contactless nfc tags for mobile loyalty

12
We Make POS Easy! Easy to Buy, Sell, and Manage All you need to know, what they are, what they do, how to get them! Ohh and How to Use them!

Upload: merchant360-inc

Post on 28-Nov-2014

15.026 views

Category:

Technology


3 download

DESCRIPTION

Contactless TAGs for Near Field Communication (NFC). Its here and this is a primer for understanding mobile contactless tags how they can be used for mobile loyalty and couponing with point of sale integration!

TRANSCRIPT

Page 1: Contactless NFC Tags For Mobile Loyalty

We Make POS Easy! Easy to Buy, Sell, and Manage

All you need to know, what they are, what they do, how to get them! Ohh and How to Use them!

Page 2: Contactless NFC Tags For Mobile Loyalty

Your System

1. User taps phone with tag or NFC phone to SmartPoster4G with printer 2. The Mobifyer SmartPoster4G™ reads the tag type and universal ID and then maybe unlocks some secure data to send to the host

3. A transaction is create using the MobiTranz™ gateway to either your system directly or to M360’s LoyaltySpark™ solution!

4. The LoyaltySpark™ host or your system issues a coupon, ticket, or other information back to the SP4G where it is instantly printed for the user and sends the user a text message

Page 3: Contactless NFC Tags For Mobile Loyalty

• Types of – Cards, Mobile

Stickers, Dongles, keyfobs, Phone danglies, wristbands, lanyard clips, keychains, Phone Skins, etc.

• Wrapping Tags – Paper, plastic, epoxy,

rubber, silicone, etc.

Page 4: Contactless NFC Tags For Mobile Loyalty

• Tag ICs

– Mifare Family

• Classic 1k (Standard)

• Plus

• Ultralight

• 4k

• Desfire

– I-Code I, II

– JavaCard

• Data – Byte =

character – URI or

Uniform Resource Identifier or What to do, where to go

– Don’t forget the overhead!

Page 5: Contactless NFC Tags For Mobile Loyalty

• Yes I’ll have Ferrite with my order please

• Funny things with batteries

• Smells like NFC, Looks Like NFC, but its not!

• We don’t need no stinking antennas

Page 6: Contactless NFC Tags For Mobile Loyalty

• Decide tag purpose, use cases

• Select tag type, size, shape, IC, and data structures for tag encoding

• Prepare artwork

• Lead times 3-4 weeks +

• Small orders example Mifare 1k mobile contactless: $1 to $3 per tag

• Quantity breaks at 1k, 5k, 25k

• Tag backers and why we need them!

Page 7: Contactless NFC Tags For Mobile Loyalty

Get Coupons Ask Guest to Tap

YourName Loyalty (Response Message) Earnings or Reward display. If reward then display redeem option otherwise “done” option. redeem

Welcome to DQ#486 Coupon Code

CP2

Print the response message with admin information, see print sample

If redeem then print coupon information for clerk storage Otherwise back to main menu

print

Page 8: Contactless NFC Tags For Mobile Loyalty

• M360 Solutions and Service

Software download & management

Build, deploy, and support (24/7 Merchant help desk) the terminal and application Issue and manage the coupons

Page 9: Contactless NFC Tags For Mobile Loyalty

Customized loyalty and gift card options!

Turn paper based programs into contactless Manage relationships better

Connect with customers through their mobile

Send new coupons, program updates, communicate specials and track ROI!

Tracking Know who is redeeming when Know how much is being redeemed

and used

Page 10: Contactless NFC Tags For Mobile Loyalty
Page 11: Contactless NFC Tags For Mobile Loyalty

• NFC and Contactless Card Read/Write – ISO 14443 and 15693

• Host Communications Options – Wireless LAN: WiFi B/G, Requires local

access point – Wireless WAN: GPRS Quad Band, tested

with AT&T, T-Mobile – Ethernet

• Power – Advanced power management with

motion sensing activation – Battery 72 hours in constant use or 5

days standby time – AC Adapter for charging or always on

• Other Options – High-speed thermal printer, ticket

printer, or Instant Tag issuance – LCD Touchscreen, – Multiple antennas

• Features – Read UID only – Authenticate with SecureKey – Read/Write raw data – Read/Write NFC NDEF Messages – Transact with host instantly or respond

with local data – Store and forward batch transactions – Send SMS message from the unit

directly to user (requires wireless WAN) – Multiple shapes, sizes and cases

Page 12: Contactless NFC Tags For Mobile Loyalty