contactless nfc tags for mobile loyalty
DESCRIPTION
Contactless TAGs for Near Field Communication (NFC). Its here and this is a primer for understanding mobile contactless tags how they can be used for mobile loyalty and couponing with point of sale integration!TRANSCRIPT
We Make POS Easy! Easy to Buy, Sell, and Manage
All you need to know, what they are, what they do, how to get them! Ohh and How to Use them!
Your System
1. User taps phone with tag or NFC phone to SmartPoster4G with printer 2. The Mobifyer SmartPoster4G™ reads the tag type and universal ID and then maybe unlocks some secure data to send to the host
3. A transaction is create using the MobiTranz™ gateway to either your system directly or to M360’s LoyaltySpark™ solution!
4. The LoyaltySpark™ host or your system issues a coupon, ticket, or other information back to the SP4G where it is instantly printed for the user and sends the user a text message
• Types of – Cards, Mobile
Stickers, Dongles, keyfobs, Phone danglies, wristbands, lanyard clips, keychains, Phone Skins, etc.
• Wrapping Tags – Paper, plastic, epoxy,
rubber, silicone, etc.
• Tag ICs
– Mifare Family
• Classic 1k (Standard)
• Plus
• Ultralight
• 4k
• Desfire
– I-Code I, II
– JavaCard
• Data – Byte =
character – URI or
Uniform Resource Identifier or What to do, where to go
– Don’t forget the overhead!
• Yes I’ll have Ferrite with my order please
• Funny things with batteries
• Smells like NFC, Looks Like NFC, but its not!
• We don’t need no stinking antennas
• Decide tag purpose, use cases
• Select tag type, size, shape, IC, and data structures for tag encoding
• Prepare artwork
• Lead times 3-4 weeks +
• Small orders example Mifare 1k mobile contactless: $1 to $3 per tag
• Quantity breaks at 1k, 5k, 25k
• Tag backers and why we need them!
Get Coupons Ask Guest to Tap
YourName Loyalty (Response Message) Earnings or Reward display. If reward then display redeem option otherwise “done” option. redeem
Welcome to DQ#486 Coupon Code
CP2
Print the response message with admin information, see print sample
If redeem then print coupon information for clerk storage Otherwise back to main menu
• M360 Solutions and Service
Software download & management
Build, deploy, and support (24/7 Merchant help desk) the terminal and application Issue and manage the coupons
Customized loyalty and gift card options!
Turn paper based programs into contactless Manage relationships better
Connect with customers through their mobile
Send new coupons, program updates, communicate specials and track ROI!
Tracking Know who is redeeming when Know how much is being redeemed
and used
• NFC and Contactless Card Read/Write – ISO 14443 and 15693
• Host Communications Options – Wireless LAN: WiFi B/G, Requires local
access point – Wireless WAN: GPRS Quad Band, tested
with AT&T, T-Mobile – Ethernet
• Power – Advanced power management with
motion sensing activation – Battery 72 hours in constant use or 5
days standby time – AC Adapter for charging or always on
• Other Options – High-speed thermal printer, ticket
printer, or Instant Tag issuance – LCD Touchscreen, – Multiple antennas
• Features – Read UID only – Authenticate with SecureKey – Read/Write raw data – Read/Write NFC NDEF Messages – Transact with host instantly or respond
with local data – Store and forward batch transactions – Send SMS message from the unit
directly to user (requires wireless WAN) – Multiple shapes, sizes and cases