touchatag on internet of things and contactless applications using rfid and nfc technology

All Rights Reserved © Alcatel-Lucent 20091 | touchatag ™ | March 2009

Anthony Belpaire,

GM touchatag, an Alcatel-Lucent Venture

Internet of Things conference, Brussels, May 6th, 2009

Connecting people with online applications via objects

[email protected]

http://business.touchatag.com

twitter: @touchatag

All Rights Reserved © Alcatel-Lucent 20092 | touchatag ™ | May 2009

Thousands of applications get an on-the-go accessiblity

One touch information retrieval

One touch registration of full-filled

services

One touch trigger to launch an

application

The Internet of Things will revolutionize our personal, social and professional spheres…

Thousands of new applications as we cross 3000 objects a day

Smart momuments, locations,

posters,..

Intelligent toys, books, merchandise

Interactive adds, displays,..

Connecting People to online services through real-world objects

IoT makes objects smart

•IoT makes applications easy, fast and simple


Enabling the long tail of contactless applications

3 | touchatag ™ | March 2009

Contactless

payment

Loyalty services

RFID enabled communication Time

registration

Rental services

Collection management

Smart objects

•before •with touchatag

RFID applications & services

BUT• Expensive• Closed• Vertical • Specialized• Complex

For businesses & operators:One card – multiple applications

For web developers:Creating contactless apps (API)

For consumers:DIY Internet of Things

All Rights Reserved © Alcatel-Lucent 2009

The Touchatag kit: IoT for and by end-users


Web link wheel

Opens URLs one after the other on every touch

Music player

A paper cube that controls your PC’s music player

Souvenir photo

Opens up your favorite online photos and albums

Example applications


Social media example


My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags.

leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading]

2 minutes ago from touchatag

•Touchatag twitter app


Information retrieval


iPhone with recognition software

Tagged bottle of wine


Easy communication


NFC phone calls person on tagged picture


Touchatag Developer Network [TDN]

low treshold open identification service to create and promote your own projects

API . Crowd Sourcing . Application Store of certified app . Prototype support


TDN Example: VisAge


VisAge Communication and information system for elderly and Alzheimer patients.Easy access to the system


Example: Mobile workforce



%

We all agree on this vision… NFC as Swiss knife


•web •access

•payment

•loyalty

•communication•couponing

•advertising

• Where are the applications?

• Where are the NFC phones?

BUT•transport


One contactless tag, many applications

12 | touchatag ™ | March 2009 12 | touchatag ™ | March 2009

•web •access

•payment

•loyalty•transport

•communication

•couponing

•advertising

PC access(partnership)

Alcatel-LucentOmnitouch MyTeamwork

Touchatag email server

Touchatag SMS server

Alcatel-LucentAdvertising selection service

Pre-paidPost-paid

Facebook & Twitter through Touchatag

Alcatel-Lucentrating engine

%

• catalogue of own and 3rd party applications

• NFC stickers and handhelds

All Rights Reserved © Alcatel-Lucent 200913 | touchatag ™ | March 2009 13 | touchatag ™ | March 2009

Touchatag Offering

LoyaltyCouponing

MyTeamwork

Interactive advertisingPayment

SMS

Time-registrationVoicecall

8610 ICCVouchers

API

Applications Catalogue

Tags Readers

•eValue solution •Your solution

Touchatag™ Application Correlation Server

5931 ADSS


Business model

Running the Application Correlation Server

1. subscription fees

free for consumers and application developers in prototype phase

2. Whole Saler

Existing Card Service providers to provide auxiliary services

MNO to bundle Applications with NFC Devices

3. Certification fees of readers/tags


Case study Accor Services: contactless payment + many more

Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers

# 30 Million beneficiaries (employees) under portfolio in 40 countries

# 1 Mio affiliates (PoS) under portfolio in 40 countries

Switch from paper to e-vouchers via contactless tag with payment application

Time-savings and cost-saving for customer (employer)

Growth opportunity by new value added services


Accor Services contactless payment pilot extended

Pilot in Antwerp and Namur, Belgium

Since June 2008

250 users

NFC stickers

5 retail outlets

Accor Services Electronic Meal Vouchers

Possibility to top-up SVA account

Extended with


Accor-Service Case Study

NFC•Paper vouchers E-vouchers

•+

future

%

touchatag on internet of things and contactless applications using rfid and nfc technology

Technology

application touchatag

objects touchatag

endusers touchatag

gm touchatag

visage touchatag

touchatag kit

easy communication touchatag

touchatag rfid tags