% 22 10.2% 25 16.0% 16 0.5% 1 13.5% 27 3.0% 3Quite good 49.4% 297 45.2% 94 51.7% 203 46.7% 79 48.0% 132 54.8% 86 46.5% 166 53.7% 131 43.0% 43 50.5% 101 59.5% 119 33.7% 34Neither good nor poor 26.0% 156 32.2% 67 22.6% 89 29.6% 50 30.9% 85 13.4% 21 33.3% 119 15.2% 37 13.0% 13 48.5% 97 8.5% 17 28.7% 29Quite Poor 5.7% 34 5.3% 11 5.9% 23 8.9% 15 4.0% 11 5.1% 8 5.0% 18 6.6% 16 2.0% 2 0.0% 0 7.0% 14 17.8% 18Very Poor 5.0% 30 3.8% 8 5.6% 22 2.4% 4 5.5% 15 7.0% 11 3.9% 14 6.6% 16 1.0% 1 0.0% 0 7.5% 15 13.9% 14(Don’t know) 6.2% 37 6.3% 13 6.1% 24 6.5% 11 6.5% 18 5.1% 8 5.0% 18 7.8% 19 25.0% 25 0.5% 1 4.0% 8 3.0% 3Mean: 3.53 3.50 3.54 3.48 3.46 3.68 3.48 3.59 3.95 3.52 3.67 2.94

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14Q Please rate (STUDY CENTRE) in respect of Size / quality of supermarket(s) Very good 16.3% 98 13.5% 28 17.8% 70 14.2% 24 14.5% 40 21.7% 34 16.2% 58 16.4% 40 53.0% 53 2.0% 4 20.0% 40 1.0% 1Quite good 42.4% 255 38.5% 80 44.5% 175 29.0% 49 44.4% 122 53.5% 84 38.9% 139 47.5% 116 29.0% 29 41.5% 83 57.0% 114 28.7% 29Neither good nor poor 27.5% 165 35.6% 74 23.2% 91 42.0% 71 28.7% 79 9.6% 15 33.3% 119 18.9% 46 1.0% 1 56.5% 113 9.0% 18 32.7% 33Quite Poor 6.5% 39 4.8% 10 7.4% 29 8.9% 15 5.1% 14 6.4% 10 5.9% 21 7.4% 18 1.0% 1 0.0% 0 8.0% 16 21.8% 22Very Poor 2.7% 16 1.9% 4 3.1% 12 1.8% 3 2.2% 6 4.5% 7 2.2% 8 3.3% 8 0.0% 0 0.0% 0 2.5% 5 10.9% 11(Don’t know) 4.7% 28 5.8% 12 4.1% 16 4.1% 7 5.1% 14 4.5% 7 3.4% 12 6.6% 16 16.0% 16 0.0% 0 3.5% 7 5.0% 5

Mean: 3.66 3.60 3.69 3.47 3.67 3.85 3.63 3.71 4.60 3.46 3.87 2.86Base: 601 208 393 169 275 157 357 244 100 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 14 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14R Please rate (STUDY CENTRE) in respect of Public toilets Very good 7.3% 44 5.8% 12 8.1% 32 7.7% 13 3.6% 10 13.4% 21 4.2% 15 11.9% 29 6.0% 6 0.0% 0 9.5% 19 18.8% 19Quite good 17.6% 106 20.2% 42 16.3% 64 12.4% 21 15.6% 43 26.8% 42 14.0% 50 23.0% 56 13.0% 13 1.5% 3 25.0% 50 39.6% 40Neither good nor poor 34.9% 210 40.4% 84 32.1% 126 41.4% 70 45.8% 126 8.9% 14 42.9% 153 23.4% 57 1.0% 1 93.5% 187 5.0% 10 11.9% 12Quite Poor 5.3% 32 5.3% 11 5.3% 21 5.3% 9 5.1% 14 5.7% 9 5.0% 18 5.7% 14 0.0% 0 4.5% 9 7.5% 15 7.9% 8Very Poor 11.3% 68 6.7% 14 13.7% 54 11.2% 19 8.7% 24 15.9% 25 9.0% 32 14.8% 36 0.0% 0 0.0% 0 31.5% 63 5.0% 5(Don’t know) 23.5% 141 21.6% 45 24.4% 96 21.9% 37 21.1% 58 29.3% 46 24.9% 89 21.3% 52 80.0% 80 0.5% 1 21.5% 43 16.8% 17

Mean: 3.06 3.17 3.00 3.00 3.00 3.23 2.99 3.15 4.25 2.97 2.66 3.71

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14S Please rate (STUDY CENTRE) in respect of (HITCHIN/ROYSTON) The market Those in either Hitchin or Royston Very good 4.7% 14 2.7% 3 5.8% 11 4.7% 5 5.2% 9 0.0% 0 5.5% 11 3.0% 3 0.0% 0 6.5% 13 0.0% 0 1.0% 1Quite good 39.5% 119 27.9% 31 46.3% 88 34.9% 37 44.8% 78 19.0% 4 40.8% 82 37.0% 37 0.0% 0 52.5% 105 0.0% 0 13.9% 14Neither good nor poor 29.2% 88 47.7% 53 18.4% 35 27.4% 29 31.0% 54 23.8% 5 33.8% 68 20.0% 20 0.0% 0 39.0% 78 0.0% 0 9.9% 10Quite Poor 12.0% 36 9.9% 11 13.2% 25 16.0% 17 9.2% 16 14.3% 3 10.0% 20 16.0% 16 0.0% 0 1.0% 2 0.0% 0 33.7% 34Very Poor 10.6% 32 9.9% 11 11.1% 21 12.3% 13 6.3% 11 38.1% 8 6.5% 13 19.0% 19 0.0% 0 0.0% 0 0.0% 0 31.7% 32(Don’t know) 4.0% 12 1.8% 2 5.3% 10 4.7% 5 3.4% 6 4.8% 1 3.5% 7 5.0% 5 0.0% 0 1.0% 2 0.0% 0 9.9% 10

Mean: 3.16 3.04 3.24 3.04 3.35 2.25 3.30 2.88 0.00 3.65 0.00 2.10

Base: 301 111 190 106 174 21 201 100 0 200 0 101

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by Demographics & location North Hertfordshire In-Street Survey Page 15 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q15 Apart from the recent improvements, what other improvements would you like to see in Baldock ? Those in Baldock Nothing in particular 31.0% 31 26.3% 10 33.9% 21 50.0% 10 28.9% 11 23.8% 10 32.3% 21 28.6% 10 31.0% 31 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 5.0% 5 2.6% 1 6.5% 4 5.0% 1 7.9% 3 2.4% 1 7.7% 5 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

16.0% 16 10.5% 4 19.4% 12 15.0% 3 13.2% 5 19.0% 8 16.9% 11 14.3% 5 16.0% 16 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

3.0% 3 5.3% 2 1.6% 1 0.0% 0 0.0% 0 7.1% 3 1.5% 1 5.7% 2 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Improve the market 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

15.0% 15 7.9% 3 19.4% 12 10.0% 2 18.4% 7 14.3% 6 15.4% 10 14.3% 5 15.0% 15 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

5.0% 5 7.9% 3 3.2% 2 0.0% 0 5.3% 2 7.1% 3 3.1% 2 8.6% 3 5.0% 5 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 3.0% 3 2.6% 1 3.2% 2 0.0% 0 2.6% 1 4.8% 2 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Parking permits 6.0% 6 7.9% 3 4.8% 3 0.0% 0 5.3% 2 9.5% 4 3.1% 2 11.4% 4 6.0% 6 0.0% 0 0.0% 0 0.0% 0(Don’t know) 26.0% 26 42.1% 16 16.1% 10 15.0% 3 31.6% 12 26.2% 11 26.2% 17 25.7% 9 26.0% 26 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics & location North Hertfordshire In-Street Survey Page 16 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q16 What improvements would you like to see made in (STUDY CENTRE) ? Those in either Hitchin, Letchworth or Royston Nothing in particular 28.7% 144 33.5% 57 26.3% 87 36.2% 54 34.6% 82 7.0% 8 33.9% 99 21.5% 45 0.0% 0 61.0% 122 8.0% 16 5.9% 6Increase the range of national

/ multiple chain stores 17.0% 85 14.7% 25 18.1% 60 26.2% 39 12.2% 29 14.8% 17 16.4% 48 17.7% 37 0.0% 0 7.0% 14 15.5% 31 39.6% 40

Increase the range of local / speciality retailers

24.6% 123 19.4% 33 27.2% 90 26.2% 39 20.3% 48 31.3% 36 20.9% 61 29.7% 62 0.0% 0 2.0% 4 29.0% 58 60.4% 61

Improve quality of shops and services

21.0% 105 18.2% 31 22.4% 74 17.5% 26 18.1% 43 31.3% 36 17.5% 51 25.8% 54 0.0% 0 3.5% 7 29.0% 58 39.6% 40

Improve the appearance of the town centre

6.8% 34 7.1% 12 6.6% 22 3.4% 5 6.8% 16 11.3% 13 5.1% 15 9.1% 19 0.0% 0 1.0% 2 9.5% 19 12.9% 13

Improve the market 6.2% 31 4.7% 8 6.9% 23 4.7% 7 7.2% 17 6.1% 7 6.2% 18 6.2% 13 0.0% 0 4.5% 9 1.5% 3 18.8% 19Make the centre safer (more

CCTV, policing, better lighting etc)

0.8% 4 0.0% 0 1.2% 4 1.3% 2 0.8% 2 0.0% 0 1.0% 3 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Remove/reduce traffic congestion

0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Provide more housing in the town-centre

0.8% 4 0.6% 1 0.9% 3 0.7% 1 0.8% 2 0.9% 1 0.3% 1 1.4% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Improve frequency of public transport

0.2% 1 0.6% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Improve car parking availability / reduce parking charges

12.2% 61 12.4% 21 12.1% 40 7.4% 11 17.3% 41 7.8% 9 12.0% 35 12.4% 26 0.0% 0 15.0% 30 5.5% 11 19.8% 20

Provide better entertainment / leisure

3.4% 17 3.5% 6 3.3% 11 4.7% 7 3.0% 7 2.6% 3 2.7% 8 4.3% 9 0.0% 0 1.0% 2 3.0% 6 8.9% 9

Improve quality and range of cafes and restaurants

1.8% 9 1.2% 2 2.1% 7 3.4% 5 1.7% 4 0.0% 0 2.7% 8 0.5% 1 0.0% 0 1.5% 3 2.5% 5 1.0% 1

Improve pedestrian links and facilities in the town centre

4.0% 20 2.9% 5 4.5% 15 4.0% 6 5.9% 14 0.0% 0 5.5% 16 1.9% 4 0.0% 0 8.0% 16 1.0% 2 2.0% 2

Improve food store 0.8% 4 0.6% 1 0.9% 3 0.7% 1 0.4% 1 1.7% 2 0.7% 2 1.0% 2 0.0% 0 0.0% 0 1.5% 3 1.0% 1Other 4.4% 22 2.9% 5 5.1% 17 4.0% 6 3.0% 7 7.8% 9 3.8% 11 5.3% 11 0.0% 0 1.0% 2 10.0% 20 0.0% 0Better toilet facilities 3.2% 16 4.1% 7 2.7% 9 4.0% 6 1.7% 4 5.2% 6 3.1% 9 3.3% 7 0.0% 0 0.0% 0 8.0% 16 0.0% 0Too many vacant shops /

reduce rent rates 3.2% 16 2.4% 4 3.6% 12 2.0% 3 1.7% 4 7.8% 9 4.1% 12 1.9% 4 0.0% 0 0.5% 1 7.0% 14 1.0% 1

More facilities for teenagers / children

1.2% 6 0.0% 0 1.8% 6 0.7% 1 2.1% 5 0.0% 0 0.3% 1 2.4% 5 0.0% 0 0.0% 0 2.5% 5 1.0% 1

Needs a re-vamp 1.0% 5 1.2% 2 0.9% 3 0.0% 0 0.4% 1 3.5% 4 1.0% 3 1.0% 2 0.0% 0 0.0% 0 2.5% 5 0.0% 0Bring back Marks and

Spencer 0.8% 4 0.0% 0 1.2% 4 0.7% 1 0.4% 1 1.7% 2 0.7% 2 1.0% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0

Less charity shops 0.8% 4 0.0% 0 1.2% 4 0.7% 1 0.4% 1 1.7% 2 0.3% 1 1.4% 3 0.0% 0 0.0% 0 1.0% 2 2.0% 2(Don’t know) 7.2% 36 7.6% 13 6.9% 23 2.7% 4 7.2% 17 13.0% 15 3.8% 11 12.0% 25 0.0% 0 1.0% 2 14.5% 29 5.0% 5

Base: 501 170 331 149 237 115 292 209 0 200 200 101

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by Demographics & location North Hertfordshire In-Street Survey Page 17 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q17 Do you think extending the hours of pedestrianisation in the High Street and Market Place is a good idea? Those in Hitchin Yes 6.0% 12 8.9% 7 4.1% 5 8.3% 6 4.8% 6 0.0% 0 5.3% 8 8.2% 4 0.0% 0 6.0% 12 0.0% 0 0.0% 0No 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Depends on the details 63.0% 126 50.6% 40 71.1% 86 68.1% 49 60.3% 76 50.0% 1 59.6% 90 73.5% 36 0.0% 0 63.0% 126 0.0% 0 0.0% 0(Don’t know) 30.5% 61 39.2% 31 24.8% 30 23.6% 17 34.1% 43 50.0% 1 34.4% 52 18.4% 9 0.0% 0 30.5% 61 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Q18 Do you or other members of your household ever come to (STUDY CENTRE) in the evenings? Yes 55.1% 331 49.0% 102 58.3% 229 63.9% 108 65.8% 181 26.8% 42 58.8% 210 49.6% 121 42.0% 42 78.5% 157 34.0% 68 63.4% 64No 43.8% 263 50.0% 104 40.5% 159 33.7% 57 33.5% 92 72.6% 114 40.1% 143 49.2% 120 58.0% 58 20.5% 41 66.0% 132 31.7% 32(Don’t know) 1.2% 7 1.0% 2 1.3% 5 2.4% 4 0.7% 2 0.6% 1 1.1% 4 1.2% 3 0.0% 0 1.0% 2 0.0% 0 5.0% 5

Base: 601 208 393 169 275 157 357 244 100 200 200 101 Q19 What do you or other members of your household do in (STUDY CENTRE) in the evening ? Those who said 'Yes' at Q18 Sports facilities 2.4% 8 0.0% 0 3.5% 8 2.8% 3 2.8% 5 0.0% 0 1.9% 4 3.3% 4 0.0% 0 1.9% 3 1.5% 1 6.3% 4Pubs / bars 47.7% 158 56.9% 58 43.7% 100 71.3% 77 36.5% 66 35.7% 15 44.8% 94 52.9% 64 54.8% 23 35.7% 56 39.7% 27 81.3% 52Restaurants 63.1% 209 60.8% 62 64.2% 147 69.4% 75 60.2% 109 59.5% 25 62.9% 132 63.6% 77 73.8% 31 66.2% 104 44.1% 30 68.8% 44Services (e.g. cash tills) 46.2% 153 41.2% 42 48.5% 111 49.1% 53 54.7% 99 2.4% 1 49.5% 104 40.5% 49 0.0% 0 88.5% 139 0.0% 0 21.9% 14Takeaway food 45.0% 149 38.2% 39 48.0% 110 39.8% 43 56.4% 102 9.5% 4 45.2% 95 44.6% 54 11.9% 5 65.6% 103 1.5% 1 62.5% 40Walk about / look around 2.7% 9 2.9% 3 2.6% 6 2.8% 3 1.7% 3 7.1% 3 1.9% 4 4.1% 5 4.8% 2 0.6% 1 1.5% 1 7.8% 5Theatre 9.1% 30 3.9% 4 11.4% 26 2.8% 3 14.4% 26 2.4% 1 9.5% 20 8.3% 10 0.0% 0 17.2% 27 4.4% 3 0.0% 0Nightclubs 1.5% 5 2.0% 2 1.3% 3 3.7% 4 0.6% 1 0.0% 0 0.5% 1 3.3% 4 0.0% 0 0.6% 1 0.0% 0 6.3% 4Other 0.6% 2 1.0% 1 0.4% 1 0.0% 0 0.0% 0 4.8% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0Cinema 6.9% 23 5.9% 6 7.4% 17 1.9% 2 6.6% 12 21.4% 9 7.1% 15 6.6% 8 0.0% 0 0.0% 0 33.8% 23 0.0% 0(Don’t know / varies) 4.5% 15 3.9% 4 4.8% 11 0.9% 1 6.1% 11 7.1% 3 3.8% 8 5.8% 7 0.0% 0 3.2% 5 11.8% 8 3.1% 2Base: 331 102 229 108 181 42 210 121 42 157 68 64

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by Demographics & location North Hertfordshire In-Street Survey Page 18 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q20 What do you like about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE) ? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 23.9% 65 22.6% 19 24.5% 46 21.1% 20 29.0% 40 12.8% 5 27.3% 47 18.0% 18 0.0% 0 41.2% 47 13.6% 8 17.5% 10Close to home / easy to get

to 47.1% 128 48.8% 41 46.3% 87 48.4% 46 40.6% 56 66.7% 26 42.4% 73 55.0% 55 88.1% 37 21.1% 24 50.8% 30 64.9% 37

Good theatre 5.1% 14 1.2% 1 6.9% 13 2.1% 2 8.7% 12 0.0% 0 5.2% 9 5.0% 5 0.0% 0 11.4% 13 1.7% 1 0.0% 0Good choice of restaurants 25.4% 69 28.6% 24 23.9% 45 28.4% 27 26.8% 37 12.8% 5 29.1% 50 19.0% 19 16.7% 7 44.7% 51 13.6% 8 5.3% 3Good quality of restaurants 8.1% 22 10.7% 9 6.9% 13 6.3% 6 7.2% 10 15.4% 6 7.0% 12 10.0% 10 14.3% 6 4.4% 5 6.8% 4 12.3% 7Good quality of pubs / bars 7.7% 21 8.3% 7 7.4% 14 9.5% 9 5.8% 8 10.3% 4 5.8% 10 11.0% 11 19.0% 8 6.1% 7 3.4% 2 7.0% 4Good choice of pubs / bars 7.0% 19 2.4% 2 9.0% 17 13.7% 13 3.6% 5 2.6% 1 6.4% 11 8.0% 8 7.1% 3 8.8% 10 5.1% 3 5.3% 3Good health/fitness facilities 0.7% 2 0.0% 0 1.1% 2 1.1% 1 0.7% 1 0.0% 0 0.6% 1 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.8% 1Other 1.1% 3 1.2% 1 1.1% 2 2.1% 2 0.7% 1 0.0% 0 1.2% 2 1.0% 1 0.0% 0 0.0% 0 3.4% 2 1.8% 1Friends / relatives go there 2.2% 6 1.2% 1 2.7% 5 4.2% 4 1.4% 2 0.0% 0 2.3% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 10.5% 6Good value 1.1% 3 1.2% 1 1.1% 2 0.0% 0 1.4% 2 2.6% 1 1.2% 2 1.0% 1 0.0% 0 0.0% 0 5.1% 3 0.0% 0Friendly atmosphere /

environment 1.8% 5 3.6% 3 1.1% 2 2.1% 2 1.4% 2 2.6% 1 1.2% 2 3.0% 3 0.0% 0 0.0% 0 8.5% 5 0.0% 0

(Don’t know) 1.5% 4 2.4% 2 1.1% 2 3.2% 3 0.0% 0 2.6% 1 1.2% 2 2.0% 2 4.8% 2 0.9% 1 1.7% 1 0.0% 0(Don’t visit these places in

(STUDY CENTRE)) 0.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

Base: 272 84 188 95 138 39 172 100 42 114 59 57 Q21 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE)? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 68.8% 187 70.2% 59 68.1% 128 69.5% 66 66.7% 92 74.4% 29 64.0% 110 77.0% 77 95.2% 40 67.5% 77 44.1% 26 77.2% 44Poor choice of facilities 6.6% 18 4.8% 4 7.4% 14 9.5% 9 5.8% 8 2.6% 1 7.0% 12 6.0% 6 2.4% 1 0.0% 0 15.3% 9 14.0% 8Too expensive 0.7% 2 1.2% 1 0.5% 1 0.0% 0 1.4% 2 0.0% 0 0.6% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 2Unsafe / poor security /

dangerous 3.7% 10 0.0% 0 5.3% 10 4.2% 4 2.9% 4 5.1% 2 3.5% 6 4.0% 4 2.4% 1 0.0% 0 15.3% 9 0.0% 0

Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car parking charges 1.8% 5 2.4% 2 1.6% 3 1.1% 1 2.9% 4 0.0% 0 2.3% 4 1.0% 1 0.0% 0 2.6% 3 0.0% 0 3.5% 2Lack of public transport 0.4% 1 1.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0Other 4.0% 11 3.6% 3 4.3% 8 3.2% 3 2.2% 3 12.8% 5 4.7% 8 3.0% 3 0.0% 0 0.0% 0 13.6% 8 5.3% 3(Don’t know) 16.9% 46 19.0% 16 16.0% 30 13.7% 13 21.7% 30 7.7% 3 19.8% 34 12.0% 12 2.4% 1 29.8% 34 15.3% 9 3.5% 2

Base: 272 84 188 95 138 39 172 100 42 114 59 57 GEN Gender: Male 34.6% 208 100.0% 208 0.0% 0 36.7% 62 29.1% 80 42.0% 66 37.5% 134 30.3% 74 38.0% 38 39.5% 79 29.5% 59 31.7% 32Female 65.4% 393 0.0% 0 100.0% 393 63.3% 107 70.9% 195 58.0% 91 62.5% 223 69.7% 170 62.0% 62 60.5% 121 70.5% 141 68.3% 69Base: 601 208 393 169 275 157 357 244 100 200 200 101

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AGE Age Group: 18 - 24 years 7.5% 45 4.8% 10 8.9% 35 26.6% 45 0.0% 0 0.0% 0 5.9% 21 9.8% 24 6.0% 6 5.5% 11 8.5% 17 10.9% 1125 - 34 years 20.6% 124 25.0% 52 18.3% 72 73.4% 124 0.0% 0 0.0% 0 24.1% 86 15.6% 38 14.0% 14 30.5% 61 13.0% 26 22.8% 2335 - 44 years 30.8% 185 26.4% 55 33.1% 130 0.0% 0 67.3% 185 0.0% 0 33.1% 118 27.5% 67 24.0% 24 49.0% 98 16.0% 32 30.7% 3145 - 54 years 15.0% 90 12.0% 25 16.5% 65 0.0% 0 32.7% 90 0.0% 0 16.2% 58 13.1% 32 14.0% 14 14.0% 28 15.5% 31 16.8% 1755 - 64 years 10.0% 60 10.1% 21 9.9% 39 0.0% 0 0.0% 0 38.2% 60 9.2% 33 11.1% 27 12.0% 12 0.5% 1 18.5% 37 9.9% 1065+ years 16.1% 97 21.6% 45 13.2% 52 0.0% 0 0.0% 0 61.8% 97 11.5% 41 23.0% 56 30.0% 30 0.5% 1 28.5% 57 8.9% 9

Base: 601 208 393 169 275 157 357 244 100 200 200 101 ETH Ethnicity White – British 95.3% 573 94.7% 197 95.7% 376 94.1% 159 95.3% 262 96.8% 152 95.8% 342 94.7% 231 89.0% 89 97.5% 195 94.5% 189 99.0% 100White – Irish 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Any other white background 1.0% 6 0.5% 1 1.3% 5 1.2% 2 1.1% 3 0.6% 1 0.8% 3 1.2% 3 4.0% 4 0.5% 1 0.5% 1 0.0% 0Black – Caribbean 0.7% 4 0.5% 1 0.8% 3 1.2% 2 0.4% 1 0.6% 1 0.3% 1 1.2% 3 1.0% 1 0.0% 0 1.5% 3 0.0% 0Black – African 0.3% 2 0.5% 1 0.3% 1 0.6% 1 0.4% 1 0.0% 0 0.3% 1 0.4% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mixed – Caribbean 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0White - White and black

African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian – Chinese 0.3% 2 0.5% 1 0.3% 1 0.0% 0 0.7% 2 0.0% 0 0.6% 2 0.0% 0 1.0% 1 0.5% 1 0.0% 0 0.0% 0Asian – Indian 1.2% 7 1.9% 4 0.8% 3 0.6% 1 1.5% 4 1.3% 2 1.1% 4 1.2% 3 3.0% 3 0.5% 1 1.5% 3 0.0% 0Asian – Pakistani 0.5% 3 1.4% 3 0.0% 0 0.6% 1 0.7% 2 0.0% 0 0.6% 2 0.4% 1 2.0% 2 0.5% 1 0.0% 0 0.0% 0Asian – Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / refused) 0.3% 2 0.0% 0 0.5% 2 0.6% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 2 0.0% 0 0.5% 1 0.5% 1 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101

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REL Please indicate your religion or belief (None) 17.6% 106 16.3% 34 18.3% 72 16.6% 28 20.4% 56 14.0% 22 13.2% 47 24.2% 59 2.0% 2 0.5% 1 16.0% 32 70.3% 71Buddhist 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Christian 68.1% 409 66.8% 139 68.7% 270 71.6% 121 58.5% 161 80.9% 127 71.4% 255 63.1% 154 91.0% 91 67.0% 134 77.5% 155 28.7% 29Jewish 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Hindu 0.5% 3 0.5% 1 0.5% 2 0.0% 0 0.7% 2 0.6% 1 0.6% 2 0.4% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Sikh 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Muslim 0.3% 2 1.0% 2 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.3% 1 0.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 3 0.5% 1 0.5% 2 1.2% 2 0.4% 1 0.0% 0 0.3% 1 0.8% 2 0.0% 0 0.5% 1 1.0% 2 0.0% 0(Refused) 12.5% 75 14.9% 31 11.2% 44 8.9% 15 19.3% 53 4.5% 7 14.3% 51 9.8% 24 2.0% 2 31.5% 63 4.5% 9 1.0% 1Base: 601 208 393 169 275 157 357 244 100 200 200 101 LAN Where English is not your first language, please specify your main language Other language 0.5% 3 0.5% 1 0.5% 2 0.6% 1 0.7% 2 0.0% 0 0.6% 2 0.4% 1 2.0% 2 0.5% 1 0.0% 0 0.0% 0(No other language / English

is my first language) 96.7% 581 97.1% 202 96.4% 379 96.5% 163 95.6% 263 98.7% 155 96.4% 344 97.1% 237 94.0% 94 97.0% 194 96.5% 193 99.0% 100

(Don’t know / varies) 1.3% 8 1.4% 3 1.3% 5 2.4% 4 1.1% 3 0.6% 1 1.4% 5 1.2% 3 3.0% 3 1.0% 2 1.0% 2 1.0% 1(Refused) 1.5% 9 1.0% 2 1.8% 7 0.6% 1 2.5% 7 0.6% 1 1.7% 6 1.2% 3 1.0% 1 1.5% 3 2.5% 5 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101 DIS Do you consider you have a disability? If so, what is the nature of your disability? Disability 1.3% 8 2.4% 5 0.8% 3 1.2% 2 0.0% 0 3.8% 6 0.6% 2 2.5% 6 0.0% 0 0.0% 0 2.5% 5 3.0% 3(No disabilities) 96.3% 579 95.7% 199 96.7% 380 97.6% 165 98.9% 272 90.4% 142 97.5% 348 94.7% 231 98.0% 98 98.5% 197 94.0% 188 95.1% 96Arthritis 0.3% 2 0.5% 1 0.3% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Don’t know / varies) 1.5% 9 0.5% 1 2.0% 8 1.2% 2 1.1% 3 2.5% 4 1.4% 5 1.6% 4 1.0% 1 1.5% 3 2.0% 4 1.0% 1(Refused) 0.5% 3 1.0% 2 0.3% 1 0.0% 0 0.0% 0 1.9% 3 0.6% 2 0.4% 1 1.0% 1 0.0% 0 0.5% 1 1.0% 1

Base: 601 208 393 169 275 157 357 244 100 200 200 101 SEG Occupation of Chief Wage Earner: AB 13.0% 78 13.0% 27 13.0% 51 9.5% 16 16.0% 44 11.5% 18 21.8% 78 0.0% 0 24.0% 24 4.5% 9 16.5% 33 11.9% 12C1 46.4% 279 51.4% 107 43.8% 172 53.8% 91 48.0% 132 35.7% 56 78.2% 279 0.0% 0 41.0% 41 71.0% 142 29.0% 58 37.6% 38C2 24.5% 147 20.7% 43 26.5% 104 24.9% 42 27.6% 76 18.5% 29 0.0% 0 60.2% 147 18.0% 18 23.5% 47 22.5% 45 36.6% 37DE 16.1% 97 14.9% 31 16.8% 66 11.8% 20 8.4% 23 34.4% 54 0.0% 0 39.8% 97 17.0% 17 1.0% 2 32.0% 64 13.9% 14Base: 601 208 393 169 275 157 357 244 100 200 200 101

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ADU Number of adults (incl Resp.): One 15.6% 94 17.3% 36 14.8% 58 12.4% 21 7.3% 20 33.8% 53 11.2% 40 22.1% 54 18.0% 18 5.0% 10 29.5% 59 6.9% 7Two 61.6% 370 61.5% 128 61.6% 242 66.9% 113 59.3% 163 59.9% 94 65.5% 234 55.7% 136 78.0% 78 60.0% 120 53.0% 106 65.3% 66Three or more 21.5% 129 20.2% 42 22.1% 87 19.5% 33 32.4% 89 4.5% 7 22.4% 80 20.1% 49 4.0% 4 34.5% 69 14.5% 29 26.7% 27(Refused) 1.3% 8 1.0% 2 1.5% 6 1.2% 2 1.1% 3 1.9% 3 0.8% 3 2.0% 5 0.0% 0 0.5% 1 3.0% 6 1.0% 1

Base: 601 208 393 169 275 157 357 244 100 200 200 101 CHI No. of children 15 years and under: One 24.6% 148 19.2% 40 27.5% 108 33.7% 57 32.4% 89 1.3% 2 26.6% 95 21.7% 53 23.0% 23 38.0% 76 14.0% 28 20.8% 21Two 14.5% 87 9.6% 20 17.0% 67 12.4% 21 23.3% 64 1.3% 2 13.4% 48 16.0% 39 11.0% 11 15.5% 31 11.5% 23 21.8% 22Three or more 2.5% 15 1.4% 3 3.1% 12 1.8% 3 4.0% 11 0.6% 1 1.4% 5 4.1% 10 2.0% 2 0.5% 1 2.5% 5 6.9% 7(None) 58.4% 351 69.7% 145 52.4% 206 52.1% 88 40.4% 111 96.8% 152 58.5% 209 58.2% 142 64.0% 64 46.0% 92 72.0% 144 50.5% 51

Base: 601 208 393 169 275 157 357 244 100 200 200 101 DAY Day of Interview: Monday 12.5% 75 11.5% 24 13.0% 51 11.2% 19 12.4% 34 14.0% 22 14.0% 50 10.2% 25 0.0% 0 12.5% 25 25.0% 50 0.0% 0Tuesday 12.6% 76 16.3% 34 10.7% 42 17.8% 30 14.9% 41 3.2% 5 14.3% 51 10.2% 25 0.0% 0 25.5% 51 0.0% 0 24.8% 25Wednesday 28.3% 170 27.9% 58 28.5% 112 24.9% 42 30.5% 84 28.0% 44 28.9% 103 27.5% 67 20.0% 20 24.5% 49 37.5% 75 25.7% 26Thursday 8.3% 50 8.7% 18 8.1% 32 5.9% 10 10.2% 28 7.6% 12 8.7% 31 7.8% 19 25.0% 25 12.5% 25 0.0% 0 0.0% 0Friday 16.8% 101 18.3% 38 16.0% 63 16.0% 27 14.9% 41 21.0% 33 15.7% 56 18.4% 45 26.0% 26 12.5% 25 12.5% 25 24.8% 25Saturday 21.5% 129 17.3% 36 23.7% 93 24.3% 41 17.1% 47 26.1% 41 18.5% 66 25.8% 63 29.0% 29 12.5% 25 25.0% 50 24.8% 25

Base: 601 208 393 169 275 157 357 244 100 200 200 101 LOC1 Baldock Whitehorse Street 21.0% 21 18.4% 7 22.6% 14 40.0% 8 18.4% 7 14.3% 6 20.0% 13 22.9% 8 21.0% 21 0.0% 0 0.0% 0 0.0% 0High Street (near Tesco

store) 34.0% 34 28.9% 11 37.1% 23 25.0% 5 39.5% 15 33.3% 14 35.4% 23 31.4% 11 34.0% 34 0.0% 0 0.0% 0 0.0% 0

High Street (Near Simpson Drive)

22.0% 22 21.1% 8 22.6% 14 10.0% 2 18.4% 7 31.0% 13 20.0% 13 25.7% 9 22.0% 22 0.0% 0 0.0% 0 0.0% 0

Letchworth Road 23.0% 23 31.6% 12 17.7% 11 25.0% 5 23.7% 9 21.4% 9 24.6% 16 20.0% 7 23.0% 23 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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LOC2 Hitchin Market Place 17.5% 35 30.4% 24 9.1% 11 20.8% 15 15.1% 19 50.0% 1 21.2% 32 6.1% 3 0.0% 0 17.5% 35 0.0% 0 0.0% 0High Street 18.5% 37 21.5% 17 16.5% 20 18.1% 13 18.3% 23 50.0% 1 15.9% 24 26.5% 13 0.0% 0 18.5% 37 0.0% 0 0.0% 0Hermitage Road 15.0% 30 13.9% 11 15.7% 19 12.5% 9 16.7% 21 0.0% 0 13.9% 21 18.4% 9 0.0% 0 15.0% 30 0.0% 0 0.0% 0Bancroft (Near Nightingale

Road) 18.0% 36 11.4% 9 22.3% 27 18.1% 13 18.3% 23 0.0% 0 20.5% 31 10.2% 5 0.0% 0 18.0% 36 0.0% 0 0.0% 0

Bancroft (Near Brand Street) 18.0% 36 15.2% 12 19.8% 24 19.4% 14 17.5% 22 0.0% 0 16.6% 25 22.4% 11 0.0% 0 18.0% 36 0.0% 0 0.0% 0Bucklersbury 13.0% 26 7.6% 6 16.5% 20 11.1% 8 14.3% 18 0.0% 0 11.9% 18 16.3% 8 0.0% 0 13.0% 26 0.0% 0 0.0% 0Base: 200 79 121 72 126 2 151 49 0 200 0 0 LOC3 Letchworth Station Road 19.0% 38 16.9% 10 19.9% 28 9.3% 4 19.0% 12 23.4% 22 14.3% 13 22.9% 25 0.0% 0 0.0% 0 19.0% 38 0.0% 0Leys Avenue (Near Station

Place) 15.5% 31 13.6% 8 16.3% 23 16.3% 7 20.6% 13 11.7% 11 19.8% 18 11.9% 13 0.0% 0 0.0% 0 15.5% 31 0.0% 0

Leys Avenue (Near Norton Way South)

13.5% 27 11.9% 7 14.2% 20 7.0% 3 14.3% 9 16.0% 15 8.8% 8 17.4% 19 0.0% 0 0.0% 0 13.5% 27 0.0% 0

Eastcheap (Near Station Place)

14.5% 29 18.6% 11 12.8% 18 20.9% 9 7.9% 5 16.0% 15 13.2% 12 15.6% 17 0.0% 0 0.0% 0 14.5% 29 0.0% 0

Eastcheap (Near Gernon Road)

20.0% 40 23.7% 14 18.4% 26 27.9% 12 22.2% 14 14.9% 14 18.7% 17 21.1% 23 0.0% 0 0.0% 0 20.0% 40 0.0% 0

Broadway 17.5% 35 15.3% 9 18.4% 26 18.6% 8 15.9% 10 18.1% 17 25.3% 23 11.0% 12 0.0% 0 0.0% 0 17.5% 35 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0 LOC4 Royston Melbourn Street 16.8% 17 21.9% 7 14.5% 10 11.8% 4 18.8% 9 21.1% 4 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17High Street (Near Market

Hill) 16.8% 17 9.4% 3 20.3% 14 23.5% 8 14.6% 7 10.5% 2 12.0% 6 21.6% 11 0.0% 0 0.0% 0 0.0% 0 16.8% 17

High Street (Near bend to Upper King Street)

16.8% 17 18.8% 6 15.9% 11 17.6% 6 16.7% 8 15.8% 3 20.0% 10 13.7% 7 0.0% 0 0.0% 0 0.0% 0 16.8% 17

Baldock Street (near Somerfield)

16.8% 17 15.6% 5 17.4% 12 17.6% 6 18.8% 9 10.5% 2 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17

Market Place Broadway 16.8% 17 9.4% 3 20.3% 14 14.7% 5 20.8% 10 10.5% 2 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17Market Hill 15.8% 16 25.0% 8 11.6% 8 14.7% 5 10.4% 5 31.6% 6 20.0% 10 11.8% 6 0.0% 0 0.0% 0 0.0% 0 15.8% 16

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

PC Postcode Sector: AL5 1 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0AL5 2 0.3% 2 1.0% 2 0.0% 0 0.6% 1 0.4% 1 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0AL5 4 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0AL5 5 0.3% 2 1.0% 2 0.0% 0 0.6% 1 0.4% 1 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0AL7 3 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1BG6 1 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Blank 7.7% 46 8.2% 17 7.4% 29 5.3% 9 6.5% 18 12.1% 19 7.0% 25 8.6% 21 26.0% 26 0.0% 0 9.5% 19 1.0% 1CB2 6 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0CB22 4 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1CB23 6 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0CB8 9 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0CM23 2 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.6% 1 0.3% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0EN10 6 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN11 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN5 5 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0EN9 1 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN9 3 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1LU1 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0LU1 2 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0LU2 0 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0LU2 8 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0LU5 5 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0MK14 5 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0MK16 0 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK16 9 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 1 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 2 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 3 0.3% 2 0.5% 1 0.3% 1 0.6% 1 0.4% 1 0.0% 0 0.3% 1 0.4% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0MK40 4 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK41 7 0.7% 4 1.9% 4 0.0% 0 1.8% 3 0.4% 1 0.0% 0 0.8% 3 0.4% 1 0.0% 0 2.0% 4 0.0% 0 0.0% 0MK41 9 0.3% 2 0.5% 1 0.3% 1 0.6% 1 0.4% 1 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0MK42 0 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK42 7 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK44 3 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0MU41 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NE8 2 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1NW10 7 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW4 4 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW6 6 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW8 7 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW9 9 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0PE15 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG1 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG1 1 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

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by Demographics & location North Hertfordshire In-Street Survey Page 24 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

SG1 4 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG1 5 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG12 0 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG12 7 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG12 8 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG13 7 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG15 6 1.0% 6 0.0% 0 1.5% 6 0.0% 0 0.7% 2 2.5% 4 1.1% 4 0.8% 2 1.0% 1 0.5% 1 2.0% 4 0.0% 0SG16 6 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG17 5 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG18 8 0.3% 2 0.0% 0 0.5% 2 0.6% 1 0.0% 0 0.6% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG18 9 0.3% 2 0.5% 1 0.3% 1 0.0% 0 0.7% 2 0.0% 0 0.3% 1 0.4% 1 1.0% 1 0.0% 0 0.5% 1 0.0% 0SG19 3 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG2 8 0.3% 2 0.5% 1 0.3% 1 0.6% 1 0.4% 1 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG2 9 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG3 6 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG4 0 7.5% 45 6.7% 14 7.9% 31 7.7% 13 10.5% 29 1.9% 3 7.6% 27 7.4% 18 1.0% 1 20.0% 40 2.0% 4 0.0% 0SG4 7 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG4 9 8.2% 49 8.7% 18 7.9% 31 12.4% 21 9.5% 26 1.3% 2 10.9% 39 4.1% 10 0.0% 0 23.5% 47 1.0% 2 0.0% 0SG5 0.3% 2 1.0% 2 0.0% 0 0.0% 0 0.4% 1 0.6% 1 0.0% 0 0.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG5 1 5.7% 34 5.8% 12 5.6% 22 5.9% 10 7.6% 21 1.9% 3 7.0% 25 3.7% 9 2.0% 2 15.0% 30 1.0% 2 0.0% 0SG5 2 7.3% 44 4.8% 10 8.7% 34 5.3% 9 12.0% 33 1.3% 2 8.7% 31 5.3% 13 0.0% 0 20.5% 41 1.5% 3 0.0% 0SG5 3 1.2% 7 0.0% 0 1.8% 7 1.2% 2 1.5% 4 0.6% 1 1.7% 6 0.4% 1 1.0% 1 2.0% 4 1.0% 2 0.0% 0SG5 4 2.3% 14 1.4% 3 2.8% 11 2.4% 4 1.5% 4 3.8% 6 2.2% 8 2.5% 6 0.0% 0 0.5% 1 6.5% 13 0.0% 0SG6 0.8% 5 1.0% 2 0.8% 3 0.0% 0 1.1% 3 1.3% 2 0.6% 2 1.2% 3 1.0% 1 0.0% 0 2.0% 4 0.0% 0SG6 1 4.3% 26 3.4% 7 4.8% 19 5.9% 10 3.6% 10 3.8% 6 2.5% 9 7.0% 17 0.0% 0 0.0% 0 13.0% 26 0.0% 0SG6 2 5.2% 31 5.3% 11 5.1% 20 3.0% 5 2.5% 7 12.1% 19 5.6% 20 4.5% 11 2.0% 2 0.0% 0 14.5% 29 0.0% 0SG6 3 3.3% 20 3.4% 7 3.3% 13 2.4% 4 2.5% 7 5.7% 9 2.8% 10 4.1% 10 0.0% 0 0.0% 0 10.0% 20 0.0% 0SG6 4 6.0% 36 3.4% 7 7.4% 29 4.1% 7 4.0% 11 11.5% 18 2.8% 10 10.7% 26 4.0% 4 0.0% 0 16.0% 32 0.0% 0SG6 7 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG7 0.3% 2 0.5% 1 0.3% 1 0.6% 1 0.0% 0 0.6% 1 0.3% 1 0.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0SG7 5 2.7% 16 1.0% 2 3.6% 14 3.0% 5 1.8% 5 3.8% 6 3.4% 12 1.6% 4 12.0% 12 0.0% 0 2.0% 4 0.0% 0SG7 6 8.0% 48 10.6% 22 6.6% 26 5.3% 9 4.4% 12 17.2% 27 7.6% 27 8.6% 21 40.0% 40 0.0% 0 3.5% 7 1.0% 1SG8 0.5% 3 1.0% 2 0.3% 1 1.2% 2 0.4% 1 0.0% 0 0.6% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3SG8 0 0.5% 3 0.0% 0 0.8% 3 0.6% 1 0.7% 2 0.0% 0 0.8% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2SG8 5 3.0% 18 3.4% 7 2.8% 11 3.0% 5 2.9% 8 3.2% 5 1.4% 5 5.3% 13 0.0% 0 0.0% 0 0.0% 0 17.8% 18SG8 6 0.3% 2 1.0% 2 0.0% 0 0.6% 1 0.4% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG8 7 3.8% 23 2.4% 5 4.6% 18 7.1% 12 2.5% 7 2.5% 4 3.1% 11 4.9% 12 0.0% 0 0.0% 0 0.5% 1 21.8% 22SG8 8 0.3% 2 0.0% 0 0.5% 2 0.6% 1 0.4% 1 0.0% 0 0.3% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG8 9 5.7% 34 4.8% 10 6.1% 24 5.9% 10 7.3% 20 2.5% 4 5.0% 18 6.6% 16 0.0% 0 0.0% 0 0.5% 1 32.7% 33SG9 0.3% 2 0.5% 1 0.3% 1 0.0% 0 0.7% 2 0.0% 0 0.3% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG9 9 0.5% 3 0.5% 1 0.5% 2 0.0% 0 0.0% 0 1.9% 3 0.6% 2 0.4% 1 0.0% 0 0.0% 0 0.5% 1 2.0% 2SL2 5 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SW12 8 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SY4 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SY7 5 0.2% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0TA1 4 0.2% 1 0.0% 0 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0WD17 4 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

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by Demographics & location North Hertfordshire In-Street Survey Page 25 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

WD18 0 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD19 5 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD24 5 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD25 7 0.2% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Base: 601 208 393 169 275 157 357 244 100 200 200 101

Page 275: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Baldock North Hertfordshire In-Street Survey Page 26 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q01 What is the main purpose of your visit to (STUDY CENTRE) ? Shopping for food only 28.0% 28 15.8% 6 35.5% 22 35.0% 7 26.3% 10 26.2% 11 30.8% 20 22.9% 8 28.0% 28 0.0% 0 0.0% 0 0.0% 0Shopping for non-food goods

only 16.0% 16 23.7% 9 11.3% 7 0.0% 0 15.8% 6 23.8% 10 15.4% 10 17.1% 6 16.0% 16 0.0% 0 0.0% 0 0.0% 0

Shopping for both food & non-food items

4.0% 4 5.3% 2 3.2% 2 0.0% 0 2.6% 1 7.1% 3 4.6% 3 2.9% 1 4.0% 4 0.0% 0 0.0% 0 0.0% 0

Window shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit the market 3.0% 3 2.6% 1 3.2% 2 5.0% 1 0.0% 0 4.8% 2 4.6% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house 2.0% 2 2.6% 1 1.6% 1 5.0% 1 0.0% 0 2.4% 1 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0

To have a walk / stroll around

2.0% 2 2.6% 1 1.6% 1 0.0% 0 5.3% 2 0.0% 0 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

To use services (e.g. bank, post office, hairdressers)

17.0% 17 31.6% 12 8.1% 5 25.0% 5 23.7% 9 7.1% 3 10.8% 7 28.6% 10 17.0% 17 0.0% 0 0.0% 0 0.0% 0

Work / business purposes 17.0% 17 7.9% 3 22.6% 14 25.0% 5 18.4% 7 11.9% 5 16.9% 11 17.1% 6 17.0% 17 0.0% 0 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

8.0% 8 5.3% 2 9.7% 6 5.0% 1 5.3% 2 11.9% 5 10.8% 7 2.9% 1 8.0% 8 0.0% 0 0.0% 0 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 2.0% 2 0.0% 0 3.2% 2 0.0% 0 2.6% 1 2.4% 1 0.0% 0 5.7% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 27 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q02 What else will you be doing here today? Shopping for food only 6.0% 6 5.3% 2 6.5% 4 5.0% 1 2.6% 1 9.5% 4 6.2% 4 5.7% 2 6.0% 6 0.0% 0 0.0% 0 0.0% 0Shopping for non-food goods

only 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Shopping for both food & non-food items

6.0% 6 5.3% 2 6.5% 4 10.0% 2 2.6% 1 7.1% 3 9.2% 6 0.0% 0 6.0% 6 0.0% 0 0.0% 0 0.0% 0

Window shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

To have a walk / stroll around

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

To use services (e.g. bank, post office, hairdressers)

2.0% 2 0.0% 0 3.2% 2 0.0% 0 5.3% 2 0.0% 0 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Work / business purposes 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Nothing/Nothing else) 77.0% 77 86.8% 33 71.0% 44 80.0% 16 76.3% 29 76.2% 32 72.3% 47 85.7% 30 77.0% 77 0.0% 0 0.0% 0 0.0% 0(Don’t know) 6.0% 6 2.6% 1 8.1% 5 0.0% 0 10.5% 4 4.8% 2 4.6% 3 8.6% 3 6.0% 6 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Q03 Do you intend to do any shopping in (STUDY CENTRE) today ? Those who did not mention shopping for food, non food or both at Q01 or Q02 Yes 7.7% 3 11.8% 2 4.5% 1 0.0% 0 5.3% 1 20.0% 2 0.0% 0 16.7% 3 7.7% 3 0.0% 0 0.0% 0 0.0% 0No 92.3% 36 88.2% 15 95.5% 21 100.0% 10 94.7% 18 80.0% 8 100.0% 21 83.3% 15 92.3% 36 0.0% 0 0.0% 0 0.0% 0

Base: 39 17 22 10 19 10 21 18 39 0 0 0 Q04 Do you intend to shop at the Tesco store in Baldock today ? Those who are shopping at Q01 or said 'Yes' at Q03 and are in Baldock Yes 60.8% 31 42.1% 8 71.9% 23 71.4% 5 72.2% 13 50.0% 13 63.6% 21 55.6% 10 60.8% 31 0.0% 0 0.0% 0 0.0% 0No 37.3% 19 52.6% 10 28.1% 9 28.6% 2 22.2% 4 50.0% 13 33.3% 11 44.4% 8 37.3% 19 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.0% 1 5.3% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 3.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0Base: 51 19 32 7 18 26 33 18 51 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q05 What do you intend to buy in (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food and groceries 82.8% 53 73.9% 17 87.8% 36 100.0% 10 85.0% 17 76.5% 26 84.1% 37 80.0% 16 82.8% 53 0.0% 0 0.0% 0 0.0% 0Newspapers / magazines 28.1% 18 39.1% 9 22.0% 9 10.0% 1 25.0% 5 35.3% 12 27.3% 12 30.0% 6 28.1% 18 0.0% 0 0.0% 0 0.0% 0Confectionery / tobacco 1.6% 1 0.0% 0 2.4% 1 0.0% 0 5.0% 1 0.0% 0 2.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0Clothing / footwear 3.1% 2 4.3% 1 2.4% 1 0.0% 0 0.0% 0 5.9% 2 4.5% 2 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0Furniture / carpets / soft

furnishings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

DIY / hardware / gardening 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other household goods 1.6% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 5.0% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0Gifts / jewellery / china and

glass 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Books / CD’s / videos / toys / hobbies

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Health / beauty / chemist items

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Birthday / greeting cards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.7% 3 4.3% 1 4.9% 2 0.0% 0 10.0% 2 2.9% 1 2.3% 1 10.0% 2 4.7% 3 0.0% 0 0.0% 0 0.0% 0

Base: 64 23 41 10 20 34 44 20 64 0 0 0 Q06 Approximately how much will you spend in total on each of the following during your visit to (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food & Grocery Nothing 10.9% 7 21.7% 5 4.9% 2 0.0% 0 5.0% 1 17.6% 6 11.4% 5 10.0% 2 10.9% 7 0.0% 0 0.0% 0 0.0% 0Less than £5.00 1.6% 1 0.0% 0 2.4% 1 10.0% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0£5.01-£10.00 9.4% 6 13.0% 3 7.3% 3 10.0% 1 10.0% 2 8.8% 3 6.8% 3 15.0% 3 9.4% 6 0.0% 0 0.0% 0 0.0% 0£10.01-£20.00 14.1% 9 8.7% 2 17.1% 7 10.0% 1 0.0% 0 23.5% 8 18.2% 8 5.0% 1 14.1% 9 0.0% 0 0.0% 0 0.0% 0£20.01-£30.00 10.9% 7 8.7% 2 12.2% 5 20.0% 2 10.0% 2 8.8% 3 11.4% 5 10.0% 2 10.9% 7 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 6.3% 4 4.3% 1 7.3% 3 0.0% 0 5.0% 1 8.8% 3 4.5% 2 10.0% 2 6.3% 4 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 10.9% 7 8.7% 2 12.2% 5 30.0% 3 5.0% 1 8.8% 3 11.4% 5 10.0% 2 10.9% 7 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 10.9% 7 8.7% 2 12.2% 5 10.0% 1 15.0% 3 8.8% 3 11.4% 5 10.0% 2 10.9% 7 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 4.7% 3 0.0% 0 7.3% 3 0.0% 0 15.0% 3 0.0% 0 6.8% 3 0.0% 0 4.7% 3 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 1.6% 1 0.0% 0 2.4% 1 0.0% 0 5.0% 1 0.0% 0 2.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 18.8% 12 26.1% 6 14.6% 6 10.0% 1 30.0% 6 14.7% 5 13.6% 6 30.0% 6 18.8% 12 0.0% 0 0.0% 0 0.0% 0

Mean: 31.5 20.7 36.7 30.3 51.4 22.2 33.3 26.6 31.5 0.0 0.0 0.0

Base: 64 23 41 10 20 34 44 20 64 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Non-food Nothing 32.8% 21 17.4% 4 41.5% 17 60.0% 6 40.0% 8 20.6% 7 29.5% 13 40.0% 8 32.8% 21 0.0% 0 0.0% 0 0.0% 0Less than £5.00 28.1% 18 34.8% 8 24.4% 10 10.0% 1 20.0% 4 38.2% 13 31.8% 14 20.0% 4 28.1% 18 0.0% 0 0.0% 0 0.0% 0£5.01-£10.00 4.7% 3 8.7% 2 2.4% 1 0.0% 0 5.0% 1 5.9% 2 6.8% 3 0.0% 0 4.7% 3 0.0% 0 0.0% 0 0.0% 0£10.01-£20.00 1.6% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 5.0% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 31.3% 20 34.8% 8 29.3% 12 30.0% 3 35.0% 7 29.4% 10 31.8% 14 30.0% 6 31.3% 20 0.0% 0 0.0% 0 0.0% 0(Refused) 1.6% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 5.0% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Mean: 1.92 3.33 1.16 0.36 1.35 2.72 1.92 1.92 1.92 0.00 0.00 0.00

Base: 64 23 41 10 20 34 44 20 64 0 0 0 Eating / drinking out Nothing 93.8% 60 91.3% 21 95.1% 39 100.0% 10 85.0% 17 97.1% 33 95.5% 42 90.0% 18 93.8% 60 0.0% 0 0.0% 0 0.0% 0Less than £5.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£5.01-£10.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£10.01-£20.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 6.3% 4 8.7% 2 4.9% 2 0.0% 0 15.0% 3 2.9% 1 4.5% 2 10.0% 2 6.3% 4 0.0% 0 0.0% 0 0.0% 0

Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Base: 64 23 41 10 20 34 44 20 64 0 0 0 Q07 Do you intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) today ? Yes 9.0% 9 7.9% 3 9.7% 6 15.0% 3 5.3% 2 9.5% 4 10.8% 7 5.7% 2 9.0% 9 0.0% 0 0.0% 0 0.0% 0No 87.0% 87 92.1% 35 83.9% 52 80.0% 16 89.5% 34 88.1% 37 87.7% 57 85.7% 30 87.0% 87 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.0% 4 0.0% 0 6.5% 4 5.0% 1 5.3% 2 2.4% 1 1.5% 1 8.6% 3 4.0% 4 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q08 And what type of facilities do you intend to visit today ? Those who intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) at Q07 Sports facilities 22.2% 2 0.0% 0 33.3% 2 0.0% 0 50.0% 1 25.0% 1 28.6% 2 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 0Pubs / bars 22.2% 2 66.7% 2 0.0% 0 33.3% 1 50.0% 1 0.0% 0 28.6% 2 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 0Restaurants / café 33.3% 3 33.3% 1 33.3% 2 33.3% 1 0.0% 0 50.0% 2 14.3% 1 100.0% 2 33.3% 3 0.0% 0 0.0% 0 0.0% 0Takeaway food 22.2% 2 0.0% 0 33.3% 2 33.3% 1 0.0% 0 25.0% 1 28.6% 2 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 0Walk about / look around 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 9 3 6 3 2 4 7 2 9 0 0 0 Q09 How did you travel to (STUDY CENTRE) today ? Car-driver 44.0% 44 44.7% 17 43.5% 27 40.0% 8 57.9% 22 33.3% 14 47.7% 31 37.1% 13 44.0% 44 0.0% 0 0.0% 0 0.0% 0Car-passenger 2.0% 2 0.0% 0 3.2% 2 5.0% 1 2.6% 1 0.0% 0 0.0% 0 5.7% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0Bus / coach 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Train / Tube 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walked 50.0% 50 52.6% 20 48.4% 30 55.0% 11 34.2% 13 61.9% 26 47.7% 31 54.3% 19 50.0% 50 0.0% 0 0.0% 0 0.0% 0Bicycle 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mobility scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 1.0% 1 2.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q10 At which bus stop in (STUDY CENTRE) did you arrive at today ? Those who travelled by Bus / coach at Q09 Baldock: High Street 100.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 100.0% 1 100.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0Hitchin Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin: Queen Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth: Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gernon Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royston: Baldock Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Barkway Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kneesworth Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other: Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 1 0 1 0 0 1 1 0 1 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q11 Which other shopping centres or towns do you use regularly, (i.e. at least every three months) ? No other centre 15.0% 15 18.4% 7 12.9% 8 0.0% 0 5.3% 2 31.0% 13 10.8% 7 22.9% 8 15.0% 15 0.0% 0 0.0% 0 0.0% 0Baldock 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bedford 2.0% 2 2.6% 1 1.6% 1 5.0% 1 0.0% 0 2.4% 1 0.0% 0 5.7% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0Bishop’s Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cambridge 7.0% 7 7.9% 3 6.5% 4 15.0% 3 7.9% 3 2.4% 1 7.7% 5 5.7% 2 7.0% 7 0.0% 0 0.0% 0 0.0% 0Central London 4.0% 4 10.5% 4 0.0% 0 5.0% 1 7.9% 3 0.0% 0 3.1% 2 5.7% 2 4.0% 4 0.0% 0 0.0% 0 0.0% 0Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hertford 1.0% 1 2.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Hitchin 43.0% 43 31.6% 12 50.0% 31 55.0% 11 52.6% 20 28.6% 12 52.3% 34 25.7% 9 43.0% 43 0.0% 0 0.0% 0 0.0% 0Letchworth Garden City 59.0% 59 36.8% 14 72.6% 45 60.0% 12 65.8% 25 52.4% 22 61.5% 40 54.3% 19 59.0% 59 0.0% 0 0.0% 0 0.0% 0Luton 3.0% 3 5.3% 2 1.6% 1 5.0% 1 2.6% 1 2.4% 1 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Milton Keynes 30.0% 30 26.3% 10 32.3% 20 40.0% 8 42.1% 16 14.3% 6 29.2% 19 31.4% 11 30.0% 30 0.0% 0 0.0% 0 0.0% 0Royston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Albans 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Stevenage 8.0% 8 13.2% 5 4.8% 3 10.0% 2 7.9% 3 7.1% 3 9.2% 6 5.7% 2 8.0% 8 0.0% 0 0.0% 0 0.0% 0Waltham Abbey 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ware 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Welwyn Garden City 50.0% 50 47.4% 18 51.6% 32 45.0% 9 68.4% 26 35.7% 15 52.3% 34 45.7% 16 50.0% 50 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cheshunt 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harlow 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0North London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.0% 4 10.5% 4 0.0% 0 0.0% 0 5.3% 2 4.8% 2 4.6% 3 2.9% 1 4.0% 4 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Q12 Approximately how much time will you spend in the shopping area in (STUDY CENTRE) today? 0-15 minutes 15.0% 15 23.7% 9 9.7% 6 10.0% 2 15.8% 6 16.7% 7 13.8% 9 17.1% 6 15.0% 15 0.0% 0 0.0% 0 0.0% 016-30 minutes 27.0% 27 34.2% 13 22.6% 14 40.0% 8 21.1% 8 26.2% 11 27.7% 18 25.7% 9 27.0% 27 0.0% 0 0.0% 0 0.0% 031 minutes – under 1 hour 33.0% 33 23.7% 9 38.7% 24 25.0% 5 31.6% 12 38.1% 16 35.4% 23 28.6% 10 33.0% 33 0.0% 0 0.0% 0 0.0% 01 – 1 ½ hours 8.0% 8 5.3% 2 9.7% 6 5.0% 1 15.8% 6 2.4% 1 9.2% 6 5.7% 2 8.0% 8 0.0% 0 0.0% 0 0.0% 0Over 1 ½ - 2 hours 4.0% 4 0.0% 0 6.5% 4 10.0% 2 0.0% 0 4.8% 2 4.6% 3 2.9% 1 4.0% 4 0.0% 0 0.0% 0 0.0% 0Over 2-3 hours 2.0% 2 2.6% 1 1.6% 1 5.0% 1 0.0% 0 2.4% 1 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Over 3 hours 8.0% 8 2.6% 1 11.3% 7 5.0% 1 10.5% 4 7.1% 3 4.6% 3 14.3% 5 8.0% 8 0.0% 0 0.0% 0 0.0% 0(Don’t know) 3.0% 3 7.9% 3 0.0% 0 0.0% 0 5.3% 2 2.4% 1 1.5% 1 5.7% 2 3.0% 3 0.0% 0 0.0% 0 0.0% 0Base: 100 38 62 20 38 42 65 35 100 0 0 0

Page 282: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Baldock North Hertfordshire In-Street Survey Page 33 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q13 How often do you shop in (STUDY CENTRE) ? Everyday 2.0% 2 5.3% 2 0.0% 0 0.0% 0 0.0% 0 4.8% 2 0.0% 0 5.7% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 02-3 times a week 57.0% 57 50.0% 19 61.3% 38 55.0% 11 42.1% 16 71.4% 30 56.9% 37 57.1% 20 57.0% 57 0.0% 0 0.0% 0 0.0% 0Once a week 23.0% 23 13.2% 5 29.0% 18 15.0% 3 34.2% 13 16.7% 7 26.2% 17 17.1% 6 23.0% 23 0.0% 0 0.0% 0 0.0% 0Once a fortnight 5.0% 5 5.3% 2 4.8% 3 5.0% 1 5.3% 2 4.8% 2 3.1% 2 8.6% 3 5.0% 5 0.0% 0 0.0% 0 0.0% 0Once a month 3.0% 3 5.3% 2 1.6% 1 5.0% 1 2.6% 1 2.4% 1 4.6% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Less than once a month 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Never 9.0% 9 18.4% 7 3.2% 2 20.0% 4 13.2% 5 0.0% 0 9.2% 6 8.6% 3 9.0% 9 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.0% 1 2.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14A Please rate (STUDY CENTRE) in respect of Availability of parking Very good 34.0% 34 28.9% 11 37.1% 23 55.0% 11 28.9% 11 28.6% 12 33.8% 22 34.3% 12 34.0% 34 0.0% 0 0.0% 0 0.0% 0Quite good 32.0% 32 39.5% 15 27.4% 17 15.0% 3 42.1% 16 31.0% 13 33.8% 22 28.6% 10 32.0% 32 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 7.0% 7 7.9% 3 6.5% 4 5.0% 1 5.3% 2 9.5% 4 9.2% 6 2.9% 1 7.0% 7 0.0% 0 0.0% 0 0.0% 0Quite Poor 5.0% 5 2.6% 1 6.5% 4 5.0% 1 2.6% 1 7.1% 3 3.1% 2 8.6% 3 5.0% 5 0.0% 0 0.0% 0 0.0% 0Very Poor 8.0% 8 5.3% 2 9.7% 6 5.0% 1 10.5% 4 7.1% 3 7.7% 5 8.6% 3 8.0% 8 0.0% 0 0.0% 0 0.0% 0(Don’t know) 14.0% 14 15.8% 6 12.9% 8 15.0% 3 10.5% 4 16.7% 7 12.3% 8 17.1% 6 14.0% 14 0.0% 0 0.0% 0 0.0% 0

Mean: 3.92 4.00 3.87 4.29 3.85 3.80 3.95 3.86 3.92 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14B Please rate (STUDY CENTRE) in respect of Parking charges Very good 51.0% 51 52.6% 20 50.0% 31 65.0% 13 57.9% 22 38.1% 16 50.8% 33 51.4% 18 51.0% 51 0.0% 0 0.0% 0 0.0% 0Quite good 12.0% 12 13.2% 5 11.3% 7 10.0% 2 10.5% 4 14.3% 6 9.2% 6 17.1% 6 12.0% 12 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 14.0% 14 10.5% 4 16.1% 10 10.0% 2 13.2% 5 16.7% 7 18.5% 12 5.7% 2 14.0% 14 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0(Don’t know) 22.0% 22 23.7% 9 21.0% 13 15.0% 3 15.8% 6 31.0% 13 21.5% 14 22.9% 8 22.0% 22 0.0% 0 0.0% 0 0.0% 0

Mean: 4.44 4.55 4.37 4.65 4.44 4.31 4.41 4.48 4.44 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 34 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14C Please rate (STUDY CENTRE) in respect of Traffic congestion Very good 34.0% 34 26.3% 10 38.7% 24 35.0% 7 31.6% 12 35.7% 15 33.8% 22 34.3% 12 34.0% 34 0.0% 0 0.0% 0 0.0% 0Quite good 38.0% 38 39.5% 15 37.1% 23 40.0% 8 28.9% 11 45.2% 19 38.5% 25 37.1% 13 38.0% 38 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 5.0% 5 2.6% 1 6.5% 4 0.0% 0 5.3% 2 7.1% 3 4.6% 3 5.7% 2 5.0% 5 0.0% 0 0.0% 0 0.0% 0Quite Poor 3.0% 3 5.3% 2 1.6% 1 0.0% 0 7.9% 3 0.0% 0 4.6% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 20.0% 20 26.3% 10 16.1% 10 25.0% 5 26.3% 10 11.9% 5 18.5% 12 22.9% 8 20.0% 20 0.0% 0 0.0% 0 0.0% 0

Mean: 4.29 4.18 4.35 4.47 4.14 4.32 4.25 4.37 4.29 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14D Please rate (STUDY CENTRE) in respect of Bus service Very good 6.0% 6 2.6% 1 8.1% 5 10.0% 2 0.0% 0 9.5% 4 3.1% 2 11.4% 4 6.0% 6 0.0% 0 0.0% 0 0.0% 0Quite good 10.0% 10 10.5% 4 9.7% 6 15.0% 3 5.3% 2 11.9% 5 10.8% 7 8.6% 3 10.0% 10 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 3.0% 3 0.0% 0 4.8% 3 5.0% 1 5.3% 2 0.0% 0 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Quite Poor 4.0% 4 10.5% 4 0.0% 0 0.0% 0 5.3% 2 4.8% 2 1.5% 1 8.6% 3 4.0% 4 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 77.0% 77 76.3% 29 77.4% 48 70.0% 14 84.2% 32 73.8% 31 81.5% 53 68.6% 24 77.0% 77 0.0% 0 0.0% 0 0.0% 0Mean: 3.78 3.22 4.14 4.17 3.00 4.00 3.83 3.73 3.78 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14E Please rate (STUDY CENTRE) in respect of Bus facilities (shelters) Very good 8.0% 8 7.9% 3 8.1% 5 10.0% 2 0.0% 0 14.3% 6 4.6% 3 14.3% 5 8.0% 8 0.0% 0 0.0% 0 0.0% 0Quite good 16.0% 16 18.4% 7 14.5% 9 15.0% 3 18.4% 7 14.3% 6 16.9% 11 14.3% 5 16.0% 16 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 2.0% 2 0.0% 0 3.2% 2 5.0% 1 0.0% 0 2.4% 1 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 74.0% 74 73.7% 28 74.2% 46 70.0% 14 81.6% 31 69.0% 29 76.9% 50 68.6% 24 74.0% 74 0.0% 0 0.0% 0 0.0% 0

Mean: 4.23 4.30 4.19 4.17 4.00 4.38 4.13 4.36 4.23 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0

Page 284: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Baldock North Hertfordshire In-Street Survey Page 35 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14F Please rate (STUDY CENTRE) in respect of Personal safety Very good 44.0% 44 28.9% 11 53.2% 33 55.0% 11 42.1% 16 40.5% 17 47.7% 31 37.1% 13 44.0% 44 0.0% 0 0.0% 0 0.0% 0Quite good 42.0% 42 47.4% 18 38.7% 24 20.0% 4 36.8% 14 57.1% 24 38.5% 25 48.6% 17 42.0% 42 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 14.0% 14 23.7% 9 8.1% 5 25.0% 5 21.1% 8 2.4% 1 13.8% 9 14.3% 5 14.0% 14 0.0% 0 0.0% 0 0.0% 0

Mean: 4.51 4.38 4.58 4.73 4.53 4.41 4.55 4.43 4.51 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14G Please rate (STUDY CENTRE) in respect of Range of shops and services available Very good 9.0% 9 7.9% 3 9.7% 6 20.0% 4 10.5% 4 2.4% 1 9.2% 6 8.6% 3 9.0% 9 0.0% 0 0.0% 0 0.0% 0Quite good 41.0% 41 42.1% 16 40.3% 25 45.0% 9 28.9% 11 50.0% 21 44.6% 29 34.3% 12 41.0% 41 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 14.0% 14 10.5% 4 16.1% 10 5.0% 1 10.5% 4 21.4% 9 10.8% 7 20.0% 7 14.0% 14 0.0% 0 0.0% 0 0.0% 0Quite Poor 23.0% 23 15.8% 6 27.4% 17 10.0% 2 28.9% 11 23.8% 10 23.1% 15 22.9% 8 23.0% 23 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 13.0% 13 23.7% 9 6.5% 4 20.0% 4 21.1% 8 2.4% 1 12.3% 8 14.3% 5 13.0% 13 0.0% 0 0.0% 0 0.0% 0Mean: 3.41 3.55 3.34 3.94 3.27 3.32 3.46 3.33 3.41 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14H Please rate (STUDY CENTRE) in respect of Quality of shops and services available Very good 9.0% 9 7.9% 3 9.7% 6 20.0% 4 10.5% 4 2.4% 1 9.2% 6 8.6% 3 9.0% 9 0.0% 0 0.0% 0 0.0% 0Quite good 47.0% 47 50.0% 19 45.2% 28 40.0% 8 36.8% 14 59.5% 25 46.2% 30 48.6% 17 47.0% 47 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 28.0% 28 15.8% 6 35.5% 22 20.0% 4 26.3% 10 33.3% 14 30.8% 20 22.9% 8 28.0% 28 0.0% 0 0.0% 0 0.0% 0Quite Poor 4.0% 4 2.6% 1 4.8% 3 0.0% 0 7.9% 3 2.4% 1 3.1% 2 5.7% 2 4.0% 4 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 12.0% 12 23.7% 9 4.8% 3 20.0% 4 18.4% 7 2.4% 1 10.8% 7 14.3% 5 12.0% 12 0.0% 0 0.0% 0 0.0% 0

Mean: 3.69 3.83 3.63 4.00 3.61 3.63 3.69 3.70 3.69 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0

Page 285: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Baldock North Hertfordshire In-Street Survey Page 36 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14I Please rate (STUDY CENTRE) in respect of Daytime entertainment/leisure facilities Very good 7.0% 7 7.9% 3 6.5% 4 10.0% 2 5.3% 2 7.1% 3 7.7% 5 5.7% 2 7.0% 7 0.0% 0 0.0% 0 0.0% 0Quite good 27.0% 27 34.2% 13 22.6% 14 25.0% 5 18.4% 7 35.7% 15 21.5% 14 37.1% 13 27.0% 27 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 16.0% 16 10.5% 4 19.4% 12 15.0% 3 18.4% 7 14.3% 6 20.0% 13 8.6% 3 16.0% 16 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 50.0% 50 47.4% 18 51.6% 32 50.0% 10 57.9% 22 42.9% 18 50.8% 33 48.6% 17 50.0% 50 0.0% 0 0.0% 0 0.0% 0

Mean: 3.82 3.95 3.73 3.90 3.69 3.88 3.75 3.94 3.82 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14J Please rate (STUDY CENTRE) in respect of Evening entertainment and leisure facilities Very good 10.0% 10 5.3% 2 12.9% 8 15.0% 3 10.5% 4 7.1% 3 10.8% 7 8.6% 3 10.0% 10 0.0% 0 0.0% 0 0.0% 0Quite good 33.0% 33 42.1% 16 27.4% 17 25.0% 5 23.7% 9 45.2% 19 30.8% 20 37.1% 13 33.0% 33 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 8.0% 8 7.9% 3 8.1% 5 15.0% 3 7.9% 3 4.8% 2 9.2% 6 5.7% 2 8.0% 8 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 49.0% 49 44.7% 17 51.6% 32 45.0% 9 57.9% 22 42.9% 18 49.2% 32 48.6% 17 49.0% 49 0.0% 0 0.0% 0 0.0% 0Mean: 4.04 3.95 4.10 4.00 4.06 4.04 4.03 4.06 4.04 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14K Please rate (STUDY CENTRE) in respect of Town Centre events Very good 5.0% 5 5.3% 2 4.8% 3 15.0% 3 2.6% 1 2.4% 1 4.6% 3 5.7% 2 5.0% 5 0.0% 0 0.0% 0 0.0% 0Quite good 13.0% 13 15.8% 6 11.3% 7 0.0% 0 15.8% 6 16.7% 7 9.2% 6 20.0% 7 13.0% 13 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 9.0% 9 10.5% 4 8.1% 5 10.0% 2 5.3% 2 11.9% 5 12.3% 8 2.9% 1 9.0% 9 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 73.0% 73 68.4% 26 75.8% 47 75.0% 15 76.3% 29 69.0% 29 73.8% 48 71.4% 25 73.0% 73 0.0% 0 0.0% 0 0.0% 0

Mean: 3.85 3.83 3.87 4.20 3.89 3.69 3.71 4.10 3.85 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 37 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14L Please rate (STUDY CENTRE) in respect of Liveliness / street life / character Very good 7.0% 7 5.3% 2 8.1% 5 15.0% 3 2.6% 1 7.1% 3 9.2% 6 2.9% 1 7.0% 7 0.0% 0 0.0% 0 0.0% 0Quite good 32.0% 32 42.1% 16 25.8% 16 15.0% 3 31.6% 12 40.5% 17 26.2% 17 42.9% 15 32.0% 32 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 8.0% 8 13.2% 5 4.8% 3 5.0% 1 5.3% 2 11.9% 5 10.8% 7 2.9% 1 8.0% 8 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 53.0% 53 39.5% 15 61.3% 38 65.0% 13 60.5% 23 40.5% 17 53.8% 35 51.4% 18 53.0% 53 0.0% 0 0.0% 0 0.0% 0

Mean: 3.98 3.87 4.08 4.29 3.93 3.92 3.97 4.00 3.98 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14M Please rate (STUDY CENTRE) in respect of Quality / number of places to eat-drink Very good 17.0% 17 15.8% 6 17.7% 11 30.0% 6 13.2% 5 14.3% 6 20.0% 13 11.4% 4 17.0% 17 0.0% 0 0.0% 0 0.0% 0Quite good 48.0% 48 47.4% 18 48.4% 30 40.0% 8 34.2% 13 64.3% 27 41.5% 27 60.0% 21 48.0% 48 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 2.0% 2 2.6% 1 1.6% 1 5.0% 1 2.6% 1 0.0% 0 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 33.0% 33 34.2% 13 32.3% 20 25.0% 5 50.0% 19 21.4% 9 35.4% 23 28.6% 10 33.0% 33 0.0% 0 0.0% 0 0.0% 0Mean: 4.22 4.20 4.24 4.33 4.21 4.18 4.26 4.16 4.22 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14N Please rate (STUDY CENTRE) in respect of General shopping environment Very good 16.0% 16 10.5% 4 19.4% 12 30.0% 6 13.2% 5 11.9% 5 20.0% 13 8.6% 3 16.0% 16 0.0% 0 0.0% 0 0.0% 0Quite good 61.0% 61 63.2% 24 59.7% 37 45.0% 9 52.6% 20 76.2% 32 58.5% 38 65.7% 23 61.0% 61 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 2.0% 2 0.0% 0 3.2% 2 0.0% 0 2.6% 1 2.4% 1 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 21.0% 21 26.3% 10 17.7% 11 25.0% 5 31.6% 12 9.5% 4 18.5% 12 25.7% 9 21.0% 21 0.0% 0 0.0% 0 0.0% 0

Mean: 4.18 4.14 4.20 4.40 4.15 4.11 4.21 4.12 4.18 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 38 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14O Please rate (STUDY CENTRE) in respect of Planting / landscaping Very good 16.0% 16 10.5% 4 19.4% 12 20.0% 4 15.8% 6 14.3% 6 18.5% 12 11.4% 4 16.0% 16 0.0% 0 0.0% 0 0.0% 0Quite good 42.0% 42 42.1% 16 41.9% 26 40.0% 8 34.2% 13 50.0% 21 35.4% 23 54.3% 19 42.0% 42 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 13.0% 13 10.5% 4 14.5% 9 10.0% 2 13.2% 5 14.3% 6 18.5% 12 2.9% 1 13.0% 13 0.0% 0 0.0% 0 0.0% 0Quite Poor 2.0% 2 2.6% 1 1.6% 1 0.0% 0 0.0% 0 4.8% 2 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Very Poor 2.0% 2 2.6% 1 1.6% 1 0.0% 0 0.0% 0 4.8% 2 0.0% 0 5.7% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0(Don’t know) 25.0% 25 31.6% 12 21.0% 13 30.0% 6 36.8% 14 11.9% 5 24.6% 16 25.7% 9 25.0% 25 0.0% 0 0.0% 0 0.0% 0

Mean: 3.91 3.81 3.96 4.14 4.04 3.73 3.92 3.88 3.91 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14P Please rate (STUDY CENTRE) in respect of Layout of centre Very good 16.0% 16 10.5% 4 19.4% 12 20.0% 4 15.8% 6 14.3% 6 18.5% 12 11.4% 4 16.0% 16 0.0% 0 0.0% 0 0.0% 0Quite good 43.0% 43 39.5% 15 45.2% 28 40.0% 8 34.2% 13 52.4% 22 35.4% 23 57.1% 20 43.0% 43 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 13.0% 13 13.2% 5 12.9% 8 10.0% 2 13.2% 5 14.3% 6 18.5% 12 2.9% 1 13.0% 13 0.0% 0 0.0% 0 0.0% 0Quite Poor 2.0% 2 2.6% 1 1.6% 1 0.0% 0 0.0% 0 4.8% 2 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Very Poor 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0(Don’t know) 25.0% 25 31.6% 12 21.0% 13 30.0% 6 36.8% 14 11.9% 5 24.6% 16 25.7% 9 25.0% 25 0.0% 0 0.0% 0 0.0% 0Mean: 3.95 3.77 4.04 4.14 4.04 3.81 3.92 4.00 3.95 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14Q Please rate (STUDY CENTRE) in respect of Size / quality of supermarket(s) Very good 53.0% 53 34.2% 13 64.5% 40 60.0% 12 65.8% 25 38.1% 16 58.5% 38 42.9% 15 53.0% 53 0.0% 0 0.0% 0 0.0% 0Quite good 29.0% 29 36.8% 14 24.2% 15 25.0% 5 10.5% 4 47.6% 20 27.7% 18 31.4% 11 29.0% 29 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Quite Poor 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 16.0% 16 26.3% 10 9.7% 6 15.0% 3 23.7% 9 9.5% 4 12.3% 8 22.9% 8 16.0% 16 0.0% 0 0.0% 0 0.0% 0

Mean: 4.60 4.43 4.68 4.71 4.86 4.34 4.63 4.52 4.60 0.00 0.00 0.00Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 39 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14R Please rate (STUDY CENTRE) in respect of Public toilets Very good 6.0% 6 2.6% 1 8.1% 5 10.0% 2 0.0% 0 9.5% 4 7.7% 5 2.9% 1 6.0% 6 0.0% 0 0.0% 0 0.0% 0Quite good 13.0% 13 23.7% 9 6.5% 4 5.0% 1 7.9% 3 21.4% 9 9.2% 6 20.0% 7 13.0% 13 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 80.0% 80 71.1% 27 85.5% 53 85.0% 17 92.1% 35 66.7% 28 83.1% 54 74.3% 26 80.0% 80 0.0% 0 0.0% 0 0.0% 0

Mean: 4.25 4.00 4.56 4.67 4.00 4.21 4.45 4.00 4.25 0.00 0.00 0.00

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14S Please rate (STUDY CENTRE) in respect of (HITCHIN/ROYSTON) The market Those in either Hitchin or Royston Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Base: 0 0 0 0 0 0 0 0 0 0 0 0

Page 289: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Baldock North Hertfordshire In-Street Survey Page 40 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q15 Apart from the recent improvements, what other improvements would you like to see in Baldock ? Those in Baldock Nothing in particular 31.0% 31 26.3% 10 33.9% 21 50.0% 10 28.9% 11 23.8% 10 32.3% 21 28.6% 10 31.0% 31 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 5.0% 5 2.6% 1 6.5% 4 5.0% 1 7.9% 3 2.4% 1 7.7% 5 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

16.0% 16 10.5% 4 19.4% 12 15.0% 3 13.2% 5 19.0% 8 16.9% 11 14.3% 5 16.0% 16 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

3.0% 3 5.3% 2 1.6% 1 0.0% 0 0.0% 0 7.1% 3 1.5% 1 5.7% 2 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Improve the market 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

15.0% 15 7.9% 3 19.4% 12 10.0% 2 18.4% 7 14.3% 6 15.4% 10 14.3% 5 15.0% 15 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

5.0% 5 7.9% 3 3.2% 2 0.0% 0 5.3% 2 7.1% 3 3.1% 2 8.6% 3 5.0% 5 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 3.0% 3 2.6% 1 3.2% 2 0.0% 0 2.6% 1 4.8% 2 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Parking permits 6.0% 6 7.9% 3 4.8% 3 0.0% 0 5.3% 2 9.5% 4 3.1% 2 11.4% 4 6.0% 6 0.0% 0 0.0% 0 0.0% 0(Don’t know) 26.0% 26 42.1% 16 16.1% 10 15.0% 3 31.6% 12 26.2% 11 26.2% 17 25.7% 9 26.0% 26 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 41 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q16 What improvements would you like to see made in (STUDY CENTRE) ? Those in either Hitchin, Letchworth or Royston Nothing in particular 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better toilet facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many vacant shops /

reduce rent rates 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More facilities for teenagers / children

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Needs a re-vamp 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bring back Marks and

Spencer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Less charity shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 42 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q17 Do you think extending the hours of pedestrianisation in the High Street and Market Place is a good idea? Those in Hitchin Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Depends on the details 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0 Q18 Do you or other members of your household ever come to (STUDY CENTRE) in the evenings? Yes 42.0% 42 42.1% 16 41.9% 26 60.0% 12 36.8% 14 38.1% 16 46.2% 30 34.3% 12 42.0% 42 0.0% 0 0.0% 0 0.0% 0No 58.0% 58 57.9% 22 58.1% 36 40.0% 8 63.2% 24 61.9% 26 53.8% 35 65.7% 23 58.0% 58 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 Q19 What do you or other members of your household do in (STUDY CENTRE) in the evening ? Those who said 'Yes' at Q18 Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pubs / bars 54.8% 23 50.0% 8 57.7% 15 75.0% 9 64.3% 9 31.3% 5 53.3% 16 58.3% 7 54.8% 23 0.0% 0 0.0% 0 0.0% 0Restaurants 73.8% 31 81.3% 13 69.2% 18 66.7% 8 71.4% 10 81.3% 13 70.0% 21 83.3% 10 73.8% 31 0.0% 0 0.0% 0 0.0% 0Services (e.g. cash tills) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Takeaway food 11.9% 5 6.3% 1 15.4% 4 25.0% 3 7.1% 1 6.3% 1 10.0% 3 16.7% 2 11.9% 5 0.0% 0 0.0% 0 0.0% 0Walk about / look around 4.8% 2 6.3% 1 3.8% 1 8.3% 1 0.0% 0 6.3% 1 6.7% 2 0.0% 0 4.8% 2 0.0% 0 0.0% 0 0.0% 0Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nightclubs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 42 16 26 12 14 16 30 12 42 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 43 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q20 What do you like about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE) ? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Close to home / easy to get

to 88.1% 37 93.8% 15 84.6% 22 83.3% 10 92.9% 13 87.5% 14 90.0% 27 83.3% 10 88.1% 37 0.0% 0 0.0% 0 0.0% 0

Good theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good choice of restaurants 16.7% 7 12.5% 2 19.2% 5 25.0% 3 21.4% 3 6.3% 1 23.3% 7 0.0% 0 16.7% 7 0.0% 0 0.0% 0 0.0% 0Good quality of restaurants 14.3% 6 18.8% 3 11.5% 3 16.7% 2 7.1% 1 18.8% 3 10.0% 3 25.0% 3 14.3% 6 0.0% 0 0.0% 0 0.0% 0Good quality of pubs / bars 19.0% 8 18.8% 3 19.2% 5 25.0% 3 14.3% 2 18.8% 3 13.3% 4 33.3% 4 19.0% 8 0.0% 0 0.0% 0 0.0% 0Good choice of pubs / bars 7.1% 3 6.3% 1 7.7% 2 8.3% 1 14.3% 2 0.0% 0 6.7% 2 8.3% 1 7.1% 3 0.0% 0 0.0% 0 0.0% 0Good health/fitness facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friends / relatives go there 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good value 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friendly atmosphere /

environment 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 4.8% 2 6.3% 1 3.8% 1 8.3% 1 0.0% 0 6.3% 1 3.3% 1 8.3% 1 4.8% 2 0.0% 0 0.0% 0 0.0% 0

Base: 42 16 26 12 14 16 30 12 42 0 0 0 Q21 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE)? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 95.2% 40 93.8% 15 96.2% 25 100.0% 12 92.9% 13 93.8% 15 93.3% 28 100.0% 12 95.2% 40 0.0% 0 0.0% 0 0.0% 0Poor choice of facilities 2.4% 1 0.0% 0 3.8% 1 0.0% 0 7.1% 1 0.0% 0 3.3% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0Too expensive 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Unsafe / poor security /

dangerous 2.4% 1 0.0% 0 3.8% 1 8.3% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0

Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car parking charges 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.4% 1 6.3% 1 0.0% 0 0.0% 0 0.0% 0 6.3% 1 3.3% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0

Base: 42 16 26 12 14 16 30 12 42 0 0 0 GEN Gender: Male 38.0% 38 100.0% 38 0.0% 0 25.0% 5 36.8% 14 45.2% 19 33.8% 22 45.7% 16 38.0% 38 0.0% 0 0.0% 0 0.0% 0Female 62.0% 62 0.0% 0 100.0% 62 75.0% 15 63.2% 24 54.8% 23 66.2% 43 54.3% 19 62.0% 62 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 44 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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AGE Age Group: 18 - 24 years 6.0% 6 2.6% 1 8.1% 5 30.0% 6 0.0% 0 0.0% 0 4.6% 3 8.6% 3 6.0% 6 0.0% 0 0.0% 0 0.0% 025 - 34 years 14.0% 14 10.5% 4 16.1% 10 70.0% 14 0.0% 0 0.0% 0 16.9% 11 8.6% 3 14.0% 14 0.0% 0 0.0% 0 0.0% 035 - 44 years 24.0% 24 18.4% 7 27.4% 17 0.0% 0 63.2% 24 0.0% 0 24.6% 16 22.9% 8 24.0% 24 0.0% 0 0.0% 0 0.0% 045 - 54 years 14.0% 14 18.4% 7 11.3% 7 0.0% 0 36.8% 14 0.0% 0 18.5% 12 5.7% 2 14.0% 14 0.0% 0 0.0% 0 0.0% 055 - 64 years 12.0% 12 7.9% 3 14.5% 9 0.0% 0 0.0% 0 28.6% 12 9.2% 6 17.1% 6 12.0% 12 0.0% 0 0.0% 0 0.0% 065+ years 30.0% 30 42.1% 16 22.6% 14 0.0% 0 0.0% 0 71.4% 30 26.2% 17 37.1% 13 30.0% 30 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 ETH Ethnicity White – British 89.0% 89 92.1% 35 87.1% 54 85.0% 17 84.2% 32 95.2% 40 90.8% 59 85.7% 30 89.0% 89 0.0% 0 0.0% 0 0.0% 0White – Irish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other white background 4.0% 4 0.0% 0 6.5% 4 10.0% 2 2.6% 1 2.4% 1 1.5% 1 8.6% 3 4.0% 4 0.0% 0 0.0% 0 0.0% 0Black – Caribbean 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Black – African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mixed – Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - White and black

African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian – Chinese 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Asian – Indian 3.0% 3 2.6% 1 3.2% 2 0.0% 0 5.3% 2 2.4% 1 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Asian – Pakistani 2.0% 2 5.3% 2 0.0% 0 0.0% 0 5.3% 2 0.0% 0 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0Asian – Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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REL Please indicate your religion or belief (None) 2.0% 2 2.6% 1 1.6% 1 5.0% 1 2.6% 1 0.0% 0 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Christian 91.0% 91 89.5% 34 91.9% 57 90.0% 18 84.2% 32 97.6% 41 90.8% 59 91.4% 32 91.0% 91 0.0% 0 0.0% 0 0.0% 0Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hindu 3.0% 3 2.6% 1 3.2% 2 0.0% 0 5.3% 2 2.4% 1 3.1% 2 2.9% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Sikh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Muslim 2.0% 2 5.3% 2 0.0% 0 0.0% 0 5.3% 2 0.0% 0 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 2.0% 2 0.0% 0 3.2% 2 5.0% 1 2.6% 1 0.0% 0 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 LAN Where English is not your first language, please specify your main language Other language 2.0% 2 0.0% 0 3.2% 2 5.0% 1 2.6% 1 0.0% 0 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0(No other language / English

is my first language) 94.0% 94 97.4% 37 91.9% 57 90.0% 18 92.1% 35 97.6% 41 95.4% 62 91.4% 32 94.0% 94 0.0% 0 0.0% 0 0.0% 0

(Don’t know / varies) 3.0% 3 2.6% 1 3.2% 2 5.0% 1 2.6% 1 2.4% 1 1.5% 1 5.7% 2 3.0% 3 0.0% 0 0.0% 0 0.0% 0(Refused) 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Base: 100 38 62 20 38 42 65 35 100 0 0 0 DIS Do you consider you have a disability? If so, what is the nature of your disability? Disability 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No disabilities) 98.0% 98 100.0% 38 96.8% 60 95.0% 19 100.0% 38 97.6% 41 98.5% 64 97.1% 34 98.0% 98 0.0% 0 0.0% 0 0.0% 0Arthritis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0(Refused) 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 SEG Occupation of Chief Wage Earner: AB 24.0% 24 18.4% 7 27.4% 17 35.0% 7 36.8% 14 7.1% 3 36.9% 24 0.0% 0 24.0% 24 0.0% 0 0.0% 0 0.0% 0C1 41.0% 41 39.5% 15 41.9% 26 35.0% 7 36.8% 14 47.6% 20 63.1% 41 0.0% 0 41.0% 41 0.0% 0 0.0% 0 0.0% 0C2 18.0% 18 23.7% 9 14.5% 9 25.0% 5 15.8% 6 16.7% 7 0.0% 0 51.4% 18 18.0% 18 0.0% 0 0.0% 0 0.0% 0DE 17.0% 17 18.4% 7 16.1% 10 5.0% 1 10.5% 4 28.6% 12 0.0% 0 48.6% 17 17.0% 17 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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ADU Number of adults (incl Resp.): One 18.0% 18 23.7% 9 14.5% 9 5.0% 1 7.9% 3 33.3% 14 13.8% 9 25.7% 9 18.0% 18 0.0% 0 0.0% 0 0.0% 0Two 78.0% 78 71.1% 27 82.3% 51 85.0% 17 86.8% 33 66.7% 28 83.1% 54 68.6% 24 78.0% 78 0.0% 0 0.0% 0 0.0% 0Three or more 4.0% 4 5.3% 2 3.2% 2 10.0% 2 5.3% 2 0.0% 0 3.1% 2 5.7% 2 4.0% 4 0.0% 0 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 CHI No. of children 15 years and under: One 23.0% 23 21.1% 8 24.2% 15 30.0% 6 44.7% 17 0.0% 0 26.2% 17 17.1% 6 23.0% 23 0.0% 0 0.0% 0 0.0% 0Two 11.0% 11 7.9% 3 12.9% 8 0.0% 0 28.9% 11 0.0% 0 13.8% 9 5.7% 2 11.0% 11 0.0% 0 0.0% 0 0.0% 0Three or more 2.0% 2 0.0% 0 3.2% 2 0.0% 0 5.3% 2 0.0% 0 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0(None) 64.0% 64 71.1% 27 59.7% 37 70.0% 14 21.1% 8 100.0% 42 56.9% 37 77.1% 27 64.0% 64 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 DAY Day of Interview: Monday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wednesday 20.0% 20 18.4% 7 21.0% 13 25.0% 5 21.1% 8 16.7% 7 26.2% 17 8.6% 3 20.0% 20 0.0% 0 0.0% 0 0.0% 0Thursday 25.0% 25 21.1% 8 27.4% 17 15.0% 3 28.9% 11 26.2% 11 21.5% 14 31.4% 11 25.0% 25 0.0% 0 0.0% 0 0.0% 0Friday 26.0% 26 31.6% 12 22.6% 14 35.0% 7 21.1% 8 26.2% 11 24.6% 16 28.6% 10 26.0% 26 0.0% 0 0.0% 0 0.0% 0Saturday 29.0% 29 28.9% 11 29.0% 18 25.0% 5 28.9% 11 31.0% 13 27.7% 18 31.4% 11 29.0% 29 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0 LOC1 Baldock Whitehorse Street 21.0% 21 18.4% 7 22.6% 14 40.0% 8 18.4% 7 14.3% 6 20.0% 13 22.9% 8 21.0% 21 0.0% 0 0.0% 0 0.0% 0High Street (near Tesco

store) 34.0% 34 28.9% 11 37.1% 23 25.0% 5 39.5% 15 33.3% 14 35.4% 23 31.4% 11 34.0% 34 0.0% 0 0.0% 0 0.0% 0

High Street (Near Simpson Drive)

22.0% 22 21.1% 8 22.6% 14 10.0% 2 18.4% 7 31.0% 13 20.0% 13 25.7% 9 22.0% 22 0.0% 0 0.0% 0 0.0% 0

Letchworth Road 23.0% 23 31.6% 12 17.7% 11 25.0% 5 23.7% 9 21.4% 9 24.6% 16 20.0% 7 23.0% 23 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 47 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

LOC2 Hitchin Market Place 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft (Near Nightingale

Road) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bancroft (Near Brand Street) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bucklersbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC3 Letchworth Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leys Avenue (Near Station

Place) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leys Avenue (Near Norton Way South)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Station Place)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Gernon Road)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC4 Royston Melbourn Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (Near Market

Hill) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near bend to Upper King Street)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Baldock Street (near Somerfield)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Place Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 48 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

PC Postcode Sector: AL5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL7 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Blank 26.0% 26 26.3% 10 25.8% 16 35.0% 7 39.5% 15 9.5% 4 26.2% 17 25.7% 9 26.0% 26 0.0% 0 0.0% 0 0.0% 0CB2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB22 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB23 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CM23 2 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0EN10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 2 1.0% 1 2.6% 1 0.0% 0 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0LU2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK44 3 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0MU41 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NE8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW9 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0PE15 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 49 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

SG1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG13 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG15 6 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG17 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 9 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 0 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 1 2.0% 2 2.6% 1 1.6% 1 0.0% 0 2.6% 1 2.4% 1 3.1% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0SG5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 3 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.4% 1 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 1.0% 1 2.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 2 2.0% 2 2.6% 1 1.6% 1 0.0% 0 2.6% 1 2.4% 1 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0SG6 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 4 4.0% 4 0.0% 0 6.5% 4 5.0% 1 7.9% 3 0.0% 0 1.5% 1 8.6% 3 4.0% 4 0.0% 0 0.0% 0 0.0% 0SG6 7 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 2.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG7 2.0% 2 2.6% 1 1.6% 1 5.0% 1 0.0% 0 2.4% 1 1.5% 1 2.9% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0SG7 5 12.0% 12 2.6% 1 17.7% 11 20.0% 4 7.9% 3 11.9% 5 15.4% 10 5.7% 2 12.0% 12 0.0% 0 0.0% 0 0.0% 0SG7 6 40.0% 40 50.0% 19 33.9% 21 25.0% 5 28.9% 11 57.1% 24 36.9% 24 45.7% 16 40.0% 40 0.0% 0 0.0% 0 0.0% 0SG8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 0 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SG8 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG9 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY4 1.0% 1 0.0% 0 1.6% 1 5.0% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0SY7 5 1.0% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0TA1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD17 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Baldock North Hertfordshire In-Street Survey Page 50 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

WD18 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD19 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD24 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD25 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 100 38 62 20 38 42 65 35 100 0 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 51 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q01 What is the main purpose of your visit to (STUDY CENTRE) ? Shopping for food only 27.0% 54 31.6% 25 24.0% 29 38.9% 28 19.8% 25 50.0% 1 30.5% 46 16.3% 8 0.0% 0 27.0% 54 0.0% 0 0.0% 0Shopping for non-food goods

only 7.5% 15 8.9% 7 6.6% 8 2.8% 2 10.3% 13 0.0% 0 6.0% 9 12.2% 6 0.0% 0 7.5% 15 0.0% 0 0.0% 0

Shopping for both food & non-food items

29.5% 59 8.9% 7 43.0% 52 13.9% 10 38.9% 49 0.0% 0 23.2% 35 49.0% 24 0.0% 0 29.5% 59 0.0% 0 0.0% 0

Window shopping 1.0% 2 0.0% 0 1.7% 2 1.4% 1 0.8% 1 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0To visit the market 7.0% 14 5.1% 4 8.3% 10 8.3% 6 6.3% 8 0.0% 0 7.9% 12 4.1% 2 0.0% 0 7.0% 14 0.0% 0 0.0% 0To visit a restaurant / café /

public house 3.0% 6 5.1% 4 1.7% 2 1.4% 1 4.0% 5 0.0% 0 4.0% 6 0.0% 0 0.0% 0 3.0% 6 0.0% 0 0.0% 0

To have a walk / stroll around

6.5% 13 15.2% 12 0.8% 1 9.7% 7 4.8% 6 0.0% 0 8.6% 13 0.0% 0 0.0% 0 6.5% 13 0.0% 0 0.0% 0

To use services (e.g. bank, post office, hairdressers)

7.0% 14 12.7% 10 3.3% 4 9.7% 7 4.8% 6 50.0% 1 7.9% 12 4.1% 2 0.0% 0 7.0% 14 0.0% 0 0.0% 0

Work / business purposes 6.0% 12 11.4% 9 2.5% 3 6.9% 5 5.6% 7 0.0% 0 6.6% 10 4.1% 2 0.0% 0 6.0% 12 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 1.0% 2 0.0% 0 1.7% 2 0.0% 0 1.6% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

4.5% 9 1.3% 1 6.6% 8 6.9% 5 3.2% 4 0.0% 0 3.3% 5 8.2% 4 0.0% 0 4.5% 9 0.0% 0 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 52 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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Q02 What else will you be doing here today? Shopping for food only 2.5% 5 5.1% 4 0.8% 1 6.9% 5 0.0% 0 0.0% 0 3.3% 5 0.0% 0 0.0% 0 2.5% 5 0.0% 0 0.0% 0Shopping for non-food goods

only 2.5% 5 1.3% 1 3.3% 4 0.0% 0 4.0% 5 0.0% 0 2.0% 3 4.1% 2 0.0% 0 2.5% 5 0.0% 0 0.0% 0

Shopping for both food & non-food items

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Window shopping 2.0% 4 1.3% 1 2.5% 3 2.8% 2 1.6% 2 0.0% 0 1.3% 2 4.1% 2 0.0% 0 2.0% 4 0.0% 0 0.0% 0To visit the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house 3.5% 7 1.3% 1 5.0% 6 6.9% 5 1.6% 2 0.0% 0 2.6% 4 6.1% 3 0.0% 0 3.5% 7 0.0% 0 0.0% 0

To have a walk / stroll around

12.5% 25 19.0% 15 8.3% 10 16.7% 12 10.3% 13 0.0% 0 15.2% 23 4.1% 2 0.0% 0 12.5% 25 0.0% 0 0.0% 0

To use services (e.g. bank, post office, hairdressers)

5.5% 11 10.1% 8 2.5% 3 2.8% 2 7.1% 9 0.0% 0 5.3% 8 6.1% 3 0.0% 0 5.5% 11 0.0% 0 0.0% 0

Work / business purposes 3.0% 6 7.6% 6 0.0% 0 1.4% 1 3.2% 4 50.0% 1 4.0% 6 0.0% 0 0.0% 0 3.0% 6 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Nothing/Nothing else) 53.5% 107 40.5% 32 62.0% 75 47.2% 34 57.1% 72 50.0% 1 49.0% 74 67.3% 33 0.0% 0 53.5% 107 0.0% 0 0.0% 0(Don’t know) 14.5% 29 13.9% 11 14.9% 18 15.3% 11 14.3% 18 0.0% 0 16.6% 25 8.2% 4 0.0% 0 14.5% 29 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Q03 Do you intend to do any shopping in (STUDY CENTRE) today ? Those who did not mention shopping for food, non food or both at Q01 or Q02 Yes 4.8% 3 5.7% 2 3.7% 1 11.1% 3 0.0% 0 0.0% 0 5.7% 3 0.0% 0 0.0% 0 4.8% 3 0.0% 0 0.0% 0No 40.3% 25 60.0% 21 14.8% 4 44.4% 12 35.3% 12 100.0% 1 43.4% 23 22.2% 2 0.0% 0 40.3% 25 0.0% 0 0.0% 0(Don’t know) 54.8% 34 34.3% 12 81.5% 22 44.4% 12 64.7% 22 0.0% 0 50.9% 27 77.8% 7 0.0% 0 54.8% 34 0.0% 0 0.0% 0

Base: 62 35 27 27 34 1 53 9 0 62 0 0 Q04 Do you intend to shop at the Tesco store in Baldock today ? Those who are shopping at Q01 or said 'Yes' at Q03 and are in Baldock Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 100.0% 3 100.0% 2 100.0% 1 100.0% 3 0.0% 0 0.0% 0 100.0% 3 0.0% 0 0.0% 0 100.0% 3 0.0% 0 0.0% 0

Base: 3 2 1 3 0 0 3 0 0 3 0 0

Page 302: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Hitchin North Hertfordshire In-Street Survey Page 53 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q05 What do you intend to buy in (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food and groceries 80.1% 113 73.9% 34 83.2% 79 85.4% 41 77.2% 71 100.0% 1 81.2% 82 77.5% 31 0.0% 0 80.1% 113 0.0% 0 0.0% 0Newspapers / magazines 21.3% 30 26.1% 12 18.9% 18 10.4% 5 27.2% 25 0.0% 0 19.8% 20 25.0% 10 0.0% 0 21.3% 30 0.0% 0 0.0% 0Confectionery / tobacco 5.7% 8 6.5% 3 5.3% 5 2.1% 1 7.6% 7 0.0% 0 3.0% 3 12.5% 5 0.0% 0 5.7% 8 0.0% 0 0.0% 0Clothing / footwear 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Furniture / carpets / soft

furnishings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc) 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0

DIY / hardware / gardening 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other household goods 20.6% 29 4.3% 2 28.4% 27 16.7% 8 22.8% 21 0.0% 0 18.8% 19 25.0% 10 0.0% 0 20.6% 29 0.0% 0 0.0% 0Gifts / jewellery / china and

glass 0.7% 1 0.0% 0 1.1% 1 2.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0

Books / CD’s / videos / toys / hobbies

9.2% 13 13.0% 6 7.4% 7 6.3% 3 10.9% 10 0.0% 0 6.9% 7 15.0% 6 0.0% 0 9.2% 13 0.0% 0 0.0% 0

Health / beauty / chemist items

13.5% 19 8.7% 4 15.8% 15 6.3% 3 17.4% 16 0.0% 0 9.9% 10 22.5% 9 0.0% 0 13.5% 19 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Birthday / greeting cards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 3.5% 5 4.3% 2 3.2% 3 4.2% 2 3.3% 3 0.0% 0 4.0% 4 2.5% 1 0.0% 0 3.5% 5 0.0% 0 0.0% 0

Base: 141 46 95 48 92 1 101 40 0 141 0 0 Q06 Approximately how much will you spend in total on each of the following during your visit to (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food & Grocery Nothing 16.3% 23 21.7% 10 13.7% 13 10.4% 5 19.6% 18 0.0% 0 15.8% 16 17.5% 7 0.0% 0 16.3% 23 0.0% 0 0.0% 0Less than £5.00 15.6% 22 32.6% 15 7.4% 7 33.3% 16 5.4% 5 100.0% 1 16.8% 17 12.5% 5 0.0% 0 15.6% 22 0.0% 0 0.0% 0£5.01-£10.00 15.6% 22 28.3% 13 9.5% 9 25.0% 12 10.9% 10 0.0% 0 20.8% 21 2.5% 1 0.0% 0 15.6% 22 0.0% 0 0.0% 0£10.01-£20.00 2.1% 3 2.2% 1 2.1% 2 4.2% 2 1.1% 1 0.0% 0 2.0% 2 2.5% 1 0.0% 0 2.1% 3 0.0% 0 0.0% 0£20.01-£30.00 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0£30.01-£40.00 4.3% 6 4.3% 2 4.2% 4 4.2% 2 4.3% 4 0.0% 0 4.0% 4 5.0% 2 0.0% 0 4.3% 6 0.0% 0 0.0% 0£40.01-£50.00 1.4% 2 0.0% 0 2.1% 2 0.0% 0 2.2% 2 0.0% 0 1.0% 1 2.5% 1 0.0% 0 1.4% 2 0.0% 0 0.0% 0£50.01-£75.00 2.1% 3 0.0% 0 3.2% 3 2.1% 1 2.2% 2 0.0% 0 1.0% 1 5.0% 2 0.0% 0 2.1% 3 0.0% 0 0.0% 0£75.01-£100.00 27.0% 38 4.3% 2 37.9% 36 16.7% 8 32.6% 30 0.0% 0 26.7% 27 27.5% 11 0.0% 0 27.0% 38 0.0% 0 0.0% 0£100.01-£150.00 13.5% 19 6.5% 3 16.8% 16 4.2% 2 18.5% 17 0.0% 0 10.9% 11 20.0% 8 0.0% 0 13.5% 19 0.0% 0 0.0% 0More than £150.00 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0(Don’t know) 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0

Mean: 47.9 16.7 63.1 25.9 60.0 2.5 42.0 63.1 0.0 47.9 0.0 0.0

Base: 141 46 95 48 92 1 101 40 0 141 0 0

Page 303: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Hitchin North Hertfordshire In-Street Survey Page 54 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Non-food Nothing 41.1% 58 52.2% 24 35.8% 34 56.3% 27 32.6% 30 100.0% 1 46.5% 47 27.5% 11 0.0% 0 41.1% 58 0.0% 0 0.0% 0Less than £5.00 21.3% 30 30.4% 14 16.8% 16 18.8% 9 22.8% 21 0.0% 0 21.8% 22 20.0% 8 0.0% 0 21.3% 30 0.0% 0 0.0% 0£5.01-£10.00 5.7% 8 0.0% 0 8.4% 8 2.1% 1 7.6% 7 0.0% 0 3.0% 3 12.5% 5 0.0% 0 5.7% 8 0.0% 0 0.0% 0£10.01-£20.00 7.8% 11 0.0% 0 11.6% 11 4.2% 2 9.8% 9 0.0% 0 7.9% 8 7.5% 3 0.0% 0 7.8% 11 0.0% 0 0.0% 0£20.01-£30.00 4.3% 6 0.0% 0 6.3% 6 4.2% 2 4.3% 4 0.0% 0 2.0% 2 10.0% 4 0.0% 0 4.3% 6 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 19.1% 27 17.4% 8 20.0% 19 14.6% 7 21.7% 20 0.0% 0 17.8% 18 22.5% 9 0.0% 0 19.1% 27 0.0% 0 0.0% 0

Mean: 5.04 0.92 7.11 2.68 6.46 0.00 4.49 6.53 0.00 5.04 0.00 0.00

Base: 141 46 95 48 92 1 101 40 0 141 0 0 Eating / drinking out Nothing 95.7% 135 93.5% 43 96.8% 92 97.9% 47 94.6% 87 100.0% 1 95.1% 96 97.5% 39 0.0% 0 95.7% 135 0.0% 0 0.0% 0Less than £5.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£5.01-£10.00 1.4% 2 2.2% 1 1.1% 1 0.0% 0 2.2% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0£10.01-£20.00 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.1% 3 4.3% 2 1.1% 1 2.1% 1 2.2% 2 0.0% 0 2.0% 2 2.5% 1 0.0% 0 2.1% 3 0.0% 0 0.0% 0

Mean: 0.22 0.17 0.24 0.00 0.33 0.00 0.30 0.00 0.00 0.22 0.00 0.00

Base: 141 46 95 48 92 1 101 40 0 141 0 0 Q07 Do you intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) today ? Yes 10.0% 20 10.1% 8 9.9% 12 11.1% 8 9.5% 12 0.0% 0 9.9% 15 10.2% 5 0.0% 0 10.0% 20 0.0% 0 0.0% 0No 72.0% 144 75.9% 60 69.4% 84 75.0% 54 69.8% 88 100.0% 2 74.8% 113 63.3% 31 0.0% 0 72.0% 144 0.0% 0 0.0% 0(Don’t know) 18.0% 36 13.9% 11 20.7% 25 13.9% 10 20.6% 26 0.0% 0 15.2% 23 26.5% 13 0.0% 0 18.0% 36 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 55 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q08 And what type of facilities do you intend to visit today ? Those who intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) at Q07 Sports facilities 10.0% 2 0.0% 0 16.7% 2 12.5% 1 8.3% 1 0.0% 0 6.7% 1 20.0% 1 0.0% 0 10.0% 2 0.0% 0 0.0% 0Pubs / bars 5.0% 1 0.0% 0 8.3% 1 0.0% 0 8.3% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0Restaurants / café 80.0% 16 87.5% 7 75.0% 9 87.5% 7 75.0% 9 0.0% 0 80.0% 12 80.0% 4 0.0% 0 80.0% 16 0.0% 0 0.0% 0Takeaway food 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walk about / look around 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 5.0% 1 12.5% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0

Base: 20 8 12 8 12 0 15 5 0 20 0 0 Q09 How did you travel to (STUDY CENTRE) today ? Car-driver 85.5% 171 87.3% 69 84.3% 102 84.7% 61 86.5% 109 50.0% 1 85.4% 129 85.7% 42 0.0% 0 85.5% 171 0.0% 0 0.0% 0Car-passenger 6.0% 12 0.0% 0 9.9% 12 4.2% 3 7.1% 9 0.0% 0 6.0% 9 6.1% 3 0.0% 0 6.0% 12 0.0% 0 0.0% 0Bus / coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Train / Tube 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walked 5.0% 10 8.9% 7 2.5% 3 5.6% 4 4.0% 5 50.0% 1 5.3% 8 4.1% 2 0.0% 0 5.0% 10 0.0% 0 0.0% 0Bicycle 2.0% 4 3.8% 3 0.8% 1 2.8% 2 1.6% 2 0.0% 0 2.0% 3 2.0% 1 0.0% 0 2.0% 4 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mobility scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 1.0% 2 0.0% 0 1.7% 2 2.8% 2 0.0% 0 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 56 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q10 At which bus stop in (STUDY CENTRE) did you arrive at today ? Those who travelled by Bus / coach at Q09 Baldock: High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin: Queen Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth: Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gernon Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royston: Baldock Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Barkway Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kneesworth Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other: Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 57 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q11 Which other shopping centres or towns do you use regularly, (i.e. at least every three months) ? No other centre 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Baldock 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bedford 3.5% 7 5.1% 4 2.5% 3 6.9% 5 1.6% 2 0.0% 0 3.3% 5 4.1% 2 0.0% 0 3.5% 7 0.0% 0 0.0% 0Bishop’s Stortford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth Garden City 4.5% 9 2.5% 2 5.8% 7 6.9% 5 3.2% 4 0.0% 0 5.3% 8 2.0% 1 0.0% 0 4.5% 9 0.0% 0 0.0% 0Luton 38.0% 76 24.1% 19 47.1% 57 25.0% 18 46.0% 58 0.0% 0 33.1% 50 53.1% 26 0.0% 0 38.0% 76 0.0% 0 0.0% 0Milton Keynes 3.5% 7 7.6% 6 0.8% 1 5.6% 4 2.4% 3 0.0% 0 4.6% 7 0.0% 0 0.0% 0 3.5% 7 0.0% 0 0.0% 0Royston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Albans 3.5% 7 7.6% 6 0.8% 1 4.2% 3 3.2% 4 0.0% 0 4.6% 7 0.0% 0 0.0% 0 3.5% 7 0.0% 0 0.0% 0Stevenage 45.5% 91 41.8% 33 47.9% 58 50.0% 36 43.7% 55 0.0% 0 44.4% 67 49.0% 24 0.0% 0 45.5% 91 0.0% 0 0.0% 0Waltham Abbey 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ware 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Watford 3.0% 6 6.3% 5 0.8% 1 2.8% 2 2.4% 3 50.0% 1 4.0% 6 0.0% 0 0.0% 0 3.0% 6 0.0% 0 0.0% 0Welwyn Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0Biggleswade 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cheshunt 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harlow 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0North London 2.0% 4 5.1% 4 0.0% 0 1.4% 1 2.4% 3 0.0% 0 2.6% 4 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Q12 Approximately how much time will you spend in the shopping area in (STUDY CENTRE) today? 0-15 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 016-30 minutes 1.5% 3 1.3% 1 1.7% 2 1.4% 1 1.6% 2 0.0% 0 2.0% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 031 minutes – under 1 hour 51.5% 103 72.2% 57 38.0% 46 58.3% 42 46.8% 59 100.0% 2 55.0% 83 40.8% 20 0.0% 0 51.5% 103 0.0% 0 0.0% 01 – 1 ½ hours 43.5% 87 24.1% 19 56.2% 68 36.1% 26 48.4% 61 0.0% 0 38.4% 58 59.2% 29 0.0% 0 43.5% 87 0.0% 0 0.0% 0Over 1 ½ - 2 hours 2.5% 5 1.3% 1 3.3% 4 4.2% 3 1.6% 2 0.0% 0 3.3% 5 0.0% 0 0.0% 0 2.5% 5 0.0% 0 0.0% 0Over 2-3 hours 1.0% 2 1.3% 1 0.8% 1 0.0% 0 1.6% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0Over 3 hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 58 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q13 How often do you shop in (STUDY CENTRE) ? Everyday 11.5% 23 16.5% 13 8.3% 10 20.8% 15 5.6% 7 50.0% 1 13.2% 20 6.1% 3 0.0% 0 11.5% 23 0.0% 0 0.0% 02-3 times a week 30.5% 61 35.4% 28 27.3% 33 34.7% 25 28.6% 36 0.0% 0 29.1% 44 34.7% 17 0.0% 0 30.5% 61 0.0% 0 0.0% 0Once a week 40.5% 81 16.5% 13 56.2% 68 26.4% 19 49.2% 62 0.0% 0 35.8% 54 55.1% 27 0.0% 0 40.5% 81 0.0% 0 0.0% 0Once a fortnight 1.0% 2 0.0% 0 1.7% 2 0.0% 0 1.6% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0Once a month 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Less than once a month 9.5% 19 19.0% 15 3.3% 4 13.9% 10 6.3% 8 50.0% 1 11.9% 18 2.0% 1 0.0% 0 9.5% 19 0.0% 0 0.0% 0Never 5.0% 10 11.4% 9 0.8% 1 2.8% 2 6.3% 8 0.0% 0 6.6% 10 0.0% 0 0.0% 0 5.0% 10 0.0% 0 0.0% 0(Don’t know) 1.5% 3 1.3% 1 1.7% 2 0.0% 0 2.4% 3 0.0% 0 1.3% 2 2.0% 1 0.0% 0 1.5% 3 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14A Please rate (STUDY CENTRE) in respect of Availability of parking Very good 2.5% 5 1.3% 1 3.3% 4 1.4% 1 3.2% 4 0.0% 0 2.6% 4 2.0% 1 0.0% 0 2.5% 5 0.0% 0 0.0% 0Quite good 37.5% 75 36.7% 29 38.0% 46 29.2% 21 42.9% 54 0.0% 0 32.5% 49 53.1% 26 0.0% 0 37.5% 75 0.0% 0 0.0% 0Neither good nor poor 48.5% 97 46.8% 37 49.6% 60 54.2% 39 44.4% 56 100.0% 2 50.3% 76 42.9% 21 0.0% 0 48.5% 97 0.0% 0 0.0% 0Quite Poor 11.5% 23 15.2% 12 9.1% 11 15.3% 11 9.5% 12 0.0% 0 14.6% 22 2.0% 1 0.0% 0 11.5% 23 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.31 3.24 3.36 3.17 3.40 3.00 3.23 3.55 0.00 3.31 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14B Please rate (STUDY CENTRE) in respect of Parking charges Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 7.0% 14 7.6% 6 6.6% 8 8.3% 6 6.3% 8 0.0% 0 7.3% 11 6.1% 3 0.0% 0 7.0% 14 0.0% 0 0.0% 0Neither good nor poor 57.0% 114 55.7% 44 57.9% 70 59.7% 43 55.6% 70 50.0% 1 56.3% 85 59.2% 29 0.0% 0 57.0% 114 0.0% 0 0.0% 0Quite Poor 35.0% 70 35.4% 28 34.7% 42 30.6% 22 37.3% 47 50.0% 1 35.1% 53 34.7% 17 0.0% 0 35.0% 70 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Mean: 2.72 2.72 2.72 2.77 2.69 2.50 2.72 2.71 0.00 2.72 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0

Page 308: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Hitchin North Hertfordshire In-Street Survey Page 59 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14C Please rate (STUDY CENTRE) in respect of Traffic congestion Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 41.0% 82 35.4% 28 44.6% 54 37.5% 27 43.7% 55 0.0% 0 41.1% 62 40.8% 20 0.0% 0 41.0% 82 0.0% 0 0.0% 0Neither good nor poor 45.0% 90 45.6% 36 44.6% 54 41.7% 30 46.8% 59 50.0% 1 46.4% 70 40.8% 20 0.0% 0 45.0% 90 0.0% 0 0.0% 0Quite Poor 14.0% 28 19.0% 15 10.7% 13 20.8% 15 9.5% 12 50.0% 1 12.6% 19 18.4% 9 0.0% 0 14.0% 28 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.27 3.16 3.34 3.17 3.34 2.50 3.28 3.22 0.00 3.27 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14D Please rate (STUDY CENTRE) in respect of Bus service Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 96.0% 192 96.2% 76 95.9% 116 98.6% 71 94.4% 119 100.0% 2 95.4% 144 98.0% 48 0.0% 0 96.0% 192 0.0% 0 0.0% 0Quite Poor 1.0% 2 0.0% 0 1.7% 2 1.4% 1 0.8% 1 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 3.0% 6 3.8% 3 2.5% 3 0.0% 0 4.8% 6 0.0% 0 4.0% 6 0.0% 0 0.0% 0 3.0% 6 0.0% 0 0.0% 0

Mean: 2.99 3.00 2.98 2.99 2.99 3.00 2.99 2.98 0.00 2.99 0.00 0.00Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14E Please rate (STUDY CENTRE) in respect of Bus facilities (shelters) Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 95.5% 191 96.2% 76 95.0% 115 97.2% 70 94.4% 119 100.0% 2 94.0% 142 100.0% 49 0.0% 0 95.5% 191 0.0% 0 0.0% 0Quite Poor 1.0% 2 0.0% 0 1.7% 2 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 3.5% 7 3.8% 3 3.3% 4 1.4% 1 4.8% 6 0.0% 0 4.6% 7 0.0% 0 0.0% 0 3.5% 7 0.0% 0 0.0% 0

Mean: 2.99 3.00 2.98 2.99 2.99 3.00 2.99 3.00 0.00 2.99 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0

Page 309: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Hitchin North Hertfordshire In-Street Survey Page 60 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14F Please rate (STUDY CENTRE) in respect of Personal safety Very good 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Quite good 88.5% 177 83.5% 66 91.7% 111 84.7% 61 90.5% 114 100.0% 2 86.8% 131 93.9% 46 0.0% 0 88.5% 177 0.0% 0 0.0% 0Neither good nor poor 11.0% 22 15.2% 12 8.3% 10 15.3% 11 8.7% 11 0.0% 0 12.6% 19 6.1% 3 0.0% 0 11.0% 22 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.90 3.86 3.92 3.85 3.92 4.00 3.88 3.94 0.00 3.90 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14G Please rate (STUDY CENTRE) in respect of Range of shops and services available Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 46.0% 92 38.0% 30 51.2% 62 40.3% 29 48.4% 61 100.0% 2 46.4% 70 44.9% 22 0.0% 0 46.0% 92 0.0% 0 0.0% 0Neither good nor poor 53.0% 106 62.0% 49 47.1% 57 56.9% 41 51.6% 65 0.0% 0 53.0% 80 53.1% 26 0.0% 0 53.0% 106 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 1.0% 2 0.0% 0 1.7% 2 2.8% 2 0.0% 0 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Mean: 3.44 3.38 3.48 3.35 3.48 4.00 3.45 3.41 0.00 3.44 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14H Please rate (STUDY CENTRE) in respect of Quality of shops and services available Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 45.0% 90 36.7% 29 50.4% 61 38.9% 28 47.6% 60 100.0% 2 47.0% 71 38.8% 19 0.0% 0 45.0% 90 0.0% 0 0.0% 0Neither good nor poor 54.5% 109 63.3% 50 48.8% 59 59.7% 43 52.4% 66 0.0% 0 52.3% 79 61.2% 30 0.0% 0 54.5% 109 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Mean: 3.44 3.37 3.49 3.36 3.48 4.00 3.46 3.39 0.00 3.44 0.00 0.00Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 61 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14I Please rate (STUDY CENTRE) in respect of Daytime entertainment/leisure facilities Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 7.5% 15 3.8% 3 9.9% 12 11.1% 8 5.6% 7 0.0% 0 7.3% 11 8.2% 4 0.0% 0 7.5% 15 0.0% 0 0.0% 0Neither good nor poor 90.0% 180 93.7% 74 87.6% 106 86.1% 62 92.1% 116 100.0% 2 90.7% 137 87.8% 43 0.0% 0 90.0% 180 0.0% 0 0.0% 0Quite Poor 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.0% 4 2.5% 2 1.7% 2 1.4% 1 2.4% 3 0.0% 0 2.0% 3 2.0% 1 0.0% 0 2.0% 4 0.0% 0 0.0% 0

Mean: 3.07 3.04 3.09 3.10 3.06 3.00 3.07 3.06 0.00 3.07 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14J Please rate (STUDY CENTRE) in respect of Evening entertainment and leisure facilities Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 8.5% 17 2.5% 2 12.4% 15 6.9% 5 9.5% 12 0.0% 0 8.6% 13 8.2% 4 0.0% 0 8.5% 17 0.0% 0 0.0% 0Neither good nor poor 91.5% 183 97.5% 77 87.6% 106 93.1% 67 90.5% 114 100.0% 2 91.4% 138 91.8% 45 0.0% 0 91.5% 183 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.09 3.03 3.12 3.07 3.10 3.00 3.09 3.08 0.00 3.09 0.00 0.00Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14K Please rate (STUDY CENTRE) in respect of Town Centre events Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 31.5% 63 27.8% 22 33.9% 41 18.1% 13 39.7% 50 0.0% 0 27.8% 42 42.9% 21 0.0% 0 31.5% 63 0.0% 0 0.0% 0Neither good nor poor 68.0% 136 72.2% 57 65.3% 79 81.9% 59 59.5% 75 100.0% 2 71.5% 108 57.1% 28 0.0% 0 68.0% 136 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Mean: 3.32 3.28 3.34 3.18 3.40 3.00 3.28 3.43 0.00 3.32 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 62 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14L Please rate (STUDY CENTRE) in respect of Liveliness / street life / character Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 44.5% 89 39.2% 31 47.9% 58 27.8% 20 54.8% 69 0.0% 0 42.4% 64 51.0% 25 0.0% 0 44.5% 89 0.0% 0 0.0% 0Neither good nor poor 55.5% 111 60.8% 48 52.1% 63 72.2% 52 45.2% 57 100.0% 2 57.6% 87 49.0% 24 0.0% 0 55.5% 111 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.45 3.39 3.48 3.28 3.55 3.00 3.42 3.51 0.00 3.45 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14M Please rate (STUDY CENTRE) in respect of Quality / number of places to eat-drink Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 31.0% 62 25.3% 20 34.7% 42 25.0% 18 34.1% 43 50.0% 1 29.1% 44 36.7% 18 0.0% 0 31.0% 62 0.0% 0 0.0% 0Neither good nor poor 68.5% 137 74.7% 59 64.5% 78 73.6% 53 65.9% 83 50.0% 1 70.9% 107 61.2% 30 0.0% 0 68.5% 137 0.0% 0 0.0% 0Quite Poor 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.31 3.25 3.34 3.24 3.34 3.50 3.29 3.35 0.00 3.31 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14N Please rate (STUDY CENTRE) in respect of General shopping environment Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 73.0% 146 65.8% 52 77.7% 94 69.4% 50 74.6% 94 100.0% 2 70.9% 107 79.6% 39 0.0% 0 73.0% 146 0.0% 0 0.0% 0Neither good nor poor 27.0% 54 34.2% 27 22.3% 27 30.6% 22 25.4% 32 0.0% 0 29.1% 44 20.4% 10 0.0% 0 27.0% 54 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.73 3.66 3.78 3.69 3.75 4.00 3.71 3.80 0.00 3.73 0.00 0.00Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 63 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14O Please rate (STUDY CENTRE) in respect of Planting / landscaping Very good 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Quite good 7.5% 15 2.5% 2 10.7% 13 5.6% 4 8.7% 11 0.0% 0 7.3% 11 8.2% 4 0.0% 0 7.5% 15 0.0% 0 0.0% 0Neither good nor poor 90.5% 181 94.9% 75 87.6% 106 90.3% 65 90.5% 114 100.0% 2 90.7% 137 89.8% 44 0.0% 0 90.5% 181 0.0% 0 0.0% 0Quite Poor 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Mean: 3.08 3.01 3.12 3.07 3.08 3.00 3.06 3.12 0.00 3.08 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14P Please rate (STUDY CENTRE) in respect of Layout of centre Very good 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Quite good 50.5% 101 41.8% 33 56.2% 68 45.8% 33 53.2% 67 50.0% 1 45.7% 69 65.3% 32 0.0% 0 50.5% 101 0.0% 0 0.0% 0Neither good nor poor 48.5% 97 58.2% 46 42.1% 51 51.4% 37 46.8% 59 50.0% 1 54.3% 82 30.6% 15 0.0% 0 48.5% 97 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Mean: 3.52 3.42 3.58 3.49 3.53 3.50 3.46 3.71 0.00 3.52 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14Q Please rate (STUDY CENTRE) in respect of Size / quality of supermarket(s) Very good 2.0% 4 1.3% 1 2.5% 3 1.4% 1 2.4% 3 0.0% 0 2.6% 4 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0Quite good 41.5% 83 26.6% 21 51.2% 62 20.8% 15 52.4% 66 100.0% 2 37.7% 57 53.1% 26 0.0% 0 41.5% 83 0.0% 0 0.0% 0Neither good nor poor 56.5% 113 72.2% 57 46.3% 56 77.8% 56 45.2% 57 0.0% 0 59.6% 90 46.9% 23 0.0% 0 56.5% 113 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.46 3.29 3.56 3.24 3.57 4.00 3.43 3.53 0.00 3.46 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 64 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14R Please rate (STUDY CENTRE) in respect of Public toilets Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 1.5% 3 0.0% 0 2.5% 3 1.4% 1 1.6% 2 0.0% 0 2.0% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0Neither good nor poor 93.5% 187 93.7% 74 93.4% 113 91.7% 66 94.4% 119 100.0% 2 92.7% 140 95.9% 47 0.0% 0 93.5% 187 0.0% 0 0.0% 0Quite Poor 4.5% 9 6.3% 5 3.3% 4 5.6% 4 4.0% 5 0.0% 0 4.6% 7 4.1% 2 0.0% 0 4.5% 9 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Mean: 2.97 2.94 2.99 2.96 2.98 3.00 2.97 2.96 0.00 2.97 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14S Please rate (STUDY CENTRE) in respect of (HITCHIN/ROYSTON) The market Those in either Hitchin or Royston Very good 6.5% 13 3.8% 3 8.3% 10 6.9% 5 6.3% 8 0.0% 0 7.3% 11 4.1% 2 0.0% 0 6.5% 13 0.0% 0 0.0% 0Quite good 52.5% 105 31.6% 25 66.1% 80 50.0% 36 54.8% 69 0.0% 0 50.3% 76 59.2% 29 0.0% 0 52.5% 105 0.0% 0 0.0% 0Neither good nor poor 39.0% 78 62.0% 49 24.0% 29 38.9% 28 38.1% 48 100.0% 2 41.1% 62 32.7% 16 0.0% 0 39.0% 78 0.0% 0 0.0% 0Quite Poor 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 0.0% 0 4.1% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.0% 2 1.3% 1 0.8% 1 2.8% 2 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Mean: 3.65 3.38 3.83 3.64 3.67 3.00 3.66 3.63 0.00 3.65 0.00 0.00

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 65 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q15 Apart from the recent improvements, what other improvements would you like to see in Baldock ? Those in Baldock Nothing in particular 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Parking permits 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 66 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q16 What improvements would you like to see made in (STUDY CENTRE) ? Those in either Hitchin, Letchworth or Royston Nothing in particular 61.0% 122 62.0% 49 60.3% 73 70.8% 51 56.3% 71 0.0% 0 57.6% 87 71.4% 35 0.0% 0 61.0% 122 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 7.0% 14 6.3% 5 7.4% 9 11.1% 8 4.8% 6 0.0% 0 7.3% 11 6.1% 3 0.0% 0 7.0% 14 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

2.0% 4 1.3% 1 2.5% 3 5.6% 4 0.0% 0 0.0% 0 2.0% 3 2.0% 1 0.0% 0 2.0% 4 0.0% 0 0.0% 0

Improve quality of shops and services

3.5% 7 6.3% 5 1.7% 2 2.8% 2 3.2% 4 50.0% 1 4.0% 6 2.0% 1 0.0% 0 3.5% 7 0.0% 0 0.0% 0

Improve the appearance of the town centre

1.0% 2 1.3% 1 0.8% 1 0.0% 0 1.6% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Improve the market 4.5% 9 3.8% 3 5.0% 6 1.4% 1 6.3% 8 0.0% 0 5.3% 8 2.0% 1 0.0% 0 4.5% 9 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

15.0% 30 12.7% 10 16.5% 20 5.6% 4 20.6% 26 0.0% 0 14.6% 22 16.3% 8 0.0% 0 15.0% 30 0.0% 0 0.0% 0

Provide better entertainment / leisure

1.0% 2 0.0% 0 1.7% 2 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

1.5% 3 2.5% 2 0.8% 1 2.8% 2 0.8% 1 0.0% 0 2.0% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

8.0% 16 6.3% 5 9.1% 11 5.6% 4 9.5% 12 0.0% 0 9.9% 15 2.0% 1 0.0% 0 8.0% 16 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 1.0% 2 2.5% 2 0.0% 0 0.0% 0 0.8% 1 50.0% 1 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0Better toilet facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many vacant shops /

reduce rent rates 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

More facilities for teenagers / children

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Needs a re-vamp 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bring back Marks and

Spencer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Less charity shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.0% 2 0.0% 0 1.7% 2 0.0% 0 1.6% 2 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 67 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q17 Do you think extending the hours of pedestrianisation in the High Street and Market Place is a good idea? Those in Hitchin Yes 6.0% 12 8.9% 7 4.1% 5 8.3% 6 4.8% 6 0.0% 0 5.3% 8 8.2% 4 0.0% 0 6.0% 12 0.0% 0 0.0% 0No 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Depends on the details 63.0% 126 50.6% 40 71.1% 86 68.1% 49 60.3% 76 50.0% 1 59.6% 90 73.5% 36 0.0% 0 63.0% 126 0.0% 0 0.0% 0(Don’t know) 30.5% 61 39.2% 31 24.8% 30 23.6% 17 34.1% 43 50.0% 1 34.4% 52 18.4% 9 0.0% 0 30.5% 61 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Q18 Do you or other members of your household ever come to (STUDY CENTRE) in the evenings? Yes 78.5% 157 59.5% 47 90.9% 110 72.2% 52 82.5% 104 50.0% 1 73.5% 111 93.9% 46 0.0% 0 78.5% 157 0.0% 0 0.0% 0No 20.5% 41 40.5% 32 7.4% 9 26.4% 19 16.7% 21 50.0% 1 25.2% 38 6.1% 3 0.0% 0 20.5% 41 0.0% 0 0.0% 0(Don’t know) 1.0% 2 0.0% 0 1.7% 2 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 Q19 What do you or other members of your household do in (STUDY CENTRE) in the evening ? Those who said 'Yes' at Q18 Sports facilities 1.9% 3 0.0% 0 2.7% 3 3.8% 2 1.0% 1 0.0% 0 1.8% 2 2.2% 1 0.0% 0 1.9% 3 0.0% 0 0.0% 0Pubs / bars 35.7% 56 46.8% 22 30.9% 34 59.6% 31 23.1% 24 100.0% 1 37.8% 42 30.4% 14 0.0% 0 35.7% 56 0.0% 0 0.0% 0Restaurants 66.2% 104 70.2% 33 64.5% 71 73.1% 38 62.5% 65 100.0% 1 63.1% 70 73.9% 34 0.0% 0 66.2% 104 0.0% 0 0.0% 0Services (e.g. cash tills) 88.5% 139 83.0% 39 90.9% 100 92.3% 48 87.5% 91 0.0% 0 90.1% 100 84.8% 39 0.0% 0 88.5% 139 0.0% 0 0.0% 0Takeaway food 65.6% 103 57.4% 27 69.1% 76 44.2% 23 76.9% 80 0.0% 0 64.9% 72 67.4% 31 0.0% 0 65.6% 103 0.0% 0 0.0% 0Walk about / look around 0.6% 1 2.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0Theatre 17.2% 27 6.4% 3 21.8% 24 5.8% 3 23.1% 24 0.0% 0 15.3% 17 21.7% 10 0.0% 0 17.2% 27 0.0% 0 0.0% 0Nightclubs 0.6% 1 0.0% 0 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 3.2% 5 4.3% 2 2.7% 3 0.0% 0 4.8% 5 0.0% 0 2.7% 3 4.3% 2 0.0% 0 3.2% 5 0.0% 0 0.0% 0Base: 157 47 110 52 104 1 111 46 0 157 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 68 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q20 What do you like about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE) ? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 41.2% 47 38.2% 13 42.5% 34 35.0% 14 45.2% 33 0.0% 0 43.8% 35 35.3% 12 0.0% 0 41.2% 47 0.0% 0 0.0% 0Close to home / easy to get

to 21.1% 24 17.6% 6 22.5% 18 22.5% 9 20.5% 15 0.0% 0 18.8% 15 26.5% 9 0.0% 0 21.1% 24 0.0% 0 0.0% 0

Good theatre 11.4% 13 2.9% 1 15.0% 12 2.5% 1 16.4% 12 0.0% 0 11.3% 9 11.8% 4 0.0% 0 11.4% 13 0.0% 0 0.0% 0Good choice of restaurants 44.7% 51 52.9% 18 41.3% 33 55.0% 22 38.4% 28 100.0% 1 46.3% 37 41.2% 14 0.0% 0 44.7% 51 0.0% 0 0.0% 0Good quality of restaurants 4.4% 5 5.9% 2 3.8% 3 5.0% 2 4.1% 3 0.0% 0 5.0% 4 2.9% 1 0.0% 0 4.4% 5 0.0% 0 0.0% 0Good quality of pubs / bars 6.1% 7 8.8% 3 5.0% 4 10.0% 4 4.1% 3 0.0% 0 6.3% 5 5.9% 2 0.0% 0 6.1% 7 0.0% 0 0.0% 0Good choice of pubs / bars 8.8% 10 2.9% 1 11.3% 9 20.0% 8 2.7% 2 0.0% 0 7.5% 6 11.8% 4 0.0% 0 8.8% 10 0.0% 0 0.0% 0Good health/fitness facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friends / relatives go there 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good value 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friendly atmosphere /

environment 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 0.9% 1 0.0% 0 1.3% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Base: 114 34 80 40 73 1 80 34 0 114 0 0 Q21 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE)? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 67.5% 77 61.8% 21 70.0% 56 70.0% 28 65.8% 48 100.0% 1 61.3% 49 82.4% 28 0.0% 0 67.5% 77 0.0% 0 0.0% 0Poor choice of facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too expensive 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Unsafe / poor security /

dangerous 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car parking charges 2.6% 3 2.9% 1 2.5% 2 2.5% 1 2.7% 2 0.0% 0 3.8% 3 0.0% 0 0.0% 0 2.6% 3 0.0% 0 0.0% 0Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 29.8% 34 35.3% 12 27.5% 22 27.5% 11 31.5% 23 0.0% 0 35.0% 28 17.6% 6 0.0% 0 29.8% 34 0.0% 0 0.0% 0

Base: 114 34 80 40 73 1 80 34 0 114 0 0 GEN Gender: Male 39.5% 79 100.0% 79 0.0% 0 51.4% 37 31.7% 40 100.0% 2 46.4% 70 18.4% 9 0.0% 0 39.5% 79 0.0% 0 0.0% 0Female 60.5% 121 0.0% 0 100.0% 121 48.6% 35 68.3% 86 0.0% 0 53.6% 81 81.6% 40 0.0% 0 60.5% 121 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 69 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

AGE Age Group: 18 - 24 years 5.5% 11 3.8% 3 6.6% 8 15.3% 11 0.0% 0 0.0% 0 4.0% 6 10.2% 5 0.0% 0 5.5% 11 0.0% 0 0.0% 025 - 34 years 30.5% 61 43.0% 34 22.3% 27 84.7% 61 0.0% 0 0.0% 0 33.8% 51 20.4% 10 0.0% 0 30.5% 61 0.0% 0 0.0% 035 - 44 years 49.0% 98 41.8% 33 53.7% 65 0.0% 0 77.8% 98 0.0% 0 45.7% 69 59.2% 29 0.0% 0 49.0% 98 0.0% 0 0.0% 045 - 54 years 14.0% 28 8.9% 7 17.4% 21 0.0% 0 22.2% 28 0.0% 0 15.2% 23 10.2% 5 0.0% 0 14.0% 28 0.0% 0 0.0% 055 - 64 years 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 065+ years 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 ETH Ethnicity White – British 97.5% 195 94.9% 75 99.2% 120 97.2% 70 97.6% 123 100.0% 2 97.4% 147 98.0% 48 0.0% 0 97.5% 195 0.0% 0 0.0% 0White – Irish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other white background 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Black – Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black – African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mixed – Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - White and black

African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian – Chinese 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Asian – Indian 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Asian – Pakistani 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Asian – Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / refused) 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 70 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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REL Please indicate your religion or belief (None) 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0Buddhist 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0Christian 67.0% 134 63.3% 50 69.4% 84 80.6% 58 59.5% 75 50.0% 1 68.2% 103 63.3% 31 0.0% 0 67.0% 134 0.0% 0 0.0% 0Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hindu 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sikh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Muslim 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0(Refused) 31.5% 63 35.4% 28 28.9% 35 16.7% 12 39.7% 50 50.0% 1 30.5% 46 34.7% 17 0.0% 0 31.5% 63 0.0% 0 0.0% 0Base: 200 79 121 72 126 2 151 49 0 200 0 0 LAN Where English is not your first language, please specify your main language Other language 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0(No other language / English

is my first language) 97.0% 194 94.9% 75 98.3% 119 98.6% 71 96.0% 121 100.0% 2 97.4% 147 95.9% 47 0.0% 0 97.0% 194 0.0% 0 0.0% 0

(Don’t know / varies) 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0(Refused) 1.5% 3 2.5% 2 0.8% 1 0.0% 0 2.4% 3 0.0% 0 1.3% 2 2.0% 1 0.0% 0 1.5% 3 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 DIS Do you consider you have a disability? If so, what is the nature of your disability? Disability 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No disabilities) 98.5% 197 100.0% 79 97.5% 118 98.6% 71 98.4% 124 100.0% 2 98.7% 149 98.0% 48 0.0% 0 98.5% 197 0.0% 0 0.0% 0Arthritis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 1.5% 3 0.0% 0 2.5% 3 1.4% 1 1.6% 2 0.0% 0 1.3% 2 2.0% 1 0.0% 0 1.5% 3 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 SEG Occupation of Chief Wage Earner: AB 4.5% 9 3.8% 3 5.0% 6 0.0% 0 7.1% 9 0.0% 0 6.0% 9 0.0% 0 0.0% 0 4.5% 9 0.0% 0 0.0% 0C1 71.0% 142 84.8% 67 62.0% 75 79.2% 57 65.9% 83 100.0% 2 94.0% 142 0.0% 0 0.0% 0 71.0% 142 0.0% 0 0.0% 0C2 23.5% 47 11.4% 9 31.4% 38 20.8% 15 25.4% 32 0.0% 0 0.0% 0 95.9% 47 0.0% 0 23.5% 47 0.0% 0 0.0% 0DE 1.0% 2 0.0% 0 1.7% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0 4.1% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 71 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

ADU Number of adults (incl Resp.): One 5.0% 10 6.3% 5 4.1% 5 11.1% 8 0.8% 1 50.0% 1 6.0% 9 2.0% 1 0.0% 0 5.0% 10 0.0% 0 0.0% 0Two 60.0% 120 60.8% 48 59.5% 72 73.6% 53 53.2% 67 0.0% 0 60.3% 91 59.2% 29 0.0% 0 60.0% 120 0.0% 0 0.0% 0Three or more 34.5% 69 32.9% 26 35.5% 43 13.9% 10 46.0% 58 50.0% 1 33.8% 51 36.7% 18 0.0% 0 34.5% 69 0.0% 0 0.0% 0(Refused) 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 CHI No. of children 15 years and under: One 38.0% 76 30.4% 24 43.0% 52 38.9% 28 38.1% 48 0.0% 0 33.1% 50 53.1% 26 0.0% 0 38.0% 76 0.0% 0 0.0% 0Two 15.5% 31 10.1% 8 19.0% 23 11.1% 8 18.3% 23 0.0% 0 14.6% 22 18.4% 9 0.0% 0 15.5% 31 0.0% 0 0.0% 0Three or more 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0(None) 46.0% 92 59.5% 47 37.2% 45 48.6% 35 43.7% 55 100.0% 2 52.3% 79 26.5% 13 0.0% 0 46.0% 92 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 DAY Day of Interview: Monday 12.5% 25 10.1% 8 14.1% 17 8.3% 6 15.1% 19 0.0% 0 13.2% 20 10.2% 5 0.0% 0 12.5% 25 0.0% 0 0.0% 0Tuesday 25.5% 51 30.4% 24 22.3% 27 30.6% 22 23.0% 29 0.0% 0 25.2% 38 26.5% 13 0.0% 0 25.5% 51 0.0% 0 0.0% 0Wednesday 24.5% 49 27.8% 22 22.3% 27 23.6% 17 24.6% 31 50.0% 1 22.5% 34 30.6% 15 0.0% 0 24.5% 49 0.0% 0 0.0% 0Thursday 12.5% 25 12.7% 10 12.4% 15 9.7% 7 13.5% 17 50.0% 1 11.3% 17 16.3% 8 0.0% 0 12.5% 25 0.0% 0 0.0% 0Friday 12.5% 25 13.9% 11 11.6% 14 15.3% 11 11.1% 14 0.0% 0 13.2% 20 10.2% 5 0.0% 0 12.5% 25 0.0% 0 0.0% 0Saturday 12.5% 25 5.1% 4 17.4% 21 12.5% 9 12.7% 16 0.0% 0 14.6% 22 6.1% 3 0.0% 0 12.5% 25 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0 LOC1 Baldock Whitehorse Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (near Tesco

store) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near Simpson Drive)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Letchworth Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 72 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

LOC2 Hitchin Market Place 17.5% 35 30.4% 24 9.1% 11 20.8% 15 15.1% 19 50.0% 1 21.2% 32 6.1% 3 0.0% 0 17.5% 35 0.0% 0 0.0% 0High Street 18.5% 37 21.5% 17 16.5% 20 18.1% 13 18.3% 23 50.0% 1 15.9% 24 26.5% 13 0.0% 0 18.5% 37 0.0% 0 0.0% 0Hermitage Road 15.0% 30 13.9% 11 15.7% 19 12.5% 9 16.7% 21 0.0% 0 13.9% 21 18.4% 9 0.0% 0 15.0% 30 0.0% 0 0.0% 0Bancroft (Near Nightingale

Road) 18.0% 36 11.4% 9 22.3% 27 18.1% 13 18.3% 23 0.0% 0 20.5% 31 10.2% 5 0.0% 0 18.0% 36 0.0% 0 0.0% 0

Bancroft (Near Brand Street) 18.0% 36 15.2% 12 19.8% 24 19.4% 14 17.5% 22 0.0% 0 16.6% 25 22.4% 11 0.0% 0 18.0% 36 0.0% 0 0.0% 0Bucklersbury 13.0% 26 7.6% 6 16.5% 20 11.1% 8 14.3% 18 0.0% 0 11.9% 18 16.3% 8 0.0% 0 13.0% 26 0.0% 0 0.0% 0Base: 200 79 121 72 126 2 151 49 0 200 0 0 LOC3 Letchworth Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leys Avenue (Near Station

Place) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leys Avenue (Near Norton Way South)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Station Place)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Gernon Road)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC4 Royston Melbourn Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (Near Market

Hill) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near bend to Upper King Street)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Baldock Street (near Somerfield)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Place Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 73 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

PC Postcode Sector: AL5 1 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0AL5 2 1.0% 2 2.5% 2 0.0% 0 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0AL5 4 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0AL5 5 1.0% 2 2.5% 2 0.0% 0 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0AL7 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Blank 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB22 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB23 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CM23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0LU2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 0 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK16 9 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 1 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 2 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK40 3 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 0.7% 1 2.0% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0MK40 4 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK41 7 2.0% 4 5.1% 4 0.0% 0 4.2% 3 0.8% 1 0.0% 0 2.0% 3 2.0% 1 0.0% 0 2.0% 4 0.0% 0 0.0% 0MK41 9 1.0% 2 1.3% 1 0.8% 1 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0MK42 0 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK42 7 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0MK44 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MU41 0 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NE8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 7 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW4 4 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW6 6 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW8 7 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0NW9 9 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0PE15 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 74 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

SG1 4 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG13 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG15 6 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG16 6 0.5% 1 0.0% 0 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG17 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 0 20.0% 40 15.2% 12 23.1% 28 18.1% 13 21.4% 27 0.0% 0 16.6% 25 30.6% 15 0.0% 0 20.0% 40 0.0% 0 0.0% 0SG4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 9 23.5% 47 22.8% 18 24.0% 29 29.2% 21 20.6% 26 0.0% 0 24.5% 37 20.4% 10 0.0% 0 23.5% 47 0.0% 0 0.0% 0SG5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 1 15.0% 30 12.7% 10 16.5% 20 13.9% 10 15.1% 19 50.0% 1 13.9% 21 18.4% 9 0.0% 0 15.0% 30 0.0% 0 0.0% 0SG5 2 20.5% 41 11.4% 9 26.4% 32 12.5% 9 25.4% 32 0.0% 0 19.9% 30 22.4% 11 0.0% 0 20.5% 41 0.0% 0 0.0% 0SG5 3 2.0% 4 0.0% 0 3.3% 4 2.8% 2 1.6% 2 0.0% 0 2.6% 4 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0SG5 4 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SG6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG9 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW12 8 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0SY4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TA1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD17 4 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

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by Demographics Hitchin North Hertfordshire In-Street Survey Page 75 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

WD18 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD19 5 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD24 5 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0WD25 7 0.5% 1 1.3% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

Base: 200 79 121 72 126 2 151 49 0 200 0 0

Page 325: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 76 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q01 What is the main purpose of your visit to (STUDY CENTRE) ? Shopping for food only 20.0% 40 23.7% 14 18.4% 26 14.0% 6 14.3% 9 26.6% 25 18.7% 17 21.1% 23 0.0% 0 0.0% 0 20.0% 40 0.0% 0Shopping for non-food goods

only 30.0% 60 23.7% 14 32.6% 46 32.6% 14 23.8% 15 33.0% 31 20.9% 19 37.6% 41 0.0% 0 0.0% 0 30.0% 60 0.0% 0

Shopping for both food & non-food items

12.5% 25 11.9% 7 12.8% 18 9.3% 4 15.9% 10 11.7% 11 14.3% 13 11.0% 12 0.0% 0 0.0% 0 12.5% 25 0.0% 0

Window shopping 1.5% 3 5.1% 3 0.0% 0 4.7% 2 0.0% 0 1.1% 1 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0To visit the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house 2.0% 4 1.7% 1 2.1% 3 4.7% 2 1.6% 1 1.1% 1 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0

To have a walk / stroll around

1.5% 3 3.4% 2 0.7% 1 2.3% 1 1.6% 1 1.1% 1 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0

To use services (e.g. bank, post office, hairdressers)

10.0% 20 10.2% 6 9.9% 14 4.7% 2 12.7% 8 10.6% 10 7.7% 7 11.9% 13 0.0% 0 0.0% 0 10.0% 20 0.0% 0

Work / business purposes 13.0% 26 11.9% 7 13.5% 19 20.9% 9 20.6% 13 4.3% 4 20.9% 19 6.4% 7 0.0% 0 0.0% 0 13.0% 26 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 3.0% 6 5.1% 3 2.1% 3 0.0% 0 3.2% 2 4.3% 4 4.4% 4 1.8% 2 0.0% 0 0.0% 0 3.0% 6 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

3.5% 7 1.7% 1 4.3% 6 7.0% 3 3.2% 2 2.1% 2 4.4% 4 2.8% 3 0.0% 0 0.0% 0 3.5% 7 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 1.0% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.1% 2 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Nothing/Nothing else) 1.0% 2 1.7% 1 0.7% 1 0.0% 0 1.6% 1 1.1% 1 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Don’t know) 1.0% 2 0.0% 0 1.4% 2 0.0% 0 1.6% 1 1.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 326: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 77 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q02 What else will you be doing here today? Shopping for food only 6.5% 13 8.5% 5 5.7% 8 4.7% 2 7.9% 5 6.4% 6 4.4% 4 8.3% 9 0.0% 0 0.0% 0 6.5% 13 0.0% 0Shopping for non-food goods

only 9.5% 19 8.5% 5 9.9% 14 2.3% 1 12.7% 8 10.6% 10 12.1% 11 7.3% 8 0.0% 0 0.0% 0 9.5% 19 0.0% 0

Shopping for both food & non-food items

2.5% 5 0.0% 0 3.5% 5 2.3% 1 1.6% 1 3.2% 3 4.4% 4 0.9% 1 0.0% 0 0.0% 0 2.5% 5 0.0% 0

Window shopping 3.0% 6 0.0% 0 4.3% 6 2.3% 1 4.8% 3 2.1% 2 2.2% 2 3.7% 4 0.0% 0 0.0% 0 3.0% 6 0.0% 0To visit the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0

To have a walk / stroll around

1.5% 3 1.7% 1 1.4% 2 2.3% 1 1.6% 1 1.1% 1 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0

To use services (e.g. bank, post office, hairdressers)

4.5% 9 3.4% 2 5.0% 7 4.7% 2 3.2% 2 5.3% 5 7.7% 7 1.8% 2 0.0% 0 0.0% 0 4.5% 9 0.0% 0

Work / business purposes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

1.0% 2 0.0% 0 1.4% 2 4.7% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 1.0% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.1% 2 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Nothing/Nothing else) 52.0% 104 57.6% 34 49.6% 70 58.1% 25 50.8% 32 50.0% 47 53.8% 49 50.5% 55 0.0% 0 0.0% 0 52.0% 104 0.0% 0(Don’t know) 19.0% 38 20.3% 12 18.4% 26 18.6% 8 17.5% 11 20.2% 19 14.3% 13 22.9% 25 0.0% 0 0.0% 0 19.0% 38 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Q03 Do you intend to do any shopping in (STUDY CENTRE) today ? Those who did not mention shopping for food, non food or both at Q01 or Q02 Yes 15.4% 8 16.7% 3 14.7% 5 0.0% 0 15.8% 3 29.4% 5 24.1% 7 4.3% 1 0.0% 0 0.0% 0 15.4% 8 0.0% 0No 61.5% 32 61.1% 11 61.8% 21 81.3% 13 57.9% 11 47.1% 8 55.2% 16 69.6% 16 0.0% 0 0.0% 0 61.5% 32 0.0% 0(Don’t know) 23.1% 12 22.2% 4 23.5% 8 18.8% 3 26.3% 5 23.5% 4 20.7% 6 26.1% 6 0.0% 0 0.0% 0 23.1% 12 0.0% 0

Base: 52 18 34 16 19 17 29 23 0 0 52 0 Q04 Do you intend to shop at the Tesco store in Baldock today ? Those who are shopping at Q01 or said 'Yes' at Q03 and are in Baldock Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 75.0% 6 100.0% 3 60.0% 3 0.0% 0 66.7% 2 80.0% 4 71.4% 5 100.0% 1 0.0% 0 0.0% 0 75.0% 6 0.0% 0(Don’t know) 25.0% 2 0.0% 0 40.0% 2 0.0% 0 33.3% 1 20.0% 1 28.6% 2 0.0% 0 0.0% 0 0.0% 0 25.0% 2 0.0% 0

Base: 8 3 5 0 3 5 7 1 0 0 8 0

Page 327: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 78 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q05 What do you intend to buy in (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food and groceries 46.8% 73 59.1% 26 42.0% 47 44.4% 12 44.7% 21 48.8% 40 47.8% 33 46.0% 40 0.0% 0 0.0% 0 46.8% 73 0.0% 0Newspapers / magazines 5.8% 9 4.5% 2 6.3% 7 7.4% 2 4.3% 2 6.1% 5 5.8% 4 5.7% 5 0.0% 0 0.0% 0 5.8% 9 0.0% 0Confectionery / tobacco 0.6% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Clothing / footwear 14.7% 23 6.8% 3 17.9% 20 18.5% 5 23.4% 11 8.5% 7 14.5% 10 14.9% 13 0.0% 0 0.0% 0 14.7% 23 0.0% 0Furniture / carpets / soft

furnishings 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

DIY / hardware / gardening 1.9% 3 2.3% 1 1.8% 2 3.7% 1 0.0% 0 2.4% 2 1.4% 1 2.3% 2 0.0% 0 0.0% 0 1.9% 3 0.0% 0Other household goods 4.5% 7 2.3% 1 5.4% 6 7.4% 2 0.0% 0 6.1% 5 2.9% 2 5.7% 5 0.0% 0 0.0% 0 4.5% 7 0.0% 0Gifts / jewellery / china and

glass 10.3% 16 4.5% 2 12.5% 14 18.5% 5 10.6% 5 7.3% 6 11.6% 8 9.2% 8 0.0% 0 0.0% 0 10.3% 16 0.0% 0

Books / CD’s / videos / toys / hobbies

7.7% 12 11.4% 5 6.3% 7 0.0% 0 12.8% 6 7.3% 6 11.6% 8 4.6% 4 0.0% 0 0.0% 0 7.7% 12 0.0% 0

Health / beauty / chemist items

14.7% 23 9.1% 4 17.0% 19 14.8% 4 12.8% 6 15.9% 13 14.5% 10 14.9% 13 0.0% 0 0.0% 0 14.7% 23 0.0% 0

Other 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0Birthday / greeting cards 6.4% 10 9.1% 4 5.4% 6 3.7% 1 8.5% 4 6.1% 5 10.1% 7 3.4% 3 0.0% 0 0.0% 0 6.4% 10 0.0% 0(Don’t know) 23.7% 37 20.5% 9 25.0% 28 25.9% 7 25.5% 12 22.0% 18 20.3% 14 26.4% 23 0.0% 0 0.0% 0 23.7% 37 0.0% 0

Base: 156 44 112 27 47 82 69 87 0 0 156 0 Q06 Approximately how much will you spend in total on each of the following during your visit to (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food & Grocery Nothing 34.6% 54 27.3% 12 37.5% 42 40.7% 11 40.4% 19 29.3% 24 34.8% 24 34.5% 30 0.0% 0 0.0% 0 34.6% 54 0.0% 0Less than £5.00 12.8% 20 15.9% 7 11.6% 13 33.3% 9 8.5% 4 8.5% 7 14.5% 10 11.5% 10 0.0% 0 0.0% 0 12.8% 20 0.0% 0£5.01-£10.00 15.4% 24 18.2% 8 14.3% 16 3.7% 1 19.1% 9 17.1% 14 18.8% 13 12.6% 11 0.0% 0 0.0% 0 15.4% 24 0.0% 0£10.01-£20.00 18.6% 29 22.7% 10 17.0% 19 11.1% 3 19.1% 9 20.7% 17 17.4% 12 19.5% 17 0.0% 0 0.0% 0 18.6% 29 0.0% 0£20.01-£30.00 4.5% 7 4.5% 2 4.5% 5 0.0% 0 2.1% 1 7.3% 6 5.8% 4 3.4% 3 0.0% 0 0.0% 0 4.5% 7 0.0% 0£30.01-£40.00 1.3% 2 0.0% 0 1.8% 2 0.0% 0 2.1% 1 1.2% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0£40.01-£50.00 1.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 2.4% 2 1.4% 1 1.1% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0£50.01-£75.00 0.6% 1 0.0% 0 0.9% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0£75.01-£100.00 1.3% 2 0.0% 0 1.8% 2 3.7% 1 2.1% 1 0.0% 0 1.4% 1 1.1% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0£100.01-£150.00 0.6% 1 2.3% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 9.0% 14 9.1% 4 8.9% 10 7.4% 2 2.1% 1 13.4% 11 2.9% 2 13.8% 12 0.0% 0 0.0% 0 9.0% 14 0.0% 0

Mean: 9.6 10.1 9.4 6.5 11.9 9.2 9.0 10.1 0.0 0.0 9.6 0.0

Base: 156 44 112 27 47 82 69 87 0 0 156 0

Page 328: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 79 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Non-food Nothing 23.1% 36 27.3% 12 21.4% 24 33.3% 9 23.4% 11 19.5% 16 21.7% 15 24.1% 21 0.0% 0 0.0% 0 23.1% 36 0.0% 0Less than £5.00 17.9% 28 20.5% 9 17.0% 19 14.8% 4 17.0% 8 19.5% 16 20.3% 14 16.1% 14 0.0% 0 0.0% 0 17.9% 28 0.0% 0£5.01-£10.00 13.5% 21 18.2% 8 11.6% 13 14.8% 4 12.8% 6 13.4% 11 17.4% 12 10.3% 9 0.0% 0 0.0% 0 13.5% 21 0.0% 0£10.01-£20.00 14.1% 22 11.4% 5 15.2% 17 3.7% 1 21.3% 10 13.4% 11 17.4% 12 11.5% 10 0.0% 0 0.0% 0 14.1% 22 0.0% 0£20.01-£30.00 7.1% 11 2.3% 1 8.9% 10 7.4% 2 6.4% 3 7.3% 6 5.8% 4 8.0% 7 0.0% 0 0.0% 0 7.1% 11 0.0% 0£30.01-£40.00 2.6% 4 4.5% 2 1.8% 2 0.0% 0 4.3% 2 2.4% 2 2.9% 2 2.3% 2 0.0% 0 0.0% 0 2.6% 4 0.0% 0£40.01-£50.00 1.3% 2 0.0% 0 1.8% 2 3.7% 1 2.1% 1 0.0% 0 1.4% 1 1.1% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0£50.01-£75.00 1.9% 3 0.0% 0 2.7% 3 3.7% 1 0.0% 0 2.4% 2 1.4% 1 2.3% 2 0.0% 0 0.0% 0 1.9% 3 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 1.3% 2 0.0% 0 1.8% 2 3.7% 1 0.0% 0 1.2% 1 0.0% 0 2.3% 2 0.0% 0 0.0% 0 1.3% 2 0.0% 0More than £150.00 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0(Don’t know) 16.0% 25 15.9% 7 16.1% 18 14.8% 4 12.8% 6 18.3% 15 10.1% 7 20.7% 18 0.0% 0 0.0% 0 16.0% 25 0.0% 0(Refused) 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Mean: 13.3 6.8 15.8 14.7 9.9 14.9 9.6 16.6 0.0 0.0 13.3 0.0

Base: 156 44 112 27 47 82 69 87 0 0 156 0 Eating / drinking out Nothing 66.7% 104 65.9% 29 67.0% 75 77.8% 21 66.0% 31 63.4% 52 72.5% 50 62.1% 54 0.0% 0 0.0% 0 66.7% 104 0.0% 0Less than £5.00 12.2% 19 11.4% 5 12.5% 14 11.1% 3 19.1% 9 8.5% 7 11.6% 8 12.6% 11 0.0% 0 0.0% 0 12.2% 19 0.0% 0£5.01-£10.00 3.8% 6 4.5% 2 3.6% 4 7.4% 2 2.1% 1 3.7% 3 2.9% 2 4.6% 4 0.0% 0 0.0% 0 3.8% 6 0.0% 0£10.01-£20.00 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 16.7% 26 18.2% 8 16.1% 18 3.7% 1 12.8% 6 23.2% 19 11.6% 8 20.7% 18 0.0% 0 0.0% 0 16.7% 26 0.0% 0

Mean: 0.83 0.76 0.85 0.87 0.73 0.87 0.82 0.83 0.00 0.00 0.83 0.00Base: 156 44 112 27 47 82 69 87 0 0 156 0 Q07 Do you intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) today ? Yes 24.5% 49 16.9% 10 27.7% 39 34.9% 15 25.4% 16 19.1% 18 24.2% 22 24.8% 27 0.0% 0 0.0% 0 24.5% 49 0.0% 0No 75.0% 150 83.1% 49 71.6% 101 65.1% 28 73.0% 46 80.9% 76 74.7% 68 75.2% 82 0.0% 0 0.0% 0 75.0% 150 0.0% 0(Don’t know) 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 329: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 80 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q08 And what type of facilities do you intend to visit today ? Those who intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) at Q07 Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pubs / bars 2.0% 1 0.0% 0 2.6% 1 6.7% 1 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0Restaurants / café 71.4% 35 70.0% 7 71.8% 28 80.0% 12 68.8% 11 66.7% 12 68.2% 15 74.1% 20 0.0% 0 0.0% 0 71.4% 35 0.0% 0Takeaway food 6.1% 3 10.0% 1 5.1% 2 0.0% 0 12.5% 2 5.6% 1 9.1% 2 3.7% 1 0.0% 0 0.0% 0 6.1% 3 0.0% 0Walk about / look around 2.0% 1 0.0% 0 2.6% 1 0.0% 0 6.3% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 12.2% 6 10.0% 1 12.8% 5 13.3% 2 12.5% 2 11.1% 2 9.1% 2 14.8% 4 0.0% 0 0.0% 0 12.2% 6 0.0% 0(Don’t know) 8.2% 4 10.0% 1 7.7% 3 0.0% 0 6.3% 1 16.7% 3 9.1% 2 7.4% 2 0.0% 0 0.0% 0 8.2% 4 0.0% 0

Base: 49 10 39 15 16 18 22 27 0 0 49 0 Q09 How did you travel to (STUDY CENTRE) today ? Car-driver 48.5% 97 49.2% 29 48.2% 68 41.9% 18 55.6% 35 46.8% 44 60.4% 55 38.5% 42 0.0% 0 0.0% 0 48.5% 97 0.0% 0Car-passenger 8.5% 17 1.7% 1 11.3% 16 11.6% 5 3.2% 2 10.6% 10 3.3% 3 12.8% 14 0.0% 0 0.0% 0 8.5% 17 0.0% 0Bus / coach 8.5% 17 8.5% 5 8.5% 12 2.3% 1 4.8% 3 13.8% 13 3.3% 3 12.8% 14 0.0% 0 0.0% 0 8.5% 17 0.0% 0Train / Tube 1.5% 3 5.1% 3 0.0% 0 7.0% 3 0.0% 0 0.0% 0 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0Taxi 2.5% 5 0.0% 0 3.5% 5 2.3% 1 4.8% 3 1.1% 1 1.1% 1 3.7% 4 0.0% 0 0.0% 0 2.5% 5 0.0% 0Walked 26.0% 52 33.9% 20 22.7% 32 32.6% 14 28.6% 18 21.3% 20 26.4% 24 25.7% 28 0.0% 0 0.0% 0 26.0% 52 0.0% 0Bicycle 1.5% 3 0.0% 0 2.1% 3 2.3% 1 0.0% 0 2.1% 2 2.2% 2 0.9% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mobility scooter 1.5% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 3.2% 3 0.0% 0 2.8% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0Motorcycle 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0(Refused) 1.0% 2 0.0% 0 1.4% 2 0.0% 0 1.6% 1 1.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 330: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 81 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q10 At which bus stop in (STUDY CENTRE) did you arrive at today ? Those who travelled by Bus / coach at Q09 Baldock: High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin: Queen Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth: Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gernon Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Station Road 64.7% 11 40.0% 2 75.0% 9 100.0% 1 33.3% 1 69.2% 9 66.7% 2 64.3% 9 0.0% 0 0.0% 0 64.7% 11 0.0% 0Royston: Baldock Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Barkway Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kneesworth Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other: Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 35.3% 6 60.0% 3 25.0% 3 0.0% 0 66.7% 2 30.8% 4 33.3% 1 35.7% 5 0.0% 0 0.0% 0 35.3% 6 0.0% 0

Base: 17 5 12 1 3 13 3 14 0 0 17 0

Page 331: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 82 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q11 Which other shopping centres or towns do you use regularly, (i.e. at least every three months) ? No other centre 13.5% 27 16.9% 10 12.1% 17 0.0% 0 9.5% 6 22.3% 21 7.7% 7 18.3% 20 0.0% 0 0.0% 0 13.5% 27 0.0% 0Baldock 14.5% 29 16.9% 10 13.5% 19 18.6% 8 14.3% 9 12.8% 12 18.7% 17 11.0% 12 0.0% 0 0.0% 0 14.5% 29 0.0% 0Bedford 3.5% 7 0.0% 0 5.0% 7 7.0% 3 3.2% 2 2.1% 2 4.4% 4 2.8% 3 0.0% 0 0.0% 0 3.5% 7 0.0% 0Bishop’s Stortford 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0Cambridge 11.5% 23 8.5% 5 12.8% 18 18.6% 8 14.3% 9 6.4% 6 16.5% 15 7.3% 8 0.0% 0 0.0% 0 11.5% 23 0.0% 0Central London 2.0% 4 3.4% 2 1.4% 2 2.3% 1 3.2% 2 1.1% 1 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0Hatfield 2.5% 5 5.1% 3 1.4% 2 2.3% 1 3.2% 2 2.1% 2 2.2% 2 2.8% 3 0.0% 0 0.0% 0 2.5% 5 0.0% 0Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hertford 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0Hitchin 44.0% 88 39.0% 23 46.1% 65 27.9% 12 54.0% 34 44.7% 42 53.8% 49 35.8% 39 0.0% 0 0.0% 0 44.0% 88 0.0% 0Letchworth Garden City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Luton 7.0% 14 3.4% 2 8.5% 12 11.6% 5 6.3% 4 5.3% 5 7.7% 7 6.4% 7 0.0% 0 0.0% 0 7.0% 14 0.0% 0Milton Keynes 8.5% 17 11.9% 7 7.1% 10 11.6% 5 14.3% 9 3.2% 3 9.9% 9 7.3% 8 0.0% 0 0.0% 0 8.5% 17 0.0% 0Royston 2.0% 4 1.7% 1 2.1% 3 2.3% 1 4.8% 3 0.0% 0 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0St Albans 1.5% 3 1.7% 1 1.4% 2 2.3% 1 3.2% 2 0.0% 0 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0Stevenage 53.5% 107 44.1% 26 57.4% 81 74.4% 32 54.0% 34 43.6% 41 51.6% 47 55.0% 60 0.0% 0 0.0% 0 53.5% 107 0.0% 0Waltham Abbey 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Ware 1.0% 2 0.0% 0 1.4% 2 0.0% 0 3.2% 2 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0Watford 5.0% 10 6.8% 4 4.3% 6 11.6% 5 6.3% 4 1.1% 1 6.6% 6 3.7% 4 0.0% 0 0.0% 0 5.0% 10 0.0% 0Welwyn Garden City 14.5% 29 10.2% 6 16.3% 23 14.0% 6 14.3% 9 14.9% 14 18.7% 17 11.0% 12 0.0% 0 0.0% 0 14.5% 29 0.0% 0Other 5.5% 11 8.5% 5 4.3% 6 4.7% 2 4.8% 3 6.4% 6 6.6% 6 4.6% 5 0.0% 0 0.0% 0 5.5% 11 0.0% 0Biggleswade 1.5% 3 0.0% 0 2.1% 3 0.0% 0 1.6% 1 2.1% 2 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0Cheshunt 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Harlow 1.0% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.1% 2 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0North London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.5% 3 1.7% 1 1.4% 2 0.0% 0 0.0% 0 3.2% 3 0.0% 0 2.8% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Q12 Approximately how much time will you spend in the shopping area in (STUDY CENTRE) today? 0-15 minutes 7.5% 15 6.8% 4 7.8% 11 9.3% 4 6.3% 4 7.4% 7 7.7% 7 7.3% 8 0.0% 0 0.0% 0 7.5% 15 0.0% 016-30 minutes 15.0% 30 11.9% 7 16.3% 23 14.0% 6 22.2% 14 10.6% 10 22.0% 20 9.2% 10 0.0% 0 0.0% 0 15.0% 30 0.0% 031 minutes – under 1 hour 28.0% 56 32.2% 19 26.2% 37 27.9% 12 23.8% 15 30.9% 29 29.7% 27 26.6% 29 0.0% 0 0.0% 0 28.0% 56 0.0% 01 – 1 ½ hours 24.0% 48 18.6% 11 26.2% 37 23.3% 10 28.6% 18 21.3% 20 20.9% 19 26.6% 29 0.0% 0 0.0% 0 24.0% 48 0.0% 0Over 1 ½ - 2 hours 13.0% 26 15.3% 9 12.1% 17 7.0% 3 9.5% 6 18.1% 17 9.9% 9 15.6% 17 0.0% 0 0.0% 0 13.0% 26 0.0% 0Over 2-3 hours 3.0% 6 1.7% 1 3.5% 5 0.0% 0 3.2% 2 4.3% 4 2.2% 2 3.7% 4 0.0% 0 0.0% 0 3.0% 6 0.0% 0Over 3 hours 7.0% 14 8.5% 5 6.4% 9 14.0% 6 4.8% 3 5.3% 5 7.7% 7 6.4% 7 0.0% 0 0.0% 0 7.0% 14 0.0% 0(Don’t know) 2.5% 5 5.1% 3 1.4% 2 4.7% 2 1.6% 1 2.1% 2 0.0% 0 4.6% 5 0.0% 0 0.0% 0 2.5% 5 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 332: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 83 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q13 How often do you shop in (STUDY CENTRE) ? Everyday 17.0% 34 15.3% 9 17.7% 25 16.3% 7 14.3% 9 19.1% 18 19.8% 18 14.7% 16 0.0% 0 0.0% 0 17.0% 34 0.0% 02-3 times a week 38.0% 76 39.0% 23 37.6% 53 34.9% 15 34.9% 22 41.5% 39 36.3% 33 39.5% 43 0.0% 0 0.0% 0 38.0% 76 0.0% 0Once a week 20.5% 41 23.7% 14 19.1% 27 18.6% 8 22.2% 14 20.2% 19 18.7% 17 22.0% 24 0.0% 0 0.0% 0 20.5% 41 0.0% 0Once a fortnight 8.5% 17 5.1% 3 9.9% 14 7.0% 3 7.9% 5 9.6% 9 11.0% 10 6.4% 7 0.0% 0 0.0% 0 8.5% 17 0.0% 0Once a month 5.0% 10 5.1% 3 5.0% 7 4.7% 2 6.3% 4 4.3% 4 2.2% 2 7.3% 8 0.0% 0 0.0% 0 5.0% 10 0.0% 0Less than once a month 6.0% 12 5.1% 3 6.4% 9 14.0% 6 4.8% 3 3.2% 3 8.8% 8 3.7% 4 0.0% 0 0.0% 0 6.0% 12 0.0% 0Never 1.5% 3 1.7% 1 1.4% 2 4.7% 2 1.6% 1 0.0% 0 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0(Don’t know) 3.0% 6 3.4% 2 2.8% 4 0.0% 0 7.9% 5 1.1% 1 2.2% 2 3.7% 4 0.0% 0 0.0% 0 3.0% 6 0.0% 0(Refused) 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14A Please rate (STUDY CENTRE) in respect of Availability of parking Very good 19.0% 38 23.7% 14 17.0% 24 16.3% 7 19.0% 12 20.2% 19 19.8% 18 18.3% 20 0.0% 0 0.0% 0 19.0% 38 0.0% 0Quite good 35.0% 70 33.9% 20 35.5% 50 41.9% 18 36.5% 23 30.9% 29 35.2% 32 34.9% 38 0.0% 0 0.0% 0 35.0% 70 0.0% 0Neither good nor poor 6.0% 12 3.4% 2 7.1% 10 7.0% 3 7.9% 5 4.3% 4 9.9% 9 2.8% 3 0.0% 0 0.0% 0 6.0% 12 0.0% 0Quite Poor 7.0% 14 6.8% 4 7.1% 10 0.0% 0 17.5% 11 3.2% 3 8.8% 8 5.5% 6 0.0% 0 0.0% 0 7.0% 14 0.0% 0Very Poor 13.5% 27 10.2% 6 14.9% 21 25.6% 11 6.3% 4 12.8% 12 13.2% 12 13.8% 15 0.0% 0 0.0% 0 13.5% 27 0.0% 0(Don’t know) 19.5% 39 22.0% 13 18.4% 26 9.3% 4 12.7% 8 28.7% 27 13.2% 12 24.8% 27 0.0% 0 0.0% 0 19.5% 39 0.0% 0Mean: 3.48 3.70 3.40 3.26 3.51 3.60 3.46 3.51 0.00 0.00 3.48 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14B Please rate (STUDY CENTRE) in respect of Parking charges Very good 17.5% 35 22.0% 13 15.6% 22 16.3% 7 15.9% 10 19.1% 18 15.4% 14 19.3% 21 0.0% 0 0.0% 0 17.5% 35 0.0% 0Quite good 27.0% 54 28.8% 17 26.2% 37 30.2% 13 28.6% 18 24.5% 23 26.4% 24 27.5% 30 0.0% 0 0.0% 0 27.0% 54 0.0% 0Neither good nor poor 10.5% 21 5.1% 3 12.8% 18 11.6% 5 14.3% 9 7.4% 7 14.3% 13 7.3% 8 0.0% 0 0.0% 0 10.5% 21 0.0% 0Quite Poor 8.5% 17 10.2% 6 7.8% 11 9.3% 4 14.3% 9 4.3% 4 9.9% 9 7.3% 8 0.0% 0 0.0% 0 8.5% 17 0.0% 0Very Poor 13.5% 27 8.5% 5 15.6% 22 20.9% 9 11.1% 7 11.7% 11 15.4% 14 11.9% 13 0.0% 0 0.0% 0 13.5% 27 0.0% 0(Don’t know) 23.0% 46 25.4% 15 22.0% 31 11.6% 5 15.9% 10 33.0% 31 18.7% 17 26.6% 29 0.0% 0 0.0% 0 23.0% 46 0.0% 0

Mean: 3.34 3.61 3.24 3.13 3.28 3.52 3.20 3.48 0.00 0.00 3.34 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 333: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 84 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14C Please rate (STUDY CENTRE) in respect of Traffic congestion Very good 19.0% 38 22.0% 13 17.7% 25 18.6% 8 20.6% 13 18.1% 17 15.4% 14 22.0% 24 0.0% 0 0.0% 0 19.0% 38 0.0% 0Quite good 35.5% 71 42.4% 25 32.6% 46 48.8% 21 38.1% 24 27.7% 26 38.5% 35 33.0% 36 0.0% 0 0.0% 0 35.5% 71 0.0% 0Neither good nor poor 15.0% 30 8.5% 5 17.7% 25 11.6% 5 19.0% 12 13.8% 13 20.9% 19 10.1% 11 0.0% 0 0.0% 0 15.0% 30 0.0% 0Quite Poor 6.0% 12 0.0% 0 8.5% 12 7.0% 3 9.5% 6 3.2% 3 6.6% 6 5.5% 6 0.0% 0 0.0% 0 6.0% 12 0.0% 0Very Poor 10.0% 20 10.2% 6 9.9% 14 9.3% 4 4.8% 3 13.8% 13 8.8% 8 11.0% 12 0.0% 0 0.0% 0 10.0% 20 0.0% 0(Don’t know) 14.5% 29 16.9% 10 13.5% 19 4.7% 2 7.9% 5 23.4% 22 9.9% 9 18.3% 20 0.0% 0 0.0% 0 14.5% 29 0.0% 0

Mean: 3.56 3.80 3.46 3.63 3.66 3.43 3.50 3.61 0.00 0.00 3.56 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14D Please rate (STUDY CENTRE) in respect of Bus service Very good 10.0% 20 10.2% 6 9.9% 14 2.3% 1 4.8% 3 17.0% 16 5.5% 5 13.8% 15 0.0% 0 0.0% 0 10.0% 20 0.0% 0Quite good 18.0% 36 22.0% 13 16.3% 23 18.6% 8 11.1% 7 22.3% 21 13.2% 12 22.0% 24 0.0% 0 0.0% 0 18.0% 36 0.0% 0Neither good nor poor 2.5% 5 1.7% 1 2.8% 4 2.3% 1 1.6% 1 3.2% 3 2.2% 2 2.8% 3 0.0% 0 0.0% 0 2.5% 5 0.0% 0Quite Poor 3.5% 7 3.4% 2 3.5% 5 2.3% 1 4.8% 3 3.2% 3 3.3% 3 3.7% 4 0.0% 0 0.0% 0 3.5% 7 0.0% 0Very Poor 9.5% 19 11.9% 7 8.5% 12 4.7% 2 7.9% 5 12.8% 12 6.6% 6 11.9% 13 0.0% 0 0.0% 0 9.5% 19 0.0% 0(Don’t know) 56.5% 113 50.8% 30 58.9% 83 69.8% 30 69.8% 44 41.5% 39 69.2% 63 45.9% 50 0.0% 0 0.0% 0 56.5% 113 0.0% 0Mean: 3.36 3.31 3.38 3.38 3.00 3.47 3.25 3.41 0.00 0.00 3.36 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14E Please rate (STUDY CENTRE) in respect of Bus facilities (shelters) Very good 9.0% 18 11.9% 7 7.8% 11 2.3% 1 4.8% 3 14.9% 14 3.3% 3 13.8% 15 0.0% 0 0.0% 0 9.0% 18 0.0% 0Quite good 20.0% 40 22.0% 13 19.1% 27 20.9% 9 11.1% 7 25.5% 24 12.1% 11 26.6% 29 0.0% 0 0.0% 0 20.0% 40 0.0% 0Neither good nor poor 2.0% 4 1.7% 1 2.1% 3 0.0% 0 1.6% 1 3.2% 3 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0Quite Poor 3.0% 6 1.7% 1 3.5% 5 2.3% 1 4.8% 3 2.1% 2 3.3% 3 2.8% 3 0.0% 0 0.0% 0 3.0% 6 0.0% 0Very Poor 8.0% 16 10.2% 6 7.1% 10 4.7% 2 7.9% 5 9.6% 9 6.6% 6 9.2% 10 0.0% 0 0.0% 0 8.0% 16 0.0% 0(Don’t know) 58.0% 116 52.5% 31 60.3% 85 69.8% 30 69.8% 44 44.7% 42 72.5% 66 45.9% 50 0.0% 0 0.0% 0 58.0% 116 0.0% 0

Mean: 3.45 3.50 3.43 3.46 3.00 3.62 3.08 3.61 0.00 0.00 3.45 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 334: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 85 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14F Please rate (STUDY CENTRE) in respect of Personal safety Very good 44.5% 89 50.8% 30 41.8% 59 46.5% 20 42.9% 27 44.7% 42 50.5% 46 39.5% 43 0.0% 0 0.0% 0 44.5% 89 0.0% 0Quite good 36.0% 72 27.1% 16 39.7% 56 30.2% 13 38.1% 24 37.2% 35 33.0% 30 38.5% 42 0.0% 0 0.0% 0 36.0% 72 0.0% 0Neither good nor poor 4.5% 9 5.1% 3 4.3% 6 7.0% 3 4.8% 3 3.2% 3 6.6% 6 2.8% 3 0.0% 0 0.0% 0 4.5% 9 0.0% 0Quite Poor 4.0% 8 1.7% 1 5.0% 7 7.0% 3 1.6% 1 4.3% 4 4.4% 4 3.7% 4 0.0% 0 0.0% 0 4.0% 8 0.0% 0Very Poor 3.5% 7 6.8% 4 2.1% 3 2.3% 1 3.2% 2 4.3% 4 2.2% 2 4.6% 5 0.0% 0 0.0% 0 3.5% 7 0.0% 0(Don’t know) 7.5% 15 8.5% 5 7.1% 10 7.0% 3 9.5% 6 6.4% 6 3.3% 3 11.0% 12 0.0% 0 0.0% 0 7.5% 15 0.0% 0

Mean: 4.23 4.24 4.23 4.20 4.28 4.22 4.30 4.18 0.00 0.00 4.23 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14G Please rate (STUDY CENTRE) in respect of Range of shops and services available Very good 11.5% 23 16.9% 10 9.2% 13 14.0% 6 11.1% 7 10.6% 10 9.9% 9 12.8% 14 0.0% 0 0.0% 0 11.5% 23 0.0% 0Quite good 28.5% 57 28.8% 17 28.4% 40 32.6% 14 20.6% 13 31.9% 30 24.2% 22 32.1% 35 0.0% 0 0.0% 0 28.5% 57 0.0% 0Neither good nor poor 10.0% 20 15.3% 9 7.8% 11 4.7% 2 12.7% 8 10.6% 10 17.6% 16 3.7% 4 0.0% 0 0.0% 0 10.0% 20 0.0% 0Quite Poor 27.5% 55 23.7% 14 29.1% 41 30.2% 13 30.2% 19 24.5% 23 23.1% 21 31.2% 34 0.0% 0 0.0% 0 27.5% 55 0.0% 0Very Poor 21.5% 43 13.6% 8 24.8% 35 16.3% 7 23.8% 15 22.3% 21 25.3% 23 18.3% 20 0.0% 0 0.0% 0 21.5% 43 0.0% 0(Don’t know) 1.0% 2 1.7% 1 0.7% 1 2.3% 1 1.6% 1 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0Mean: 2.81 3.12 2.68 2.98 2.65 2.84 2.70 2.90 0.00 0.00 2.81 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14H Please rate (STUDY CENTRE) in respect of Quality of shops and services available Very good 11.5% 23 16.9% 10 9.2% 13 16.3% 7 9.5% 6 10.6% 10 11.0% 10 11.9% 13 0.0% 0 0.0% 0 11.5% 23 0.0% 0Quite good 43.0% 86 54.2% 32 38.3% 54 44.2% 19 33.3% 21 48.9% 46 41.8% 38 44.0% 48 0.0% 0 0.0% 0 43.0% 86 0.0% 0Neither good nor poor 10.5% 21 6.8% 4 12.1% 17 7.0% 3 14.3% 9 9.6% 9 12.1% 11 9.2% 10 0.0% 0 0.0% 0 10.5% 21 0.0% 0Quite Poor 17.0% 34 10.2% 6 19.9% 28 18.6% 8 23.8% 15 11.7% 11 13.2% 12 20.2% 22 0.0% 0 0.0% 0 17.0% 34 0.0% 0Very Poor 17.0% 34 10.2% 6 19.9% 28 11.6% 5 17.5% 11 19.1% 18 22.0% 20 12.8% 14 0.0% 0 0.0% 0 17.0% 34 0.0% 0(Don’t know) 1.0% 2 1.7% 1 0.7% 1 2.3% 1 1.6% 1 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0

Mean: 3.15 3.59 2.97 3.36 2.94 3.20 3.07 3.22 0.00 0.00 3.15 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 335: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 86 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14I Please rate (STUDY CENTRE) in respect of Daytime entertainment/leisure facilities Very good 5.5% 11 5.1% 3 5.7% 8 2.3% 1 4.8% 3 7.4% 7 6.6% 6 4.6% 5 0.0% 0 0.0% 0 5.5% 11 0.0% 0Quite good 31.0% 62 37.3% 22 28.4% 40 27.9% 12 33.3% 21 30.9% 29 25.3% 23 35.8% 39 0.0% 0 0.0% 0 31.0% 62 0.0% 0Neither good nor poor 13.5% 27 15.3% 9 12.8% 18 25.6% 11 15.9% 10 6.4% 6 14.3% 13 12.8% 14 0.0% 0 0.0% 0 13.5% 27 0.0% 0Quite Poor 11.0% 22 10.2% 6 11.3% 16 16.3% 7 9.5% 6 9.6% 9 7.7% 7 13.8% 15 0.0% 0 0.0% 0 11.0% 22 0.0% 0Very Poor 15.0% 30 8.5% 5 17.7% 25 9.3% 4 17.5% 11 16.0% 15 18.7% 17 11.9% 13 0.0% 0 0.0% 0 15.0% 30 0.0% 0(Don’t know) 24.0% 48 23.7% 14 24.1% 34 18.6% 8 19.0% 12 29.8% 28 27.5% 25 21.1% 23 0.0% 0 0.0% 0 24.0% 48 0.0% 0

Mean: 3.01 3.27 2.91 2.97 2.98 3.06 2.91 3.09 0.00 0.00 3.01 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14J Please rate (STUDY CENTRE) in respect of Evening entertainment and leisure facilities Very good 8.0% 16 8.5% 5 7.8% 11 4.7% 2 11.1% 7 7.4% 7 9.9% 9 6.4% 7 0.0% 0 0.0% 0 8.0% 16 0.0% 0Quite good 24.5% 49 25.4% 15 24.1% 34 34.9% 15 23.8% 15 20.2% 19 19.8% 18 28.4% 31 0.0% 0 0.0% 0 24.5% 49 0.0% 0Neither good nor poor 11.0% 22 11.9% 7 10.6% 15 16.3% 7 14.3% 9 6.4% 6 13.2% 12 9.2% 10 0.0% 0 0.0% 0 11.0% 22 0.0% 0Quite Poor 15.0% 30 15.3% 9 14.9% 21 20.9% 9 12.7% 8 13.8% 13 14.3% 13 15.6% 17 0.0% 0 0.0% 0 15.0% 30 0.0% 0Very Poor 13.0% 26 10.2% 6 14.2% 20 9.3% 4 17.5% 11 11.7% 11 13.2% 12 12.8% 14 0.0% 0 0.0% 0 13.0% 26 0.0% 0(Don’t know) 28.5% 57 28.8% 17 28.4% 40 14.0% 6 20.6% 13 40.4% 38 29.7% 27 27.5% 30 0.0% 0 0.0% 0 28.5% 57 0.0% 0Mean: 2.99 3.10 2.95 3.05 2.98 2.96 2.98 3.00 0.00 0.00 2.99 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14K Please rate (STUDY CENTRE) in respect of Town Centre events Very good 6.5% 13 5.1% 3 7.1% 10 7.0% 3 4.8% 3 7.4% 7 8.8% 8 4.6% 5 0.0% 0 0.0% 0 6.5% 13 0.0% 0Quite good 37.5% 75 42.4% 25 35.5% 50 39.5% 17 36.5% 23 37.2% 35 31.9% 29 42.2% 46 0.0% 0 0.0% 0 37.5% 75 0.0% 0Neither good nor poor 12.5% 25 10.2% 6 13.5% 19 14.0% 6 12.7% 8 11.7% 11 13.2% 12 11.9% 13 0.0% 0 0.0% 0 12.5% 25 0.0% 0Quite Poor 9.5% 19 8.5% 5 9.9% 14 14.0% 6 9.5% 6 7.4% 7 11.0% 10 8.3% 9 0.0% 0 0.0% 0 9.5% 19 0.0% 0Very Poor 10.5% 21 11.9% 7 9.9% 14 7.0% 3 12.7% 8 10.6% 10 11.0% 10 10.1% 11 0.0% 0 0.0% 0 10.5% 21 0.0% 0(Don’t know) 23.5% 47 22.0% 13 24.1% 34 18.6% 8 23.8% 15 25.5% 24 24.2% 22 22.9% 25 0.0% 0 0.0% 0 23.5% 47 0.0% 0

Mean: 3.26 3.26 3.26 3.31 3.15 3.31 3.22 3.30 0.00 0.00 3.26 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 336: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 87 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14L Please rate (STUDY CENTRE) in respect of Liveliness / street life / character Very good 8.5% 17 6.8% 4 9.2% 13 11.6% 5 4.8% 3 9.6% 9 8.8% 8 8.3% 9 0.0% 0 0.0% 0 8.5% 17 0.0% 0Quite good 34.5% 69 39.0% 23 32.6% 46 41.9% 18 25.4% 16 37.2% 35 23.1% 21 44.0% 48 0.0% 0 0.0% 0 34.5% 69 0.0% 0Neither good nor poor 15.0% 30 16.9% 10 14.2% 20 11.6% 5 20.6% 13 12.8% 12 19.8% 18 11.0% 12 0.0% 0 0.0% 0 15.0% 30 0.0% 0Quite Poor 14.0% 28 13.6% 8 14.2% 20 20.9% 9 12.7% 8 11.7% 11 17.6% 16 11.0% 12 0.0% 0 0.0% 0 14.0% 28 0.0% 0Very Poor 12.5% 25 10.2% 6 13.5% 19 7.0% 3 19.0% 12 10.6% 10 15.4% 14 10.1% 11 0.0% 0 0.0% 0 12.5% 25 0.0% 0(Don’t know) 15.5% 31 13.6% 8 16.3% 23 7.0% 3 17.5% 11 18.1% 17 15.4% 14 15.6% 17 0.0% 0 0.0% 0 15.5% 31 0.0% 0

Mean: 3.15 3.22 3.12 3.33 2.81 3.29 2.91 3.35 0.00 0.00 3.15 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14M Please rate (STUDY CENTRE) in respect of Quality / number of places to eat-drink Very good 11.0% 22 13.6% 8 9.9% 14 7.0% 3 9.5% 6 13.8% 13 8.8% 8 12.8% 14 0.0% 0 0.0% 0 11.0% 22 0.0% 0Quite good 51.5% 103 52.5% 31 51.1% 72 51.2% 22 54.0% 34 50.0% 47 48.4% 44 54.1% 59 0.0% 0 0.0% 0 51.5% 103 0.0% 0Neither good nor poor 11.0% 22 15.3% 9 9.2% 13 18.6% 8 9.5% 6 8.5% 8 12.1% 11 10.1% 11 0.0% 0 0.0% 0 11.0% 22 0.0% 0Quite Poor 9.5% 19 8.5% 5 9.9% 14 9.3% 4 11.1% 7 8.5% 8 14.3% 13 5.5% 6 0.0% 0 0.0% 0 9.5% 19 0.0% 0Very Poor 10.0% 20 3.4% 2 12.8% 18 9.3% 4 7.9% 5 11.7% 11 11.0% 10 9.2% 10 0.0% 0 0.0% 0 10.0% 20 0.0% 0(Don’t know) 7.0% 14 6.8% 4 7.1% 10 4.7% 2 7.9% 5 7.4% 7 5.5% 5 8.3% 9 0.0% 0 0.0% 0 7.0% 14 0.0% 0Mean: 3.47 3.69 3.38 3.39 3.50 3.49 3.31 3.61 0.00 0.00 3.47 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14N Please rate (STUDY CENTRE) in respect of General shopping environment Very good 12.5% 25 16.9% 10 10.6% 15 9.3% 4 11.1% 7 14.9% 14 8.8% 8 15.6% 17 0.0% 0 0.0% 0 12.5% 25 0.0% 0Quite good 51.5% 103 54.2% 32 50.4% 71 58.1% 25 44.4% 28 53.2% 50 42.9% 39 58.7% 64 0.0% 0 0.0% 0 51.5% 103 0.0% 0Neither good nor poor 13.0% 26 15.3% 9 12.1% 17 16.3% 7 15.9% 10 9.6% 9 19.8% 18 7.3% 8 0.0% 0 0.0% 0 13.0% 26 0.0% 0Quite Poor 9.0% 18 5.1% 3 10.6% 15 7.0% 3 11.1% 7 8.5% 8 15.4% 14 3.7% 4 0.0% 0 0.0% 0 9.0% 18 0.0% 0Very Poor 9.0% 18 5.1% 3 10.6% 15 4.7% 2 11.1% 7 9.6% 9 13.2% 12 5.5% 6 0.0% 0 0.0% 0 9.0% 18 0.0% 0(Don’t know) 5.0% 10 3.4% 2 5.7% 8 4.7% 2 6.3% 4 4.3% 4 0.0% 0 9.2% 10 0.0% 0 0.0% 0 5.0% 10 0.0% 0

Mean: 3.52 3.75 3.42 3.63 3.36 3.58 3.19 3.83 0.00 0.00 3.52 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 337: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 88 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14O Please rate (STUDY CENTRE) in respect of Planting / landscaping Very good 21.5% 43 32.2% 19 17.0% 24 20.9% 9 20.6% 13 22.3% 21 18.7% 17 23.9% 26 0.0% 0 0.0% 0 21.5% 43 0.0% 0Quite good 44.5% 89 39.0% 23 46.8% 66 51.2% 22 41.3% 26 43.6% 41 38.5% 35 49.5% 54 0.0% 0 0.0% 0 44.5% 89 0.0% 0Neither good nor poor 10.0% 20 10.2% 6 9.9% 14 14.0% 6 11.1% 7 7.4% 7 13.2% 12 7.3% 8 0.0% 0 0.0% 0 10.0% 20 0.0% 0Quite Poor 8.0% 16 3.4% 2 9.9% 14 4.7% 2 9.5% 6 8.5% 8 11.0% 10 5.5% 6 0.0% 0 0.0% 0 8.0% 16 0.0% 0Very Poor 10.0% 20 8.5% 5 10.6% 15 4.7% 2 11.1% 7 11.7% 11 16.5% 15 4.6% 5 0.0% 0 0.0% 0 10.0% 20 0.0% 0(Don’t know) 6.0% 12 6.8% 4 5.7% 8 4.7% 2 6.3% 4 6.4% 6 2.2% 2 9.2% 10 0.0% 0 0.0% 0 6.0% 12 0.0% 0

Mean: 3.63 3.89 3.53 3.83 3.54 3.60 3.33 3.91 0.00 0.00 3.63 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14P Please rate (STUDY CENTRE) in respect of Layout of centre Very good 13.5% 27 16.9% 10 12.1% 17 11.6% 5 9.5% 6 17.0% 16 11.0% 10 15.6% 17 0.0% 0 0.0% 0 13.5% 27 0.0% 0Quite good 59.5% 119 61.0% 36 58.9% 83 69.8% 30 52.4% 33 59.6% 56 58.2% 53 60.6% 66 0.0% 0 0.0% 0 59.5% 119 0.0% 0Neither good nor poor 8.5% 17 11.9% 7 7.1% 10 4.7% 2 9.5% 6 9.6% 9 12.1% 11 5.5% 6 0.0% 0 0.0% 0 8.5% 17 0.0% 0Quite Poor 7.0% 14 3.4% 2 8.5% 12 9.3% 4 9.5% 6 4.3% 4 8.8% 8 5.5% 6 0.0% 0 0.0% 0 7.0% 14 0.0% 0Very Poor 7.5% 15 5.1% 3 8.5% 12 0.0% 0 14.3% 9 6.4% 6 8.8% 8 6.4% 7 0.0% 0 0.0% 0 7.5% 15 0.0% 0(Don’t know) 4.0% 8 1.7% 1 5.0% 7 4.7% 2 4.8% 3 3.2% 3 1.1% 1 6.4% 7 0.0% 0 0.0% 0 4.0% 8 0.0% 0Mean: 3.67 3.83 3.60 3.88 3.35 3.79 3.54 3.78 0.00 0.00 3.67 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14Q Please rate (STUDY CENTRE) in respect of Size / quality of supermarket(s) Very good 20.0% 40 23.7% 14 18.4% 26 25.6% 11 17.5% 11 19.1% 18 17.6% 16 22.0% 24 0.0% 0 0.0% 0 20.0% 40 0.0% 0Quite good 57.0% 114 61.0% 36 55.3% 78 51.2% 22 57.1% 36 59.6% 56 53.8% 49 59.6% 65 0.0% 0 0.0% 0 57.0% 114 0.0% 0Neither good nor poor 9.0% 18 6.8% 4 9.9% 14 7.0% 3 11.1% 7 8.5% 8 15.4% 14 3.7% 4 0.0% 0 0.0% 0 9.0% 18 0.0% 0Quite Poor 8.0% 16 3.4% 2 9.9% 14 11.6% 5 7.9% 5 6.4% 6 8.8% 8 7.3% 8 0.0% 0 0.0% 0 8.0% 16 0.0% 0Very Poor 2.5% 5 1.7% 1 2.8% 4 0.0% 0 3.2% 2 3.2% 3 3.3% 3 1.8% 2 0.0% 0 0.0% 0 2.5% 5 0.0% 0(Don’t know) 3.5% 7 3.4% 2 3.5% 5 4.7% 2 3.2% 2 3.2% 3 1.1% 1 5.5% 6 0.0% 0 0.0% 0 3.5% 7 0.0% 0

Mean: 3.87 4.05 3.79 3.95 3.80 3.88 3.74 3.98 0.00 0.00 3.87 0.00Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 338: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 89 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14R Please rate (STUDY CENTRE) in respect of Public toilets Very good 9.5% 19 13.6% 8 7.8% 11 7.0% 3 4.8% 3 13.8% 13 5.5% 5 12.8% 14 0.0% 0 0.0% 0 9.5% 19 0.0% 0Quite good 25.0% 50 30.5% 18 22.7% 32 25.6% 11 22.2% 14 26.6% 25 20.9% 19 28.4% 31 0.0% 0 0.0% 0 25.0% 50 0.0% 0Neither good nor poor 5.0% 10 6.8% 4 4.3% 6 4.7% 2 1.6% 1 7.4% 7 8.8% 8 1.8% 2 0.0% 0 0.0% 0 5.0% 10 0.0% 0Quite Poor 7.5% 15 5.1% 3 8.5% 12 2.3% 1 11.1% 7 7.4% 7 7.7% 7 7.3% 8 0.0% 0 0.0% 0 7.5% 15 0.0% 0Very Poor 31.5% 63 22.0% 13 35.5% 50 37.2% 16 36.5% 23 25.5% 24 30.8% 28 32.1% 35 0.0% 0 0.0% 0 31.5% 63 0.0% 0(Don’t know) 21.5% 43 22.0% 13 21.3% 30 23.3% 10 23.8% 15 19.1% 18 26.4% 24 17.4% 19 0.0% 0 0.0% 0 21.5% 43 0.0% 0

Mean: 2.66 3.11 2.48 2.52 2.31 2.95 2.49 2.79 0.00 0.00 2.66 0.00

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14S Please rate (STUDY CENTRE) in respect of (HITCHIN/ROYSTON) The market Those in either Hitchin or Royston Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Base: 0 0 0 0 0 0 0 0 0 0 0 0

Page 339: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 90 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q15 Apart from the recent improvements, what other improvements would you like to see in Baldock ? Those in Baldock Nothing in particular 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Parking permits 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 91 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q16 What improvements would you like to see made in (STUDY CENTRE) ? Those in either Hitchin, Letchworth or Royston Nothing in particular 8.0% 16 6.8% 4 8.5% 12 7.0% 3 9.5% 6 7.4% 7 7.7% 7 8.3% 9 0.0% 0 0.0% 0 8.0% 16 0.0% 0Increase the range of national

/ multiple chain stores 15.5% 31 16.9% 10 14.9% 21 23.3% 10 15.9% 10 11.7% 11 14.3% 13 16.5% 18 0.0% 0 0.0% 0 15.5% 31 0.0% 0

Increase the range of local / speciality retailers

29.0% 58 25.4% 15 30.5% 43 25.6% 11 38.1% 24 24.5% 23 29.7% 27 28.4% 31 0.0% 0 0.0% 0 29.0% 58 0.0% 0

Improve quality of shops and services

29.0% 58 20.3% 12 32.6% 46 27.9% 12 31.7% 20 27.7% 26 26.4% 24 31.2% 34 0.0% 0 0.0% 0 29.0% 58 0.0% 0

Improve the appearance of the town centre

9.5% 19 11.9% 7 8.5% 12 9.3% 4 7.9% 5 10.6% 10 8.8% 8 10.1% 11 0.0% 0 0.0% 0 9.5% 19 0.0% 0

Improve the market 1.5% 3 0.0% 0 2.1% 3 0.0% 0 1.6% 1 2.1% 2 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.5% 1 1.7% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Improve car parking availability / reduce parking charges

5.5% 11 8.5% 5 4.3% 6 7.0% 3 3.2% 2 6.4% 6 5.5% 5 5.5% 6 0.0% 0 0.0% 0 5.5% 11 0.0% 0

Provide better entertainment / leisure

3.0% 6 3.4% 2 2.8% 4 0.0% 0 6.3% 4 2.1% 2 3.3% 3 2.8% 3 0.0% 0 0.0% 0 3.0% 6 0.0% 0

Improve quality and range of cafes and restaurants

2.5% 5 0.0% 0 3.5% 5 4.7% 2 4.8% 3 0.0% 0 4.4% 4 0.9% 1 0.0% 0 0.0% 0 2.5% 5 0.0% 0

Improve pedestrian links and facilities in the town centre

1.0% 2 0.0% 0 1.4% 2 0.0% 0 3.2% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0

Improve food store 1.5% 3 0.0% 0 2.1% 3 2.3% 1 1.6% 1 1.1% 1 2.2% 2 0.9% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Other 10.0% 20 5.1% 3 12.1% 17 14.0% 6 9.5% 6 8.5% 8 11.0% 10 9.2% 10 0.0% 0 0.0% 0 10.0% 20 0.0% 0Better toilet facilities 8.0% 16 11.9% 7 6.4% 9 14.0% 6 6.3% 4 6.4% 6 9.9% 9 6.4% 7 0.0% 0 0.0% 0 8.0% 16 0.0% 0Too many vacant shops /

reduce rent rates 7.0% 14 6.8% 4 7.1% 10 7.0% 3 4.8% 3 8.5% 8 11.0% 10 3.7% 4 0.0% 0 0.0% 0 7.0% 14 0.0% 0

More facilities for teenagers / children

2.5% 5 0.0% 0 3.5% 5 2.3% 1 6.3% 4 0.0% 0 1.1% 1 3.7% 4 0.0% 0 0.0% 0 2.5% 5 0.0% 0

Needs a re-vamp 2.5% 5 3.4% 2 2.1% 3 0.0% 0 1.6% 1 4.3% 4 3.3% 3 1.8% 2 0.0% 0 0.0% 0 2.5% 5 0.0% 0Bring back Marks and

Spencer 2.0% 4 0.0% 0 2.8% 4 2.3% 1 1.6% 1 2.1% 2 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0

Less charity shops 1.0% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.1% 2 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Don’t know) 14.5% 29 20.3% 12 12.1% 17 9.3% 4 15.9% 10 16.0% 15 8.8% 8 19.3% 21 0.0% 0 0.0% 0 14.5% 29 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

Page 341: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 92 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q17 Do you think extending the hours of pedestrianisation in the High Street and Market Place is a good idea? Those in Hitchin Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Depends on the details 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0 Q18 Do you or other members of your household ever come to (STUDY CENTRE) in the evenings? Yes 34.0% 68 33.9% 20 34.0% 48 39.5% 17 52.4% 33 19.1% 18 37.4% 34 31.2% 34 0.0% 0 0.0% 0 34.0% 68 0.0% 0No 66.0% 132 66.1% 39 66.0% 93 60.5% 26 47.6% 30 80.9% 76 62.6% 57 68.8% 75 0.0% 0 0.0% 0 66.0% 132 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 Q19 What do you or other members of your household do in (STUDY CENTRE) in the evening ? Those who said 'Yes' at Q18 Sports facilities 1.5% 1 0.0% 0 2.1% 1 5.9% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0Pubs / bars 39.7% 27 60.0% 12 31.3% 15 82.4% 14 33.3% 11 11.1% 2 23.5% 8 55.9% 19 0.0% 0 0.0% 0 39.7% 27 0.0% 0Restaurants 44.1% 30 30.0% 6 50.0% 24 47.1% 8 48.5% 16 33.3% 6 47.1% 16 41.2% 14 0.0% 0 0.0% 0 44.1% 30 0.0% 0Services (e.g. cash tills) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Takeaway food 1.5% 1 0.0% 0 2.1% 1 0.0% 0 3.0% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0Walk about / look around 1.5% 1 0.0% 0 2.1% 1 0.0% 0 3.0% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0Theatre 4.4% 3 5.0% 1 4.2% 2 0.0% 0 6.1% 2 5.6% 1 8.8% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 3 0.0% 0Nightclubs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 2.9% 2 5.0% 1 2.1% 1 0.0% 0 0.0% 0 11.1% 2 5.9% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0Cinema 33.8% 23 30.0% 6 35.4% 17 11.8% 2 36.4% 12 50.0% 9 44.1% 15 23.5% 8 0.0% 0 0.0% 0 33.8% 23 0.0% 0(Don’t know / varies) 11.8% 8 10.0% 2 12.5% 6 5.9% 1 12.1% 4 16.7% 3 8.8% 3 14.7% 5 0.0% 0 0.0% 0 11.8% 8 0.0% 0

Base: 68 20 48 17 33 18 34 34 0 0 68 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 93 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q20 What do you like about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE) ? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 13.6% 8 11.1% 2 14.6% 6 6.3% 1 10.7% 3 26.7% 4 16.1% 5 10.7% 3 0.0% 0 0.0% 0 13.6% 8 0.0% 0Close to home / easy to get

to 50.8% 30 50.0% 9 51.2% 21 50.0% 8 57.1% 16 40.0% 6 41.9% 13 60.7% 17 0.0% 0 0.0% 0 50.8% 30 0.0% 0

Good theatre 1.7% 1 0.0% 0 2.4% 1 6.3% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0Good choice of restaurants 13.6% 8 11.1% 2 14.6% 6 6.3% 1 17.9% 5 13.3% 2 12.9% 4 14.3% 4 0.0% 0 0.0% 0 13.6% 8 0.0% 0Good quality of restaurants 6.8% 4 5.6% 1 7.3% 3 6.3% 1 10.7% 3 0.0% 0 3.2% 1 10.7% 3 0.0% 0 0.0% 0 6.8% 4 0.0% 0Good quality of pubs / bars 3.4% 2 0.0% 0 4.9% 2 6.3% 1 3.6% 1 0.0% 0 3.2% 1 3.6% 1 0.0% 0 0.0% 0 3.4% 2 0.0% 0Good choice of pubs / bars 5.1% 3 0.0% 0 7.3% 3 12.5% 2 0.0% 0 6.7% 1 3.2% 1 7.1% 2 0.0% 0 0.0% 0 5.1% 3 0.0% 0Good health/fitness facilities 1.7% 1 0.0% 0 2.4% 1 6.3% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0Other 3.4% 2 5.6% 1 2.4% 1 6.3% 1 3.6% 1 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0Friends / relatives go there 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good value 5.1% 3 5.6% 1 4.9% 2 0.0% 0 7.1% 2 6.7% 1 6.5% 2 3.6% 1 0.0% 0 0.0% 0 5.1% 3 0.0% 0Friendly atmosphere /

environment 8.5% 5 16.7% 3 4.9% 2 12.5% 2 7.1% 2 6.7% 1 6.5% 2 10.7% 3 0.0% 0 0.0% 0 8.5% 5 0.0% 0

(Don’t know) 1.7% 1 5.6% 1 0.0% 0 6.3% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0(Don’t visit these places in

(STUDY CENTRE)) 1.7% 1 5.6% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

Base: 59 18 41 16 28 15 31 28 0 0 59 0 Q21 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE)? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 44.1% 26 55.6% 10 39.0% 16 62.5% 10 35.7% 10 40.0% 6 32.3% 10 57.1% 16 0.0% 0 0.0% 0 44.1% 26 0.0% 0Poor choice of facilities 15.3% 9 11.1% 2 17.1% 7 18.8% 3 17.9% 5 6.7% 1 19.4% 6 10.7% 3 0.0% 0 0.0% 0 15.3% 9 0.0% 0Too expensive 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Unsafe / poor security /

dangerous 15.3% 9 0.0% 0 22.0% 9 18.8% 3 14.3% 4 13.3% 2 16.1% 5 14.3% 4 0.0% 0 0.0% 0 15.3% 9 0.0% 0

Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car parking charges 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lack of public transport 1.7% 1 5.6% 1 0.0% 0 0.0% 0 3.6% 1 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0Other 13.6% 8 11.1% 2 14.6% 6 0.0% 0 10.7% 3 33.3% 5 19.4% 6 7.1% 2 0.0% 0 0.0% 0 13.6% 8 0.0% 0(Don’t know) 15.3% 9 16.7% 3 14.6% 6 0.0% 0 25.0% 7 13.3% 2 12.9% 4 17.9% 5 0.0% 0 0.0% 0 15.3% 9 0.0% 0

Base: 59 18 41 16 28 15 31 28 0 0 59 0 GEN Gender: Male 29.5% 59 100.0% 59 0.0% 0 25.6% 11 22.2% 14 36.2% 34 30.8% 28 28.4% 31 0.0% 0 0.0% 0 29.5% 59 0.0% 0Female 70.5% 141 0.0% 0 100.0% 141 74.4% 32 77.8% 49 63.8% 60 69.2% 63 71.6% 78 0.0% 0 0.0% 0 70.5% 141 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 94 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

AGE Age Group: 18 - 24 years 8.5% 17 8.5% 5 8.5% 12 39.5% 17 0.0% 0 0.0% 0 6.6% 6 10.1% 11 0.0% 0 0.0% 0 8.5% 17 0.0% 025 - 34 years 13.0% 26 10.2% 6 14.2% 20 60.5% 26 0.0% 0 0.0% 0 11.0% 10 14.7% 16 0.0% 0 0.0% 0 13.0% 26 0.0% 035 - 44 years 16.0% 32 15.3% 9 16.3% 23 0.0% 0 50.8% 32 0.0% 0 18.7% 17 13.8% 15 0.0% 0 0.0% 0 16.0% 32 0.0% 045 - 54 years 15.5% 31 8.5% 5 18.4% 26 0.0% 0 49.2% 31 0.0% 0 15.4% 14 15.6% 17 0.0% 0 0.0% 0 15.5% 31 0.0% 055 - 64 years 18.5% 37 18.6% 11 18.4% 26 0.0% 0 0.0% 0 39.4% 37 26.4% 24 11.9% 13 0.0% 0 0.0% 0 18.5% 37 0.0% 065+ years 28.5% 57 39.0% 23 24.1% 34 0.0% 0 0.0% 0 60.6% 57 22.0% 20 33.9% 37 0.0% 0 0.0% 0 28.5% 57 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 ETH Ethnicity White – British 94.5% 189 93.2% 55 95.0% 134 90.7% 39 93.7% 59 96.8% 91 95.6% 87 93.6% 102 0.0% 0 0.0% 0 94.5% 189 0.0% 0White – Irish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other white background 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0Black – Caribbean 1.5% 3 1.7% 1 1.4% 2 2.3% 1 1.6% 1 1.1% 1 0.0% 0 2.8% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0Black – African 1.0% 2 1.7% 1 0.7% 1 2.3% 1 1.6% 1 0.0% 0 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mixed – Caribbean 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0White - White and black

African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian – Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian – Indian 1.5% 3 3.4% 2 0.7% 1 2.3% 1 1.6% 1 1.1% 1 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0Asian – Pakistani 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian – Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / refused) 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 95 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

REL Please indicate your religion or belief (None) 16.0% 32 16.9% 10 15.6% 22 11.6% 5 28.6% 18 9.6% 9 12.1% 11 19.3% 21 0.0% 0 0.0% 0 16.0% 32 0.0% 0Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Christian 77.5% 155 78.0% 46 77.3% 109 76.7% 33 68.3% 43 84.0% 79 84.6% 77 71.6% 78 0.0% 0 0.0% 0 77.5% 155 0.0% 0Jewish 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Hindu 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sikh 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Muslim 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.0% 2 0.0% 0 1.4% 2 2.3% 1 1.6% 1 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Refused) 4.5% 9 5.1% 3 4.3% 6 4.7% 2 1.6% 1 6.4% 6 3.3% 3 5.5% 6 0.0% 0 0.0% 0 4.5% 9 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0 LAN Where English is not your first language, please specify your main language Other language 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No other language / English

is my first language) 96.5% 193 98.3% 58 95.7% 135 95.3% 41 93.7% 59 98.9% 93 94.5% 86 98.2% 107 0.0% 0 0.0% 0 96.5% 193 0.0% 0

(Don’t know / varies) 1.0% 2 1.7% 1 0.7% 1 2.3% 1 1.6% 1 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Refused) 2.5% 5 0.0% 0 3.5% 5 2.3% 1 4.8% 3 1.1% 1 3.3% 3 1.8% 2 0.0% 0 0.0% 0 2.5% 5 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 DIS Do you consider you have a disability? If so, what is the nature of your disability? Disability 2.5% 5 3.4% 2 2.1% 3 4.7% 2 0.0% 0 3.2% 3 2.2% 2 2.8% 3 0.0% 0 0.0% 0 2.5% 5 0.0% 0(No disabilities) 94.0% 188 93.2% 55 94.3% 133 95.3% 41 100.0% 63 89.4% 84 95.6% 87 92.7% 101 0.0% 0 0.0% 0 94.0% 188 0.0% 0Arthritis 1.0% 2 1.7% 1 0.7% 1 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0(Don’t know / varies) 2.0% 4 0.0% 0 2.8% 4 0.0% 0 0.0% 0 4.3% 4 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0(Refused) 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 SEG Occupation of Chief Wage Earner: AB 16.5% 33 23.7% 14 13.5% 19 16.3% 7 19.0% 12 14.9% 14 36.3% 33 0.0% 0 0.0% 0 0.0% 0 16.5% 33 0.0% 0C1 29.0% 58 23.7% 14 31.2% 44 20.9% 9 30.2% 19 31.9% 30 63.7% 58 0.0% 0 0.0% 0 0.0% 0 29.0% 58 0.0% 0C2 22.5% 45 27.1% 16 20.6% 29 20.9% 9 27.0% 17 20.2% 19 0.0% 0 41.3% 45 0.0% 0 0.0% 0 22.5% 45 0.0% 0DE 32.0% 64 25.4% 15 34.8% 49 41.9% 18 23.8% 15 33.0% 31 0.0% 0 58.7% 64 0.0% 0 0.0% 0 32.0% 64 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 96 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

ADU Number of adults (incl Resp.): One 29.5% 59 30.5% 18 29.1% 41 23.3% 10 22.2% 14 37.2% 35 20.9% 19 36.7% 40 0.0% 0 0.0% 0 29.5% 59 0.0% 0Two 53.0% 106 55.9% 33 51.8% 73 51.2% 22 50.8% 32 55.3% 52 63.7% 58 44.0% 48 0.0% 0 0.0% 0 53.0% 106 0.0% 0Three or more 14.5% 29 11.9% 7 15.6% 22 23.3% 10 23.8% 15 4.3% 4 12.1% 11 16.5% 18 0.0% 0 0.0% 0 14.5% 29 0.0% 0(Refused) 3.0% 6 1.7% 1 3.5% 5 2.3% 1 3.2% 2 3.2% 3 3.3% 3 2.8% 3 0.0% 0 0.0% 0 3.0% 6 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 CHI No. of children 15 years and under: One 14.0% 28 3.4% 2 18.4% 26 32.6% 14 20.6% 13 1.1% 1 17.6% 16 11.0% 12 0.0% 0 0.0% 0 14.0% 28 0.0% 0Two 11.5% 23 8.5% 5 12.8% 18 18.6% 8 22.2% 14 1.1% 1 8.8% 8 13.8% 15 0.0% 0 0.0% 0 11.5% 23 0.0% 0Three or more 2.5% 5 5.1% 3 1.4% 2 2.3% 1 4.8% 3 1.1% 1 0.0% 0 4.6% 5 0.0% 0 0.0% 0 2.5% 5 0.0% 0(None) 72.0% 144 83.1% 49 67.4% 95 46.5% 20 52.4% 33 96.8% 91 73.6% 67 70.6% 77 0.0% 0 0.0% 0 72.0% 144 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 DAY Day of Interview: Monday 25.0% 50 27.1% 16 24.1% 34 30.2% 13 23.8% 15 23.4% 22 33.0% 30 18.3% 20 0.0% 0 0.0% 0 25.0% 50 0.0% 0Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wednesday 37.5% 75 35.6% 21 38.3% 54 34.9% 15 47.6% 30 31.9% 30 45.1% 41 31.2% 34 0.0% 0 0.0% 0 37.5% 75 0.0% 0Thursday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friday 12.5% 25 15.3% 9 11.3% 16 9.3% 4 7.9% 5 17.0% 16 8.8% 8 15.6% 17 0.0% 0 0.0% 0 12.5% 25 0.0% 0Saturday 25.0% 50 22.0% 13 26.2% 37 25.6% 11 20.6% 13 27.7% 26 13.2% 12 34.9% 38 0.0% 0 0.0% 0 25.0% 50 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0 LOC1 Baldock Whitehorse Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (near Tesco

store) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near Simpson Drive)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Letchworth Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

Page 346: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 97 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

LOC2 Hitchin Market Place 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft (Near Nightingale

Road) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bancroft (Near Brand Street) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bucklersbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC3 Letchworth Station Road 19.0% 38 16.9% 10 19.9% 28 9.3% 4 19.0% 12 23.4% 22 14.3% 13 22.9% 25 0.0% 0 0.0% 0 19.0% 38 0.0% 0Leys Avenue (Near Station

Place) 15.5% 31 13.6% 8 16.3% 23 16.3% 7 20.6% 13 11.7% 11 19.8% 18 11.9% 13 0.0% 0 0.0% 0 15.5% 31 0.0% 0

Leys Avenue (Near Norton Way South)

13.5% 27 11.9% 7 14.2% 20 7.0% 3 14.3% 9 16.0% 15 8.8% 8 17.4% 19 0.0% 0 0.0% 0 13.5% 27 0.0% 0

Eastcheap (Near Station Place)

14.5% 29 18.6% 11 12.8% 18 20.9% 9 7.9% 5 16.0% 15 13.2% 12 15.6% 17 0.0% 0 0.0% 0 14.5% 29 0.0% 0

Eastcheap (Near Gernon Road)

20.0% 40 23.7% 14 18.4% 26 27.9% 12 22.2% 14 14.9% 14 18.7% 17 21.1% 23 0.0% 0 0.0% 0 20.0% 40 0.0% 0

Broadway 17.5% 35 15.3% 9 18.4% 26 18.6% 8 15.9% 10 18.1% 17 25.3% 23 11.0% 12 0.0% 0 0.0% 0 17.5% 35 0.0% 0Base: 200 59 141 43 63 94 91 109 0 0 200 0 LOC4 Royston Melbourn Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (Near Market

Hill) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near bend to Upper King Street)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Baldock Street (near Somerfield)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Place Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

Page 347: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Letchworth North Hertfordshire In-Street Survey Page 98 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

PC Postcode Sector: AL5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL7 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BG6 1 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0Blank 9.5% 19 11.9% 7 8.5% 12 4.7% 2 3.2% 2 16.0% 15 8.8% 8 10.1% 11 0.0% 0 0.0% 0 9.5% 19 0.0% 0CB2 6 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0CB22 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB23 6 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0CB8 9 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0CM23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN5 5 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0EN9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0LU1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 8 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0LU5 5 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0MK14 5 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0MK16 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK44 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MU41 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NE8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW9 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0PE15 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG1 1 0.5% 1 1.7% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 99 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

SG1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 5 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 8 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG13 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG15 6 2.0% 4 0.0% 0 2.8% 4 0.0% 0 1.6% 1 3.2% 3 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0SG16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG17 5 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG18 8 1.0% 2 0.0% 0 1.4% 2 2.3% 1 0.0% 0 1.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG18 9 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG19 3 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG2 8 1.0% 2 1.7% 1 0.7% 1 2.3% 1 1.6% 1 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG2 9 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG3 6 0.5% 1 0.0% 0 0.7% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG4 0 2.0% 4 1.7% 1 2.1% 3 0.0% 0 3.2% 2 2.1% 2 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0SG4 7 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG4 9 1.0% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.1% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG5 1.0% 2 3.4% 2 0.0% 0 0.0% 0 1.6% 1 1.1% 1 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG5 1 1.0% 2 1.7% 1 0.7% 1 0.0% 0 1.6% 1 1.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG5 2 1.5% 3 1.7% 1 1.4% 2 0.0% 0 1.6% 1 2.1% 2 1.1% 1 1.8% 2 0.0% 0 0.0% 0 1.5% 3 0.0% 0SG5 3 1.0% 2 0.0% 0 1.4% 2 0.0% 0 3.2% 2 0.0% 0 1.1% 1 0.9% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0SG5 4 6.5% 13 3.4% 2 7.8% 11 7.0% 3 6.3% 4 6.4% 6 7.7% 7 5.5% 6 0.0% 0 0.0% 0 6.5% 13 0.0% 0SG6 2.0% 4 1.7% 1 2.1% 3 0.0% 0 3.2% 2 2.1% 2 1.1% 1 2.8% 3 0.0% 0 0.0% 0 2.0% 4 0.0% 0SG6 1 13.0% 26 11.9% 7 13.5% 19 23.3% 10 15.9% 10 6.4% 6 9.9% 9 15.6% 17 0.0% 0 0.0% 0 13.0% 26 0.0% 0SG6 2 14.5% 29 16.9% 10 13.5% 19 11.6% 5 9.5% 6 19.1% 18 20.9% 19 9.2% 10 0.0% 0 0.0% 0 14.5% 29 0.0% 0SG6 3 10.0% 20 11.9% 7 9.2% 13 9.3% 4 11.1% 7 9.6% 9 11.0% 10 9.2% 10 0.0% 0 0.0% 0 10.0% 20 0.0% 0SG6 4 16.0% 32 11.9% 7 17.7% 25 14.0% 6 12.7% 8 19.1% 18 9.9% 9 21.1% 23 0.0% 0 0.0% 0 16.0% 32 0.0% 0SG6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 5 2.0% 4 1.7% 1 2.1% 3 2.3% 1 3.2% 2 1.1% 1 2.2% 2 1.8% 2 0.0% 0 0.0% 0 2.0% 4 0.0% 0SG7 6 3.5% 7 3.4% 2 3.5% 5 7.0% 3 1.6% 1 3.2% 3 2.2% 2 4.6% 5 0.0% 0 0.0% 0 3.5% 7 0.0% 0SG8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 7 0.5% 1 1.7% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 9 0.5% 1 1.7% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0SG9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG9 9 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0SL2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TA1 4 0.5% 1 0.0% 0 0.7% 1 2.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0WD17 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Letchworth North Hertfordshire In-Street Survey Page 100 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

WD18 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD19 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD24 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD25 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 200 59 141 43 63 94 91 109 0 0 200 0

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by Demographics Royston North Hertfordshire In-Street Survey Page 101 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q01 What is the main purpose of your visit to (STUDY CENTRE) ? Shopping for food only 11.9% 12 3.1% 1 15.9% 11 2.9% 1 20.8% 10 5.3% 1 10.0% 5 13.7% 7 0.0% 0 0.0% 0 0.0% 0 11.9% 12Shopping for non-food goods

only 5.9% 6 3.1% 1 7.2% 5 5.9% 2 6.3% 3 5.3% 1 6.0% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 6

Shopping for both food & non-food items

5.0% 5 3.1% 1 5.8% 4 2.9% 1 4.2% 2 10.5% 2 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Window shopping 4.0% 4 6.3% 2 2.9% 2 2.9% 1 4.2% 2 5.3% 1 2.0% 1 5.9% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 4To visit the market 6.9% 7 3.1% 1 8.7% 6 2.9% 1 10.4% 5 5.3% 1 6.0% 3 7.8% 4 0.0% 0 0.0% 0 0.0% 0 6.9% 7To visit a restaurant / café /

public house 6.9% 7 9.4% 3 5.8% 4 11.8% 4 4.2% 2 5.3% 1 8.0% 4 5.9% 3 0.0% 0 0.0% 0 0.0% 0 6.9% 7

To have a walk / stroll around

10.9% 11 15.6% 5 8.7% 6 5.9% 2 14.6% 7 10.5% 2 10.0% 5 11.8% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 11

To use services (e.g. bank, post office, hairdressers)

25.7% 26 34.4% 11 21.7% 15 26.5% 9 29.2% 14 15.8% 3 26.0% 13 25.5% 13 0.0% 0 0.0% 0 0.0% 0 25.7% 26

Work / business purposes 8.9% 9 3.1% 1 11.6% 8 14.7% 5 2.1% 1 15.8% 3 12.0% 6 5.9% 3 0.0% 0 0.0% 0 0.0% 0 8.9% 9Healthcare (e.g. doctor,

dentist, optician) 5.0% 5 6.3% 2 4.3% 3 8.8% 3 0.0% 0 10.5% 2 2.0% 1 7.8% 4 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Social / leisure reason (e.g. meeting friends, going to gym)

5.0% 5 6.3% 2 4.3% 3 8.8% 3 2.1% 1 5.3% 1 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Tourism (e.g. holiday, day trip)

2.0% 2 6.3% 2 0.0% 0 2.9% 1 2.1% 1 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.0% 2 0.0% 0 2.9% 2 2.9% 1 0.0% 0 5.3% 1 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 102 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q02 What else will you be doing here today? Shopping for food only 2.0% 2 3.1% 1 1.4% 1 5.9% 2 0.0% 0 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2Shopping for non-food goods

only 5.0% 5 0.0% 0 7.2% 5 8.8% 3 4.2% 2 0.0% 0 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Shopping for both food & non-food items

2.0% 2 3.1% 1 1.4% 1 2.9% 1 2.1% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Window shopping 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1To visit the market 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1To visit a restaurant / café /

public house 12.9% 13 15.6% 5 11.6% 8 8.8% 3 12.5% 6 21.1% 4 4.0% 2 21.6% 11 0.0% 0 0.0% 0 0.0% 0 12.9% 13

To have a walk / stroll around

3.0% 3 0.0% 0 4.3% 3 0.0% 0 6.3% 3 0.0% 0 2.0% 1 3.9% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 3

To use services (e.g. bank, post office, hairdressers)

4.0% 4 3.1% 1 4.3% 3 2.9% 1 4.2% 2 5.3% 1 8.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Work / business purposes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Healthcare (e.g. doctor,

dentist, optician) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Social / leisure reason (e.g. meeting friends, going to gym)

1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tourism (e.g. holiday, day trip)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 2.0% 2 3.1% 1 1.4% 1 2.9% 1 2.1% 1 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2(Nothing/Nothing else) 59.4% 60 65.6% 21 56.5% 39 61.8% 21 56.3% 27 63.2% 12 68.0% 34 51.0% 26 0.0% 0 0.0% 0 0.0% 0 59.4% 60(Don’t know) 7.9% 8 9.4% 3 7.2% 5 5.9% 2 8.3% 4 10.5% 2 4.0% 2 11.8% 6 0.0% 0 0.0% 0 0.0% 0 7.9% 8

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Q03 Do you intend to do any shopping in (STUDY CENTRE) today ? Those who did not mention shopping for food, non food or both at Q01 or Q02 Yes 12.9% 9 7.1% 2 16.7% 7 8.3% 2 12.9% 4 20.0% 3 8.3% 3 17.6% 6 0.0% 0 0.0% 0 0.0% 0 12.9% 9No 71.4% 50 85.7% 24 61.9% 26 87.5% 21 58.1% 18 73.3% 11 77.8% 28 64.7% 22 0.0% 0 0.0% 0 0.0% 0 71.4% 50(Don’t know) 15.7% 11 7.1% 2 21.4% 9 4.2% 1 29.0% 9 6.7% 1 13.9% 5 17.6% 6 0.0% 0 0.0% 0 0.0% 0 15.7% 11

Base: 70 28 42 24 31 15 36 34 0 0 0 70 Q04 Do you intend to shop at the Tesco store in Baldock today ? Those who are shopping at Q01 or said 'Yes' at Q03 and are in Baldock Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 100.0% 9 100.0% 2 100.0% 7 100.0% 2 100.0% 4 100.0% 3 100.0% 3 100.0% 6 0.0% 0 0.0% 0 0.0% 0 100.0% 9

Base: 9 2 7 2 4 3 3 6 0 0 0 9

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by Demographics Royston North Hertfordshire In-Street Survey Page 103 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q05 What do you intend to buy in (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food and groceries 52.5% 21 50.0% 3 52.9% 18 33.3% 4 66.7% 14 42.9% 3 52.9% 9 52.2% 12 0.0% 0 0.0% 0 0.0% 0 52.5% 21Newspapers / magazines 30.0% 12 50.0% 3 26.5% 9 25.0% 3 33.3% 7 28.6% 2 23.5% 4 34.8% 8 0.0% 0 0.0% 0 0.0% 0 30.0% 12Confectionery / tobacco 5.0% 2 0.0% 0 5.9% 2 8.3% 1 4.8% 1 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2Clothing / footwear 7.5% 3 16.7% 1 5.9% 2 8.3% 1 0.0% 0 28.6% 2 0.0% 0 13.0% 3 0.0% 0 0.0% 0 0.0% 0 7.5% 3Furniture / carpets / soft

furnishings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

DIY / hardware / gardening 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other household goods 2.5% 1 0.0% 0 2.9% 1 0.0% 0 4.8% 1 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1Gifts / jewellery / china and

glass 5.0% 2 0.0% 0 5.9% 2 8.3% 1 4.8% 1 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2

Books / CD’s / videos / toys / hobbies

5.0% 2 16.7% 1 2.9% 1 0.0% 0 9.5% 2 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2

Health / beauty / chemist items

17.5% 7 16.7% 1 17.6% 6 25.0% 3 14.3% 3 14.3% 1 23.5% 4 13.0% 3 0.0% 0 0.0% 0 0.0% 0 17.5% 7

Other 2.5% 1 0.0% 0 2.9% 1 0.0% 0 4.8% 1 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1Birthday / greeting cards 2.5% 1 0.0% 0 2.9% 1 8.3% 1 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1(Don’t know) 10.0% 4 0.0% 0 11.8% 4 8.3% 1 9.5% 2 14.3% 1 11.8% 2 8.7% 2 0.0% 0 0.0% 0 0.0% 0 10.0% 4

Base: 40 6 34 12 21 7 17 23 0 0 0 40 Q06 Approximately how much will you spend in total on each of the following during your visit to (STUDY CENTRE) today ? Those who are shopping at Q01,Q02 or Q03 Food & Grocery Nothing 22.5% 9 16.7% 1 23.5% 8 33.3% 4 19.0% 4 14.3% 1 29.4% 5 17.4% 4 0.0% 0 0.0% 0 0.0% 0 22.5% 9Less than £5.00 12.5% 5 16.7% 1 11.8% 4 16.7% 2 14.3% 3 0.0% 0 11.8% 2 13.0% 3 0.0% 0 0.0% 0 0.0% 0 12.5% 5£5.01-£10.00 10.0% 4 0.0% 0 11.8% 4 8.3% 1 9.5% 2 14.3% 1 0.0% 0 17.4% 4 0.0% 0 0.0% 0 0.0% 0 10.0% 4£10.01-£20.00 17.5% 7 33.3% 2 14.7% 5 8.3% 1 19.0% 4 28.6% 2 23.5% 4 13.0% 3 0.0% 0 0.0% 0 0.0% 0 17.5% 7£20.01-£30.00 5.0% 2 0.0% 0 5.9% 2 8.3% 1 4.8% 1 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2£30.01-£40.00 10.0% 4 16.7% 1 8.8% 3 0.0% 0 19.0% 4 0.0% 0 11.8% 2 8.7% 2 0.0% 0 0.0% 0 0.0% 0 10.0% 4£40.01-£50.00 2.5% 1 0.0% 0 2.9% 1 0.0% 0 4.8% 1 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1£50.01-£75.00 2.5% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 17.5% 7 16.7% 1 17.6% 6 25.0% 3 9.5% 2 28.6% 2 11.8% 2 21.7% 5 0.0% 0 0.0% 0 0.0% 0 17.5% 7

Mean: 13.5 13.5 13.5 5.8 15.4 20.0 13.7 13.3 0.0 0.0 0.0 13.5

Base: 40 6 34 12 21 7 17 23 0 0 0 40

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by Demographics Royston North Hertfordshire In-Street Survey Page 104 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Non-food Nothing 7.5% 3 0.0% 0 8.8% 3 8.3% 1 9.5% 2 0.0% 0 11.8% 2 4.3% 1 0.0% 0 0.0% 0 0.0% 0 7.5% 3Less than £5.00 22.5% 9 50.0% 3 17.6% 6 33.3% 4 19.0% 4 14.3% 1 23.5% 4 21.7% 5 0.0% 0 0.0% 0 0.0% 0 22.5% 9£5.01-£10.00 25.0% 10 16.7% 1 26.5% 9 16.7% 2 28.6% 6 28.6% 2 17.6% 3 30.4% 7 0.0% 0 0.0% 0 0.0% 0 25.0% 10£10.01-£20.00 5.0% 2 0.0% 0 5.9% 2 8.3% 1 4.8% 1 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2£20.01-£30.00 5.0% 2 16.7% 1 2.9% 1 0.0% 0 0.0% 0 28.6% 2 0.0% 0 8.7% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 2£30.01-£40.00 5.0% 2 0.0% 0 5.9% 2 8.3% 1 4.8% 1 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 2£40.01-£50.00 2.5% 1 0.0% 0 2.9% 1 0.0% 0 4.8% 1 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 27.5% 11 16.7% 1 29.4% 10 25.0% 3 28.6% 6 28.6% 2 29.4% 5 26.1% 6 0.0% 0 0.0% 0 0.0% 0 27.5% 11

Mean: 10.1 8.0 10.5 8.3 10.0 13.5 10.6 9.7 0.0 0.0 0.0 10.1

Base: 40 6 34 12 21 7 17 23 0 0 0 40 Eating / drinking out Nothing 42.5% 17 16.7% 1 47.1% 16 58.3% 7 42.9% 9 14.3% 1 47.1% 8 39.1% 9 0.0% 0 0.0% 0 0.0% 0 42.5% 17Less than £5.00 10.0% 4 33.3% 2 5.9% 2 16.7% 2 9.5% 2 0.0% 0 11.8% 2 8.7% 2 0.0% 0 0.0% 0 0.0% 0 10.0% 4£5.01-£10.00 7.5% 3 33.3% 2 2.9% 1 0.0% 0 9.5% 2 14.3% 1 5.9% 1 8.7% 2 0.0% 0 0.0% 0 0.0% 0 7.5% 3£10.01-£20.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 40.0% 16 16.7% 1 44.1% 15 25.0% 3 38.1% 8 71.4% 5 35.3% 6 43.5% 10 0.0% 0 0.0% 0 0.0% 0 40.0% 16

Mean: 1.35 4.00 0.66 0.56 1.54 3.75 1.14 1.54 0.00 0.00 0.00 1.35

Base: 40 6 34 12 21 7 17 23 0 0 0 40 Q07 Do you intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) today ? Yes 27.7% 28 25.0% 8 29.0% 20 23.5% 8 33.3% 16 21.1% 4 26.0% 13 29.4% 15 0.0% 0 0.0% 0 0.0% 0 27.7% 28No 67.3% 68 71.9% 23 65.2% 45 73.5% 25 60.4% 29 73.7% 14 70.0% 35 64.7% 33 0.0% 0 0.0% 0 0.0% 0 67.3% 68(Don’t know) 5.0% 5 3.1% 1 5.8% 4 2.9% 1 6.3% 3 5.3% 1 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 105 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q08 And what type of facilities do you intend to visit today ? Those who intend to visit any leisure / entertainment facilities or eat / drink in (STUDY CENTRE) at Q07 Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pubs / bars 3.6% 1 0.0% 0 5.0% 1 12.5% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1Restaurants / café 85.7% 24 87.5% 7 85.0% 17 75.0% 6 87.5% 14 100.0% 4 76.9% 10 93.3% 14 0.0% 0 0.0% 0 0.0% 0 85.7% 24Takeaway food 3.6% 1 12.5% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 1Walk about / look around 7.1% 2 0.0% 0 10.0% 2 25.0% 2 0.0% 0 0.0% 0 0.0% 0 13.3% 2 0.0% 0 0.0% 0 0.0% 0 7.1% 2Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 3.6% 1 0.0% 0 5.0% 1 0.0% 0 6.3% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 1(Don’t know) 3.6% 1 0.0% 0 5.0% 1 12.5% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 1

Base: 28 8 20 8 16 4 13 15 0 0 0 28 Q09 How did you travel to (STUDY CENTRE) today ? Car-driver 54.5% 55 65.6% 21 49.3% 34 44.1% 15 62.5% 30 52.6% 10 50.0% 25 58.8% 30 0.0% 0 0.0% 0 0.0% 0 54.5% 55Car-passenger 4.0% 4 0.0% 0 5.8% 4 2.9% 1 4.2% 2 5.3% 1 6.0% 3 2.0% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 4Bus / coach 3.0% 3 3.1% 1 2.9% 2 2.9% 1 2.1% 1 5.3% 1 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3Train / Tube 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walked 38.6% 39 31.3% 10 42.0% 29 50.0% 17 31.3% 15 36.8% 7 44.0% 22 33.3% 17 0.0% 0 0.0% 0 0.0% 0 38.6% 39Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mobility scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 106 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q10 At which bus stop in (STUDY CENTRE) did you arrive at today ? Those who travelled by Bus / coach at Q09 Baldock: High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hitchin: Queen Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Letchworth: Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gernon Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royston: Baldock Street 66.7% 2 100.0% 1 50.0% 1 0.0% 0 100.0% 1 100.0% 1 0.0% 0 66.7% 2 0.0% 0 0.0% 0 0.0% 0 66.7% 2Barkway Street 33.3% 1 0.0% 0 50.0% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1Kneesworth Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other: Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 3 1 2 1 1 1 0 3 0 0 0 3

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by Demographics Royston North Hertfordshire In-Street Survey Page 107 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q11 Which other shopping centres or towns do you use regularly, (i.e. at least every three months) ? No other centre 5.9% 6 9.4% 3 4.3% 3 2.9% 1 2.1% 1 21.1% 4 4.0% 2 7.8% 4 0.0% 0 0.0% 0 0.0% 0 5.9% 6Baldock 6.9% 7 12.5% 4 4.3% 3 0.0% 0 12.5% 6 5.3% 1 4.0% 2 9.8% 5 0.0% 0 0.0% 0 0.0% 0 6.9% 7Bedford 4.0% 4 3.1% 1 4.3% 3 2.9% 1 6.3% 3 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4Bishop’s Stortford 6.9% 7 6.3% 2 7.2% 5 8.8% 3 8.3% 4 0.0% 0 10.0% 5 3.9% 2 0.0% 0 0.0% 0 0.0% 0 6.9% 7Cambridge 70.3% 71 68.8% 22 71.0% 49 82.4% 28 70.8% 34 47.4% 9 72.0% 36 68.6% 35 0.0% 0 0.0% 0 0.0% 0 70.3% 71Central London 5.9% 6 9.4% 3 4.3% 3 5.9% 2 8.3% 4 0.0% 0 8.0% 4 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.9% 6Hatfield 9.9% 10 21.9% 7 4.3% 3 11.8% 4 10.4% 5 5.3% 1 14.0% 7 5.9% 3 0.0% 0 0.0% 0 0.0% 0 9.9% 10Hemel Hempstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hertford 7.9% 8 3.1% 1 10.1% 7 11.8% 4 8.3% 4 0.0% 0 4.0% 2 11.8% 6 0.0% 0 0.0% 0 0.0% 0 7.9% 8Hitchin 20.8% 21 34.4% 11 14.5% 10 14.7% 5 20.8% 10 31.6% 6 22.0% 11 19.6% 10 0.0% 0 0.0% 0 0.0% 0 20.8% 21Letchworth Garden City 23.8% 24 21.9% 7 24.6% 17 17.6% 6 25.0% 12 31.6% 6 20.0% 10 27.5% 14 0.0% 0 0.0% 0 0.0% 0 23.8% 24Luton 2.0% 2 3.1% 1 1.4% 1 0.0% 0 4.2% 2 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2Milton Keynes 5.0% 5 6.3% 2 4.3% 3 2.9% 1 8.3% 4 0.0% 0 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5Royston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Albans 5.0% 5 9.4% 3 2.9% 2 5.9% 2 6.3% 3 0.0% 0 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5Stevenage 46.5% 47 34.4% 11 52.2% 36 52.9% 18 50.0% 24 26.3% 5 48.0% 24 45.1% 23 0.0% 0 0.0% 0 0.0% 0 46.5% 47Waltham Abbey 2.0% 2 3.1% 1 1.4% 1 0.0% 0 2.1% 1 5.3% 1 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2Ware 3.0% 3 3.1% 1 2.9% 2 0.0% 0 6.3% 3 0.0% 0 6.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3Watford 1.0% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 5.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Welwyn Garden City 8.9% 9 12.5% 4 7.2% 5 0.0% 0 8.3% 4 26.3% 5 6.0% 3 11.8% 6 0.0% 0 0.0% 0 0.0% 0 8.9% 9Other 7.9% 8 3.1% 1 10.1% 7 8.8% 3 8.3% 4 5.3% 1 10.0% 5 5.9% 3 0.0% 0 0.0% 0 0.0% 0 7.9% 8Biggleswade 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Cheshunt 4.0% 4 0.0% 0 5.8% 4 0.0% 0 8.3% 4 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Harlow 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1North London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Q12 Approximately how much time will you spend in the shopping area in (STUDY CENTRE) today? 0-15 minutes 13.9% 14 18.8% 6 11.6% 8 23.5% 8 10.4% 5 5.3% 1 16.0% 8 11.8% 6 0.0% 0 0.0% 0 0.0% 0 13.9% 1416-30 minutes 16.8% 17 15.6% 5 17.4% 12 26.5% 9 10.4% 5 15.8% 3 14.0% 7 19.6% 10 0.0% 0 0.0% 0 0.0% 0 16.8% 1731 minutes – under 1 hour 28.7% 29 28.1% 9 29.0% 20 17.6% 6 29.2% 14 47.4% 9 20.0% 10 37.3% 19 0.0% 0 0.0% 0 0.0% 0 28.7% 291 – 1 ½ hours 23.8% 24 15.6% 5 27.5% 19 14.7% 5 35.4% 17 10.5% 2 28.0% 14 19.6% 10 0.0% 0 0.0% 0 0.0% 0 23.8% 24Over 1 ½ - 2 hours 4.0% 4 3.1% 1 4.3% 3 2.9% 1 4.2% 2 5.3% 1 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Over 2-3 hours 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Over 3 hours 4.0% 4 3.1% 1 4.3% 3 8.8% 3 2.1% 1 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4(Don’t know) 7.9% 8 15.6% 5 4.3% 3 5.9% 2 6.3% 3 15.8% 3 8.0% 4 7.8% 4 0.0% 0 0.0% 0 0.0% 0 7.9% 8

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 108 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q13 How often do you shop in (STUDY CENTRE) ? Everyday 7.9% 8 12.5% 4 5.8% 4 8.8% 3 4.2% 2 15.8% 3 10.0% 5 5.9% 3 0.0% 0 0.0% 0 0.0% 0 7.9% 82-3 times a week 24.8% 25 21.9% 7 26.1% 18 17.6% 6 25.0% 12 36.8% 7 24.0% 12 25.5% 13 0.0% 0 0.0% 0 0.0% 0 24.8% 25Once a week 35.6% 36 28.1% 9 39.1% 27 38.2% 13 37.5% 18 26.3% 5 36.0% 18 35.3% 18 0.0% 0 0.0% 0 0.0% 0 35.6% 36Once a fortnight 10.9% 11 15.6% 5 8.7% 6 14.7% 5 8.3% 4 10.5% 2 6.0% 3 15.7% 8 0.0% 0 0.0% 0 0.0% 0 10.9% 11Once a month 3.0% 3 3.1% 1 2.9% 2 0.0% 0 6.3% 3 0.0% 0 4.0% 2 2.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3Less than once a month 10.9% 11 9.4% 3 11.6% 8 8.8% 3 16.7% 8 0.0% 0 10.0% 5 11.8% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 11Never 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Don’t know) 5.9% 6 6.3% 2 5.8% 4 11.8% 4 2.1% 1 5.3% 1 10.0% 5 2.0% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 6

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14A Please rate (STUDY CENTRE) in respect of Availability of parking Very good 18.8% 19 18.8% 6 18.8% 13 8.8% 3 27.1% 13 15.8% 3 24.0% 12 13.7% 7 0.0% 0 0.0% 0 0.0% 0 18.8% 19Quite good 27.7% 28 31.3% 10 26.1% 18 23.5% 8 27.1% 13 36.8% 7 24.0% 12 31.4% 16 0.0% 0 0.0% 0 0.0% 0 27.7% 28Neither good nor poor 14.9% 15 18.8% 6 13.0% 9 20.6% 7 14.6% 7 5.3% 1 12.0% 6 17.6% 9 0.0% 0 0.0% 0 0.0% 0 14.9% 15Quite Poor 21.8% 22 12.5% 4 26.1% 18 32.4% 11 20.8% 10 5.3% 1 22.0% 11 21.6% 11 0.0% 0 0.0% 0 0.0% 0 21.8% 22Very Poor 13.9% 14 12.5% 4 14.5% 10 14.7% 5 10.4% 5 21.1% 4 18.0% 9 9.8% 5 0.0% 0 0.0% 0 0.0% 0 13.9% 14(Don’t know) 3.0% 3 6.3% 2 1.4% 1 0.0% 0 0.0% 0 15.8% 3 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3

Mean: 3.16 3.33 3.09 2.79 3.40 3.25 3.14 3.19 0.00 0.00 0.00 3.16Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14B Please rate (STUDY CENTRE) in respect of Parking charges Very good 5.0% 5 6.3% 2 4.3% 3 0.0% 0 10.4% 5 0.0% 0 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5Quite good 12.9% 13 18.8% 6 10.1% 7 2.9% 1 16.7% 8 21.1% 4 12.0% 6 13.7% 7 0.0% 0 0.0% 0 0.0% 0 12.9% 13Neither good nor poor 28.7% 29 25.0% 8 30.4% 21 38.2% 13 29.2% 14 10.5% 2 32.0% 16 25.5% 13 0.0% 0 0.0% 0 0.0% 0 28.7% 29Quite Poor 30.7% 31 28.1% 9 31.9% 22 38.2% 13 27.1% 13 26.3% 5 30.0% 15 31.4% 16 0.0% 0 0.0% 0 0.0% 0 30.7% 31Very Poor 20.8% 21 21.9% 7 20.3% 14 17.6% 6 16.7% 8 36.8% 7 18.0% 9 23.5% 12 0.0% 0 0.0% 0 0.0% 0 20.8% 21(Don’t know) 2.0% 2 0.0% 0 2.9% 2 2.9% 1 0.0% 0 5.3% 1 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Mean: 2.49 2.59 2.45 2.27 2.77 2.17 2.57 2.42 0.00 0.00 0.00 2.49

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 109 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14C Please rate (STUDY CENTRE) in respect of Traffic congestion Very good 5.0% 5 0.0% 0 7.2% 5 0.0% 0 8.3% 4 5.3% 1 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5Quite good 28.7% 29 21.9% 7 31.9% 22 26.5% 9 33.3% 16 21.1% 4 40.0% 20 17.6% 9 0.0% 0 0.0% 0 0.0% 0 28.7% 29Neither good nor poor 52.5% 53 71.9% 23 43.5% 30 55.9% 19 50.0% 24 52.6% 10 40.0% 20 64.7% 33 0.0% 0 0.0% 0 0.0% 0 52.5% 53Quite Poor 5.0% 5 0.0% 0 7.2% 5 5.9% 2 4.2% 2 5.3% 1 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5Very Poor 4.0% 4 6.3% 2 2.9% 2 2.9% 1 2.1% 1 10.5% 2 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4(Don’t know) 5.0% 5 0.0% 0 7.2% 5 8.8% 3 2.1% 1 5.3% 1 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Mean: 3.27 3.09 3.36 3.16 3.43 3.06 3.43 3.12 0.00 0.00 0.00 3.27

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14D Please rate (STUDY CENTRE) in respect of Bus service Very good 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Quite good 8.9% 9 12.5% 4 7.2% 5 2.9% 1 8.3% 4 21.1% 4 6.0% 3 11.8% 6 0.0% 0 0.0% 0 0.0% 0 8.9% 9Neither good nor poor 36.6% 37 40.6% 13 34.8% 24 32.4% 11 43.8% 21 26.3% 5 34.0% 17 39.2% 20 0.0% 0 0.0% 0 0.0% 0 36.6% 37Quite Poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Very Poor 3.0% 3 3.1% 1 2.9% 2 2.9% 1 2.1% 1 5.3% 1 6.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3(Don’t know) 50.5% 51 43.8% 14 53.6% 37 58.8% 20 45.8% 22 47.4% 9 54.0% 27 47.1% 24 0.0% 0 0.0% 0 0.0% 0 50.5% 51Mean: 3.10 3.11 3.09 3.07 3.08 3.20 2.87 3.30 0.00 0.00 0.00 3.10

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14E Please rate (STUDY CENTRE) in respect of Bus facilities (shelters) Very good 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Quite good 8.9% 9 12.5% 4 7.2% 5 0.0% 0 10.4% 5 21.1% 4 4.0% 2 13.7% 7 0.0% 0 0.0% 0 0.0% 0 8.9% 9Neither good nor poor 38.6% 39 43.8% 14 36.2% 25 35.3% 12 43.8% 21 31.6% 6 38.0% 19 39.2% 20 0.0% 0 0.0% 0 0.0% 0 38.6% 39Quite Poor 2.0% 2 6.3% 2 0.0% 0 5.9% 2 0.0% 0 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2Very Poor 3.0% 3 3.1% 1 2.9% 2 2.9% 1 2.1% 1 5.3% 1 6.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3(Don’t know) 46.5% 47 34.4% 11 52.2% 36 52.9% 18 43.8% 21 42.1% 8 50.0% 25 43.1% 22 0.0% 0 0.0% 0 0.0% 0 46.5% 47

Mean: 3.06 3.00 3.09 2.88 3.11 3.18 2.80 3.28 0.00 0.00 0.00 3.06Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 110 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14F Please rate (STUDY CENTRE) in respect of Personal safety Very good 13.9% 14 9.4% 3 15.9% 11 11.8% 4 14.6% 7 15.8% 3 14.0% 7 13.7% 7 0.0% 0 0.0% 0 0.0% 0 13.9% 14Quite good 37.6% 38 40.6% 13 36.2% 25 38.2% 13 37.5% 18 36.8% 7 36.0% 18 39.2% 20 0.0% 0 0.0% 0 0.0% 0 37.6% 38Neither good nor poor 36.6% 37 43.8% 14 33.3% 23 35.3% 12 39.6% 19 31.6% 6 38.0% 19 35.3% 18 0.0% 0 0.0% 0 0.0% 0 36.6% 37Quite Poor 6.9% 7 6.3% 2 7.2% 5 8.8% 3 4.2% 2 10.5% 2 6.0% 3 7.8% 4 0.0% 0 0.0% 0 0.0% 0 6.9% 7Very Poor 1.0% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Don’t know) 4.0% 4 0.0% 0 5.8% 4 5.9% 2 4.2% 2 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Mean: 3.59 3.53 3.62 3.56 3.65 3.47 3.56 3.61 0.00 0.00 0.00 3.59

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14G Please rate (STUDY CENTRE) in respect of Range of shops and services available Very good 3.0% 3 3.1% 1 2.9% 2 0.0% 0 4.2% 2 5.3% 1 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3Quite good 11.9% 12 9.4% 3 13.0% 9 5.9% 2 16.7% 8 10.5% 2 14.0% 7 9.8% 5 0.0% 0 0.0% 0 0.0% 0 11.9% 12Neither good nor poor 6.9% 7 6.3% 2 7.2% 5 2.9% 1 10.4% 5 5.3% 1 6.0% 3 7.8% 4 0.0% 0 0.0% 0 0.0% 0 6.9% 7Quite Poor 31.7% 32 28.1% 9 33.3% 23 29.4% 10 29.2% 14 42.1% 8 26.0% 13 37.3% 19 0.0% 0 0.0% 0 0.0% 0 31.7% 32Very Poor 45.5% 46 50.0% 16 43.5% 30 61.8% 21 37.5% 18 36.8% 7 54.0% 27 37.3% 19 0.0% 0 0.0% 0 0.0% 0 45.5% 46(Don’t know) 1.0% 1 3.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Mean: 1.94 1.84 1.99 1.53 2.19 2.05 1.80 2.08 0.00 0.00 0.00 1.94

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14H Please rate (STUDY CENTRE) in respect of Quality of shops and services available Very good 3.0% 3 3.1% 1 2.9% 2 0.0% 0 4.2% 2 5.3% 1 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3Quite good 11.9% 12 9.4% 3 13.0% 9 0.0% 0 16.7% 8 21.1% 4 14.0% 7 9.8% 5 0.0% 0 0.0% 0 0.0% 0 11.9% 12Neither good nor poor 10.9% 11 9.4% 3 11.6% 8 8.8% 3 14.6% 7 5.3% 1 10.0% 5 11.8% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 11Quite Poor 29.7% 30 25.0% 8 31.9% 22 32.4% 11 27.1% 13 31.6% 6 22.0% 11 37.3% 19 0.0% 0 0.0% 0 0.0% 0 29.7% 30Very Poor 43.6% 44 50.0% 16 40.6% 28 58.8% 20 35.4% 17 36.8% 7 54.0% 27 33.3% 17 0.0% 0 0.0% 0 0.0% 0 43.6% 44(Don’t know) 1.0% 1 3.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Mean: 2.00 1.87 2.06 1.50 2.26 2.26 1.84 2.16 0.00 0.00 0.00 2.00Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 111 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14I Please rate (STUDY CENTRE) in respect of Daytime entertainment/leisure facilities Very good 5.0% 5 9.4% 3 2.9% 2 0.0% 0 8.3% 4 5.3% 1 2.0% 1 7.8% 4 0.0% 0 0.0% 0 0.0% 0 5.0% 5Quite good 5.9% 6 3.1% 1 7.2% 5 0.0% 0 8.3% 4 10.5% 2 6.0% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 6Neither good nor poor 20.8% 21 21.9% 7 20.3% 14 17.6% 6 25.0% 12 15.8% 3 22.0% 11 19.6% 10 0.0% 0 0.0% 0 0.0% 0 20.8% 21Quite Poor 34.7% 35 34.4% 11 34.8% 24 35.3% 12 35.4% 17 31.6% 6 32.0% 16 37.3% 19 0.0% 0 0.0% 0 0.0% 0 34.7% 35Very Poor 31.7% 32 28.1% 9 33.3% 23 47.1% 16 18.8% 9 36.8% 7 36.0% 18 27.5% 14 0.0% 0 0.0% 0 0.0% 0 31.7% 32(Don’t know) 2.0% 2 3.1% 1 1.4% 1 0.0% 0 4.2% 2 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Mean: 2.16 2.29 2.10 1.71 2.50 2.16 2.04 2.28 0.00 0.00 0.00 2.16

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14J Please rate (STUDY CENTRE) in respect of Evening entertainment and leisure facilities Very good 6.9% 7 6.3% 2 7.2% 5 2.9% 1 12.5% 6 0.0% 0 8.0% 4 5.9% 3 0.0% 0 0.0% 0 0.0% 0 6.9% 7Quite good 10.9% 11 15.6% 5 8.7% 6 5.9% 2 12.5% 6 15.8% 3 10.0% 5 11.8% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 11Neither good nor poor 29.7% 30 34.4% 11 27.5% 19 32.4% 11 25.0% 12 36.8% 7 26.0% 13 33.3% 17 0.0% 0 0.0% 0 0.0% 0 29.7% 30Quite Poor 27.7% 28 28.1% 9 27.5% 19 26.5% 9 31.3% 15 21.1% 4 28.0% 14 27.5% 14 0.0% 0 0.0% 0 0.0% 0 27.7% 28Very Poor 17.8% 18 15.6% 5 18.8% 13 23.5% 8 12.5% 6 21.1% 4 20.0% 10 15.7% 8 0.0% 0 0.0% 0 0.0% 0 17.8% 18(Don’t know) 6.9% 7 0.0% 0 10.1% 7 8.8% 3 6.3% 3 5.3% 1 8.0% 4 5.9% 3 0.0% 0 0.0% 0 0.0% 0 6.9% 7Mean: 2.59 2.69 2.53 2.32 2.80 2.50 2.54 2.63 0.00 0.00 0.00 2.59

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14K Please rate (STUDY CENTRE) in respect of Town Centre events Very good 5.9% 6 6.3% 2 5.8% 4 0.0% 0 12.5% 6 0.0% 0 6.0% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 6Quite good 10.9% 11 6.3% 2 13.0% 9 8.8% 3 10.4% 5 15.8% 3 12.0% 6 9.8% 5 0.0% 0 0.0% 0 0.0% 0 10.9% 11Neither good nor poor 35.6% 36 37.5% 12 34.8% 24 26.5% 9 39.6% 19 42.1% 8 34.0% 17 37.3% 19 0.0% 0 0.0% 0 0.0% 0 35.6% 36Quite Poor 20.8% 21 37.5% 12 13.0% 9 23.5% 8 16.7% 8 26.3% 5 10.0% 5 31.4% 16 0.0% 0 0.0% 0 0.0% 0 20.8% 21Very Poor 21.8% 22 12.5% 4 26.1% 18 35.3% 12 16.7% 8 10.5% 2 32.0% 16 11.8% 6 0.0% 0 0.0% 0 0.0% 0 21.8% 22(Don’t know) 5.0% 5 0.0% 0 7.2% 5 5.9% 2 4.2% 2 5.3% 1 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Mean: 2.56 2.56 2.56 2.09 2.85 2.67 2.47 2.65 0.00 0.00 0.00 2.56Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 112 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14L Please rate (STUDY CENTRE) in respect of Liveliness / street life / character Very good 5.9% 6 9.4% 3 4.3% 3 0.0% 0 12.5% 6 0.0% 0 6.0% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 6Quite good 15.8% 16 12.5% 4 17.4% 12 11.8% 4 18.8% 9 15.8% 3 16.0% 8 15.7% 8 0.0% 0 0.0% 0 0.0% 0 15.8% 16Neither good nor poor 24.8% 25 31.3% 10 21.7% 15 23.5% 8 22.9% 11 31.6% 6 16.0% 8 33.3% 17 0.0% 0 0.0% 0 0.0% 0 24.8% 25Quite Poor 25.7% 26 21.9% 7 27.5% 19 32.4% 11 20.8% 10 26.3% 5 24.0% 12 27.5% 14 0.0% 0 0.0% 0 0.0% 0 25.7% 26Very Poor 22.8% 23 25.0% 8 21.7% 15 26.5% 9 20.8% 10 21.1% 4 32.0% 16 13.7% 7 0.0% 0 0.0% 0 0.0% 0 22.8% 23(Don’t know) 5.0% 5 0.0% 0 7.2% 5 5.9% 2 4.2% 2 5.3% 1 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Mean: 2.54 2.59 2.52 2.22 2.80 2.44 2.36 2.71 0.00 0.00 0.00 2.54

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14M Please rate (STUDY CENTRE) in respect of Quality / number of places to eat-drink Very good 13.9% 14 18.8% 6 11.6% 8 8.8% 3 16.7% 8 15.8% 3 14.0% 7 13.7% 7 0.0% 0 0.0% 0 0.0% 0 13.9% 14Quite good 47.5% 48 46.9% 15 47.8% 33 44.1% 15 45.8% 22 57.9% 11 46.0% 23 49.0% 25 0.0% 0 0.0% 0 0.0% 0 47.5% 48Neither good nor poor 29.7% 30 28.1% 9 30.4% 21 38.2% 13 27.1% 13 21.1% 4 30.0% 15 29.4% 15 0.0% 0 0.0% 0 0.0% 0 29.7% 30Quite Poor 4.0% 4 3.1% 1 4.3% 3 5.9% 2 4.2% 2 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Very Poor 1.0% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Don’t know) 4.0% 4 3.1% 1 4.3% 3 2.9% 1 6.3% 3 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Mean: 3.72 3.84 3.67 3.58 3.80 3.79 3.69 3.76 0.00 0.00 0.00 3.72

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14N Please rate (STUDY CENTRE) in respect of General shopping environment Very good 4.0% 4 3.1% 1 4.3% 3 2.9% 1 6.3% 3 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Quite good 24.8% 25 21.9% 7 26.1% 18 11.8% 4 27.1% 13 42.1% 8 20.0% 10 29.4% 15 0.0% 0 0.0% 0 0.0% 0 24.8% 25Neither good nor poor 20.8% 21 25.0% 8 18.8% 13 20.6% 7 22.9% 11 15.8% 3 22.0% 11 19.6% 10 0.0% 0 0.0% 0 0.0% 0 20.8% 21Quite Poor 24.8% 25 28.1% 9 23.2% 16 35.3% 12 20.8% 10 15.8% 3 26.0% 13 23.5% 12 0.0% 0 0.0% 0 0.0% 0 24.8% 25Very Poor 23.8% 24 21.9% 7 24.6% 17 26.5% 9 20.8% 10 26.3% 5 28.0% 14 19.6% 10 0.0% 0 0.0% 0 0.0% 0 23.8% 24(Don’t know) 2.0% 2 0.0% 0 2.9% 2 2.9% 1 2.1% 1 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Mean: 2.60 2.56 2.61 2.27 2.77 2.74 2.46 2.73 0.00 0.00 0.00 2.60Base: 101 32 69 34 48 19 50 51 0 0 0 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14O Please rate (STUDY CENTRE) in respect of Planting / landscaping Very good 7.9% 8 6.3% 2 8.7% 6 0.0% 0 8.3% 4 21.1% 4 6.0% 3 9.8% 5 0.0% 0 0.0% 0 0.0% 0 7.9% 8Quite good 61.4% 62 62.5% 20 60.9% 42 64.7% 22 64.6% 31 47.4% 9 72.0% 36 51.0% 26 0.0% 0 0.0% 0 0.0% 0 61.4% 62Neither good nor poor 22.8% 23 31.3% 10 18.8% 13 29.4% 10 18.8% 9 21.1% 4 16.0% 8 29.4% 15 0.0% 0 0.0% 0 0.0% 0 22.8% 23Quite Poor 4.0% 4 0.0% 0 5.8% 4 2.9% 1 6.3% 3 0.0% 0 4.0% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 4Very Poor 2.0% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 10.5% 2 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2(Don’t know) 2.0% 2 0.0% 0 2.9% 2 2.9% 1 2.1% 1 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Mean: 3.71 3.75 3.69 3.64 3.77 3.68 3.76 3.65 0.00 0.00 0.00 3.71

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14P Please rate (STUDY CENTRE) in respect of Layout of centre Very good 3.0% 3 3.1% 1 2.9% 2 0.0% 0 4.2% 2 5.3% 1 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3Quite good 33.7% 34 31.3% 10 34.8% 24 23.5% 8 39.6% 19 36.8% 7 42.0% 21 25.5% 13 0.0% 0 0.0% 0 0.0% 0 33.7% 34Neither good nor poor 28.7% 29 28.1% 9 29.0% 20 26.5% 9 31.3% 15 26.3% 5 28.0% 14 29.4% 15 0.0% 0 0.0% 0 0.0% 0 28.7% 29Quite Poor 17.8% 18 25.0% 8 14.5% 10 32.4% 11 10.4% 5 10.5% 2 16.0% 8 19.6% 10 0.0% 0 0.0% 0 0.0% 0 17.8% 18Very Poor 13.9% 14 12.5% 4 14.5% 10 11.8% 4 12.5% 6 21.1% 4 12.0% 6 15.7% 8 0.0% 0 0.0% 0 0.0% 0 13.9% 14(Don’t know) 3.0% 3 0.0% 0 4.3% 3 5.9% 2 2.1% 1 0.0% 0 2.0% 1 3.9% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 3Mean: 2.94 2.88 2.97 2.66 3.13 2.95 3.02 2.86 0.00 0.00 0.00 2.94

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14Q Please rate (STUDY CENTRE) in respect of Size / quality of supermarket(s) Very good 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Quite good 28.7% 29 28.1% 9 29.0% 20 20.6% 7 33.3% 16 31.6% 6 30.0% 15 27.5% 14 0.0% 0 0.0% 0 0.0% 0 28.7% 29Neither good nor poor 32.7% 33 37.5% 12 30.4% 21 35.3% 12 31.3% 15 31.6% 6 30.0% 15 35.3% 18 0.0% 0 0.0% 0 0.0% 0 32.7% 33Quite Poor 21.8% 22 25.0% 8 20.3% 14 29.4% 10 18.8% 9 15.8% 3 24.0% 12 19.6% 10 0.0% 0 0.0% 0 0.0% 0 21.8% 22Very Poor 10.9% 11 9.4% 3 11.6% 8 8.8% 3 8.3% 4 21.1% 4 10.0% 5 11.8% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 11(Don’t know) 5.0% 5 0.0% 0 7.2% 5 5.9% 2 6.3% 3 0.0% 0 6.0% 3 3.9% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Mean: 2.86 2.84 2.88 2.72 3.02 2.74 2.85 2.88 0.00 0.00 0.00 2.86Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 114 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14R Please rate (STUDY CENTRE) in respect of Public toilets Very good 18.8% 19 9.4% 3 23.2% 16 23.5% 8 14.6% 7 21.1% 4 10.0% 5 27.5% 14 0.0% 0 0.0% 0 0.0% 0 18.8% 19Quite good 39.6% 40 46.9% 15 36.2% 25 23.5% 8 50.0% 24 42.1% 8 44.0% 22 35.3% 18 0.0% 0 0.0% 0 0.0% 0 39.6% 40Neither good nor poor 11.9% 12 15.6% 5 10.1% 7 5.9% 2 12.5% 6 21.1% 4 10.0% 5 13.7% 7 0.0% 0 0.0% 0 0.0% 0 11.9% 12Quite Poor 7.9% 8 9.4% 3 7.2% 5 11.8% 4 4.2% 2 10.5% 2 8.0% 4 7.8% 4 0.0% 0 0.0% 0 0.0% 0 7.9% 8Very Poor 5.0% 5 3.1% 1 5.8% 4 8.8% 3 2.1% 1 5.3% 1 8.0% 4 2.0% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 5(Don’t know) 16.8% 17 15.6% 5 17.4% 12 26.5% 9 16.7% 8 0.0% 0 20.0% 10 13.7% 7 0.0% 0 0.0% 0 0.0% 0 16.8% 17

Mean: 3.71 3.59 3.77 3.56 3.85 3.63 3.50 3.91 0.00 0.00 0.00 3.71

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite Poor = 2, Very Poor = 1] Q14S Please rate (STUDY CENTRE) in respect of (HITCHIN/ROYSTON) The market Those in either Hitchin or Royston Very good 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Quite good 13.9% 14 18.8% 6 11.6% 8 2.9% 1 18.8% 9 21.1% 4 12.0% 6 15.7% 8 0.0% 0 0.0% 0 0.0% 0 13.9% 14Neither good nor poor 9.9% 10 12.5% 4 8.7% 6 2.9% 1 12.5% 6 15.8% 3 12.0% 6 7.8% 4 0.0% 0 0.0% 0 0.0% 0 9.9% 10Quite Poor 33.7% 34 31.3% 10 34.8% 24 47.1% 16 31.3% 15 15.8% 3 40.0% 20 27.5% 14 0.0% 0 0.0% 0 0.0% 0 33.7% 34Very Poor 31.7% 32 34.4% 11 30.4% 21 38.2% 13 22.9% 11 42.1% 8 26.0% 13 37.3% 19 0.0% 0 0.0% 0 0.0% 0 31.7% 32(Don’t know) 9.9% 10 3.1% 1 13.0% 9 8.8% 3 12.5% 6 5.3% 1 10.0% 5 9.8% 5 0.0% 0 0.0% 0 0.0% 0 9.9% 10

Mean: 2.10 2.16 2.07 1.68 2.38 2.17 2.11 2.09 0.00 0.00 0.00 2.10

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 115 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q15 Apart from the recent improvements, what other improvements would you like to see in Baldock ? Those in Baldock Nothing in particular 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Increase the range of national

/ multiple chain stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Increase the range of local / speciality retailers

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality of shops and services

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the appearance of the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, better lighting etc)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide better entertainment / leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range of cafes and restaurants

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve pedestrian links and facilities in the town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve food store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Parking permits 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Royston North Hertfordshire In-Street Survey Page 116 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q16 What improvements would you like to see made in (STUDY CENTRE) ? Those in either Hitchin, Letchworth or Royston Nothing in particular 5.9% 6 12.5% 4 2.9% 2 0.0% 0 10.4% 5 5.3% 1 10.0% 5 2.0% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 6Increase the range of national

/ multiple chain stores 39.6% 40 31.3% 10 43.5% 30 61.8% 21 27.1% 13 31.6% 6 48.0% 24 31.4% 16 0.0% 0 0.0% 0 0.0% 0 39.6% 40

Increase the range of local / speciality retailers

60.4% 61 53.1% 17 63.8% 44 70.6% 24 50.0% 24 68.4% 13 62.0% 31 58.8% 30 0.0% 0 0.0% 0 0.0% 0 60.4% 61

Improve quality of shops and services

39.6% 40 43.8% 14 37.7% 26 35.3% 12 39.6% 19 47.4% 9 42.0% 21 37.3% 19 0.0% 0 0.0% 0 0.0% 0 39.6% 40

Improve the appearance of the town centre

12.9% 13 12.5% 4 13.0% 9 2.9% 1 18.8% 9 15.8% 3 10.0% 5 15.7% 8 0.0% 0 0.0% 0 0.0% 0 12.9% 13

Improve the market 18.8% 19 15.6% 5 20.3% 14 17.6% 6 16.7% 8 26.3% 5 18.0% 9 19.6% 10 0.0% 0 0.0% 0 0.0% 0 18.8% 19Make the centre safer (more

CCTV, policing, better lighting etc)

4.0% 4 0.0% 0 5.8% 4 5.9% 2 4.2% 2 0.0% 0 6.0% 3 2.0% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Remove/reduce traffic congestion

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Provide more housing in the town-centre

4.0% 4 3.1% 1 4.3% 3 2.9% 1 4.2% 2 5.3% 1 2.0% 1 5.9% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 4

Improve frequency of public transport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parking availability / reduce parking charges

19.8% 20 18.8% 6 20.3% 14 11.8% 4 27.1% 13 15.8% 3 16.0% 8 23.5% 12 0.0% 0 0.0% 0 0.0% 0 19.8% 20

Provide better entertainment / leisure

8.9% 9 12.5% 4 7.2% 5 17.6% 6 4.2% 2 5.3% 1 6.0% 3 11.8% 6 0.0% 0 0.0% 0 0.0% 0 8.9% 9

Improve quality and range of cafes and restaurants

1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Improve pedestrian links and facilities in the town centre

2.0% 2 0.0% 0 2.9% 2 5.9% 2 0.0% 0 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2

Improve food store 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better toilet facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many vacant shops /

reduce rent rates 1.0% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

More facilities for teenagers / children

1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Needs a re-vamp 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bring back Marks and

Spencer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Less charity shops 2.0% 2 0.0% 0 2.9% 2 2.9% 1 2.1% 1 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2(Don’t know) 5.0% 5 3.1% 1 5.8% 4 0.0% 0 10.4% 5 0.0% 0 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Base: 101 32 69 34 48 19 50 51 0 0 0 101

Page 366: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

by Demographics Royston North Hertfordshire In-Street Survey Page 117 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q17 Do you think extending the hours of pedestrianisation in the High Street and Market Place is a good idea? Those in Hitchin Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Depends on the details 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0 Q18 Do you or other members of your household ever come to (STUDY CENTRE) in the evenings? Yes 63.4% 64 59.4% 19 65.2% 45 79.4% 27 62.5% 30 36.8% 7 70.0% 35 56.9% 29 0.0% 0 0.0% 0 0.0% 0 63.4% 64No 31.7% 32 34.4% 11 30.4% 21 11.8% 4 35.4% 17 57.9% 11 26.0% 13 37.3% 19 0.0% 0 0.0% 0 0.0% 0 31.7% 32(Don’t know) 5.0% 5 6.3% 2 4.3% 3 8.8% 3 2.1% 1 5.3% 1 4.0% 2 5.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5

Base: 101 32 69 34 48 19 50 51 0 0 0 101 Q19 What do you or other members of your household do in (STUDY CENTRE) in the evening ? Those who said 'Yes' at Q18 Sports facilities 6.3% 4 0.0% 0 8.9% 4 0.0% 0 13.3% 4 0.0% 0 2.9% 1 10.3% 3 0.0% 0 0.0% 0 0.0% 0 6.3% 4Pubs / bars 81.3% 52 84.2% 16 80.0% 36 85.2% 23 73.3% 22 100.0% 7 80.0% 28 82.8% 24 0.0% 0 0.0% 0 0.0% 0 81.3% 52Restaurants 68.8% 44 52.6% 10 75.6% 34 77.8% 21 60.0% 18 71.4% 5 71.4% 25 65.5% 19 0.0% 0 0.0% 0 0.0% 0 68.8% 44Services (e.g. cash tills) 21.9% 14 15.8% 3 24.4% 11 18.5% 5 26.7% 8 14.3% 1 11.4% 4 34.5% 10 0.0% 0 0.0% 0 0.0% 0 21.9% 14Takeaway food 62.5% 40 57.9% 11 64.4% 29 63.0% 17 66.7% 20 42.9% 3 57.1% 20 69.0% 20 0.0% 0 0.0% 0 0.0% 0 62.5% 40Walk about / look around 7.8% 5 5.3% 1 8.9% 4 3.7% 1 6.7% 2 28.6% 2 2.9% 1 13.8% 4 0.0% 0 0.0% 0 0.0% 0 7.8% 5Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nightclubs 6.3% 4 10.5% 2 4.4% 2 11.1% 3 3.3% 1 0.0% 0 2.9% 1 10.3% 3 0.0% 0 0.0% 0 0.0% 0 6.3% 4Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 3.1% 2 0.0% 0 4.4% 2 0.0% 0 6.7% 2 0.0% 0 5.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2Base: 64 19 45 27 30 7 35 29 0 0 0 64

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by Demographics Royston North Hertfordshire In-Street Survey Page 118 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

Q20 What do you like about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE) ? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 17.5% 10 25.0% 4 14.6% 6 18.5% 5 17.4% 4 14.3% 1 22.6% 7 11.5% 3 0.0% 0 0.0% 0 0.0% 0 17.5% 10Close to home / easy to get

to 64.9% 37 68.8% 11 63.4% 26 70.4% 19 52.2% 12 85.7% 6 58.1% 18 73.1% 19 0.0% 0 0.0% 0 0.0% 0 64.9% 37

Good theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good choice of restaurants 5.3% 3 12.5% 2 2.4% 1 3.7% 1 4.3% 1 14.3% 1 6.5% 2 3.8% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 3Good quality of restaurants 12.3% 7 18.8% 3 9.8% 4 3.7% 1 13.0% 3 42.9% 3 12.9% 4 11.5% 3 0.0% 0 0.0% 0 0.0% 0 12.3% 7Good quality of pubs / bars 7.0% 4 6.3% 1 7.3% 3 3.7% 1 8.7% 2 14.3% 1 0.0% 0 15.4% 4 0.0% 0 0.0% 0 0.0% 0 7.0% 4Good choice of pubs / bars 5.3% 3 0.0% 0 7.3% 3 7.4% 2 4.3% 1 0.0% 0 6.5% 2 3.8% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 3Good health/fitness facilities 1.8% 1 0.0% 0 2.4% 1 0.0% 0 4.3% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1Other 1.8% 1 0.0% 0 2.4% 1 3.7% 1 0.0% 0 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1Friends / relatives go there 10.5% 6 6.3% 1 12.2% 5 14.8% 4 8.7% 2 0.0% 0 12.9% 4 7.7% 2 0.0% 0 0.0% 0 0.0% 0 10.5% 6Good value 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friendly atmosphere /

environment 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 57 16 41 27 23 7 31 26 0 0 0 57 Q21 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in (STUDY CENTRE)? Those who visit leisure / pubs and bars / restaurants at Q19 Nothing in particular 77.2% 44 81.3% 13 75.6% 31 59.3% 16 91.3% 21 100.0% 7 74.2% 23 80.8% 21 0.0% 0 0.0% 0 0.0% 0 77.2% 44Poor choice of facilities 14.0% 8 12.5% 2 14.6% 6 22.2% 6 8.7% 2 0.0% 0 16.1% 5 11.5% 3 0.0% 0 0.0% 0 0.0% 0 14.0% 8Too expensive 3.5% 2 6.3% 1 2.4% 1 0.0% 0 8.7% 2 0.0% 0 3.2% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 2Unsafe / poor security /

dangerous 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Car parking charges 3.5% 2 6.3% 1 2.4% 1 0.0% 0 8.7% 2 0.0% 0 3.2% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 2Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 5.3% 3 6.3% 1 4.9% 2 11.1% 3 0.0% 0 0.0% 0 6.5% 2 3.8% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 3(Don’t know) 3.5% 2 0.0% 0 4.9% 2 7.4% 2 0.0% 0 0.0% 0 3.2% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 2

Base: 57 16 41 27 23 7 31 26 0 0 0 57 GEN Gender: Male 31.7% 32 100.0% 32 0.0% 0 26.5% 9 25.0% 12 57.9% 11 28.0% 14 35.3% 18 0.0% 0 0.0% 0 0.0% 0 31.7% 32Female 68.3% 69 0.0% 0 100.0% 69 73.5% 25 75.0% 36 42.1% 8 72.0% 36 64.7% 33 0.0% 0 0.0% 0 0.0% 0 68.3% 69

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 119 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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AGE Age Group: 18 - 24 years 10.9% 11 3.1% 1 14.5% 10 32.4% 11 0.0% 0 0.0% 0 12.0% 6 9.8% 5 0.0% 0 0.0% 0 0.0% 0 10.9% 1125 - 34 years 22.8% 23 25.0% 8 21.7% 15 67.6% 23 0.0% 0 0.0% 0 28.0% 14 17.6% 9 0.0% 0 0.0% 0 0.0% 0 22.8% 2335 - 44 years 30.7% 31 18.8% 6 36.2% 25 0.0% 0 64.6% 31 0.0% 0 32.0% 16 29.4% 15 0.0% 0 0.0% 0 0.0% 0 30.7% 3145 - 54 years 16.8% 17 18.8% 6 15.9% 11 0.0% 0 35.4% 17 0.0% 0 18.0% 9 15.7% 8 0.0% 0 0.0% 0 0.0% 0 16.8% 1755 - 64 years 9.9% 10 18.8% 6 5.8% 4 0.0% 0 0.0% 0 52.6% 10 4.0% 2 15.7% 8 0.0% 0 0.0% 0 0.0% 0 9.9% 1065+ years 8.9% 9 15.6% 5 5.8% 4 0.0% 0 0.0% 0 47.4% 9 6.0% 3 11.8% 6 0.0% 0 0.0% 0 0.0% 0 8.9% 9

Base: 101 32 69 34 48 19 50 51 0 0 0 101 ETH Ethnicity White – British 99.0% 100 100.0% 32 98.6% 68 97.1% 33 100.0% 48 100.0% 19 98.0% 49 100.0% 51 0.0% 0 0.0% 0 0.0% 0 99.0% 100White – Irish 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Any other white background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black – Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black – African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Black - Any other black

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mixed – Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - White and black

African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White - Any other mixed

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian – Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian – Indian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian – Pakistani 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian – Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asian - Any other Asian

background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 120 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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REL Please indicate your religion or belief (None) 70.3% 71 71.9% 23 69.6% 48 64.7% 22 75.0% 36 68.4% 13 66.0% 33 74.5% 38 0.0% 0 0.0% 0 0.0% 0 70.3% 71Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Christian 28.7% 29 28.1% 9 29.0% 20 35.3% 12 22.9% 11 31.6% 6 32.0% 16 25.5% 13 0.0% 0 0.0% 0 0.0% 0 28.7% 29Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hindu 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sikh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Muslim 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Base: 101 32 69 34 48 19 50 51 0 0 0 101 LAN Where English is not your first language, please specify your main language Other language 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No other language / English

is my first language) 99.0% 100 100.0% 32 98.6% 68 97.1% 33 100.0% 48 100.0% 19 98.0% 49 100.0% 51 0.0% 0 0.0% 0 0.0% 0 99.0% 100

(Don’t know / varies) 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Base: 101 32 69 34 48 19 50 51 0 0 0 101 DIS Do you consider you have a disability? If so, what is the nature of your disability? Disability 3.0% 3 9.4% 3 0.0% 0 0.0% 0 0.0% 0 15.8% 3 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3(No disabilities) 95.1% 96 84.4% 27 100.0% 69 100.0% 34 97.9% 47 78.9% 15 96.0% 48 94.1% 48 0.0% 0 0.0% 0 0.0% 0 95.1% 96Arthritis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 1.0% 1 3.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Refused) 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Base: 101 32 69 34 48 19 50 51 0 0 0 101 SEG Occupation of Chief Wage Earner: AB 11.9% 12 9.4% 3 13.0% 9 5.9% 2 18.8% 9 5.3% 1 24.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.9% 12C1 37.6% 38 34.4% 11 39.1% 27 52.9% 18 33.3% 16 21.1% 4 76.0% 38 0.0% 0 0.0% 0 0.0% 0 0.0% 0 37.6% 38C2 36.6% 37 28.1% 9 40.6% 28 38.2% 13 43.8% 21 15.8% 3 0.0% 0 72.5% 37 0.0% 0 0.0% 0 0.0% 0 36.6% 37DE 13.9% 14 28.1% 9 7.2% 5 2.9% 1 4.2% 2 57.9% 11 0.0% 0 27.5% 14 0.0% 0 0.0% 0 0.0% 0 13.9% 14

Base: 101 32 69 34 48 19 50 51 0 0 0 101 ADU Number of adults (incl Resp.): One 6.9% 7 12.5% 4 4.3% 3 5.9% 2 4.2% 2 15.8% 3 6.0% 3 7.8% 4 0.0% 0 0.0% 0 0.0% 0 6.9% 7Two 65.3% 66 62.5% 20 66.7% 46 61.8% 21 64.6% 31 73.7% 14 62.0% 31 68.6% 35 0.0% 0 0.0% 0 0.0% 0 65.3% 66Three or more 26.7% 27 21.9% 7 29.0% 20 32.4% 11 29.2% 14 10.5% 2 32.0% 16 21.6% 11 0.0% 0 0.0% 0 0.0% 0 26.7% 27(Refused) 1.0% 1 3.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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by Demographics Royston North Hertfordshire In-Street Survey Page 121 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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CHI No. of children 15 years and under: One 20.8% 21 18.8% 6 21.7% 15 26.5% 9 22.9% 11 5.3% 1 24.0% 12 17.6% 9 0.0% 0 0.0% 0 0.0% 0 20.8% 21Two 21.8% 22 12.5% 4 26.1% 18 14.7% 5 33.3% 16 5.3% 1 18.0% 9 25.5% 13 0.0% 0 0.0% 0 0.0% 0 21.8% 22Three or more 6.9% 7 0.0% 0 10.1% 7 2.9% 1 12.5% 6 0.0% 0 6.0% 3 7.8% 4 0.0% 0 0.0% 0 0.0% 0 6.9% 7(None) 50.5% 51 68.8% 22 42.0% 29 55.9% 19 31.3% 15 89.5% 17 52.0% 26 49.0% 25 0.0% 0 0.0% 0 0.0% 0 50.5% 51

Base: 101 32 69 34 48 19 50 51 0 0 0 101 DAY Day of Interview: Monday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tuesday 24.8% 25 31.3% 10 21.7% 15 23.5% 8 25.0% 12 26.3% 5 26.0% 13 23.5% 12 0.0% 0 0.0% 0 0.0% 0 24.8% 25Wednesday 25.7% 26 25.0% 8 26.1% 18 14.7% 5 31.3% 15 31.6% 6 22.0% 11 29.4% 15 0.0% 0 0.0% 0 0.0% 0 25.7% 26Thursday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friday 24.8% 25 18.8% 6 27.5% 19 14.7% 5 29.2% 14 31.6% 6 24.0% 12 25.5% 13 0.0% 0 0.0% 0 0.0% 0 24.8% 25Saturday 24.8% 25 25.0% 8 24.6% 17 47.1% 16 14.6% 7 10.5% 2 28.0% 14 21.6% 11 0.0% 0 0.0% 0 0.0% 0 24.8% 25Base: 101 32 69 34 48 19 50 51 0 0 0 101 LOC1 Baldock Whitehorse Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street (near Tesco

store) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

High Street (Near Simpson Drive)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Letchworth Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC2 Hitchin Market Place 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hermitage Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bancroft (Near Nightingale

Road) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bancroft (Near Brand Street) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bucklersbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 0 0 0 0 0 0 0 0 0 0 0 0

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by Demographics Royston North Hertfordshire In-Street Survey Page 122 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

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LOC3 Letchworth Station Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leys Avenue (Near Station

Place) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leys Avenue (Near Norton Way South)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Station Place)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastcheap (Near Gernon Road)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadway 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 0 0 0 0 0 0 0 0 0 0 0 0 LOC4 Royston Melbourn Street 16.8% 17 21.9% 7 14.5% 10 11.8% 4 18.8% 9 21.1% 4 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17High Street (Near Market

Hill) 16.8% 17 9.4% 3 20.3% 14 23.5% 8 14.6% 7 10.5% 2 12.0% 6 21.6% 11 0.0% 0 0.0% 0 0.0% 0 16.8% 17

High Street (Near bend to Upper King Street)

16.8% 17 18.8% 6 15.9% 11 17.6% 6 16.7% 8 15.8% 3 20.0% 10 13.7% 7 0.0% 0 0.0% 0 0.0% 0 16.8% 17

Baldock Street (near Somerfield)

16.8% 17 15.6% 5 17.4% 12 17.6% 6 18.8% 9 10.5% 2 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17

Market Place Broadway 16.8% 17 9.4% 3 20.3% 14 14.7% 5 20.8% 10 10.5% 2 16.0% 8 17.6% 9 0.0% 0 0.0% 0 0.0% 0 16.8% 17Market Hill 15.8% 16 25.0% 8 11.6% 8 14.7% 5 10.4% 5 31.6% 6 20.0% 10 11.8% 6 0.0% 0 0.0% 0 0.0% 0 15.8% 16

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

PC Postcode Sector: AL5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0AL7 3 1.0% 1 3.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1BG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Blank 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1CB2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB22 4 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1CB23 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CB8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CM23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN10 6 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN11 0 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 1 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1EN9 3 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1LU1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK40 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK41 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK42 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MK44 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MU41 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NE8 2 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1NW10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW9 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0PE15 0 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Royston North Hertfordshire In-Street Survey Page 124 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

SG1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG12 0 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG12 7 1.0% 1 0.0% 0 1.4% 1 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG13 7 1.0% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG15 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG17 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG18 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG2 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG7 6 1.0% 1 3.1% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SG8 3.0% 3 6.3% 2 1.4% 1 5.9% 2 2.1% 1 0.0% 0 4.0% 2 2.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3SG8 0 2.0% 2 0.0% 0 2.9% 2 2.9% 1 2.1% 1 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG8 5 17.8% 18 21.9% 7 15.9% 11 14.7% 5 16.7% 8 26.3% 5 10.0% 5 25.5% 13 0.0% 0 0.0% 0 0.0% 0 17.8% 18SG8 6 2.0% 2 6.3% 2 0.0% 0 2.9% 1 2.1% 1 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG8 7 21.8% 22 12.5% 4 26.1% 18 32.4% 11 14.6% 7 21.1% 4 22.0% 11 21.6% 11 0.0% 0 0.0% 0 0.0% 0 21.8% 22SG8 8 2.0% 2 0.0% 0 2.9% 2 2.9% 1 2.1% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG8 9 32.7% 33 28.1% 9 34.8% 24 29.4% 10 39.6% 19 21.1% 4 36.0% 18 29.4% 15 0.0% 0 0.0% 0 0.0% 0 32.7% 33SG9 2.0% 2 3.1% 1 1.4% 1 0.0% 0 4.2% 2 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2SG9 9 2.0% 2 3.1% 1 1.4% 1 0.0% 0 0.0% 0 10.5% 2 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2SL2 5 1.0% 1 0.0% 0 1.4% 1 0.0% 0 2.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1SW12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SY7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TA1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD17 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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by Demographics Royston North Hertfordshire In-Street Survey Page 125 for Nathaniel Lichfield & Partners March 2009

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE Baldock Hitchin Letchworth Royston

080309 NEMS market research

WD18 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD19 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD24 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD25 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 101 32 69 34 48 19 50 51 0 0 0 101

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Appendix G

Business Occupiers Survey Results

Page 376: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

By Town North Hertfordshire Business Occupiers Survey Page 1 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Mean: 4.16 3.89 4.42 3.89 4.22Q01 First of all, what is the legal status of your business ? Is it a… A sole proprietorship 22.1% 45 30.3% 10 21.2% 14 16.9% 11 25.0% 10A partnership 22.5% 46 48.5% 16 19.7% 13 13.8% 9 20.0% 8A private limited company 34.3% 70 12.1% 4 42.4% 28 41.5% 27 27.5% 11A public limited company 10.3% 21 0.0% 0 9.1% 6 16.9% 11 10.0% 4A cooperative / social

enterprise 3.4% 7 3.0% 1 0.0% 0 7.7% 5 2.5% 1

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0A Charity 3.4% 7 3.0% 1 4.5% 3 1.5% 1 5.0% 2(Don’t know / unsure) 3.4% 7 3.0% 1 3.0% 2 1.5% 1 7.5% 3(Refused) 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Base: 0 0 0 0 0 Q02 What type of business is the main business operating from these premises? Food retail 12.3% 25 12.1% 4 12.1% 8 13.8% 9 10.0% 4Non-food retail 42.2% 86 15.2% 5 54.5% 36 50.8% 33 30.0% 12Coffee shop 1.0% 2 0.0% 0 3.0% 2 0.0% 0 0.0% 0Restaurant 4.4% 9 15.2% 5 4.5% 3 0.0% 0 2.5% 1Pub / Bar 4.9% 10 15.2% 5 4.5% 3 0.0% 0 5.0% 2Bank 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0Other financial service e.g.

Building society / Accountant

3.4% 7 6.1% 2 0.0% 0 1.5% 1 10.0% 4

Recreation e.g. amusement centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leisure e.g. 1.5% 3 0.0% 0 0.0% 0 3.1% 2 2.5% 1Legal services e.g. solicitors

office 4.4% 9 3.0% 1 1.5% 1 10.8% 7 0.0% 0

Other service e.g. Hairdresser / Beauty salon / Tanning centre / Nail bar

9.8% 20 9.1% 3 12.1% 8 7.7% 5 10.0% 4

Industry 2.0% 4 6.1% 2 0.0% 0 0.0% 0 5.0% 2Council office / advise centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1Other office use 2.5% 5 0.0% 0 4.5% 3 1.5% 1 2.5% 1Other 4.4% 9 9.1% 3 0.0% 0 4.6% 3 7.5% 3Funeral Directors 1.5% 3 0.0% 0 0.0% 0 1.5% 1 5.0% 2Health services e.g. Doctors /

Dentist / Pharmacy 2.9% 6 6.1% 2 1.5% 1 1.5% 1 5.0% 2

Estate Agents 2.0% 4 3.0% 1 0.0% 0 3.1% 2 2.5% 1(Don't know / Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Q03 How long has this business been operating from these premises? Less than 1 year 5.4% 11 6.1% 2 3.0% 2 7.7% 5 5.0% 21 to 5 years 21.1% 43 18.2% 6 24.2% 16 18.5% 12 22.5% 96 to 10 years 19.6% 40 24.2% 8 16.7% 11 16.9% 11 25.0% 10Over 10 years 29.4% 60 21.2% 7 31.8% 21 33.8% 22 25.0% 10Over 25 years 13.2% 27 15.2% 5 10.6% 7 13.8% 9 15.0% 6Over 50 years 5.9% 12 15.2% 5 7.6% 5 1.5% 1 2.5% 1(Don't know / Can't

remember) 5.4% 11 0.0% 0 6.1% 4 7.7% 5 5.0% 2

Base: 204 33 66 65 40 Q04 Why is your business located in this area? Affordable rent Main Reason 11.3% 23 12.1% 4 10.6% 7 7.7% 5 17.5% 7Part of Reason 18.1% 37 15.2% 5 25.8% 17 12.3% 8 17.5% 7Not a Reason 70.6% 144 72.7% 24 63.6% 42 80.0% 52 65.0% 26

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 2 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Availability of short term leases Main Reason 7.4% 15 6.1% 2 7.6% 5 9.2% 6 5.0% 2Part of Reason 6.4% 13 3.0% 1 9.1% 6 3.1% 2 10.0% 4Not a Reason 86.3% 176 90.9% 30 83.3% 55 87.7% 57 85.0% 34

Base: 204 33 66 65 40 Good accessibility Main Reason 22.1% 45 21.2% 7 27.3% 18 18.5% 12 20.0% 8Part of Reason 32.8% 67 21.2% 7 34.8% 23 38.5% 25 30.0% 12Not a Reason 45.1% 92 57.6% 19 37.9% 25 43.1% 28 50.0% 20

Base: 204 33 66 65 40 Availability of free car parking in centre Main Reason 6.9% 14 15.2% 5 6.1% 4 4.6% 3 5.0% 2Part of Reason 9.8% 20 6.1% 2 12.1% 8 10.8% 7 7.5% 3Not a Reason 83.3% 170 78.8% 26 81.8% 54 84.6% 55 87.5% 35

Base: 204 33 66 65 40 Close to other businesses Main Reason 20.1% 41 21.2% 7 30.3% 20 13.8% 9 12.5% 5Part of Reason 28.9% 59 15.2% 5 34.8% 23 30.8% 20 27.5% 11Not a Reason 51.0% 104 63.6% 21 34.8% 23 55.4% 36 60.0% 24

Base: 204 33 66 65 40 Serves local market Main Reason 29.9% 61 33.3% 11 37.9% 25 21.5% 14 27.5% 11Part of Reason 21.1% 43 12.1% 4 22.7% 15 24.6% 16 20.0% 8Not a Reason 49.0% 100 54.5% 18 39.4% 26 53.8% 35 52.5% 21Base: 204 33 66 65 40 To be within town centre Main Reason 43.1% 88 36.4% 12 53.0% 35 38.5% 25 40.0% 16Part of Reason 19.6% 40 15.2% 5 15.2% 10 29.2% 19 15.0% 6Not a Reason 37.3% 76 48.5% 16 31.8% 21 32.3% 21 45.0% 18Base: 204 33 66 65 40 High level of pedestrians (footfall) past premises Main Reason 30.9% 63 21.2% 7 40.9% 27 30.8% 20 22.5% 9Part of Reason 18.1% 37 12.1% 4 15.2% 10 23.1% 15 20.0% 8Not a Reason 51.0% 104 66.7% 22 43.9% 29 46.2% 30 57.5% 23

Base: 204 33 66 65 40 Business already set up when I took over Main Reason 45.1% 92 54.5% 18 42.4% 28 46.2% 30 40.0% 16Part of Reason 6.4% 13 3.0% 1 6.1% 4 10.8% 7 2.5% 1Not a Reason 48.5% 99 42.4% 14 51.5% 34 43.1% 28 57.5% 23

Base: 204 33 66 65 40 Other Main Reason 2.5% 5 3.0% 1 1.5% 1 3.1% 2 2.5% 1Part of Reason 2.0% 4 3.0% 1 1.5% 1 1.5% 1 2.5% 1Not a Reason 95.6% 195 93.9% 31 97.0% 64 95.4% 62 95.0% 38

Base: 204 33 66 65 40 (Don't know) Main Reason 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0Part of Reason 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Not a Reason 99.5% 203 100.0% 33 98.5% 65 100.0% 65 100.0% 40

Base: 204 33 66 65 40

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Close to home Main Reason 1.5% 3 3.0% 1 1.5% 1 0.0% 0 2.5% 1Part of Reason 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Not a Reason 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Q05 What current plans, if any, do you have to change your business premises ? Re-fit, extend or improve

premises 6.4% 13 15.2% 5 6.1% 4 6.2% 4 0.0% 0

Relocate within new premises in local area

4.9% 10 9.1% 3 1.5% 1 6.2% 4 5.0% 2

Close or relocate to new premises outside the local area

2.9% 6 6.1% 2 1.5% 1 3.1% 2 2.5% 1

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No plans / nothing 84.8% 173 69.7% 23 87.9% 58 84.6% 55 92.5% 37(Don’t know) 1.5% 3 0.0% 0 4.5% 3 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Q06 What is the most important issue constraining the operation and performance of your business ? Rents / overheads 6.4% 13 9.1% 3 9.1% 6 4.6% 3 2.5% 1Level of trade / lack of

visitors / customers 7.4% 15 0.0% 0 7.6% 5 9.2% 6 10.0% 4

Quality or size of premises 1.0% 2 0.0% 0 1.5% 1 1.5% 1 0.0% 0Staff recruitment / retention 1.5% 3 0.0% 0 0.0% 0 1.5% 1 5.0% 2Availability of business /

customer car parking 11.8% 24 30.3% 10 9.1% 6 4.6% 3 12.5% 5

Competition from other businesses in the shopping parade

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Competition from other businesses in the wider area

0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Lack of business finance 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Security issues (Crime /

vandalism) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Problems associated with anti social behaviour

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Advice on how to improve the operation of the business

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Poor location of premises 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1Poor quality of the local

environment 1.5% 3 3.0% 1 0.0% 0 1.5% 1 2.5% 1

Inability to find time to develop the business

0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0

Lack of good transport links 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor accessibility 1.0% 2 3.0% 1 1.5% 1 0.0% 0 0.0% 0Shortage of skilled local

labour 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Childcare issues 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Problems associated with

anti social behaviour 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 3.4% 7 6.1% 2 3.0% 2 0.0% 0 7.5% 3The number of vacant

premises 2.5% 5 0.0% 0 3.0% 2 3.1% 2 2.5% 1

Economic climate 1.5% 3 3.0% 1 0.0% 0 1.5% 1 2.5% 1Town centre redevelopment 1.5% 3 6.1% 2 1.5% 1 0.0% 0 0.0% 0(Don’t know / nothing) 59.3% 121 39.4% 13 63.6% 42 70.8% 46 50.0% 20

Base: 204 33 66 65 40

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Q07 How do you feel (ANSWER AT Q06) could best be addressed ? Those who mentioned an important issue constraining the operation and performance of their business at Q06 Don't know 16.9% 14 25.0% 5 4.2% 1 31.6% 6 10.0% 2Reduce rents / rates 16.9% 14 20.0% 4 20.8% 5 5.3% 1 20.0% 4More parking 16.9% 14 20.0% 4 20.8% 5 10.5% 2 15.0% 3Advertising 4.8% 4 0.0% 0 4.2% 1 5.3% 1 10.0% 2Relocation 6.0% 5 0.0% 0 8.3% 2 15.8% 3 0.0% 0Finish road works 4.8% 4 20.0% 4 0.0% 0 0.0% 0 0.0% 0Free / cheaper parking 7.2% 6 0.0% 0 4.2% 1 5.3% 1 20.0% 4Introduce more business 6.0% 5 0.0% 0 0.0% 0 15.8% 3 10.0% 2Other 20.5% 17 15.0% 3 37.5% 9 10.5% 2 15.0% 3Base: 83 20 24 19 20 Q08 What is the second most important issue constraining the operation and performance of your business ? Rents / overheads 4.8% 4 5.0% 1 8.3% 2 5.3% 1 0.0% 0Level of trade / lack of

visitors / customers 2.4% 2 5.0% 1 0.0% 0 5.3% 1 0.0% 0

Quality or size of premises 1.2% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1Staff recruitment / retention 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Availability of business /

customer car parking 8.4% 7 15.0% 3 8.3% 2 5.3% 1 5.0% 1

Competition from other businesses in the shopping parade

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Competition from other businesses in the wider area

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of business finance 1.2% 1 0.0% 0 0.0% 0 5.3% 1 0.0% 0Security issues (Crime /

vandalism) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Problems associated with anti social behaviour

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Advice on how to improve the operation of the business

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Poor location of premises 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor quality of the local

environment 6.0% 5 0.0% 0 0.0% 0 5.3% 1 20.0% 4

Inability to find time to develop the business

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of good transport links 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor accessibility 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shortage of skilled local

labour 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Childcare issues 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Problems associated with

anti social behaviour 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 6.0% 5 5.0% 1 12.5% 3 0.0% 0 5.0% 1(Don’t know / nothing else) 69.9% 58 70.0% 14 70.8% 17 73.7% 14 65.0% 13

Base: 83 20 24 19 20 Q09 How do you feel (ANSWER AT Q08) could best be addressed ? Those who mentioned a seond important issue constraining the operation and performance of their business at Q08 More parking 16.0% 4 50.0% 3 14.3% 1 0.0% 0 0.0% 0Free / cheaper parking 12.0% 3 0.0% 0 14.3% 1 0.0% 0 28.6% 2Reduce rents / rates 16.0% 4 0.0% 0 28.6% 2 20.0% 1 14.3% 1Other 56.0% 14 50.0% 3 42.9% 3 80.0% 4 57.1% 4

Base: 25 6 7 5 7 Q10 Do any of the following aspects of ...... town centre benefit your business? Room to expand Yes 34.8% 71 27.3% 9 40.9% 27 33.8% 22 32.5% 13No 51.5% 105 63.6% 21 37.9% 25 56.9% 37 55.0% 22Neither good nor poor 8.3% 17 9.1% 3 13.6% 9 3.1% 2 7.5% 3(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 5.4% 11 0.0% 0 7.6% 5 6.2% 4 5.0% 2

Base: 204 33 66 65 40

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Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Good road network Yes 70.6% 144 72.7% 24 72.7% 48 75.4% 49 57.5% 23No 24.0% 49 24.2% 8 18.2% 12 21.5% 14 37.5% 15Neither good nor poor 3.9% 8 3.0% 1 9.1% 6 0.0% 0 2.5% 1(Don’t know) 1.5% 3 0.0% 0 0.0% 0 3.1% 2 2.5% 1(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Availability of car parking Yes 72.5% 148 72.7% 24 74.2% 49 78.5% 51 60.0% 24No 24.0% 49 24.2% 8 21.2% 14 20.0% 13 35.0% 14Neither good nor poor 2.9% 6 0.0% 0 4.5% 3 1.5% 1 5.0% 2(Don’t know) 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 204 33 66 65 40 Employees live in area Yes 62.7% 128 57.6% 19 72.7% 48 56.9% 37 60.0% 24No 32.4% 66 39.4% 13 21.2% 14 40.0% 26 32.5% 13Neither good nor poor 2.0% 4 0.0% 0 4.5% 3 0.0% 0 2.5% 1(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 2.9% 6 3.0% 1 1.5% 1 3.1% 2 5.0% 2

Base: 204 33 66 65 40 Good bus services Yes 62.7% 128 63.6% 21 66.7% 44 70.8% 46 42.5% 17No 24.0% 49 24.2% 8 16.7% 11 18.5% 12 45.0% 18Neither good nor poor 3.4% 7 0.0% 0 1.5% 1 4.6% 3 7.5% 3(Don’t know) 8.3% 17 9.1% 3 12.1% 8 6.2% 4 5.0% 2(Not applicable) 1.5% 3 3.0% 1 3.0% 2 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Easy for employees to get to Yes 81.9% 167 72.7% 24 90.9% 60 81.5% 53 75.0% 30No 15.2% 31 21.2% 7 6.1% 4 16.9% 11 22.5% 9Neither good nor poor 1.0% 2 3.0% 1 1.5% 1 0.0% 0 0.0% 0(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 2.0% 4 3.0% 1 1.5% 1 1.5% 1 2.5% 1

Base: 204 33 66 65 40 Easy for customers to get to Yes 93.1% 190 90.9% 30 93.9% 62 96.9% 63 87.5% 35No 6.4% 13 9.1% 3 4.5% 3 3.1% 2 12.5% 5Neither good nor poor 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Local demand for product/service Yes 89.2% 182 84.8% 28 95.5% 63 92.3% 60 77.5% 31No 7.4% 15 9.1% 3 1.5% 1 6.2% 4 17.5% 7Neither good nor poor 2.5% 5 3.0% 1 1.5% 1 1.5% 1 5.0% 2(Don’t know) 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0Base: 204 33 66 65 40 Affordable premises to buy for expansion Yes 39.7% 81 42.4% 14 34.8% 23 41.5% 27 42.5% 17No 46.6% 95 51.5% 17 47.0% 31 47.7% 31 40.0% 16Neither good nor poor 2.0% 4 3.0% 1 3.0% 2 0.0% 0 2.5% 1(Don’t know) 5.4% 11 0.0% 0 10.6% 7 4.6% 3 2.5% 1(Not applicable) 6.4% 13 3.0% 1 4.5% 3 6.2% 4 12.5% 5

Base: 204 33 66 65 40

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Presence of other businesses Yes 76.0% 155 75.8% 25 75.8% 50 81.5% 53 67.5% 27No 20.1% 41 21.2% 7 18.2% 12 15.4% 10 30.0% 12Neither good nor poor 2.0% 4 0.0% 0 3.0% 2 1.5% 1 2.5% 1(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 2.0% 4 3.0% 1 3.0% 2 1.5% 1 0.0% 0

Base: 204 33 66 65 40 Affordable rents Yes 64.7% 132 66.7% 22 60.6% 40 73.8% 48 55.0% 22No 22.1% 45 24.2% 8 25.8% 17 15.4% 10 25.0% 10Neither good nor poor 2.0% 4 0.0% 0 3.0% 2 1.5% 1 2.5% 1(Don’t know) 5.9% 12 0.0% 0 7.6% 5 7.7% 5 5.0% 2(Not applicable) 5.4% 11 9.1% 3 3.0% 2 1.5% 1 12.5% 5Base: 204 33 66 65 40 The variety of shops Yes 70.6% 144 60.6% 20 81.8% 54 76.9% 50 50.0% 20No 26.5% 54 39.4% 13 15.2% 10 20.0% 13 45.0% 18Neither good nor poor 2.9% 6 0.0% 0 3.0% 2 3.1% 2 5.0% 2(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 204 33 66 65 40 Other Yes 3.4% 7 15.2% 5 1.5% 1 1.5% 1 0.0% 0No 14.7% 30 3.0% 1 12.1% 8 29.2% 19 5.0% 2Neither good nor poor 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 81.4% 166 81.8% 27 86.4% 57 69.2% 45 92.5% 37

Base: 204 33 66 65 40 Mean score: [5=Very good, 4=Quite good, 3=Neither good nor poor, 2=Quite poor, 1=Very poor] Q11 How do you rate ...... town centre in respect of the following aspects ? Rents / rates Very Good 1.5% 3 3.0% 1 3.0% 2 0.0% 0 0.0% 0Quite Good 16.2% 33 24.2% 8 10.6% 7 13.8% 9 22.5% 9Neither good nor poor 21.6% 44 24.2% 8 24.2% 16 16.9% 11 22.5% 9Quite Poor 22.1% 45 21.2% 7 22.7% 15 16.9% 11 30.0% 12Very Poor 14.2% 29 9.1% 3 18.2% 12 15.4% 10 10.0% 4(Don’t know) 20.6% 42 15.2% 5 16.7% 11 32.3% 21 12.5% 5(Not applicable) 3.9% 8 3.0% 1 4.5% 3 4.6% 3 2.5% 1

Mean: 2.58 2.89 2.46 2.46 2.68Base: 204 33 66 65 40 Availability of business / customer parking Very Good 2.9% 6 0.0% 0 3.0% 2 4.6% 3 2.5% 1Quite Good 24.0% 49 21.2% 7 28.8% 19 21.5% 14 22.5% 9Neither good nor poor 19.1% 39 3.0% 1 24.2% 16 20.0% 13 22.5% 9Quite Poor 31.4% 64 27.3% 9 30.3% 20 36.9% 24 27.5% 11Very Poor 21.6% 44 42.4% 14 13.6% 9 16.9% 11 25.0% 10(Don’t know) 1.0% 2 6.1% 2 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 2.55 2.03 2.77 2.60 2.50

Base: 204 33 66 65 40

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Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Traffic circulation Very Good 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0Quite Good 40.7% 83 39.4% 13 43.9% 29 50.8% 33 20.0% 8Neither good nor poor 32.4% 66 12.1% 4 34.8% 23 26.2% 17 55.0% 22Quite Poor 12.3% 25 6.1% 2 10.6% 7 16.9% 11 12.5% 5Very Poor 12.7% 26 33.3% 11 10.6% 7 4.6% 3 12.5% 5(Don’t know) 1.5% 3 6.1% 2 0.0% 0 1.5% 1 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.04 2.71 3.12 3.25 2.83

Base: 204 33 66 65 40 Safety during the daytime Very Good 11.3% 23 18.2% 6 9.1% 6 7.7% 5 15.0% 6Quite Good 59.8% 122 51.5% 17 66.7% 44 61.5% 40 52.5% 21Neither good nor poor 20.1% 41 6.1% 2 19.7% 13 26.2% 17 22.5% 9Quite Poor 4.9% 10 12.1% 4 3.0% 2 3.1% 2 5.0% 2Very Poor 3.4% 7 12.1% 4 0.0% 0 1.5% 1 5.0% 2(Don’t know) 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.71 3.52 3.83 3.71 3.68

Base: 204 33 66 65 40 Safety during the evenings and at night Very Good 7.4% 15 18.2% 6 3.0% 2 6.2% 4 7.5% 3Quite Good 33.3% 68 30.3% 10 25.8% 17 38.5% 25 40.0% 16Neither good nor poor 21.6% 44 15.2% 5 33.3% 22 15.4% 10 17.5% 7Quite Poor 14.7% 30 12.1% 4 10.6% 7 15.4% 10 22.5% 9Very Poor 5.4% 11 12.1% 4 4.5% 3 3.1% 2 5.0% 2(Don’t know) 16.2% 33 9.1% 3 19.7% 13 21.5% 14 7.5% 3(Not applicable) 1.5% 3 3.0% 1 3.0% 2 0.0% 0 0.0% 0

Mean: 3.27 3.34 3.16 3.37 3.24Base: 204 33 66 65 40 Crime and security Very Good 6.9% 14 12.1% 4 3.0% 2 6.2% 4 10.0% 4Quite Good 42.2% 86 51.5% 17 37.9% 25 47.7% 31 32.5% 13Neither good nor poor 30.9% 63 27.3% 9 36.4% 24 26.2% 17 32.5% 13Quite Poor 13.2% 27 3.0% 1 13.6% 9 13.8% 9 20.0% 8Very Poor 3.9% 8 3.0% 1 4.5% 3 3.1% 2 5.0% 2(Don’t know) 2.5% 5 0.0% 0 4.5% 3 3.1% 2 0.0% 0(Not applicable) 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0Mean: 3.36 3.69 3.22 3.41 3.23

Base: 204 33 66 65 40 Range of shops and services available Very Good 5.4% 11 15.2% 5 7.6% 5 1.5% 1 0.0% 0Quite Good 21.1% 43 9.1% 3 42.4% 28 18.5% 12 0.0% 0Neither good nor poor 17.6% 36 15.2% 5 22.7% 15 10.8% 7 22.5% 9Quite Poor 37.7% 77 39.4% 13 19.7% 13 56.9% 37 35.0% 14Very Poor 18.1% 37 21.2% 7 7.6% 5 12.3% 8 42.5% 17(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 2.58 2.58 3.23 2.40 1.80

Base: 204 33 66 65 40

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Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Quality of shops and services available Very Good 5.9% 12 15.2% 5 6.1% 4 4.6% 3 0.0% 0Quite Good 35.3% 72 24.2% 8 54.5% 36 29.2% 19 22.5% 9Neither good nor poor 22.1% 45 24.2% 8 22.7% 15 24.6% 16 15.0% 6Quite Poor 25.0% 51 21.2% 7 13.6% 9 35.4% 23 30.0% 12Very Poor 11.8% 24 15.2% 5 3.0% 2 6.2% 4 32.5% 13(Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 2.99 3.03 3.47 2.91 2.28

Base: 204 33 66 65 40 Leisure & entertainment facilities Very Good 2.9% 6 6.1% 2 1.5% 1 4.6% 3 0.0% 0Quite Good 20.1% 41 18.2% 6 25.8% 17 21.5% 14 10.0% 4Neither good nor poor 20.1% 41 6.1% 2 33.3% 22 16.9% 11 15.0% 6Quite Poor 31.4% 64 30.3% 10 22.7% 15 33.8% 22 42.5% 17Very Poor 15.2% 31 30.3% 10 4.5% 3 10.8% 7 27.5% 11(Don’t know) 7.8% 16 6.1% 2 9.1% 6 9.2% 6 5.0% 2(Not applicable) 2.5% 5 3.0% 1 3.0% 2 3.1% 2 0.0% 0

Mean: 2.60 2.33 2.97 2.72 2.08

Base: 204 33 66 65 40 Street furniture and landscaping Very Good 7.8% 16 12.1% 4 9.1% 6 9.2% 6 0.0% 0Quite Good 42.6% 87 33.3% 11 43.9% 29 47.7% 31 40.0% 16Neither good nor poor 26.5% 54 15.2% 5 31.8% 21 21.5% 14 35.0% 14Quite Poor 14.7% 30 15.2% 5 12.1% 8 16.9% 11 15.0% 6Very Poor 5.9% 12 18.2% 6 1.5% 1 3.1% 2 7.5% 3(Don’t know) 2.0% 4 6.1% 2 1.5% 1 0.0% 0 2.5% 1(Not applicable) 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0

Mean: 3.33 3.06 3.48 3.44 3.10Base: 204 33 66 65 40 Liveliness / street life / character Very Good 5.9% 12 6.1% 2 13.6% 9 1.5% 1 0.0% 0Quite Good 37.3% 76 36.4% 12 54.5% 36 27.7% 18 25.0% 10Neither good nor poor 25.0% 51 15.2% 5 22.7% 15 32.3% 21 25.0% 10Quite Poor 17.6% 36 15.2% 5 4.5% 3 24.6% 16 30.0% 12Very Poor 12.7% 26 21.2% 7 4.5% 3 12.3% 8 20.0% 8(Don’t know) 1.5% 3 6.1% 2 0.0% 0 1.5% 1 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.06 2.90 3.68 2.81 2.55

Base: 204 33 66 65 40 Level of street cleansing and litter Very Good 11.8% 24 15.2% 5 10.6% 7 13.8% 9 7.5% 3Quite Good 53.9% 110 48.5% 16 50.0% 33 67.7% 44 42.5% 17Neither good nor poor 15.2% 31 12.1% 4 21.2% 14 7.7% 5 20.0% 8Quite Poor 10.3% 21 3.0% 1 15.2% 10 6.2% 4 15.0% 6Very Poor 7.8% 16 15.2% 5 3.0% 2 4.6% 3 15.0% 6(Don’t know) 1.0% 2 6.1% 2 0.0% 0 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.52 3.48 3.50 3.80 3.13

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 9 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Town centre management and maintenance Very Good 12.7% 26 3.0% 1 25.8% 17 9.2% 6 5.0% 2Quite Good 36.8% 75 36.4% 12 43.9% 29 36.9% 24 25.0% 10Neither good nor poor 21.6% 44 18.2% 6 16.7% 11 26.2% 17 25.0% 10Quite Poor 12.7% 26 12.1% 4 7.6% 5 13.8% 9 20.0% 8Very Poor 6.9% 14 3.0% 1 3.0% 2 4.6% 3 20.0% 8(Don’t know) 8.8% 18 24.2% 8 3.0% 2 9.2% 6 5.0% 2(Not applicable) 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0Mean: 3.39 3.33 3.84 3.36 2.74

Base: 204 33 66 65 40 Condition/appearance of older buildings Very Good 10.8% 22 21.2% 7 12.1% 8 7.7% 5 5.0% 2Quite Good 48.5% 99 42.4% 14 56.1% 37 49.2% 32 40.0% 16Neither good nor poor 23.0% 47 18.2% 6 22.7% 15 20.0% 13 32.5% 13Quite Poor 13.2% 27 15.2% 5 7.6% 5 15.4% 10 17.5% 7Very Poor 3.9% 8 3.0% 1 1.5% 1 6.2% 4 5.0% 2(Don’t know) 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 3.49 3.64 3.70 3.38 3.23

Base: 204 33 66 65 40 General shopping environment Very Good 4.9% 10 6.1% 2 6.1% 4 6.2% 4 0.0% 0Quite Good 32.4% 66 12.1% 4 53.0% 35 32.3% 21 15.0% 6Neither good nor poor 28.4% 58 24.2% 8 31.8% 21 26.2% 17 30.0% 12Quite Poor 23.5% 48 30.3% 10 6.1% 4 32.3% 21 32.5% 13Very Poor 9.8% 20 24.2% 8 1.5% 1 3.1% 2 22.5% 9(Don’t know) 1.0% 2 3.0% 1 1.5% 1 0.0% 0 0.0% 0(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mean: 2.99 2.44 3.57 3.06 2.38Base: 204 33 66 65 40 Interest shown by the Council / local authorities Very Good 2.0% 4 6.1% 2 3.0% 2 0.0% 0 0.0% 0Quite Good 26.5% 54 18.2% 6 37.9% 25 24.6% 16 17.5% 7Neither good nor poor 27.0% 55 27.3% 9 24.2% 16 30.8% 20 25.0% 10Quite Poor 17.2% 35 15.2% 5 13.6% 9 13.8% 9 30.0% 12Very Poor 17.2% 35 24.2% 8 10.6% 7 13.8% 9 27.5% 11(Don’t know) 9.3% 19 9.1% 3 10.6% 7 13.8% 9 0.0% 0(Not applicable) 1.0% 2 0.0% 0 0.0% 0 3.1% 2 0.0% 0Mean: 2.77 2.63 3.10 2.80 2.33

Base: 204 33 66 65 40 Marketing / promotion Very Good 1.5% 3 0.0% 0 3.0% 2 1.5% 1 0.0% 0Quite Good 26.5% 54 6.1% 2 34.8% 23 32.3% 21 20.0% 8Neither good nor poor 26.5% 54 24.2% 8 27.3% 18 23.1% 15 32.5% 13Quite Poor 26.5% 54 27.3% 9 24.2% 16 24.6% 16 32.5% 13Very Poor 14.2% 29 42.4% 14 7.6% 5 7.7% 5 12.5% 5(Don’t know) 4.4% 9 0.0% 0 3.0% 2 9.2% 6 2.5% 1(Not applicable) 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0

Mean: 2.73 1.94 3.02 2.95 2.62

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 10 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Interest shown by landlord owners Very Good 3.9% 8 9.1% 3 4.5% 3 1.5% 1 2.5% 1Quite Good 21.6% 44 21.2% 7 28.8% 19 20.0% 13 12.5% 5Neither good nor poor 21.1% 43 18.2% 6 16.7% 11 18.5% 12 35.0% 14Quite Poor 18.1% 37 15.2% 5 21.2% 14 20.0% 13 12.5% 5Very Poor 10.3% 21 21.2% 7 9.1% 6 6.2% 4 10.0% 4(Don’t know) 15.2% 31 3.0% 1 16.7% 11 23.1% 15 10.0% 4(Not applicable) 9.8% 20 12.1% 4 3.0% 2 10.8% 7 17.5% 7Mean: 2.88 2.79 2.98 2.86 2.79

Base: 204 33 66 65 40 The way businesses work together Very Good 6.4% 13 6.1% 2 12.1% 8 0.0% 0 7.5% 3Quite Good 49.0% 100 48.5% 16 53.0% 35 46.2% 30 47.5% 19Neither good nor poor 23.5% 48 27.3% 9 18.2% 12 23.1% 15 30.0% 12Quite Poor 10.3% 21 3.0% 1 7.6% 5 18.5% 12 7.5% 3Very Poor 2.9% 6 3.0% 1 1.5% 1 4.6% 3 2.5% 1(Don’t know) 7.4% 15 12.1% 4 6.1% 4 7.7% 5 5.0% 2(Not applicable) 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Mean: 3.49 3.59 3.72 3.20 3.53

Base: 204 33 66 65 40 The quality of parks and open spaces Very Good 12.3% 25 9.1% 3 4.5% 3 13.8% 9 25.0% 10Quite Good 54.4% 111 48.5% 16 53.0% 35 58.5% 38 55.0% 22Neither good nor poor 20.6% 42 24.2% 8 21.2% 14 21.5% 14 15.0% 6Quite Poor 6.9% 14 6.1% 2 15.2% 10 1.5% 1 2.5% 1Very Poor 2.0% 4 3.0% 1 3.0% 2 0.0% 0 2.5% 1(Don’t know) 3.4% 7 6.1% 2 3.0% 2 4.6% 3 0.0% 0(Not applicable) 0.5% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0

Mean: 3.71 3.60 3.42 3.89 3.98Base: 204 33 66 65 40 Town centre events Very Good 8.8% 18 0.0% 0 16.7% 11 9.2% 6 2.5% 1Quite Good 41.7% 85 27.3% 9 50.0% 33 52.3% 34 22.5% 9Neither good nor poor 25.0% 51 21.2% 7 21.2% 14 21.5% 14 40.0% 16Quite Poor 15.2% 31 27.3% 9 7.6% 5 13.8% 9 20.0% 8Very Poor 6.9% 14 15.2% 5 3.0% 2 3.1% 2 12.5% 5(Don’t know) 2.5% 5 9.1% 3 1.5% 1 0.0% 0 2.5% 1(Not applicable) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 3.31 2.67 3.71 3.51 2.82

Base: 204 33 66 65 40 Mean score: [1=Improved, 0=Stayed the same, -1=Declined] Q12 In general, do you consider that over the last year ...... town centre has… Improved 14.7% 30 36.4% 12 13.6% 9 9.2% 6 7.5% 3Stayed the same 18.1% 37 9.1% 3 16.7% 11 26.2% 17 15.0% 6Declined 63.2% 129 48.5% 16 62.1% 41 63.1% 41 77.5% 31(Don’t know / no opinion) 3.9% 8 6.1% 2 7.6% 5 1.5% 1 0.0% 0

Mean: -0.51 -0.13 -0.52 -0.55 -0.70

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 11 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Mean score: [1=Good, 0=Satisfactory, -1=Poor] Q13 Which of the following statements best describes your business's current trading performance ? Good 29.4% 60 15.2% 5 33.3% 22 32.3% 21 30.0% 12Satisfactory 50.0% 102 33.3% 11 54.5% 36 52.3% 34 52.5% 21Poor 19.1% 39 51.5% 17 12.1% 8 12.3% 8 15.0% 6(Don’t know / no opinion) 1.5% 3 0.0% 0 0.0% 0 3.1% 2 2.5% 1(Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mean: 0.10 -0.36 0.21 0.21 0.15

Base: 204 33 66 65 40 Mean score: [1=Improved, 0=Stayed the same, -1=Declined] Q14 Over the last 12 months has your trading performance… Improved 24.0% 49 9.1% 3 33.3% 22 26.2% 17 17.5% 7Stayed the same 30.4% 62 18.2% 6 30.3% 20 35.4% 23 32.5% 13Declined 41.7% 85 72.7% 24 31.8% 21 33.8% 22 45.0% 18(Don’t know / no opinion) 3.4% 7 0.0% 0 4.5% 3 3.1% 2 5.0% 2(Refused) 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0

Mean: -0.18 -0.64 0.02 -0.08 -0.29

Base: 204 33 66 65 40 Mean score: [1=Improve, 0=Stay the same, -1=Decline] Q15 Over the next 12 months do you expect your business performance to… Improve 38.2% 78 51.5% 17 39.4% 26 35.4% 23 30.0% 12Stay the same 36.8% 75 24.2% 8 37.9% 25 36.9% 24 45.0% 18Decline 17.2% 35 15.2% 5 15.2% 10 18.5% 12 20.0% 8(Don’t know / no opinion) 7.4% 15 9.1% 3 7.6% 5 7.7% 5 5.0% 2(Refused) 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0

Mean: 0.23 0.40 0.26 0.19 0.11Base: 204 33 66 65 40 Mean score: [1=A little, 5=A lot] Q16 How would you rate the following set of measures in terms of helping your business, using a scale of 1 -5, where 1 is 'a little' and 5 is 'a

lot' ? Streetscape improvements (e.g. paving, street furniture, signage) 1 (a little) 19.1% 39 27.3% 9 15.2% 10 16.9% 11 22.5% 92 18.6% 38 12.1% 4 24.2% 16 9.2% 6 30.0% 123 26.5% 54 21.2% 7 27.3% 18 30.8% 20 22.5% 94 20.6% 42 9.1% 3 19.7% 13 26.2% 17 22.5% 95 (a lot) 13.2% 27 27.3% 9 10.6% 7 15.4% 10 2.5% 1(Don’t know) 2.0% 4 3.0% 1 3.0% 2 1.5% 1 0.0% 0Mean: 2.90 2.97 2.86 3.14 2.53

Base: 204 33 66 65 40 Street cleaning and environmental services 1 (a little) 12.7% 26 30.3% 10 9.1% 6 9.2% 6 10.0% 42 13.7% 28 9.1% 3 15.2% 10 12.3% 8 17.5% 73 22.5% 46 12.1% 4 19.7% 13 26.2% 17 30.0% 124 28.9% 59 30.3% 10 28.8% 19 29.2% 19 27.5% 115 (a lot) 21.6% 44 18.2% 6 25.8% 17 23.1% 15 15.0% 6(Don’t know) 0.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0Mean: 3.33 2.97 3.48 3.45 3.20

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 12 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Shop front improvements 1 (a little) 7.8% 16 21.2% 7 3.0% 2 3.1% 2 12.5% 52 11.8% 24 24.2% 8 7.6% 5 9.2% 6 12.5% 53 22.5% 46 21.2% 7 25.8% 17 21.5% 14 20.0% 84 29.4% 60 15.2% 5 28.8% 19 38.5% 25 27.5% 115 (a lot) 26.5% 54 15.2% 5 33.3% 22 26.2% 17 25.0% 10(Don’t know) 2.0% 4 3.0% 1 1.5% 1 1.5% 1 2.5% 1

Mean: 3.56 2.78 3.83 3.77 3.41Base: 204 33 66 65 40 Security measures such as CCTV and policing 1 (a little) 9.8% 20 9.1% 3 6.1% 4 9.2% 6 17.5% 72 7.4% 15 9.1% 3 7.6% 5 4.6% 3 10.0% 43 26.0% 53 24.2% 8 21.2% 14 27.7% 18 32.5% 134 22.5% 46 36.4% 12 12.1% 8 29.2% 19 17.5% 75 (a lot) 32.4% 66 18.2% 6 51.5% 34 26.2% 17 22.5% 9(Don’t know) 2.0% 4 3.0% 1 1.5% 1 3.1% 2 0.0% 0

Mean: 3.62 3.47 3.97 3.60 3.18Base: 204 33 66 65 40 Pedestrianisation 1 (a little) 24.5% 50 36.4% 12 21.2% 14 21.5% 14 25.0% 102 18.1% 37 12.1% 4 16.7% 11 15.4% 10 30.0% 123 19.6% 40 9.1% 3 16.7% 11 27.7% 18 20.0% 84 16.2% 33 18.2% 6 15.2% 10 16.9% 11 15.0% 65 (a lot) 19.1% 39 21.2% 7 28.8% 19 13.8% 9 10.0% 4(Don’t know) 2.5% 5 3.0% 1 1.5% 1 4.6% 3 0.0% 0

Mean: 2.87 2.75 3.14 2.85 2.55Base: 204 33 66 65 40 Better arrangements for receiving deliveries 1 (a little) 26.0% 53 39.4% 13 22.7% 15 26.2% 17 20.0% 82 10.8% 22 6.1% 2 10.6% 7 9.2% 6 17.5% 73 22.5% 46 24.2% 8 16.7% 11 24.6% 16 27.5% 114 18.1% 37 12.1% 4 22.7% 15 16.9% 11 17.5% 75 (a lot) 20.6% 42 18.2% 6 27.3% 18 20.0% 13 12.5% 5(Don’t know) 2.0% 4 0.0% 0 0.0% 0 3.1% 2 5.0% 2

Mean: 2.97 2.64 3.21 2.95 2.84Base: 204 33 66 65 40 Improved customer parking 1 (a little) 9.8% 20 18.2% 6 7.6% 5 7.7% 5 10.0% 42 3.4% 7 0.0% 0 3.0% 2 4.6% 3 5.0% 23 9.3% 19 9.1% 3 10.6% 7 7.7% 5 10.0% 44 20.1% 41 12.1% 4 15.2% 10 27.7% 18 22.5% 95 (a lot) 56.4% 115 57.6% 19 63.6% 42 52.3% 34 50.0% 20(Don’t know) 1.0% 2 3.0% 1 0.0% 0 0.0% 0 2.5% 1

Mean: 4.11 3.94 4.24 4.12 4.00Base: 204 33 66 65 40 Events and special promotions 1 (a little) 10.3% 21 21.2% 7 7.6% 5 7.7% 5 10.0% 42 9.3% 19 15.2% 5 6.1% 4 9.2% 6 10.0% 43 23.0% 47 18.2% 6 25.8% 17 21.5% 14 25.0% 104 25.0% 51 9.1% 3 27.3% 18 30.8% 20 25.0% 105 (a lot) 30.4% 62 33.3% 11 30.3% 20 30.8% 20 27.5% 11(Don’t know) 2.0% 4 3.0% 1 3.0% 2 0.0% 0 2.5% 1

Mean: 3.57 3.19 3.69 3.68 3.51Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 13 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Better marketing & promotion of the centre in general 1 (a little) 3.9% 8 9.1% 3 0.0% 0 4.6% 3 5.0% 22 8.3% 17 12.1% 4 4.5% 3 9.2% 6 10.0% 43 18.6% 38 12.1% 4 19.7% 13 20.0% 13 20.0% 84 25.5% 52 18.2% 6 21.2% 14 32.3% 21 27.5% 115 (a lot) 41.7% 85 42.4% 14 51.5% 34 33.8% 22 37.5% 15(Don’t know) 2.0% 4 6.1% 2 3.0% 2 0.0% 0 0.0% 0

Mean: 3.95 3.77 4.23 3.82 3.83Base: 204 33 66 65 40 An effective town centre forum where businesses can be heard 1 (a little) 6.4% 13 12.1% 4 3.0% 2 4.6% 3 10.0% 42 11.8% 24 15.2% 5 6.1% 4 16.9% 11 10.0% 43 27.5% 56 15.2% 5 30.3% 20 32.3% 21 25.0% 104 21.6% 44 15.2% 5 25.8% 17 23.1% 15 17.5% 75 (a lot) 29.9% 61 39.4% 13 30.3% 20 20.0% 13 37.5% 15(Don’t know) 2.9% 6 3.0% 1 4.5% 3 3.1% 2 0.0% 0

Mean: 3.59 3.56 3.78 3.38 3.63Base: 204 33 66 65 40 Business support/advice 1 (a little) 11.8% 24 18.2% 6 6.1% 4 10.8% 7 17.5% 72 12.3% 25 3.0% 1 10.6% 7 20.0% 13 10.0% 43 27.9% 57 27.3% 9 21.2% 14 32.3% 21 32.5% 134 22.1% 45 18.2% 6 33.3% 22 10.8% 7 25.0% 105 (a lot) 21.1% 43 24.2% 8 24.2% 16 20.0% 13 15.0% 6(Don’t know) 4.9% 10 9.1% 3 4.5% 3 6.2% 4 0.0% 0

Mean: 3.30 3.30 3.62 3.10 3.10Base: 204 33 66 65 40 Assistance in the recruitment & retention of staff 1 (a little) 30.4% 62 30.3% 10 24.2% 16 35.4% 23 32.5% 132 15.2% 31 9.1% 3 16.7% 11 23.1% 15 5.0% 23 26.0% 53 30.3% 10 28.8% 19 18.5% 12 30.0% 124 9.8% 20 6.1% 2 13.6% 9 6.2% 4 12.5% 55 (a lot) 13.7% 28 12.1% 4 12.1% 8 13.8% 9 17.5% 7(Don’t know) 4.9% 10 12.1% 4 4.5% 3 3.1% 2 2.5% 1

Mean: 2.59 2.55 2.71 2.38 2.77Base: 204 33 66 65 40 Consider plans to redevelop market area for new shopping floorspace 1 (a little) 2.0% 4 3.0% 1 1.5% 1 3.1% 2 0.0% 02 2.0% 4 3.0% 1 0.0% 0 1.5% 1 5.0% 23 3.9% 8 3.0% 1 4.5% 3 6.2% 4 0.0% 04 3.9% 8 3.0% 1 7.6% 5 1.5% 1 2.5% 15 (a lot) 18.6% 38 15.2% 5 25.8% 17 15.4% 10 15.0% 6(Don’t know) 69.6% 142 72.7% 24 60.6% 40 72.3% 47 77.5% 31

Base: 204 33 66 65 40 Mean score: [1=Too up-market, 0=Fine as it is, -1=Too down-market] Q17 What is your opinion of ….. town centre in shopping terms? Too up market 2.5% 5 0.0% 0 6.1% 4 1.5% 1 0.0% 0Fine as it is 45.1% 92 39.4% 13 72.7% 48 36.9% 24 17.5% 7Too down market 52.5% 107 60.6% 20 21.2% 14 61.5% 40 82.5% 33

Mean: -0.50 -0.61 -0.15 -0.60 -0.83

Base: 204 33 66 65 40

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By Town North Hertfordshire Business Occupiers Survey Page 14 For Nathaniel Lichfield & Partners March 2009

Total Baldock Hitchin Letchworth Royston

Column %ges. 090309 NEMS market research

Q18 How would you describe …. town centre's current shopping and service mix? Not enough large chain

stores 43.1% 88 18.2% 6 37.9% 25 53.8% 35 55.0% 22

About the right mix between small and large shops

18.1% 37 3.0% 1 34.8% 23 16.9% 11 5.0% 2

Not enough small independent shops

38.7% 79 78.8% 26 27.3% 18 29.2% 19 40.0% 16

Base: 204 33 66 65 40 Q19 Do you think an extension of the pedestrianisation hours in the High Street and Market Place is a good idea? Respondents in the Hitchin area only Yes 48.5% 32 0.0% 0 48.5% 32 0.0% 0 0.0% 0No 36.4% 24 0.0% 0 36.4% 24 0.0% 0 0.0% 0Depends on the details 12.1% 8 0.0% 0 12.1% 8 0.0% 0 0.0% 0(Don't know) 1.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0(Refused) 1.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Base: 66 0 66 0 0 QUOTA Town Baldock 16.2% 33 100.0% 33 0.0% 0 0.0% 0 0.0% 0Hitchin 32.4% 66 0.0% 0 100.0% 66 0.0% 0 0.0% 0Letchworth 31.9% 65 0.0% 0 0.0% 0 100.0% 65 0.0% 0Royston 19.6% 40 0.0% 0 0.0% 0 0.0% 0 100.0% 40

Base: 204 33 66 65 40

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Appendix H

Evaluation of Potential Development Sites

Page 391: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE H1 – Churchgate Development Area, Hitchin

A development brief was produced in November

2005 which includes the Churchgate Centre, which

is an unattractive late 1960’s shopping centre. .

the market area to the rear of the Churchgate centre

and the Biggin Lane Car Park. The brief refers to the

enhancement of the Portmill Lane East and West

car parks. The development brief proposes the

redevelopment of Churchgate with residential on

upper floor, the market retained in current position

but enhanced, improved under croft car parking at

St. Mary’s Square and Portmill Lane East.

Residential is proposed on the Biggin Lane car park.

Evaluation Criteria Comment

Availability Short to Medium term

Scale of Development

(retail/leisure/community/cultural)

Development Brief proposals - small scale (less

than 500 sq m in crease in retail use on the

Churchgate site). A more comprehensive extension

to the Churchgate Centre onto the Biggin Lane Car

Park and/or the market area – medium scale up to

2,000 sq m. However If development can also be

secured on the Portmill and St. Mary’s Square car parks then up to 4,000 sq m could be provided.

Commercial Potential Prime site located in the heart of the town centre.

Likely type of development High street comparison shopping and other Class A

uses at ground level. Other leisure uses, residential

or office uses could be provided on upper floors.

The Churchgate Centre could be extended to the

south if the market was relocated to an alternative

site.

Development Constraints The River Hiz dissects the site. The market stalls

would need to be relocated to an alternative site if

the centre was extended or redeveloped on a larger

footprint. Visual impact in the vicinity of St Mary’s

Church, particularly if a multi-level development.

Disruption for existing occupiers if the existing

centre is refurbished. Potential loss of car parking

spaces at Biggin Lane and at St Mary’s and Portmill

Lane East and West if the site were extended –

need to maintain existing levels of public car parking

in the town centre subject to outcomes of a Car

Parking Strategy. Need to find alternative location

for market traders vehicles in close proximity to the

market. Flood risk.

Possible Alternative uses Retention of existing market stalls and surface car

parks.

Access Existing vehicular access from Queen Street,

Portmill Lane and Biggin Lane.

Overall Development Prospects Good

Page 392: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE H2 – Paynes Park, Hitchin

The development brief (February 2005) for this area

suggest retail, leisure and community facilities will

be appropriate with residential use on upper floors.

The southern part of the site has now been

developed for residential, but the vacant Woolworth

unit could now be including in the development area

to the north. The underutilised back land area

behind Woolworth and Arcade Walk could be

assembled to provide a site of about 0.5 ha.

Evaluation Criteria Comment

Availability Medium term

Scale of Development

(retail/leisure/community/cultural)

Small scale extension to Arcade Walk (200 sq m) or

large scale if included with adjoining sites (up to

3,000 sq m)

Commercial Potential Off-prime location with limited shopping frontage,

but there is potential to improve linkages with the

High Street. Could provide additional small units as

a small extension to Arcade Walk. Potential for

retail/leisure development may be increased if

included as part of a major redevelopment with the

Jackson Yard Car Park and the Woolworth store.

Likely type of development Limited potential for retail/leisure if developed in

isolation. An arcade of small specialist shops uses

could be provided as an extension to the Arcade

Walk. Alternatively a larger scale retail/leisure

development could be provided on an enlarged site

with residential on upper floors. There may be

potential to redevelop the Woolworth unit to provide

a shopping parade through the back land area

linking into Arcade Walk.

Development Constraints The site is within at least four ownerships and

would need to be assembled. Development would

result in the loss of public and private car parking.

The site has two listed buildings and the impact on

the conservation area - high quality design will be

required. There is a public right of way running east

west through the middle of the site.

Possible Alternative uses Residential or office development.

Access Existing vehicular access from Paynes Park.

Overall Development Prospects Reasonable

Page 393: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE H3– Hermitage Road South Side (Post Office), Hitchin

Identified as a potential development opportunity in

the Hitchin Town Centre Strategy. The site includes

the post office premises (vacant post office

counter/part disused building) and rear service yard

(0.25 ha). The site frontage could be extended to

include adjacent shop units.

Evaluation Criteria Comment

Availability Short/Medium term

Scale of Development

(retail/leisure/community/cultural)

Medium scale (over 1,000 sq m gross)

Commercial Potential Off-prime site but with potential retail frontage onto

Hermitage Road.

Likely type of development Retail/other Class A units with residential/offices

above, to provide units fronting on to Hermitage

Road and possibly Portmill Lane. Potential to

provide links from Portmill Lane to Hermitage Road

and linking with the Churchgate Development Area

(H1).

Development Constraints Availability of Post Office premises unclear.

Possible Alternative uses Retention of Post Office or residential/office

development or leisure development.

Access Existing vehicular access from Portmill Lane or

Hermitage Road

Overall Development Prospects Good

Page 394: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE H4 – Former Bus Depot, Fishponds Road, Hitchin

The former bus depot is currently used for car

washing. The site (0.25ha) could be redeveloped to

provide a large format retail or leisure use.

Evaluation Criteria Comment

Availability Short term

Scale of Development

(retail/leisure/community/cultural)

Medium scale (about 800 sq m gross at ground

floor level).

Commercial Potential Tertiary location but with potential retail frontage

onto Fishponds Road.

Likely type of development The site could provide a large format retail unit will

car parking and servicing to the rear, perhaps with

residential or offices above.

Development Constraints The site is narrow (less than 25 metres for the rear

section of the site) and its configuration will make

access and servicing difficult. This may limit the

amount of floorspace that can be provided on the

site. There is a right of access on the east edge of

the site.

Possible Alternative uses Residential/office development.

Access Existing vehicular access from Fishponds Road.

Overall Development Prospects Poor (due to tertiary location and site configuration)

Page 395: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L1 – Arena Parade, Eastcheap/Broadway/Town Hall and Post Office, Letchworth

Garden City (LTC1)

The site is identified as an opportunity site (LTC1 –

1.7 ha) within the Letchworth Town Centre Strategy

2007 and is identified for new retail, town centres

uses and residential.

This area is relatively low density with surface car

parks and services yards. There is significant

potential to increase the amount of commercial

floorspace.

Evaluation Criteria Comment

Availability Short to Medium Term

Scale of Development

(retail/leisure/community/cultural)

Large scale (5,000 sq m of additional floorspace at

ground floor level).

Commercial Potential Prime site located in the heart of the town centre

with good links to Morrison’s food store, Eastcheap

and Garden Square Shopping Centre.

Likely type of development A major redevelopment to provide additional high

street comparison shopping floorspace and other

Class A uses at ground level. Other leisure uses,

residential or office uses could be provided on

upper floors.

Development Constraints Major redevelopment will involve major disruption,

including the displacement of up to existing

occupiers. Loss of public parking at Arena Parade

may need to be replaced.

Possible Alternative uses Retention of the existing uses.

Access Existing vehicular access from Eastcheap and

Broadway to the two car parks.

Overall Development Prospects Reasonable

Page 396: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L2 - The Wynd, Openshaw Way, St. Michael’s House and Norton Way South,

Letchworth Garden City (LTC2)

The site is identified as an opportunity site (LT2 –

1.7ha) within the Letchworth Town Centre Strategy

2007 and is identified for new retail, town centres

uses and residential. There are current application

proposals to comprehensively redevelop the area.

The development is expected to include a food store

and an increase in high street comparison shopping

floorspace.

Evaluation Criteria Comment

Availability Short to Medium term

Scale of Development

(retail/leisure/community/cultural)

Large scale - comprehensive redevelopment

expected to provide about 4,500 sq m gross of

additional floorspace.

Commercial Potential Located in town centre with potential to provide a

link between Station Road and Leys Avenue.

Likely type of development Provision of a high density mixed use development,

Development Constraints Impact on residential amenity of uses on Norton

Way South. Disruption and removal of existing

occupiers.

Possible Alternative uses Retention of existing uses or residential

development.

Access Service and car park access via Openshaws Way.

Overall Development Prospects Good

Page 397: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L3 – Garden Square Shopping Centre, adjoining car park. Council offices, former public

house Gernon Road and 28-74 Eastcheap, Letchworth Garden City (LTC3)

The site is identified as an opportunity site (LT3 –

2.7ha) within the Letchworth Town Centre Strategy

2007 and is identified for redevelopment or partial

refurbishment to provide a mix of town centre uses

with residential.

The vacancy rate has increased in recent years (i.e.

the former Mark & Spencer, Woolworth and Market

hall units. The market hall has planning permission

for redevelopment and there is planning permission

for additional floorspace at the Leys Avenue

entrance. The service areas and central square

could provide opportunities to provide larger retail

units. Opportunities to extend on upper floors in

parts of the centre could be explored. Alternatively

a larger development site could be assembled,

including the adjacent multi-storey car park and

offices in Gernon Road. This area could be

redeveloped to provide an extension to the shopping

centre, with the existing multi-storey car park

relocated within the site.

Evaluation Criteria Comment

Availability Short term – reoccupation of vacant floorspace.

Long term – redevelopment/refurbishment of

centre.

Scale of Development

(retail/leisure/community/cultural)

Large scale for major refurbishment/redevelopment

(over 5,000 sq m) for enlarged site including the

multi-storey car park and council offices etc.

Commercial Potential Prime site located in the heart of the town centre.

Likely type of development Provision of larger units for high street multiple

retailers at ground level. Other leisure uses,

residential or office uses could be provided on

upper floors.

Development Constraints Viability of refurbishment/redevelopment may not be

financially attractive given the likely increase in

floorspace e.g. redevelopment of the multi-storey

car park will be costly.

Possible Alternative uses N/A

Access Existing service vehicular access from Eastcheap

and Gernon Road.

Overall Development Prospects Good – re-occupation of vacant units

Reasonable – major redevelopment (long term)

Page 398: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L4 –Junction of Gernon Road/Broadway, Letchworth Garden City (LTC4)

The site is identified as an opportunity site (LT4 –

0.54ha) within the Letchworth Town Centre Strategy

2007 and is identified for town centre uses with

residential above.

Evaluation Criteria Comment

Availability Medium term

Scale of Development

(retail/leisure/community/cultural)

Medium (1,000 sq m)

Commercial Potential Prime site located at the edge of the town centre

with good road frontage onto Gernon Road.

Likely type of development Town centre uses with residential or office use on

upper floors.

Development Constraints Land assembly and relocation of existing uses. High

quality design required to minimise visual impact on

nearby gardens. The museum building is listed.

Possible Alternative uses Retention of existing uses or residential/office

development.

Access Service access via Gernon Road or Broadway

Overall Development Prospects Reasonable

Page 399: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L5 – Plintson Hall, Broadway Town Square, Letchworth Garden City (LTC5)

The site is included within a wider opportunity site

(LT5 – 1.0ha) within the Letchworth Town Centre

Strategy 2007. The Grammar School building is

identified for civic, educational or business use.

The Plinston hall part of the site (including surface

car park) could be redeveloped to provide an

improved leisure/entertainment facility.

Evaluation Criteria Comment

Availability Long term – redevelopment of Plinston hall

Scale of Development

(retail/leisure/community/cultural)

Small scale – less than 1,000 sq m additional

leisure/entertainment floorspace.

Commercial Potential Secondary location – may be attractive for leisure

uses rather than retail.

Likely type of development Improved leisure and entertainment facility.

Development Constraints Cost of redevelopment of Plinston Hall may be

prohibitive. Loss of surface car park. High quality

design required to minimise visual impact on nearby

gardens.

Possible Alternative uses Retention of existing Plinston Hall or civic,

educational or business use.

Access Existing access from Broadway

Overall Development Prospects Reasonable – for leisure/entertainment use only

Page 400: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L6 – Letchworth Garden City Station, Station Forecourts, Car Parks, War Memorial

Area, Station Parade/Dorchester House, Letchworth Garden City (LTC6)

The site is identified as an opportunity site (LT6 –

1.6ha) within the Letchworth Town Centre Strategy

2007 and is identified for a new rail/bus

interchange. This interchange development could

include the redevelopment of Station Parade and

Dorchester House and the car park area to the rear.

Evaluation Criteria Comment

Availability Medium to Long term

Scale of Development

(retail/leisure/community/cultural)

Small scale – 500 sq m increase in retail floorspace

at ground floor level.

Commercial Potential Secondary location but with road frontage and

benefits from rail passenger footfall.

Likely type of development Retail development on reconfigured station

forecourt.

Development Constraints Loss of station car parking. The station is a listed

building.

Possible Alternative uses Retention of existing uses and car park

Access Existing Access from Station Place

Overall Development Prospects Reasonable.

Page 401: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE L7 – Garage 20 Station Road (former Bennetts Garage – Gates Ford Dealership),

Letchworth Garden City (LTC7)

The site is identified as an opportunity site (LT7 –

0.3ha) within the Letchworth Town centre Strategy

2007 and is identified for town centre uses and

residential above.

Evaluation Criteria Comment

Availability Medium to Long Term

Scale of Development

(retail/leisure/community/cultural)

Medium scale – 1,000 sq m gross

Commercial Potential Secondary shopping street but good road frontage

on to Station Road.

Likely type of development Retail or leisure uses – 1 to 5 shops units (medium

or large) with servicing and car parking to the rear.

Development Constraints Availability for development uncertain due to existing

use. Secondary location may be unattractive for

high street comparison shops. Single larger format

store may be more viable.

Possible Alternative uses Existing car dealership use or residential

development

Access Station Road

Overall Development Prospects Reasonable.

Page 402: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE B1 – Police Station, Baldock

The Police Station and adjacent dwelling occupy a

0.25 hectare site fronting onto the High Street,

within the town centre boundary. If available this

site could be redeveloped for retail or leisure uses.

Evaluation Criteria Comment

Availability Medium term. The availability of the police station

for redevelopment is uncertain.

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 1,000 sq m gross)

Commercial Potential Off-prime site but has good road frontage on to the

High Street, close to the Tesco Extra.

Likely type of development Small shop units with residential above.

Development Constraints The police station may need to be relocated and if a

larger development site is assembled then the

acquisition of the adjacent house would also be

required. Impact on the conservation area - high

quality design will be required. Impact on the

amenity of the adjacent residential uses on Elm

Park would also need to be acceptable.

Possible Alternative uses Retention of police station or development for

residential or possible community uses.

Access Existing vehicular access from Mansfield Road.

Overall Development Prospects Reasonable

Page 403: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE B2 – The Town Hall, Baldock

The Late Victorian Town Hall on the corner of Hitchin

Street and the High Street could be refurbished and

reused for retail or leisure uses.

Evaluation Criteria Comment

Availability Short to Medium term.

Scale of Development

(retail/leisure/community/cultural)

Small scale (about 700 sq m gross on three floors)

Commercial Potential Prime site in the heart of the town centre with

excellent High Street road frontage.

Likely type of development Refurbishment to provide large premises for a retail,

Class A3 or A4 use or an indoor market.

Development Constraints The cost of refurbishment and reconfiguration of the

building may be prohibitive. The character of the

building may need to be protected. Impact on the

conservation area - high quality design will be

required.

Possible Alternative uses Retention of the community uses or reuse for

residential uses.

Access Existing access from the High Street.

Overall Development Prospects Reasonable

Page 404: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE B3 – Number 46 the High Street (former George & Dragon Public House), Baldock

The public house and backland could be

redeveloped to provide one or two new shop units

with residential uses above. The public house is

relatively low density and occupies a site of about

0.1ha.

Evaluation Criteria Comment

Availability Medium term. The availability of the public house

for redevelopment is uncertain.

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 500 sq m gross) at ground floor

level.

Commercial Potential Off-prime site but has good road frontage on to the

High Street.

Likely type of development Small shop units with residential above.

Development Constraints The pub is a listed building and therefore demolition

may be prohibitive. Impact on the conservation

area - high quality design will be required. Impact

on the amenity of the adjacent Almshouses would

also need to be acceptable. Rear servicing of new

units may not be possible. The cost of acquiring the

public house.

Possible Alternative uses Retention of the public house or development for

residential uses.

Access Existing vehicular access from the High Street.

Overall Development Prospects Reasonable

Page 405: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE B4 – Number 39-41a High Street (former Goldencrest Inn), Baldock

These premises are currently occupied by an estate

agent. The premises and back land could be

redeveloped to provide one to three new shop units

with residential uses above. The site is relatively

low density and occupies a site of about 0.1ha.

Evaluation Criteria Comment

Availability Medium term. The availability of the premises for

redevelopment is uncertain.

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 500 sq m gross) at ground floor

level.

Commercial Potential Off-prime site but has good road frontage on to the

High Street.

Likely type of development Small shop units with residential above.

Development Constraints The cost of acquiring the existing premises,

demolition and redevelopment may be prohibitive.

Impact on the conservation area - high quality

design will be required. Rear servicing of new units

should be retained.

Possible Alternative uses Retention of the existing premises or development

for residential uses.

Access Existing vehicular access from the High Street.

Overall Development Prospects Reasonable

Page 406: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE B5 – Tesco Store, Baldock

The Tesco Extra store is within an edge of centre

location. The building (9,902 sq m gross) is

relatively inefficient in terms of net sales floorspace

(58%) and we understand there is physical potential

to extend and reconfigure the store to about 1,800

sq m net of additional sales floorspace which could

increase the amount of convenience and/or

comparison sales floorspace in the store.

Evaluation Criteria Comment

Availability Short term

Scale of Development

(retail/leisure/community/cultural)

Medium scale (about 1,800 sq m net of additional

sales floorspace) which is equivalent to about

2,500 sq m gross.

Commercial Potential Tesco is already a major food and grocery shopping

destination.

Likely type of development Food store extension and reconfiguration.

Development Constraints The store is within an edge of centre location and

additional floorspace will be subject to the key tests

within PPS6, i.e. need, impact and the sequential

approach. The impact on the highway network will

also need to be considered.

Possible Alternative uses N/A

Access Existing access from the High Street

Overall Development Prospects Good (subject to compliance with PPS6 and highways

impact)

Page 407: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE R1 - Angel Pavement, Royston

Angel Pavement is a pedestrianised parade of small

shop units (15 units – 1,200 sq m gross) linking

High Street and Market Hill. At present 7 of the 15

units are vacant. It is identified as an opportunity

site within the Royston Town Centre Strategy

(RTC3), where larger retail units for key

anchor/national retailers could be accommodated.

The parade occupies a site of about 0.2ha.

Alternatively the parade could be refurbished in the

short term, but this would provide limited additional

floorspace.

Evaluation Criteria Comment

Availability Short to medium term.

Scale of Development

(retail/leisure/community/cultural)

Refurbishment – minimal increase in floorspace.

Redevelopment – small scale up to 800 sq m gross

increase in floorspace.

Commercial Potential Off-prime site but new larger units would have good

road frontage on to the Market Hill or High Street.

Likely type of development The provision of 1 to 4 large retail outlets totalling

about 2,000 sq m gross, with residential on upper

floors.

Development Constraints Redevelopment would require the acquisition and

possible relocation of existing tenants. The cost of

acquisition, demolition and redevelopment may be

prohibitive given that the increase in floorspace is

relatively small. However, a further increase in

vacancy levels may make this more attractive to a

developer.

Possible Alternative uses Changes of use to non-retail uses such as

leisure/office uses or residential development.

Access Service access via Market Hill

Overall Development Prospects Refurbishment – Good

Redevelopment - Reasonable

Page 408: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE R2 – Civic Centre, Royston

The Civic Centre is identified as an opportunity site

within the Royston Town Centre Strategy RTC1,

where mixed use with a predominance of civic and

community uses, as existing. In total a

development site of 1.3ha could be available.

Evaluation Criteria Comment

Availability Medium to long term. Availability of site for

development is uncertain and elements of the site

are likely to come forward in a piecemeal fashion if

at all.

Scale of Development

(retail/leisure/community/cultural)

Large scale – up to 4,000 sq m gross at ground

floor level with customer car parking (surface or

decked)

Commercial Potential Excellent road frontage on the sides.

Likely type of development Large format retail or leisure uses.

Development Constraints The site is about 120 metres from the town centre

at it nearest point and is edge of centre. Any retail

or leisure uses will be subject to the key tests

within PPS6, i.e. need, impact and the sequential

approach. The impact on the highway network will

also need to be considered.

Existing civic uses will need to be relocated or

accommodated on the site. The town hall is a

building of local interest and would need to be

retained. Large format uses may not be compatible

with the conservation area.

Possible Alternative uses Retention of civic uses or residential development.

Access Access from King James Way and Melbourne Street.

Overall Development Prospects Reasonable (subject to PPS6 tests)

Page 409: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE R3 – Princes Mews East and West (Somerfield Store), Royston

This area is identified as an opportunity site within

the Royston Town Centre Strategy (RTC7), where an

extended retail unit and decked car parking with

residential on upper floors. This store is expected to

be occupied by Morrisons.

Evaluation Criteria Comment

Availability Short term

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 500 sq m gross additional

floorspace).

Commercial Potential Off-prime site – viability subject to Morrison’s

operational requirements.

Likely type of development Extension to Morrison’s food store in order to

provide an increase range and choice of

convenience goods. With additional decked car

parking on Princes Mews West.

Development Constraints The cost of redevelopment and decked car parking

may be prohibitive given that the increase in

floorspace is relatively small. Impact on residential

amenity in surrounding area and adjacent

listed/local interest buildings.

Possible Alternative uses N/A

Access Existing vehicular access from Princes Mews.

Overall Development Prospects Reasonable

Page 410: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE R4: Warren Car Park, Royston

This area is identified as an opportunity site within

the Royston Town Centre Strategy (RTC5), where

visual enhancements and additional car parking

areas are proposed. The public car park, toilets, bus

stops and taxi company occupy a site 0.3 hectare

site on the edge of Royston town centre. This area

could be developed for retail/leisure uses.

Evaluation Criteria Comment

Availability Short term/Medium term

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 1,000 sq m gross)

Commercial Potential Off-prime site but good road frontage near the town

centre.

Likely type of development Small shop/A3 units on the Barkway Street frontage

or discount food store or small retail

warehouse/leisure use (e.g. fitness club).

Development Constraints Loss of a major public car park and bus drop

off/pick up points. Site gradient and impact on

nearby resident properties may be an issue.

Possible Alternative uses Retention of existing public car park an

implementation of town centre strategy proposals or

development for residential.

Access Existing vehicular access from Barkway Street and

The Warren.

Overall Development Prospects Poor

Page 411: Town Centre and Retail Study August 2009...Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order

SITE R5: End of Upper King St, Royston Cross, Royston

This area is identified as an opportunity site within

the Royston Town Centre Strategy (RTC2), where the

northern part of the site is considered suitable for

some form of development which would benefit the

character of The Cross area (important public open

space) and help improve the vibrancy of the Town

Centre. Any development should respect the setting

of the adjacent listed buildings. The current blank

façade between the High St and Upper King St could

be landscaped. The site is approximately 0.44

hectare site and could be developed and

refurbished for retail/leisure uses.

Evaluation Criteria Comment

Availability Short term/Medium term

Scale of Development

(retail/leisure/community/cultural)

Small scale (up to 500 sq m gross net increase)

Commercial Potential Town Centre site identified as an opportunity site

(RTC2).

Likely type of development Small shop/A3 units with residential/leisure/office

above.

Development Constraints Adjacent Listed Buildings and retention of public

open space.

Possible Alternative uses Retention and expansion of public open space.

Access Existing vehicular access from Melbourn Street and

Baldock Street.

Overall Development Prospects Reasonable